Media Kit 2014

» 2014 MEDIA KIT

125 Park St., Suite 155 Traverse City, MI 49684 231.941.8174 [email protected] mynorth.com

» 2014 MEDIA KIT

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Celebrating Northern Michigan Is Our Business

JUNE 2013 $4.50

Win a Leland Lodge Family Dream Weekend

BestRed Hot

OF NORTHERN MICHIGAN

You Voted, 100 Categories! Best Beach, Best Happy Hour, Best Island & More!

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Visit Mackinac’s Glorious LilacsStalking Tiny-Stream TroutRememberMabel’sRestaurant?PestilenceCrusher, Orchard Visionary: Meet Nikki Rothwell

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For the way you live Up NorthFor the way you live Up North

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Style:Water Colors

Waterfront Living

A SUPPLEMENT TOA SUPPLEMENT TO

Artist’sHome inHarborSprings

Zenon OldMission

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IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTHVacation!

2013Traverse City

Acme • Fife Lake • InterlochenKingsley • Williamsburg

Win a Family Vacation at

Tamarack LodgeSee page 1

Win Porterhouse Productions Platinum PassesSee page 1

A Supplement to

Print Print Print

VideoE-newsletterTickets WebShop

Print

Website Design & Development

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Our view of Northern Michigan reaches 1.5 million people. But not just anyone. Our audience is looking for Northern Michigan—its places, people and businesses. And for more than 30 years, we’ve been connecting our audience to everything good about Northern Michigan, online, in video and of course, on the pages of stunning magazines and books.

• Loyal readers in Northern Michigan and throughout the country pay to receive our 13 publications, including Traverse, Northern Michigan’s Magazine

• MyNorth.com averages 66,000 visits monthly, with summer months exceeding 91,000. Visitors come from every state and more than 195 countries.

• Our fi ve monthly e-newsletters have 50-69,000+ subscribers. MyNorth Arts Alerts updates go out to 21,000+ subscribers. Our Kids Up North e-newsletter has a targeted audience of 2,000+. And our FYI email blasts reach all of our 65,000+ sub-scribers.

• Hundreds of high defi nition videos are delivered online and through smart phones, bringing Northern Michigan in action to people’s fi ngertips.

• Website design and development deliver the best of our communication expertise to Northern Michigan businesses so they can reach potential clients effectively.

• New! MyNorthTickets.com delivers our audience right to the events they look for, selling tickets in a click with an average of 9,000+ monthly visits with summer months exceeding 13,000.

• New! ShopMyNorth.com puts Northern Michigan’s exquisite shopping experience in front of our audience year-round, nation-wide, providing Northern Michigan’s retailers and manufacturers with a connection to more than 38,000 customers annually.

After 30 years, we know how to promote Northern Michigan’s beauty, entrepreneurial spirit and lifestyle. And we translate that ex-perience of being Up North to more media than any other company. No one gets Northern Michigan like we do. And no one is more devoted to seeing Northern Michigan thrive than our team of account executives. So, call them today and let them put the MyNorth Media experience to work for your business.

Celebrating Northern Michigan is our business.

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Traverse, Northern Michigan’s MagazineNorthern Home & CottageMyNorth Vacation Guide

SPECIAL PUBLICATIONS

ONLINE ADVERTISING

MYNORTH.COM

MYNORTH TICKETS

SHOP MYNORTH

E-NEWSLETTERS

CUSTOM COMMUNICATIONS SERVICES• Website Design & Development• High Defi nition Video Production• Custom Publishing• Custom E-newsletter Design and Management

What’s Inside

From MyNorthMedia, publisher of

2013-2014

CharitableEvents

Calendar

50+ CausesWorth Your

Support

Bright Futures for People & Places in Northern Michigan

Make a Difference!

12 Inspiring Stories!

Guide to Opportunities for Charitable Giving in Northern Michigan

Nonprofit Achievements

AUGUST 2013 $4.50

Win a Mackinac Island Chippewa Hotel VacationWin a Mackinac Island Chippewa Hotel Vacationwww.MyNorth.com/CH

Wines: Fresh, Crisp WhitesDining: Delicious New RestaurantsOutdoors: 3 Paddle Trips from Jerry Dennis

Simple, fresh, seasonal ideas by Chef Abra Berens of Bare Knuckle Farms.SummerSummerSavor

MoreGreatStuff

Inside:2013

Filmgoer &Your Guideto the 2013

NorthernHome &Cottage

Tour!

Love a Starry Night at DarkSky Park

Ultimate Boat Day: Toys, Dogs Recipes, & More

Essay: Doug Stanton Goesfor a Swim

FLAGSHIP MAGAZINES

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MyNorth Vacation Guide

Flagship Magazines

Mario BataliJoins Foodies

Up Northto Share 41Tasty Picks!

MARCH 2013 $4.50

2013 Red Hot Best at MyNorth.com: Vote by March 15!

Mario BataliJoins Foodies

Up Northto Share 41Tasty Picks!to Share 41Tasty Picks!

Best Eats

DINING: In Search of Spicy // TRAVEL: Mix It Up inMixed-Up March // WINE: Sample Off-Dry Whites

Best EatsBest EatsBest Eats

Mario loves PulledPork Sliders at The

Garage in Northport.

GO, BAABAAZUZU!The Wool Shrank.

Her Business Grew. AFashion Success Story.

GET INSPIRED The Extreme Global

Adventures of Petoskey’s Kerri Finlayson

WHY GLENNOONANProtected 506

Acres of Leelanau

AU

G/S

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NorthernStyle:Artful Rooms

Home Tour


Waterfront Architect Lou DesRosiersInvites Us In

Inside ArchitectBob Holdeman’sFirst Home

Home Tour2013 Northern Home & Cottage

Northern

Artful Rooms

Home TourHome TourTwoPeninsulas,SixHomes!

Two

Homes!

IDEAS FOR YOUR ULTIMATE UP NORTH VACATION

Vacation!Vacation!From Traverse, Northern Michigan’s Magazine

MyNorthTickets.com is your connection to winery tours, boat rides, concerts, theater, festivals and more!

New!

Traverse City • LeelanauBenzie, Manistee &

West Shore • Petoskey,Harbor Springs, Bay Harbor,

Mackinac Island & Boyne Country • Charlevoix

& Chain of Lakes

Traverse, Northern Michigan’s Magazine Northern Home & Cottage

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WIN A SKI TRIP FOR FOUR TO MT. BOHEMIA

JANUARY 2013 $4.50

Snow. Fun. Now!Tips, ideas, resort deals for your best-ever season on the slopes

Plus:Dining: FIND 12 FABULOUS HOT SANDWICHESChampagne: ADVICE ON BUBBLY FOR NEW YEAR’S (AND BEYOND)Weekends: DEALS FOR “LEARN A NEW SNOWSPORT MONTH”Essay BY ANNE-MARIE OOMEN

MyNorth.com/Bohemia

LOST ART OFLETTERPRESSMeet world-renownedbook artist ChadPastotnik

5CAFES TOLOVE INJANUARY

ENTER THELAND OF

OFF-ROADCRAZIES

Twisted TrailsDog Party

NORTHERN MICHIGAN’S MAGAZINE

JANUARY 2013 $4.50

ADVICE ON BUBBLY FOR NEW YEAR’S (AND BEYOND)

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For more than 30 years, Traverse, Northern Michigan’s Magazine has celebrated and protected Northern Michigan’s natural resources, small communities, travel opportunities, entrepreneurial spirit and quality of life with award-win-ning writing and photography.

Traverse, Northern Michigan’s Magazine is the only monthly, paid circulation magazine focused exclusively on Northern Michigan, with loyal, passionate subscribers and newsstand buyers throughout the Midwest.

Traverse, Northern Michigan’s Magazine Mission

OCTOBER 2013 $4.50

DINING: 6 Color Tour Eat StopsMICROBREWS: Sip Our Autumn Suds SamplerTRAVEL: Drive Offi cial (state approved!) Color Tours Up North

2013UltimateUp NorthKitchenTour

{ Win a Crystal Mountain Family Vacation! } MyNorth.com/CM

River ofRiver ofRiver ofColorColorESCAPE TO THE STUNNING

MANISTEE RIVER VALLEY

PIGSTOCKThe Foodie EventRocking thePork World

VISIT CHRISTMAS COVE FARMWhere 200 Heirloom Apple Varieties Grow

SKI BUZZSee What’s Hot and What’s Cool on the Slopes This Season

2013-2014MYNORTHGUIDE TOGIVING

VISIT CHRISTMAS COVE FARMWhere 200 Heirloom Apple Varieties Grow

SKI BUZZSee What’s Hot and What’s Cool on the Slopes This Season

2013-2014MYNORTHGUIDE TOGIVING

CRMA

BRONZE CRMA

SILVERCRMA

Magazine of the YearInternational City & Regional Magazine Association

General Excellence Gold, Silver, BronzeCity & Regional Magazine Association

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MONTHLY FEATURE ARTICLES:Traverse, Northern Michigan’s Magazine features award-winning writing and photography in its four to ten page feature stories. Every month, readers explore the region’s spectacular beauty, food and wine, people, outstanding recreational opportunities, lifestyle and more.

ANNUAL FEATURE ARTICLES:• Ski Travel Guide (January)• Best Eats (March)• Real Estate (April)• Best of Northern Michigan (June)• Fall Travel (September)• Color Tour (October) and more!

Be sure to take a look atthe 2014 Editorial Calendarto see the complete line-up.

Traverse, Northern Michigan’s Magazine Editorial

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MONTHLY SERVICESIt isn’t enough for Traverse, Northern Michigan’s Magazine to just inspire readers to celebrate this region’s beauty, recreation, small shops, great food, etc. We strive to make it easy for them to get up and out into Northern Michigan.

That’s why the service sections of Traverse, Northern Michigan’s Magazine are so important, and why these sections are referred to again and again each month.

• Calendar• Dining Guide• Recipes• Wine• Outdoors

Plus! Service and resource boxes in most every feature article.

JULY 2013 $4.50

Win a White Birch Lodge Family Vacation!

9 Gorgeous and Irresistible Great Lakes Escapes

MyNorth.com/WB

Simply Summer

Immerse in Traverse City’s Sizzling Food SceneIndulge in That Blissfest Beat

Meet Dan Matthies, Wine Country EntrepreneurDiscover the Tale of Long-Lost Dune Car No. 9

NORTHERN MICHIGAN REAL ESTATEWINES: Award-Winning BottlesDINING: Summery SuggestionsESSAY: Fleda Brown’s Raccoon Problems

Traverse, Northern Michigan’s Magazine Editorial

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Traverse, Northern Michigan’s Magazine Editorial Calendar

CONNECTING CAREGIVERS, SENIORS AND RESOURCES

JanuarySNOWMOBILE NATIONIntrepid snowmobiler, Kandace Chapple heads out to the National Forrest between Cadillac and Manistee to hang with her sledder posse and share the life.

INSIDE NEW BREW SPOTSWe head into a fl ight of new microbrew pubs to take the pulse of our burgeoning brew-pub scene.

ARTIST: MARIANNE VICKOne of Northern Michigan’s most distinct visual voices, self-taught artist Marianne Vick shares her story and paintings.

FAMILY SKIINGIt’s all about family time on the slopes. Strategies for getting kids started, keeping ‘em warm, fed and just plain having fun.

WEDDING IDEAS FROM MYNORTH WEDDINGA special section, inspired by our 6th issue of MyNorth Wedding, shares great ideas for those joining in marriage or celebrating one.

AD MATERIALS DUE: MID NOVEMBER

FebruaryMARIANNE VICKAmazing self-taught artist who began her career painting beach rocks…and still paints beach rocks decades later.

GORGEOUS WINTER TRAVEL SPOTS Full-on winter gorgeous with excellent travel info to get readers to the most beautiful winter places.

WINTER TAILGATINGFiring up the grill with Rob Crandall, proprietor of Elk Rapids Wine Shop and trail chef, with tips for a fab winter picnic.

OUTFITTER LOPPETWe take you along with a select group of cross-country skiers on a once-a-year trek from Harbor Springs to Cross Village, along 16 miles of public and private landscapes.

AD MATERIALS DUE: MID DECEMBER

MarchARTIST: TOM MORANDay-time CEO of Northern Michigan’s most successful heavy manufacturing businesses sculpts big metal things in his off hours.

BEST EATSFour devotees of restaurant eats share their favorite menu picks.

AMERICAN MADE: LOU METTLERLou Mettler believes in American quality, bringing his family home to Charlevoix to invest in it after fashion industry success with Ralph Lauren and co-founding Tommy Bahama.

SPORTING THE SKYDIVING LIFEHarbor Springs resident sets the record for number of skydives in a day, then built a national business around the sport.

AD MATERIALS DUE: MID JANUARY

AprilREAL ESTATE 2014What’s lighting the fi res of buyers and sellers in the Northern Michigan real estate market? We fi nd the source of the heat.

TROUT STAMP ARTISTWe celebrate a lovely little bit of Northern Michigan outdoors heritage, the art of the trout stamp, meeting the artist and DNR employee who created the original 20 stamps.

GOAT FARM GOES FRENCHNear Northport, owners of a new goat farm intend to put it on the national culinary map for gourmet French-style cheeses.

HARBOR SPRINGSBIZ INCUBATORA confi dent 20-something dreamed of a business incubator in Harbor Springs. Then he made it happen.

AD MATERIALS DUE:MID FEBRUARY

MayCHAMPION SAILBOATHELPS KIDSTake challenged kids out on a big sailboat in Traverse Bay, teach them skills, build their confi dence, expand their world. Heartwarming.

ENDURANCE EVOLUTIONCan you make a business out of events that make people work really hard and sweat? Joel Gaff says, “Yes,” when they are in a beautiful place and his successful races prove it.

ARTIST: ROLAND ROYCROFTWe explore the life of nationally renowned watercolor painter Roland Roycroft, who after a successful career in illustration and art direction for national publications such as Saturday Evening Post, Life and Look, returned to Benzie County to continue to paint and teach others his craft.

LEGENDARY ROWE INN MORELSThe annual morel harvest in Boyne Country means legendary dinners at the Rowe Inn. We share the tale and the recipes!

AD MATERIALS DUE: MID MARCH

JuneBAY BREEZE ISLAND HOPPINGA fl otilla of six sailing yachts, some captained by novices, some by seasoned sailors, heads off on a weeklong tour on the Great Lakes.

SECOND GENERATION OF WINEWe share the fresh vision of Sean O’Keefe, the second generation of O’Keefe winemakers at the helm of Chateau Grand Traverse.

RED HOT BESTNew categories, new winners, all from the most respected, biggest Northern Michigan “Best of” readers survey.

SHIPWRECK PRESERVEAlpena is home to the only freshwater shipwreck preserve in the United States. We take you under the waves and share the backstory.

AD MATERIALS DUE: MID APRIL

mynorth.com/meetingsMeetings CareersTraverse City Region

Vacation!

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Traverse, Northern Michigan’s Magazine Editorial Calendar

GivingGuide Guide

ivingGuide

ivingtoto

ivingto

ivingArts & Entertainment Preview Guide

Estate & Financial Planning MEDICAL

GUIDE

JulySPECTACULAR SUMMER JOURNEYSAs no one else can, we show you the best places to see Up North.

BAROQUE ON BEAVERNationally renowned classical musicians travel miles across Lake Michigan to play at one of the best and most unlikely week-long music festivals in America—and it’s mostly free.

MARIO BATALI, FARMS & FOODWe tour farms with Mario Batali to learn why he now heads Leelanau Conser-vancy’s farmland preservation program. (With recipes, of course.)

SAVING WALLOON’S FLEETOnce an icon of Walloon Lake, the 17-square-meter sailboat was in danger of disappearing. Now Philo Lange is resurrecting the fl eet.

WRITERS ON WATERWe invite fi ve women essayists to share thoughts on the water in Northern Michi-gan. Fleda Brown, Anne-Marie Oomen, Kate Bassett, Bronwyn Jones, Jaime Delp.

AD MATERIALS DUE: MID MAY

AugustULTIMATE COASTAL PORK PICNICPigs Eating Ribs chef, Adam Kline shares recipes and tips for a fab August grill-out.

JIM HARRISONJerry Dennison talks with Jim Harrison who rose to fame as one of America’s most respected poets, novelists and columnists, all from a small Leelanau County Farm.

LONG WEEKEND ON S. MANITOUWe show you how to fi nd your island bliss on South Manitou. A story of beaches, solitude, cool history and towering dunes.

PROFILE OF INLAND SEAS’ TOM KELLYTom Kelly, the founder of Inland Seas School-ship, refl ects on the remarkable Great Lakes education organization that celebrates 25 years this summer.

THE VOGUE: MOORE IN MANISTEE?Michael Moore puts his infl uence behind renovating another classic movie house in a Northern Michigan port town. We check on promise.

AD MATERIALS DUE: MID JUNE

SeptemberSUPERHERO HONEY CRISPSHow the honey crisp apple rose to instant popularity and became an important pillar of northern orchards at a critical time.

LEGS INN PROFILEA Polish immigrant opened a small restaurant on an obscure stretch of M-119 decades ago, now it’s a Northern Michigan legend and still Polish through and through. Plus weekend on M-119 tips.

INTERLOCHEN’S SINGER/ SONGWRITER PROGRAMWe keep pace with a hopeful young star-to-be to see her music develop in the new and wildly popular singer/ songwriter program at Interlochen.

GAYLORD GATHERINGOn a quiet lake just outside Gaylord, a resort designed for big groups, like families, offers an ideal place for a gathering. Our story includes all the nearby fun.

AD MATERIALS DUE: MID JULY

OctoberCOLOR TOUR: OLD MISSION PENINSULACelebrating one of the Mid-west’s iconic bits of land at the height of fall color. Tips: roads, restaurants, stops!

KING OF PUMPKIN CARVING, FRANKFORTHe’s devoted. He’s talented. He’s amazing. The best pumpkin carver you’ve ever seen.

SKI BUZZOur love note to the coming sea-son of snow. Gear, resort upgrades, season pass deals, more!

NORTHPORT VILLAGE STORYThe tiny town at the tip of Leelanau is busting out. Here’s why.

AD MATERIALS DUE: MID AUGUST

NovemberPEACE RANCHA therapy ranch that offers heartwarming stories of horses and hope, for both humans and horses. Wonderful story at Thanksgiving BILLY STRINGS & DON JULINBilly’s smokin’ speed on the guitar, Don’s decades of nuance and tech-nique on the mandolin: meet the hottest duo lately on the folk scene.

DUERKSEN TURKEY FARMCommitted to rich pasture and organics all the way, Duerksen raises the turkey you want. Great local foods tale with recipes and tips from the matriarch.

AD MATERIALS DUE: MID SEPTEMBER

DecemberSKIING: SHAGGY'S BACKCOUNTRY SKI DAYA backcountry skier connects with a custom ski builder in Boyne City and ends up with an iconic day on the hills.

HOLIDAY COOKIES/SARI FROM CRAZY WOMAN COOKIESSweet and pretty cookies for your holidays up north.

WELLINGTON FARM PARKA Depression Era play set on an authentic farm near Grayling. Touching holiday story about a man with a dream.

ROBERT DE JONGE PHOTOSThe unforgettable photography of Robert de Jonge of Petoskey (He had a one-man exhibit at Crooked Tree in 2013, quite an honor.)

AD MATERIALS DUE: MID OCTOBER

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Traverse, Northern Michigan’s Magazine Circulation

42%

23%35%

TRAVERSE CITY

MANISTEE

BENTON HARBOR

JACKSON

DETROIT

LANSING

GRAND RAPIDS

Average Monthly Circulation 24,000

Print and Digital Editions18,000 print subscribers6,000 distributed on newsstands throughout Michigan

Digital edition available at Zinio.com, the world’s largest digital newsstand. Readers access the magazine on their tablets, smart phones and computers.

As the map indicates, our Michigan subscribers break out as follows:

42% in Northern Michigan23% in Western Michigan 35% in Eastern Michigan

Source: February 2013 Circulation fi le, Traverse, NorthernMichigan’s Magazine

20% of subscribers are located outside of Michigan

• Ohio• Illinois• Indiana• Florida• California

• Texas• Colorado• Arizona• Missouri• Virginia

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Traverse, Northern Michigan's Magazine readers are active, affl uent, educated, loyal to our products and passionate about Northern Michigan.

Traverse, Northern Michigan’s Magazine Reader Profi le

Subscribers by age group:

35-54: 29%

55-64: 40%

65-74: 18%

Subcribers annual income:

$99,999 and under: 33%

$100,000 to $199,000: 39%

$200,000 to $299,000: 9%

$300,000 to $499,000: 8%

$500,000+: 10%

Average annual household income: $225,000+Average estimated value of primary home: $519,000+Second home value: $539,000+

92% have attended college or hold a college or post-graduate degree.

Traverse Magazine Subscriber Profi le

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FACT: Traverse, Northern Michigan's Magazine subscribers are far more likely to use magazines as a source for ideas on recreation, travel, shopping and home improvement.

After reading Traverse, Northern Michigan's Magazine, 85% of subscribers have visited a store or bought a product or service because they saw it in Traverse, Northern Michigan's Magazine.

Traverse Magazine Triggers Purchasing

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January: Ad materials due mid November

February: Ad materials due mid December

March: Ad materials due mid January

April: Ad materials due mid February

May: Ad materials due mid March

June: Ad materials due mid April

July: Ad materials due mid May

August: Ad materials due mid June

September: Ad materials due mid July

October: Ad materials due mid August

November: Ad materials due mid September

December: Ad materials due mid October

Closing Dates

MAY 2013 $4.50

WIN A SUMMER FAMILY VACATION TO MOUNT BOHEMIA!MyNorth.com/Bohemia

WINE: New ReleasesDINING: Morning Hike and BreakfastTRAVEL: Head North at Blossom Time

Morels!CELEBRATING

Up North

JobCreators

with Heroes

GoFishingMilan Baic:

Master

Athlete

Morels!Morels!Recipesfor Spring’s PremierDelicacy

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Traverse Magazine Advertising Rates

Traverse, Northern Michigan’s Magazine (monthly)

FOUR COLOR 12X 9X 6X 3X 1XSPREAD $3,980 $4,200 $4,600 $4,830 $5,550FULL PAGE 2,150 2,270 2,485 2,620 3,000M PAGE 1,540 1,575 1,650 1,820 2,200K PAGE 1,340 1,380 1,455 1,560 1,955L PAGE 995 1,050 1,090 1,155 1,445N PAGE 690 720 730 775 965T PAGE 515 535 555 590 740

• 15% charge for guaranteed position• All rates are net

COVERS (Four color only)BACK COVER $2,705 $2,980 $3,380 $3,675INSIDE FRONT $2,600 $2,870 $3,195 $3,460INSIDE BACK $2,600 $2,870 $3,195 $3,460

Featured Dining Listing in Traverse MagazinePhotoBold headline with address, phone & websiteLarge type30 words of copy3 consecutive issues

$260 per month for 3 months

$230 per month for 12 months

Special Products4-page Piece Tipped In: No printing included 5,000 issues $311 plus full page ad 10,000 issues $439 plus full page ad17,000 issues $620 plus full page ad

QR Codes $25 per code

SEPTEMBER 2013 $4.50

Fall Adventures!

ARTS & ENTERTAINMENT:A Fall Preview

DINING: Restaurants inWine Country

TRAVEL: 3 More ArtfulWeekends Away

(4 EASY GETAWAYS TO CAP OFF A GREAT SUMMER)

2013Estate &FinancialPlanner

An Art-Filled WEEKENDin Petoskey/Harbor Springs

Uncork a WINEEscape Up North

Basecamp: WATERVALEDiscover Benzie’s Outdoors

Paddle to a ThunderingU.P. WATERFALL

Win a Tamarack Lodge Family Vacation with a Fun Pack!Win a Tamarack Lodge Family Vacation with a Fun Pack!MyNorth.com/Tam

Traverse, Northern Michigan’s Magazine | feb’11 57

Dining

BLD: Breakfast, Lunch and Dinner BAR: Alcohol served $: Entrées under $10 $$: $10–20 $$$: Above $20 Water view

Restaurant Guide

The Bistro Local favorite for saucer-sized homemade pancakes, home-cooked comfort food and soups like carrot bisque and chicken ’n’ dumpling. BL • $ 423 MichigAn St., PEtoSkEy, 347-5583

Chandler’s Brick-walled and -floored dining inside or on the patio offers two ways to savor this art-filled eatery’s upscale menu. LD • BAR • $-$$$ 215 1⁄2 hoWARD St., PEtoSkEy, BELoW

SyMonS gEnERAL StoRE, 347-2981

City Park Grill hemingway drank at the massive mahogany bar in this casual spot. Pastas, regional specialties and live entertainment Wed.–Sat. are the draws at this popular haunt. LD • BAR • $$ 432 E. LAkE, PEtoSkEy, 347-0101

Jesperson’s the city’s oldest continually operating restau-rant offers homestyle soups, sandwiches and homemade pies. L $ 312 hoWARD, PEtoSkEy, 347-3601

Jose’s Authentic taqueria with made-to-order Mex. LD • $ 309

PEtoSkEy St., PEtoSkEy, 231-348-3299

Julienne Tomatoes Fresh sandwiches, comfort food, and homemade pastries like lemon raspberry bars, banana cara-mel flan. BL • $ 421 hoWARD St., PEtoSkEy, 439-9250

La Señorita Mexican cantina with fajitas, jumbo margaritas. LD • BAR • $ 1285 n. U.S. 31, PEtoSkEy, 247-7750

Mim’s Mediterranean Grill A sunny hangout with homemade falafel, kebabs, spinach pie, saganaki and other greek delights. LD • $-$$ 1823 U.S. 31 noRth, PEtoSkEy, 348-9994

Mitchell Street Pub and Café classic pub with fresh peanuts, fantastic nachos, Maurice salad, patty melts. LD • BAR • $-$$ 426 E. MitchELL St., PEtoSkEy, 231-347-1801

Odawa Casino Resort Sage—Sumptuous fine dining with curried grilled lamb loin, salmon saltimbocca, seared scal-lops and an extensive wine list. D, SUN. BRUNCH • BAR • $$-$$$$ Waas-no-dé Buffet—generous spread including “live-action food stations,” a rotisserie and a wood-burning pizza oven, beer and wine. BLD • $-$$ 1760 LEARS RD.,

PEtoSkEy, 877-442-6464

new Palette Bistro Mediterranean-inspired upscale bistro. D • BAR • $$-$$$ 321 BAy St., PEtoSkEy, 348-3321

Side Door Saloon Excellent sandwiches, quesadillas, steak, whitefish and pastas. LD • BAR • $ 1200 n. U.S. 31, PEtoSkEy, 347-9291

Stafford’s Bay View Inn gracious 1886 inn with big veranda, glorious gardens and bay view, American fare. Sun. brunch. BLD $$-$$$ 2011 WooDLAnD, PEtoSkEy, 347-2771

Stafford’s Perry Hotel circa-1899 hotel with wrap-around front porch and killer views of Little traverse Bay. LD • BAR • $$–$$$ coRnER oF BAy & LEWiS, PEtoSkEy, 347-4000

Terrace Inn Planked whitefish and housemade desserts in a Victorian setting. D • BAR $$ 1549 gLEnDALE, PEtoSkEy, 347-2410

Thai Orchid Cuisine outstandingly fresh and authentic noo-dles, curries and composed salads. LD $-$$ 433 E. MitchELL

St., 231-487-9900

Tokyo Japanese Restaurant Spare, unassuming spot offers authentic sushi, california rolls and Japanese noodle and rice dishes. LD • $-$$ 307 PEtoSkEy St., PEtoSkEy, 439-3268

Villa Ristorante Italiano chianti bottles hang from stucco walls and authentic handmade pasta, osso bucco and hand-rolled cannoli star. D • BAR • $$-$$$ 887 SPRing St., PEtoSkEy, 347-1440

Whitecaps Fresh seafood, a summer raw bar, wood-fired pizzas, theater-style kitchen and an amazing bay view. LD • BAR $$-$$$ 215 E. LAkE St., PEtoSkEy, 348-7092

BellaireLulu’s Swank, spare bistro highlights chef Michael

Peterson’s artful cuisine. LD • BAR $-$$ 213 n. BRiDgE

St., BELLAiRE, 533-5252

Moka A fireplace in, a rustic-modern patio out, plus italian coffees, irresistible sandwiches and baked cre-ations that dance with chef cathy Peterson’s mood. BL • $ 102 SoUth BRiDgE LAnE, BELLAiRE, 231-533-6262.

Shanty Creek Resort Lakeview Restaurant—Executive chef Andrew Reh balances regional ingredients and fine dining with panoramic views of postcard sunsets over Lake Bellaire.

Bay HarborArthur’s 27 Steak house in a casual environment. BLD •

$$ 27 BAy hARBoR goLF cLUB, BAy hARBoR, 439-4085

Cava A sleek modern lounge with huge view and small plates like wood-fired pizza with housemade chorizo, home-made meatballs, caterpillar sushi rolls. Dinner is seared diver scallops with sweet corn risotto or barbecue braised short ribs. LD • BAR • $-$$ 795 FRont St., BAy hARBoR, 439-2282

Galley Gourmet Sparkling Balducci’s-style deli and market offers portable meals, wine, fresh baked goods, gift baskets and a counter from which to inhale it all. BL • $-$$ 4181 MAin

St., BAy hARBoR, 439-2665

Knot, Just a Bar contemporary sports and oyster bar perched on the Bay harbor marina. LD • BAR • $-$$ 840 FRont


Original Pancake House Flapjacks and breakfast. BL • $ MAin


The Inn at Bay Harbor Sagamore’s Dining Room—nouveau Victorian inn with glorious Lake Michigan views and sophisticated gourmet fare. Wine Spectator’s Award of Excellence. Live music on weekends. South American grille and Wine Bar—Enjoy casual fare, a game of chess or a cock-tail in this intimate leather-and-mahogany lounge. Live music on weekends. BLD • BAR • $$-$$$ thE inn At BAy hARBoR, 3600

ViLLAgE hARBoR DR., BAy hARBoR, 439-4000

Harbor SpringsBoyne Highlands Main Dining Room— casual American with

Scottish influences. Focus on fresh, seasonal, local ingredients. Slopeside Lounge— casual pub food featuring local craft beers and live entertainment. Sushi night every Wednesday. BLD • BAR • $–$$ 600 highLAnDS DR., hARBoR SPRingS, 526-3000

The Coop Café Fresh-from-the-farm gyros and sandwiches with homegrown veggies, pickles and preserves. Dine in the market barn at the picturesque Pond hill Farm. L $ 5699 S. LAkE

ShoRE DR., hARBoR SPRingS, 526-3276

Mary Ellen’s Place old fashioned soda fountain and newsstand. omelets, homemade soup, stuffed hash browns, phosphates and malts. BL • $ 145 E. MAin St., hARBoR SPRingS, 526-5591

New York Restaurant culinary institute of America–trained Matt Bugera’s eclectic restaurant in a former 1904 hotel looks like the East coast, tastes like heaven (try the shrimp Judy with spicy red thai curry or roasted pork tenderloin with sauteed rice cakes). D • BAR • $$-$$$ coRnER oF StAtE AnD BAy,

hARBoR SPRingS, 526-1904

Stafford’s Pier Regional cuisine. Pointer Room—Fresh seafood. LD • BAR • $$ Dudley’s Deck—LD • BAR • $$ chart Room—D • BAR • $$ 102 BAy St., hARBoR SPRingS, 526-6201

Teddy Griffin’s Roadhouse casual spot to grab ribs, steak or fresh fish after golf or skiing and catch the game on tV. D • BAR • $$ 50 highLAnD PikE RD., hARBoR SPRingS, 526-7805

Turkey’s Cafe and Pizzeria Special omelets, bagels, French toast, burgers, pizzas, calzones, and sandwiches—served by friendly folks in a quaint 110-year-old building. BLD $ 250 E.

MAin St., hARBoR SPRingS, 526-6041

PetoskeyAmerican Spoon Gelato Café gleaming black-and-white full-

service cafe serving scrumptious panini, soup, salad, gourmet pizzas and northern Michigan–flavored gelato. BLD $ 413 E.

LAkE, PEtoSkEy, 347-7004

BLD • BAR • SF • $$-$$$ ivan’s Mountainside grill—Pub fare and après-ski entertainment on the slopes of Schuss Mtn.—BLD • BAR • SF $-$$ 1 ShAnty cREEk RD. BELLAiRE, 800-678-4111

Short’s Brewing Co. Sip Joe Short’s fabulous brew, and dine from the deli menu in a renovated hardware store. LD • BAR • $ 121 n. BRiDgE St., BELLAiRE, 533-6622

Boyne Area220 Lake Street Burgers, walleye, broasted chicken, and

specials in the restaurant, bar and club levels upstairs. BLD • BAR • $-$$. 220 S. LAkE StREEt, BoynE city, 582-2272

Boyne Mountain Resort Everett’s Restaurant & Lounge—Elegantly prepared fish and game dishes. LD • BAR • $-$$ 549-7959. Eriksen’s—Stunning view of the slopes and a menu with Austrian and german touches. LD • BAR 549-6059. open May–Sept. 1. BLD • BAR • $$ onE BoynE MoUntAin RD., BoynE FALLS, 549-6000

Café Santé

Open air din-ing beside Lake Charlevoix featuring bistro classics.BLD • BAR • $-$$. 1 WAtER

St.. BoynE city, 231-582-8800

Red Mesa Grill colorful decor and creative Latin American cui-sine with costa Rican and Argentinean influences punctuate this lively spot. LD • BAR • $$ 117 WAtER St., BoynE city, 582-0049

Walloon Lake Inn chef David Beier’s exceptional culinary skills play out in a century-old pine-paneled lakeside lodge. Find inspirational cuisine from France, Asia and the Mediterranean. D • BAR • $$-$$$ 4178 WESt

St., WALLoon LAkE ViLLAgE, 535-2999

Water Street Café Savor simple dishes with gourmet graces (muffaletta with fresh basil, burgers with balsamic onions) under the sparking chandeliers. Don’t skip the legendary house cappuchocolate. Weekend supper club. BL • $ 113

WAtER St., 231-582-9929

Central Lake/Ellsworth/East JordanThe Blue Pelican A vintage 1924 inn home to a genteel front

porch, carolina-style pulled pork, steaks, seafood and a blend of down South and Up north hospitality. D • BAR • $$ 2535

M-88, cEntRAL LAkE, 544-2583

The Front Porch Sit elbow-to-elbow with neighbors for fellowship and affordable home-cooked food. BL • $ 9235

MAin St., ELLSWoRth, 588-2000

Jordan Inn impeccably renovated Victorian B&B with terrific eggs Benedict and crepe-style pancakes, fresh lunches and European-style dinners by reservation. Picnic baskets for takeout to nearby hiking spots. BLD • BAR • $-$$$ 288 MAin St.,

EASt JoRDAn, 231-536-9906

Murray’s Bar & Grill Sports bar with crab cakes, piero-gies, bacon-stuffed burgers and a deck overlooking Lake charlevoix. LD • BAR • $-$$ 115 MAin St., EASt JoRDAn, 536-3395

Rowe Inn in a rustic 1947 cottage, find French country specialties such as morel and leek pierogi, rainbow trout Provençal, herb and garlic-crusted rack of lamb and one of Michigan’s largest wine lists. D • BAR $$$ 6303 E. JoRDAn RD., ELLSWoRth, 588-7351

CharlevoixArgonne Supper Club All-you-can-eat shrimp have been the

hallmark of this bustling family fave for more than 75 years. D • BAR • $$ 11929 BoynE city RD., chARLEVoiX, 547-9331

Café Esperance gourmands will adore dishes like spring pea soup with mint froth, empanadas with chimichurri and sirloin with bacon gastrique, all prepared with dazzling technique in this specialty food and wine shop. LD • $-$$ 12853 U.S. 31 n.,

» 2014 MEDIA KIT

2.11..14

Traverse Magazine Ad Sizes & Digital

DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or

earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

• Artwork must be 300dpi.• All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values. • Change any Pantone colors to CMYK.

IF SUPPLYING A NATIVE FILE:• Include all linked graphics files. DO NOT rename graphics files after linking.• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts

will not be accepted.

*NOTE: If file is not set at CMYK values, the ad will run in black and white.

Files can be delivered via: • email: [email protected]• FTP Site: Call or email for address, username and password (231-941-5714, Theresa)• CD/DVD

NOTE: Files should not be compressed.

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing.

Send your files to Theresa at: [email protected]

Your ad proof will come from Claire at: [email protected]

STANDARDFull Page:Trim 8.25 x 10.875 Bleed 8.5 x 11.125Live Area 7.75 x 10.375

SADDLEFull Page:Trim 8.375 x 10.875 Bleed 8.625 x 11.125 Live Area 7.875 x 10.375

FULL PAGE 2/3 V 1/3 V

1/2 H

1/3 S 1/6 V 1/2 V

1/6 H

AD SIZES Inches width x height

1/6 Vertical 2.125 x 4.75

1/6 Horizontal 4.5 x 2.125

1/3 Square 4.5 x 4.75

1/3 Vertical 2.125 x 9.75


1/2 Vertical 4.5 x 7.25

2/3 Vertical 4.5 x 9.75

1/4 Vertical 3.375 x 4.75

1/9 Vertical* 2.125 x 3

1/12 square* 2.125 x 2.125

*only available on group pages

1/4 V

» 2014 MEDIA KIT

2.11..14

OCT/

NO

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GET MORE LIVING IDEAS AT

MYNORTH.COM. CLICK ON

LIVING/HOME & COTTAGE.


A SUPPLEMENT TO PlusNorthern Style:

MOVING INTO AUTUMN

A SUPPLEMENT TO

CHECK OUT 12 OF THE NORTH’S HOTTEST KITCHENS!

2013

ULTIMATE

UPNORTHNORTH

Kitchen Tour

Northern Style:

MOVING INTO AUTUMN

» 2014 MEDIA KIT

2.11..14

Northern Home & Cottage is the ultimate wish book for people looking to make their Northern Michigan dream come true. NH&C readers are people dedicated to the home life and home style of Northern Michigan, including residents, second home owners and potential second homeowners.

Six times a year, Northern Home & Cottage beautifully illustrates for people looking to build or renovate that Northern Michigan is fi lled with exceptionally talented architects, builders, craftsmen, designers, service providers and more.

Northern Home & Cottage stories inspired the Ultimate Up North Kitchen Tour and the Northern Home & Cottage Tour, where 500-700 attendees gleefully see the homes featured in themed issues. Readers meet the experts. Dreams become reality. Prospects become buyers.

Northern Home & Cottage Mission

AP

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PlusNorthernStyle:Carrie Blanck ofTrès Belle Interiors

Landscape

A SUPPLEMENT TO

LeelanauBungalow Redo

Old Mission Modern

Landscape(With a French Accent!)

» 2014 MEDIA KIT

2.11..14

MONTHLY FEATURE ARTICLES: Homes throughout Northern Michigan are carefully chosen based on their architecture, craftsmanship, interior styling, setting and more to create home features readers want to sink into. All the homes are shot professionally and are paired with editorial highlighting key decisions the homeowners made along the way about their new build or remodel project.

ANNUAL THEME ISSUES• Renovation (February)• Landscaping (April)• Waterfront (June)• Home Tour Issue (August)• Kitchen Tour Issue (October)• Winter Up North (December)

Northern Home & Cottage Editorial

FEB

/MA

RCH

20

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Plus:Northern Style:SALLY RIVARD INTERIORS

Three Homes,Three Styles

A SUPPLEMENT TO

KICKED BACK CABIN RENOREFINED ELEGANCE

MODERN RUSTIC FUSION

0213_NHC Cover.indd 1 1/8/13 3:10 PM


1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM1/8/13 3:10 PM

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PlusNorthern

Style:Water Colors

Waterfront Living



Zenon OldMission

TorchLakeLodge

» 2014 MEDIA KIT

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40 MyNorth.com

Northern Home & Cottage

resourcesCali Connection

Architecture And interior designJill Rowley, Glennwood Custom Builders, Petoskey, 231.439.9103, glennwood custombuilders.com

generAl contrActing, FrAming, cArpentry, tile instAllAtion Glennwood Custom Builders, Petoskey, 231.439.9103, glen-nwoodcustombuilders.com

lAndscApe design And instAllAtionBob Drost, Drost Landscape Design & Construction, Petoskey, 231.348.2624, drostlandscape.com

custom pAintingKris Gerling, Boyne City

stonework And mAsonryCarl Whitley

rooFingCraig Daniels, Norm's Roofing, Petoskey, 231.347.6978

excAvAtionGeorge Graham Excavating, Petoskey, 231.348.3643

tileIndian Summer Slate, Virginia Tile, 888.224.0544, virginiatile.com

BlAck wAlnut Flooring And millworkGlennwood Custom Builders, Petoskey, 231.439.9103, glen nwoodcustombuilders.com

lighting FixturesArroyo Lighting Co., arroyo-craftsman.comCustom by Jill Rowley through Lee Ekstrom, Oakstream Rustic Designs, Boyne City, 231.582.9017

cABinetryAdvance Cabinetry, Gaylord, 989-732-2485, advanceelectric.com Lee Ekstrom, Oakstream Rustic Designs, Boyne City, 231.582.9017

grAnite countertopsCapital Granite, Petoskey, 231.347.1542, capitalgran-itemichigan.com

AppliAncesAdvance Electric, Gaylord, 989.732.2485, advanceelec-tric.com

windowsKolbe and Kolbe, Old Mission Windows, Petoskey and Traverse City, 800.493.2951, oldmissionwindows.com

Antique FurnitureShop of All Crafters, Charlevoix, 231.547.0257

FurnitureQuiet Moose, Petoskey, 231.348.5353, quietmooseonline.com

Bartletts' Home Interiors, Charlevoix, 231.547.2884, bartlettshomeinteriors.com

plumBing FixturesWaterworks, waterworks.com; Kohler, kohler.com

custom-designed rugCustom by Jill Rowley through Line of the Spirit, Crestone, Colo., 719.256.4754, lineofthespirit.com

custom-designed entertAinment cABinetCustom by Jill Rowley through Penta Woodworking, Petoskey, 231.347.3995

Yosemite National Park is 2,500 miles away from Northern Michigan, but the majestic Anson home, inspired by the design of Yosemite’s historic Ahwahnee Hotel, makes

the western icon feel much closer. � e similarities between this summer home on north Lake Charlevoix and the paragon of National Park rustic architecture are clear: prominent stonework and natural materials, exposed rafter tails, low roo� ines and a whi� of Craftsman style. Layered with Northern lodge elements, Todd and Terri Anson’s home keeps Yosemite’s big outdoors spirit, yet � ts naturally into Charlevoix’s resorter vibe.

Cali ConnectionA new build on Lake Charlevoix takes careful design cues from a

historic California lodge. TEXT BY DIANE KOLAK PHOTOGRAPHS BY TODD ZAWISTOWSKI

OPENING PAGE: Caption for the opening spread would be good here. This

page needs a caption for the photos. Caption for the opening spread would be

good here. This page needs a caption for the photos. Caption for the opening

spread would be good here. This page needs a caption for the photos.

Northern Home & Cottage JUN|JUL 2011 NHC3332 MyNorth.com

MONTHLY SERVICE ARTICLESNorthern Home & Cottage is a gorgeous refl ection of Northern Michigan’s home style. But it is more than just a pretty face. Every home featured comes with a Resource Box which lists the key people and companies who worked on the project.

In addition, the section entitled Northern Style is transformed each month by one designer who creates a theme and shares their favorite fi nds in Northern Michigan to complete the look.

Northern Home & Cottage Editorial

8 MyNorth.com

NORTHERN

BY DIANE KOLAK AND ELIZABETH EDWARDS

PHOTOS BYTODD ZAWISTOWSKI

Style JAMESA butler on wheels—with removable

rustic wooden trays; park it and pour the

Beam. $285. Stewart-Zacks, Traverse City.

231.947.2322, stewartzacks.com.

Love (this) BirdUnited Kingdom folk artist Chris Hindley, known for his birds with

’tude, carved and painted this wooden pheasant. We’d set him on

the mantel and name him: He who sees all. $260. Americana Gallery,

Traverse City, 231.933.0297.

8 MyNorth.com

BEYOND BEEROur grandparents knew what was good for us: sauerkraut, pickles, yogurt

and other fermented foods. Preserve your harvest and join the zymology

(aka, the science of fermenting) home-fermenting renaissance with:

Mastering Fermentation by Mary Karlin.

Imaginary MenagerieIn their Denison Tiles Art Studio tucked deep in the

Benzie woods, Pat and Chip Denison bring whimsical

characters to ceramic life. Find Otter On Ice ($30) and so

much more at denisonartstudio.com.

Northern Twinkle� ick wool gives this woven Nordic star-motif rug a rustic

hand-hooked look. Light the � re, Sven; it’s time to get cozy.

Available in a range of sizes priced from $85 to $1,950.

Betsie Bay Furniture, Frankfort. 231.352.4202,

betsiebayfurniture.com.

Northern Home & Cottage OCT|NOV 2013 NHC9

AU NATURELEmile Henry’s new line of Natural Chic dishware may be made in France,

but with colors that include sand and juniper it feels made for Northern

Michigan to us. Pieces priced from $17 to $70. Crystal Crate and Cargo,

Beulah. 231.882.5294, crystalcrate.com.

Fall for Handsome

40 MyNorth.com

JAMESJAMESA butler on wheels—with removable A butler on wheels—with removable

rustic wooden trays; park it and pour the rustic wooden trays; park it and pour the

Beam. $285. Stewart-Zacks, Traverse City. Beam. $285. Stewart-Zacks, Traverse City.

231.947.2322, stewartzacks.com.231.947.2322, stewartzacks.com.

Love (this) BirdUnited Kingdom folk artist Chris Hindley, known for his birds with United Kingdom folk artist Chris Hindley, known for his birds with

’tude, carved and painted this wooden pheasant. We’d set him on ’tude, carved and painted this wooden pheasant. We’d set him on

the mantel and name him: He who sees all. $260. Americana Gallery, the mantel and name him: He who sees all. $260. Americana Gallery,

Traverse City, 231.933.0297.

BEYOND BEEROur grandparents knew what was good for us: sauerkraut, pickles, yogurt

and other fermented foods. Preserve your harvest and join the zymology

(aka, the science of fermenting) home-fermenting renaissance with:

Mastering Fermentation by Mary Karlin.Mastering Fermentation by Mary Karlin.Mastering Fermentation8 MyNorth.com Northern Home & Cottage JUN|JUL 2013 NHC9

NORTHERN

BY DIANE KOLAK AND ELIZABETH EDWARDS

PHOTOS BYTODD ZAWISTOWSKI

Style

Northern Home & Cottage& Cottage& JUN|JUL 2013

SURF AS TURFEasy and beachy, Coyuchi’s Wave Runner Rug’s organic

cotton weave feels as comfy as warm sand underfoot.

2-by-3 feet, $63. GREEN ISLAND, 231 E. FRONT ST., TRAVERSE

CITY, 231.933.8461, GOGREENISLAND.COM.

Party PreserversToss these out at your next

soiree and save your � ne wood

table from the drink. Set of four,

$12. STEWART-ZACKS, 118 E. FRONT

ST., TRAVERSE CITY, 231.947.2322,

STEWARTZACKS.COM.

Water TableA little bit cottage, a little bit vintage, a little bit industrial.

Painted just the right shade of aqua, this freeform metal

table resembles a little bit of a lake. $99. COTTAGE MOON, 531

E. EIGHTH ST., 231.933.4847, THECOTTAGEMOON.COM.

PITCHER THISFunctional, collectible and charming,

these mini hand-blown glass pitchers are

being released in a limited edition series

by Blenko Glass Company. Individual

water or wine carafes? Filled with water

and beach stones? Use your imagination.

$49. AMERICANA COLLECTION, 224 E. FRONT ST.,

TRAVERSE CITY, 231.933.0297.

Fluid DesignHandmade in Arizona (by a craftsman

dreaming of Northern waters?) this

generous-sized mesquite cutting board is

artfully veined with turquoise. $220. SOUL

SOUP, 144 HALL ST., #107, TRAVERSE CITY,

231.932.7363, MYSOULSOUP.COM.

Kicked Up CasualUpgrade your � ops with Sanita Deanna

sandals in Jade. $120. GOLDEN SHOES,

122 E. FRONT ST., TRAVERSE CITY, 231.947.6924,

GOLDENSHOESTC.COM.

NAUTICAL NUMBERSVintage wooden buoys double as house numbers for a shoreside cottage. Can’t

� nd the right numbers? Nothing a stencil and spray paint won’t � x. Set of three,

$40. NIFTY THINGS, 143 E. FRONT ST., 231.929.9665, NIFTYTHINGSONLINE.COM.

.

» 2014 MEDIA KIT

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Northern Home & Cottage Editorial Calendar

FEBRUARY RENOVATIONStoried Home: Renovation of a classic 19th-century Harbor Springs bluff cottage. This home comes with one of the greatest stories ever told.

A Victorian Steps Out: Smart, contemporary retrofit of a downtown Petoskey Victorian for a young family.

Vacation Log: A Harbor Springs builder constructs a close-to-home log getaway for his family and outfits it with elegant rustic details.

AD MATERIALS DUE: MID DECEMBER 2013

Home ServicesDirectory

APRIL LANDSCAPINGDesigning Drama: Bob Drost, the maestro of dramatic Northern landscaping builds a new house and grounds—and invites us in.

Seamless Setting: Erick Takayama of Grand Traverse Organic creates serene natural landscapes that blend into their surround-ing so seamlessly you might not have noticed them. We give you a close-up look at his work—and the clean-lined home that inspired it.

Beach Colors: Warm, colorful, contemporary in Charlevoix. How fun would it be to live here?

AD MATERIALS DUE: MID FEBRUARY 2014

JUNE

WATERFRONTFamily Resort: Simple but very hip redo of a family’s resort compound on Glen Lake.

Beach Tree House: Glass, dark-stained wood and stunning views merge in this understated, simply chic home on a Lake Michigan bluff near Harbor Springs.

Dune Style: With echoes of the Frank Lloyd Wright’s famous Prairie School style, this Fred Ball design rises clean and organically—not from the prairie—but from the Lake Michigan dunes. The bleached, light-filled interior feels like a day on the beach.

AD MATERIALS DUE: MID APRIL 2014

AUGUSTNORTHERN HOME & COTTAGE TOURFor the third year in a row, Northern Home & Cottage welcomes you into inspired, intriguing and stunning homes in the Traverse City region.

Plus: The Wee Modern Cottage

AD MATERIALS DUE: MID JUNE 2014

OCTOBER

THE ULTIMATE UP NORTH KITCHEN TOURGuide to the 7th Annual Ultimate Up North Kitchen Tour: Fresh takes on great design. Yum!

AD MATERIALS DUE: MID AUGUST 2014

DECEMBER WINTER LIVINGTimber Frame, Log and Other Homes for a Winter Day

Hardwood Country: Handsome barn-red timber frame near Harbor Springs. Perfectly suited to a Northwoods lifestyle.

AD MATERIALS DUE: MID OCTOBER 2014

» 2014 MEDIA KIT

2.11..14

45,000 copies six times per year

• Inserted into every subscriber copy of Traverse, Northern Michigan’s Magazine

• Included in all newsstand copies of Traverse, Northern Michigan’s Magazine

• Inserted into newspapers in Chicago's northern suburbs, Ann Arbor, Oakland county, Traverse City, Leelanau County and Old Mission.

• Custom delivery to 100 high-traffi c locations in and around Grand Rapids.

• Digital edition available at Zinio.com, the world’s largest digital newsstand. Readers access the magazine on their tablets, smart phones and computers.

• Special event distribution including home shows, home expos, Northern Home & Cottage Home Tour and Ultimate Up North Kitchen Tour.

Northern Home & Cottage Circulation

AP

RIL

/MA

Y 2

013



PlusNorthernStyle:Carrie Blanck ofTrès Belle Interiors

Landscape

A SUPPLEMENT TO

LeelanauBungalow Redo

Old Mission Modern

Landscape(With a French Accent!)

» 2014 MEDIA KIT

2.11..14

Traverse, Northern Michigan’s Magazine readers are active, affl uent, educated, loyal to our products and passionate about Northern Michigan.

Northern Home & Cottage Reader Profi le

Average annual household income: $225,000+Average estimated value of primary home: $519,000+Second home value: $539,000+

92% have attended college or hold a college or post-graduate degree.

Traverse Subscriber Profi le

Subscribers by age group:35-54: 29%55-64: 40%65-74: 18%

Subcribers annual income:$99,999 and under: 33%$100,000 to $199,000: 39%$200,000 to $299,000: 9%$300,000 to $499,000: 8%$500,000+: 10%

» 2014 MEDIA KIT

2.11..14

February: Ad materials due mid December

April: Ad materials due mid February

June: Ad materials due mid April

August: Ad materials due mid June

October: Ad materials due mid August

December: Ad materials due mid October

2014 Northern Home & Cottage Closing Dates

FEB

/MA

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Plus:Northern Style:SALLY RIVARD INTERIORS

2013 Home Services Directory

Three Homes,Three Styles


KICKED BACK CABIN RENOREFINED ELEGANCE

MODERN RUSTIC FUSION

» 2014 MEDIA KIT

2.11..14

Northern Home & Cottage Advertising Rates

Northern Home & Cottage (6 issues per year)

FOUR COLOR 6X 3X 1XSPREAD $5,330 $5,915 $6,520FULL PAGE 2,880 3,200 3,525 M PAGE 2,065 2,210 2,760 K PAGE 1,695 1,950 2,440 L PAGE 1,245 1,395 1,740 N PAGE 955 1,070 1,345 T PAGE 675 730 920

• 15% Charge for guaranteed position• All rates are net

COVERS (Four color only)BACK COVER $3,440 $3,765 INSIDE FRONT $3,335 $3,660 INSIDE BACK $3,335 $3,660

QR CODES $25 per code

JUN

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ULY

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PlusNorthern

Style:Water Colors

Waterfront Living



Zenon OldMission

TorchLakeLodge

$3,440 $3,765 $3,335 $3,660

Zenon OldMission

TorchLakeLodge

» 2014 MEDIA KIT

2.11..14

Northern Home & Cottage Ad Sizes & Digital Submission




1/2 H

1/3 S 1/6 V 1/2 V

1/6 H


1/6 Vertical 2.125 x 4.75


1/3 Square 4.5 x 4.75

1/3 Vertical 2.125 x 9.75


1/2 Vertical 4.5 x 7.25

2/3 Vertical 4.5 x 9.75

1/4 Vertical 3.375 x 4.75

1/4 V

DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4

(or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.


IF SUPPLYING A NATIVE FILE:• Include all linked graphics files. DO NOT rename graphics files after linking.• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType

fonts will not be accepted.




Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing


Your ad proof will come from Claire at: [email protected].

» 2014 MEDIA KIT

2.11..14

Event Sponsorships: Ultimate Up North Kitchen Tour

Event Overview7th Annual Saturday, October 11th 9 am to 5 pmGaylord, Indian River, Harbor Springs, Petoskey, Charlevoix, Traverse City, Suttons Bay, Manistee

Ticket proceeds benefit a local charity

Participating sponsors will be included in the following marketing and promotion. This schedule represents $11,690 advertising value, excluding the value of the editorial coverage. To get the most visibility, sponsors should participate as early as possible.

MyNorth Media• House ad in Traverse, Northern Michigan’s Magazine (September), circ. 24,000• House ads in two issues of Northern Home & Cottage (August, October), circ. 45,000• Text ads in 4 issues of MyNorth Media enewsletters, (August, September, October), 50-69,000+ subscrib-ers• House ads on MyNorth.com (September, October) 66,000 visitors monthly

Additional Media• Radio promotion• Local print publication• Press Release Distribution online

Editorial Coverage• October issue of Northern Home & Cottage, 45,000 circulation • MyNorth.com splash page, 66,000 visitors monthly• MyNorth Community blogs, 10,000 visitors monthly

OCT/

NO

V 2

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For the way you live Up North

For the way you live Up North

A SUPPLEMENT TO

PlusNorthern Style:MOVING INTO AUTUMN

CHECK OUT 12 OF THE NORTH’S HOTTEST KITCHENS!

2013ULTIMATE

UPNORTHNORTH

Kitchen Tour



» 2014 MEDIA KIT

2.11..14

Event Sponsorships: Ultimate Up North Kitchen Tour - Participation Levels

Gold LevelLimited to three sponsors

Category exclusivity (e.g. one appliance brand)

Benefi ts include: • Product placement or literature in each kitchen**• Double page ad spread October Kitchen Tour issue of Northern Home & Cottage • Two text ads in Northern Home & Cottage Style email newsletter, 50,000+ subscribers• Sponsor included in all press activities• Promotional material or sponsor gift** can be distributed during the event• Skyscraper advertising on MyNorth.com, 40,000 impressions

Sponsor logo included on the following: • House ad in August, October, December issues Northern Home & Cottage • Deadline for August is June 20th • Deadline for October is August 22nd • Deadline for December is October 22nd• House ad in September issue Traverse, Northern Michigan’s Magazine • Deadline for September is July 23rd • Online house advertising at MyNorth.com• Pre-printed and online tickets • Deadline for printed tickets is July 28th• Tour signage at all kitchens• Television advertising

Silver LevelLimited to six sponsors

Sponsorship Includes:• One page ad October Kitchen Tour issue of Northern Home & Cottage • Two text ads in Northern Home & Cottage Style email newsletter, 50,000 subscribers• Sponsor included in all press activities• Home Services Directory Listing MyNorth.com, for one year

Sponsor logo included on the following:• House ad in August and October issues Northern Home & Cottage • Deadline for August is June 20th • Deadline for October is August 22nd • House ad in September issue Traverse, Northern Michigan’s Magazine • Deadline for September is July 22nd • Online house advertising at MyNorth.com• Pre-printed and online tickets • Deadline for printed tickets is July 28th• Tour signage at all kitchens• Television advertising

Bronze Level

Sponsorship Includes:• One half page ad October Kitchen Tour issue of Northern Home & Cottage • Two text ads in Northern Home & Cottage Style email newsletter, 50,000 subscribers• Sponsor included in all press activities• Marketplace logo/ad on MyNorth.com, for one year

Sponsor logo included on the following:• House ad in August and October issues Northern Home & Cottage • Deadline for August is June 20th • Deadline for October is August 22nd • House ad in September issue Traverse, Northern Michigan’s Magazine • Deadline for September is July 22nd • Online house advertising at MyNorth.com• Pre-printed and online tickets • Deadline for printed tickets is July 28th• Tour signage at all kitchens

** Some restrictions apply: Companies with designers can sponsor, but not be inside kitchens except logos on posters and tickets. Displays are not available to direct competitors of kitchen designers, including cabinet companies with exclusive kitchen designer relationships.

Sponsor Package - $8,000 Sponsor Package - $3,500 Sponsor Package - $2,500

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Event Sponsorships: Ultimate Up North Kitchen Tour - Participation Levels

Tour Party HostTwo sponsorships available: Tour Start, Tour End

Sponsorship Includes:• One page ad October Kitchen Tour issue of Northern Home & Cottage • Sponsor included in all press relation activities• Description of party in all online communications

Sponsor logo included on the following: • House ad in August and October issues Northern Home & Cottage • Deadline for August is June 20th • Deadline for October is August 22nd • House ad in September issue Traverse, Northern Michigan’s Magazine • Deadline for September is July 22nd • Online house advertising at MyNorth.com• Pre-printed and online tickets • Deadline for printed tickets is July 28th• Tour signage at all kitchens

For either a tour start reception or a tour end reception, the sponsor is responsible for the catering and décor and may work with any vendors they choose.

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Event Sponsorships: Northern Home & Cottage Home Tour

Event Overview4th Annual Saturday, September 6th6 or more homes in the Traverse City, Old Mission & Leelanau Peninsula AreasPrevious tours have had an average of 500 paid tickets, plus industry complimentary guests

Ticket proceeds benefi t a local charity

Participating sponsors will be included in the following marketing and promotion. This schedule represents $11,690 advertising value, excluding the priceless editorial coverage. To get the most visibility, sponsors should commit to participating as early as possible.

MyNorth MediaHouse ad in Traverse, Northern Michigan’s Magazine circulation 24,000House ads in two issues of Northern Home & Cottage circulation 45,000Text ads in 4 issues of MyNorth Media email newsletters 50 – 69 subscribersHouse ads on MyNorth.com 66,000 visitors monthly

Additional MediaRadio promotionPrint advertisingPress Release distribution online

Editorial CoverageAugust Northern Home & Cottage circulation 45,000MyNorth.com splash page 66,000 visitors monthly MyNorth Community blogs 10,000 visitors monthly

AU

G/S

EPT

20

13



NorthernStyle:Artful Rooms

Home Tour


Waterfront Architect Lou DesRosiersInvites Us In

Inside ArchitectBob Holdeman’sFirst Home

Home Tour2013 Northern Home & Cottage

Northern

Artful Rooms

Home TourHome TourTwoPeninsulas,SixHomes!

Two

Homes!

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New!




& Chain of LakesVacation!

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IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTHVacation!

2013Traverse City

Acme • Fife Lake • InterlochenKingsley • Williamsburg

Win a Family Vacation at

Tamarack LodgeSee page 1

Win Porterhouse Productions Platinum PassesSee page 1

A Supplement to

IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTH

Vacation!2013Petoskey Harbor Springs Bay Harbor Mackinac Island Boyne Country

Win a Mackinac Island Chippewa Hotel

Vacation! See page 3

A Supplement to


Vacation!2013Charlevoix & Chain of Lakes

Win a White Birch Lodge Family


Alden • Beaver Island • BellaireCentral Lake • Charlevoix • East Jordan • Elk Rapids • Torch Lake

A Supplement to


Vacation!Cedar • Empire • Glen Arbor • Lake LeelanauLeland • Maple City • Northport • Peshawbestown Sleeping Bear Dunes • Suttons Bay • Omena

2013Leelanau

Win a Family DreamWeekend at Leland Lodge! See page 1

A Supplement to


Vacation!2013Beulah • BenzoniaCrystal Lake • Frankfort Ludington • Manistee Onekama • Pentwater

Benzie, Manistee & West Shore

Win a Crystal Mountain Summer Family


A Supplement to

• Traverse City• Interlochen• Acme• Kingsley• Fife Lake• Williamsburg

• Petoskey• Harbor Springs• Bay Harbor• Mackinac Island• Boyne Country

• Charlevoix• Elk Rapids• Alden• Central Lake• Bellaire• Ellsworth• East Jordan• Torch Lake• Beaver Island

• Leland• Cedar• Empire• Glen Arbor• Lake Leelanau• Maple City• Northport• Peshawbestown• Sleeping Bear Dunes• Suttons Bay• Omena• Burdickville

• Beulah• Benzonia• Frankfort• Honor• Manistee• Arcadia• Onekama• Pentwater• Crystal Lake• Ludington

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MyNorth Vacation Guide Editorial

The MyNorth Vacation Guides are Traverse, Northern Michigan's Magazine's annual travel guides, focused exclusively on fi ve distinct regions of Northern Michigan and published each May.

All the talent and knowledge of the Traverse, Northern Michigan's Magazine staff goes into creating these custom travel pieces, fi lled with information on theregion’s iconic places as well as insider suggestions. The MyNorth Vacation Guides are valued by Traverse Magazine readers, tourists in the region, newspaper readers in affl uent zip codes in Chicago, Ann Arbo and Oakland County, hotel guests in Northern Michigan and visitors to Michigan DOT Welcome Centers in Michigan.

Each section includes information and photos about:

• Beaches• Golf• Hikes• Shopping• Maps• Food• Attractions• And more!




New!




& Chain of Lakes

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MyNorth Vacation Guide Circulation

375,000 copies

Including:Five distinct regional editions: 75,000 eachOne complete guidebook: 8,000

• Mailed to all Traverse Magazine subscribers

• Inserted into newspapers in Chicago’s northern suburbs, Ann Arbor, Oakland county, Grosse Pointe and Holland

• Custom delivery to 100 high-traffi c locations in and around Grand Rapids

• Distributed at hundreds of high-traffi c locations throughout the fi ve regions including downtown shopping districts, restaurants and wineries

• Complimentary copies distributed to hotel guests throughout Northern Michigan

• Free copies available to travelers via Michigan DOT Welcome Centers and at regional airports in Manistee, Pellston and Traverse City

• Annual guidebook sold on newsstands throughout Michigan

• Available as a digital magazine on MyNorth.com

• Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

Vacation Guides are distributed to street traffi c from our offi ces and retailers & restaurants all over Northern Michigan

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MyNorth Vacation Guide Reader Profi le

The MyNorth Vacation Guides are read by:

• Traverse, Northern Michigan’s Magazine readers• Hotel guests in Northern Michigan• Visitors to Michigan M-DOT Welcome Centers• Tourists and locals who pick up the regional guides for free throughout Northern Michigan• Newspaper readers in Chicago’s northern suburbs, Ann Arbor, Oakland county, Grosse Pointe and Holland

69% fi nd the most recreation and travel ideas in magazines44% enjoy reading about where to stay Up North86% enjoy reading about daytrips and outings


The Traverse City Convention and Visitors Bureau reports that 2.3million people travel to Northern Michigan each summer.

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MyNorth Vacation Advertising Rates

MyNorth Vacation Guide Annual guide to: Traverse City • Petoskey • Leelanau • Mackinac Island • Harbor Springs • CharlevoixTorch Lake • Elk Rapids • Benzie & The West Shore

FOUR COLOR 75,000 IN CIRCULATION

SPREAD $9,670

FULL PAGE $5,200

M PAGE $4,385

K PAGE $3,340

L PAGE $2,215

N PAGE $1,575

T PAGE $1,145

City and Regional group page rates available. Ask your salesperson!Your Vacation Guide insertion counts as a 2X frequency towards contract.• 5% discount for total payment on billing

• All rates are net

MyNorth VACATION GUIDE COVERS (Four color only)

INSIDE FRONT $5,450 INSIDE BACK COVER $5,450

BACK COVER $5,980


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MyNorth Vacation Guide Ad Sizes & Digital Submission




1/2 H

1/3 S 1/6 V 1/2 V

1/6 H


1/6 Vertical 2.125 x 4.75


1/3 Square 4.5 x 4.75

1/3 Vertical 2.125 x 9.75


1/2 Vertical 4.5 x 7.25

2/3 Vertical 4.5 x 9.75

1/4 Vertical 3.375 x 4.75

1/9 Vertical* 2.125 x 3

1/12 square* 2.125 x 2.125

*only available on group pages

1/4 V












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Your Up NorthWedding Awaits

The Wedding Is in the Details

$3.95

MYNORTH.COM/WEDDING

wedding

Lollicakes, sparkler tunnel, vintage photo props, cognac-colored bridal gown, home-brew I Do beer, outdoor chandelier and more

for couples who love up north » 2013

Bay Harbor Village HotelCrystal Lake Golf ClubCrystal MountainFrog Pond VillageGrand Traverse Resort & SpaShanty Creek ResortsThe Homestead

DestinationWeddings

2013 Wedding Cover.indd 1 12/10/12 12:29 PM

Let’s GetMoving!Moving!Ways to stay active and healthy all year long

Top Retirement Destinations

The Benefi ts of Volunteering

Pilates

Focus onBrain Health

Help with understanding allthose senior housing terms.

Directory of resourcesfor seniors.

Plus:

20132013Senior LivingSenior LivingRETIREMENT LIVING & RESOURCES IN NORTHERN MICHIGAN

MyNorth Media Special Publications

COURTESY OF TRAVERSE, NORTHERN MICHIGAN’S MAGAZINE

JULY 30–AUGUST 4, 2013

2013 TRAVERSE CITY FILM FESTIVALParties, Music, What’s New!

Plus:Where to Eat, Shop

and Get on the Water in Traverse City


2013-2014

CharitableEvents

Calendar


Support


Make a Difference!




Home ServicesD I R E C T O R Y 2 0 1 3

From the publishers of Traverse, Northern Michigan’s Magazine • MyNorth.com

0213-Market Directory.indd 33 1/5/13 4:17 PM

Parties, Music, What’s New!

Northern Michigan Real Estate

Real Estate2013 NORTHERN MICHIGAN

Estate & FinancialPLANNING

2013

Golf Courses by Famous DesignersUltimate Up North Goodie BagOff-Site Ideas for Your Group

MeetingsIDEAS TO MAKE YOUR UP NORTH MEETING GREAT • 2013

mynorth.com/meetingsnorth

Discover how Northern Michigan can turn your meeting into an event!

Inspiring

InspiredPlaces,Places,

Discover how Northern

Places,Discover how Northern

Places,Places,InspiringPlaces,InspiringInspiringPlaces,InspiringPlaces,Places,Places,Places,Places,Places,Places,Places,Places,IdeasIdeasIdeasInspiredIdeasInspiredInspiredIdeasInspiredIdeasIdeas

Places,Ideas

Places,Places,Ideas

Places,Ideas

Places,Ideas

Places,IdeasIdeasIdeasIdeasIdeasIdeasIdeasIdeas

Places,Ideas

Places,IdeasIdeasIdeasIdeasIdeasIdeasIdeas

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MyNorth Meetings

Midwest meeting planners are looking for professional meetings in stellar locations that minimize travel and environmental costs. MyNorth Meetings grabs their attention with quality presentations of outstanding options for meetings in Northern Michigan, including lodging, dining, meeting spaces and extra-curricular fun on-site or for outings in the region.

Circulation22,000

Direct Mail9,000 copies mailed to:• All members of Meeting Professionals International in Michigan, Ohio, Illinois, Indiana,

Wisconsin, Iowa, Missouri, Virginia, Maryland and the District of Columbia• All members of the Society of Association Executives in Michigan, Ohio and Illinois• Corporate and event meeting planners in Michigan, Ohio, Illinois and Indiana who subscribe

to the following business publications: Association Meetings, Special Events, Medical Meetings, Financial & Insurance Meetings, Corporate Meetings & Incentives

Newspaper Insertions• 12,000 copies inserted in newspapers in Lansing, metro Detroit and Ann Arbor

Bonus Distribution• Trade shows including Meetings Up North Showcases• Meeting and travel consultants working in Northern Michigan• Chamber of Commerce

Digital magazine on MyNorth.com

Golf Courses by Famous DesignersUltimate Up North Goodie BagOff-Site Ideas for Your Group

MeetingsIDEAS TO MAKE YOUR UP NORTH MEETING GREAT • 2013

mynorth.com/meetingsnorth

Discover how Northern Michigan can turn your meeting into an event!

Inspiring

InspiredPlaces,Places,

Discover how Northern

Places,Discover how Northern

Places,Places,InspiringPlaces,InspiringInspiringPlaces,InspiringPlaces,Places,Places,Places,Places,Places,Places,Places,Places,IdeasIdeasIdeasInspiredIdeasInspiredInspiredIdeasInspiredIdeasIdeas

Places,Ideas

Places,Places,Ideas

Places,Ideas

Places,Ideas

Places,IdeasIdeasIdeasIdeasIdeasIdeasIdeasIdeas

Places,Ideas

Places,IdeasIdeasIdeasIdeasIdeasIdeasIdeas

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MyNorth Meetings Advertising Rates & Specs

FOUR COLOR TWO-PAGE SPREAD $3,785FULL PAGE $2,700K PAGE $1,545N PAGE $800

MyNorth MEETINGS COVERS (Four color only)


BACK COVER $3,410




FULL PAGE

1/2 H

AD SIZESInches

width x height


1/4 Vertical 3.375 x 4.75


Spread:Trim 16.75 x 10.875 Bleed 16.875 x 11.125 Live Area 15.75 x 10.375

Closing DateMid-December

TWO-PAGE SPREAD

DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or ear-

lier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.


IF SUPPLYING A NATIVE FILE:• Include all linked graphics files. DO NOT rename graphics files after linking.• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts

will not be accepted.





1/4 V



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Traverse City Region Careers

A smart, spirited and informative portrayal of one ofAmerica's fi nest places to make a life. Traverse City Region Careers is the ideal vehicle for your company to reach skilled workers and professionals who dream of living and working Up North. It is anannual collection of Grand Traverse-area company profi les and lifestyle information—an invaluable resource for job seekers and employers alike.

Circulation24,000

Distribution• Included in subscriber copies of the March issue of Traverse, Northern Michigan’s Magazine• Bonus distribution through Michigan Works!, business events, job fairs and the Traverse City Area Chamber of Commerce• Advertiser overruns• Available for purchase on MyNorth.com • Complimentary copies mailed to select college and university career placement offi ces• Digital edition published on MyNorth.com where 49,000+ readers in one year access our digital editions on their tablets, smart phones and computers annually.• Digital edition also available on Traverse City Area Chamber of Commerce's website

Traverse Magazine Subscriber Profi le • 87% age 35 or older• 66% annual household income of $100,000 or more• 92% have attended college or hold a bachelor’s or post-graduate degree• 84% read all or most of every issue• 58% keep issue for reference for more than 6 months

Scan here for video:mynorth.com/bbvid

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Traverse City Region Careers Editorial Content

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PROMOTION OF TRAVERSE CITY REGION CAREERS• Press release on the launch distributed to Midwest business media

• Advertising on MyNorth.com, whose traffic is 800,000 visits per year Marketplace Buttons Display ads

• Text ads in all five MyNorth e-newsletters with 50-69,000+ subscribers

• Promotion on MyNorth.com, Facebook, Twitter, Blogs

In Partnership with the Traverse City Area Chamber of Commerce

RATESFor package details please review the next page

PLATINUM PACKAGE WITH 8 PAGES $22,000

GOLD PACKAGE WITH 4 PAGES $12,000

SILVER PACKAGE WITH 4 PAGES $9,000

FULL PAGE $3,000

N PAGE $795

LISTING $295

Traverse City Region Careers Supporting Promotion

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Traverse City Region Careers Rates

PLATINUM: $20,000 (VALUE OF $52,225) 1. 8-page section: Value $22,200 Section Cover 4-page editorial feature 2-page capability spread Back cover

2. 1,000 copies of Traverse City Region Careers: Value $19,950

3. 5-minute video: Value $7,000

4. One day of photography: Unlimited rights: Value $1,500

5. Quarterly corporate specific text ads to 20,000 email subscribers: Value $1,000

6. 300,000 corporate specific Marketplace Button impressions on MyNorth.com: Value $300

7. Mobile landing page: Value $250

8. QR code: Value $25

• Opportunity to offer full digital Traverse City Region Careers to prospects on your website

• Recruiting section will appear as a .pdf connected to all the Traverse City Region Careers content on MyNorth.com whose traffic is 66,000+/month visits per year.

• A la Carte Custom DVD with menu, graphics, branded packaging Freelance writing

GOLD: $12,000 (VALUE OF $38,325) 1. 4 page section: Value $11,100

Section Cover One-page advertorial One-page capabilities Back cover display ad

2. 1,000 copies of Traverse City Region Careers: Value $19,950

3. 5-minute video: Value $7,000





• A la Carte: Full day photo session with full rights Freelance writing Custom DVD Digital magazine of your exclusive section

SILVER: $9,000 (VALUE OF $21,850) 1. 4 page section: Value $11,100

Section Cover One-page advertorial One-page capabilities Back cover display ad

2. Get 500 copies of Traverse City Region Careers: Value $11,100

3. Video credit of $500





• A la Carte: Full day photo session with full rights Freelance writing Custom DVD Digital magazine of your exclusive section

DISPLAY ADVERTISING RATES• Listing: $295• Quarter Page: $795


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Traverse City Region Careers Working @ Layout (8 pages)

» 2014 MEDIA KIT

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Traverse City Region Careers Working @ Layout (4 pages)

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MyNorth Home Services Directory

Make sure homeowners and potential homeowners can fi nd you in Northern Michigan’s handiest homeowner resource guide, part of the February/March issue of Northern Home & Cottage. This one-of-a-kind guide puts Northern Michigan home builders, services and products in the hands of Northern Michigan residents, second home owners and people planning to build a home in Northern Michigan all year long.

Circulation45,000

• Mailed to all Traverse Magazine subscribers within Northern Home & Cottage• Included in all Traverse Magazine newsstand copies• Inserted into newspapers in Chicago’s northern suburbs, Ann Arbor, Oakland county and Traverse City within Northern Home & Cottage• Custom delivery to 100 high traffi c locations in metro Grand Rapids within Northern Home & Cottage• Bonus distribution at home shows and expos in Northern Michigan

Home ServicesD I R E C T O R Y 2 0 1 3

From the publishers of Traverse, Northern Michigan’s Magazine • MyNorth.com

0213-Market Directory.indd 33 1/5/13 4:17 PM

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MyNorth Home Services Directory Advertising Rates

REGULAR LISTING• Includes company name, phone, address, website, product & services description (30 words)• $200 for a single listing (one category)• $140 each for listings in 3 or more categories or with purchase of a display ad in Northern Home & Cottage

EXPANDED LISTING• Includes company name, phone, address, website, logo, product & services description (30 words)• $360 for a single listing (one category)• $295 each for listings in 3 or more categories or with purchase of a display ad in Northern Home & Cottage

BACK COVER• $2,835

INSIDE COVERS• $2,500


BONUS OPPORTUNITYGet a featured listing in the MyNorth.com Northern Michigan Shopping Directory for $190 when you purchase printGet a standard listing in the MyNorth.comNorthern Michigan Shopping Directory for $100 when you purchase print

NHC38 MyNorth.com

SURFACES BY TILECRAFT 400 Main, Frankfort. 49635. 231-352-8130. Tilecraft’s newest location. Conveniently located on Michigan’s gold coast of Frankfort, to service all of our West Coast clients. Featuring the highest quality in carpet, wood, vinyl and tile. tilecrafttc.com

FireplacesPOSITIVE CHIMNEY & FIREPLACE 6717 E. M-115, Cadillac. 49601.

800-338-1138. Hearth Sales and Masonry Heater builders for over 28 years. 6,000 sq. foot showroom showcasing over 100 finished displays. Stone, brick and veneer sales and in-stallation. positivechimney.com

CARPET GALLERIA 1035 S. Garfield, Traverse City. 49686. 231-947-4808. Helping you create beautiful floors. Area rugs, carpet, tile, laminates and wood. carpetgalleria.com

FLOOR COVERING BROKERS 1794 Barlow @ S. Airport, Traverse City. 49686. 231-941-4700. Innovative flooring solutions in-cluding carpet, tile, hardwood, laminate and vinyl. “Green” flooring experts for bamboo, cork, wool, sisal, linoleum and more! 350 area rugs in stock plus custom window treatments including Hunter Douglas blinds. Carpet, tile, upholstery and area rug cleaning. floorcoveringbrokers.com

FLOORING & FLOOR COVERINGSCARPET GALLERIA 1035 S. Garfield, Traverse City. 49686. 231-947-4808. Second location 232 N. Michigan, Beulah. 231-882-7100.

Helping you create beautiful floors.Area rugs, carpet, tile, laminates andwood. www.carpetgalleria.com

___________________________________________________

DESIGN ONE 2455 Old 27 South, Gaylord. 49735. 989-732-6059.Your full service carpet, vinyl, hard-wood, ceramic tile and window treat-ment headquarters. Installation guar-anteed with our in-house installers.Email [email protected]

___________________________________________________

FLOOR COVERING BROKERS 1794 Barlow, corner of S. Airport,Traverse City. 49686. 231-946-3661. 2nd location127 Ames, Elk Rapids. Experience imagination andinnovation in flooring design at northern Michigan’sexclusive Stainmaster Flooring Center. The finestflooring including wood, tile, carpet and a premierselection of area rugs. www.floorcoveringbrokers.com

___________________________________________________

NORTHERN FLOOR & TILE SERVICE, INC. 435 Grandview Pkwy.,Traverse City. 49684. 231-947-8410. Carpet, wood flooring, ceram-ic tile for all areas of home or business. Professional installation. Over60 years family owned and operated. www.northernfloor.com

FURNITUREBY CANDLELIGHT AMISH FURNISHINGS 336 W. Front, Traverse

City. 49684. 231-947-1000. Distinctive, stylish,handcrafted Amish furniture for every room in yourhome or office. Relaxed environment and person-al service. Choose from the showroom floor, or havesomething customized. www.bycandlelightllc.com

___________________________________________________

CLASSIC CONSIGNMENT HOME FURNISHINGS 13680 S.W.Bayshore Dr., Traverse City. 49684. 231-946-1258. Upscale Resale!

10,000 sq. ft. home furnishings gallery. Buy – Sell furniture and decorative accessories.Frustration free alternative to selling your own furniture. www.classicconsignment.com

___________________________________________________

SUMMER PLACE CASUALS 14000 US 31, Honor. 49640. 231-325-6000. Michigan’s largest selection of patio furniture, indoor/outdoor wicker and rattan, barbeque grills, bedding and muchmore. Guaranteed lowest prices. www.summerplacecasuals.com

GRILLSEMMET BRICK & BLOCK M-119, Petoskey. 49770. Across from

Harbor Springs Airport. 231-348-5959. Makeyour backyard the favorite “room” in the housewith names like Broilmaster, Phoenix, SterlingForge and Lynx. www.emmetbrick.com

HARDWARERUSSELL HARDWARE COMPANY2605 Charlevoix Ave., Petoskey.

49770. 231-348-8100. 36280Woodward Ave., Bloomfield Hills.48304. 248-644-0100. The region’s

premier selection of fine door and cabinet hardware, as well as quality kitchen and bath fixtures and accessories. Showrooms in bothlocations. www.russellhardware.com

HEATING, FURNACES & AIR CONDITIONINGGEOFURNACE HEATING & COOLING 886 U.S. 31 South, Tra-verse City. 49684. 231-943-1000. Specializing in super-efficient

geothermal, radiant floor, heat pumps and high-efficiency heating and air conditioning systems. www.geofurnace.com

___________________________________________________

GREAT LAKES PLUMBING & HEATING 87 S. Straits Hwy., Indian River. 49749. 231-238-7707, 231-526-6859, 888-849-8240,email [email protected] A Dave Lennox Premier dealer offering builders,

general contractors and homeowners afull range of residential and commercialHVAC systems, products and services.www.greatlakesph.com

KITCHENS & KITCHEN EQUIPMENTCHERRYLAND CUT STONE & MARBLE CO. 699 N. Three Mile

Rd., Traverse City. 49686. 231-947-6096.Fax 231-947-2866. Your natural stoneresource for kitchen, bath, hearth, office andlandscaping. www.cherrylandcutstone.com

___________________________________________________

KITCHEN CHOREOGRAPHY811 S. Garfield, Traverse City. 49686.231-932-9700. Northern Michigan’s leading distributor of FieldstoneCabinetry. In-house Corian fabrication. Gorgeous showroom to inspire

your kitchen and bath dreams. Profes-sional design and project coordination services.www.kitchenchoreography.net

___________________________________________________

NORTHWOOD KITCHENS 10240 Cherry Bend Rd., TraverseCity. 49684. 231-941-1470. Cabinetry and countertops for all areas of your home. Full service from design to installation.www.northwoodkitchens.com ___________________________________________________

WOODEN HAMMER LTD U.S. 31 South, Elk Rapids. 49629. 231-264-9663. Award winning,exquisite custom cabinetry. Visitour showroom south of Elk

Rapids, and our displays at Northern Michigan Hardwoods acrossfrom Bay Harbor. www.woodenhammer.com

LANDSCAPING & IRRIGATIONDROST LANDSCAPE 8737 M-68 Hwy., Alanson. 49706. 231-548-

2480. Serving Northern Michigan for over 41years. We’ll design solutions for your site, cus-tom drives, walkways, patios, decks, gazebos,waterfalls and ponds. www.drostlandscape.com

CherrylandCutStoneMarbleCo.

AND

HOME MARKETPLACE DIRECTORY 4

Home Resource Guide 0307 1/26/07 1:33 PM Page 5

BETSIE BAY FURNITURE 311 Main St., Frankfort. 49635. 231-352-4202, 800-652-4202. High qual-ity furnishings for Northern Michigan homes. Antiques, unique accessories and original art. Specializing in interior design, custom bedding and window treatments. betsiebayfurniture.com

Flooring & Floor coverings

Furniture

garage DoorsGARAGE DOOR SERVICES 2550 Preston, Traverse City. 49684. 231-947-5151. Serving Northern Michigan since 1986. Architectural design, sales and service of custom wood and metal carriage doors. Authorized Clopay, HAAS and Raynor dealer. garagedoorservicesinc.com

excavating

ALPERS EXCAVATING 16 West Silver Lake Rd. S., Traverse City. 49684. 231-943-4710. Complete excavating service. Removal of existing structures. Residential and commercial. Family owned and operated since 1969.

ALPERS EXCAVATING 16 West Silver Lake Rd. S., Traverse City. 49684. 231-943-4710. Removal of existing structures. Family owned and operated since 1969.

Demolition

Design & BuilD

BLUE SKY BUILDING & DESIGN PO Box 35, Old Mission. 49673. 231-632-0759. Artfully and modernly traditional--from the ground up or just an update--resources, surroundings, scale…all with you in mind. blueskybd.com

energy eFFiciency mgt/auDitingEMERALD ENERGY RATING SERVICES 8450 Channel Rd., Petoskey.

49770. 231-347-6503. Emerald is the region’s only professionally certified source for testing and rating your home’s energy efficiency. Make your home cost-effective and comfortable. Call Emerald today.

NuFLOOR DESIGN CENTER 6937 M-72 E., Williamsburg. 49690. 231-943-8700. The NuFloor team of sea-soned professionals can bring your room to life. See us for great values on the best in wood, carpet, vinyl, laminate, tile & stone, Hunter Douglas window coverings and more. nufloor.net

PARADIGM ENERGY SERVICES 11195 Essex Road, Ellsworth. 49729. 231-883-3146. Let us help you be Energy Smart! Comprehensive Energy Audits and Analysis, Infrared Imaging, Renewable Energy Site Assessments and Systems Consulting - Residential & Commercial. RESNet, BPI & State of Michigan Certified. ParadigmEnergyServices.com

HONOR, ONEKAMA, FRANKFORT BUILDING SUPPLY 231-325-4551 or 800-444-6396. A family owned busi-ness since 1963, with three locations in the villages of Honor, Onekama and Frankfort. Supplying all your building materials for every phase of construc-tion and project. A True Value™ hardware dealer. honorbuildingsupply.com

BuilDing materials & lumBer

CLOSET EXPRESS PO Box 820 Northport. 49670. 231-386-7977. Custom organizational systems for closets, garage and pantry. Designed and manufactured in Leelanau County to your needs. Installed by our staff.

closets & closet accessories

concrete contractors

A & R FLATWORK & POURED WALLS 2830 Mickey Lake Trl., Tra-verse City. 49685. 231-922-0900 or 231-631-9330. For concrete driveways, foundations, garages, basements, patios & sidewalks done by a company that specializes in working directly with homeowners. Let A & R’s 17 years of ex-perience & commitment to continued education insure that your job is done

with the best materials & workmanship. At A & R we enjoy working with concrete and homeowners, and it shows. arflatwork.com

KERKSTRA PRECAST 3373 Busch Dr., Grandville. 49418. 616-224-6176. Kerkstra Precast’s Hollowcore floor plank helps open up the space underneath your new garage to create an affordable and useful space for parking, storage or even extra living space. kerkstra.com

» 2014 MEDIA KIT

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MyNorth Home Services Directory Closing Dates & Ad Specifi cations



MyNorth.com pixels inches Leaderboard 728 x 90 (10.111 x 1.25) Box 300 x 250 (4.167 x 3.472) Skyscraper 160 x 600 (2.222 x 8.333) Marketplace 145 x 70 (2.014 x .972)

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MyNorth Senior Living

MyNorth Senior Living is both a celebration of, and a resource for living a retirement lifestyle in Northern Michigan. Articles provide useful tips, quick reference lists, succinct question-and-answer interviews with experts to connect seniors and their adult children with the informa-tion and services they need to thrive during retirement Up North.

Circulation22,000

• 10,000 copies mailed to Traverse, Northern Michigan's Magazine subscribers• 12,000 complimentary copies delivered to senior centers, medical offi ces and pharmacies, retirement communities and senior social services offi ces throughout Northern Michigan• Available as a digital magazine on MyNorth.com• Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.


86% age 45 or older

$225,000 average household income$519,000 average estimated value of primary home

Let’s GetMoving!Moving!Ways to stay active and healthy all year long

Top Retirement Destinations

The Benefi ts of Volunteering

Pilates

Focus onBrain Health

Help with understanding allthose senior housing terms.

Directory of resourcesfor seniors.

Plus:

20132013Senior LivingSenior LivingRETIREMENT LIVING & RESOURCES IN NORTHERN MICHIGAN

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MyNorth Senior Living Profi le Advertising Rates and Specs

Advertorial Spread$4,540

Full Page Article$2,270

Full Page Advertorial$2,270

» 2014 MEDIA KIT

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MyNorth Senior Living Display Advertising Rates & Specs

Closing Date: Mid-February

MyNorth Senior Living (April issue)

FOUR COLOR

FULL PAGE $2,275

K PAGE $1,150

N PAGE $585


DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop

CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.


IF SUPPLYING A NATIVE FILE:• Include all linked graphics files. DO NOT rename graphics files after linking.• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.





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MyNorth SENIOR LIVING COVERS (Four color only)


BACK COVER $2,675




Bonus OpportunityGet a featured listing in the MyNorth.com Northern Michigan Retirement & Senior Services Directory for $190 when you purchase print

Get a standard listing in the MyNorth.com Northern Michigan Retirement & Senior Services Directory for $100 when you purchase print

» 2014 MEDIA KIT

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MyNorth Northern Real Estate

Owning a slice of Northern Michigan has been a dream of tens of thousands of people for more than a century. Northern Real Estate delivers agent information and listings to affl uent readers throughout the Midwest so they can make those dreams come true.

Circulation60,000

Distribution• Included in the July issue of Traverse Magazine• Inserted into newspapers in Chicago’s northern suburbs, Ann Arbor, Oakland county

and Holland• Custom distribution in high-traffi c locations in Grand Rapids• Complimentary distribution at select Northern Michigan businesses, real estate offi ces

and trade shows• Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

“I’ve advertised our property in the Wall Street Journal, Chicago Tribune with no results. With Traverse I get results.”—Dan Mathias

Northern Michigan Real Estate

Real Estate2013 NORTHERN MICHIGAN

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MyNorth Northern Real Estate Display Advertising Rates & Specs

FOUR COLOR

FULL PAGE $2,240

K PAGE HORIZONTAL $1,240

N PAGE $730

BACK COVER $2,680

INSIDE COVER $2,465


DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier),

Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.


IF SUPPLYING A NATIVE FILE:• Include all linked graphics files. DO NOT rename graphics files after linking.• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be

accepted.





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Spread:Trim 16.75 x 10.875 Bleed 16.875 x 11.125 Live Area 15.75 x 10.375

SPREAD




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Traverse City Film Festival Filmgoer

Filmgoer is your dawn-to-dusk guide to the Traverse City Film Festival. Filmgoer highlights info about the Film Festival, but also promotes great places to eat, sleep, shop and wander in the Grand Traverse Region.

Circulation 50,000

• Included in all subscriber copies and newsstand of the August issue of Traverse Magazine• Inserted into newspapers in Chicago’s northern suburbs, Ann Arbor, Oakland county and

Holland• Complimentary distribution at Traverse City Film Festival venues and downtown Traverse

City locations• Available as a digital magazine on MyNorth.com and on the Traverse City Film Festival’s

website• Digital edition published on MyNorth.com where 49,000+ readers access our digital

editions on their tablets, smart phones and computers annually.

The Traverse City Film Festival sells more than 100,000 tickets in six days, selling out many of its screenings and deploying 1,500 volunteers city-wide. In 2014 it celebratesits 10th year.

COURTESY OF TRAVERSE, NORTHERN MICHIGAN’S MAGAZINE

JULY 30–AUGUST 4, 2013

2013 TRAVERSE CITY FILM FESTIVALParties, Music, What’s New!

Plus:Where to Eat, Shop

and Get on the Water in Traverse City

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MyNorth Filmgoer Advertising Rates

MyNorth Filmgoer(August issue)

FOUR COLOR

FULL PAGE $3,365

K PAGE $1,800

L PAGE $1,405

N PAGE $945

T PAGE $725

T PAGE $470

COVERS (Four color only)

BACK COVER $3,750

INSIDE FRONT $3,535

INSIDE BACK $3,535



9

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Our services include:

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Hard Drive Replacement

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(We also sell accessories to help protect your phone.)

Your Favorite Way to Fly to Northern Michigan!Quickly & Conveniently Getting You to Your Meeting or Michigan Adventure!

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Group Rates Are Available for 10 or More Travelers on our Airline Partners!

Homes, Cottages, CondosVacations to Remember in

Northwest Michigan!

Sun, Sand, & Smiles !

www.VisitUpNorth.com (800) 901-8922Mention code TMG13 when booking a reservation and

receive a free gift during your vacation!

0813_FILMGOER.indd 6 6/27/13 4:19 PM

COURTESY OF TRAVERSE, NORTHERN MICHIGAN’S MAGAZINE F7

TCFF PARTIES Traverse City Film Festival parties

have quickly become some of most highly anticipated social events of the year, where one can kick back and rub elbows with some the festi-val’s biggest names. The Opening Night Party will launch the festival on Tuesday, July 30 from 8:30 p.m. to 12:30 a.m. on Front Street. One of the most popular TCFF events,

this stylish downtown celebra-tion includes local libations and hors d’oeuvres. The Filmmaker Party, also located downtown, is on Saturday from 8:30 p.m. to 11:30 p.m. and is one of the week’s liveli-est and most star-studded events. Tickets to both parties are avail-able through the TCFF box office. This year, a Sunday night closing celebration at the Open Space has been added, which will be free to the

community. Bring the family and enjoy the last night of the festival.

For even more TCFF festivities, get involved! The Founders Party, hosted annually for sponsors at Ciccone Vineyards includes a sneak preview of one of the festival’s best films, and the Volunteer Party, a bay-front gathering with plenty of food, drinks, and dancing, is often described as the most enjoyable event of the entire festival.

MA

TT

CA

RIS

SIM

I

As one of the only film festivals that matches live music acts with

individual film screenings, TCFF audiences are fully immersed in the

complementary art forms of music and cinema. And with over 200

musical performances throughout the week, TCFF is in many ways as

much a music festival as it is a celebration of film.

Top bookings this year include The Bergamot, an Americana

band that will be returning to TCFF after winning “Best Unsigned

American Band” in the 2012 Bud Light Battle of the Bands. Courtney

Kaiser-Stanler, instructor of songwriting at Interlochen Arts Academy

will play, along with The Accidentals, a young local duo of harmonic

female voices. Milagros, a female soloist from Buenos Aires will be

returning after her career skyrocketed thanks to the exposure she

received from her first TCFF appearance. Other returning favorites

include David Chown, Miriam Pico, Ann Peterson, and Ruby John.

In addition to live performances before screenings, music can be

heard at the Clinch Park Music Stage near the Bijou theater every

day from noon to 7 p.m., in the Open Space before outdoor films,

and at each of the festival parties. Also be sure to purchase a copy

of the TCFF Music CD, or a flash drive that includes all of the tracks

from past festivals, both available in the Festival Store.

Making Music at TCFF

INSIDE the TCFF

TCFF Interview with Elmomynorth.com/TCFFElmo

0813_FILMGOER.indd 7 6/27/13 3:35 PM

» 2014 MEDIA KIT

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MyNorth Filmgoer Closing Dates & Ad Specifi cations

Closing DateMid-June

DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or

earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.










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1/3 Square 4.5 x 4.75

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1/2 Vertical 4.5 x 7.25

2/3 Vertical 4.5 x 9.75

1/4 Vertical 3.375 x 4.75

1/9 Vertical* 2.125 x 3

1/12 Square* 2.125 x 2.125

*Available only on group pages

1/4 V



» 2014 MEDIA KIT

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MyNorth Estate & Financial Planning

Include your fi rm in the most comprehensive Estate & Financial Planning guide in Northern Michigan and let prospects all over Northern Michigan (and across the state) know what makes you uniquely qualifi ed to manage their estate and fi nancial planning needs...everything from saving for college & retirement to establishing power of attorney & disbursement of assets.

Circulation24,000

• Inserted in the September issue of Traverse, Northern Michigan’s Magazine• Your profi le included in the Estate & Financial Planning Services Directory on MyNorth.com• Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

Traverse Magazine Subscriber Profi le87% age 35 or older66% annual household income of $100,000+$225,000+ average household income

84% read all or most of every magazine58% keep issues for reference for more than 6 months

Within the next two years, Traverse Magazine subscribersplan on purchasing the following services:

36% investment and fi nancial services58% tax, accounting services23% legal services

Estate & FinancialPLANNING

2013

» 2014 MEDIA KIT

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MyNorth Estate & Financial Planning Profi le Advertising Rates & Specs

Leon LaBrecque, JD, CPA, CFP®, CFA passes a colleague in the office kitchen on his way to his next meeting. “Has Ford made any announcements?” he asks. “Still wait-ing”, answers the intern. “The latest Bloomberg Businessweek is on your desk though” he adds, “you might want to flip through it”.

When LaBrecque returns to his desk he finds the magazine open to an article titled U.S. Automakers Cut Retirees Lose. The article outlines the lump sum pension buyouts offered to large groups of salaried retirees by General Motors and Ford Motor Company. In his first free moment, LaBrecque finds himself quoted as the industry expert in the article.

By now, he’s used to the recognition him and his firm, LJPR, LLC, have received for their national expert status on lump sum buyout decisions. “It’s not about the individual recognition,” he says, “it’s about spreading the word that completely unbiased advice is available to retirees posed with this significant and difficult decision. That’s what we offer.” Most of the recognition comes from two White Papers, one on GM’s buyout and another on Ford’s. These free papers, referred to cleverly by LaBrecque as “owner’s manuals”, have spread throughout the country as the best independent resource available.

LaBrecque’s 23-year history working with auto-industry employees, and advising their retirements, has made LJPR the safe harbor for auto retirees in need of indepen-dent advice. LaBrecque and his team have also developed a web site exclusively for ana-lyzing a lump sum option, www.lumpsumanalysis.com. The site is home to a plethora of useful tools including the White Papers, estimators, FAQs and information on how to sit down with LJPR’s experts and look at your own scenario.

An hour consultation, which is complimentary at LJPR, gives the retiree the oppor-tunity to look at the big picture of their financial situation in terms of the lump sum. “The comprehensive nature of our firm, with CPAs, CFPs®, estate planning attorneys and other designated professionals, allows the retiree to look at the full range of con-siderations necessary in their decision”, explains LaBrecque. The White Paper is an extensive look into all of the considerations one needs to take but “it’s just a start”, says LaBrecque, “all retirees considering the lump sum should get a second opinion from an independent expert.”

This last point is one that LaBrecque stresses quite a bit, always emphasizing “inde-pendent”. As he explains, “Unlike commission-based advisors, we won’t advise some-one to take a lump sum if we believe it is not in their best interest. People aren’t used to that, they don’t expect it. That’s what we’re trying to change.”

Independent Advice on Lump Sum Pension Buyouts

Some Lump Sum ConsiderationsIt’s our job to offer the most comprehensive independent wealth management advice possible. In light of the recent lump sum pension buyouts, LJPR compiled a detailed White Paper looking into all of the areas that require consideration when making a decision of whether or not to take the lump sum. Below you will fi nd an outline of a few of the major points covered in the paper. For the complete White Paper, Ford lump sum seminar dates in your area, and other valuable resources, visit www.lumpsumanalysis.com or call us at (248) 641-7400.

• Health & Age: The lump sum shifts the investment, mortality, and infl ation risks to the retiree. If a retiree’s life expectancy is shorter than the table postulates, the lump sum provides some survivability. For retirees with a desire to leave some form of legacy, the lump sum provides for such.

• Gender: Federal law mandates the use of unisex actuarial tables; when in reality men in general, live a shorter time than women.

• Taxes, Bush Tax Cuts: The GRP is taxable, whether in a lump sum or a monthly amount. Taking the lump sum changes the income tax ramifi cations in a variety of ways. The lump sum also has a potential effect on estate taxes. At the end of 2012, the Bush Tax Cuts expire, and this will change both income and estate tax ramifi cations of the lump sum.

• Flexibility: In general, a lump sum provides considerably more cash fl ow, investment and tax fl exibility than the GRP monthly pension.

• Roths: In general, a Roth is a tax-free, not subject to RMDs, and may be passed to a spouse and subsequent benefi ciaries tax-free. Lump sum rollovers can be converted (wholly or partially) to Roth IRAs.

4555 Investment Drive, Suite 304Troy, Michigan 48098

248.641.7400www.ljpr.com

www.lumpsumanalysis.com


There are many estate and business planning myths, including: • I don’t need an estate plan because my family will “do the right thing.”• I don’t need an estate plan because my spouse will inherit everything anyway• Only the mega wealthy need estate and business planning• Once I’ve done my estate plan, it’s done for good• My death won’t impact my business

Everyone needs estate and business planning. At a minimum, everyone should have a Durable Power of Attorney, a document that names an Agent to act on your behalf for financial matters, and a Medical Power of Attorney, also known as a Designation of Patient Advocate, a document that names an Agent to make medical decisions when you are unable to make them yourself. Any child over the age of 18 and going away to school should have both a durable and medical power of attorney.

Estate planning exists at many different levels, from individuals in their golden years to the young couple that just had their first child. Parents with minor children need estate planning to appoint a Guardian and Conservator in the event of both parents death. These appointments can be included in a Last Will and Testament or by separate document. A trust can provide for blended families, special needs individuals, or a grandchild’s education. The family cottage or family business can be kept in the family and handed down for several generations with the right estate and business planning.

Business owners must also plan to make certain their proposed and existing businesses com-ply with all the laws affecting their business, including formation of business entities, tax compli-ance, business licensing, contract law, and employment issues. Starting or continuing a business requires thorough attention to the legal issues the business may face, including post-death plan-ning. Owners must decide which business structure is best for their needs, both in terms of lia-bility protection and tax issues. A small business owner must understand the different types of business structures, each of which has advantages and disadvantages in terms of legal protection. A good business lawyer can help you properly select the best type of structure for your business and make sure that legal formalities continue to be satisfied in the future in order to protect your personal assets from potential creditors of the business. The old adage, “An ounce of prevention is worth a pound of cure” definitely applies to business planning.

Our firm provides affordable estate and business planning to allow you to be able to maintain control over your assets, use and enjoy your property, provide for the distribution of your prop-erty, and change that distribution at your choosing. Our goal is to protect our clients, preserve their assets and provide peace of mind. We are here to meet your needs.

Peace of Mind for Your FutureDON’T LET THE MYTHS OF ESTATE AND BUSINESS PLANNING KEEP YOU FROM PROTECTING YOUR ASSETS.

BY THOMAS PEZZETTI & PRISCILLA HIRT

Thomas A. Pezzetti, Jr. practices in the areas of business, banking, corporate, and real estate law. His expertise is ideal for both new and established business owners. Mr. Pezzetti received his BBA from the University of Michigan, his MBA from Michigan State University, and his law degree from the University of Michigan, where he graduated Magna Cum Laude.. He also served as an adjunct professor of business law at the University of Michigan.

Priscilla V. Hirt practices in the areas of probate and estate planning, including probate and trust litigation and adminis-tration, conservatorships, guardianships and special needs planning, Ms. Hirt has over thirty years of experience. She received her BBA from the University of Michigan and her law degree from Wayne State University.

1241 E. Eighth St.Traverse City, MI 49686

(231) 941-9660www.bfarlaw.com




































Two Page Advertorial Spread$4,065


Revett, Roop & Associates has been providing financial advice and investment advisory services to clients locally and nationally since 1997. Our professional team of advisors and staff offer each client sound guidance and knowledgeable solutions.

Our unique, individualized approach and step-by-step process helps you establish your personal goals with realistic outcomes. We provide the advice, accountability and expertise necessary to coor-dinate and guide your finances to achieve your lifetime financial objectives. Successfully exceeding your expectations in a profes-sional and confidential manner is our primary goal.

We recognize the value of cooperative interaction among pro-fessionals. An essential part of our service to you is to work col-laboratively and proactively with your tax advisors, legal advisors and other professional advisors.

We look forward to the opportunity to help you achieve future financial success while continuing to provide the responsible, pro-fessional service that sets us apart from the rest.

Revett, Roop & Associates3337 S. Airport Rd. W. #4 • Traverse City, MI 49684

231-947-6700 • www.ameripriseadvisors.com/robert.t.revett

FROM L-R: Robert Revett, CRPC®, Financial Advisor; Cassie Revett, Offi ce Administrator; Thomas Roop, Financial Advisor; Heather Griffi th, Administrative Assistant and Derek P. Dall’Olmo, CFP®, Financial Advisor


Half Page Advertorial$1,440

» 2014 MEDIA KIT

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MyNorth Estate & Financial Planning Closing Dates & Ad Specifi cations

Closing DateMid-July

DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator

CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a ques-tion, please call. We do not accept ads created in Publisher.









FULL PAGE

1/2 V



1/4 Vertical 3.375 x 4.751/4 V

FOUR COLOR

FULL PAGE $2,030

K PAGE HORIZONTAL $1,075

N PAGE $640




Bonus OpportunityGet a featured listing in the MyNorth.com Northern Michigan Medical Services Directory for $190 when you purchase print

Get a standard listing in the MyNorth.com Northern Michigan Medical Services Directory for $100 when you purchase print

» 2014 MEDIA KIT

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MyNorth Guide to Giving

Providing donors with essential information at the start of the tax season, making iteasy for them to give wisely and generously. The Guide to Giving is an annual collection of profi les of Northern Michigan non-profi ts that serve as a year-long resource tophilanthropists and volunteers.

Circulation30,000

• Mailed to all Traverse Magazine subscribers with the October issue• Mailed directly to 12,000 affl uent households in Northern Michigan• Complimentary distribution at key locations throughout the region• Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.


93% age 45 or older

94.4% of Traverse Magazine subscribers report making cash charitable donations to one or more organizations in a given year.

$225,000 average household income$519,000 average estimated value of primary home

84% read all or most of every issue58% keep issue for reference for more than 6 months


2013-2014

CharitableEvents

Calendar


Support


Make a Difference!




» 2014 MEDIA KIT

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MyNorth Guide to Giving Profi le Advertising Rates & Specs

18 MyNorth.com Guide to Giving

MICHAEL’S PLACE1055 Carriage Hill Drive

Suite 4Traverse City, MI 49686

(231) 947-6453fax: (231) 947-7114

[email protected]

SERVICE AREALocated in Traverse City,

Michigan, Michael's Place serves grieving children,

teens, adults and fami-lies throughout northern

Michigan with innovative and compassionate sup-

port programs designed to ease the impact of loss.

EXECUTIVE DIRECTORMindy Buell

BOARD OF DIRECTORSM. Christine DennosFounder and President

Beth Melcher,Treasurer

Terry Carrithers

Martha “Marti” Johnson

Timothy Keenan

Susan Kuras

Michael’s PlaceMISSIONMichael’s Place offers support and advocacy for grieving children, teens, and families, and raises community awareness on grief issues.

BRIEF HISTORYMichael’s Place began in 2001 working with grieving children, teens, and families fol-lowing the death of a loved one. Michael’s Place welcomes families of all backgrounds. Each week families come together to share stories and experiences and find comfort and strength with others who understand.

Michael’s Place services are free to all families and individuals. In addition to our weekly support groups held on Monday evenings, Michael’s Place services include Make A Memory and other healing pro-grams in our Family Support Center, family meetings, educational workshops, school-based grief support programs and services, emergency personnel trainings, community trainings, and more.

Our new program, Robin’s Nest, helps ease the burden of grief for both the child and the parent. Through planned mentored activities, Robin’s Nest brings the joy back to the grieving child and gives parents the peace of knowing their children are begin-ning to heal. Robin’s Nest has provided many “best day” events including meeting the Blue Angels and Red Wings, judging a classic car show with Hagerty, swimming and horseback riding at Charity Hill Ranch, and running through the corn maze at Gallagher’s Farm Market. In 2009, Michael’s Place provided over 41,000 hours of direct service to those grieving in our community.

GOALSDeath does not discriminate, but instead crosses all boundaries. Without appropriate support, statistics show that those who are grieving are more likely to turn to unhealthy behaviors. Without support, an increase is evident in school dropouts, drug and alco-hol use and abuse, and depression. The goals of Michael’s Place are to provide heal-ing in a healthy manner for grieving individ-uals and families and hope fortheir future.

VOLUNTEER OPPORTUNITIESVolunteers are the key to the success of Michael’s Place and are needed as support group facilitators, mentors, office assistants, board and committee members, and special events aides. Experience is not necessary as Michael’s Place trains all volunteers.

GIVING OPPORTUNITIESGive to: 1055 Carriage Hill Drive, Suite 4Traverse City, MI 49686(231) 947-6453 P(231) 947-7114 F mymichaelsplace.netAs a local organization, all of the financial gifts received by Michael’s Place will direct-ly serve our community. Michael’s Place accepts gifts through check, credit card, stock transfer, and more. Gifts can be given in remembrance or in honor of a loved one and as a sponsorship of a special event, a memorial, or a grant through a foundation or trust.

FUNDRAISING EVENTSMichael’s Place hosts a Night at the Movies in May and a Vineyard Party in September. In December, Michael’s Place presents an annual holiday appeal. Private parties are hosted throughout the year to benefit Michael’s Place.

BIGGEST NEED IN 2011As many families are financially burdened following the death of their loved ones, Michael’s Place is committed to remaining a no-cost organization. Gifts of time and money, small or large, are needed in order to continue to provide a quality program to the individuals who seek our assistance. Please help support the many grieving chil-dren, teens, and families on their journey of healing!

Giving Guide to

2010 GIVING GUIDE.indd 18 10/7/10 2:56 PM


Traverse HealTH CliniC

3155 Logan Valley Rd.Traverse City, MI 49684

231.935.0799fax: 231.935.0501

traversehealthclinic.org

serviCe areaThe Traverse Health Clinic provides access to afford-

able health care services to uninsured adult residents in Benzie, Grand Traverse

and Leelanau counties.

exeCuTive DireCTorArlene Brennan

BoarD of DireCTorsDan Edson,

President

Carl Benner, MD,Vice President

Edward Carlson,Treasurer

Pat Nestor,Secretary

Raymond Bohrer, MD

William Crawford

Kathrine Garthe

T. Michael Jackson

Gregory Paffhouse

Beverly G. Toomey, PhD

Daniel Webster, MD

Judith Williams

Traverse Health ClinicMission sTaTeMenTTo provide access to affordable health services through community collaboration to people in need.

goalsTraverse Health Clinic is the local safety net for thousands of lower income adults in our community, a unique organiza-tion which offers enrollees access to com-prehensive health care services at little or no charge. Without the Traverse Health Clinic, many individuals would simply forgo seeking the care they need.Traverse Health Clinic has grown to meet patient needs. Enrollees are assigned to a primary care provider, either at the on-site Clinic or out of a volunteer provider’s private office. That patient is then pro-vided access, as needed, to: · specialty care· vision care· mental health counseling· dental services· hospital outpatient services· wellness programs· a medication access program. All these programs and services touch the lives of 2,300 people every month, thanks to a large community of support.

Brief HisToryThe roots of our organization’s efforts date back to the mid 1970’s when a group of physicians and nurses came together to form the Community Health Clinic, which existed as a largely volunteer orga-nization providing free services to people in need for over 25 years.

In 2007, the clinic merged with the Grand Traverse Regional Health Care Coalition (GTRHCC), which was a net-work developed to provide low income uninsured adults access to various pro-viders and hospital outpatient services in the community.

This created the Traverse Health Clinic, a private nonprofit 501 (c) (3) which is now able to provide both on-site

care and access to hundreds of volunteer providers in the community.

volunTeer opporTuniTiesVolunteers are critical to the Traverse Health Clinic’s ability to provide so many people with access to such a variety of services. We always invite additional pro-viders to volunteer either at our on-site clinic which sees 1,000 people a month or out of their private offices. Additional opportunities for volunteerism also always exist for fundraising activities, and we invite you to get involved in a wonderful service organization!

giving opporTuniTiesThe challenging economic environment has impacted many neighbors in our community, making the programs and services offered at the Traverse Health Clinic more important than ever to help-ing individuals maintain their health and give them opportunities for the future. An urgent need exists in our dental pro-gram, in which needs have more than doubled in the past year. Vision services have also doubled, as all our services continue to increase as community health needs skyrocket.

Our greatest need is for greater sup-port for our programs as a whole and for these emerging areas where needs are par-ticularly acute.

The Traverse Health Clinic depends upon the volunteerism and financial sup-port of the entire community the whole year long. Private donations may be made by phone at (231) 935-0412 or on-line at www.traversehealthclinic.org.

giving guide to

From left to right: Richard J. Abbott, O.D. | Clayton G. Skrzypczak, O.D. Kenneth H. Musson, M.D., M.S., F.A.C.S. | Daniel D. Thuente, M.D. | Petra von Kulajta, M.D.

Peter J. Sneed, M.D. | Matthew P. Madion, M.D. | Jeffrey N. Wentzloff, M.D.

231.947.6246 | 800.968.6612929 Business Park Drive

(Off 3 Mile Road) Traverse City

See for yourself. www.gtoc.net

GTOC is Proud to Support the Traverse Health Clinic.

At Grand Traverse Ophthalmology Clinic, we are dedicated to providing you with the latest medical and surgical technology in a professional environment.

Serving Northern Michigan for over 60 Years.


19

GivingGuide to

A Letter to Michael's Place

Ibegan attending Michael's Place meet-ings with my son,

Jackson, shortly after 2009 started. We had lost his mother just before Thanksgiving to Lou Gehrig's disease (ALS). She was only 44 and Jackson was 7 years old.

Though we tried to make the best of the holidays, Lori's death hung over everything. I could tell that Jackson, who usually has a great spirit, was

struggling. He couldn't really talk about his mother and he had trouble expressing what he was feeling. I had read about Michael's Place and decided to check it out.

At Michael’s Place we found other people just like us who had lost a loved one. By sharing our experiences and talking about our losses, we began to realize that we were not alone in the way we were feeling.

Grief is a universal emotion, but it's also mostly a private process. Letting it out helps with the letting go. Jackson met other kids who had lost a parent and was able to talk with some of the great volunteers who connected with him in ways that I was unable to. He started to ask how long it was until Monday -- our Michael's Place night. It was something he looked forward to and I noticed that Jackson started to get his old spunk back after we had been going for a month.

I believe that my son made it through that terrible period of his life because of his innate strength and because Michael's Place helped him tap into that strength. Michael's Place is truly a valuable community resource.

As you gather with your loved ones, I urge you to hug them tight and not take their presence for granted. I also ask you to consider where you would turn if you lost one of those loved ones. For Jackson and myself, we were lucky that Michael's Place was there for us. It's there for you, too. Please consider donating to this very needed organization. Your financial support is so important to all of us who need it most.

– Brian


From left to right: Richard J. Abbott, O.D. | Clayton G. Skrzypczak, O.D. Kenneth H. Musson, M.D., M.S., F.A.C.S. | Daniel D. Thuente, M.D. | Petra von Kulajta, M.D.

Peter J. Sneed, M.D. | Matthew P. Madion, M.D. | Jeffrey N. Wentzloff, M.D.

231.947.6246 | 800.968.6612929 Business Park Drive

(Off 3 Mile Road) Traverse City

See for yourself. www.gtoc.net

GTOC is Proud to Support the Traverse Health Clinic.

At Grand Traverse Ophthalmology Clinic, we are dedicated to providing you with the latest medical and surgical technology in a professional environment.

Serving Northern Michigan for over 60 Years.


Two Page Spread with Success Story$2,650

Two Page Spread with Display Ad$2,650

» 2014 MEDIA KIT

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MyNorth Guide to Giving Profi le Advertising Rates & Specs


Crooked Tree ArTs CenTer

461 E. Mitchell Petoskey, MI 49770

231-347-4337www.crookedtree.org

serviCe AreACharlevoix, Emmet

and Antrim counties

exeCuTive direCTorElizabeth K. Ahrens

BoArd of direCTorsKurt Wietzke, President

Debbie Sears, Vice President Bill Hicklen, Treasurer

Paula Welmers, Secretary Kim Aikens

Tracy Bacigalupi Ermy Bonfield Carole Carroll

Lynn Carson Ginny Cash

Marilyn Crawford Lynn Dinning Mary Driggs

Gary Fedus John Fershee Patti Grannis Ronnie Higgs

Mike Isermann Melissa Keiswetter

Wally Klein Deanna Klosinski

Christy Kneese Nancy Kohler

Bill Millar Chris Morley

Kelsey Lee Offield Elizabeth Pollie

Jeff Roski Tony Ryner

Ann Stallkamp Michele Walker

Nick White Ken Winter

Todd Wyett

Crooked Tree Arts CenterMission sTATeMenTTo create, stimulate and perpetuate the arts in Northern Michigan.

Brief hisToryFounded in 1971 by seven area residents looking to gather artists and art enthusiasts with the common goal of providing concerts and exhibit opportunities. In the early 1980s the fledgling organization purchased a former Methodist church in downtown Petoskey. In 2003 a $4 million renovation was completed, and today the architectural gem—along with award winning programs—continues to gar-ner national acclaim.

The 2,300 member organization directly serves three northern Michigan counties. Managed by eleven professional staff mem-bers, assisted by a broadly-experienced board of directors, supported by annual donations and augmented by 10,000 annual volunteer hours, CTAC operates at full capacity and full throttle throughout the year. The organi-zation excels in its ability to create and offer a wide variety of arts experiences on-site and offsite to 50,000 patrons each year ranging from 4 to 90 years of age.

volunTeer opporTuniTiesEach year over 300 volunteers contrib-ute their time to support the mission of the Crooked Tree Arts Center. We invite resi-dents to join one of the ten active committees including visual arts, education, performing arts, D’Art for Art and docent tours.

wAys To giveThere are many ways you can help the Crooked Tree Arts Center. We welcome your participation and encourage you to consider these options.

Membership: A membership to Crooked Tree Arts Center makes the perfect gift for children who are learning to explore their world, for a newlywed couple just begin-ning to discover their common interests, for that person on your list who already has everything, or simply for someone withwhom you want to share your joy in art.

Gifts in Honor: You can give a donation in memory, honor or tribute of a friend or family member.Program Support: Make a gift to a specific CTAC program such as exhibitions, concerts, programs for youth, or special events. The list is nearly endless. Endowment : For a gift that will keep giving year after year, consider contributing to our permanent endowment. Invested to pro-vide income through interest earned, your gift will allow CTAC to continue working to further our mission well into the future. Planned Giving: While cash contributions are always appreciated, there are other creative and flexible options that can benefit you and CTAC. The term "planned giving" refers to any gift that involves financial or estate plan-ning. Today, planned gifts are more impor-tant than ever to CTAC’s stability and future success. Such gifts can provide important benefits both to you and to CTAC.

To learn more about ways to give to CTAC, please contact us.

Events, workshops and activities:

• Concerts

• Exhibits

• Crooked Tree Youth Orchestra

• Ballet & jazz/hip-hop classes

• Coffee at Ten

• Gallery Talks

• Docent Programs

• Day Away

• Holiday Art Bazaar

• Art Tree Sales Gallery-artwork created by northern Michigan artists

• D’Art for Art

• Workshops & classes in painting, pottery, drawing, fiber, and all musical instruments

• Summer Kids Art Camp

• Youth Arts Show

• Young Writers Juried Exposition

• Paint-Out

• New Year’s Eve Celebration

• Art in Public Places

• Culinary Arts classes

• eddi Awards

• Swirl

giving guide to



Giving Guide to

Michael’s PlaceMyMichaelsPlace.netSee Our Profile On Pages 18 & 19

Michigan Land Use Institute148 East Front Street, Ste. 301Traverse City, MI 49684231-941-6584www.mlui.org

Michigan Legacy Art Park12500 Crystal Mountain Dr.Thompsonville, MI 49683231-378-4963www.michlegacyartpark.org

Northern Lakes Community Mental Health105 Hall StreetTraverse City, MI 49684231-922-4850www.northernlakescmh.org

Northwest Michigan Health Serviceswww.nmhsi.org See Our Profile On Page 25

Raven Hill Discovery Center4737 Fuller RoadEast Jordan, MI 49727231-536-3369www.ravenhilldiscoverycenter.org

TART TrailsP.O. Box 252Traverse City, MI 49685231-941-4300www.traversetrails.org

The Children’s HouseAn Independent Montessori School5363 North Long Lake Rd.Traverse City, MI 49684231-929-9325www.traversechildrenhouse.org

The Manna Food Project8791 McBride Park CourtHarbor Springs, MI 49740231-347-8852www.mannafoodproject.org

The Pathfinder Schoolwww.thepathfinderschool.orgSee Our Profile On The Inside Back Cover

The Watershed Center of Grand Traverse Bay13272 South West Bay Shore Dr.Traverse City, MI 49684231-935-1514www.gtbay.org

Third Level Crisis Intervention Center1022 E. Front StreetTraverse City, MI 49686231-922-4800www.thirdlevel.org

Tip of the Mitt Watershed Council426 Bay StreetPetoskey, MI 49770231-347-1181www.watershedcouncil.org

Traverse Health Clinicwww.traversehealthclinic.orgSee Our Profile On Pages 20 & 21

Zonta Club of Traverse City P.O. Box 1412 Traverse City, MI 49685 www.zontacluboftraversecity.org [email protected]

Giving Directory


One Page Profi le$1,600

™

NATIONAL WRITERS SERIESWriters Series of Traverse City™

OUR MISSION The Traverse City National Writers Series supports Grand Traverse area high school students pursuing writing careers by bringing to life great conversations with today’s best-selling authors. Net proceeds from events are donated to a dedicated scholarship fund with the Grand Traverse Regional Community Foundation.

JOIN NWS if you love National Writers Series and want to help us support young writers and deepen our community’s appreciation of the written word.

• volunteer • donate • support

For more information visit www.nationalwritersseries.org

BECO

ME A

FRIEN

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BENJAMIN BUSCH

MICHAEL CONNELLYThe Black Box

Janet EvanovichA

yann

Hir

si Ali

Infi del m

y life

LE

E C

HIL

DA

WA

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ED

MA

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maggie stiefvater

The Raven Boys

Lynn Rutan

Jack Segal DIPLOMAT - COLUM

NIST - LECTURER

In support of the National Writers Series Scholarship Program & the Front Street

Writers Program

Great StoriesGREATConversations

N Page Profi le$645

Directory Listing$80

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MyNorth Guide to Giving Closing Dates & Ad Specifi cations

Closing DateMid-August

DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator

CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a ques-tion, please call. We do not accept ads created in Publisher.









TWO-PAGE SPREAD


1/4 Vertical 3.375 x 4.75

1/4 V

FOUR COLOR

TWO-PAGE SPREAD WITH $2,650SUCCESS STORY

TWO-PAGE SPREAD WITH $2,650DISPLAY AD

ONE-PAGE PROFILE $1,600

N PAGE PROFILE $645

DIRECTORY LISTING $80


ONE-PAGE



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MyNorth Medical Insider & Resource Guide

Include your practice in the most comprehensive Medical Guide in Northern Michigan and provide potential patients with essential information about you, your team and your services. The Medical Insider and Resource Guide offers a top notch, credible way for you to inform your patients and potential patients about what makes your practice uniquely qualifi ed to manage their health care needs.

Circulation28,000

• Included in the November issue of Traverse, Northern Michigan’s Magazine• 4,000 complimentary copies distributed at area health care facilities, pharmacies and medical offi ces• Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.• Participating advertisers are also included in a Medical Directory placed in the June issue of

Traverse, Northern Michigan’s Magazine


87% age 35 or older

66% annual household income of $100,000+

99% satisfi ed or extremely satisfi ed with the magaine

58% keep issues for reference for more than 6 months

» 2014 MEDIA KIT

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MyNorth Medical Insider & Resource Guide Profi le Advertising Rates & Specs

MY VISION IS FINEWhy do I need an eye exam?

BY Robert K. Butryn, M.D.

MYNORTH MEDICAL GUIDE

4033 Eastern Sky DriveTraverse City, Michigan 49684

(231) 932-9000www.northernvisioneyecare.com

Northern Vision Eye Care delivers state of the art medical, surgical and optical eye care with a passion for excellence, individuality and community service.

Your sight is truly a miraculous gift. Did you know your eyes can see into the past? The Andromeda galaxy is 2.8 million light years from earth and can be seen as a fuzzy speck of light below the constel-lation Cassiopeia. The light you see trav-eled 2.8 million years to reach your eye; therefore what you are seeing is actually 2.8 million years into the past! Can you see the Andromeda Galaxy?

Your eyes are your windows to the world. You go to your annual physical to screen for health problems without warn-ings like cardiovascular disease or can-cer. Your eyes also need routine exams to screen for eye diseases without warnings such as glaucoma and diabetic retinopathy. With people living longer today, preserv-ing your eyesight will enhance your qual-ity of life as you age.

Did you know that approximately 19 million adult Americans have diabetes, and diabetic retinopathy is the leading cause of blindness among working age Americans? Diabetic retinopathy can be the first sign of diabetes. Diabetes affects the small blood vessels throughout the entire body, including the eye, and these changes can be identified with a non-invasive eye exam. Several decades of clinical research and the advent of medi-cal lasers and multi-center clinical trials have paved the way for treatment strate-gies that are 90% effective in preventing severe vision loss. Diabetic eye disease is best treated before you loose vision. With access to the latest technology, such as the Optopmap retinal scanner, fluorescing angiography, OCT laser scanner, digital

photography, and argon lasers, we can optimize our detection and treatment of diabetic retinopathy.

Unlike diabetes, glaucoma only affects the eye and has no early symp-toms. Nevertheless, glaucoma is the lead-ing cause of legal blindness in the United States. The vision loss is painless and dif-ficult to notice in the early stages. Over 7 million office visits occur annually to monitor patients who are at risk for or who have glaucoma. It is often referred to as the sneak thief of sight, because nearly half of those affected are unaware of their disease. In the past, glaucoma was synon-ymous with high pressure within the eye. We now have a much better understand-ing of the complexity of glaucoma and its risk factors. For example, glaucoma can occur with normal eye pressures and high pressures do not always mean glaucoma. Since there is no single test to detect glau-coma, we are diligent in screening and monitoring our patients who are at risk for developing vision loss. Combining eye exams with advanced technology such as retinal scanning lasers, corneal thick-ness measurements, and blue-yellow visual field analysis allows diagnosis of glaucoma in its earliest stages. This is important, because early diagnosis and treatment pre-serves sight.

We often take for granted just how precious our eyes are. Unfortunately many people equate their eye health to sim-ply needing glasses or seeing clearly and often do not realize that there are silent eye conditions which can result in vision loss if left untreated.

Robert K. Butryn, M.D.Board Certified Opthamologist

From the moment you walk through the door of Northern Vision Eye Care, you know you’re in for a unique experience. Founded in 1998, NVEC is the pinnacle of excellence in medi-cal, surgical, and optical care in Northern Michigan.

Being a board certified ophthalmologist, Dr. Butryn is an experienced physician and surgeon. His dedication to staying on the leading edge of research and technology in the detection and treatment of eye disease sets him apart. Dr. Butryn is an innova-tor known for his LASIK expertise and has changed the face of eye care in Northern Michigan.

Dr. Lintz offers highly personalized care to patients, provid-ing a full range of optometric care to both adults and children.

She also serves as a member of the Board of Directors for the Michigan Optometric Association.

Northern Vision Eye Care enjoys giving back to the commu-nity. Throughout the year NVEC offers free Optomap retinal screenings and participates with the Grand Traverse Regional Health Care Coalition and InfantSEE program providing adult and infant eye care at no charge for those in need. Patients con-tribute as well by donating their used spectacles to the Lions Club.

You’ll know that you’re in for a unique experience that com-bines the best of technology with an individualized approach when you walk through the doors of Northern Vision Eye Care.


Robert K. Butryn, M.D., Jennifer Lintz, O.D.4033 Eastern Sky Drive • Traverse City, MI 49684

231-932-9000 • northernvisioneyecare.com

Robert K. Butryn, M.D., Jennifer Lintz, O.D.

Two Page Advertorial Spread$4,105

Surgical Associates of Traverse City has been caring for Northern Michigan for over 30 years. Our board certified sur-geons and team of health care professionals provide the highest quality of care. We provide the latest innovations in gener-al, colorectal, laparoscopic, vascular, and endovascular surgery. Including carotid artery stents, thoracic and abdominal aortic endografts, and laser vein treatment. We have also introduced da Vinci Surgery as a surgical option to our patients for certain colorectal surgeries. This type of surgery is a robotically-assist-ed surgery, which is a minimally invasive alternative to open or laparoscopic surgery. In addition, our on-site accredited vascu-lar laboratory offers noninvasive ultrasound testing for the neck, extremities, and abdomen.

Our business philosophy focuses on meeting the needs of

our patients and their families, while providing unequaled sur-gical expertise. Successfully resolving medical concerns in a pro-fessional and compassionate manner that exceeds our patients’ expectations is our primary concern. We strive to be exceptional in our responsiveness to the needs and concerns of our patients and their families.

We recognize the evident value of cooperative interaction among physicians when caring for patients, so we have made it an essential part of our practice to network with our colleagues and stay well informed of the latest surgical recommendations and treatments. We look forward to the future and exploiting new technology in surgery in order to continue to provide the quality care and services that sets us apart from the rest. For more information visit www.surgicalassociatestc.com.

CAPTION: (L-R) William P. Potthoff, M.D., FACS, Walter C. Noble, M.D., FACS, Michael H. VanderKolk M.D., FACS Richard N. Tooley, M.D., FACS, Thomas J. Quinn, M.D., FACS, Michael J. Boros M.D., William R. Ranger, M.D., FACS (Fellow, American College of Surgeons)

Surgical Associates1221 Sixth Street, Suite 306 • Traverse City, MI 49684

231-935-2400 • www.surgicalassociatestc.com



» 2014 MEDIA KIT

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MyNorth Medical Insider & Resource Guide Profi le Advertising Rates & Specs Cont.

Fact:Varicose veins can often cause leg fatigue, aching, itching and an overall decline in energy. Left untreated, they can also result in skin ulcers developing in the lower leg.

Varicose veins are enlarged, rope-like veins that are dark blue to purple colored and usually larger than 3mm in diameter. They can be deep or superficial. Varicose veins result when the valves located in the veins become weakened and fail to fully shut as the blood is pumped back to the heart. Blood then pools in the veins and the veins begin to sell and bulge. The tendency toward vein problems can be genetic and often runs in families. The most common site of varicose veins is in the legs because the valves in the legs have the toughest job of returning the blood all the way back to the heart. These veins can often cause leg fatigue, aching, itching and an overall decline in energy. If left untreated, they can also result in phlebitis, thrombosis (clots) and skin ulcers developing in the lower leg. In most cases, spider and varicose veins do not serve any usefulness as they have become dysfunctional. The removal of these veins encourages the body to create collat-eral circulation often resulting in an overall improvement of circulation.

At the Vascular Center of Northern

Michigan, Dr. Colburn offers a range of non-surgical, minimally invasive meth-ods to provide long lasting results in the treatment of unsightly and painful spider and varicose veins. Options for treatment may include: Sclerotherapy (injections), Endovenous Ablation (minimally inva-sive laser treatment), Microphlebectomy (removal of the veins)

These convenient, non-surgical, out-patient procedures are performed at our office with minimal scarring and downtime. Many insurance plans will cover varicose vein treatment.

After receiving your medical history as well as a family history of venous disorders, a duplex scan is performed at the office. This simple and painless ultrasound test will evaluate the function of your valves and will also measure the amount of reflux (blood pooling). These results allow Dr. Colburn to select the best treatment for your vein condition.

To find out more about varicose veins and treatment options, visit our website at vascularcentermi.com.

EFFECTIVE APPROACH TO VEIN CAREVascular Center Of Northern Michigan

BY DR. MICHAEL COLBURN, MD

Dr. Colburn is a graduate of North-western University Medical School. He received his surgical training at UCLA Medical Center and went on to com-plete a two year Fellowship in Vascular Surgery. Dr. Colburn specializes in the treatment of carotid disease, abdominal aortic aneurysms and peripheral vascular disease as well as varicose and spider veins. He is a current member of the Society of Vascular Surgery.

3930 Cedar Run Rd.Traverse City, Michigan 49684

(231) 935-0390www.vascularcentermi.com


Full Page Article$2,350

L-R: Jay Starr MD, Wayne K. Stefanciw MD, Ward Gillett MD,Robert Hall MD. L-R: Jay Starr MD, Wayne K. Stefanciw MD, Ward Gillett MD,

10028 07/10

1105 Sixth St.Traverse City, MI 49684(231) 935-5000

munsonhealthcare.org

HAVE YOU HEARD OF DA VINCI® SURGERY?

Traverse City

This will cover your incision.

Your surgeon can see in 3-D.

You can get back to doing what you love.

Important Considerations

Only you and your doctor can decide whether da Vinci surgery may be right for you. For more information or for a list of surgeons performing da Vinci procedures in Traverse City, go to munsonhealthcare.org/davinci or call (231) 935-5886 or toll free 1-800-533-5520.

Munson Medical Center

To Petoskey

Grand TraverseResort

When medication and other non-sur-gical treatments are unavailable or cannot relieve symptoms, surgery is the recom-mended treatment for many conditions that affect the male reproductive organs and urinary tract organs. Fortunately, less invasive surgical options are available today to many people facing urologic surgery.

Bay Area Urology Associates, through Munson Medical Center, now has avail-able the da Vinci® Si Surgical System, the most advanced robotic surgical technology available today. So, patients in northern Michigan no longer have to travel out of the region for this highly precise and minimally invasive urologic surgery.

da Vinci technology allows your surgeon to perform complex procedures through a few tiny incisions, roughly the diameter of a pencil. Your surgeon’s hand movements

are translated into extremely precise move-ments of tiny instruments placed inside your body.

Ideal when the target site is not only tightly confined but also surrounded by delicate nerves affecting urinary control and sexual function.

Because incisions are tiny and the pro-cedure is less invasive than open surgery, patients may not have much pain, have fewer complications and may have a shorter hospital stay. As with any surgery, these benefits cannot be guaranteed, as surgery is unique to each patient and procedure. The da Vinci Si Surgical System is con-sidered safe and effective, but may not be suitable for everyone. da Vinci expands the treatment options available to patients in northern Michigan, and may help you get back to doing what you love.

da Vinci® Urologic SurgeryThe Latest Innovation In Minimally Invasive Surgery - da Vinci®.

BY Bay Area Urology Associates, P.C.

3922 Cedar Run Rd.

Traverse City, MI 49684

231-935-0322

bayareaurology.com

Bay Area Urology Associates physicians and staff are com-mitted to offering patients state-of-the-art urologic treatments and procedures in a comfortable and compassionate setting. Our specialized physicians and professional staff at Bay Area Urology work together as a team to create a high-quality care environment for our patients. We strive to be accessible and supportive with area physicians and medical facilities to best serve our health care community.

We offer technically advanced medical and surgical care for the diagnosis and treatment of male and female urinary condi-

tions including general urology & minimally invasive urological surgery, cystoscopy, impotence, incontinence, kidney stones, male infertility, prostate surgery and prostatectomy, urologic cancer, vasectomy, and much more.

Our team of specialists includes Ward Gillett, M.D., Robert Hall, M.D., Jay Starr, M.D., Wayne K. Stefanciw, M.D., Jennifer Tursman, P.A. and Donna Hollister R.N. CURN.

Fact:Although it is often called a “robot”, da Vinci cannot act on its own; the surgery is performed entirely by your surgeon.

3922 Cedar Run Rd. • Traverse City, MI 49684

231-935-0322 • bayareaurology.com

Full Page Advertorial/Article$2,470

The physicians and staff of Pulmonary and Critical Care of Northwest Michigan, P.C. provide high quality, compassionate care to patients affected by pulmonary disease, sleep related dis-orders or life threatening critical illness. We strive to remain the regional leader in our specialty, to be innovators of new treat-ments, and to serve in a consultative role to other health care providers needing input from our expert physicians.

Our mission is to diagnose any lung and respiratory problems, and recommend a treatment that will give you the best breath-ing and overall health. We can help you with asthma, chronic

cough, COPD, shortness of breath, emphysema, lung cancer and abnormal chest x-rays, to name just a few.

Our team consists of six Board Certified physicians, Dr. Gwizdala, Dr. Krcmarik, Dr. Navin, Dr. Ochs, Dr. Vollbrecht and Dr. Will.

Two of our physicians are Board Certified Sleep Specialists, who will diagnose and treat sleep disorders, such as sleep apnea and many others. Each of our physicians is also a Board Certified Intensivist. We provide the highest level of care for patients in the hospital critical care units.

5087 North Royal Rd. Dr., Suite B • Traverse City, MI 49684

231-935-0440 • michiganlungcenter.comBack row L-R: Dr. Charles Gwizdala, Dr. Joseph Will, Dr. John Krcmarik, Dr. Timothy VollbrechtFront row L-R: Dr. Deborah Ochs, Dr. Daniel Navin

Dr. John Holcombe and Dr. Steve Hall are proud to provide high quality dental care to their patients. Established in 1977, the Suttons Bay Dental Center has been providing Leelanau County with conservative esthetic and family dentistry for over 30 years. A dedication to personalized, comprehensive dental care with a special focus on each patient’s comfort helps to define their team’s mission.

Now on their second decade of offering computerized CAD CAM dentistry, the office is often described by patients as high tech and cutting edge. Dr Holcombe remarks, “Many of our new patients are retired to the area and often are surprised that our

Leelanau County office is more advanced than their ‘big city’ office back home.” Digital x-rays, one visit CAD CAM designed crowns, and paperless records all contribute to the office’s advanc-es in technologies.

Although technology is important, the biggest point of pride for the doctors is the experienced, caring staff. Seeing a famil-iar face at appointments helps to establish relationships with the patients thus making visits enjoyable and relaxing.

The most rewarding part of their day is helping patients change their smiles. Drs. Holcombe and Hall have emphasized this in their practice and are thrilled to see a new smile change

1299 South West Bayshore Drive • Suttons Bay, MI 49682

231-271-6700 • suttonsbaydental.com

Dr. John HolcombeDr. Steve Hall

Dr. Steve Hall, Dr. John Holcombe

Half Page Advertorial$1,450

» 2014 MEDIA KIT

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MyNorth Medical Insider & Resource Guide Display Advertising Rates & Specs

Closing Date: Mid-September

MyNorth Medical Insider (November issue)

FOUR COLOR

FULL PAGE $2,050

K PAGE $1,075

N PAGE $645


DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat

PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

• Artwork must be 300dpi.• All colors must be set up in Cyan-Magenta-Yellow-

Black (CMYK)* values. • Change any Pantone colors to CMYK.

IF SUPPLYING A NATIVE FILE:• Include all linked graphics files. DO NOT rename graph-

ics files after linking.• Include a copy of both printer and screen fonts. Adobe

fonts are preferred. TrueType fonts will not be accepted.


Files can be delivered via: • email: [email protected]• FTP Site: Call or email for address, username and pass-

word (231-941-5714, Theresa)• CD/DVD



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MyNorth Holidays

MyNorth Holidays celebrates the season annually with interesting gift and entertaining ideas distinct to Northern Michigan. The complete calendar of holiday events gets holiday shoppers out and about in Northern Michigan.

Circulation45,000

• Included in all subscriber and newsstand copies of the November issue of Traverse Magazine• Mailed to 18,000 affl uent Northern Michigan shoppers as a stand-alone gift catalog in early-November before holiday shopping begins in earnest.• 5,000 complimentary copies distributed at high-traffi c locations throughout the region• Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

Reader Profi le55% have annual incomes above $100,00087% fi nd shopping and gift ideas in Traverse, Northern Michigan’s Magazine

Bonus OpportunityGet 50,000 impressions with a Marketplace Button on MyNorth.com for a reduced rate of $125

Find thePerfectGift

A supplement to

Shop Local!Spa TreatmentGiant SkateboardFootie PJ’sCooking ClassWine ToursIce Dunes VodkaSnow BikeCaramel Corn& Much More!

Recipes forChocolate

Truffl es,Cookies,

More!

Up NorthHolidayEvents

Calendar

plus:

holidaysGift Shopping in Northern Michigan 2013

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MyNorth Holidays Advertising Rates

Bonus OpportunityOn MyNorth.com get 50,000 impressionsfor a Marketplace Button for a reduced rate of $125

MyNorth Holidays (November issue)

FOUR COLOR SPREAD $5,300 FULL PAGE $2,885

M PAGE $2,050 K PAGE $1,710 L PAGE $1,240 N PAGE $960 T PAGE $635T PAGE $400

• Discount for black & white is 15%• All rates are net

COVERS (Four color only)BACK COVER $3,290INSIDE FRONT $3,000INSIDE BACK $3,000


9

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MyNorth Holidays Closing Dates and Ad Specifi cations

Closing DateMid-September

DIGITAL SPECIFICATIONS• Supply ad in one of the following Mac versions: Acrobat

PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

• Artwork must be 300dpi.• All colors must be set up in Cyan-Magenta-Yellow-Black

(CMYK)* values. • Change any Pantone colors to CMYK.

IF SUPPLYING A NATIVE FILE:• Include all linked graphics files. DO NOT rename graphics

files after linking.• Include a copy of both printer and screen fonts. Adobe fonts

are preferred. TrueType fonts will not be accepted.


Files can be delivered via: • email: [email protected]• FTP Site: Call or email for address, username and password

(231-941-5714, Theresa)• CD/DVD





MyNorth.com pixels inches Leaderboard 728 x 90 (10.111 x 1.25) Box 300 x 250 (4.167 x 3.472) Skyscraper 160 x 600 (2.222 x 8.333) Marketplace 145 x 70 (2.014 x .972)


1/2 H

1/3 S 1/6 V 1/2 V

1/6 H


1/6 Vertical 2.125 x 4.75


1/3 Square 4.5 x 4.75

1/3 Vertical 2.125 x 9.75


1/2 Vertical 4.5 x 7.25

2/3 Vertical 4.5 x 9.75

1/4 Vertical 3.375 x 4.75

1/9 Vertical 2.125 x 3

1/12 Square* 2.125 x 2.125

*Available only on group pages

1/4 V



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MyNorth Wedding

MyNorth Wedding is the annual premiere resource for Michigan brides, grooms and families to plan and execute their perfect Northern Michigan wedding.

Circulation20,000

• Distributed at bridal shows throughout Michigan including Traverse City, Ann Arbor, metro Detroit and Lansing• Complimentary copies delivered to fi ne bridal salons throughout Michigan and Chicago’s northern suburbs• Sold on select newsstands throughout the state• Available for purchase on ShopMyNorth.com, and is the most popular item purchased after subscriptions.

Bonus Distribution OpportunityGet a standard or featured listing in the MyNorth.com Northern Michigan Wedding Directory

New! 2014 Special Wedding Section in the January issue of Traverse Magazine.

$3.95

MYNORTH.COM/WEDDING

Simply Romantic...

weddingfor couples who love up north » 2014

Bay Harbor Village Hotel » Crystal Mountain Frog Pond Village » Grand Traverse Resort & Spa » The Homestead

Destination Weddings

PLUS:Carter Oosterhouse and Amy Smart on their green wedding

2014 Wedding Cover.indd 1 12/9/13 4:26 PM

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MyNorth Wedding Marketing Package for Locations

MyNorth Wedding Package

• A cover presenting your location’s featured wedding and wedding information

• A fi ve-page spread of a gorgeous wedding at your resort selected by Traverse, Northern Michigan’s Magazine editorial and art team

• One full-page display ad

• Two capability pages covering your location’s specifi cations

• Link to post on your site

• Your 8-page section is available to brides online as a downloadable PDF

• Thumbnail of your cover with link to your wedding for email distribution

• Reserve space by August 20th and receive for FREE, 1,000 reprints of the pages featuring your entire 8-page section

Total Investment: $5,695


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MyNorth Wedding Package

The HomesteadSTORY BY RENEE RUDZEWICZ • PHOTOGRAPHY BY KATE KRUEGER

The HomesteadSTORY BY RENEE RUDZEWICZ • PHOTOGRAPHY BY KATE KRUEGER

16 mynorth.com/wedding

Shhh…We’ve quietly created stylish new sites for weddings and receptions. They meld the majesty of Lake Michigan with the beauty of Leelanau. Choose one…flavors will swirl, wines will sparkle and your day, your perfect day, will be made.

Come see.It’ll be love at first sight.

Viewtiful Weddings

thehomesteadresort.com · Wood Ridge Road, Glen Arbor · 231.334.5000

10 MYNORTH.COM/WEDDING

Karyn BartelsDan DeKorne

August 28, 2010

THE HOMESTEADGLEN ARBOR

T here’s a hint of romantic destiny in a story Dan and Karyn like to tell. While

they both grew up summering at family cot-tages on Glen Lake, they didn’t meet until the summer after high school—though their great grandparents knew each other well enough to fl ick their porch lights “good night” to each other from across the lake. Eventually, their grandmothers introduced the two. The rest is a love story that was sealed at The Homestead’s mountain top amphitheater with its drop-away view of Lake Michigan on one side and its Glen Lake panorama on the other.

The destination wedding drew nearly 200 of the couple’s family and friends to the Glen Lake area—many of them staying at The Homestead—for a weekend of wine tasting, boutique browsing, golfi ng, boating and play-ing on Leelanau County’s gorgeous beaches. “We wanted people to come and see why we love Up North so much,” Karyn says.

The ski chairlift whisked the entire wed-ding party to the top of Bay Mountain for the ceremony. Karyn and her father rode together, and as they skimmed the treetops he turned to her and asked: “Are you ready kiddo?” She was, and walked down the outdoor aisle beaming her cover girl smile. After the ceremony, guests lingered on the hilltop enjoying the breathtaking view while sipping wine from Leelanau County’s Black Star Farms and grazing on hors d’oeuvres.

Then it was back down on the chairlifts for the reception at The Homestead’s charm-ing Mountain Flowers Lodge where guests mingled at food stations that included Asian stir fry, carved tenderloin of beef, pasta and salad. Two DJ’s had the dance fl oor rocking until late into the evening.

Opposite page: Karyn with fl ower girl

Bella Barnett who shared her duties with

Ava DeKorne. Field of Flowers Farm in

Lake Leelanau provided fl owers; the

bridal bouquet was created with Fair

Bianca and hybrid roses, miniature calla

lilies, and hydrangea fl orets. The bride

wore Kate Spade shoes. The engage-

ment ring, by LeMasters Jewelers in

Rockford, proved its seaworthiness when

Dan swam out with it into Glen Lake to

propose to Karyn.

This page: The bridal party atop Bay

Mountain; Karyn’s silk taffeta wedding

dress was Jasmine Couture from To

Have and To Hold in Traverse City. The

bridesmaids’ deep-blue raw silk dresses

were from Nordstrom; the bridesmaids

carried David Austen and hybrid roses

with antique hydrangeas in shades of

coral, salmon and pink. The bride at her

cottage on Glen Lake.

wedding 2011 11 12 mynorth.com/wedding

This page: Mountain Flowers lodge at

The Homestead. As a wedding present

to his bride, Dan hired artist Greg

Sobran to paint the ceremony—a

picture that captures the mingling

of the sky, water and sand landscape

with the bridal party colors of khaki

and blue. Dan and Karyn both attended

Calvin College in Grand Rapids. They

now reside in Kalamazoo where Karyn

is a pharmaceuticals rep and Dan owns

two businesses in Grand Rapids.

This page: The groom and his groomsmen wore khaki suits

by Woodland Tailoring in Grand Rapids. The bride wore her

grandmother’s diamond earrings. The ski hill chairlift whisked

the family, friends and bridal party to the top of Bay Mountain

to the ceremony. The cake, baked at The Homestead, was

Bavarian cream and French vanilla with raspberry filling.

PHOTOGRAPHY: KATE KRUEGER PHOTOGRAPHY,

269-998-2424, KATEKRUEGERPHOTOGRAPHY.COM

VENUE: THE HOMESTEAD, AMERICA’S FRESHWATER

RESORT, 231-334-5000, THEHOMESTEADRESORT.COM

You’ll feel at home in one of our thought-fully-appointed guest rooms or enjoy the spaciousness of a privately-owned condo-minium and exclusive setting of a vacation home. Stay in an historic Inn, a rustic retreat inside a modern, hilltop lodge or a romantic getaway nestled in the woods or on top of a lake-facing hillside. Choose a level of luxury that suits your mood and your means. We offer a seasonal range of rates, attractively-priced packages and no minimum stays.

We’ve carefully paired our menus with our wedding settings, creating cuisine that complements your style. Choose your favor-ites during your tasting visit, with the help of your event coordinator and chef. To award-winning local wines, fresh food from local farms and pastries made from “scratch” in our kitchens, we add sparkling table set-tings and expert service from unassuming staff. These are The Homestead’s ingredients for fabulous dining on the most important day of your lives.

You and your guests will spend each carefree moment enjoy-ing the resort’s many amenities while surrounded by the beauty of nature. Beach. Pools. Tennis. Golf. Kayaks. Fitness facilities. Ski runs and trails. Men enjoy “swinging” bachelor parties at our Orvis® fl y fi shing school or our Dave Pelz Scoring Game School. Ladies fi nd bliss at Spa Amira, overlooking Lake Michigan, offer-ing therapeutic massage, and lighthearted fun for bridesmaids around a spa pool.

You can welcome your guests with a beachfront bonfi re–S’mores and sunsets are included! Or with a pizza party at Beppi’s, a sports bar. Your rehearsal dinner, family get-togethers and wedding party luncheons can include sophisticated restau-rant soirees or picnics to go. And, you can send your guests home with a bon voyage brunch.

Spa Amira

Camp Firefl y

Mountain Flowers Lodge

A suite at Little Belle

THE HOMESTEAD

We invite you to visita special place where generations of lovers have shared whispered

promises, their faces caressed by Lake Michigan breezes, hearts touched

by the vision of shimmering islands, souls stirred by watercolor sunsets

over Sleeping Bear Bay and the world’s largest moving sand dunes. Here,

at The Homestead, you’ll feel waves of emotion wash over you, as you

discover the most wonderfully romantic and luxurious setting for your

destination wedding. We’ve borrowed nature’s gifts to create three

wedding venues with unmatched natural

beauty. Each promises a succession of

memorable moments you’ll treasure forever.

To learn more, we invite you to call us.

We will send you information fi lled with

wonderful photos and warm reviews from

recent brides. And, we will invite you to

come for a visit. When you do, you’ll see that

your perfect wedding, like your love, can

begin with a look and a touch.

Events CoordinatorBarb Ellis & Lindy Kellogg

Reception CapacityUp to 180

Event Rooms3

Guest Rooms225

event facilities

accommodations

catering

destination services

Wood Ridge Road

Glen Arbor, MI 49636

231-334-5000

231-334-5300 Events Phone

thehomesteadresort.com

Almost touching the sky, and fresh as the fl owers that scent its terraces, Bay Mountain offers panoramic views of majestic Lake Michigan, Glen Lake and the Manitou Passage. Guests of up to 180 can be seated here for a ceremony followed by a cocktail reception on another beautiful terrace.

When it’s time to dine and dance, we’ll whisk you and your groom from the peak to the valley below where you’ll fi nd Mountain Flowers Lodge surrounded by country gardens and a sparkling waterfall. This timbered great hall seats up to 180 guests.

A bouquet’s throw from the beach, Café Manitou inspires Thoreau-like vows in an intimate, shoreside setting with endless blue views of lake and sky. Outdoor brick terraces welcome up to 50 guests, and an adjoining bistro accommodates the same.

Camp Firefl y captures the charm of the north woods, inside and out. Celebrate your day with up to 50 guests on a lush lawn, surrounded by friendly forest and wildfl owers, or in the rustic Great Hall of an Adirondack-style lodge set beside a waterfall and pond.

Café Manitou

Camp Firefl y

Café Manitou Ceremony

A ceremony at Bay Mountain

Wedding Notebook

wedding 2011 1514 MYNORTH.COM/WEDDING

PLUS: Online PDF

Download the full version of this feature including all the photos, plus complete venue information!

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MyNorth Wedding Advertising Rates, Closing Dates and Advertising Specifi cations

MyNorth Wedding FOUR COLOR

SPREAD $3,620

FULL PAGE $2,275

K PAGE $1,145

N PAGE $575

V PAGE DIRECTORY LISTING $275

MyNorth WEDDING COVERS (Four color only)


BACK COVER $2,590

Bonus OpportunityGet a featured listing in the MyNorth.com Northern Michigan Wedding Directory for $190 when you purchase printGet a standard listing in the MyNorth.com Northern Michigan Wedding Directory for $100 when you purchase print

QR CODES $25 per code FULL PAGEBLEED: 8.5” X 11.25”

TRIM: 8.25” X 10.875”LIVE AREA: 8.75” X 10.875”

includes production

1/4 PAGE(3.375” X 4.75”)

includes production

1/8 PAGE

includes production• Image or Logo

• Business name, address, website• 65-word description

Closing Dates:8-page Packages: Mid-SeptemberFractionals: Mid-October

Ask about the Wedding Package that includes MyNorth Weddings and proximity to the special wedding feature January Traverse, Northern Michigan's Magazine. 1/4 package = $525 each when you buy both or $575 for Wedddings or $700 in Traverse Magazine 1/2 package = $1,000 each when you buy both $1,145 for Weddings or in Traverse Magazine Full package: $2,000 each when you buy both $2,275 in Weddings or in Traverse Magazine

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MyNorth Media Online

The premiere online resource for people who love Northern Michigan

MyNorth.com MyNorth Community

ShopMyNorth.com MyNorthTickets.com

MyNorth.com's Online Audience in 2013• More than 800,000 visits• More than 545,000 visitors• More than 2.1 million page views• 195 countries• All 50 states• More than 460 Michigan cities

MyNorth Community• More than 101,000 visitors• More than 130,000 visits• More than 427,000 page views

MyNorth Tickets• More than 55,000 visitors• More than 86,000 visits• More than 360,000 page views

Shop MyNorth• More than 38,000 visitors• More than 53,000 visits• More than 171,000 page views

Top Michigan CitiesTraverse CityGrand RapidsDetroitAnn ArborLansingPetoskeyKalamazooGaylordRoyal OakBrighton

Top StatesMichiganIllinoisOhioCaliforniaNew YorkIndianaFloridaTexasWisconsinPennsylvania

Combined MyNorth Media websites reach more than 741,000 visitors annually.

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MyNorth.com

MyNorth.com is the source for more than 66,000 visitors a month looking for Northern Michigan restaurants, events, attractions, outdoor recreation, arts & culture, home services, medi-cal resources and much more. More than 99,000 pages of award-winning editorial and stunning photography, plus online tools, directories, videos and downloadable products as well as daily online-only articles and information.

Almost 2.1 million pageviews in one year, making MyNorth.com the premiere resource for people who love Northern Michigan.

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MyNorth.com Advertising Opportunities

Display Advertising

Online Directories

Video

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MyNorth.com Display Advertising Rates

LEADERBOARDS• 100,000 impressions: $17 per 1000• 50,000 - 99,000 impressions: $18 per 1000• 10,000 - 49,000 impressions: $19 per 1000

BOX ADS/SKYSCRAPERS• 100,000 impressions: $16 per 1000• 50,000 - 99,000 impressions: $17 per 1000• 10,000 - 49,000 impressions: $18 per 1000

MARKETPLACE ADS• $3 per 1000

PRODUCTION• Static ad: $40• Animated Flash ad: $90• Purchase of 100,000 impressions includes

four non-animated ad changes

WEB AD DIMENSIONSBox300 x 250 pixels

Leaderboard728 x 90 pixels

Skyscraper160 x 600 pixels

Marketplace145 x 70 pixels

Box

MarketplaceButton

MarketplaceButton

MarketplaceButton

MarketplaceButton

Leaderboard

Skys

crap

er

STATSMore than 800,000 visits to MyNorth.com in the last year. These visits were from every state and 195 countries, seeking information about Northern Michigan through MyNorth.com.

More than 2,000,000 pages were viewed on MyNorth.com in the last year. All of these pages celebrate the best of Northern Michigan.

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Online Directory Rates for:

Home Services DirectoryWedding Directory

High Visibility Featured Listing• Three enlargeable photos• Setting, location and amenities descriptions• Pricing• 750-word description• Featured button appears on the directory search page• $390 per year• $190 per year with print

Standard Listing• Image or logo• Business name, address, website (links to website)• 65-word description• $290 per year

• $100 with print

Please submit your directory ads using the appropriate form.Wedding Directory: MyNorth.com/WeddingFormHome Services Directory: MyNorth.com/HomeServForm

Northern Michigan Home Services Directory

Northern Michigan Wedding Directory

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Online Directory Rates for:

Restaurant DirectoryHotel DirectoryCabin/Cottage Directory

High Visibility Featured Listing• Three enlargeable photos• Setting, location and amenities descriptions• Pricing• 750-word description• Featured button appears on the directory search page• $390 per year• $190 per year with print

Standard Listing• Image or logo• Business name, address, website (links to website)• 65-word description

Please submit your directory ads using the appropriate form:Restaurant Directory: MyNorth.com/RestFormHotel Directory: MyNorth.com/HotelFormCabin/Cottage Directory: MyNorth.com/CottageForm

Northern Michigan Restaurant DirectoryDirectory

Northern Michigan Hotel Directory

Northern Michigan Cabin/Cottage Directory

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MyNorth Video

MyNorth.com’s online video instructs, informs, entertains and inspires hun-dreds of thousands of visitors seeking information and experiences in and about Northern Michigan.

Statistics show that video holds a captive audience that is very engaged with the content. Consumers click on videos because they want to see them. That’s advertising at its best.

MyNorth Videos appear in their category on MyNorth.com for one year and can clients can link to them from their website, emails, social media and more.

A Google study reports that video affects every stage of the travel-purchase

process from research through post-purchase.

Scan here for video:mynorth.com/visitbellaire

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MyNorth.com Video Opportunities

Videos are often included in newsletter editorial reaching from 50-69,000+ subscribers

Video Postcards• One-minute professionally produced video shot on location at your business• Includes music• Available in the Video section of MyNorth.com for one year• Link to the video from your website from your emails, from social media• $450• $400 with print

One-minute Walk and Talk• One-minute professionally produced video shot on location at your business• Voice-over + music• Simple graphics• Available in the Video section of MyNorth.com for one year• Link to the video from your website from your emails, from social media• $650• $600 with print

Custom Video Production• Professional custom production available on request

QR Code• To use on print materials to drive traffi c to your video • $25

Scan here for video:mynorth.com/rustictour

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ShopMyNorth.com

ShopMyNorth.com is the marketplace for more than 38,000 online Northern Michigan shoppers.

When people who love Northern Michigan can’t experience the delight of shops, boutiques and artisans in the villages and towns Up North they use ShopMyNorth. It’s easy for you to sell our audience your Northern Michigan products—we do all the marketing to drive traffi c to the ShopMyNorth.com site.

How it worksFirst we post your products in our online store ShopMyNorth.com, if they are made in Michigan or have a special connection to Northern Michigan themes or lifestyle. Then when an order comes in we send you an email with all the customer information so you can ship your products to them. Monthly we send you your share of the revenue and shipping reimbursement. Our marketing drives traffi c to the site to see your products. It’s that easy!

Individual Products Displayed • Products appear alongside ShopMyNorth products • Free to post your products, ShopMyNorth retains 25% of revenue when your product is sold

Featured Retailers • Unlimited number of products, minimum of 3 • Category page with your image and info on top • Regular rotation in the ShopMyNorth.com opening slide show • $200 annual fee, ShopMyNorth retains 25% of revenue when your product is sold

ShopMyNorth Marketing • Traverse Magazine, 24,000 circ. print ads all year, early participants may be featured in print ads • Online ads on MyNorth.com, the best Northern Michigan website, 66,000 avg. visits per month, 91,000 in summer, Featured Retailers names and images used regularly • MyNorth Holidays print ads, 45,000 circ. • Email newsletters to 50-69,000 subscribers • Additional seasonal advertising in print and broadcast media

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MyNorthTickets

Anyone Can Use MyNorthTicketsAny organization can use MyNorthTickets to process: ticket sales; registrations for classes and workshops; reservations for dining events or parties; fundraisers; entrance into attractions like festivals, museums, historical sites, boats, tours and parks.

MyNorthTickets Benefi ts:• Sell seamlessly on your website and in the MyNorthTickets portal using one easy system• Adapt to use general ticketing or reserved seating charts• Process credit card orders securely• Collect ticket buyer information for your database• Free QR codes to use on posters and in your ads, so smart phone users can purchase tickets on the spot• Optional ticket printing services, call for quote• Optional box offi ce staffi ng at $25 - $35 per hour, plus mileage

MyNorthTickets Marketing• Traverse Magazine, 24,000 circ. MyNorthTickets print ads year-round• Online ads on MyNorth.com, the best Northern Michigan website, 66,000 avg. visits per month, 91,000 in summer, ticketing organizations’ names and images featured regularly in MyNorthTickets advertising • MyNorth Vacation Guides MyNorthTickets print ads, circ. 375,000• MyNorthTickets text ads in e-newsletters to 50-69,000+ subscribers

• Additional seasonal MyNorthTickets advertising in print and broadcast media

Additional Marketing OpportunitiesTicketWire monthly e-newsletter, 69,000+ subscribers• Image; links to videos and website; 100 words of copy• “Buy Tickets” button• $25 for ticketing organizations; $100 for non-ticketing organizations• Please submit your ad to MyNorth.com/WireForm

Tickets Alerts, custom e-newsletter, 21,000+ subscribers• Customized email alert, exclusive to your event• Limited to 15 alerts per month• Available to ticketing organizations only• Image; links to videos and website; 3 paragraphs of text, last paragraph covers ticket and box offi ce information• “Buy Tickets” button• $75 each alert• Please submit your ad to MyNorth.com/AlertForm

• Additional seasonal MyNorthTickets advertising in print

MyNorthTickets.com is the regional ticket portal for Northern Michigan where organizations can sell tickets for everything from music to theater to boat excursions.

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E-newsletters

MyNorth Media’s e-newsletters are one way many people who love Northern Michigan choose to get all the information they need about food and wine, travel, getting outdoors, building and styling their homes and raising kids Up North.

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FOOD & WINE

• New food fi nds• Recipes using the farmer’s market• Wines that can’t be missed• Tips for entertaining• Restaurant openings• And more—all free!• 52,000+ subscribers

NORTHERN STYLE

• Entertaining ideas• Green building and renovating techniques• Decorating tips to bring the North into your home• Healthy living ideas• 50,000+ subscribers

GETTING UP NORTH

• Summer vacations Up North• Winter ski weekends• Lodging deals• Cottage & Lakefront Living• Events• 53,000+ subscribers

OUTDOORS

• Camping, paddling & hiking trips• Tips on the best gear• Wildlife information• Biking trails• Events• 50,000+ subscribers

• Fishing holes & tackle

KIDS UP NORTH

• Great for grandparents, parents & caregivers• Crafts & projects• Classes, festivals & events• Things to do and tips on how• 2,090 subscribers

E-newsletters

TICKETWIRE

• Events• Festivals• Lessons & Conferences• Fundraisers• 69,000+ subscribers

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E-newsletter Advertising Rates

E-newsletter Advertising• $300• Headline, one image, logo• Text ads include 25 words• Link to advertiser webpage

Exclusive E-mail Blast• $1,500 each• A sponsored email blast to our entire list of 65,000+ subscribers• Limited to one per month• Customized • May include several logos, images and links• Text is unlimited although we suggest fewer than 500 words.• Great for announcing events & specials

The whole newsletter is about your organization—every photo,

all the stories and links.

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Custom Communication Services

Website Design & Development High Definition Video Production

Custom Publishing Custom E-newsletter Design and Management

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Website Design & Development

MyNorth Media offers website design & development for as low as $2,000.Enterprise-class CMS and e-commerce solutions available. Custom designs. MyNorth Media never uses templates or stock designs.

MicrositesCustom CMS SitesCustom BlogsE-Commerce SolutionsCustom Form DevelopmentLead GenerationLanding PagesCustom Email TemplatesCRM IntegrationSEO/SEM Best Practices ConsultingCustom Web Application Development

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Custom High-Defi nition Video

MyNorth Media has produced more than 400 high-definitionvideos covering Northern Michigan travel, the outdoors, arts,food & wine, home services, real estate and more.

Custom videos can be any length and can focus on branding,instruction, information and more.

Distribute and use the video as desired:MarketingCommercial broadcastCorporate/industry promotionsTrade showsFundraisingPackages start as low as $450

Scan here for video:mynorth.com/gallery50

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Custom Publishing

MyNorth Media has been designing and producing custompublications for decades. Your custom publication can take anyform, to meet any need.

Corporate BrandingAnniversary celebrationsOverviews of interiorsTravel materialsCorporate History

PrintLeverage our design team to lay out your images and copyTake advantage of our high-volume printing relationshipsSelf-published soft cover books in high or low quantities

DigitalDigital production formats available for use online

DistributionDirect mailDistribution of free publications throughout MichiganNewspaper Insertions

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Custom E-newsletter Creation & Management

You could buy an email management system, learn how to use it, research best practices for improving open rates, design a header, lay out the copy and graph-ics and analyze the tracking. Or could you let us do that for you. We’ll send out more than a half million emails this year with open rates of 20% to 33%. Let us bring that expertise and proven success to your business.

Email DistributionBlast an email to your listDevelop an ongoing e-newsletter

Email designLayout your images and copyCustom header designs

List MaintenanceCANSPAM complianceTrack unsubscribes and bounced emailsAutomatically add online subscribers to your list

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Event Sponsorships

Consumer Events• Ultimate Up North Kitchen Tour • Northern Home and Cottage Tour

Attendee Profile • Subscribers of Traverse, Northern Michigan's Magazine • Local Business Owners • Media • Northern Michigan Consumers • Businesses targeted by segment

Event Sponsorship Benefits • Valuable advertising packages • Opportunity to engage directly with prospects • Exceptional editorial coverage of the events • Targeted business audiences

Business Events• Red Hot Best Winners' Reception• Special Section Launch Parties

Attendee Profile • Businesses targeted by segment

Event Sponsorship Benefits • Targeted business audiences • Valuable advertising packages • Opportunity to engage directly with prospects

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Advertising Production Rates

AD SIZES

1/6 $701/3 and 1/2 $1302/3 and Full Page $1952 Page Spread $265

Minor Change $35Hourly Rate $70

(Broken into increments of 15 minutes with a $35 minimum charge.)

WEB ADVERTISING PRODUCTION RATES

• Static ad: $40• Animated Flash ad: $90• Purchase of 100,000 impressions includes

four non-animated ad changes

PRODUCTION PRICING BY AD SIZE• Price includes initial ad design and two design revisions.

You can recieve a total of 3 ad design proofs. If you make changes to the 3rd proof, all additional ad design proofs are $10 each.

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MyNorth Media Online & Social Media Marketing Services

FACEBOOK PAGE MANAGEMENT

Entrepreneur Package $250/Month, Three Month Contract

• Monthly Cover Photo Update that refl ects Brand Identity

Content Management • Daily Postings Scheduled 7 Days a week based on an Editorial Calendar created with input from client.

• All Content and Images posted will represent the brand accordingly and will create a consistent brand identity/brand message.

• Integrate opportunities around product launches, marketing campaigns, events and any offl ine promotions.

• Respond to FB users comments, questions, concerns, etc. and engage users through purposeful content and responses.

Reporting • Monthly reporting on insights from posts.

• Utilize insights from reporting to create content that increases engagement and user response.

FACEBOOK PAGE MANAGEMENT

Advanced Package $375/Month, Three Month Contract

• Monthly Cover Photo Update that refl ects Brand Identity

Content Management • 2 Daily Postings Scheduled 7 Days a week based on an Editorial Calendar created with input from client.






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FACEBOOK AD MANAGEMENT

Facebook Management $75/MonthFacebook Ad Setup Fee $100/MonthFacebook Ad Budget Fee $250Campagin Duration, One Month

SetUp Fee includes:• Create and Run (1) One campaign Targeting One Audience Segment

• Choose Ad Targeting Based on appropriate Client Demographics

• Write and test Two Ads with Different Calls to Action

Monthly Management Fee $100 includes:• Monthly Reporting and Analysis

• Revision of Ad Creative

• Review & Analysis of Target Audience and Demographic Response

FACEBOOK AD & PAGE MANAGEMENT

Facebook Management $375/MonthFacebook Ad Management $75/Month Facebook Ad Setup Fee $100Facebook Ad Budget $250/Month

• Three Month Contract• Monthly Cover Photo Update that refl ects Brand Identity

Content Management • 2 Daily Postings Scheduled 7 Days a week based on an Editorial Calendar created with input from client.






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Campaign Setup We do all the legwork, research, writing, and set-up. Once the campaign is live, we’ll hand off the management to the client. Includes one hour of training/support.

Campaign Set Up $1000 Includes:

• Keyword Research (up to 200 Keywords)

• Adgroup Creation

• One PPC Ad written per Adgroup

• Targeted Landing Pages Chosen

• Account Creation and Setup on Google or Bing

• One hour training session

Campaign Audit $800 (up to 200 keywords) Looking for someone to take your existing campaign to the next level? We will audit an existing PPC campaign, and develop a detailed analysis of performance. Upon audit completion, clients will receive concrete recommendations for campaign improvement. For an additional fee we’d be happy to implement the recom-mendations or hand-off to your in-house marketer.

Consulting $80 per hour Our PPC consulting services are designed to help in-house PPC managers tackle specifi c questions and improve performance.

PPC Management This is our full service package. We’ll set up a well-researched and targeted campaign, and manage everything from keyword bids to landing page performance. We provide regular reporting and analysis with actionable recommendations as needed.

Minimum Campaign Spend $500Campaign Set Up $500 Includes:

• Keyword Research (up to 200 Keywords)

• Adgroup Creation

• One PPC Ad written per Adgroup

• Targeted Landing Pages Chosen

• Account Creation and Setup on Google or Bing

Monthly Management Includes: (% based Fee dependent on monthly ad spend)

• Keyword analysis and revisions

• Creative testing and analysis

• Landing page testing

• Monthly reporting and analysis

PPC MANAGEMENTFOUR PACKAGES/MODELS

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Our Staff Experience Includes:

B2B• Maritz• Avery Dennison• Entrust• Kimberly Clark• Unisys

B2C• RugsExpress.com• 1-800-Got-Junk• BirthdayInaBox.com• Cancer Treatment Centers of America• LasikPlus• BayBreezeYacht Charters• Spinsite.com• T-shirts.com• Silkfl owers.com• Car&Driver


Media Kit 2014

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