ADVERTISING Media Kit2011-12

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OUR HISTORY

We are San Diego State University’s independent, student-run newspaper, serving the more than 36,000 students and 4,000 faculty members on campus. We began in 1913 as The Normal

News. In 1921, we changed our name to The Paper Lantern, and then to The Aztec in 1925. In 1960, we became The Daily Aztec, and so we’ve remained for 50 years.

The Daily Aztec is a non-profit organization that receives no state funding and is financially and editorially independent of San Diego State University. In order to be sustainable, we offer advertising to help local and national businesses target our young demographic of college students.

The Daily Aztec is the second largest publication in San Diego, publishing a daily newspaper Monday through Thursday and circulating over 10,000 per day through print and online. The Daily Aztec staff is unique in that it contains no faculty; all of the editors, writers, designers, and advertising staff are students, making the organization truly “student-run.”

SDSU STATS

30,000+SDSU College Market

28,000+Undergraduate Students

5,000+Graduate Students

43.1% / 56.9%Male / Female

5,167 (17%)Residential undergraduates living on campus

7,200 (24%)Students living on/near campus within a 2-mile radius

Welcome to

San Diego State University’s Independent Student Newspaper since 1913 3

AD SIZES

DOUBLE TRUCK:21.5” w x 16” h

FULL:10.25” w x 16” h

1/2 H:10.25” w x 8” h

1/2 V:5.125” w x 16” h

1/3 H:10.25” w x 5” h

1/4 H:10.25” w x 4” h

1/4 V:5.125” w x 8” h

1/5 V:5.125” w x 6” h

1/8 H:5.125” w x 4” h

CLASSIFIED ADS:1/15 H:4” w x 2.5” h

1/15 V:2” w x 5” h

1/30 V:2” w x 2.5” h

DOUBLE TRUCK160 Column Inches (ci)

FULL80 ci

1/4 h20 ci

1/3 h25 ci

1/2 V40 ci

1/2 h40 ci

1/15 V5 ci

1/30 V2.5 ci

1/15 h5 ci

1/4 V20 ci

1/5 V15 ci 1/8 h

10 ci

DISPLAYadS

� The Daily Aztec 2011-12 Advertising Media Kit

printadvertising

WHY PRINT?

• Print advertising is the easiest way to catch the attention of SDSU students

• As they peruse the various articles, advertisements are placed in key locations to grasp the attention of the reader

• An effective ad will run multiple times throughout the semester in order to generate name recognition with the readers

• Color is another effective tool to maximize the return on a print advertisement

• A full-color ad jumps off the page when placed next to a black and white article

• Print advertising rates are based off the size and frequency that they are run

• The Daily Aztec has a print circulation of 10,000

DISPLAY AD PRIcINg

Local Rates:Open: $15/inch3-6 runs: $14/inch 7+ runs: $12.50/inch

Bulk Discount: Run 6 or more ads and receive up to 50% OFF*!

*Bulk Sales rates apply to ads purchased simultaneously.

1 column = 2 inches

1 in

ch

(Rate x Total Column Inches)+ Color Option________________________________

= TOTAL COST

AD cOST cALcULATOR

UNIT OF MEASUREMENT

cOLOR RATES

Full Color:Open: $4003-6 Runs: $3507+ Runs: $300

Spot Color:Open: $1503-6 Runs: $1257+ Runs: $100

...looking for

an apartment

...going clubbing

this weekend

...starving for

Mexican food

...looking for

a tanning salon

...thirsty

for a beer

NATIONAL ADVERTISINg

Please direct all national advertising orders and questions to our partners at MediaMate:

Phone: 888-897-7711 x112Fax: 978-231-0300Email: orders@mymediamate.com

San Diego State University’s Independent Student Newspaper since 1913 �

INSERTS

We offer free-standing inserts that can be placed inside the centerfold of each newspaper.

• Tactile advertising is extremely effective

• These inserts are dispersed all around the entire campus

• Inserts can be creative in their design and help diversify your marketing package

The maximum size for an insert is 8.5” x 11” (may be larger if it folds down to meet sizing). The minimum size is 4.5” x 6”.

Printer address for insert delivery:San Diego Web Offset Printing550 Fesler Street, Suite AEl Cajon, CA 92022-1565

Pricing:A flat rate of $750 is required to place an insert or look books in our publication. The 10,000 inserts must arrive to the printer no later than 5 business days before the run date to ensure insertion.

FEATUREDADVERTISING

FRONT PAgE

Ensure every reader sees your ad. Get on the FRONT page today!

SPONSORSHIP

We offer the opportunity to sponsor an entire issue, providing an excellent source for name recognition and branding. It comes with an ad of your choosing on the front page and on ALL pages of featured content!

• You choose the front page ad: above the fold (page curl) or below (banner)• n Page Curl: 3” w x 3” h / n Banner: 10.25” w x .75” h (sample on left)• You also get a full-color banner ad on every page with featured content, as

well as one full-color 1/4H ad within the first few pages of the paper.• Entire package: $1,500

BAcK PAgE

If you are more on the fun and games side, how about advertising next to our Sudoku and Crossword Puzzle? The back page is our most popular section as voted on by our students and so we offer 2 affordable options, both in COLOR and now available for every issue!

n Back Page: 6” w x 3” h - $350n Sudoku: 4” w x 0.5” h - $100

Space is limited so contact your AE today. It’s the most affordable color option we have!

Info/Cost: Exclusive limited space placement. Contact us to reserve your ad. 10.25” w x 2” h - $600

*Sample of front page sponsorship ads

� The Daily Aztec 2011-12 Advertising Media Kit

WEBSITE

Place an advertisement on our website, www.thedailyaztec.com, where students can access local news anywhere in the world from their computer and phone.

• More than 3,000 hits per day and growing!

• Directory of services• Interactive artwork• Great value• See chart below for pricing

information• All online ads rotate regularly

based on an internal algorithm

ONLINESERVICES

FAcEBOOK AND TWITTER

The Daily Aztec updates our Facebook and Twitter pages continuously throughout the week,

giving students up-to-the-minute access to

breaking stories, sporting events, and YouTube

videos. The Daily Aztec will send out advertising blasts about your business, giving you exposure to all of our fans and followers! We can create social media contests, giveaways and prize donations with you to brand you to our students. Ask your account executive for details and get connected!

YOUTUBE

Sponsor one of our News Crew YouTube videos and advertise to students, faculty and alumni alike. Reach out to all of the Aztec faithful!

ADDITIONAL FREE SERVIcES

Students are always on their phones. Take advantage of that with 2 brand new options that we can offer for free when you sign for any other ad.

• A scannable box placed onto your existing ad that students can interact with to jump straight to your website for more info. A great way to push your promotions and deals!

• Have students utilize their texting skills by creating a text-based promotion. Contact your Account Executive for more details!

ONLINE AD TYPE SIZE (in pixels) COST (monthly)n Top Banner 468 w x 60 h $300n Medium Rectangle 300 w x 250 h $300n Sidebar Rectangle 300 w x 125 h $300n Wide Skyscraper 160 w x 600 h $450n Leaderboard 728 w x 90 h $200n Page Curl 300 w x 300 h $600

San Diego State University’s Independent Student Newspaper since 1913 �

We will not let your investment go unnoticed. If you do not have the resources to provide us with artwork, we will create it for you FREE OF CHARgE!Our design team specializes in newspaper advertisement and can tailor the perfect advertisement to meet your needs.

Premium PlacementSpecific placement can be arranged in order to provide maximum exposure for your advertisement. While we cannot guarantee placement, we provide this service free of charge. Ask your account executive how to get the best placement for your ad.

File Types• Acceptable formats: PDF, EPS, AI, TIF, JPG, PSD,

IND, and QXD• All image formats MUST be 300 dpi or more and

built to the correct size• Microsoft Word files are acceptable for text only.

Images in DOC files will require extra processing time

• Non-acceptable formats: Microsoft Publisher, Microsoft Excel, Microsoft Powerpoint, and Adobe Pagemaker

• Spot color artwork must be sent in correct PMS color

ADVERTISINg POLIcY

The Daily Aztec strives to provide its readers with a broad selection of advertisements without significantly limiting advertising revenue. Ads are a service to our readers and our only means of revenue. However, we will follow all State and Federal laws, University policies and reserve the right to refuse advertising to anyone. We also reserve the right to control the content of the ads in regard to acceptable artwork and verbiage.

The advertising policy is set by the Editor in Chief in consultation with the Advertising Director, and is approved by the Communications Authority Board.

For our full Advertising Policy, please visit our website: www.thedailyaztec.com/adpolicies

CREATIVESERVICES

n Publication dates are in white n Special issues are in yellow

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MAY2012

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OCTOBER2011

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JANUARY2012

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APRIL2012

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SEPTEMBER2011

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DECEMBER2011

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MARCh2012

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AUGUST2011

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NOVEMBER2011

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FEBRUARY2012

PUBLICATIONCALENDAR

ADVERTISINg DEADLINES

• Contract/payment due 5 business days prior to run date

• Artwork due 4 business days prior to run date

• Signed proof due 2 business days prior to run date

San Diego State University’s Independent Student Newspaper since 1913 9

SPECIALISSUESFALL

BRANDNEW

ISSUE!

BRANDNEW

ISSUE!

REgISTRATION (8-22-11) – This issue is placed on every bed of every incoming freshman’s residence hall room, as well as across the campus. It will focus on all ongoing issues pertaining to the San Diego State community, and the who’s who and what’s what on campus.

FIRST DAY OF cLASSES (8-29-11) – This will be the first issue of the actual school year and will feature in-depth articles and columns.

FOOTBALL PREVIEW (9-1-11) – An issue devoted to our upcoming Aztec football season. This season, the Aztecs will be facing many notable opponents, including one of the top-ranked teams in the country: TCU.

SD REcREATION (9-1�-11) – This new issue will take a look at how to have a good time in America’s Finest city and will spotlight all the fun and exciting things to do.

RESTAURANT AND BAR gUIDE (9-29-11) – An issue that features more than 20 different restaurants and bars in the San Diego area.

DATE NIgHT (10-13-11) – This issue takes a look at how to have the perfect date in San Diego. It will highlight the most romantic destinations to the quirkiest date ideas.

BARgAINS AND DEALS (12-1-11) – This issue is dedicated to our students’ favorite shopping day of the year. Deals, deals, deals! Where to go, what to buy and tips for maximizing the most exciting shopping experience of the year will be included.

BASKETBALL PREVIEW (11-10-11) – With last year’s Aztec success on the basketball court, this issue is by far one of the most read. It will focus on players, opponents and the season ahead for the SDSU men’s and women’s basketball teams.

FILM (11-3-11) – This unique issue is dedicated to independent and mainstream movies, films and up-and-coming blockbusters.

FINALS (12-12-11) – An issue that will be on racks for an entire week, the Finals issue is meant to take students’ minds off of finals and keep them entertained on their downtime.

REMEMBERINg 9-11 (9-8-11) – This year marks the 10th anniversary of the tragic event, and this issue will feature articles about how the SDSU community was affected and healed throughout the years.

Use special issues as marketing tools to target specific customer demographics! These issues range anywhere from 20-40 pages and are by far

the most read issues of the year.

*Some issues and dates are subject to change.

10 The Daily Aztec 2011-12 Advertising Media Kit

SPECIALISSUESSPRING

BRANDNEW

ISSUE!

FIRST DAY OF cLASSES (1-18-12) – This will be the first issue of second semester and will feature in-depth articles and columns.

BEST OF STATE (2-2-12) – A survey for students to pick top restaurants, date spots, bars, cafés and much more will be featured in this issue. Results with student commentary will be displayed.

BASEBALL PREVIEW (2-1�-12) – This issue will focus on the men’s baseball season and women’s softball season. It will dissect new and returning players’ statistics and outlooks for the upcoming seasons.

SDSU MONTH (3-1-12) – An issue devoted to everything San Diego State! It will focus on A.S. elections, various events going on throughout the month on campus and how students and faculty can begin to give back to their school.

NcAA PREVIEW (3-1�-12) – This issue is dedicated to the March Madness NCAA Basketball Tournament and will include brackets, player bios and more. Follow the SDSU team as they strive to make it to the championship.

RESTAURANT AND BAR gUIDE (�-�-12) – An issue that features more than 20 different restaurants and bars in the San Diego area.

READER’S cHOIcE (�-12-12) – All semester we will be asking students what they want to read about, and here is where it will all come together. It will be an issue with topics selected entirely by the student body.

MUSIc (�-2�-12) – An issue devoted to mainstream and local bands all throughout San Diego and the country. This special issue is devoted to music and will let our students know where to find the best venues and music.

HOUSINg (�-3-12) – This issue has everything our students need to know about on-campus and local housing throughout San Diego. This issue will have articles pertaining to roommates, rentals, leases and residence halls.

FINALS (�-10-12) – An issue that will be on racks for an entire week, the Finals issue is meant to take students’ minds off of finals and keep them entertained on their downtime.

San Diego State University’s Independent Student Newspaper since 1913 11

Display/Online AdvertisingClassified Advertising

Advertising DirectorNational Sales Manager

A.S. Sales ManagerAccounting

E-mailWeb

Social Media

Mailing Address

619-594-6977619-594-4199619-594-7291619-594-3583619-594-3579619-594-7310advertising@thedailyaztec.comwww.thedailyaztec.comfacebook.com/dailyaztectwitter.com/thedailyaztec youtube.com/dailyaztecvideoThe Daily Aztec5500 Campanile DriveSan Diego State University, EBA-2San Diego, CA 92182-7700