Media Kit 2015-2016 The Party Edition - Yachting …ypfiles/SYOG_Media_Kit...Double Page Spread...

The Party EditionMedia Kit 2015-2016

FINALBOOKING DEADLINE

23RD JUNE 2015

2 | SYOG Media Kit 2015-2016 SYOG Media Kit 2015-2016 | 3

COntentS What is the Superyacht Owners’ Guide?• The Superyacht Owners’ Guide (SYOG)

is a luxury hardback book.

• SYOG has the highest production standards.

• SYOG targets owners and future owners.

• SYOG brims with information, advice and contacts.

3

3

4

5

6

7

8

13

14

15

17

What is the Superyacht Owners’ Guide?

Why advertise in SYOG?

Contributors

The journey

Personalised distribution

SYOG - Rate card

SYOG features

SYOG.com

SYOG.com - Rate card

SYOG Marketing Services

Contact us

• SYOG is more relevant than ever.

• SYOG guides the new build and refit process.

• SYOG provides ‘best practice’ advice.

• SYOG helps owners deliver their superyacht dream.

Why advertise in SYOG?• SYOG is distributed free through

a defined global network.

• 8,800 complimentary copies are distributed to named superyacht owners and UHNWIs (ultra-high net worth individuals), brokers, charter companies and charter guests, shipyards, project managers and owners' representatives, captains and management companies.

• SYOG is hand-distributed at the world’s most important boat shows.

• SYOG provides owners, their representatives, captains and project managers with the latest industry ideas and knowledge.

• Readers turn to the SYOG reference directory to find companies to provide solutions.

• The SYOG team works with you to produce finely-crafted advertorial text to promote your business. This will appear in the most relevant section to deliver your brand direct to the reader.

• The strength of your brand combined with SYOG’s presents a powerful mix of credibility and endorsement.

Call us on

+44 (0)11 73 16 05 60to advertise in SYOG

• SYOG identifies and delivers directly to your customers: the superyacht owners of tomorrow.

4 | SYOG Media Kit 2015-2016

• Our expert team is spearheaded by Michael and Frances Howorth, who worked for many years as crew aboard superyachts

• They are now an award-winning maritime writing and photography team who specialise in coverage of the construction, management, charter, ownership and operation of both sail and motor yachts

• Their work is featured in most maritime publications around the world

• They are frequent contributors to quality

trade and consumer magazines and newspapers including The Times, The Financial Times, The Telegraph and Lloyd’s List

• Samantha Wilson is a writer, author and member of the British Guild of Travel Writers. She has authored seven travel books and writes for top print and online publications around the world on subjects including travel, lifestyle, food and the superyacht industry

• Born to yachting parents on the sunny island of Mallorca, she has spent all her life around boats and crewed her way around the Mediterranean more than once

• She has travelled widely and lived in China, the Middle East and the Caribbean

• She has joined the SYOG team to bring her enthusiasm of the yachting world

• Diane M. Byrne is a leading superyacht journalist based in the U.S.A., covering the market since 1993

• She is the founder and editor of MegayachtNews.com, the only independent website devoted to luxury yachts featuring all-original content, with an emphasis on information of interest to American owners, buyers, and their representatives

• Diane is also a founding member of the United States Superyacht Association and a longtime member of the International Superyacht Society. She’s also a member of the New Jersey Association of Women Business Owners

Contributors• The Superyacht Owners’ Guide (SYOG) is

a luxury hardback book offering owners and potential owners the advice and contacts they need to realise their dreams

• Produced to the highest standards, the eighth edition will be published in September 2015 and launched at the Monaco Yacht Show

• SYOG is more relevant and tailored than ever. It will provide readers with topical and informative guidance and the contacts they need for their new build, refit or repair project; together with a ‘best practice’ approach to planning, scheduling, managing and delivering their superyacht dream

• In short, SYOG helps navigate the minefield of who, what, where, when and how. When there is a clear vision of what needs to be achieved, SYOG then provides all the contact details of the top companies that an owner, project manager, designer or shipyard will need, in every relevant sphere

The journey

Michael & Frances HOwORtH Diane M. ByRNE Samantha wILsON

Call us on

+44 (0)11 73 16 05 60to advertise in SYOG


Personalised distribution to named clients8,800 complimentary copies Direct delivery, event exposure Exclusive personalised distribution

• SYOG is delivered directly to superyacht captains, the trusted partners for many owners’ new superyacht projects

• SYOG is positioned in exclusive locations, elevating your brand status

• SYOG helps the right people find you

• SYOG is visible at the world’s top shows including Antibes, Dubai, Cannes, Monaco, Genoa, Fort Lauderdale, Miami, Antigua, and MYBA

The SYOG distribution database is the most targeted and comprehensive of its type in the superyacht sector. We now have detailed and unmatched intelligence for more than 4,000 operational superyachts worldwide This includes contact details for individual owners, their representatives, their captains, the corporate ownership structure behind the yachts, their naval architects, their interior and exterior designers, the individual project managersat the shipyards in which each yacht wasbuilt and the management companies behind each vessel.

• SYOG 2015-16 launches with 8,800 copies

• SYOG is given to named owners and UHNWIs, shipyards, naval architects and designers, project managers, management companies, lawyers and charter companies

• These 9000+ contacts will form the backbone of the circulation of the next edition of SYOG and will be supplemented by our usual hand distribution to superyachts throughout the Mediterranean and USA in the next 12 months.

© P

hoto

by

Car

lo B

aro

ncin

i/Fo

to A

rco

bal

eno

SYOG - Rate card

£ $

Inside front cover Double Page Spread (DPS)

£9,950 $16,915

Page facing ‘Welcome’ £3,950 $6,715First DPS £6,245 $10,616Second DPS £5,995 $10,191Page facing Contents £3,950 $6,715Page facing Directory £3,950 $6,715Page facing Masthead £3,500 $5,950Inside back cover £7,995 $13,915Outside back cover sponsorship

£10,000 $17,000

Banner £2,000 $3,400Full colour page £3,160 $5,372Full colour page within editorial

£3,495 $5,941

Double page spread £4,995 $8,491Four page advertorial £5,550 $9,435


Welcome page

SYOG’s comin’ up so you better get this party started…

Get this party started on a Saturday night…

Tips from the pros on how to organise a great party; from milestone birthdays and corporate activities to a superyacht event of a lifetime.

Whether a private party or a megayacht event, the workflow for planning and organising a successful party is similar in many ways – from invites to preparing your drinks, music, dance floor and DJs.

Oh Lord, won’t you buy me a Mercedes Benz?

SYOG discovers elite modes of door-to-door transportation to get you to the party on time.

Luxury limousines, private jets, helicopters, helipad design, (touch and go/fully compliant) supersize airliners, hovercraft and mega yacht

Who doesn’t love to party? And although some may argue that an amazing party is one that you don’t really remember when leaving, the following partners of SYOG made sure theirs are the most memorable parties in history. We’ll take a look at

parties where the budget doesn’t have a cap and people still talk today about them!

tenders - SYOG discovers elite modes of door-to-door transportation to get you to the party on time.

Superyacht party spaces…built for purpose

SYOG listens to interior designers who share their ideas on space and design to host the best parties.

SYOG looks at space and design onboard your yacht.

From eclectic mixes to classical touches, to using colour and texture to capture moods, from designing exterior spaces to make sure all the decks are useful and inviting at all times.

To ensuring that clients and guests have exceptional experiences, fun and pleasure in timeless comfort and tadah when it’s party time storage areas that house the latest DJ equipment and pool areas that can convert to raised dance floors!

Pumpin up the volume, breakin down to the beat…

SYOG relaxes with the latest in AV technology.

From increasing bandwidth for your party guests to exploring the bewildering range of superyacht audio and visual kit available from the inexpensive off-the-shelf stuff to multi-million pound bespoke systems. From sound and big screen TV rooms to memorable listening and party experiences in the main salon and external spaces.

This is not just superyacht food…

SYOG challenges three chefs from the superyacht world and three shore based chefs to create a healthy and nutritious menu for ‘the party’.

SYOG Get your taste buds watering! New gourmet delights and flavours including fine wines, champagnes and spirits. All packaged

SYOG features - The party editionwith elegance and refinement and

impeccable service from personal shopping, parties, yacht provisioning, yacht suppliers offering the finest products in the world for your little soirée!

Cruisin’ through the west side, we’ll be checkin the scene

Super destinations for super parties.

SYOG explores charter/beach parties/parties with a difference in a different

destination/island parties/locations/top 10 marinas for superyacht parties.

The top three megayachts for party charters in the world

SYOG explores the marketing know how to maximise your yacht's charter potential.

SYOG explores what you need to consider when designing a superyacht for party charters from marketing your yacht, knowing the competition, reaching untapped markets and creating individuality.

We talk to three charter management companies who compete and offer up three yachts who host the most memorable soirées.


Party precautions for the health & safety conscious

SOS - Health and safety, medical on shore and at sea.

Wherever you are and wherever you go, there’s an entire network of medical, security and safety professionals and management systems around the world that can assist your crew and guests anytime.

Under the ISM code, your yacht is required to have a SMS in place this will help you demonstrate compliance with regulations that control safety, environmental protection and communication with land based support.

Party mishaps and calling in the cleaning crew

You’ve danced till dawn, eaten the finest food and now it’s time to call in the cleaning professionals.

A superyacht signifies luxury, style and perfection. Every detail - from the gleaming exterior to the sophisticated interior - must be immaculate. With no room for error, we share the top tips from superyacht cleaning specialists on keeping tableware, carpets and furnishings spick and span.

Something for him - men only… poker, cigars, whisky and rye and big game fishing!

The fishing party is for men only... from sea to barbeque and all the fun in between!

SYOG looks at megayachts that are finely honed, performance orientated designed for a most passionate breed of man - the sport fisherman!

Armed to the teeth for deep sea combat and stuffed to the gunnels with equipment, technology, gizmos and gadgets, all geared towards that one goal of landing The Big Fish.

Something for her - superyact weddings and getting to the boat on-time

At SYOG we are incurable romantics. We talk to exceptional teams who make girls dreams come true from island wedding ceremonies and exchanging rings at sunrise…

When a vessel is at sea, the Captain is entitled to register marriages by making a record in the log book. We look at getting your guests to the yacht on time, choosing your destination, parties on the beach and the finest food, champagne and memories to last a life time.

Dress to impress

SYOG tries on the wardrobe from top to toe and everything in between.

From crew uniform (including all the sailing yacht/regatta gear) where excellence and high standards are top of the agenda, to 'haute couture' of current fashions adapted to superyacht parties.

Child’s play – learning on-board. Social, role & imaginative play

SYOG has fun and explores the wonderfully indulgent world of child’s play and learning on board luxury yachts.

When the grown ups are partying and having fun SYOG looks at ways to keep children and teenagers learning and entertained.

We consider child friendly space and design - to the creation of classroom environments on board from touch walls, interactive video walls, theatre, playrooms and games rooms to on the water activities from waterslides to snorkelling and seamanship skills, or simply paddling in the surf on golden beaches.

Luxury goody bags

SYOG takes a look at luxury goods and brands to feature in your goody bag as a reminder of your party of a lifetime!

The goody bags given out to every attendee at the 2014 Academy Awards ceremony have an individual value of $80,000. If Oscars’ goody bags were a prime indicator of economic progress, it would be safe to assume that things were on the up and up, as this is twice as much as last year’s.

The funny thing about the goody bags is that they are handed out to very rich people who can already afford the stuff that’s in them several times over.


Accommodation after the party and exclusive VIP clubs and concierge services

Beloved of the rich and well-connected, private members clubs have always been a must-have for those seeking exclusivity – SYOG profiles the most exclusive private members clubs and concierge services around the globe.

Exclusivity is beginning to mean different things. It is no longer only about who’s in or who’s out, nor is it about the price paid to join. Some clubs are still aimed at the well-heeled others and invitation only are shrouded in secrecy. SYOG looks at special places for like-minded individuals with similar values, tastes and interests.

Racing & regattas

SYOG looks at the regattas which attract the most prestigious sailing yachts in the world.

Favourites with yacht owners, friends, captains and crew, SYOG explores challenges around the globe providing a stunning back drop for sailing vessels the size of airline jets and shore-side party celebrations toasting jobs well done by organisers and competing team.

With walks from the regatta villages you can find boutique city hotels, first-class restaurants and the best in international shopping, as well as famous architecture, art galleries and historical museums.

© P

hoto

by

Car

lo B

aro

ncin

i/Fo

to A

rco

bal

eno

SYOG.comSYOG.com works with both established and aspiring luxury brands from all market sectors wanting to connect with the superyacht industry including: superyacht and marine suppliers, automotive, aviation, technology, entertainment, fashion, finance, jewellery, property, luxury goods and travel.

SYOG works with luxury brand owners that want to connect with;

• Superyacht owners and UHNWIs (ultra-high net worth individuals) as well as Captains and crew

• Superyacht and Interior designers, naval architects, engineers and specifiers

• Charter companies and charter guests• Shipyards and management companies• Brokers, project managers and owner representatives• SYOG.com provides owners, their

representatives, captains and project managers with the latest industry ideas and knowledge

• Readers turn to the SYOG.com business partner to find companies to provide solutions in their project

We think that the objective of luxury business is the same for any business: having a good ROI.

While luxury means exclusiveness and uniqueness, internet is a medium for everyone.

SYOG.com understands that if you want to have a luxury business online, how will you get as many leads or sales from your targeted audiences, while maintaing the elite image of your brand?

Emphasise the uniqueness of your brand with SYOG.com

SYOG.com can help you emphasis the uniqueness of your product targeting the superyacht industry by showcasing the quality, design and craftsmanship of your product through our business partner pages. As a luxury brand who understands the digital consumer, we can help you to emphasise your product qualities through the best imagery and content and using high quality media.

Make the story of your brand a central element using SYOG.com

How your brand elements are placed and which ones occupy the central or above the fold space, are essential factors for conversion optimisation. The purchase decision of luxury goods is unique and it's generally based on emotions. Your business partner page can concentrate on creating the ambiance and on communicating the story of your brand. First, you introduce the consumer in the universe of your brand. Only then comes the call to action through your email, address and contact details.

Create brand loyalty and personalise your communication with SYOG.com

People who are attached to your brand want to know everything about new products. And luxury brands that we work with online have the perfect tools for creating brand aficionados. The sense of exclusiveness can be rendered through the creation of:-

• Advertorial Features• Newsletters • Editorial Sponsorship• News and Blog Sponsorship

By utilising opportunities in the SYOG luxury book or by using SYOG.com or both – talk to us about our marketing services to help you reach key decision makers in the superyacht industry.


SYOG Marketing Services - An integrated approachPR - Promote your company and reach Superyacht decision makers

Our team includes a range of expert PR professionals and bloggers to ensure that we find the best news angles to grab headlines for your business.

Compelling content should form a key role in any marketing strategy and we can help you deliver on this.

We have a comprehensive media database of journalists and editors, freelancers, bloggers, media influencers, online and print publications and news desks and associations for you to take advantage of. This will provide numerous opportunities to:-

• Grow your business• Potentialise your opportunities to see and

to hear brand reach • Generate more leads • Reach out to other superyacht

industry leaders

Web marketing and social media to build your brand – We will help you to engage with the superyacht community

• Do your Tweets seem more like quacks?• Can’t face your Facebook page?• Are you locked out rather than LinkedIn?

Through a combination of partnership working to help improve your company’s engagement:-

• When it comes to internet marketing and social media outreach we have the expertise to put your business in the spotlight. We are active on LinkedIn, Google+, Twitter, Facebook, YouTube, Pinterest and Instagram and know what works and what doesn’t

• One interesting post can go viral – give your audience a platform to talk about your business and help manage the conversation

E-News Blast - Promote your company and reach Superyacht decision makers

E-marketing is the most cost effective advertising medium in existence. It is incredibly fast and effective.

• SYOG sends monthly e-newsletters to reach out to a combined audience of marine businesses and services, captains and crews

• Take advantage of our value e-news pricing

Targeted Event Sponsor Opportunities

• Talk to us about opportunities for partnership and co-sponsorship at a range of international boat shows and events around the world

An integrated PR, web marketing, event and social media approach

Branching out into international marketing can be a daunting task for many businesses, but developing revenues by going global and finding new emerging markets can be incredibly profitable.

The potential for you to receive a multiplied and significant return on investment (ROI) is huge!

Here’s how we can help you grow your business and connect with senior professionals and decision makers in the yacht industry.

As a media group, we know how important it is to have different routes to market to grow your channels. Through a combination of partnership working to help improve your company’s bottom line or your individual needs, choose one of our award winning routes to market from;

• Media positioning• PR creation• Social media campaigns • Website creation • E-news blasts• Event partnership & targeted

sponsorship opportunities

SYOG.com - Rate card

Business Partners £3,000 $5,100Business Partner + 1 additional category £3,800 $6,460Business Partner + 2 additional categories £4,600 $7,820Additional Locations (only 1) £3,500 $5,950Business Partners with additional location and additional category £4,300 $7,310Premier Business Partners £4,500 $7,650Premier Business Partners and additional Business Partner category £5,300 $9,010Premier Business Partner within additional category as Premier Partner £9,000 $15,300Sector Sponsorship £3600 for both spots

or £2000 for one$6,120 for both spots

or $3,400 for oneEvent Sponsorship £2500 for both spots


or $2,550 for oneNews/Blog Sponsorship £2500 for both


or $2,550 for oneAdvertorial Feature £2,500 $4,250

Gold Package*

SYOG luxury book and SYOG.com packageThis includes:• Premium Partner Business• Sector Sponsorship x 2 ads• Advertorial Feature• Four Page Advertorial and Partner directory listing in print

£16,15015% discount £2,422.50

YOU PAY: £13,727.50

$27,45515% discount $4,118

YOU PAY: $23,337

£ $

*On the Gold Package only, you can pay in 12 monthly installments of £1,143.96/ $1,944 per month

NOTE: All advertising includes some social media coverage and news publication on the site

16 | SYOG Media Kit 2015-2016

SEO and web design – Convert users into customers

Our team has a vast knowledge of SEO techniques and web design.

• Do your landing pages have relevant calls to action? Are your visitors converting to paying customers?

• Is your website user friendly and easy to navigate? No?

We can help. Our web design service includes website creation, re-launches, upgrades and redesign.

Buying options

Take advantage of our Marketing Services 12-Month Package to grow your business and promote your brand to the superyacht industry. It includes:

• 6 press releases (we will write and distribute these for you)

• Inclusion in 2 of our e-news blasts

• Social media set up for: Twitter, Facebook, Google+, LinkedIn and YouTube OR a review of your accounts, with recommendations on how to improve your set up and content

• A guide on how to get the most out of your social media channels

This package costs £3,400/$5,780. There are only a limited number of packages available throughout the year, so please enquire quickly if you would like to take advantage of this offer.

£ $

Press releases *

£600 per category

Plus £100 for additional categories

$1020 per category

Plus $170 for additional categories

Social media audit and content plan * £2,000 $3,400

Social media set up for Twitter, Facebook, Google+, LinkedIn and YouTube * £500 $850

Website creation, redesign or upgrade (We will need to understand more about your requirements to quote a price)

Enquire for pricing

Email marketing £500 $850

Event Sponsor Opportunities Contact us for a quote

For other marketing services, prices are as follows:

* Limited number available

“The press release looks great, thanks! I am very grateful; I knew we

would make a good team!”

Suzanna Chambers, PR & communications director at

Top Marques Monaco Supercar Show

Contact us

SYOG515-517 Stockwood RoadBristol BS4 5LRUK

Email [email protected] [email protected] www.syog.com

UK +44 (0)11 73 16 05 60Spain +34 963 14 04 64France +33 (0)4 89 73 32 82Italy +39 06 62 29 17 16USA +1 954 63 63 46 2

UK Fax +44 (0)11 79 71 28 63

Media Kit 2015-2016 The Party Edition - Yachting …ypfiles/SYOG_Media_Kit...Double Page Spread...

Documents

Transcript of Media Kit 2015-2016 The Party Edition - Yachting …ypfiles/SYOG_Media_Kit...Double Page Spread...