About magazine

Men’s Health is the №1 worldwide source of information for and about men.

It’s the magazine for the active, successful, professional men who want greater control over their physical, mental, and emotional lives. Men’s Health speaks to every aspect of a man’s life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men’s Health is the largest and best-selling men’s lifestyle magazine brand in the world with 46 international editions and a worldwide readership of over 20 million. Men’s Health. Tons Of Useful Stuff

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Men’s Health Ukraine

PRINT-RUN: 70 000 copies PERIODIC: one time a month FORMAT: STANDARD: 215x275 mm MINI: 170x225 mm COVER PRICE: 25 UAH (standard) 16 UAH (mini) DISTRIBUTION: to all the major cities of Ukraine. 35 % of the print-run is distributed to Kiev.

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Men’s Health Man is

Achieve a lot, but want more

Like to be self-confident

Anxious to look better

Able to cope with the problems, but prefer to prevent them

Are experts in good meal and drinks

Get maximum satisfaction (communicating) from relations with girlfriend

Look answers to unspoken questions

Live at their full potential

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Active readers

Well-educated men between

the ages of 20 and 45

Getting a higher education

or already have one

Earn an above average income

Residents of big cities

(population: 500 000 people and more)

Actually arising and developing

so-called middle class

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In every Men’s Health issue

As simple as ABC

Fast facts and brief news about everything:

health, fitness, sport, relationship, sex, hot facts

Sex and relationship

New answers on eternal questions, advice and recommendations

Career

How to build relationship with: business

partners,competitors,yourself

Men questions

You ask – we answer. Medicine, fitness,

psychology, style, equipment

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Adventure

Travelling reports from different expedition

Extreme

New kind of extreme sport

Human body and ration

Health in details. Advice and news in

nutritional care

Personal trainer

Advice from a coach or an expert. Exercises

you can do at home, your office or in a gym

Style and fashion

What is in fashion, how to get dressed and look after yourself

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In every Men’s Health issue

Style Guide

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Periodic press: two times a year

Number of issue: April, October

«Stylish guide» - the special addition devoted to fashion trends of the season. Its task – to help readers to do the correct choice of business suits, playwear, shoes, cosmetics, technique. «Stylish guide» gives useful advices, how to look after oneself and clothes, how to combine the different numbers of cloth and accessories.

Gear Guide

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Periodic press: one-two times a year

Season: Spring, Autumn

«Gear Guide» Special addition devoted to latest gadgets and gear.

Its task – to inform readers about

the most innovative products

and latest technology.

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76%

24%

men 86,44 women 27,23

Men’s Health readership

One issue readership – 113,67 K person

TNS. PMI 2012. One issue readership

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13%

46%

22%

16%3%

16 - 19 20 - 29 30 - 39 40 - 54 other

Men’s Health readers’ age

Reader average age – 27 y.o.

TNS. PMI 2012. One issue readership

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55%45%

single 60,96 married 49,93

27%

22% 41%

3%

1% 6%

high above the average

average below the average

low N/A

Family status Income level per month

TNS. PMI 2012. One issue readership

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Distribution

0

2 000

4 000

6 000

8 000

10 000

12 000

14 000

16 000

18 000

20 000 35%

17%

11% 10% 10%

8%

5%4%

Am

ou

nt

of

cop

ies

Total circulation – 70 000 copies

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Rate card 2013

Price exclude taxes

Fixation costs additional 20% of the page price

Premium positions Price

1-st spread € 13 870

2-nd, 3-rd spread € 12 800

Inside spread € 10 950

Next to: content, editor-in-chief letter € 6 950

3-rd cover € 6 950

Back cover € 9 150

Inside pages

1 page € 5 550

1/2 page € 3 750

1/3 page (vertical) € 3 750

1/3 page (horizontal) € 3 700

1 PR page € 6 000

1/2 PR page, 1/3 PR page € 4 170

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Technical calendar 2013

layouts deadline insert delivery

deadline sales date

January’13 13.11.2012 05.12.2012 17.12.2012

February’13 13.12.2012 10.01.2013 21.01.2013

March’13 20.01.2013 13.02.2013 25.02.2013

April’13 13.02.2013 13.03.2013 25.03.2013

May’13 20.03.2013 10.04.2013 22.04.2013

June’13 09.04.2013 07.05.2013 20.05.2013

July’13 21.05.2013 12.06.2013 25.06.2013

August’13 17.06.2013 10.07.2013 22.07.2013

September’13 18.07.2013 07.08.2013 19.08.2013

October’13 09.08.2013 11.09.2013 23.09.2013

November’13 12.09.2013 09.10.2013 21.10.2013

December’13 15.10.2013 06.11.2013 18.11.2013

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Sanoma Media Ukraine Phone number: +38 044 390 58 70

Editor in chief: Dmitriy Pribytko Art-director: Yaroslav Rudenko

Advertising Sales: Anastasya Bondarovich, Tatiana Bortnik Marketing: Lida Turkovska

Thank you!