we deliver the green

MEDIA KIT

GGM was created to offer a branding experience that benefits both the golfer and the advertiser

GGM is a subtle, yet inescapable communication that lets you tell your “green” story out in the fresh-air over a substantial amount of time to let your message sink in... in a se!ing where everyone can appreciate the importance of corporate sustainability.

It capitalizes on an electric golf cart’s sensibilities with polite ad panels close in proximity to the people you want to engage.

As compared to other premium-level media, GGM strategically showcases messages to an a"uent demographic for several hours, at a fraction of the cost of other media.

Its unique one-of-a-kind solution delivers over 122 million monthly impressions, via thousands of golf cart ad panels, located at hundreds of quality golf courses, across North America.

GGM’s research indicates that golfers can recall an advertiser’s message as they drive o# the 18th hole, 8 out of 10 times. It’s almost impossible not to!

Media option Time spent

Golf Green Media 4+ hoursMagazine ad :60 secondsNewspaper ad :30 secondsDirect mail :90 secondsTelevision :30 secondsRadio :60 secondsBillboard :05 secondsInternet :10 seconds

GGM>80%

Internet<10%

Magazines<10%

Newspaper<12%

Broadcast<15%

Cable<20%

Radio<20%

OOH<35%

TIME SPENTMESSAGE RECALL (unaided)

Audience size: 29 million · Male: 77.5% · Female: 22.5% · Avg age: 45 Average HHI: $95K · Married: 68% · Own principal residence: 82% A!ended/graduated college: 67% · White collar occupation: 50% Employed full-time: 64% · 18-34 age level: 30%.Source: Scarborough USA Plus - Release 2 1007 12 Month Scarborough

AUDIENCESources: Interactive/Online - Dynamic Logic, Magazines - Magazine Publishers Association - Dynamic Logic 2006,

Newspaper - ADVO, Inc. with the Food Marketing Institute and New American Dimensions, LLC April 2004, Broadcast TV - Nielsen Media Research March 2000,

Cable TV - Cable Advertising Bureau - Nielsen Media Research April 2000, Radio - Radio E#ectiveness Lab, Inc. 2004, OOH (traditional) - Outdoor Association of America June 2003, GGM - Direct Hit Media Independent Research.

$e GGM media pla%orm is one of very few that all but guarantees the consumer will see your creative. Being able to reach these consumers, when they are most receptive, and when they have multiple hours to e#ortlessly engage with your brand, is why GGM is quickly becoming a key part of many leading advertisers’ marketing mix.

Cut through the clu!er and deliver your message to a captive audience of educated, a"uent consumers when they are relaxed and at play, in one of the most beautiful outdoor se!ings o#ered.

Unlike other media GGM’s rate card does not require an advanced degree in mathematics. It is simple, straight-forward and extremely e&cient.

For marketers it simple to buy. It has all the strengths of digital and alternative OOH, but with li!le of the production hassles. It simply requires a JPEG to implement.

GGM is completely 'exible to work around your speci(c initiatives with state of the art tracking to measure its ROI.

In a fragmented and media-saturated world, GGM can deliver your message, connecting with premium consumers where other vehicles can’t

Sample Media Buy - $216K investment yields:- Sponsorship of all 60 golf carts at 10 courses of your choice- 600 advertising panels - one ad per cart- 6-month ad placement- 236,520 golfers- Over 17 million total impressions- Over 946K hours of impressions

STRATEGIC & COMPETITIVE

5.875 in. high

7 in. wide

600 ad panels * 2.19 golfer/cart/day * 180 days * 72 impressions = 17,029,440 impressions 236,520 golfers * 4 hours = 946,080 hours of impressions

we deliver the green

CONTACT

10 Dogwood Trail · Suite C DeBary, FL 32713

GGM is a division of Direct Hit Media, LLC

Brad Pavek, President 800.731.6390 x1

brad@golfgreenmedia.com

Beda Pavek, Vice President 800.731.6390 x3

beda@golfgreenmedia.com

Nick Romano, VP Sales 800.731.6390 x2

nromano@golfgreenmedia.com