Jieying Ding, Ujjwal Kumar, Henk Eskes , Henk Klein- Baltink
MEDIA KIT 2016greenmagazinehawaii.com/wp-content/uploads/2013/10/GMH-2016-… · Henk Rogers’...
Transcript of MEDIA KIT 2016greenmagazinehawaii.com/wp-content/uploads/2013/10/GMH-2016-… · Henk Rogers’...
For more information on advertising contact: E.S. Adler, Associate Publisher :: email: [email protected] :: 808.260.8226
2016 EDITORIAL CALENDAR
JANUARY / FEBRUARY / MARCHVolume 8 Number 1
Hawaii Baptist Academy’s LEED-certifi ed campus addition Henk Rogers’ off-grid homes
Landscaping with native plantsKYA sustainability studio
Space Close: November 30, 2015Ad materials: December 14, 2015
APRIL / MAY / JUNEVolume 8 Number 2
Hawai‘i’s eco-conscious state representativesH-Power, recycling and waste reduction
Artist Solomon Enos
Space Close: February 29, 2016 Ad materials: March 14, 2016
JULY / AUGUST / SEPTEMBERVolume 8 Number 3
West Hawaii Explorations AcademyHawaiian Legacy Hardwoods
Sustainability-oriented transportation Kaho‘olawe clean-up
Space Close: May 31, 2016Ad materials: June 13, 2016
OCTOBER / NOVEMBER / DECEMBERVolume 8 Number 4
Aquaponics Kapiwai Luxury Homes
Can’t-miss farmers’ market vendors Just the Basics: smart grid, geothermal, biofuels, photovoltaics,
biodiesel, carbon credit, aquaponics, permacultureHawaii Wildlife Center
Space Close: August 29, 2016
Ad materials: September 12, 2016
Editorial is subject to change
Editorial Inquiries: [email protected]
MEDIA KIT 2016
THE PILLARS OF SUSTAINABILITY
Green reaches 300,000 readers annually with fresh and insightful editorial that builds awareness and directs our readers to the businesses in sustainable living industries.
ENERGYRenewable EnergyRecyclingEnergy Ef� ciencyTransportation
HEALTHWellnessFoodFarm
NATUREWaterOcean/LandFlora/Fauna
DESIGNStyle/ArtHome/CommercialLandscape
2016 ADVERTISING RATES(price per issue)
Ad size 1 issue 2 issue 3 issues 4 issue
Double Page 5,340 5,073 4,967 4,833
Full Page 3,892 3,698 3,620 3,523
1/2 Page 2,800 2,660 2,604 2,534
1/4 Page 1,700 1,615 1,581 1,539
1/6 Page N/A 950 N/A 825
Leaderboard (Web) 350 per month
Med Rectangle (Web) 250 per month
SkyScraper (e-mail) 500 per email
Email Blast 2,000 per email
Premium Position Charge: Add 25% (based on availability) Back Cover, Inside Front/Back, Opposite Contents Page
GREEN reaches readers through our strategic direct placement and mail distribution across the state. GREEN is available at select locations on O‘ahu, including Whole Foods Kahala and Kailua, Barnes & Noble bookstores, Jamba Juice locations, Servco and BMW Dealerships.
Find GREEN at Green Drinks Honolulu, quarterly issue launch events and Pacific Expos tradeshows, as well as events hosted by partners and non-profit entities.
CIRCULATION
• Printed Magazine 14,000 • eZine Viewership (online version) 10,000+ • Projected quarterly readership 100,000+
Circulation and Readership
69% of our readers say they read GREEN because they want to lead a more sustainable lifestyle.
Results based on a mail-in and Internet reader survey conducted by GREEN in May 2011.
READERS YOU WANT TO REACH
Males/Females 38% / 62%
Age 35+ 69%
Married 65%
Have Children 69%
College Degree or Higher 88%
Own Their Own Home 62%
Ave. HHI > 120K+ 54%
Outdoor/Recreation Enthusiasts 58%
Garden Enthusiasts 54%
For more information on advertising contact: E.S. Adler, Associate Publisher :: email: [email protected] :: 808.260.8226
Select O‘ahu Locations*: 11,000Strategic Direct Mail: 2,000 Home Value > $1-2M: 1,200 Key Industry Leaders: 800
Event Distribution: 1,000
Total Distribution: 14,000
Whole Foods KahalaWhole Foods KailuaDown To EarthUH BookstoresBarnes & Noble
Umeke MarketKaimuki SuperetteHonolulu Design CenterKona Brewing Co.
SELECT O‘AHU LOCATIONS
Eco-conscious consumers are a discerning demographic. They are more likely to support local businesses. Studies show that environmentally-friendly consumers are more likely to read magazines or browse the web, instead of turning on the television.
• Eco-conscious consumers use magazines and the web most often to inform their purchasing decision.
• Environmental issues resonate more strongly with magazine readers.
• Magazine readers influence environmentally-friendly purchases almost three-times more than consumers who watch television.
CONSUMER TENDENCIES
MEDIA KIT 2016
STRATEGIC DISTRIBUTION - 14,000
†Magazine Publishers of America, Fall 2009
Hawai‘i Kai, Hawai‘i Loa, Kailua and Lanikai
Website AdvertisingAdvertise with a banner ad on the GREEN Magazine Hawai‘i homepage alongside the latest featured stories and news.
Digital EditionWhen subscribers receive the quarterly Ezine, it arrives in an email as a hyperlink to the Ezine page at Greenmagazinehawaii.com, directing traffi c to the website as well as the online maga-zine. Your ad will link to your website for added traffi c.
E-mail MarketingSponsor a dedicated email to GREEN Magazine’s 4,000+ newslet-ter subscribers. With a higher-than-average click-through rate*, a dedicated e-mail blast ensures that your company will reach a targeted, niche audience. *Green Magazine Hawaii has an average click-through rate of 16%. The national average is 9%.
Online and Email AdvertorialsSponsor a post within GREEN Magazine’s monthly email newsletter or on the GREEN Magazine homepage. Our newsletter covers everything from the latest in green business and legislation to upcoming community projects and events. Sponsored posts include a photo and write-up or an ad.
Social MediaOur team will create a brief, catchy message to accompany your business’s image as we highlight your information via Facebook, Twitter and/or Instagram and connect you with more than 1,000 of our tech-savvy supporters and your potential customers.
Green Magazine Online
For more information on advertising contact: E.S. Adler, Associate Publisher :: email: [email protected] :: 808.260.8226
Leaderboard 728 x 90
Rectangle300 x 250
Rectangle300 x 250
GreenMagazineHawaii.com is an important companion to the print magazine and a valuable resource for local, sustainable living. The website also features the GREEN Ezine, the complete online version of each issue. Subscriptions to the Ezine are free, allowing for an ever-expanding distribution. GREEN Magazine’s online products and social media outlets will effectively promote your company’s time-sensitive news, upcoming events and/or latest promotions.
MEDIA KIT 2016
SkyScraper160 x 600
ADVERTISING SPECIFICATIONS Magazine Trim Size: 8.375” wide by 10.875” tall Artwork Production Note: Hold all live matter at least .125” inside trimmed size. Bleed dimensions allow for .25” trim on all sides.
For more information on advertising contact: E.S. Adler, Associate Publisher :: email: [email protected] :: 808.260.8226
MEDIA KIT 2016
Full PageNO bleed
Full PageBleed
Double PageSpread - Bleed
NO BLEED INDICATED WITH DOTTED LINE
1/2 Page Horz.NO Bleed
1/2Page Vert.No bleed
1/2 PageVert.
No Bleed1/2 Page Horz.
Bleed
1/2 PageVert.Bleed
1/6PageVert.
1/4 Page Quad.
BLEED & NON-BLEED - Large Ads:FULL PAGE AD SIZE SPECS:
Double Page Spread - Bleed:Trim Size: 16.75” x 10.875”Bleed: 17.25” x 11.375”
Full page - No Bleeds:7.875” x 10.375”
Full Spread page - With Bleeds:Trim Size: 8.375” x 10.875”Bleed: 8.875” x 11.375”
HALF PAGE AD SIZE SPECS:
Horizontal Half - With bleeds:Trim Size: 8.375” x 5.375”Bleed Size: 8.875” x 5.875”
Horizontal Half - No bleeds:Trim Size: 7.875” x 4.875”
Vertical Half - With Bleeds: Trim Size: 4.125” x 10.875”Bleed Size: 4.625” x 11.375”
Vertical Half - No Bleeds:Trim Size: 3.625” x 10.375”
NON-BLEED ONLY Small Ads:QUARTER PAGE AD SIZE SPECS:
Vertical Quarter:3.75” x 4.875”
SIXTH PAGE AD SIZE SPECS:
Vertical Sixth:2” x 4.875”
web Ads:Leaderboard (Web): 728 x 90 px
Rectangle (Web): 250 x 300 px
SkyScraper (Email): 160 x 600 px
Exclusive Opportunities: Wrap Around Cover, Gatefold, Belly Band, Advertorials, Coupon (Perforated), Postcard/Brochure/Collateral Insert > These exclusive opportunities are quoted separately. Please speak with your account executive.
PRINT AD FORMATS:• Preferred format: Adobe Acrobat PDF, all type converted to outlines• Others: TIF, EPS, PSD, Adobe InDesign INDD, or QuarkXpress QXD, including all fonts/images• Images: 300 dpi or vector, 133–150 line screen
ONLINE AD FORMATS:Format: GIF, Flash, Rich Media with click urlMax length: 30 sec
Size: 40 KB
AD SUBMISSION:• Ad artwork submitted digitally, or on CD/DVD• Ads < 12 MB: Send [email protected]• Ads > 12 MB: Upload to greenmagazine.com/clientupload
GRAPHIC DESIGN:• Graphic design service is available for clients• Design quotes include initial design with two revisions at $110 per hour, one hour minimum.
• Resize of Existing Ad: We can resize existing Adobe InDesign, Illustrator or Photoshop fi les to fi t any spec. We can attempt to resize Adobe PDFs, but optimum resizing cannot be guaranteed.
Other:• Ad photography or illustrations quoted separately• Any created logos and/or branding-usage rights will be quoted separately
AGENCY COMMISSON15% allowed on general advertising, not on production charges. Forfeiture of agency commission on all accounts 90 days past due (no cash discount).
PREMIUM POSITIONSAdd 25% to standard rate(based on availability)