MEDIA KIT 20 - International Market Centers · 2020. 1. 23. · cov1_pg1019.indd CV1 9/9/19 12:44...

M E D I A K I T

HIGH POINT MARKETOFFICIAL PUBLICATIONS

2020

2020 Market Forms Spring Market Fall Market and Submission Deadlines April 25 - 29 Oct.17 - 21 Directory Listing Form for Market Publications (form 1) ... .............. ................... Jan. 24........................... July 11Preview Product Photo Editorial (form 2) ............................................................. Jan. 24 .......................... July 11Preview Advertising (form 2) ................................................................................. Jan. 24 .......................... July 11Market Resource Guide Advertising (form 3)....................................................... Feb. 21 ...........................Aug. 8Market Resource Guide Logo / Product Focus (form 3) .................... ................. Feb. 21 ...........................Aug. 8Pocket Guide Advertising (form 3) ........................................................................ Mar. 6 ........................... .Sep. 4

Useful Market Information, New & Noteworthy and Trends editorial, and a full listing of exhibitors and lines

Full-Page and Two-Page Spread ad sizes

Product Photo Sections — including your own product photography and content

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The High Point Market Preview e-editions are on highpointmarket.org and imchighpointmarket.com for exposure before, during and after each Market.

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The High Point Market is the largest home furnishings industry trade show in the world. Serious retail home furnishings buyers, interior designers and media from all points of the globe visit and monitor the Market for one simple reason: it’s the center of the home furnishings universe.

This Large, Influential and Global Audience Gathers in Just One Place — in the Pages of the High Point Market Publications.

Think about it: over 45,000 buyers, thousands of interior designers and media professionals from around the globe — it’s the most serious concentration of buying power in the industry. While the industry has become global and difficult to reach through other means, High Point Market publications remain the most efficient, cost-effective advertising solution.

Your customers are there. Make sure you are.No other vehicles are as effective at reaching these key influentials. Before, during and after Market, the people you most want to reach are reaching for the Previews, the Market Resource Guide and the Pocket Guide. Make sure you’re seen. And enjoy the same proven, consistent results achieved by hundreds of successful exhibitors, Market after Market.

CLAIM YOUR SHARE OF BILLIONS IN BUYING POWER

Tell The World About Your ProductsThe Previews showcase your products and company message. With over 25,000 copies mailed six weeks before Market to top buyers, retailers and designers, the Previews are a proven medium to generate awareness and drive traffic to your showroom. Buyers use the Previews to see what’s new, what’s hot and plan their showroom visits during Market.

THE HIGH POINT MARKET PREVIEWSYour message reaches this key audience prior to Market giving you the best platform to be in front of buyers as they plan their Market.

The Previews offer you tremendous value with the largest mailing to registered buyers in the industry. No other magazine offers this reach.

Show off new introductions, enticing buyers to visit your showroom.

The Previews deliver for advertisers before, during and after Market.

Spring Market Dates:April 25 – 29, 2020

Spring Market Deadlines:Preview Product Photos: 1/24

Preview Ads: 1/24

MRG Directory Listing/Ads/ Product Focus/Logos: 2/21

Pocket Guide Ads: 3/6

Fall Market Dates:October 17 – 21, 2020

Fall Market Deadlines:Preview Product Photos: 7/10

Preview Ads: 7/10

MRG Directory Listing/Ads/ Product Focus/Logos: 8/7

Pocket Guide Ads: 9/4

2020MEDIA KIT

The Entire Market In Your Hands

The official Market Resource Guide connects motivated buyers and sellers quickly and efficiently.

The MRG is one of the most-used publications, and one that provides long-lasting value to advertisers, serving as a comprehensive product buyers’ guide long after Market is over.

• Comprehensive exhibitor listings

• Product Focus offers a glimpse of what you’ll see at Market

• Premier distribution

• Comprehensive floor plans

Pocket Guide: Goes Where Buyers GoThe official Pocket Guide is a highly popular and easy-to-use tool in a pocket-sized format. Buyers keep the Pocket Guide handy and use it to navigate the show. Key components of the Pocket Guide include:

THE POCKET GUIDE

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PUBLICATION CONTACTS

THE MARKET RESOURCE GUIDE (MRG)• Complete schedule of educational and social events

• Key Market information, New & Noteworthy and Trends editorial

CONTACT YOUR ACCOUNT EXECUTIVE TO RESERVE YOUR SPACE TODAY!

• Alphabetical listings of exhibitors

• Educational and social events

• Premier distribution

High Point Market Publications Contacts:Rhonda Jackson, VP Advertising ..................................................... 336.821.1509 ................. [email protected] Gentile, Sr Account Executive ........................................... 336.821.1528 ................. [email protected] Kristin Sprague, Account Director .................................................... 404.220.2129 ................. [email protected] Utley, Account Executive ............................................................ 336.888.3782 ................ [email protected] Rice, Account Executive ........................................................ 336.888.3703 ................ [email protected] Patti Preston, Account Executive ...................................................... 336.821.1504 ................. [email protected] Crone, Account Executive .................................................... 336.821.3712 ................. [email protected] Hicks, Account Executive ................................................... 336.822.0432 ................ [email protected] Harris, Jr Account Executive ............................................... 336.822.0428 ................ [email protected] Brondolo, Admin Assistant ....................................................... 336.888.3707 ................ [email protected]

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Directory Listing Form: The High Point Market Previews | Market Resource Guide | Pocket Guide

Please complete the following information for your listing. Please return this form by scanning and email directly to your Account Executive. If you have any questions, please contact your Account Executive.

Directory Company Name: ___________________________________________________________________________________________________

Showroom Address/Location: ________________________________________________________________________________________________

Corporate Address: __________________________________________________________________________________________________________

City: ________________________________________________ State: ______ Zip: _______________ Country: _____________________________

Corporate Phone: _____________________________________________ High Point Fax: _______________________________________________

Corporate Toll-Free Phone: _____________________________________ Showroom Phone:_____________________________________________

Corporate Email: ______________________________________________ Website: _____________________________________________________

Marketing Contact & Email: __________________________________________________________________________________________________

Corporate Management to be listed in the Market Resource Guide (Limited to 2 names)

Name: ________________________________________________________________________________________________________________________

Title: _________________________________________________________________________________________________________________________

Name: ________________________________________________________________________________________________________________________

Title: _________________________________________________________________________________________________________________________

Submitted by: ______________________________________________________________________________ Date: ____________________________

THE HIGH POINT MARKET PUBLICATIONS

Listing Deadline: Spring - Jan. 24, 2020

Fall - July 10, 2020

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www.imchighpointmarket.com | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260

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New! Update your Exhibitor Listing for the website, HPMKT MyMarket APP and publications in one place!

Go to www.highpointmarket.org/update Select Print Directory

Update profile information, review and accept.

For the publications, be sure your directory listing is updated by: Preview Guide: February 6, 2020 Market Resource Guide & Pocket Guide: February 27, 2020

Good news! Your life just got a little bit easier.

Want to add a logo to your listing? Do you have additional brands and/or lines to be listed?

Premium listings can highlight your showroom, increase buyer awareness & potential sales.

Learn more about a Premium Listing - email [email protected].

New!

form 1.

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Preview Confirmation FormPlease complete the following information:

Advertiser Name: ______________________________________________________________ Showroom Location: _______________________

Billing Information: _____ Agency _____ Advertiser

Authorized Contact Name: ___________________________________________________ Title: _________________________________________

Billing Address: _________________________________________________________ City: __________________ State: ______ Zip: __________

Phone: _____________________ Fax: ____________________ Email: ___________________________ Website: __________________________

Total Cost $_______________________________

Signature: ________________________________________________________________________________________ Date: ___________________ (I agree to Standard Terms & Conditions)

Terms & Conditions:Signing this agreement indicates a firm space commitment in accordance with the corresponding rate card. This agreement may be executed in counterparts. Cancellations are nonrefundable. All rates are net. Payment by credit card is available. No agency or cash discounts are offered or permitted. A $500 late fee will be charged for materials received after the materials deadline. Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for this agreement; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred, whichever is less.

______ Color, $395 each

Categories for the Furniture and Accessory Previews are shown below. When uploading your files you will be prompted to select one category per product photo. Only two product photos are allowed per category. Once your image is uploaded you will be asked to provide the product description (30 words or less.)

Preview Product Photo Editorial

Preview Advertising Deadline: Spring - Jan. 24, 2020 Fall - July 10, 2020

Full Page ____ $3,295

Full Page Special Position ____ $3,495

2-Page Spread ____ $5,295

Contact your Account Executive for special placement, spread ad, and package pricing and discounts.

All advertising is subject to HPMA and IMC approval. No cash discounts. No cancellations accepted after closing dates. Materials submitted will be discarded after one year.

Repeat my ad from:

____ Fall 2019 ____ Spring 2019

____ Furniture Preview ____ MRG

____ Accessory Preview ____ Pocket GuideThe Designer Preview is a publication focusing exclusively on information important to interior designers. The magazine is mailed together with the Furniture & Accessory Previews to buyers attending High Point Market.

• First time advertisers receive an additional FREE editorial written by our editors.

• After initial participation, advertisers will receive a discount on second page

Contact your Account Executive for additional information.

form 2.

THE HIGH POINT MARKET PUBLICATIONS Spring 2018

Accessory Preview Categories

Accent Furniture Rugs & Softgoods

Decorative Accessories Wall Décor

Lamp & Lighting

Furniture Preview Categories

Antiques / Reproductions Made in America

Contemporary Outdoor / Casual

Furniture-General Rugs & Textiles

Juvenile Upholstered Furniture


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Deadline: Spring - Jan. 24, 2020

Fall - July 10, 2020

High Point Market Publications Contacts:Rhonda Jackson, VP Advertising ..................................................... 336.821.1509 ................. [email protected] Gentile, Sr Account Executive ........................................... 336.821.1528 ................. [email protected] Kristin Sprague, Account Director .................................................... 404.220.2129 ................. [email protected] Utley, Account Executive ............................................................ 336.888.3782 ................ [email protected] Rice, Account Executive ........................................................ 336.888.3703 ................ [email protected] Patti Preston, Account Executive ...................................................... 336.821.1504 ................. [email protected] Crone, Account Executive .................................................... 336.821.3712 ................. [email protected] Hicks, Account Executive ................................................... 336.822.0432 ................ [email protected] Harris, Jr Account Executive ............................................... 336.822.0428 ................ [email protected] Brondolo, Admin Assistant ....................................................... 336.888.3707 ................ [email protected]

Pocket Guide

Please complete the following information:

Advertiser Name: ______________________________________________________________ Showroom Location: _______________________

Billing Information: _____ Agency _____ Advertiser

Authorized Contact Name: ___________________________________________________ Title: _________________________________________

Billing Address: _________________________________________________________ City: __________________ State: ______ Zip: __________

Phone: _____________________ Fax: ____________________ Email: ___________________________ Website: __________________________

Total Cost $_______________________________

Signature: ________________________________________________________________________________________ Date: ___________________ (I agree to Standard Terms & Conditions)

Terms & Conditions:Signing this agreement indicates a firm space commitment in accordance with the corresponding rate card. This agreement may be executed in counterparts. Cancellations are nonrefundable. All rates are net. Payment by credit card is available. No agency or cash discounts are offered or permitted. A $500 late fee will be charged for materials received after the materials deadline. Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for this agreement; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred, whichever is less.

Repeat my ad from:

____ Fall 2019 ____ Spring 2019


____ Accessory Preview ____ Pocket Guide

Market Resource Guide (MRG)

Full Page ____ $3,295

2-Page Spread ____ $5,295

Logo with Listing (Color) ____ $395

Product Focus ____ $395

Repeat my ad from:

____ Fall 2019 ____ Spring 2019


____ Accessory Preview ____ Pocket Guide

Full Page ____ $3,695

NOTE: Limited advertising space available. Contact your Account Executive to make sure space is available.

MRG/PG Confirmation FormTHE HIGH POINT MARKET PUBLICATIONS

form 3.

Contact your Account Executive for special placement, spread ad, and package pricing and discounts.

All advertising is subject to HPMA and IMC approval. No cash discounts. No cancellations accepted after closing dates. Materials submitted will be discarded after one year.

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Deadline: Spring - Feb. 21, 2020

Fall - Aug. 7, 2020

Deadline: Spring - Mar. 6, 2020

Fall - Sept. 4, 2020

High Point Market Publications Contacts:Rhonda Jackson, VP Advertising ..................................................... 336.821.1509 ................. [email protected] Gentile, Sr Account Executive ........................................... 336.821.1528 ................. [email protected] Kristin Sprague, Account Director .................................................... 404.220.2129 ................. [email protected] Utley, Account Executive ............................................................ 336.888.3782 ................ [email protected] Rice, Account Executive ........................................................ 336.888.3703 ................ [email protected] Patti Preston, Account Executive ...................................................... 336.821.1504 ................. [email protected] Crone, Account Executive .................................................... 336.821.3712 ................. [email protected] Hicks, Account Executive ................................................... 336.822.0432 ................ [email protected] Harris, Jr Account Executive ............................................... 336.822.0428 ................ [email protected]

Digital Production Specifications: The High Point Market Previews | Market Resource Guide | Pocket Guide

Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability.

The publisher is not responsible for the final reproduction quality of provided materials that do not meet the specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, publisher is not responsible for lost or damaged advertising materials after publication.

Document setup for Ads• Set the document page size to the actual trim size of the ad with bleeds extending 1/8” (.125”) beyond the trim on all sides.

• All colors must be CMYK (except black text); no PMS/ Pantone colors. No embedded profiles or ICC tagged images should be included.

• Text 12 points or smaller should be black only.

• Reversed text must be a minimum of 10 points.

• All images must be 300 dpi at actual size. Line art and rasterized type must be at least 600 dpi.

Materials required for Ads• PDF/X-1a files are required. NO other file formats will be accepted.

• Fonts must be outlined or embedded.

• Include crop marks with .125” offset selected and .125” bleed on all sides.

• Output Settings: select “convert to destination” selecting the destination as “Generic CMYK Profile” when exporting options are available.

• Only one ad/page per PDF document. Submit spreads as two single-page files, including bleed on all sides on each page, and indicating right-hand page [RHP] and left-hand page [LHP] in the name of the file.

Preview Product Photo Submissions• Photos must be 300 dpi and a minimum of 5” high or wide as separate .tif, .jpg or .pdf files. Type your 30 word (or less) description into the box provided.

• NO text and/or logos are allowed inside photos.

MRG Logo Submissions• Logos must be 600 dpi at actual size and a maximum of 2.5625” wide or 0.6875” high, submitted as a .tif, .jpg or .pdf file. Highly recommend using a predominantly horizontal logo.

Submitting digital files• Go to www.imchighpointmarket.com. Under Exhibitors select Sponsorship & Advertising and then click on upload a file to submit your file. Please follow the print specifications and double check spelling and showroom location for accuracy. If a replacement file is required, you may incur additional charges.

Important notes• Please follow the print specifications and double check spelling and showroom location for accuracy. If a replacement file is required, you may incur additional charges.

• All advertising is subject to HPMA and IMC approval.

• All signed agreements are firm. Cancellations are nonrefundable.

• Additional charges will apply for any necessary alterations to files.

• IMC uses Virtual Proofing technology for all print publications. Proofs are no longer required but if you opt to send one, provide a SWOP approved proof. No other types of proofs accepted. Mail to: HPM Production Manager, 209 South Main St., High Point, NC 27260

Design Services:Our in-house advertising department can help you with your production needs. Costs vary depending on the complexity, size and materials provided. Costs will be billed with your ad insertion invoice. Contact Ansley Spencer, Production Director, with any questions: 336.888.3751, [email protected]

page 1.

THE HIGH POINT MARKET PUBLICATIONS

Examples are from Adobe InDesign pdf export dialog box.


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Full Page SpreadSubmit spread ads as individual single page files, including bleed through center on each, and indicating right-hand page [RHP] and left-hand page [LHP] in the name of the file.

Ad Sizes: The High Point Market Previews and Inspirations

Preview Product Photo SubmissionsUpload your photo and 30 word (or less) description at www.imchighpointmarket.com. Under Exhibitors, select Sponsorship & Advertising and click on upload a file.

Photos must be 300 dpi and a minimum of 5” high or wide as a tif, jpg or pdf file. Type your text into the box provided. Only two product photos per category are accepted.

No text and/or logos are allowed inside photos.

Full Page Bleed

Trim: 8-1/4” x 10-7/8”Bleed: 8-1/2” x 11-1/8”Safety/Content: 7-1/4” x 9-7/8”


Full Page Non-Bleed

4” x 7-7/8”

Ad Sizes: The Market Resource Guide (MRG) Ad Sizes: The Pocket Guide

MRG Logo and Product Focus SubmissionsUpload your .pdf, .tif, or .jpg format logo or photo file at www.imchighpointmarket.com. Under Exhibitors, select Sponsorship & Advertising and click on upload a file.

Logos must be 600 dpi at actual size and a maximun of 2.5625” wide or 0.6875” high. Highly recommend using a predominantly horizontal logo.

Photos must be 300 dpi, a minimum of 5” high or wide as a tif, jpg or pdf file.

No text and/or logos are allowed inside photos.

Full Page Non-Bleed

5-3/8” x 7-3/8”

Full Page Non-Bleed

7” x 10”

Full Page Bleed


Digital Production Specifications: page 2.THE HIGH POINT MARKET PUBLICATIONS

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Ad Confirmation & Art Upload Instructions: Preview Product Photos | Ads | Logos | Product Focus Photos | Plasma TV AdsTo upload your print or digital ad file, you must first “confirm” each ad on our ad portal. For detailed instructions, read below.

Important Notes:• Firefox and Chrome browsers are recommended. Do NOT use the

Internet Explorer (IE) browser.

AD CONFIRMATION INSTRUCTIONS• Log in to your account at www.imchp.com.• Select Your Print Products To Upload by selecting the Click here

button• Choose Season, click Next, select the Publication, click Next and select

the Adspace, click Finish in the pop up window, then click Close. Or, you may confirm another ad by selecting One more.

• VERY IMPORTANT: Confirm an ad for EACH FILE you need to upload.• Your AdSpace should now show on your dashboard.

ART UPLOAD INSTRUCTIONS• On the new Adspace card, select Click here to upload, or the icon in

the top right corner of the specific ad you wish to upload. (See photo above)

• Select Choose a file to browse for your file, select, and click Open. You should now see a thumbnail preview of your artwork. If the file is correct, click Next. If the image is incorrect, click Change to select a different image.

• Enter any Notes you wish to send with your file, click Next. You are now done uploading your image. If you have made a mistake, select the Back button. If you are finished, select Dashboard.

• If uploading a Product Photo: Enter your 30-word description; then choose the category from the drop down menu. (See photo below)

• To replace artwork on an already submitted Adspace, click the thumbnail and select , next follow the upload instructions above.

Important Notes:

• You should receive a confirmation email with a thumbnail image of the art you just uploaded.• In your confirmation email you will also have the option to click the link below the thumbnail and download the exact file you upload to ensure it is correct.

Do NOT click the thumbnail of a confirmed adspace to submit new artwork unless you intend to overwrite the previous file. If you intend to send a separate file, please confirm another adspace and follow the upload instructions above. This ensures that all files you upload are available to our printer for download

Upload Instructions:THE HIGH POINT MARKET PUBLICATIONS

Advertising Production Team...................................................................................................advertising@imcenters.comAnsley Spencer, Production Director ................................................ 336.888.3751 ................ [email protected] Bell, Sr Production Manager ................................................. 336.821.1532 ................. [email protected] Stotts, Advertising Production Specialist ........................... 336.821.1522 ................. [email protected]

MEDIA KIT 20 - International Market Centers · 2020. 1. 23. · cov1_pg1019.indd CV1 9/9/19 12:44...

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