2017

MED

IA K

IT

GET MORE OF WHAT YOU WANT OUT OF LIFEYour best friends are the ones who set you up for success—and that, above all else, is our mandate at Canadian Living.

From recipes that answer the daily “What’s for dinner?” question, to fashion and beauty tips, to career and relationship advice, to home decor, to the latest health news, Canadian Living delivers information and stories that really matter to Canadian women through our print magazine, interactive tablet edition and award-winning website.

INSPIRING EMPOWERING RELATABLE

ARTICLES AND ADVICE FOR EVERY ASPECT OF CANADIAN WOMEN’S LIVES

15% LIVING

20%BEAUTY / FASHION

25% FOOD

20%HOME

20%HEALTH

MEDIA KIT

DIGITALPRINTREADERSHIP*

65,150 FOLLOWERS

213,800 FANS

418,678 TOTAL COPIES

47,881 NEWSSTAND SALES

353,721 SUBSCRIBERS

12 ISSUES PER YEAR

$3.77 MAGAZINE COVER PRICE

3,479,000 READERS

8.3 READERS PER COPY

25% / 75% RATIO MEN / WOMEN

W25-54 (IND. 130) PRINCIPAL TARGET

$84,392 HOUSEHOLD INCOME

CIRCULATION

GEOGRAPHICAL SEGMENTATION

WEBSOCIAL MEDIA

472,800 FOLLOWERS

59,600 FOLLOWERS

3,965,000TOTAL FOOTPRINT

READERSHIP4%QUEBEC

INT.

8%

1%

15%

ONTARIO 51%PRAIRIES

B.C.

21%

ATL.

A TRULY MULTIPLATFORM BRAND

DEVICES

41% 36%23%

2,053,800 SESSIONS PER MONTH

4,888,800 IMPRESSIONS PER MONTH

1,400,000 USERS PER MONTH

Sources: Vividata, Q4 2016, Total Canada 12+ / Circulation: AAM, December 2016 / Social Media: May 2017 / Digital: Google Analytics, monthly average October-December 2016 / Doubleclick for Publisher, monthly average October-March 2016 / *Print version only.

READERSHIP PROFILE

MEDIA KIT

READERS (000) REACH (%) COMPOSITION (%) INDEXTOTAL 3,479 14.1% 100.0% 100GENDERMale 876 7.2 25.2 51Female 2,603 20.8 74.8 147

AGE12-17 117* 6.4 3.4 4518-24 188 7.0 5.4 4925-34 354 8.8 10.2 6335-44 406 11.3 11.7 8045-54 641 15.8 18.4 11255-64 751 19.4 21.6 13765+ 1,021 22.4 29.3 158Average age 53W25-54 1,087 18.4 31.2 130

EDUCATIONHigh School or less 925 11.5 26.6 81Cegep. College or Trade certificate 1,194 16.2 34.3 114University 1,360 14.8 39.1 105

HOUSEHOLD INCOMELess than $50.000 1,063 13.3 30.6 94$50.000 to $75.000 785 16.1 22.6 114$75.000 to $100.000 541 15.5 15.6 110$100.000 or more 1,091 13.3 31.4 94

Average Household Income $84,894

OCCUPATIONEmployed full time 1,461 12.9 42.0 91Employed part time 383 12.1 11.0 85Students (with or without paid part-time job) 171 5.2 4.9 37Retired (semi or fully) 1,152 22.9 33.1 162Blue collar (specialized and non spec. Worker. labourer) 403 10.9 11.6 77White collar (sales. services. administration) 722 14.7 20.8 104MOPES (manager. owner. professional. exec.. self employed) 842 13.4 24.2 95

DWELLINGOwn 2,800 15.0 80.5 106Rent 679 11.3 19.5 80

MARITAL STATUSMarried / Living Together 2,322 16.0 66.7 113Single / Widowed / Separated / Divorced 1,157 11.5 33.3 81

HAVE CHILDREN AT HOMEChildren under 12 709 10.1 20.4 71Children under 18 1,178 11.0 33.9 78Children over 18 812 14.4 23.3 102

Sources: Vividata 2016 Q4, English Canada 12+ / * Proj relatively unstable due to small base-use with caution.

2017 EDITORIAL PLANNINGTHE REAL TALK ISSUE_ Fashion For All Shapes_ Healthy Snack Switch-Ups

Closing date | 11.01.16 Material | 11.07.16 On Newsstands | 12.05.16

HEALTHY WEEKNIGHT MEALS

Closing date | 11.28.16 Material | 12.05.16 On Newsstands | 01.23.17

THE IT’S SPRING ISSUE_ Spring Fashion Trends_ Easter Desserts

Closing date | 01.31.17 Material | 02.06.17 On Newsstands | 03.06.17

THE COLOUR ISSUE_ Nail Trends_ Decorate With Colour

Closing date | 03.28.17 Material | 04.03.17 On Newsstands | 05.01.17

CANADA’S 150TH ISSUE_ Canada’s Birthday Bash

Party Guide_ Canadian Health

Innovations

Closing date | 05.02.17 Material | 05.08.17 On Newsstands | 06.05.17

THE CAREER ISSUE_ Fall Fashion Trends_ Superfast 5-Ingredient

Meals

Closing date | 06.27.17 Material | 07.03.17 On Newsstands | 07.31.17

JANUARY

THE DIY ISSUE_ Denim Trends_ Canadian Designer

Decor Tips

Closing date | 01.03.17 Material | 01.09.17 On Newsstands | 02.06.17

MARCH

THE GET OUTSIDE ISSUE_ Mother/Daughter Style_ Patio Decor Guide

Closing date | 02.28.17 Material | 03.06.17 On Newsstands | 04.03.17

MAY

THE GET AWAY ISSUE_ Budget-Friendly Travel_ Al Fresco Tablescapes

Closing date | 05.30.17 Material | 06.05.17 On Newsstands | 07.03.17

AUGUST

APRIL JUNE JULY SEPTEMBER

FEBRUARY

THE RELATIONSHIPS ISSUE_ Your Best Hair Ever_ Chocolate Recipes

Closing date | 11.22.16 Material | 11.28.16 On Newsstands | 01.02.17

*Subject to change without notice

SPECIAL ISSUE #1

SUMMER ENTERTAINING

Closing date | 04.10.17 Material | 04.17.17 On Newsstands | 05.22.17

SPECIAL ISSUE #2

THE GET TOGETHER ISSUE_ Thanksgiving Recipes_ Running Package

Closing date | 08.08.17 Material | 08.14.17 On Newsstands | 09.11.17

OCTOBER

DECEMBER

THE IT’S CHRISTMAS ISSUE_ Festive Style & Beauty Looks_ Holiday Treats and Sweets

Closing date | 10.10.17 Material | 10.16.17 On Newsstands | 11.13.17

JANUARY 2018

Closing date | 11.14.17 Material | 11.20.17 On Newsstands | 12.18.17

THE HOLIDAY PREVIEW ISSUE_ Fashion-Forward Coats_ Christmas Tree Guide

Closing date | 09.12.17 Material | 09.18.17 On Newsstands | 10.16.17

NOVEMBER

HOLIDAY BAKING

Closing date | 08.21.17 Material | 08.28.17 On Newsstands | 10.02.17

SOUPS AND STEWS

Closing date | 10.23.17 Material | 10.28.17 On Newsstands | 12.04.17

SPECIAL ISSUE #3 SPECIAL ISSUE #4

MEDIA KIT

NATIONAL RATES

FREQUENCY 1-5x 6-11x 12-17x1 PAGE $52,905 $51,320 $49,730

DOUBLE PAGE $100,515 $97,505 $94,490

DOUBLE 1/2 PAGE $75,140 $72,885 $70,630

1/2 PAGE HORIZONTAL $39,545 $38,360 $37,175

1/3 PAGE VERTICAL $27,120 $26,305 $25,495

IFC SPREAD $128,080 $124,240 $120,400

IBC $62,020 $60,165 $58,310

OBC $70,630 $68,515 $66,390

FREQUENCY 1-5x 6-11x 12-17x1 PAGE $33,780 $32,770 $31,755

DOUBLE PAGE $64,195 $62,265 $60,345

DOUBLE 1/2 PAGE $47,990 $46,555 $45,115

1/2 PAGE HORIZONTAL $25,250 $24,495 $23,740

1/3 PAGE VERTICAL $17,325 $16,805 $16,285

FREQUENCY 1-5x 6-11x 12-17x1 PAGE $23,850 $23,130 $22,415

DOUBLE PAGE $45,310 $43,950 $42,590

DOUBLE 1/2 PAGE $33,870 $32,860 $31,840

1/2 PAGE HORIZONTAL $17,835 $17,295 $16,760

1/3 PAGE VERTICAL $12,230 $11,865 $11,495

FREQUENCY 1-5x 6-11x 12-17x1 PAGE $41,835 $40,580 $39,325

DOUBLE PAGE $79,485 $77,100 $74,715

DOUBLE 1/2 PAGE $59,415 $57,630 $55,855

1/2 PAGE HORIZONTAL $31,275 $30,335 $29,400

1/3 PAGE VERTICAL $21,440 $20,805 $20,155

NATIONAL EDITION1 ONTARIO EDITION

WESTERN EDITION

EASTERN EDITION

DOWNLOAD TECHNICAL SPECIFICATIONS HERE

For nontraditional formats, please contact your sales representative.

WEB

FORMATS (ROS)

BANNER $20 CPM

BIG BOX $20 CPM

INTERSTITIAL AD $40 CPM

CATFISH $30 CPM

PRE-ROLL (15 SECONDS) $35 CPM

PRE-ROLL (30 SECONDS) $40 CPM

E-BLAST / E-FLYER (BRAND) $180 CPM

NEWSLETTER2 - 1. National rates are gross rates.2. Please contact your sales representative for costing.

MEDIA KIT

WEBSITE

quebecormediasales.ca

CONTACT US FOR MORE INFORMATION.