MEDIA INFORMATION 2020 · 50 years so that today the magazine is central to the motor boating...

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PRICE LIST No. 55

MEDIA INFORMATION 2020

Europe’s largest motorboat-magazine

SPECIFICATIONSPrint: www.dk-mediasales.de/specifications-printDigital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb

MEDIA SALES

Our contact persons can be found at www.dk-mediasales.de/ kontakt-wassersport

DELIUS KLASING VERLAG

Siekerwall 21 33602 Bielefeld, Germany telephone +49 521 559 0

EDITORIAL OFFICE

Editor in Chief Torsten Moench [email protected] ABC-Str. 21 20354 Hamburg, Germany

2SUMMARY

BOOTE PRINT

The magazine 3

Readership 4

Publication schedule 5

Dimensions / Rates

Editorial section 6

Special rate BOOTE Markt 7

Ad Specials 8

Crossword sponsorship 9

DK-Brand-Combination 10

XXL- Special WOHNEN AM WASSER 11

BOOTE DIGITAL

BOOTE App 12

BOOTE App FlexSlider 13

Display Ads 14

Video Advertising 15

Newsletter 16

Content Marketing

Sponsored News 17

Advertorial 18

Online-Specials

Insurance channel 19

Clickcontent

for instantinformation

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

http://www.dk-mediasales.de/specifications-printhttp://www.dk-mediasales.de/specifications-digitalhttp://www.delius-klasing.de/agbhttps://en.dk-mediasales.de/kontakt-wassersporthttps://en.dk-mediasales.de/kontakt-wassersportmailto:redaktion%40boote-magazin.de?subject=http://www.dk-mediasales.de/mediadaten

3THE MAGAZINE

Published since1966

Sold circulation23,628 copies IVW II/2019

Frequency of publicationmonthly

Magazine size215 mm × 280 mm

ProcessingSaddle stitch

Copy price€ 5.50

THE MAGAZINEBOOTE has been „fuelling“ the German

motor boating community for more than

50 years so that today the magazine

is central to the motor boating scene.

Over the years it has grown and evolved

with the scene making it the undisputed

market leader. Every month the editorial

team successfully combines practical

expertise with passion for leisure

boating. 480,000 readers (AWA 2019,

6er frequency) underline the fact that

BOOTE is Germany‘s leading magazine

on motor boats. The editorial staff of

BOOTE consist of active water sport

athletes. We are attending the following

shows: boot Düsseldorf, Hiswa te water,

Yachting Festival Cannes,

Interboot Friedrichshafen, Salone

Nautico Genova, Hamburg Boat Show,

Ft. Lauderdale Int. Boat Show, METS

Amsterdam and Boot & Fun Berlin with

additional distribution of BOOTE.

THE MARKETBOOTE is primarily distributed in the

German speaking countries of Europe:

Germany, Austria and Switzerland. But

significant parts of the circulation also go

to the Netherlands, Belgium, Luxem-

bourg, Denmark, Spain, Greece and

Italy, where many people can speak and

read German. In total, BOOTE can be

bought in more than 20 countries.

FOTO

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ORT

EN S

TRAU

CH

29 boote 9 . 2019

TEST

Beneteau Antares 9 OB: Die Luft unter demBootsboden soll die Gleitfahrt verbessern

ALLROUNDERBENETEAU

ANTARES 9 OB

1550TEST

Rauwasser Mit etwas Voraus- sicht zu fahren ist sinnvoll. Taucht der breite Bug etwas tiefer ein, kann es auch mal nass werden

FOTO

S: M

ORT

EN S

TRAU

CH

28 boote 9 . 2019

TEST

D ie französische Werftgruppe Bene-teau legt bei ihren Modellen stetig nach. In diesem Fall erhielt das An-tares-Programm eine Erweiterung nach oben: die Antares 9 OB, wobei OB für Outboard, Außenbordmotor, steht. Gegen Aufpreis erhält das Boot werftseitig für die Fabrikate Honda, Suzuki, Mercury und Yamaha eine Vorinstallation von Elektrik und Schaltung, auch Pre-Rigging genannt. Vorgesehen sind maximal zwei Motoren je 200 PS, wie auf dem Testboot. Darüber hinaus offeriert die Werft auch die Mög-lichkeit, anstelle der je 200 l fassenden

Standardtanks zwei je 300-l-Tanks einzu-bauen. Allerdings sind die nicht durch ei-nen Schlauch verbunden, was im Notfall die Reichweiten einschränkt, wenn man auf nur einen Motor angewiesen ist. Bene-teau verwendet die sogenannte Air-Step- Technologie, bei der gezielt Luft unter den Rumpf geleitet wird. Dort bildet sie eine Art Schaumteppich, der Reibung vermin-dern soll und laut Werftaussage zu verbes-serten Fahreigenschaften, größerer Stabi-lität und ökonomischerem Fahren verhel-fe. Was die gesamte Verarbeitung außen und innen sowie technische und elektri-

Fahren Mit einerleichtgängigeren Steuerungwird das Fahren mit den zwei Suzukis noch mehr Spaß machen

sche Installationen angeht, gibt sich das Testboot bis auf Kleinigkeiten keine Blöße.

Fahren und ManövrierenZwei Motoren mit gegenläufigen Getrie-ben plus optionales Bugstrahlruder sind Garanten für wendiges Verhalten auf en-gem Raum, was An- und Ablegemanöver begünstigt. Drehkreise durchmessen in langsamer Fahrt in beide Richtungen nicht mehr als eineinhalb Bootslängen. Allein längere Rückwärtsfahrten zählen nicht zur Stärke des Testboots und verlan-gen korrigierende Maßnahmen. Sprint-

Sources: AWA 2019 (6er frequency) and Readers Survey 2018 (Market Research)

5.5 TIMES the reader

picks up each issue

RANGE

480,000READERS

90%of our readers are men

USING BOOTE-CHANNELS78% as a magazine, 28% web page,

22% newsletter, 19% BOOTE TV, 14% App/digital, 12% Facebook

BOOTE readers are

TREND-SETTERS AND INNOVATORS

5,267 EURO

average net household income(total population 3,163 Euro)

Almost two thirds are engaged in the purchase of a motorboat!

buyer potential = 63%

37% are willing to spend more than

100.000 €on a motorboat

Chance of page contact is

79 %

110 MINUTESis the average

reading time

per issue

32% of

readersare company

owners or self-employed

2,422 Euro is the average financial scope of

the BOOTE readers

52.5 YEARS

is the average age of BOOTE readers

4READERSHIP

5PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE

01/2020 18.12.2019 boot Düsseldorf, Equipment 08.11.2019 18.11.2019

02/2020 15.01.2020 boot Düsseldorf 29.11.2019 09.12.2019

03/2020 19.02.2020 10.01.2020 20.01.2020

04/2020 18.03.2020 07.02.2020 17.02.2020

05/2020 22.04.2020 XXL-Special WOHNEN AM WASSER 13.03.2020 23.03.2020

06/2020 20.05.2020 Hamburg ancora Yachtfestival 08.04.2020 17.04.2020

07/2020 17.06.2020 08.05.2020 18.05.2020

08/2020 15.07.2020 05.06.2020 15.06.2020

09/2020 19.08.2020 HISWA in-water Boat Show 10.07.2020 20.07.2020

10/2020 16.09.2020 Interboot Friedrichshafen 07.08.2020 17.08.2020

11/2020 21.10.2020 Hamburg Boat Show 11.09.2020 21.09.2020

12/2020 18.11.2020 Boot und Fun Berlin 09.10.2020 19.10.2020

01/2021 16.12.2020 06.11.2020 16.11.2020

source: VDZ, Editorial Media Factbook 2019

„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES

PUBLIC AWARENESS.“

6DIMENSIONS / RATES

2/1 pageTrim size* 430 × 280


1/4 page 4-columnsType area 192 × 60Trim size* 215 × 70

1/2 page verticalTrim size* 107 × 280

1/2 page horizontalTrim size* 215 × 140



1/4 page 1-columnType area 45 × 254Trim size* 54 × 280

1/4 page 2-columnsType area 94 × 124

AGENCY COMMISSION 15%

EARLY BOOKING DISCOUNT OF 10%

Requires a booking of at least 3 advertisements in the editorial section before

January 31st, 2020.

Reprints and PDFs of editorial content on request.

Please ask for our price list.

*All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).

EDITORIAL SECTION

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

3 adverts 3% 2 pages 5% 2 issues 5%




18 adverts 15% 12 pages 21%

24 adverts 18%

SIZE B/W 4C

1/1 6,175.00 € 9,135.00 €

1/2 3,285.00 € 4,795.00 €

1/3 2,275.00 € 3,485.00 €

1/4 1,785.00 € 2,545.00 €

2/1 12,155.00 € 18,085.00 €

SPECIAL POSITIONS

4C

Pole position 1/3 page 4,415.00 €

Island ad 115 × 115 mm 4,795.00 €

Inside front cover 9,925.00 €

Inside back cover 9,455.00 €

Back cover 10,385.00 €

Opening Spread 18,875.00 €

Further on request.The prices quoted are exclusive VAT.

App

included+ link activation + picture gallery

+ video

7DIMENSIONS / RATES


CLASSIFIED ADVERTISING PER MM/1-COLUMN:

B/W = 6.85 € 2C = 7.95 € 4C = 10.20 €

Link integration = 12.50 €

CODE CHARGE

9.24 €

SHIPPING AGENTS / BROKER SECTION

WATERSPORTS SCHOOLS

MARINAS / HOLIDAY HOMES

Please ask your sales representative for details!

START OFFER

For first time advertisers on request.

SPECIAL POSITIONS

Not available in BOOTE MARKET.

SPECIAL RATE BOOTE MARKET

1/16 page type area 1-column 45 × 602-columns 94 × 28

1/32 page type area 45 × 28

1/2 page horizontalType area 192 × 124

1/3 page horizontalType area 192 × 82

1/4 page 1-columnType area 45 × 242



1/8 page type area 1-column 45 × 1242-columns 94 × 604-columns 192 × 28


1/2 page verticalType area 94 × 242

*Picture gallery and video with extra charge.

The prices quoted are exclusive VAT.

FORMAT S/W 2C 4C

1/1 6,175.00 € 7,165.00 € 9,135.00 €

1/2 3,175.00 € 3,675.00 € 4,665.00 €

1/3 2,175.00 € 2,515.00 € 3,175.00 €

1/4 1,685.00 € 1,935.00 € 2,425.00 €

1/8* 767,50 € 897,50 € 1,137,50 €

1/16* 397,50 € 457,50 € 577,50 €

1/32* 202,50 € 232,50 € 292,50 €

ISSUE DISCOUNTS

3 issues 10%

6 issues 20%

12 issues 35%

No further discounts!

App

included+ link activation + picture gallery

+ video

Minimum size for ads = 1-column, 10 mm.All format specifications in mm (width x height).

*All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim.

https://transfer.delius-klasing.de/f/2696e11e1dd94cf98777/https://transfer.delius-klasing.de/f/1e3ae24f596c4f1396cd/https://transfer.delius-klasing.de/f/9eee08397f7b439e8e17/

8AD SPECIALS


IMPORTANT DETAILS:

Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the

longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.

Special insertions are not discounted!

Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.

All other special insertions on request.

Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.

Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and

pack size.

LOOSE INSERTS

WEIGHT PRICEMAX. SIZE

INSERTIONSMINIMUM

INSERTIONSUBSCRIPTION CIRCULATION

up to 25 g 90.00 € per mil

205 x 270 mm3 samples

when placing the order

Partial insertions in the retail sale circulation by

Nielsen regions on request

20,000 copies

Germany available

in total only.



up to 100 g 195.00 € per mil

up to 125 g 265.00 € per mil

TIP-ONS

SIZE PRICE

Postcard / Envelope

47.00 € per mil+ costs for the 1/1 page carrier advertisement

+ additional costs when booking the subscription circulation

Please send stand samples and 10 adhesive inserts for a test run before the closing date.

Booklet 68.00 € per mil

Test sample 77.00 € per mil

CD/DVD 102.00 € per mil

BOUND INSERTS

SIZE PRICE

4-pages 110.00 € per mil Paper quality: 70-150g/m2

Format: Please contact the media sales department for specifications

Insertion: only overall.

Position: In the middle of the magazine „artificial middle“(additional costs on request)

6-pages 130.00 € per mil




Further on request. Additional costs when booking the subscription circulation.

Upgrade your loose insert from print to our BOOTE app (see also page 12).

Additonal information about our Ad Specials on: www.dk-mediasales.de/ad-specials

https://en.dk-mediasales.de/ad-specials

9CROSSWORD SPONSORSHIP

128 boote 6 . 2019

RÄTSEL

ZU GEWINNEN

BEGRIFFE

1 Motorbeiboot auf größeren Yachten 2 mythisches, untergangenes Inselreich der antiken Welt 3 Anzahl der Farben der französischen Handelsflagge 4 Randmeer des Arktischen Ozeans nördlich von Norwegen 5 Pegelnullpunkt (Abk.) 6 Großstadt an der Neckarmündung in den Rhein 7 deutsche Bedeutung des englischen Begriffs bow 8 internationaler Begriff zum Ankündigen einer Sicherheitsmeldung im Seefunk (im Heft: S. 70) 9 beständiger Wind der Tropen zwischen dem Äquator und 30° Breite 10 Schiff der ersten deutschen Antarktisexpedition (1901–1903) 11 Dortmund-Ems-Kanal (Abk.) 12 Westfriesische Insel in der Provinz Friesland (im Heft: S. 18) 13 einfacher hölzerner Bootstyp, aus einem Stamm gearbeitet 14 Nebenfluss der Unterelbe, niedersächs. Landeswasserstraße 15 Buchstabe „E“ im internationalen Sprechfunk 16 Gemeinschaftsraum an Bord eines Schiffs 17 Anrainerstaat der Ostsee 18 niederländischer Hersteller von Stahlyachten (im Heft: S. 34) 19 wichtiger Bestandteil der Soße beim Hamburger Pannfisch20 Oldtimer Boot Club Zürichsee (Abk.)

Außenbordmotorschloss. Das Edelstahl-Schloss von Stazo sichert mit Knebelschrauben befestigte Außenborder bis maximal 30 kW. Seewasserbeständig, mit Marine-Zylinder und Schlüssel-Codekarte. Gewicht: 1,72 kg, Breite: 140 mm, Wert: 95 Euro. www.bauhaus.info. Schicken Sie die Lösung bis zum 13. Juni 2019 per E-Mail an [email protected] oder Postkarte an die BOOTE-Redaktion, ABC- Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.

LÖSUNGSWORT des Rätsels in Ausgabe 05/2019: Bootsrumpf

1 Fjord 2 Leuchtturm 3 Deneb 4 Papa 5 Kiellinie 6 Reise, Reise (REISEREISE) 7 BSH 8 Motoröl (MOTOROEL) 9 Finne 10 Backbord 11 Helgoland 12 St. Mary’s (STMARYS) 13 YCHE 14 Harmstorf 15 Mercury 16 Blaues Wunder (BLAUESWUNDER) 17 MUH 18 Brandung 19 Köder (KOEDER) 20 Nordwest

14

7

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2

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16

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3 4 5 62 8 1071

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LÖSUNGSWORT

POWERED BY

128 boote 6 . 2019

RÄTSEL

ZU GEWINNEN

BEGRIFFE

1 Motorbeiboot auf größeren Yachten 2 mythisches, untergangenes Inselreich der antiken Welt 3 Anzahl der Farben der französischen Handelsflagge 4 Randmeer des Arktischen Ozeans nördlich von Norwegen 5 Pegelnullpunkt (Abk.) 6 Großstadt an der Neckarmündung in den Rhein 7 deutsche Bedeutung des englischen Begriffs bow 8 internationaler Begriff zum Ankündigen einer Sicherheitsmeldung im Seefunk (im Heft: S. 70) 9 beständiger Wind der Tropen zwischen dem Äquator und 30° Breite 10 Schiff der ersten deutschen Antarktisexpedition (1901–1903) 11 Dortmund-Ems-Kanal (Abk.) 12 Westfriesische Insel in der Provinz Friesland (im Heft: S. 18) 13 einfacher hölzerner Bootstyp, aus einem Stamm gearbeitet 14 Nebenfluss der Unterelbe, niedersächs. Landeswasserstraße 15 Buchstabe „E“ im internationalen Sprechfunk 16 Gemeinschaftsraum an Bord eines Schiffs 17 Anrainerstaat der Ostsee 18 niederländischer Hersteller von Stahlyachten (im Heft: S. 34) 19 wichtiger Bestandteil der Soße beim Hamburger Pannfisch20 Oldtimer Boot Club Zürichsee (Abk.)

Außenbordmotorschloss. Das Edelstahl-Schloss von Stazo sichert mit Knebelschrauben befestigte Außenborder bis maximal 30 kW. Seewasserbeständig, mit Marine-Zylinder und Schlüssel-Codekarte. Gewicht: 1,72 kg, Breite: 140 mm, Wert: 95 Euro. www.bauhaus.info. Schicken Sie die Lösung bis zum 13. Juni 2019 per E-Mail an [email protected] oder Postkarte an die BOOTE-Redaktion, ABC- Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.

LÖSUNGSWORT des Rätsels in Ausgabe 05/2019: Bootsrumpf

1 Fjord 2 Leuchtturm 3 Deneb 4 Papa 5 Kiellinie 6 Reise, Reise (REISEREISE) 7 BSH 8 Motoröl (MOTOROEL) 9 Finne 10 Backbord 11 Helgoland 12 St. Mary’s (STMARYS) 13 YCHE 14 Harmstorf 15 Mercury 16 Blaues Wunder (BLAUESWUNDER) 17 MUH 18 Brandung 19 Köder (KOEDER) 20 Nordwest

14

7

10

8

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LÖSUNGSWORT

POWERED BY

BOOKINGS

FREQUENCY PRICE

1 300.00 € plus prize, min. value 100.00 €

3750.00€ plus 3 x prize,

min. value 100.00 €

61,200.00 € plus 6 x prize,

min. value 100.00 €

In each issue of BOOTE magazine,

we publish our popular marine themed

crossword. Testing questions on generic

watersport topics and magazine content

in particular, challenge our reader‘s

knowledge. Completing correctly is the

key to winning high quality prizes - such

as equipment, technical components

and accessories. This could be your

product, which we will exclusively

present with a detailed description and a

picture on our crossword page.

Make the popular crossword yours -

for a playful and eye-catching brand

communication!

Use this opportunity to present your brand and products on this page:

OUR „POWERED BY“-PACKAGE:• brand logo will be integrated into headline: „RÄTSEL (crossword) - powered by…“

• The product provided will be prominently displayed and portrayed

• link activation in our BOOTE App



10DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-

tential for saving up to 20%. With an identical volume of advertising

placements you may vary and change the advertising motive and

the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5%

3 issues 10%

4 issues 15%

5 issues 20%

11XXL-SPECIAL WOHNEN AM WASSER

Print run150,500 copies

Total circulation458,000* readers

Magazine size205 mm × 300 mm

Distributionas XXL-Special in YACHT, BOOTE and BOOTE EXCLUSIV

Frequency of publication1× per year

Processingsaddle stitch


1/2 page verticalTrim size* * 102 × 300




1/4 page 2-columnsType area 90 × 1351/4 page 4-columnsTrim size* 205 × 70

1/8 page** 2-columnsType area 90 × 65

AGENCY COMMISSION 15% *YACHT: 180,000, BOOTE: 190,000 (AWA 2019), BOOTE EXCLUSIV: 88,000 (Readership survey 2018, Market Research).

THE MAGAZINESailors and power boaters have a

special connection to the water. They

spend precious time on it - by the water

is where they feel happiest. This feeling

need not just be for the weekends, or

for holidays, many choose to live by the

water. Whether visiting, or living by the

water, it is a lifestyle we understand.

In WOHNEN AM WASSER, we show

possibilities and ways to fulfill a dream

of a nautical lifestyle. Not only on the

coasts, but also in the city and in the

country.

SIZE4C INCLUSIVE

APP Brand clients

SIZE4C INCLUSIVE

APPMarine clients

1/1 12,200.00 € 1/1 7,250.00 €

1/2 6,400.00 € 1/2 3,780.00 €

1/3 4,300.00 € 1/3 2,910.00 €

1/4 3,400.00 € 1/4 2,040.00 €

2/1 24,100.00 € 1/8** 750.00 €

THE XXL-SPECIAL WOHNEN AM WASSER APPEARS IN THE FOLLOWING MAGAZINES:

MAGAZINE ISSUE FIRST SELLING DAYBOOKING DEADLINE

DEADLINE OF PRINT DATA

YACHT 10/20 29.04.2020

06.03.2020 16.03.2020BOOTE 05/20 22.04.2020

BOOTE EXCLUSIV 03/20 29.04.2020


DISCOUNTS

FREQUENCY DISCOUNT:

2 ads 5%

VOLUME DISCOUNT

2 pages 10%

3 pages 15%

* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height). ** Placement collective, no DIGITAL/APP combination.

Sales per issue1,770

Readers per issue3,640

App user per day151

according to the publisher Ø 2019


„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF

THE OUTPUT MEDIUM.“

In our kiosk app, we offer you an integration of your insert as a

Free Special for an exposed customer approach.

Your product information will be integrated as a multi-page

leaflet and will be available for publication on the same level as

the digital editions of the media brand.

In this way you reach the reader of the digital issue directly

and communicate your information in the environment familiar

to the readers.

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING SIZE PRICE

6 weeks

(from the first

day of sale)

Print / App combination

supplement with max. 32 pages

incl. 10 link activations* + picture gallery

+ Video integration

850.00 €

App Only 1,050.00 €

*further link activations according to effort

12BOOTE APP

ADS

APP ONLY

RUNTIME ADVERTISEMENT EXTRA CONTENT PRICE

1 issue 2/1 Page Link activation

Gallery integrationVideo integration

475.00 €


The prices quoted are exclusive VAT. Additional multimedia features (audio files, videos, galleries and links) on request.

See booking deadline and delivery schedule for data on page 5.

13BOOTE APP FLEXSLIDER

All prices exclude statutory VAT.

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

POSITION4

650.00 €

per issue

500.00 €

per issue

350.00 €

per issue

175.00 €

per issue

In addition to the regular advertising options in our digital Apps,

we offer the opportunity to book the innovative form of adverti-

sement: The FlexSlider.

This element is a conventional slider, which can be used by

advertisements as well as for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 4 different positions possible

• enables sales directly out of the App

• high contact frequency and quality

CROSSMEDIA DISCOUNT 10% (on App-Price)


Contacts per month

4,530

as of September 2019

MOBILE


„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“

PACKAGE BANNER FORMATS CPT

Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €

Desktop / Mobile Package 2Medium Rectangle +

Medium Rectangle Mobile30.00 €

Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €

14DISPLAY ADS WWW.BOOTE-MAGAZIN.DE

VOLUME DISCOUNTCOMBINATION DIS-

COUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 websites 5%

Crossmedia discount print / online 10 %

(on online price)

400,000 AI 7% 3 websites 7%

650,000 AI 10% 4 websites 10%

800,000 AI 15% 5 websites 15%

Page impressions372,794

Visits154,976

Unique user*102,230

IVW 08/19*according to the publisher 08/19

Examples of formats and information onwww.dk-mediasales.de/digital-ads

+ Targeting per criterion 2.50 € CPT

+ Sticky 2.50 € CPT

+ Expandable 5.00 € CPT

AGENCY COMMISION 15%

Creation of the advertisement with a surcharge.

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 700 x 60) 10.00 €

Medium Rectangle 300 × 250 40.00 €

Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €

HalfpageAd 300 × 600 49.00 €

XXL Banner 728 × 90 30.00 €

AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €

BillboardAd 900 × 250 49.00 €

Wallpaper 728 × 90 und 120/160 × 600 59.00 €

FireplaceAd depending on the website 70.00 €

Parallax 630 x 840 (630 × 300 visible) 45.00 €

FloorAd 1200 × 200 70.00 €

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

DESKTOP

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Mobile Banner 6:1 320 × 50 30.00 €

Mobile Banner 4:1 320 × 70 30.00 €

Mobile Banner 2:1 320 × 150 35.00 €

Medium Rectangle Mobile 300 × 250 40.00 €

Parallax 320 × 150 45.00 €

Catfish 320 × 100 50.00 €

https://en.dk-mediasales.de/digital-ads

Page impressions372,794

Visits154,976

IVW 08/19


„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“

15VIDEO ADVERTISING

InPage Video Ads are great if you have video content which

should be delivered eye catching with a high reach. We deliver

a display ad with an integrated video clip on our websites.

Depending on the format, other functionalities such as full

screen or expandable can be activated for the campaign.

You only have to provide us with a banner as well as a video

which are linked and delivered by us. As a result, there is no

need for complex programming or embedding of the video in

the ad. For the Video Banner as well as Video InRead even the

delivery of only one video is necessary.

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 55.00 €

Video InRead 640 × 480 50.00 €

Video FloorAd 1200 × 200 75.00 €

Video Background depending on the website 80.00 €

INPAGE VIDEO ADS


VOLUME DISCOUNT

COMBINATION DISCOUNT

CROSSMEDIA DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount print / online 10 %

(on online price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%


Examples of formats and information on www.dk-mediasales.de/digital-ads

Contact us if you are interested in video productions and further integration solutions.

https://en.dk-mediasales.de/digital-ads

16NEWSLETTER


„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“

The BOOTE newsletter regularly informs the subscribers about

brand-new events, new developments on the market, and

provides a preview of the upcoming print edition.

With newsletter advertising you can transfer your marketing

message focused on our users.

The fact that the users have subscribed themselves to our

newsletters on their own initiative shows that the interest and

attention is very high.

Maximum 5 media placements per newsletter.

Frequency: monthly (on Monday after the first selling date of

the print magazine).

Placement without commitment.

CROSSMEDIA DISCOUNT 10%

(on newsletter price)


CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment.


Subscribers21,946

Open rate23.22%

as of September 2019

SIZE IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3-5

600 x 150 600 x 150 600 x 150

75.00 € CPT 65.00 € CPT 55.00 € CPT

ISSUE DISCOUNTS

3 issues 10%

6 issues 20%

12 issues 30%

17CONTENT MARKETING


„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE

TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-

CATCHING ADVERTISING.“

SPONSORED NEWS NEWSLETTER

The native format Branchen News is also available in our

newsletters. There you can publish industry, company and

product news in the look and feel of the respective news-

letter.

After clicking on the industry news as a teaser, our users will

be taken to a further article on the website or directly to your

company website.

The industry news on our websites have shown that this

advertising format is perceived and accepted by the user and

therefore produces the best performance values.

Price per newsletter and issue:

2,100.00 €

including reporting and support.

All prices exclusive VAT, subject to change without notice.

ANZEIGE

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS WEBSITE

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

2,150.00 €

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

18CONTENT MARKETING

VideoIntegration

Galleries

The screenshot is just an example, since it is an individual product. All prices exclusive VAT.

according to the publisher

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment. Use the high receptivity of the

reader for your brand/product. The integration of an advertorial

is possible on our websites. A display ad is included in the

package to increase the reach of the advertising special. If the

user clicks on the ad he will be forwarded to the ad special.

Additional display ads can be booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

6,900.00 €

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

7,500.00 €

ONLINE ADVENT CALENDAR

With the online advent calendar in BOOTE, YACHT and SURF,

you can place and present your product prominently through-

out the Christmas Season. The windows of each day will be

activated and clickable at the appropriate day. By clicking on

a window, the user will be forwarded to an article about the

product, with detailed text and images, along with the regist-

ration form to win that product. The top prize is activated and

playable from the 01.12.2020.

The calendar will be supported and promoted with editorial

content in our magazines, on our websites, newsletters and

facebook. The positive feedback from previous years and an

entry, on average, of more than 7,300 players per window

speaks for itself!

For more details please contact your sales manager.

www.boote-magazin.de/adventskalender

HIT RATES 2016 2017 2018

Page impressions 358,792 389,335 525,828

ø Page impressions per window 7,812 9,841 11,015

Participations total 117,706 141,856 176,656

ø Participations per window 4,904 5,910 7,360

http://www.boote-magazin.de/adventskalender

19ONLINE SPECIALS

INSURANCE CHANNEL

Since 2013, yacht.de presents the extensive Online Insurance

Channel, a service section with everything our users need to

know about boat insurances. Since spring 2015, boote-ma-

gazin.de presents its own BOOTE Online Insurance Channel,

tailored to the needs of motor boat drivers.

In our online insurance channel on our websites

www.boote-magazin.de and www.yacht.de you can present

your company to a perfectly adequate target group without any

wastage and cover the entire range of water sports.

The following content will be provided:

• Insurance glossary from A to Z

• What to do in case of a damage: Checklist for download

• Company directory with direct links

• Online insurance application

• Latest News from the insurance industry

ADDRESS GENERATOR

Generate new customers with our insurance comparison. In

addition to the presenting of our insurance channel, we offer

you the opportunity to generate leads with address redirects

of our insurance comparison. Pro forwarded address we will

charge you an amount of 5.00 €.

All prices exclusive VAT.

INSURANCE CHANNELØ HIT RATES PER

MONTH

REQUESTS PER QUARTER /

CLIENT

YACHT.DE 5,935 56

BOOTE-MAGAZIN.DE 568 39

According to the publisher
https://www.boote-magazin.de/ratgeber/bootsversicherung/bootsversicherung-online-service/a46559.htmlhttp://www.yacht.de/ratgeber/versicherung.html

MEDIA INFORMATION 2020 · 50 years so that today the magazine is central to the motor boating...

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