Media influences
Transcript of Media influences
Media InfluencesCommercialisation
‘Consumer Society
• We are a society of ‘consumers’.
• The logic works like this:
• We have an ‘economy’. In economy, we have people who make things.
• Other people buy, or ‘consume’ these things.
• We all need money to buy the things.
• So, we all need jobs, to get money to buy the things.
• So, we go and work for the people who make the things, so we can have money to but other things.
• The more things you have, the more successful you are, and the happier you are!
• “I want to eat a meal”• What would you do?
• “I want to go on a trip”• What would you do?
Key Point
• As a society, we imagine things as being ‘commercial’ – things you can but and sell.
• Increasingly, the outdoors, and outdoor experiences, are things that we can buy and sell.
• This leads to use viewing outdoor areas and outdoor experiences as commodities – things we can but and sell.
• This means that they are useful only for the services they can provide us.
• Compare this perception to the way Indigenous Cultures viewed the land in Australia.
Media Influences
Key point
• The way we imagine the natural world is dependant on:
• The personal experiences we have
• The perceptions presented to us by others.
• We ‘consume’ a lot of media, so it has a big influence on our perceptions.
• Different people present different ideas about nature.
• The ‘mix’ of media we have consumed has a big influence on what we think nature is ‘for’.