MEDIA KIT 2015 - SF Weekly Media Kit 2015.pdf · sf weekly 49.5% 50.5% 50.3% 49.7% sf market sf...

MEDIA KIT 2015

OVERVIEW

READER PROFILE

WHO’S LOOKING?

DEMOGRAPHIC GENDER

21-34 45-54 55-64 65+

56.7%

28%

35-44

16.2%

15.2%

14.4%

15%

6.3%

11%

2.8%

15.2%

AGE GROUP

MARITAL STATUS

SF WEEKLY

49.7%50.3%50.5%49.5%

SF MARKET

SF W

EE

KLY

SF M

AR

KE

T

23%

60%

38.2%

46.4%

MARRIED

SINGLE

MARRIED

SINGLE

SF MARKET

SF WEEKLY

EDUCATION

30.6%

37%

LESS THAN 50K

69.4%

63%

GREATER THAN 50K

SF W

EE

KLY

SF M

AR

KE

T

HOUSEHOLD INCOME

Source: 7/2014 Media Audit

SF WEEKLY

SF MARKET

6.3%73.9%

23.2%53.7%

23.1%

19.8%

GRAD DEGREE

COLLEGE DEGREE

GRAD DEGREE

COLLEGE DEGREE

HIGH SCHOOL GRADUATES

REVISED 1/1/15

OCTOBER 22-28, 2014 I VOLUME 33 I NUMBER 40

SFWEEKLY.COM I FREE

SUBSKRIBE TO

THE CHRONICAL!

PAGE 8

A HEARTY DEFENSE

OF THE NEITHER-MEAL!

PAGE 43

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10/21/14 9:16 AM

OCTOBER 15-21, 2014 I VOLUME 33 I NUMBER 39 SFWEEKLY.COM I FREE

LAST GASP FOR LAST GASP? PAGE 8

THE RICH ABUNDANCE OF TREASURE ISLAND.

PAGE 36

Cover_1015.indd 1 10/13/14 8:08 PM

HIGH SCHOOL GRADUATES

OVERVIEW

the right placethe right time

CIRCULATION

TOTAL CIRCULATION 70,000

Circulation refers to the number of papers printed, and readership identifies the number of people reading the paper. Readership figures are higher than circulation numbers because more than one person reads each issue of the SF Weekly. This is important when evaluating the paper. SF Weekly boasts a 98% pick up rate.

SF Weekly is distributed in more than 1,805 high-traffic locations. These locations include highly visible street boxes, grocery stores, college campuses, convenience stores, restaurants, bars, various retail locations and public transportation.

Source: Audit Bureau of Circulation

POTRERO 3,210 PAPERS

SFSU 2,895 PAPERS

SOMA 3,370 PAPERS

CENTRAL 15,960 PAPERS

DOWNTOWN 15,630 PAPERS

NORTHBEACH/WHARF 6,655 PAPERS

FILLMORE/MARINA 3,430 PAPERS

RICHMOND 8,050 PAPERS

SUNSET 1,440 PAPERS

POLK 3,385 PAPERS

EAST BAY 5,720 PAPERS

REVISED 1/1/15

PORTOLA 45 PAPERS

SOUTH SAN FRANCISCO 210 PAPERS

PRINT

RETAIL RATES

All rates are per week CAMERA READY ART5MB or less: email your account representative. Larger than 5MB: send via YouSendIt, Drop Box, or similar service

REVISED 1/1/15

SIZE OPEN 4X 13X 26X 52X COLORFULL PAGE $5,137 $4,069 $3,616 $2,938 $2,712 + $625/wk4/5 $4,683 $3,709 $3,297 $2,679 $2,473 + $600/wk3/4 $4,321 $3,422 $3,042 $2,471 $2,281 + $580/wkJR. PAGE $3,690 $2,922 $2,598 $2,111 $1,948 + $560/wk3/5 $3,181 $2,520 $2,240 $1,820 $1,680 + $540/wk2/5 $2,183 $1,729 $1,537 $1,249 $1,153 + $520/wk1/2 $2,750 $2,178 $1,936 $1,573 $1,452 + $500/wk3/10 $1,548 $1,226 $1,090 $886 $818 + $450/wk1/5 $1,096 $868 $772 $627 $579 + $400/wk1/4 $1,460 $1,156 $1,028 $835 $771 + $375/wk1/7 $818 $648 $576 $468 $432 + $300/wk1/10 $616 $488 $433 $352 $325 + $250/wk1/15 $434 $343 $305 $248 $229 + $100/wk1/20 $313 $248 $221 $179 $165 + $50/wk

PRINT AD GUIDELINES REVISED 10/9/14

CAMERA READY REQUIREMENTS• All text should be converted to outlines• Photos and raster artwork should be at least 300 dpi at full size• Black and white ads should be saved as grayscale • Color ads should be saved as CMYK (NO RGB, Index, or PMS colors)• No text smaller than 6pt• No 72 dpi web graphics or photos• No rich black, use process black (100%K)• Maximum ink density = 240%• Line screen = 85 lpi• 30% dot gain

ACCEPTABLE FILE FORMATS• PDF (Acrobat 4, fonts embedded)• TIFF (flattened)• EPS (text converted to outlines)

We don't accept native file formats or fonts from advertisers. (This includes native Quark, InDesign, Photoshop or Illustrator documents) Native files and client fonts can cause problems with our PDF workflow. Any files not meeting these guidelines may print incorrectly. The San Francisco Media Company is not responsible for printing problems due to improperly prepared files.

NAMING YOUR FILEName files with your account name, the issue run date of the ad and the publication(s) it will run in. For Example: YourAccountName_1-6-13_SFW.pdf

SENDING YOUR FILESF WEEKLY 415-536-81215MB or less: Email your Account RepresentativeLarger than 5MB: Send via Dropbox, Yousendit or similar service

PREMIUM AD SIZES (Inquire with Account Representative)

Pop-Up: 10.125" x 1.125" (x4-individual panels)

or 21" x 1.125" (x2-spread panels)Front Page Strip, Inside Cover Strip: 10.125" x 1.75"4 Page Wrap: front-10.125" x 9.5", back-10.125" x 10.25", spread-21" x 10.25"Front Page Ear: 2.330" x 1.684"Front Page Side Strip: 1.89 " x10.5"

AD SIZE DIMENSIONS (W x H)

DOUBLE TRUCK (10col x 10.25") 21” x 10.25"

FULL PAGE (5col x 10.25") 10.125” x 10.25"

3/4 HORIZONTAL (5col x 7.646") 10.125” x 7.646”

JUNIOR PAGE (4col x 7.646") 8.067” x 7.646”

3/5 VERTICAL (3col x 10.25") 6.01” x 10.25”

2/5 VERTICAL (2col x 10.25") 3.95” x 10.25”

1/2 VERTICAL (3col x 7.646") 6.01” x 7.646”


3/10 VERTICAL (2col x 7.646") 3.95” x 7.646”


1/5 VERTICAL (2col x 5.042") 3.95” x 5.042”





FULL COLUMN (1col x 10.25") 1.89” x 10.25”

1/7 VERTICAL (1col x 7.646") 1.89” x 7.646”

1/10 VERTICAL (1col x 5.042") 1.89” x 5.042”

1/15 VERTICAL (1col x 3.739") 1.89” x 3.739”

1/20 VERTICAL (1col x 2.437") 1.89” X 2.437”

DOUBLE TRUCK CENTER SPREAD

POP-UP

2 OF 4

FULL PAGE 4/5 VERTICAL 3/4 HORIZONTAL

JUNIOR PAGE 3/5 VERTICAL 2/5 VERTICAL1/2 VERTICAL 1/2 HORIZONTAL

3/10 VERTICAL 3/10 HORIZONTAL 1/5 VERTICAL 1/4 HORIZONTAL 1/5 HORIZONTAL

1/7 HORIZONTAL 1/10 HORIZONTAL FULL COLUMN 1/7 VERTICAL 1/10 VERTICAL

1 column ........................ 1.89"2 column ........................ 3.95"3 column ........................ 6.01"4 column ...................... 8.067"5 column .................... 10.125"

1 OF 2

BOTTOM STRIP(FRONT OR INSIDE COVER)

FRONT PAGE EARFRONT PAGESIDE STRIP

2 OF 4(2 OF 4 SPREAD PANELS)

1 OF 2(1 OF 2 SPREAD PANELS)

KURIOS – CENTER WRAPFormat : 21” x 10.25”Monté : 100%

Écheance : 31/10/2014Couleur : CMYK

Safety : xx”Résolution : 300

Infographe : EricCorrection : XXX NO231/10/2014 37705RSAN FRANCISCO

TM

TM

R E A LIT Y IS R EL ATI V E

CIRQUEDUSOLEIL .COM/KURIOS

#KURIOS

N O V 1 4 – JA N 1 8 AT &T PA R K

OFFICIAL SPONSORSPRESENTED BY – IN ASSOCIATION WITH –

VISA SIGNATURE IS THE PREFERRED CARD

OF CIRQUE DU SOLEIL

HIGH IMPACT WRAP

MAXIMUM EXPOSUREON THE COVER AND BACK OF SF WEEKLY ...PLUS A DOUBLETRUCK!

OFFICIAL SPONSORS

PRESENTED BY– IN ASSOCIATION WITH –


OF CIRQUE DU SOLEIL

TM

SEEING IS DISBELIEVING

KURIOS – COVER WRAP

Format : 10.125” x 5.042”

Monté : 100%

Écheance : 31/10/2014

Couleur : CMYK


Infographe : EricCorrection : XXX

N O2

30/10/2014

37705R

SAN FRANCISCO

KURIOS – BACK COVER

Format : 10.125” x 10.25”

Monté : 100%

Écheance : 29/10/2014

Couleur : CMYK


Infographe : EricCorrection : XXX

N O1

29/10/2014

37705R

SAN FRANCISCO


#KURIOS

N OV 1 4 – JA N 1 8

AT&T PA R KPRESENTED BY


OCTOBER 15-21, 2014 I VOLUME 33 I NUMBER 39 SFWEEKLY.COM I FREE

LAST GASP FOR LAST GASP? PAGE 8

THE RICH ABUNDANCE OF TREASURE ISLAND.

PAGE 36

Cover_1015.indd 1 10/13/14 8:08 PM

OFFICIAL SPONSORSPRESENTED BY – IN ASSOCIATION WITH –


OF CIRQUE DU SOLEIL

TM

SEEING IS DISBELIEVING

KURIOS – COVER WRAPFormat : 10.125” x 5.042”Monté : 100%



Infographe : EricCorrection : XXX NO230/10/2014 37705RSAN FRANCISCOKURIOS – BACK COVER

Format : 10.125” x 10.25”Monté : 100%



Infographe : EricCorrection : XXX NO129/10/2014 37705RSAN FRANCISCO


#KURIOS

N O V 1 4 – JA N 1 8 AT &T PA R K

1/2H PAGE ON COVER FULL PAGE ON BACK

DOUBLETRUCK ON CENTER OF WRAP

Improve your product’s image in the minds of consumers with a high impact wrap on the cover of SF Weekly. This is a guarantee way that every reader will see you.

YOUR BENEFITS:• Dominate coverage of your

local market• Innovate ways to focus attention

on your product/service• Display detailed images• Create the buzz you need!

RATE$15,000

REVISED 1/1/15

REVISED 1/1/15 PRINT

INSERT RATES

QUANTITY

20,000 - 29,999

30,000 - 39,999

40,000 - 49,999

50,000+

OPEN$65$64$62$59

3-6$58$57$55$52

7-9$53$52$50$47

10+$49$48$46$43

*Rates per thousand, single page. All rates are net to paper and non-commissionable.

DELIVERY INSTRUCTIONSInserts should be shipped to:

1201 EVANS AVE

SAN FRANCISCO, CA 94124

MON-FRI 6AM TO 3PM (415) 850-6151

• Deadline is noon, Friday prior to the week of publication (Pacific Time)

• Inserts should be packaged in uniform bundles containing equal quantities, or on skids in uniform turns

• The load and skid should not exceed 54” in height, including pallet

• Packages should be clearly labeled indicating the following:

• Inserts for SF Weekly, including issue date

• Quantity of inserts contained per package

• Quantity of packages (i.e., 1 of X, 2 of X, 3 of X)

• Description of material

There will be a $5 per thousand additional charge if specifications are not met.

ZONES• Minimum delivery of 26,000 papers. See circulation zone map for

geographic breakdowns

• For maximum efficiency, please include an additional 2% of your total number of inserts

• SF Weekly is a controlled circulation newspaper limited to one copy per reader. Circulation figures for a given area are approximate. Billing will reflect actual circulation for that area in a given week

RESERVATION DEADLINESPayment is accepted in advance up to 6 months.

SPECIFICATIONSBIND-IN INSERT (Insert binded and/or folded saddle)• 3.5” x 5” - minimum size

(flat size 3.5” x 8.5” folded to 3.5” x 5”)• 10.375” x 12.625” - 4 pages maximum

(flat size 21.5” x 13” includes .1875” head, foot and face trim)• Must contain 3.5” binding lap (minimum)

BLOW-IN INSERT (Insert not binded to paper)• 3.5” x 3.5” - minimum size• 6” x 6” - maximum size

WEIGHT OF PAPER Minimum 6pt (70lb uncoated or 100lb coated gloss)Maximum 12 pt

Insertions will be placed randomly within each paper. SF Weekly reserves the right to accept or reject any circular, flier, catalog or product sample submitted for delivery. Any additional cost incurred by SF Weekly for special handling, late arrival, damaged shipments, etc. will be the responsibility of the advertiser, notification of such to be made to the advertiser if time allows. To guarantee 100% insertion, SF Weekly requests a 3% overage allowance of insert materials.

2014 BAR & NIGHTLIFE GUIDE

Cover_Drink2014.indd 1

2/25/14 11:40 AM

REVISED 1/1/15 PRINT

JANUARY

Winter Arts 1/8

Careers & Education 1/8

Comedy Issue 1/22

SF Ballet Guide 1/22

FEBRUARY

Valentine’s Day Guide 2/5

MARCH

Drink 3/5

St. Patrick’s Day Guide 3/12

APRIL


Music Issue 4/16

MAY

Best of San Francisco 5/7

JUNE

Summer Guide 6/4

Stern Grove Festival: Official Season Guide 6/18

Pride Issue 6/25

JULY

Pilgrimage Issue 7/16

AUGUST


SEPTEMBER

Fall Arts 9/3

Savor the City Restaurant Issue 9/24

OCTOBER

Election Issue 10/1

Halloween Guide 10/15 + 10/22

DECEMBER

New Year’s Eve Guide 12/10

Year In Review 12/24

May 7, 2014 SFWEEKLY.COM | FREE

BOSF_Cover_FINAL.indd 1 4/29/14 4:58 PM

2015 MEDIA CALENDAR

MEDIA KIT 2015 - SF Weekly Media Kit 2015.pdf · sf weekly 49.5% 50.5% 50.3% 49.7% sf market sf...

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