Media Kit 2015 - Foxtel · 2015-05-26 · Music Concerts, bands, interviews & festival coverage....
Transcript of Media Kit 2015 - Foxtel · 2015-05-26 · Music Concerts, bands, interviews & festival coverage....
Media Kit 2015
Magazine
EDITOR’S NOTE
With its focus on entertainment, lifestyle and sport Foxtel magazine is a fantastic way to connect with over 829,000 Australians every day.
The new look Foxtel magazine is like no other inthe market. With more exclusive interviews with thebiggest names in the business, behind-the-scenesinsights, premium photo shoots, sparky journalism anddetailed daily listings, we’ve upped the ante and areon a mission to become the most-read magazine in Australia.
But Foxtel magazine doesn’t just inform and entertain– we’re part of people’s lives. Each issue sits oncoffee tables across the nation for 30-31 days, it hascover lines that call out to each member of the familyand the content is guaranteed to intrigue, exciteand inspire everyone. Readers pick us up, put usdown and pick us up again. It makes for a uniquerelationship between Foxtel magazine and ourhundreds of thousands of readers.
We know free time and money are precious. So we’ve set out to help readers make the most of both.
Nick BhasiNEditor, Foxtel magazine
FOXTEL & BAUER MEDIA
foXtEL MagaziNE is an important part of our communication strategy and we have bold plans for growing the print magazine, as well as moving into the digital arena. That’s why, after an extensive tender process, we have partnered with Bauer Media to produce Foxtel magazine.
The international experience, success and publishing leadership of Bauer Media Group will help us achieve our goal of keeping our customers informed and engaged with our range of programming, new technology and the constantly evolving ways to watch Foxtel inside and outside the home. The new, unified circulation makes the magazine a powerhouse for advertisers.”
Brian Walsh Executive Director of Television, Foxtel
Bauer MediaInform, entertain and connect with clearly defined audiences.
foxtelConnected to more than 2.3 million australian homes and
7.2 million viewers australia wide. Foxtel is Australia’s leading television subscription provider.
foxtel magazineUnique, informative and entertaining. Excite, delight and inspire
readers and drive sales for your brand.
THE PARTNERSHIP
foxtel Magazine Sent directly to households
who purchase the magazine.
One of the top 4 most read monthly magazines in Australia*.
Daily communication with customers, kept in the home and consistently referred to throughout the month.
HOW IT WORKS
*emma readership results March 2015
52% Male
48% Female
23% Aged 14 -34
51% Aged 35 - 64
$91,982 Average household incomeD
EM
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PH
IC
Source: emma readership results March 2015
THE READER
TH
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Source: emma readership results March 2015
THE READER
Lifestage 51% have children living at home
Relationship 68% are married or defacto 32% are single or no longer married
home 64% are home owners or mortgagees 31% more likely than the population to be a home owner 30% are tenants
income & education $84,099 average personal income (full time) 30% (almost 1 in 3 readers) have a degree or diploma
socio economic 37% sit in A & B
40% sit C1 & C2
23% sit in DE
household responsibilities 88% buy groceries 86% look after the telecommunications 86% look after the finances 83% pay the utilities
Readership: Foxtel customers
Market: Metropolitan, rural & regional Australia
Circulation: 334,374*
Readership: 829,000**
Cover price: $3.50
FA
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*CAB March 2015 **emma readership results March 2015
THE MAG
EDITORIAL PILLARS
Editorial content available for sponsorship
EntertainmentThe latest movies, reality TV, comedies & dramas
Lifestyle Home, renovating & food
Explore Culture, documentaries & travel
sports Interviews, news & event diary
celebrities Access to the biggest stars
kids and family Cartoons, movies & education
News Current affairs & news stories
Music Concerts, bands, interviews & festival coverage
OUR RATES
Size CaSual x3 x6 x12
inside front cover $34,248 $34,000 $33,900 $33,550Double Page spread $24,463 $23,750 $23,075 $21,400outside Back cover $19,312 $19,070 $18,820 $18,570inside Back cover $15,450 $15,350 $15,200 $14,750full Page $12,875 $12,489 $12,103 $11,201half Page $8,755 $8,655 $8,510 $8,160tPV $5,253 $5,100 $4,950 $4,590
DailY HiGHliGHTS
Box $3,610 $3,510 $3,350 $3,150Leaderboard $2,580 $2,480 $2,330 $2,130
loaDinGS
Right hand Page opposite contents 25%
Early Right hand Page 20%
opposite section opener 15%
advertorial 20%
inSerT raTeS
Weight of insert Rate per ‘000
0-5 grams $90
6-10 grams $100
11-15 grams $105
16-20 grams $120
21-25 grams $130
26-30 grams $140
30-36 grams $160
Minimum insert run is 150,000. All inserts require weight and fulfilment approval. Rates do not include GST.
OUR SPEcS
DEADLINES
*NB: Double Page Spreads are to be supplied as two separate full pages (specifications above). BAUER MEDIA will only accept digital files supplied as PDFs and submitted via Quickcut. For more information regarding digital specifications and fees, please refer to the website www.3dap.com.au. For more information regarding Quickcut, please call 1300 768 988.
Size TYpe/arT inCl. BleeD Trim Size (width x height in mm) (width x height in mm) (width x height in mm)
Double Page spread* 430 x 251 460 x 285 450 x 275
full Page 205 x 251 235 x 285 225 x 275
1/3 Page Vertical 65 x 251 85 x 285 75 x 275
DailY HiGHliGHTS
Leaderboard LDB 212 x 22
Daily highlights Box DhB 55 x 112.5
issue on Sale material Deadline
JuN 2015 25 May 2015 24 Apr 2015
JuL 2015 1 Jul 2015 21 May 2015
aug 2015 1 Aug 2015 19 Jun 2015
sEPt 2015 1 Sept 2015 20 Jul 2015
oct 2015 1 Oct 2015 21 Aug 2015
NoV 2015 1 Nov 2015 18 Sept 2015
DEc 2015 1 Dec 2015 20 Oct 2015
cONTAcTSC
ON
TA
CT
US For more information, please contact
the advertising team:
National sales Manager Jayne Robertson
t: 02 9282 8019
NsW sales Manager hayley Robertson
t: 02 9282 8214
sales & Promotions coordintaor Veronica Wang
t: 02 9282 8884