MEDIA KIT

2015

THE NO-GIMMICKS, NO-HYPE HEALTH AND FITNESS MAGAZINE

ExperienceLife.com / EXPERIENCE LIFE / 41 40 / EXPERIENCE LIFE / January/February 2015

Worrying excessively

about our bodily wellbeing can do us

more harm than good. Here’s how to keep your

health concerns in a positive, life-affirming

perspective.

Most nights of the week, my family and I sit down to colorful, plant-powered dinners. But every so often,

I tuck into a grilled bratwurst and a tall beer instead. And I savor them.

Ironically, it was my breast-cancer diagnosis five years ago that inspired me to relish such occasional indul-gences rather than wondering whether they would kill me.

Before I got cancer, my healthy choices were hardly motivated by a life-embracing perspective. I thought of kale and collard greens less as vegetables than as talismans to ward off evil. I rare-

ly noticed the present moment because I was too busy fretting about the future.

The list of my health worries was a long and scary: cancer, the heart dis-ease that runs in my family, high blood pressure, diabetes, dementia, and any number of other maladies that might befall me if I strayed even slightly from the path of diet and lifestyle perfection.

Ironically, coming face to face with a real health crisis — instead of just obsessing about the potential catastro-phes in my head — actually helped me understand and release some of my fear.

In accepting my diagnosis, I knew I wanted to be well, but I realized that I also wanted to live more boldly and joyfully than I’d been living.

My attitude of self-denial may have reduced certain risks, but it obviously hadn’t (and couldn’t have) eliminated them all. When I tood a good look at what had been motivating my choices, I realized that if I wanted to more fully enjoy the life I was fighting so hard to protect, I’d need to adjust my mindset.

Falling into overly rigid thinking or fear-motivated priorities about health isn’t good for anyone. What’s worked better for me: Redefining my notions of what it means to be well.

Here’s some of what that shift in perspective has taught me. If you’re inclined toward worry about your own health, perhaps these suggestions can help you find a saner headspace, too.

By Jill Metzler Patton

ExperienceLife.com / EXPERIENCE LIFE / 41 40 / EXPERIENCE LIFE / January/February 2013

Why being around water is so good for our psyches.

By Wallace J. Nichols, PhD

When Ishmael, the narrator of Herman Melville’s clas-sic novel Moby-Dick, found

himself “growing grim about the mouth” and needing to “drive off the spleen,” he took to the sea.

We could all learn something from Ishmael.

Modern life may be even tougher than 19th-century Nantucket. We expe-rience chronic stress. Monkey mind. Directed attention fatigue. Our “always on” lifestyle can eventually result in

Blue Mind: A mildly meditative state characterized by calm, peace, unity, and a sense of general happiness and satisfaction with life in the moment.

memory problems, poor judgment, anxiety, depression, and overreliance on alcohol and drugs for relaxation. Chronic stress damages the cardiovas-cular, immune, digestive, nervous, and musculoskeletal systems. It lowers lev-els of serotonin and dopamine, causing us to feel exhausted and down.

And of course, the knowledge that our way of living is so unhealthy is yet another source of stress.

What if taking to the sea — or even just the bathtub — could make a sig-

nificant difference in our mental and emotional wellbeing? What if time spent in or around water was as effec-tive (and more immediate than) an antidepressant? What if your doctor handed you a prescription for stress or ill health that read, “Take two waves, a beach walk, and some flow-ing river, and call me in the morning?”

According to current research in cognitive neuroscience — which now supports historical wisdom — some very good things will happen indeed.

From Red Mind to Blue MindAs a marine biologist and ocean-conservancy researcher, I host a conference each year called Blue Mind. Our goal is to understand the effects of water on the human psyche. Researchers look carefully at studies detailing the calming effect of nature on the human mind, and they find over and over that water amplifies in many ways nature’s healing qualities.

We use the term “Blue Mind” to describe this state of water-associated

peace. It’s in contrast to “Red Mind,” which neuroscientist Catherine Franssen, PhD, describes as an “edgy high, characterized by stress, anxiety, fear, and a little bit of anger and despair.”

To be fair, the amped-up state of Red Mind is not always bad. Accessed constructively, Red Mind can help us learn to evaluate and reduce stressors in our lives. Franssen was an avid skydiver in earlier years, and realized that jumping out of planes on the

ExperienceLife.com / EXPERIENCE LIFE / 41 40 / EXPERIENCE LIFE / January/February 2013

STEADY-STATE

CARDIO

HIGHINTENSITYINTERVALTRAINING

v s.MaNy EXERCIsERs aRE skIPPINg tRadItIoNaL stEady-

statE CaRdIo aNd tuRNINg INstEad to hIgh-INtENsIty INtERvaL tRaININg (hIIt) FoR CaRdIovasCuLaR FItNEss. A better solution mAy be A bAlAnce of the two.

By Andrew HeffernAn, CSCS

88 / EXPERIENCE LIFE / October 2014 ExperienceLife.com

MEDITATION

If it came from a plant, eat it; if it was made in a plant, don’t. — Michael Pollan

Collect your supplies.

Visual materials you can cut up (consider maga-zines, catalogs, photos, and print-outs from digital media, including Pinterest)

Scissors

Gluestick or other adhesive

Markers, pens, stamps, or other art supplies

Poster board

A frame for your completed board (optional)

20 / EXPERIENCE LIFE / January/February 2015

WELL INFORMED LEARN THIS SKILL

Make a VISION

BOARDClarify your direction for 2015 (and beyond)

with this inspiring art project.

Can’t do it in a single session? Collect and store your snippets in a file folder or box until you’re ready to start assembling them.

Find a space where you can spread out and your board-assembly process won’t be disturbed: A table, desk, or floor in a non-breezy room where you can shut the door would be ideal. Listen to some inspiring music while you work.

Get artistic. Arrange, edit, add, embellish, experiment. Glue stuff down once you’re happy with the composition and the central messages.

Find a place to hang your board where you’ll see it often. Consider taking a photo of it with your smartphone so you can carry your visual inspiration with you and print or post mini-copies.

WEB EXTRA!Get more inspiration from our readers and the Experience Life team’s vision boards at ELmag.com/visionboards.

Start snipping. Trust your eye and your gut. Grab words, images, and phrases that speak to you. An image might represent a big-picture goal or simply capture the way you want your life to feel.

Make it a party. Don’t like working alone? Invite a friend or two to join you. You can share materials and admire each other’s progress.

40 / EXPERIENCE LIFE / May 2014

HEALTHY EATING CONFIDENT COOK

By Karen oLson

reCipes By Betsy neLson

It’s easy to get in a rut buying bags of “spring mix” greens, which mostly include mild, traditional lettuces and spinach. Next time you’re shopping, consider selecting some

of the lesser-known spring greens like watercress, dandelion greens, mustard greens, and arugula; they are bursting with peppery flavor and are very versatile when cooking. They can zest up your salads, add deep flavor and nutrients to sautés, and they’re amazing sprinkled on top of cooked dishes. Eating them is like a spring cleaning for your body — they’re deeply nourishing, their fiber helps your body shed waste, and their nutrients both detoxify and give your immune system a healthy boost. In the next few pages, you’ll find easy ways to treat yourself to their fresh spring goodness.

Mustard greensThe distinctly pungent flavor, wide array of textures, and beau-tiful color — whether emerald green, dark red, or deep purple — of mustard greens make this cruciferous vegetable a beautiful, tasty addition to meals.

Mustard greens originated in the Himalayas and today are an important ingredient in Southern

GreensFire up your salads and other dishes with the peppery flavors of watercress, dandelion greens, mustard greens, and arugula.

Arugula With a crisp texture and a sweet, spicy, bitter flavor, arugula is one of the most peppery spring greens. A relative of broccoli and cabbage, arugula is a cruciferous veggie that’s terrific raw in pesto and salads — it’s a main ingredient in salad mixes called mesclun — or as an unexpected topper on pizza or eggs. It’s less pungent when added to hot foods like pasta or cooked vegetables, or used like an herb in sautés.

cooking. To tame the bitterness, use heat (sauté or blanch), salt (tamari, bacon, or prosciutto also work well), and oil (like extra-virgin olive oil, sesame oil, or nut oils). For a simple dish, enjoy mustard greens sautéed with walnuts. You can also add young or finely chopped raw mustard greens to salads for a kick. FO

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No Gimmicks, No Hype Our revolutionary, award-winning magazine empowers readers to achieve their healthy-living goals by providing some of the most forward-thinking, well-researched coverage of healthy-living topics available anywhere today.

Depth, quality, and integrity are our hallmarks. Ads sit in a beautiful, thoughtful context of award-winning LOHAS editorial and design. That “halo effect” creates a reader bond unavailable in any other magazine in the category.

Experience Life helps its audience of over 3 million health-motivated individuals embrace and sustain a healthy way of life.

That’s why, since 2009, 90 percent of Life Time members have opted to pay to receive the magazine, and why it has also been embraced by a growing audience of non-member subscribers.

I just received my first Experience Life magazine — WOW!

I am inspired. It sure does beat the mass-

trade media out there.”

About

OUR BRAND

Partners Experience Life has forged healthy relationships with some of the nation’s most respected brands.

SuccessEXPERIENCE MORE

Experience Life isn’t just a great magazine: It’s an exceptional media buy.

We give you access to a field of influencers and opinion shapers — people who invest passionately in their healthy-living values and encourage others to do the same.

Your brand benefits from:

• A one-of-a-kind audience. Our educated, affluent readers are looking to do business with brands that share their high quality standards and their passion for healthy living.

• A sane, uncluttered setting. Appealing adjacencies and a carefully curated editorial context give your message more impact and credibility.

• Unduplicated reach and engagement. You will not find these readers — or this level of engagement — in any other magazine brand in the category.

t

ChannelsMARKETING

Experience Life aligns your brand with our passionate and engaged audience of health-motivated consumers through

our various marketing channels. Together, these channels receive over 5 million monthly impressions.

Print

Enhanced Digital Edition (app)

ExperienceLife.com

•Traditional Ads

•Native Advertising

RevolutionaryAct.com

•101 Ways (app)

E-Newsletters

SocialMedia

AudienceA HIGHLY COVETED

Reach more than 3 million discerning readers eager to engage with quality brands that can help power their healthy-living journey.

700,000

Median Household Income:

$125,000Median Age:

40Any College:

78%Married:

75%

women65%

men35%3.15 million

total readership

print rate base

ReadersMEET OUR

A hugely passionate reader relationship: “This is my favorite magazine/best magazine out there/it changed my life.”

82.6%

Our reader research suggests that our health-motivated, educated, and very affluent audience embraces LOHAS (Lifestyles of Health and Sustainability) values: The majority of our readers are dedicated to achieving their highest potential, and see living in an environmentally conscious way as an important priority. They are discerning consumers — label-readers who prefer to do business with brands that share their values. They are early adopters, trend leaders, and influential members of their community whose opinions and preferences drive those of family and friends.

Time with each issue: For most,

exceeds 40 minutes; mean time is 0.8 hours.

of readers read 3 or 4 out of 4 issues and say they read almost every page or cover to cover.

of readers don’t just read the magazine: They shift their thinking and behavior in response to our editorial, and they share the magazine with friends and family.76%

rate us as good, very good, or “one of my very favorites.”

83%

EngagementUNMATCHED, UNDUPLICATED

We’re Different, Not DuplicatedExperience Life is a unique healthy-living magazine with unmatched editorial authority. Close to half of our busy readers do not regularly read any other magazine in our competitive set. You can’t reliably reach them through any other print medium.

• 95% do not read Yoga Journal

• 90% do not read Runner’s World

• 85% do not read Shape

• 84% do not read Self

• 84% do not read Men’s Health

• 78% do not read Cooking LightSource: 2011 Ipsos Mendelsohn Subscriber Study

• Men’s Health and Men’s Fitness male readers duplicate each other by 35%

• Shape and Self women duplicate each other by 25%

• Shape and Fitness women duplicate each other by 20%

Source: 2013 GfK MRI

Experience Life’s authentic, service-oriented editorial approach creates powerful reader connections and loyalty. This translates into traction for advertisers. Experience Life readers make a point of reading every issue — prioritize your advertising where health and fitness enthusiasts prioritize their time.

Magazine % Read (four out of last four issues)

Experience Life 65%All You 53%Runner’s World 50%Prevention 48%Cooking Light 45%Self 43%Real Simple 43%Health 41%Shape 39%Fitness 39%Outside 35%Weight Watchers 35%Men’s Health 35%Bicycling 35%Yoga Journal 34%Muscle and Fitness 33%Women’s Health 33%Eating Well 32%Men’s Fitness 31%

Source: 2012 Fall Gfk MRI; *2011 IPSOS Mendelsohn Subscriber Study

EDITORIAL

Profile Experience Life offers its readers a well-rounded, no-nonsense approach to healthy living. We create a context of quality, credibility, and high engagement.

Health and Wellness Fitness

Nutrition

Life Balanceand Wisdom

ActiveAdventure

Sustainable Living

TheWhole-LifeHealth and

Fitness Way

Health and Wellness: In-depth articles on health conditions and trends that rely on cutting-edge research and expert sources.

Fitness: Workouts, expert answers on our readers’ top fitness questions, life-changing success stories, and more.

Nutrition: Deep, carefully researched coverage of important nutrition and food- related topics.

Life Balance and Wisdom: Brilliant advice on managing time, priorities, choices, and stress — plus mindfulness and personal development.

Sustainable Living: Clean and green solutions and products that support our readers’ active lifestyles.

Active Adventure: Active exploits and relaxing retreats that encourage our readers to celebrate their healthy bodies.

Being Healthy Is a Revolutionary Act May 2014 / $5.95

T H E N O - G I M M I C K S , N O - H Y P E H E A L T H A N D F I T N E S S M A G A Z I N E

DON’T BELIEVE THE HYPEHow to make sense of misleading health mediap. 62

Visionary founding editor PILAR GERASIMO on the art of healthy transformation p. 18

GROW!YOUR

TRI GUIDE Start to Finish Line

WHAT’S REALLY IN YOUR PET’S FOOD? p. 35

Just-in-Time Advice for the Chronically Latep. 69

Zesty Spring Greens

Reasons to Start Gardening

Super Spices

Tips for Safer Grilling

4567

May

201

4

$5

.95

AWARD-WINNING

Quality

Experience Life has been called “the best magazine in health and wellness today,” and that commitment to quality has earned us

more than 100 editorial and design awards, including six national FOLIO: awards for our print magazine and two national awards for our website.

At the 2014 FOLIO: Awards, we received honorable mentions in the following categories:

• Consumer Magazine – Single Article

• Consumer Magazine – Use of Pinterest

• Consumer Magazine – Use of Digital Imagery

• Consumer Magazine – Use of Illustration

• Consumer Magazine – Use of Typography

• Consumer Magazine – App (enhanced digital edition)

Additional Accolades:

• 2 MAGGIE Awards

• 4 Webbie Awards

2014 “Magazine of the Year”

from the Minnesota Magazine and Publishing Association

Experience Life’s robust digital platforms give advertisers more ways to connect with our growing digital audience, and empower your brand to reach millions of health-motivated men and women where they are.

Experience Life’s digital audience is a different, but complementary, set to our print readers. They are part of a demographic target that’s committed to becoming their best, healthiest selves — and they consider Experience Life their most trusted source of health and wellness information.

Experiencelife.com is a comprehensive interactive environment where users can find healthy recipes, videos, audio podcasts, e-newsletters, giveaways, engaging social networks, and more.

Our clean aesthetic means your brand will reach a wide range of niche consumers. Your ads will stand out, connecting and resonating with our highly motivated, health-conscious audience.

RevolutionaryAct.com

ExperienceLife.com

Mobile & E-Newsletter

Web550K + monthly page views

Average ages of digital users:

25–34

65% of digital users are female

78%

E-Newsletterunique visitors

Subscriber Opt-In

95K

subscribers

Options include:

• Weekly newsletters

• Monthly newsletters

• Revolutionary Act newsletters

4% average click-through rate

24% average open rate

DIGITAL

Reach

DIGITAL EDITION APP

EnhancedOur award-winning print magazine comes to life in our enhanced digital edition (EDE), available on the Apple and Google Play newsstands. Featuring bonus and interactive content with the flexibility of digital delivery, this new version of Experience Life meets our growing digital audience where they are.

As an advertiser in the EDE, your brand will stand out in an exclusive space:

• With a larger canvas than what’s available in print, you can customize your message and be more creative.

• With enabled URLs that open through an in-app browser, you can easily direct health-motivated consumers to your website.

• Images are brighter, sharper, and more enticing.

DECEMBER

2014 COVER STORY

CONTENTSStress Buster

Sara Gottfried, MD, explains how to balance

your hormones and, in the process, rebalance your life.

BY MAGGIE FAZELI FARD PHOTOGRAPHS BY

JEFF LIPSKY

SWIP

E FO

R M

OR

E

BEHIND THE SCENES AT OUR COVER SHOOT!

CONNECTWITH US!ExperienceLife.com

Game ChangersNew science is revealing important insights about how food, exercise, sleep, stress, and environmental factors influence our health. Here are 12 key concepts that we think you’ll want to keep on your radar.

BY KRISTIN OHLSON

Ready-for-any-thing FitnessFunctional training challenges your whole body. And that hard work pays off — in practical performance, all-around strength, and a leaner, meaner physique.

BY ANDREW HEFFERNAN, CSCS, GCFP

Real ThanksGratitude can boost happiness, build relationships, and enhance your well-being. But when faked or forced, it can lose its luster — fast. Looking for ways to expand your authentic appreciation? Try these no-nonsense tips.

BY COURTNEY HELGOE

DEPARTMENTS

News & ViewsChemicals in clothing; exercise and the microbiome; and the questionable value of calling obesity a “disease.”

On the CoverThe Power of a PushupHow Tyson Mayr used a simple calisthenic to help bring clean water to people who desperately needed it.BY MAGGIE FAZELI FARD

PlannerSuggestions and reminders to help you make the most of the season.

TAP TO JUMP TO SECTION

FEATURES

WELL ̀ XZ-INFORMED

FIT BODY

The Workout3D TrainingSeeking all-around fitness? Time to start working out in three dimensions.

BY ANDREW HEFFERNAN, CSCS, GCFP

Expert AnswersWe tackle your queries on building biceps, ankle mobility, and the etiquette of wiping down gym gear.

BY MAGGIE FAZELI FARD AND NICOLE RADZISZEWSKI

My TurnaroundA Picture of HealthA family portrait prompts one woman to change the image she presents to the world. BY JENNY PAUL

TAP TO JUMP TO SECTION

Worthy GoodsStay in the GameGreat gear to help you get through winter in comfort and style.

HEALTHY EATING TAP TO JUMP

TO SECTION

Honestly, DaraModern Miracle Once a seasonal luxury, eggs now give us year-round reason to rejoice. BY DARA MOSKOWITZ GRUMDAHL

Worthy GoodsKitchen BasicsPractical, high-quality essentials for the savvy cook.

BookmarksHow to Be 10 Percent Happier The on-air panic attack that pushed ABC newsman Dan Harris onto a more mindful path. BY GRACE LABATT

BalanceParty Talk Tired of go-nowhere conver sations? Here are some tips for enjoying better social banter with just about anyone. BY ELIZABETH MILLARD

Worthy GoodsBody BasicsFeel-good personal-care products that help you treat your body better.

TAP TO JUMP TO SECTIONLIFE

WISDOM

IN EVERY ISSUE

NutrientsOvercoming Grain BrainCutting grain-based carbs can transform your health, says this physician and Grain Brain author. These gluten-free recipes make it easier.

BY DAVID PERLMUTTER, MD

Confident CookAlmond Joy As versatile as they are nutritious, almonds earn their keep in main dishes, sides, and delightful desserts. BY KAREN OLSON

RECIPES BY BETSY NELSON

TAP TO LEARN HOW TO

NAVIGATE THIS ISSUE

BONUSFEATURE!POWER AGING FEATURE COPY HERE. POWER AGING BONUS FEATURE COPY HERE.

Head OutHot WheelsGenerate warm feelings and built midwinter fitness by heading south for a scenic bike tour. BY SARAH TUFF

Revolutionary Acts

Thoughts From the Editor by Pilar Gerasimo

Everybody’s Talking

Contributors

Perspective by Bahram Akradi

Meditation

FPO

RenewalReinventing TraditionsOver time, some cherished holiday rituals may call for updates. Here’s how to advocate for change while respecting the spirit of the season. BY JON SPAYDE

RETURN TO TOP

ConfidentCook

HEALTHY EATING

Summer Mocktails

Y O G A T E A C H E R T R A I N I N G AT L I F E T I M E

©2015 LIFE TIME FITNESS, INC. All rights reserved. LYMG151301

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Training begins September 2015.Register online at lifetimefitness.com/ytt or call 855.808.0108.

THE NO-GIMMICKS, NO-HYPE HEALTH AND FITNESS MAGAZINE

CONTENTS

JUNE2015

PULL

27 Ways to Spend

More Time in

Nature

EDITORIAL

Calendar 2015JANFEB

Take an empowered approach to achieving your healthy-living goals, and expand your life in the direction of your dreams.

Transform Yourself

MAR

Reclaim your right to optimal health, happiness, vitality, and resilience. Embrace the most promising changes in lifestyle medicine and self-care.

Take Back Your Health

APR

Let go of whatever is holding you back and take confident steps toward the simpler, clearer, cleaner life you want to be living now.

ClearOut

MAY

Connect with your bigger “whys” and tap into a more powerful sense of direction, motivation, and enthusiasm.

Power of Kindness

JUN

A fresh look at how the health of our bodies and minds depends on the health of our planet. Plus nature-based, nontoxic strategies for resolving stubborn health challenges.

Out in Nature JULYAUG

Discover the thrill of moving beyond default choices and habit to live more spontaneously and discover possibilities you may have never considered.

RealityCheck

SEPT

See how strengthening your personal relationships and hooking up with a healthy tribe improve your health, happiness, and success.

GetConnected

OCT

The latest trends and breakthroughs in health, medicine, psychology, mindfulness, and more — from gadgets and gizmos to must-know research.

Science andTechnology

NOV

Wise counsel on how to get better, happier, and healthier with each and every passing decade, starting now.

AgingBeautifully

DEC

How to reconnect with the joy, wonder, and magic of life — from health turnarounds and life transformations to unexpected gifts and just-right experiences.

Miracles Happen

NATIONAL PRINT

Rates 2015• Published 10x per year

• All rates are gross

• All ads are 4-color

Full-Page Ad Spread Ad8.375" x 10.75" (bleed) 16.5" x 10.75" (bleed)8.125" x 10.5" (trim) 16.25" x 10.5" (trim)7.625" x 10" (live) 15.75" x 10" (live)

Spread ad should allow 0.5" total gutter space for crossover test.

1/3-Page Ad2.125" x 9.5" (non-bleed)

Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8". Keep live matter 1/4" from trim area.

2015 Ad RatesRate Base 700,000Readership 3,150,000

2015 Display Rates 1x 3x 6x 10x4-colorFull Page $50,100 $48,000 $46,080 $44,2381/3-Page $21,300 $20,448 $19,630 $18,845

CoversCover 2 $59,980 $57,600 $55,296 $53,084Cover 3 $55,000 $52,800 $50,688 $48,660Cover 4 $65,000 $62,400 $59,904 $57,508Full Spread $99,980 $96,000 $92,160 $88,474

Regional editions available. Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate.

REGIONAL PRINT

Rates 2015• Published 10x per year

• All rates are gross

• All ads are 4-color

Full-Page Ad 8.375" x 10.75" (bleed) 8.125" x 10.5" (trim) 7.625" x 10" (live)

Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8". Keep live matter 1/4" from trim area.

Market Circulation 1X 3X 6X 10X Mpls/St. Paul 131,000 $13,500 $12,800 $12,150 $11,550 Texas* 131,000 $13,500 $12,800 $12,150 $11,550 Houston 39,000 $5,850 $5,550 $5,275 $5,000 Dallas 55,000 $8,250 $7,800 $7,400 $7,000 Chicago 91,000 $9,375 $8,900 $8,450 $8,000 Detroit 58,000 $8,700 $8,250 $7,800 $7,400 Phoenix 38,000 $5,700 $5,400 $5,150 $4,900 Atlanta 37,000 $5,550 $5,275 $5,000 $4,750 Denver 33,000 $4,950 $4,700 $4,450 $4,225 Ohio** 33,000 $4,950 $4,700 $4,450 $4,225 Washington, D.C. 22,000 $3,300 $3,150 $3,000 $2,850

*Texas includes: Dallas, Houston, Austin, and San Antonio**Ohio includes: Cincinnati, Columbus, and Cleveland

National editions available. Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate.

Ad Specs 2015PRINT EDITION

Mechanical Specifications

Acceptable file formats: High-resolution, PDF/X-1a compliant PDF is preferred. We are not responsible for the print quality of files lower than 300 dpi. Once submitted, changes or corrections are not permitted.

Native files also accepted (with prior approval from Experience Life production department): InDesign (all links and fonts must be included); Adobe Illustrator (remove spot colors and layers); Adobe Photoshop (remove ICC profiles and LZW compression); files must be sent in Macintosh format only.

Fonts: Only use Postscript or OpenType fonts. Avoid using TrueType fonts. Do not use menu-stylized fonts for italic or bold type. All fonts used in art files must be converted to outlines.

Linked images: No Pantone/PMS or RGB colors. All images must be in CMYK format and color-corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK; minimum recommended resolution is 300 dpi. Lower resolutions will result in poor quality. Artwork enlarged over 100% may result in an effective resolution of less than 300 dpi; all images should be in EPS or TIFF format. Usage of JPG, GIF, BMP, and PICT images is strongly discouraged as they will result in lower image quality.

Additional Charges: Any advertiser-submitted file that is not output-ready or does not meet specifications could incur an additional preparation charge of $45 per hour, billable in quarter-hour increments.

Delivery of Print Ad Materials

Email Kimberly Stoner at KStoner@lifetimefitness.com

FTP Transfers*Host: https://ftp.life timefitness.comUser name: mdPassword: ilandens

MailAttn: Kimberly Stoner Life Time Fitness Media2932 Water Tower PlaceChanhassen, MN 55317

*Notify Life Time of any files that have been posted to the FTP site by sending an email to ltfmedia@lifetimefitness.com.

Full-page ad example(8.125" x 10.5" trim)

Spread ad example(16.25" x 10.5")

Flex so freely.C9 Enthusiast Sports Bra

Target.com/C9Find the exclusive C9 Challenge classon the Life Time Group Fitness App.

C9_lifetime_print_01 copy.pdf 1 4/7/15 1:45 PM

47 years later -

We still do just what we set out to do: Get the best food possible, and make it available to as many people as we can.

400+ Pure & Purifying Foods

1999BPA free linedcans introduced

1988Eden bans any irradiated foods

1968Eden Co-op began inAnn Arbor, Michigan

1975100% of EDEN grain

and beans certifi ed organically grown

1993Eden bans all

genetically engineered food and GMO

derived substances

edenfoods.com

Experience Life March 2015Eden Foods PO# 35575

©20

15 E

den

Food

s 0

7866

P.R.O. SOFTSHELL JACKET

p e a r l i z u m i . c o m

By engineering apparel to counter virtually any harsh

weather condition Mother Nature can conjure up, we empower

people to ride at their full potential 365 days a year.

CHAMPIONS OFTHE HUMAN MACHINE

PI Third Page Ad 0913.indd 1 9/11/13 4:02 PM

1/3-page ad example(2.125" x 9.5")

Ad Specs 2015E-NEWSLETTER

Newsletter Advertisements

•The Experience Life monthly newsletter is published on the 1st of the month. All ads must be delivered no later than the 20th of the preceding month.

•The weekly newsletter, Pause, is published every Saturday. All ads must be delivered no later than the preceding Tuesday.

•Digital ad contact for delivery: Laura Fogelberg, Experience Life’s marketing specialist (lfogelberg@experiencelife.com).

Weekly and Monthly Newsletter

Size 600 x 125 pixels

Resolution 72

Background Non-white preferred

Border Yes

Monthly Weekly

Digital Rates 1x 3x 6x 10xWeekly Newsletter $650 $625 $600 $575Monthly Newsletter $550 $525 $500 $475

Ad Specs 2015WEBSITE

Website Advertisements

• All advertisements must have a start and end date.

• All advertisements are due to Laura Fogelberg, Experience Life’s Marketing Specialist (lfogelberg@experiencelife .com), at least a week prior to the start of the ad campaign.

Medium Rectangle Leaderboard

Size 300 x 250 pixels 728 x 90 pixels

Resolution 72 72

Background Non-white preferred Non-white preferred

Border Yes Yes

Medium Rectangle

Leaderboard

Digital Rates 1x 3x 6x 10xLeaderboard $6,750 $6,400 $6,100 $5,750Medium Rectangle $5,950 $5,650 $5,375 $5,100

DIGITAL EDITION

Ad Options 2015Experience Life currently offers three digital ad opportunities:

Static Ad (Portrait Only)Advertisements with NO interactive functionality. Advertiser or agency to provide press-ready PDF or native InDesign files (along with fonts and linked images) sized at 768 w x 1024 h pixels. For best legibility, font size should be 16 pt or higher.

Static Ad With Link (Portrait Only)Advertisements that include an enabled URL, which links to a non-Flash website. One (1) link per ad. NOTE: Internet connection required for user to view web content. Tablet will display website in an in-app browser.

Scrolling Ad (Portrait Only)Ad opportunity feature in 2–4 pages (depth) of smooth-scrolling creative. Includes up to four (4) links, maximum of one (1) link per page.

EL also accepts Adobe DPS-ready ads that feature built-in interactivity and are made functional in their entirety by the advertiser or agency.

Additional Charges: Any advertiser-submitted file that is not output-ready or does not meet specifications could incur an additional preparation charge of $45 per hour, billable in quarter-hour increments.

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DIGITAL EDITION

Ad Specs 2015Mechanical Specifications

Page Dimensions 768 w x 1024 h pixels

(Important: Experience Life runs portrait orientation only on iOS and Android devices.)

Hot Zones Tablet hot zones are at top, left, right, and

bottom margins and cannot contain interactive elements.

Design interactive elements within safety zones only.

Guidelines Ad must be designed to specs to fit perfectly

within 4:3 tablet. All working images in InDesign layouts should

be 300 dpi or vector art. A spread ad can be redesigned to fit tablet in

portrait (vertical) orientation or can be kept as a scrollable spread. User will see the lefthand page first and must swipe to reveal the righthand page. Height must equal 1024 pixels; width may vary.

Once uploaded, iPad ads cannot be updated.

Contact for Production-Related Inquiries

Jane Meronuck, Production Director, Experience Lifejmeronuck@experiencelife.com952-265-9944

Delivery of Digital Ad Materials

Email Kimberly Stoner at KStoner@lifetimefitness.com

FTP Transfers*Host: https://ftp.lifetimefitness.comUser name: mdPassword: ilandens

* Notify Life Time of any files that have been posted to the FTP site by sending an email to ltfmedia@lifetimefitness.com.

4:3 Aspect Ratio Tablet

Safety Zone

Hot Zones

1024

pix

els

768 pixels

36 px

44 px

36 px

Document setup: Portrait orientation768 x 1024 pixels

Acceptable file formats:PNG-24 filePress-ready PDFNative InDesign files (with fonts/links)

Color space:RGB