Driving sales across southern ontario

2013Media KitONrouteDigital Signage network

ONrOute Overview

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The stretch of Highway 401 that extends from Windsor to the Quebec border, together with Highway 400, connecting Toronto with cottage country, are among the most heavily trafficked motorways in North America. Recently, these busy thoroughfares were revitalized with beautifully refitted and refurbished ONroute Service Centres, equipped with Canadian Tire gas bars and a host of popular food and beverage partners, including Starbucks, Tim Hortons, Burger King, KFC, Pizza Pizza, A&W and New York Fries. Sixteen ONroute centres currently welcome an estimated 25-million travellers annually, with three additional centres scheduled to open in summer 2013, and offer the only option for advertisers to reach consumers on these heavily travelled routes.

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Each visitor spends an average of 30 minutes in the Centre, relaxing and refuelling. To keep them informed and entertained, ONroute has installed state-of-the-art HD digital signage at all locations, prominently placed for maximum vantage from concession lines, tables and lounge spaces. Including both single screens and multi-screen matrix banners, the network serves up an enticing blend of original content, travel and weather updates and advertising. All ads cycle at least once within

each 10-minute loop, guaranteeing an average of three views per visitor during his or her stay.

Available in various lengths, ad messages can be updated weekly or even daily. Content sponsorship and customized content packages are also available. Additional special media opportunities include onsite activations and, with 60 minutes of free WiFi provided to all visitors, WiFi splash page takeovers—an ideal way to capture attention before travellers check emails or start surfing.

Kingston

OttawaBainsville

Mallorytown N.

Mallorytown S.

OdessaNapanee

Trenton S.

Trenton N.Port Hope

Cambridge N.

West Lorne

Tilbury N. Tilbury S.

Dutton

Woodstock

Cambridge S.

King City

Barrie

Ingleside

Morrisburg

Belleville

Peterborough

LakeOntario

LakeHuron

ManitoulinIsland

Toronto

OshawaVaughan

Bracebridge

Parry Sound

Hamilton

Burlington

Oakville

Buffalo

Rochester

Kitchener

LondonBrantford

Chatham-Kent

Sarnia

Barrie

AlgonquinProvincial

Park

Now Open

Scheduled to Open Summer 2013

ONroute Digital Signage Network

ONROUTE REsEaRch

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Digital Signage Impact

ONroute Service Centres Reach Ontario’s Heavy Drivers

ONroute Service Centres reach heavy drivers who regularly travel Ontario’s 401 and 400 highways, among the busiest routes in North America.

Drivers who have driven over 25,000 km in the past 12 months in Onatrio skew to A 25-65 with 55% of Heavy Drivers aged 25-49 (index 130), a key demographic target*

62% of Ontario’s Heavy Drivers A25-49 are Male (index 126*)

A 2010 U.S. study of Arbitron digital place-baced video reveals that 70% of all U.S. adults and teens have viewed digital video displays at any measured venue “in the past month” and 52% have viewed “in the past week.”

In addition, 47% of this group recalled seeing an advertisment on a digital video screen and 19% of those who recalled advertising made an unplanned purchase after seeing an item featured on screen.

*SOURCE: PMB 2012, Fall, Base Ontario A18+

SOURCE: Arbitron Digital Place-Based Video Study, 2010

■ Recalled Video Advertising

■ Did Not Recall Video Advertising

Video Advertising Recall

19%

19% of those who saw an ad made an unplanned purchase

■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+

Drove 25,000+ km Past Year, ON, Composition by Age*

20%

5%

Index 116

35%

28%

13%

Index 122

Index 112

Index 72

Index 42

47%

■ Recalled Video Advertising

■ Did Not Recall Video Advertising

Video Advertising Recall

19%

19% of those who saw an ad made an unplanned purchase

■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+

Drove 25,000+ km Past Year, ON, Composition by Age*

20%

5%

Index 116

35%

28%

13%

Index 122

Index 112

Index 72

Index 42

47%

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A25-49, Driven 25,000+ km, Past 12 Months - Reach of Total Ontario 12+

12% 12%

10%

12%13%

25%

14%

Index 147

Index 118

Index 144

Index 157

Index 294

Index 143

Index 171

HHI $100K+

Bachelor’s or

Post Grad

SPBMs White Collar

Travelled for Business by Car, past 12 months

Travelled for Vacation by Car, past 12 months

Children <18

in HH

% U.S. Adults & Teens Viewed Digital Signage Past Month*

21%

19%

In a Fast Food / Casual Dining Restaurant

At a Gas Station

Ontario’s Heavy Drivers Deliver Against the Most Desirable Demos

ONroute Offers Prime Viewing Opportunities with Inviting Lounge Spaces, Variety of Fast Food Options and Canadian Tire Gas Bar Filling Stations

U.S. Arbitron Research Reveals Strong Digital Video Screen Viewing at Fast Food Outlets and Gas Stations*

*SOURCE: PMB 2012, Fall, Base Ontario A18+

*SOURCE: Arbitron Digital Place-Based Video Study, 2010

A25-49, Driven 25,000+ km, Past 12 Months - Reach of Total Ontario 12+

12% 12%

10%

12%13%

25%

14%

Index 147

Index 118

Index 144

Index 157

Index 294

Index 143

Index 171

HHI $100K+

Bachelor’s or

Post Grad

SPBMs White Collar

Travelled for Business by Car, past 12 months

Travelled for Vacation by Car, past 12 months

Children <18

in HH

% U.S. Adults & Teens Viewed Digital Signage Past Month*

21%

19%

In a Fast Food / Casual Dining Restaurant

At a Gas Station

Locations & RatEs

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Locations Screens

Digital Signage ONroute Estimated Average Weekly Traffic

Locations MarketLocation #

Property Number

ONroute Service Centre

City Open Date Total Screen Count

Weekly Rate($Gross)

:05 sec :10 sec :15 sec

Weekly Rate($Gross)

Weekly Rate($Gross)

ONroute Digital Signage Network Rates

ONroute Location Summary

Advertising Rates

ONTARIO TORONTO (GTA) 3586 KingCity KingCity 1 10 48,330

TOTAL Greater Toronto Area (GTA) 1 10 48,330

TORONTO (Balance EMA)

3583 Barrie (OpeningSummer2013) Barrie 1 10 48,330 3584 CambridgeNorth

(OpeningSummer2013) Cambridge 1 10 45,3553585 CambridgeSouth (OpeningSummer2013) Cambridge 1 10 48,8923548 TrentonNorth Brighton 1 10 36,8973551 TrentonSouth Brighton 1 10 34,7143557 PortHope PortHope 1 10 63,497 TOTAL TORONTO (Balance EMA) 6 60 277,685 TOTAL TORONTO Extended Market Area (EMA) 7 70 326,015 ONTARIO Balance 3552 MallorytownNorth Mallorytown 1 10 38,8663552 MallorytownSouth Mallorytown 1 10 28,1003549 Bainsville Bainsville 1 7 17,3783550 Morrisburg QuinteWest 1 7 24,5923554 Ingleside Ingleside 1 7 23,2343546 Dutton Dutton 1 10 31,3953544 TilburyNorth Tilbury 1 7 19,5943545 TilburySouth Tilbury 1 7 19,6643555 Napanee Napanee 1 10 34,3683556 Odessa Odessa 1 10 34,9063547 WestLorne WestLorne 1 10 27,6933558 Woodstock Woodstock 1 10 35,179 TOTAL ONTARIO Balance 12 105 334,969 TOTAL ONTARIO 19 175 660,984

3544 TilburyNorth Tilbury Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3545 TilburySouth Tilbury Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3546 Dutton Dutton Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3547 WestLorne WestLorne Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3548 TrentonNorth Brighton Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3549 Bainsville Bainsville Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3550 Morrisburg Morrisburg Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3551 TrentonSouth Brighton Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3552 MallorytownNorth Mallorytown Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $188.00 $450.00 $595.00 $788.00

3552 MallorytownSouth Mallorytown Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3554 Ingleside Ingleside Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3555 Napanee Napanee Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3556 Odessa Odessa Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3557 PortHope PortHope Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3558 Woodstock Woodstock Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3586 KingCity KingCity Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3583 Barrie Barrie Summer2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3584 CambridgeNorth Cambridge Summer2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3585 CambridgeSouth Cambridge Summer2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

Total ALL Locations $3,154.00 $4,210.00 $5,259.00 $8,156.00 $10,782.00 $14,280.00 $3,844.00 $6,117.00 $7,890.00 $10,716.00

All creative specs can be downloaded from Cineplexmedia.com

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:30 sec :45 sec :60 sec :15 sec :30 sec :45 sec :60 sec

Weekly Rate($Gross)

Weekly Rate($Gross)

Weekly Rate($Gross)

Weekly Rate($Gross)

Weekly Rate($Gross)

Weekly Rate($Gross)

Weekly Rate($Gross)

Advertising Rates Sponsored Content Rates

3544 TilburyNorth Tilbury Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3545 TilburySouth Tilbury Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3546 Dutton Dutton Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3547 WestLorne WestLorne Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3548 TrentonNorth Brighton Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3549 Bainsville Bainsville Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3550 Morrisburg Morrisburg Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3551 TrentonSouth Brighton Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3552 MallorytownNorth Mallorytown Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $188.00 $450.00 $595.00 $788.00

3552 MallorytownSouth Mallorytown Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3554 Ingleside Ingleside Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00

3555 Napanee Napanee Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3556 Odessa Odessa Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3557 PortHope PortHope Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3558 Woodstock Woodstock Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00

3586 KingCity KingCity Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3583 Barrie Barrie Summer2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3584 CambridgeNorth Cambridge Summer2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

3585 CambridgeSouth Cambridge Summer2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00

Total ALL Locations $3,154.00 $4,210.00 $5,259.00 $8,156.00 $10,782.00 $14,280.00 $3,844.00 $6,117.00 $7,890.00 $10,716.00

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