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media Impact

Mediakit 2020

die dame

Status: January 2020

©Jo Metson Scott

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ANALOGUE MAGIC

We believe in analogue magic:

»The more desensualized an increasingly digitalized world

becomes,

the greater will be the yearning for

the analogue.«

Michael Sandvoss, Publisher DIE DAME

Access to top female decision-

makers

High-income target group

Making the brand come alive & image transfer

High quality journalism

MANUFACTURE

Analogue

Magic

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DIE DAME

The magazine DIE DAME was founded in 1912 and shaped the intellectual and

cultural discourse of the Weimar Republic in the 1920s.

DIE DAME worked with intellectuals such as Bertolt Brecht, Tamara de Lempicka,

George Grosz, Hannah Höch, Colette, Arthur Schnitzler, Carl Zuckmayer, Joachim

Ringelnatz and Kurt Tucholsky.

The idea was to take a stand against cultural flattening, fashionable imitation

and stuffy backwardness.

The women in DIE DAME were smart, short-haired, drove cars and smoked

cigarettes.

They were candid, capricious and never categorical.

Est. 1912

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CONCEPT

The magazine for cultural change.

DIE DAME is pointed, assured and uninhibited.

It stages debates, it inspires.

And it has great faith in its readers.

It offers straightforward reportages and reports that embody

the essence of our zeitgeist.

Different, innovative, inspiring.

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DIE DAME

LIVE EXPERIENCE

The art collector Christian Boros offers a guided tour

through various art collections, such as in the Pinakothek

der Moderne in Munich.

30 top-class guests are invited to experience the art of the

20th century.

DIE DAME x Museums

Exclusive Guided Tour & Get Together

We invite to our Drive-to-Store Events

top-class guests as well as keynote speakers,

who give guests exciting insights into the latest

subjects and lifestyle trends, such as female leadership.

Store Concepts

Incl. Store Openings & After Work

Salon, Talk, Festival, etc.

Tailore-made Event Concepts

The price is individually calculated for each offer. The customer bears the costs of the event (eg, catering, location, guest management). Prices are not eligible for deduction of agency commission or discounts and are bookable exclusively as package (plus media).

Do you have any other ideas for event concepts?

We‘d be glad to join with you to formulate an individual

strategy for your needs. We‘ ll find the suitable speakers

and guests for you – no matter whether a guided tour, talk

format or get together is required.

©Getty ©Getty ©Getty

Private View Drive-to-Store Individual

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OSD AD PM

die dame 24.09. 18.08. 20.08.

autumn/winter

Dates 2020DIE DAME

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DIE DAME

FORMATS & PRICES 2020

Formats Gross price

2/1 page (456 mm wide x 300 mm high) 51.000,00 €

1/1 page (228 mm wide x 300 mm high) 25.500,00 €

Premium Placements

Opening Spread (456 mm wide x 300 mm high) 76.500,00 €

OBC (228 mm wide x 300 mm high) 76.500,00 €

Price gross, subject to contract and discount, plus VAT.

Mediakit

Publication frequency 1 issue in 2020

Copy price 15 €

Circulation ca. 20.000

Distribution Available for 6 months at selected retail outlets

Sales Outlets Concept Stores, selected book and magazine

stores, museum shops, station bookstores

Controlled Circulation

ca. 1.000 Top-Female-Leader

ca. 1.000 VIP Gallery Weekend

ca. 1.500 Special Places

Placement in selected design hotels like the

Regent Berlin, Adlon Kempinski, Zoo Hotel and

many more

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TECHNICAL SPECIFICATIONS 2020 DIE DAME

Format

Printing process

Digital templates

Double binding

Digitall data transfer

ICC-Profile

Digitalproof

Font size

Line thickness

Passer tolerance

Bleed allowance

Deep black

Contact

228 mm wide x 300 mm high, Klebebindung

Cover: sheet offset euro colours 4/4, CMYK

Content: web offset (heatset) euro colours, CMYK

Unseperated data with 300 dpi, PDF/X-1a, PDF/X-3, PDF/X-4

Cover: 6 mm

Content: 4mm

dame-anzeigen@axelspringer.de

ISOcoated v2

A colour-compliant and factually correct digital proof in FOGRA-Medienkeil CMYK V3.0 (ISO 12647-2:2004), standard proof on a

scale of 1:1 is required for colour-compliant printing

Positive, 1-coloured: min. 6pt

Negative and multicoloured: min. 8pt, bold

Positive, 1-colour: min. 0.2 mm

Negative and multicoloured: min. 0.3 mm0,3 mm

5 mm for bleed advertisements on all sides

Design elements that may not be cut should have a distance of at least 5 mm to the format limit of the magazine.

100% Key + 40% Cyan

For technical questions: Matthias Hartmann, phone: +49 030 / 2591 76968, E-Mail: matthias.hartmann@axelspringer.de

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YOUR PERSONAL

CONTACT

Michael Sandvoss

General Manager of Luxury Sales

Publisher die dame

Phone: +49 89 743 2596 490

michael.sandvoss@mediaimpact.de

Alisha Trippelsdorf

Object management

die dame

Phone: +49 30 2591 73039

alisha.trippelsdorf@mediaimpact.de

Find here your personal contact in your region!