Media Guide - Moto

MEDIAGUIDEMOTODIVISION20

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Thank you for your interest in Hi-Torque Publication’s 2012 Motorcycle Media Kit.

Hi-Torque Publications is your comprehensive motorcycle industry source for marketing to enthusiasts of allpowersports disciplines, as our experience in the motorcycle industry is second to none.

It’s no secret the core motocross enthusiast lives by the powerful word of Motocross Action magazine. MotocrossAction can instantly build a brand! And if your business targets the lifestyle of the off-road rider, Dirt Bike magazinecovers every category brilliantly with great imagery and inside information that only our seasoned staff can provide.Our readers are buyers, and both magazines deliver to you the finest monthly moto consumers in the industry.

If you are targeting the ATV market, Dirt Wheels magazine is the industry leader in newsstand sales worldwide andcovers every possible category in the ATV market, and has been for the past 20 years. If your business caters to bothATV and the rapidly growing UTV market, check out ATV/UTV Action magazine. It delivers engaging content to thecore of the sport and is one of the best buys in the industry.

For those of you that are considering our titles for the first time or are new to the motorcycle industry, Hi-Torque hasbeen publishing industry-centered demographic studies for years. These surveys are direct responses frompowersports enthusiasts who have been surveyed on their current product ownership and, more importantly, on theirplanned purchasing choices. The surveys are conducted every year and are a tremendous indicator of today’s quick-changing trends in the marketplace. They are the longest-running and most respected surveys in the industry, and eachyear we are honored to see our survey results quoted by the most powerful companies in the world.

Hi-Torque Publications is the largest privately owned publishing company on the West Coast and has beenpublishing the finest titles in the motorcycle industry for over four decades. Hi-Torque’s dedication to the sport, fieldand industry is demonstrated daily by our passion in providing our readers and advertisers with the highest-qualityprint, online and—new for 2012—video platform currently found in the industry.

If you are serious about growing your brand and have yet to speak with our editorial staff or our advertising team,I urge you to reach out and make us your next call. We live your sport and thrive on your ideas. For over 40 years,our goal has never changed: It’s to help you reach yours!

Sincerely,

Robb A. MesecherAdvertising DirectorHi-Torque Publications, Inc

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CONTENTS

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24DIgital Issues &Mechanical Requirements

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28ContactAdvertising Rep

4 www.dirtbikemagazine.com

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Dirt Bike magazine is the premier publication for the dirt en-thusiast. Because the book covers the gamut of the sport fromwoods racing, motocross, closed-course off-road and, of course,the blossoming dual-sport world, our readers aren’t shoehornedinto a track-only publication. For 40 years, Dirt Bike magazinehas offered high-end race tests, long-term evaluations, large

sections of hop-ups and technical features, and stayed ahead ofthe trends to keep our readers informed. Dirt Bike is sought afterby the riders in the off-road world and by the companies thatsupport it. If you have a product or service for moto, off-road,enduro, desert, dual-sport or hare scrambles, Dirt Bike remainsyour number one and most cost-effective choice.

QUICK FACTS� Total readership of over 240,000� 40.8% of Dirt Bike readers own three or more dirt bikes� 45.6% plan to buy a new dirt bike this year� 68% have purchased products from ads in Dirt Bike

PRINT ONLINE PRINT ONLINE PRINT ONLINE PRINT ONLINE

- Online survey results are displayed in the gray column - www.dirtbikemagazine.com 5

BIKE PROFILE

How often do you buyDirt Bike magazine?1-4 issues...............................8.7%.....12.5%5-8 issues...............................6.3%.....13.2%9-12 issues...........................12.1%.....13.9%Subscribe.............................72.9%.....45.2%I just read the website............0.0%.....15.2%

How many people besides yourselflook through your copy of Dirt Bike?1 ................................................N/A.....24.5%2 ................................................N/A........27%3 ................................................N/A.....13.7%4 ................................................N/A.......5.9%5+..............................................N/A.......8.3%None .........................................N/A.....20.6%

Do you own a dirt/motocross bike?Yes........................................95.6%.....94.1%

How many bikes do you own?1............................................28.4%2............................................30.8%3............................................18.4%4+ .........................................22.4%

What brand is your newest bike?Aprilia......................................0.0%.......0.4%Beta ........................................1.5%.......0.0%BMW ......................................0.0%.......0.4%Gas Gas .................................0.5%.......2.2%Honda...................................21.3%.....21.9%Husaberg................................0.0%.......1.9%Husqvarna..............................1.5%.......2.6%Kawasaki..............................12.9%.....10.8%KTM......................................28.7%.....30.9%Suzuki.....................................7.4%.......7.4%TM ..........................................0.5%.......0.0%Yamaha ................................23.3%.....20.4%Other.......................................2.5%.......1.1%

What size is it?50-60cc ..................................3.4%.......0.4%80-85cc ..................................3.8%.......4.5%125cc....................................10.1%.......7.3%200-220cc..............................7.2%.......0.0%250cc....................................25.0%.....34.7%300-380cc............................13.9%.......0.0%400-490cc............................26.9%.....26.5%500-520cc..............................4.8%.......5.7%600cc+ ...................................4.8%.....20.8%

What year is it?2011........................................7.3%2010........................................5.3%2009 .....................................15.5%2008 .....................................16.5%2007 .....................................10.7%2006........................................8.3%2005........................................9.2%2004........................................5.3%2003 or earlier ......................21.8%

What type of engine?2-stroke ................................38.4%4-stroke .......................61.6%0.0%

What type is it?Motocross ............................39.7%.....43.8%Enduro..................................39.3%.......0.0%Off Road--Racing...................0.0%.....28.1%Off Road--Trail........................0.0%.....15.4%Dual Sport ............................12.1%.....10.9%Supermoto .............................0.5%.......0.0%Trials .......................................0.0%.......0.7%Other.......................................8.4%.......1.1%

Which of these factors influenced youmost when you bought your dirt bike?Mag test results ...................23.0%.....34.9%Factory cont. program...........1.9%.......2.2%Message boards ....................0.0%.......7.1%Local Dealer support .............9.7%........16%Previous brand exp..............36.4%.....37.2%Price .......................................6.3%........26%Website...................................0.0%.......4.5%Friend's recommend............12.3%.....15.2%Showroom avail .....................1.5%.......4.5%Factory race results ...............2.2%.......5.9%Parent's recommend .............4.1%.......4.8%Dealership recommend .........2.6%.......4.5%Other.......................................0.0%.....12.3%

Do you own a dirt bike?Yes........................................30.9%.....25.4%No.........................................69.1%.....74.6%

Do you plan to buy a dirt bike?Yes........................................19.7%No ........................................80.3%

Do you plan to buy a new bike in the next12 months?Yes........................................45.6%.....36.8%No.........................................54.4%.....36.5%Maybe ....................................0.0%...26.70%

What brand do you plan to buy?Beta ........................................2.7%.......0.0%Gas Gas .................................1.8%..........5%

Honda......................................18%.......8.9%Husaberg................................0.9%.......1.1%Husqvarna..............................3.6%.......3.4%Kawasaki................................8.1%.......6.1%KTM......................................30.6%.....44.7%Suzuki.....................................4.5%.......7.8%TM ..........................................2.7%.......0.0%Yamaha ................................25.2%.....16.2%Other.......................................1.8%.......6.7%

What size will it be?0-60cc ....................................0.9%.......0.6%80-85cc ..................................3.8%.....0.00%125cc......................................9.4%.......5.6%200-220cc..............................3.8%.......1.7%250cc....................................31.1%.....32.7%300-380cc...............................16%.....18.9%400-490cc............................21.7%.....24.4%500-520cc..............................6.6%.......6.7%600cc+ ...................................6.6%.......3.3%Other (please specify) ............0.0%.......6.1%

What year will it be?Brand new...............................48%Used.....................................29.4%Not sure................................22.5%

What type of engine?2-stroke ................................44.4%.....39.5%4-stroke ................................55.6%.....55.4%Not sure..................................0.0%.......5.1%

What type will it be?Motocross ............................39.8%.....34.4%Enduro..................................35.9%.......0.0%Off Road--Race......................0.0%.....32.2%Off Road--Trail........................0.0%.....18.3%Dual sport.............................14.1%.....11.1%Other ....................................10.2%.......1.7%Trials .......................................0.0%.......2.2%

Do you influence your friendson what bike they should buy?Yes........................................74.5%No.........................................25.5%

PARTS AND ACCESSORIES

What is your main source of informationfor purchasing parts and accessories?Dirtbikemagazine.com.........21.9%.......9.7%Mail order from DB.................3.4%.......0.0%Ads in DB .............................44.5%........14%Bike shop ...............................0.0%.......8.5%Editorial in DB ......................30.1%........19%Friends.....................................13%.......5.4%Catalogs...............................24.7%.....10.1%Other mags ............................4.8%.......1.9%At competitions.......................11%.......0.0%Bike shop .............................28.1%.......8.5%Other websites.......................0.0%.....18.6%Other ....................................21.2%.......0.0%

Where do you purchase the majority ofyour replacement parts, hop-up parts andaccessories?Mail order .............................16.4%.......6.9%Local dealer..........................35.3%.....29.4%Local accessories store.......15.1%.....13.7%On the Internet .....................33.2%.....46.9%Catalog...................................0.0%.......3.1%

Have you ever purchased products fromads in Dirt Bike?Yes...........................................68%.....67.3%No............................................32%.....32.7%

Does your motorcycle dealer generallystock the products you want to buyYes........................................53.2%.....39.2%No.........................................46.8%.....60.8%

How much do you spend on replacementparts, hop-up parts and accessories foryour bike each month?$500+ .....................................6.4%.......6.8%$400-$499..............................2.9%..........8%$300-$399..............................4.4%..........8%$200-$299............................10.3%.....12.5%$100-$199............................33.3%.....33.5%Less than $100 ....................42.6%.....39.2%

Exhaust pipe purchasedfor your 2-stroke bike?DG ..........................................0.7%.......0.0%FMF ......................................53.9%.....56.9%Pro Circuit ............................17.0%.....19.7%Stock/OEM...........................17.7%........17%Other ....................................10.6%.......6.4%

Exhaust pipe purchasedfor your 4-stroke bike?Akrapovic ...............................2.1%.......3.8%Arrow......................................0.7%.......0.0%Big Gun ..................................0.0%.......0.5%CHM.......................................0.7%.......0.0%DEP ........................................0.0%.......0.5%Dr.D.........................................2.8%.......4.4%FMF ......................................38.9%.....36.8%HMF........................................0.7%.......0.0%Leo Vince................................0.7%.......3.8%Pro Circuit ............................11.8%.......8.2%SuperTrapp ............................1.4%.......1.6%

Thumper Racing ....................0.0%.......8.2%Two Brothers ..........................2.1%.......1.6%Vance & Hines........................0.0%.......8.2%Yoshimura ..............................2.8%.......2.7%Stock/OEM...........................23.6%.....22.5%Other ....................................11.8%.....13.2%

Silencer purchased?Arrow......................................0.6%.....0.40%Big Gun ..................................2.8% .........N/ACHM.......................................0.6% .........N/ADG.............................................N/A.......0.4%Dr. D........................................1.7%..........3%FMF ......................................43.3%.....56.3%Leo Vince................................0.6%.......3.9%MSR........................................1.1% .........N/APro Circuit ............................16.9%.....13.9%SuperTrapp ............................0.6%.......0.4%Thumper Racing ....................1.1% .........N/ATwo Brothers ..........................2.2%.......0.4%Yoshimura ..............................1.1% .........N/AStock/OEM...........................18.0%.....11.7%Other.......................................9.6%.......9.5%

Handlebar purchased?Acerbis ...................................0.5% .........N/AAnswer ...................................2.1%.......1.3%Fasst.......................................3.2%.......4.2%Moose ....................................3.7%.......2.1%O'Neal ....................................1.6%.......0.8%Pro Sport...................................N/A.......0.4%Pro Taper..............................34.9%........35%Renthal .................................34.9%.....35.4%Sunline....................................0.5%.......0.8%Tag..........................................3.2%.......1.7%Tusk ........................................1.1%.......1.7%Universal ...................................N/A.......0.4%Other ....................................14.3%..........5%Stock/OEM ...............................N/A.....11.3%

Sprocket purchased?Answer ...................................0.0%.......0.4%AFAM......................................1.1%.......0.8%FMF/Cobalt...............................N/A.......1.2%JT............................................1.1%.........5.%Magnum.................................0.0% .........N/AMoose ....................................6.5%.......1.2%P.B.I. ..........................................N/A.......0.4%Primary Drive..........................5.4%.......7.9%Renthal .................................22.0%.....35.5%SideWinder.............................5.4%.......2.5%Ironman.....................................N/A.......6.2%Sunline....................................7.5%.......3.3%Supersprox.............................8.6% .........N/ASprocket Specialists ..............1.1%.......1.7%Sunstar ..................................6.5%..........5%Tag..........................................3.8%.......2.9%Talon .......................................0.0%.......2.1%Vortex .....................................2.2%.......2.1%Stock/OEM...........................17.2%.....11.2%Other ....................................11.8%.....10.7%

Chain purchased?AFAM......................................0.0%.......0.4%D.I.D......................................29.8%.....31.3%EK...........................................1.1%.......2.1%KMC .......................................1.1%.......0.8%Krause/SideWinder................3.2%.......2.1%Moose ....................................2.1% .........N/APrimary Drive..........................5.3%.......8.3%Regina ....................................5.9%.......6.7%Renthal .................................15.4%.....14.6%RK.........................................10.1%.....17.9%Sunline....................................1.6%.......0.8%Tsubaki ...................................1.1%.......0.8%Stock/OEM...........................14.4%.......9.6%Other..........................................9%.......4.6%

Levers purchased?Applied ...................................1.1%.......0.4%ARC/Sunline...........................8.6%.......8.7%ASV..........................................16%.....16.5%Flanders..................................0.0%.......0.4%Longhorn................................1.1%.......0.9%Magura ...................................3.2%.......1.3%Motion Pro..............................5.9%.......3.9%MSR........................................7.5%.......7.4%Pro Circuit ..............................4.3% .........N/ARenthal......................................N/A.......2.2%Work Connection ...................1.6%.......5.6%Stock/OEM...........................42.8%.....45.5%Other..........................................8%.......7.4%

Triple clamp purchased?Applied Racing.......................6.7%.......5.6%BRP ........................................3.3%.......3.6%Longhorn................................1.3%.......0.0%Pro Circuit ..............................6.0%.......6.2%Renthal ...................................3.3%RG3 ........................................4.0%.......5.1%Ride Engineering....................0.7%..........1%Scott .......................................3.3%.......2.1%Sunline....................................0.0%.......0.5%Tag..........................................1.3%.......1.5%Tru Tech.....................................N/A..........1%Universal.................................0.7%.......3.6%Stock/OEM..............................56%.....58.5%Other ....................................13.3%.....11.3%

Grips purchased?909 ............................................N/A.......1.2%Azonic.....................................0.0%.......0.4%ODI .........................................1.0%.......2.8%O'Neal ....................................2.4%.......0.8%Oury........................................4.4%.......0.8%AME ..........................................N/A.......0.8%Renthal .................................21.8%.....29.7%Scott.....................................22.3%.....13.3%Sunline....................................1.5%.......0.0%SixSixOne...............................0.5%.......0.0%Pro-Grip................................12.1%.....10.4%Pro Taper..............................18.9%.....25.3%Smith ......................................0.5%.......0.8%Tag ............................................N/A.......2.8%Stock/OEM ...............................N/A.......5.2%Other ....................................14.6%.......5.6%

Air filter purchased?DT1.........................................0.0%.......0.4%FMF...........................................N/A.......0.9%Filtron......................................0.0%.......0.0%K&N ......................................17.0%.......4.7%Moose ....................................3.9%.......0.9%PC Racing .............................1.5%.......0.0%Pro Filter .................................2.4% .........N/ATwin-Air ................................42.7% .........N/AUni-Filter...............................10.2% .........N/AStock/OEM...........................13.1% .........N/AOther.......................................9.2% .........N/A

What brand of replacementfront tire do you use most often?Bridgestone..........................10.5%.....17.5%Cheng Shin ............................0.0%.......0.8%Dunlop....................................33.%.....32.3%Duro........................................0.0%.......0.4%IRC..........................................0.5%.......0.8%Kenda.....................................6.7%.......8.4%Maxxis..................................16.7%.....14.3%Metzeler..................................5.3%.......2.4%Michelin ................................12.4%.....14.3%Pirelli .......................................8.1%.......7.2%Trelleborg................................0.0%.......0.0%Other.......................................6.7%.......1.6%

What brand of replacementrear tire do you buy most often?Bridgestone..........................11.0%.....15.0%Cheng Shin ............................0.5%.......1.6%Dunlop..................................30.6%.....29.1%Duro........................................0.0%.......0.4%IRC..........................................2.4%.......0.8%Kenda.....................................4.8%.......7.9%Maxxis..................................18.2%.....21.3%Metzeler..................................5.7%.......2.0%Michelin ................................10.5%.....13.4%Pirelli .....................................10.5%.......7.1%Other.......................................5.7%.......1.6%

How many tires do you purchase a year?13+ .........................................3.0%.......0.4%9-12 ........................................3.7%.......1.6%5-8 ........................................30.6%.......7.5%2-4 ........................................62.7%.....20.4%Less than 2..........................53.7%.....70.2%

Brake pads purchased?Braking ...................................4.6%.......2.9%DP/Dunlop..............................5.1%.......3.3%EBC ......................................35.4%.....44.0%EPI.............................................N/A.......0.4%Ferodo....................................0.5%.......0.4%Galfer......................................2.6%.......1.2%Magnum.................................1.0% .........N/AMoose ....................................1.5%.......2.1%Moto Master...........................0.0%.......0.8%MSR........................................0.5%.......0.8%Renthal......................................N/A.......3.7%SBS ........................................1.0%.......1.2%Tusk ........................................4.6%.......5.4%Vesrah.....................................0.5%.......0.4%Stock/OEM...........................36.4%.....28.6%Other.......................................6.2%.......4.6%

What brand of 2-stroke oil do you use?Amsoil...................................15.4%.....11.1%Bel-Ray...................................7.1%.....11.6%CCI .........................................0.6%.......0.0%Castrol ....................................6.4%.......4.8%HP-2 .......................................0.6%.......4.2%Klotz .......................................4.5%.......3.7%Maxima.................................19.9%.....12.7%Motorex ..................................4.5%.....12.7%Motul ......................................3.2%.......9.0%PJ1 .........................................1.3%.......0.5%Redline ...................................1.9%.......2.1%Silkolene.................................0.6%.......2.6%Spectro...................................8.3%.......9.5%Torco.......................................0.6%.......0.0%Yamalube .............................13.5%.....10.1%Other ....................................11.5%.......5.3%

What brand of 4-stroke oil do you use?Amsoil...................................10.1%.......7.8%Bel-Ray...................................6.1%.......5.9%Castrol ....................................7.6%.....10.3%Hondaline.............................14.1%.......9.3%Kawasaki................................2.0%.......1.0%Klotz .......................................0.5%.......0.5%Maxima...................................6.6%.......8.8%Mobil 1....................................3.5%.......7.4%Motorex ..................................9.1%.......8.8%Motul ......................................1.5%.......8.8%


- Online survey results are displayed in the gray column -

Pennzoil..................................1.5%.......0.0%PJ1 .........................................1.0%.......0.5%Quaker State ..........................0.0%.......1.0%Redline ...................................1.0%.......2.0%Silkolene.................................3.0%.......0.5%Spectro...................................4.0%.......4.4%Torco.......................................0.5%.......0.0%Valvoline .................................5.1%.......3.4%Yamalube .............................13.1%.......7.8%Other.......................................9.6%.....11.8%

What brand of gearbox oil do you use?Bel-Ray.................................12.9%.....15.2%Castrol ....................................8.9%.......6.5%HP-2 .......................................6.4%.......6.5%Maxima.................................10.4%.....14.3%Motorex................................11.4%.......8.7%Motul ......................................3.0%.....11.3%Pennzoil..................................1.0%.......0.9%PJ1 .........................................2.5%.......0.0%Redline ...................................2.0%.......3.0%Silkolene.................................3.0%.......1.3%Spectro...................................4.5%.......5.7%Torco.......................................1.0%.......0.0%Yamalube .............................10.9%.......7.0%Other ....................................22.3%.....17.8%

What brand of chain lube do you use?Bel-Ray.................................25.9%.....22.4%Castrol ....................................3.7% .........N/AHP2.........................................3.2%.......2.8%Maxima.................................21.8%.....24.8%Motorex ..................................5.6% .........N/AMotul ......................................1.9%.......7.3%PJ1 .......................................10.6%.....16.3%Sidewinder................................N/A.......1.2%Silkolene.................................4.6%.......8.5%Spectro...................................1.4%.......2.8%Torco.......................................1.9%.......0.0%Other ....................................19.4%.....13.8%

Bike graphics purchased?Attack .....................................3.8% .........N/ADe-Cal Works.......................10.8%.......8.6%Factory Effex........................16.7%.....17.6%FMF ........................................4.3%.......1.0%N-Style ...................................4.3%.....11.4%One.........................................7.5%.......6.2%Pro-Circuit ..............................2.7%.......1.0%Pro's Choice...........................0.5%.......0.0%Ten..........................................0.5%.......0.5%Throttle Jockey ......................0.5%.......0.5%Stock/OEM...........................28.5%.....31.9%Other ....................................20.4%.....21.4%

Reeds purchased?Boyesen ...............................33.6%.....31.1%Carbon Tech...........................1.5%.......1.8%Moto Tassinari......................17.2%.....26.3%Stock/OEM...........................31.3%.....31.1%Other ....................................16.4%.......9.6%

Piston purchased?Cosworth................................1.2%CP...........................................1.2%Nix ..........................................1.2%JE............................................2.4%LAPC ......................................0.6%Namura...................................1.2%SRS ........................................0.0%Vertex .....................................6.5%Wiseco .................................36.5%Stock/OEM...........................41.8%Other.......................................7.6%

What type of handguards do you use?MX shields............................26.9%

Have you had your suspensionmodified in any way?Yes........................................52.5%...64.20%No.........................................47.5%...35.80%

Do you influence your friends onwhat hop-up parts they should buy?Yes........................................69.7%...78.70%No.........................................30.3%...21.30%

What off-road products have youpurchased?Skid plate .............................14.0%Handguards .........................15.3%Frame protectors ...................4.7%Bigger tank.............................5.4%Steering dampers ..................5.7%Auto clutch.............................2.5%Drink systems ........................8.7%Radiator guards .....................9.5%Pipe protectors ......................4.8%Lighting systems....................3.5%Flywheel weights....................3.5%Inflation products ...................3.6%Tool carriers/fanny packs.......9.2%Spark arrestor ........................6.5%GPS ........................................3.1%

RIDING GEAR

Where do you purchasethe majority of your riding gear?Mail order .............................17.0%.....13.0%Local dealer..........................28.7%.....24.4%Local accessories store.......19.6%.....12.6%On the internet .....................34.8%.....46.7%Other (please specify) ............3.3% .........N/A

Have you ever purchasedriding gear from ads in Dirt Bike?Yes........................................44.9%.....44.8%No.........................................55.1%.....55.2%

Does your motorcycle dealerstock the riding gear you want to buy?Yes........................................55.0%.....35.1%No.........................................45.0%.....64.9%

How much do you spend onriding gear and apparel during the year?$1500+ ...................................1.9%.......2.4%$1000-$1499..........................3.8%.......8.0%$800-$999..............................2.8%.......5.2%$600-$799..............................6.1%.......9.2%$400-$699............................16.0%.....18.0%$250-$399............................19.3%.....23.6%$100-$249............................30.2%.....23.2%Less then $100 ....................19.8%.....10.4%

What brand of helmet do you own?AGV ........................................0.7%.......0.8%Arc ..........................................0.0%.......0.4%Answer ...................................1.1%.......0.8%Arai .........................................7.0%.......9.2%AXO ........................................0.7%.......0.4%Bell........................................11.0%.....12.4%Bieffe ......................................0.0%.......0.4%Fly ...........................................7.0%.......6.4%Fox........................................15.1%.....12.7%HJC ......................................16.9%.....13.5%KBC........................................1.8%.......1.6%Klim.........................................1.1%.......0.4%M2R........................................1.5%.......0.8%MSR........................................2.9%.......1.6%Ocelot.....................................0.0%.......0.0%O'Neal ....................................2.6%.......1.6%One Industries........................1.8%.......3.2%Shark ......................................0.7%.......0.0%Shoei ......................................8.1%.....11.6%SixSixOne...............................0.7%.......0.4%Scott..........................................N/A.......0.8%Suomy ....................................0.7%.......0.4%Thor ........................................5.5%.......6.8%Troy Lee..................................4.0%.......4.4%Vemar .....................................0.0%.......0.4%Winnex ...................................0.0%.......0.0%Xtreme....................................0.4%.......1.2%Other.......................................8.1%.......8.0%None.......................................0.4% .........N/A

What brand of neck brace do you wear?Alpinestar ...............................2.5% .........N/AEVS.........................................8.6% .........N/ALeatt .....................................14.2% .........N/AOmega....................................0.0% .........N/ANone.....................................74.6% .........N/A

What brand of goggles do you own?Answer ...................................1.5%.......0.0%Blur .........................................0.0%.......0.4%Brand X ..................................0.7%.......3.6%Dragon....................................3.0%.......3.2%Fox..........................................6.7%.......4.0%Goat ..........................................N/A.......0.4%Moto Concepts ......................0.0% ........N/AOakley ..................................14.9%.....21.0%Pro Grip ..................................1.9%.......2.0%Scott.....................................39.8%.....37.9%Smith ....................................11.5%.....14.9%Spy .........................................7.1%.......5.6%Thor ........................................4.8%.......2.8%Utopia.....................................0.7%.......1.6%Other.......................................4.1%.......2.4%None.......................................3.3% .........N/A

What brand of gloves do you own?Acerbis ...................................1.7%.......1.2%One Industries ..........................N/A.......1.6%Answer ...................................7.3%.......4.0%ARC........................................1.3%.......0.0%AXO ........................................0.7%.......2.4%Azonic.....................................0.0%.......0.4%EVS ...........................................N/A.......0.4%Fly ...........................................5.6%.......7.3%Four ........................................0.0%.......0.4%Fox........................................27.8%.....31.0%Klim.........................................4.0% .........N/AMSR........................................9.3%.......9.7%No Fear...................................3.3%.......0.4%Ocelot.....................................0.0%.......0.4%One.........................................0.3% .........N/AO'Neal ....................................6.0%.......5.2%Pro Grip ..................................0.0%.......0.8%Shift ........................................3.6%.......2.4%SixSixOne...............................1.3%.......1.2%Sunline....................................0.0% .........N/AThor ......................................15.6%.....16.1%Troy Lee..................................1.3%.......4.8%Xtreme....................................0.3%.......0.0%Other.......................................8.9%.....10.1%None.......................................1.7% .........N/A

What brand of boots do you own?Acerbis......................................N/A.......1.2%Answer ..................................1.7%.......0.8%Arc ..........................................1.7%.......0.4%AXO ........................................2.5%.......2.0%Alpinestars ...........................29.8%.....35.1%

Berik .......................................0.8%.......0.4%Diadora...................................0.4%.......0.0%Fly ...........................................3.4%.......2.8%Fox........................................12.2%.....11.7%Gaerne..................................12.2%.....12.9%Hi-Point ..................................1.7%.......1.2%MSR........................................2.5%.......1.6%Ocelot.....................................0.8%.......1.2%O'Neal ....................................5.5%.......4.0%SixSixOne...............................0.8%.......1.2%Sidi..........................................6.7%.....11.7%TCX.........................................0.8%.......2.4%Thor ........................................6.3%.......5.2%Other.......................................4.6%.......4.0%None.......................................5.5% .........N/A

What brand of riding pants do you own?Acerbis ...................................0.3%.......2.1%Answer ...................................6.3%.......5.3%Arc ..........................................0.3%.......0.4%AXO ........................................2.3%.......2.5%Fly..............................................N/A.......7.0%Four ........................................0.3%.......0.0%Fox........................................22.7%.....18.5%Klim.........................................5.3% .........N/AMoose ..................................10.3%.......7.0%MSR .....................................10.0%.....11.5%No Fear...................................3.0%.......0.8%Ocelot.....................................0.0%.......0.8%One.........................................0.7%.......1.2%O'Neal ....................................7.3%.......7.0%SoCal......................................0.3% .........N/AShift ........................................3.0%.......5.8%Thor ......................................15.3%.....15.6%Troy Lee..................................2.3%.......6.2%Xtreme....................................0.0%.......0.4%Other.......................................4.3%.......7.8%None.......................................5.7% .........N/A

What brand of jersey do you own?Acerbis ...................................1.3%.......1.2%Answer ...................................7.0%.......5.3%Arc ..........................................0.0%.......0.4%AXO ........................................2.5%.......1.6%Fly..............................................N/A.......7.0%Four ........................................0.3%.......0.0%Fox........................................24.1%.....18.5%Moose.......................................N/A.......7.4%Klim.........................................4.1% .........N/AMSR .....................................10.2%.......8.2%No Fear...................................4.8%.......1.2%Ocelot.....................................0.6%.......0.8%One.........................................0.6%.......2.1%O'Neal ....................................7.6%.........7.%Shift ........................................3.8%.......5.8%Thor ......................................16.5%.....17.7%Troy Lee..................................1.9%.......5.8%Xtreme....................................0.0%.......0.4%Other.......................................9.5%.......9.5%None.......................................5.1% .........N/A

PROFILESexMale .....................................97.1%.....99.6%Female....................................2.9%.......0.4%

AgeUnder 12 ..............................12.5%12-17 ....................................87.5%18-24 ....................................43.8%25-34 ....................................84.4%35-44..................................125.0%45-54..................................181.3%55+ .....................................106.3%

Are you married?Yes .......................................54.7%.....65.6%No.........................................45.3%.....34.4%

What is your total yearlyhousehold income?$150k+ .................................44.1%$120k-$150k........................55.9%$90k-$120k........................108.8%$70k-$90k ............................47.1%$50k-$70k..........................100.0%$30k-$50k..........................100.0%Under $30k ........................108.8%

If you are over 18,what is your level of education?High school grad..................44.3%.....36.5%Attending college...................8.7%.......6.5%College grad.........................33.3%.....47.4%Other ....................................13.7%.......9.6%

Do you compete insanctioned motorcycle races?Yes........................................49.8%No.........................................50.2%

If yes, what class?Mini.........................................2.5%80cc........................................3.3%125cc......................................7.4%250cc....................................15.7%Open.....................................18.2%+25 .........................................1.7%+30 .......................................10.7%+40 .......................................20.7%+50 .......................................19.8%

What type of racing do you compete in?Arenacross .............................1.9%Cross-country ......................14.8%Desert .....................................9.0%Enduro..................................13.3%Hare scrambles....................27.1%Supermoto .............................0.0%Hill climbs...............................1.0%Motocross ............................22.4%Supercross.............................1.0%Other.......................................9.5%

How often do you compete per year?50+ times ...............................0.0%40-50 ......................................1.6%30-40 ......................................4.1%20-30 ....................................13.0%10-20 ....................................26.0%Less than 10 ........................55.3%

Does anyone else in yourhousehold race?Yes........................................20.1%No.........................................79.9%

How often do you ride?3 or more/week....................22.0%2 times/week........................16.6%Once a week ........................23.4%2-3 time/month ....................27.3%Once a month or less ..........10.7%

How much of themaintenance/repair/hop-ups onyour motorcycle is done by you?100%....................................46.1%.....34.9%75-100% ..............................23.0%.....40.9%50-75% ................................12.7%.....13.9%25-50% ..................................9.3%.......6.3%Less than 25%.......................8.8%.......4.0%

What brand of pickup do you own?Chevrolet..............................21.1%.....19.1%Nissan.....................................3.0%.......4.0%Dodge...................................22.6%.....13.8%Ford ......................................24.1%.....32.4%GMC.....................................10.6%.......8.0%Honda.....................................1.5%.......2.2%Mazda.....................................0.5%.......1.3%Toyota...................................13.1%.....11.1%Other.......................................3.5%.......8.0%

Do you plan to buy anew truck in the next 18 months?Yes .......................................18.6%.....16.7%No.........................................81.4%.....83.3%

What other vehicles do you own?SUV ......................................16.3%.....42.0%RV/camper .............................9.3%.....21.6%Street motorcycle.................16.3%Motorcycle trailer .................20.1%.....45.0%Snowmobile ...........................4.7%.......8.2%Personal watercraft................2.7%.......7.4%R/C Car.................................................15.6%Road bicycle ........................................17.7%Mountain bike ......................24.2%.....68.8%BMX bike................................6.5%.....15.6%

How do you transport your motorcycle?Pick up truck........................46.4%.....56.2%Trailer ....................................41.1%.....33.1%Hitch type carrier ...................9.6%.......6.0%Other.......................................2.9%.......4.8%

What other sports/activitiesdo you participate in?Hunting.................................10.4%Fishing..................................12.4%Camping...............................15.9%Boating...................................6.9%Truck off-roading....................5.1%Mountain biking ...................10.0%RC Cars..................................3.1%Street motorcycle riding ........9.9%Road bicycle riding ................3.4%Snowboarding........................3.4%Snow skiing............................4.3%Running ..................................7.7%Weightlifting............................7.6%

What would you like to see in Dirt Bike?More Same Less

Product reviews ............54%......45%......1%Training articles .............49%......41%....10%Riding how-tos..............62%......35%......3%Bike hop-ups.................45%......48%......7%Nostalgia articles...........30%......50%....20%Product buyer’s guides.41%......53%......6%Supercross coverage....16%......54%....30%Motocross coverage.....24%......57%....20%Off-road race coverage.45%......44%....12%Freestyle coverage........12%......30%....58%4-stroke articles ............34%......54%....12%Bike tests.......................45%......50%......5%Vintage bike articles......35%......44%....21%Pro personalities ...........20%......49%....30%Inside factory bikes.......31%......47%....21%Bike repair how-tos.......70%......26%......4%

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QUICK FACTS� Total readership of 254,000� 70.5% of Motocross Action readers own two or more bikes� 72.9% have purchased products or services featured in ads

in Motocross Action� 68.8% of Motocross Action readers compete

in sanctioned motorcycle races

If your goal is to reach hardcore motocross racers, create brandawareness and sell them product, Motocross Action is the number-one, must-buy magazine in the industry. Motorcycle Industry Mag-azine’s annual Industry Research Survey asked, “Which consumermagazine drives riders to your store?” In the off-road market Mo-tocross Action was Number One. Available as a print version, aConsumer Digital version, and a Dealers-Only Digital version (bothdownloadable to the iPhone, iPad or other “e-readers”), plus with agreat online site, Motocross Action has enormous credibility andreach with serious off-road and motocross enthusiasts who look to

the magazine every month to find out what’s new in the sport, whatproducts are hot and what companies are supporting the niche.

2011 marked the launch of the Motocross Action Dealer Nxt-Book Digital Edition, which is now being sent every month to over2000 dealers in the United States, and to over 100 distributorsworldwide. This incredibly high-quality readership has been addedto our already high-quality audience at no extra charge. Your com-pany’s products or services will be seen by Motocross Action’s254,000 total monthly readers, every off-road dealer in the UnitedStates and distributors worldwide.



BIKE PROFILE

How often do you buyMotocross Action magazine?1-4 issues...............................7.9%.....13.8%5-8 issues...............................5.8%.....10.7%9-12 issues...........................11.1%.....17.4%Subscribe.............................75.3%.....36.7%

How many people besides yourself lookthrough your copy of Motocross Action?1............................................22.8%2............................................24.9%3............................................15.3%4..............................................3.7%5+ .........................................11.1%None.....................................22.2%

Do you own a dirt/motocross bike?Yes........................................96.8%.....94.6%No...........................................3.2%.......5.4%

How many bikes do you own?1............................................29.5%2............................................25.1%3............................................12.6%4+ .........................................32.8%

What brand is your newest bike?ATK .........................................0.0%.......0.2%Aprilia......................................0.0%.......0.1%Gas Gas .................................0.0%.......0.4%Honda...................................27.5%.....28.7%Husaberg................................0.5%.......0.3%Husqvarna..............................1.6%.......1.1%Kawasaki..............................12.7%.....10.9%KTM......................................13.8%.....15.9%LEM ........................................0.0%.......0.1%Suzuki.....................................7.4%.....10.9%TM ..........................................0.0%.......0.3%Yamaha ................................34.9%Other.......................................1.6%

What size is it?50cc-60cc ..............................2.1%.......1.4%80cc-85cc ..............................8.6%.......1.4%125cc....................................11.2%.......7.0%200cc-220cc..........................2.1%250cc....................................38.0%.....43.2%300cc-380cc..........................4.8%400cc-490cc........................28.9%.....39.3%500cc-520cc..........................2.1%.......1.9%600cc+ ...................................2.1%.......5.8%

What year is it?2011........................................8.5%2010 .....................................10.1%2009 .....................................13.3%2008........................................9.6%2007 .....................................10.1%2006 .....................................12.8%2005........................................6.4%2004........................................6.4%2003 or earlier ......................22.9%

How many strokes?2-stroke ................................46.2%4-stroke ................................53.8%

What type is it?Motocross ............................80.2%.....89.6%Enduro..................................10.7%.......7.2%Dual Sport ..............................3.7%Supermoto .............................1.1%Other.......................................4.3%.......3.2%

Which of these factors influenced youmost when you bought your motorcycle?Magazine tests.....................20.9%.....42.4%Factory cont program............1.3%.......2.8%Message boards.......................N/A.......4.2%Dealer support .....................10.1%.....17.3%Previous exp. .......................30.6%.....44.1%Price .....................................20.5%.....27.4%Website .....................................N/A.......2.6%Friend's recommend..............7.1%.....10.5%Showroom avail .....................2.4%.......3.8%Factory race results ...............3.4%.......4.0%Parent's recommend .............2.4%.......1.4%Other .........................................N/A.....13.3%Dealership recommend .........1.3%.......1.8%

Do you own an ATV?Yes........................................27.7%.....17.3%No.........................................72.3%.....82.7%

Do you plan to buy anew bike in the next 12 months?Yes........................................38.7%.....35.2%No.........................................44.1%.....32.2%Maybe ..................................17.2%.....32.7%

What brand do you plan to buy?Gas Gas .................................0.0%.......0.4%Honda...................................23.3%.....16.6%Husaberg................................0.8%.......0.4%Husqvarna..............................1.7%.......1.9%Kawasaki..............................15.0%.......7.6%KTM......................................23.3%.....37.0%Suzuki...................................10.8%.......6.9%Yamaha ................................21.7%.....25.5%Other.......................................3.3%.......3.6%

What size will it be?50-60cc ..................................1.7%.......0.4%80-85cc ..................................2.6%.......0.6%125cc......................................9.4%.......5.2%200-220cc..............................3.4%.......0.6%

250cc....................................34.2%.....39.9%300-380cc..............................7.7%.......9.1%400-490cc............................34.2%.....37.0%500-520cc..............................2.6%.......1.0%600cc+ ...................................4.3%.......0.3%Other (please specify) ............................6.0%

What year will it be?Brand new............................56.9%.....68.6%Used.....................................23.9%.......8.2%Not sure................................19.3%.....23.2%

How many strokes?2-stroke ................................42.7%.....39.2%4-stroke ................................57.3%.....55.1%Not sure..................................................5.6%

What type will it be?Motocross ............................75.5%.....90.8%Enduro..................................14.5%Dual Sport ..............................6.4%Other.......................................3.6%.......9.2%

Do you influence your friendson what they should buy?Yes........................................64.9%

Do you plan to buy an ATV?Yes..........................................9.9%

PARTS & ACCESSORIES

What is your main source of informationfor purchasing parts and accessories?Ads in MXA ..........................27.2%.......9.8%Editorial in MXA....................20.1%.....20.8%Friends....................................8.7%.......4.1%Catalogs...............................11.7%.......6.9%Other magazines....................7.2%.......1.9%At races ..................................7.2%.......3.2%Bike shop ...............................9.3%.......7.5%Message Boards....................................4.4%Motocrossactionmag.com ..................27.4%Other.......................................8.7%.....12.3%

Where do you purchase the majority ofreplacement parts, hop-up parts and ac-cessories?Mail order MXA ......................2.6%.......8.8%Catalog.................................13.6%.......1.7%Local motorcycle dealer ......31.5%.....32.2%On the Internet .....................37.9%.....48.3%Local accessory store..........14.5%.......8.9%

Have you ever purchasedproducts from ads in Motocross Action?Yes........................................65.2%.....72.9%

Does your motorcycle dealerstock the products you want to buy?Yes........................................50.0%.....41.5%

How much do you spend on replacementparts, hop-up parts and accessories foryour bike each month?$400+ .....................................5.9%.......6.9%$300-$399..............................4.3%.......7.6%$200-$299............................10.6%.....12.5%$100-$199............................34.6%.....36.5%Less than $100 ....................44.7%.....36.5%

Exhaust pipe purchasedfor your 2-stroke bike?Bill's Pipes..............................0.0%.......0.7%DG ..........................................2.0%.......0.7%FMF ......................................44.1%.....36.5%Pro Circuit ............................31.6%.....33.6%R&D ........................................0.0%.......0.3%Stock/OEM...........................14.5%.....17.1%Other.......................................7.9%.....11.0%

Exhaust pipe purchasedfor your 4-stroke bike?Akrapovic ...............................1.4%.......4.2%Arrow......................................0.0%.......0.4%Big Gun ..................................1.4%.......0.3%DEP...........................................N/A.......0.4%Dr. D........................................2.7%.....12.1%FMF ......................................32.9%.....23.0%HMF........................................0.0%.......0.6%Jardine ......................................N/A.......0.4%Leo Vince................................2.1%.......0.8%Pro Circuit ............................15.8%.....12.8%Super Trapp ...........................0.7%.......0.1%Two Brothers ..........................2.1%.......0.6%Vance & Hines........................1.4%.......1.7%Yoshimura ..............................8.9%.....10.8%Stock/OEM...........................21.2%.....18.7%Other.......................................9.6%.....13.2%

Silencer purchased?Arrow......................................0.0%.......0.3%Bill's Pipes ................................N/A.......0.4%Big Gun ..................................1.7% .........N/ADG ..........................................1.1%.......0.4%Leo Vince................................1.1%.......1.1%LRD.........................................0.0%.......0.1%Dr. D........................................1.1%.......7.6%FMF ......................................37.5%.....36.3%Jardine ......................................N/A.......0.4%Pro Circuit ............................26.7%.....25.1%SuperTrapp ............................1.1%.......0.1%Two Brothers ..........................0.6%.......0.4%Vance & Hines........................0.6%.......1.0%Stock/OEM...........................19.9%.....17.0%Other.......................................8.5%.......9.1%

Handlebar purchased?Acerbis ...................................0.0%.......0.0%AFAM......................................0.0%.......0.1%Answer ...................................1.6%.......0.7%Applied Racing.......................0.0%.......0.2%Azonic.....................................1.1%.......0.0%DG ..........................................0.0%.......0.0%Fasst.......................................1.6%.......1.6%Moose ....................................4.4%.......0.9%Longhorn................................1.1%.......0.1%O'Neal ....................................0.5%.......0.0%Sunline....................................1.1%.......0.7%Pro Taper..............................38.3%.....33.1%Renthal .................................34.4%.....45.8%Tag..........................................0.0%.......3.8%Tusk...........................................N/A.......0.2%Universal.................................0.5%.......0.2%Stock/OEM...........................10.9%.......7.8%Other.......................................4.4%.......4.5%

Sprocket purchased?Ironman.....................................N/A.......3.8%Answer ...................................0.0%.......0.5%AFAM......................................0.0%.......1.9%FMF/Cobalt...............................N/A.......0.2%JT ..............................................N/A.......2.8%Magnum.................................0.0%.......0.3%Moose ....................................3.1%.......0.7%P.B.I. ..........................................N/A.......0.4%Primary Drive..........................7.2%.......3.2%Renthal .................................36.4%.....42.8%Side Winder............................3.6%.......1.7%Sprocket Specialists ..............1.5%.......1.1%Sunline....................................5.1%.......4.1%Sunstar ...................................7.2%.......8.8%Tag..........................................4.6%.......7.2%Talon .......................................0.0%.......2.1%Vortex .....................................5.6%.......2.7%Stock/OEM...........................11.8%.......8.2%Other ....................................13.3%.......7.4%

Chain purchased?AFAM......................................0.5%.......0.5%D.I.D......................................33.3%.....40.5%EK...........................................4.9%.......2.7%KMC .......................................0.5%.......0.2%Krause/SideWinder................2.0%.......0.7%Moose ....................................0.5%Primary Drive..........................6.4%.......3.5%Regina ....................................2.9%.......5.0%Renthal .................................20.1%.....19.7%RK...........................................8.3%.....15.3%Sunline....................................0.5%.......0.8%Tsubaki ...................................1.5%.......1.2%Stock/OEM...........................10.3%.......6.0%Sunstar ...................................2.9%Other.......................................5.4%.....3.90%

Levers purchased?Applied Racing.......................1.1%.......0.2%ARC........................................5.4%.....14.5%ASV.......................................19.9%.....21.3%Flanders..................................0.0%.......0.2%Longhorn................................0.0%.......0.1%Magura ...................................3.8%.......2.2%Motion Pro..............................0.5%.......2.5%MSR........................................7.0%.......5.3%Pro Circuit ..............................3.2%.....14.5%Renthal ...................................3.2%.......3.1%Works Connection .................5.4%.......6.9%Stock/OEM...........................40.3%.....37.5%Other ....................................10.2%.......6.1%

Triple clamp purchased?Applied Racing.......................4.1%.......7.2%BRP ........................................1.4%.......0.6%Pro Circuit ............................11.0%.......7.8%Ride Engineering....................0.0%.......2.6%RG3 ........................................6.8%.......7.7%Sunline....................................0.0%.......0.6%Scott's ...................................2.7%.......0.6%Longhorn................................0.0%.......0.1%Tag..........................................1.4%.......1.9%Universal.................................0.7%.......1.2%Stock/OEM...........................59.6%.....59.2%Other ....................................12.3%.....10.4%

Grips purchased?909..........................................0.3%A'ME.......................................0.5%.......0.6%Answer .................................1.9%AAzonic.....................................0.0%.......0.1%ODI .........................................2.9%.......1.5%O'Neal ....................................1.4%.......0.9%Oury........................................3.4%.......1.7%Pro-Grip................................13.5%Renthal .................................32.7%.....41.0%Scott.....................................14.4%.....10.2%Pro Taper...................................N/A.....21.9%SixSixOne...............................0.0%.......0.2%Sunline....................................1.4%.......0.9%Smith ......................................1.0%.......0.9%Tag ............................................N/A.......4.1%Stock/OEM...........................12.0%.......7.1%Other ....................................14.9%.......4.3%

Air filter purchased?Acerbis ...................................0.4%.......0.3%DTI ..........................................0.8%.......1.4%FMF ........................................................0.5%Filtron......................................0.0%.......0.8%K&N ........................................5.0%.......3.2%Maxima...................................0.4%PC...........................................0.0%.......0.3%Pro Filter .................................2.1%Ready Racing.........................3.8%.......2.6%

Twin Air.................................38.3%.....62.5%Uni Filter ...............................13.8%.....12.3%WP ............................................N/A.......0.2%Stock/OEM...........................11.7%.......7.7%Other.......................................6.7%.......8.1%

What brand of replacementfront tire do you use most often?Bridgestone..........................20.3%.....21.9%Cheng Shin ............................1.0%.......0.1%Dunlop..................................40.6%.....44.3%Duro........................................0.5%.......0.2%IRC..........................................0.5%.......0.4%Kenda.....................................4.0%.......2.0%Maxxis..................................11.4%.......8.1%Metzeler..................................1.0%.......0.9%Michelin ................................11.9%.....12.6%Pirelli .......................................4.5%.......8.3%Sedona...................................1.0%Trelleborg................................0.5%.......0.1%Rinaldi .......................................N/A.......0.2%Other.......................................3.0%.......0.9%

What brand of replacementrear tire do you use most often?Bridgestone..........................16.7%.....18.9%Cheng Shin ............................1.0%.......0.0%Dunlop..................................37.7%.....44.0%Duro........................................0.5%.......0.2%IRC..........................................0.5%.......0.2%Kenda.....................................3.9%.......2.3%Maxxis..................................17.2%.....10.7%Metzeler..................................0.0%.......0.7%Michelin ................................13.7%.....12.8%Pirelli .......................................3.4%.......8.9%Rinaldi.....................................................0.2%Sedona...................................0.5%Trelleborg................................1.0%.......0.2%Other.......................................3.9%.......0.9%

How many tires do you purchase a year?20+ .........................................1.6%.......2.0%15-20 ......................................2.7%.......2.6%10-14 ......................................7.6%.......8.1%5-9 ........................................22.2%.....30.0%Less than 5...........................65.9%.....57.2%

Brake pads purchased?Answer ...................................0.5%.......0.1%AP Racing ..............................1.1%Braking ...................................5.8%.......8.7%DP/Dunlop..............................2.6%.......1.6%EBC ......................................33.7%.....35.3%EPI ..........................................0.5%.......0.2%Ferodo....................................0.0%.......0.9%Galfer......................................3.2%.......3.3%Magnum.................................0.5%Moose ....................................2.6%.......0.8%Moto-Master.............................N/A.......0.5%MSR........................................1.1%.......0.4%Renthal ...................................7.9%.......5.3%SBS ........................................0.5%.......1.3%Tusk ........................................4.2%.......3.4%Vesrah.....................................0.5%.......0.8%Stock/OEM...........................29.5%.....34.5%Other.......................................5.8%.......2.9%

What brand of 2-stroke oil do you use?Amsoil.....................................9.5%.......5.6%Bel-Ray.................................11.9%.....10.6%CCI .........................................0.6%.......0.0%Castrol ....................................4.2%.......4.3%HP-2 .......................................6.0%.......3.8%Kal-Gard.................................1.8%.......0.4%Klotz .......................................5.4%.......3.4%Maxima.................................19.0%.....22.5%Motorex ..................................3.0%.......4.8%Motul ......................................6.0%.......7.4%PJI...........................................1.8%.......0.5%Redline ...................................2.4%.......1.6%Silkolene.................................1.2%.......2.4%Spectro...................................6.0%.......5.6%Torco.......................................1.8%.......0.4%Yamalube .............................11.3%.....15.4%Other.......................................8.3%.....11.3%

What brand of 4-stroke oil do you use?Amsoil.....................................8.0%.......6.5%Bel-Ray...................................6.7%.......6.1%Castrol ....................................6.7%.......6.5%Hondaline.............................11.0%.....12.4%Kawasaki................................0.6%.......1.1%Klotz .......................................0.0%.......0.5%Maxima.................................20.2%.....16.0%Mobil 1....................................1.2%.......4.2%Motorex ..................................4.9%.......5.6%Motul ......................................5.5%.......7.0%Pennzoil..................................0.0%.......1.1%PJI...........................................0.6%.......0.3%Quaker State ..........................0.6%.......0.5%Redline ...................................0.6%.......0.5%Silkolene.................................1.8%.......2.2%Spectro...................................2.5%.......4.0%Torco.......................................0.0%.......0.6%Valvoline .................................1.2%.......1.3%Yamalube .............................14.7%.......9.6%Other ....................................12.9%.....13.9%

What brand of gearbox oil do you use?Bel-Ray.................................12.9%.....14.3%Castrol ....................................9.0%.......8.2%HP-2 .......................................9.0%.......6.9%Kal-Gard.................................1.1%.......0.3%Maxima.................................20.8%.....20.5%Motorex ..................................5.6%.......5.0%

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Motul ......................................6.7%.......8.2%Pennzoil..................................1.1%.......1.0%PJI...........................................2.2%.......0.5%Redline ...................................0.0%.......0.7%Silkolene.................................1.1%.......3.3%Spectro...................................6.2%.......4.1%Yamalube .............................11.8%.......9.3%Torco.......................................0.6%.......0.6%Other ....................................11.8%.....17.1%

What brand of chain lube do you use?Bel-Ray.................................24.5%.....20.8%HP-2 .......................................2.7%.......1.6%Maxima.................................27.1%.....37.2%Motorex ..................................3.2%.......8.0%Motul ......................................3.7%.......8.7%PJI...........................................8.5%.......0.5%Sidewinder .............................2.1%.......5.8%Silkolene.................................6.4%.......3.0%Spectro...................................1.6%.......0.8%Torco.......................................0.5%.....13.5%Other ....................................19.7%.....20.8%

What brand of numbers do you use?Attack .....................................3.5%.......2.1%De-Cal Works.......................31.6%.....27.8%Dirt Digits................................4.7%.......4.8%Factory Effex........................17.0%.....17.5%N-Style ...................................8.8%.....12.0%One.........................................6.4%.......9.7%Pros Choice............................1.8%.......0.8%Throttle Jockey.........................N/A.......3.3%Other ....................................26.3%.....22.0%

Bike graphics purchased?De-Cal Works.......................17.6%.....15.7%Factory Effex........................16.6%.....15.2%FMF...........................................N/A.......0.7%N-Style ...................................9.6%.......9.7%One.........................................8.0%.....10.7%Primal .....................................0.0%.......0.2%Pro Circuit ..............................2.7%.......1.2%Pro's Choice...........................1.1%.......0.1%Ten.............................................N/A.......0.1%Throttle jockey ..........................N/A.......4.4%Stock/OEM...........................20.3%.....24.4%Other ....................................24.1%.....17.6%

Reeds purchased?Boyesen ...............................29.5%.....24.0%Carbon Tech...........................3.4%.......1.5%Moto Tassinari......................24.7%.....35.0%Stock/OEM...........................29.5%.....32.0%Other ....................................13.0%.......7.6%

Piston purchased?Cosworth................................0.6%CP...........................................1.2%JE............................................0.0%LAPC ......................................0.6%Namura...................................1.2%Nix ..........................................0.0%SRS ........................................0.6%Vertex .....................................3.0%Wiseco .................................44.9%Stock/OEM...........................40.7%Other.......................................7.2%

Have you had yoursuspension modified in any way?Yes........................................61.5%.....70.4%No.........................................38.5%.....29.6%

Have you modified yourengine in any way?Yes........................................41.0%.....40.7%No.........................................59.0%.....59.3%

Do you influence your friends onwhat hop-up parts they should buy?Yes........................................63.0%.....72.6%No.........................................37.0%.....27.4%

What off-road productshave you purchased?Skid plate .............................18.7%Handguards .........................16.7%Frame protectors ...................5.9%Bigger tank.............................5.4%Steering dampers ..................5.2%Auto clutch.............................1.5%Drink systems ........................9.3%Radiator guards ...................10.7%pipe protectors.......................5.6%Lighting systems....................2.2%Flywheel weights....................3.1%Inflation products ...................1.3%Tool carriers/fanny pack ........4.6%Spark arrestor ........................8.0%GPS ........................................1.9%

RIDING GEAR

Where do you purchase themajority of your riding gear?Mail order .............................16.6%.....16.4%On the Internet .....................40.3%.....44.6%Local dealer..........................27.0%.....24.9%Local store ...........................16.1%.....10.6%other .....................................3.50%

Have you ever purchased ridinggear from ads in Motocross Action?Yes........................................40.4%.....49.8%No.........................................59.6%.....50.2%

Does your motorcycle dealerstock the riding gear you want to buy?Yes........................................50.0%.....35.7%No.........................................50.0%.....64.3%

How much do you spend onriding gear and apparel during the year?$1500+ ...................................2.2%.......2.8%$1000-$1499..........................5.9%.......8.3%$800-$999..............................3.8%.......9.7%$600-$799............................10.8%.....10.2%$400-$599............................14.1%.....17.3%$250-$399............................18.9%.....26.6%$100-$249............................31.9%.....19.0%Less than $100 ....................12.4%.......6.2%

What brand of helmet do you own?AGV ........................................1.2%.......0.7%Answer ...................................0.4%.......1.3%Arai .........................................8.1%.......9.5%AXO ........................................0.8%.......1.2%Bell........................................12.4%.....10.6%Bieffe.......................................................0.1%EVS.........................................0.4%Fly ...........................................5.4%.......3.1%Fox........................................17.0%.....12.3%HJC ......................................12.4%.......7.0%KBC........................................0.8%Klim.........................................................0.2%MSR........................................1.2%.......1.5%M2R ..........................................N/A.......0.9%Ocelot.....................................0.4%.......0.1%One Industries........................2.3%.......7.0%O'Neal ....................................3.5%.......3.1%Scott .......................................0.8%.......0.6%Shark ......................................0.0%.......0.2%Shoei ......................................7.7%.....16.6%SixSixOne...............................1.5%.......2.2%Suomy ....................................0.8%.......0.5%Thor ........................................9.3%.......6.2%Troy Lee..................................3.5%.......8.7%Vemar .....................................0.4%.......0.1%Xtreme....................................0.4%.......0.3%Z1R.........................................0.8% .........N/AOther.......................................8.9%.......5.0%

What brand of goggles do you own?Answer ..................................1.9%.......0.0%Arnette....................................0.8%.......0.1%Blur .........................................0.0%.......0.2%Dragon....................................4.1%.......2.1%Fox........................................10.2%.......3.8%Goat........................................................0.2%Oakley ..................................20.3%.....26.9%Pro Grip ..................................3.4%.......2.1%Scott.....................................32.7%.....36.5%Smith ......................................8.3%.......8.5%Spy .......................................10.5%.....10.1%Thor ........................................3.0%.......1.9%Utopia.....................................1.1%.......1.7%X Brand ..................................0.8%.......3.8%Other.......................................3.0%.......2.0%

What brand of gloves do you own?Acerbis ...................................0.7%.......0.9%Answer ...................................7.3%.......5.0%Arc ..........................................................0.3%Alloy........................................1.5%.......0.4%AXO ........................................2.2%.......1.9%Azonic.....................................0.0%.......0.1%EVS.........................................0.0%.......0.9%Fly ...........................................5.5%.......4.1%Fox........................................33.8%...34.10%Moose ....................................2.2%MSR........................................5.5%.......5.1%No Fear...................................2.9%.......4.4%One.........................................1.5%.......4.9%O'Neal ....................................6.2%.......0.3%One Industries........................................3.4%Pro Grip ..................................1.1%.......5.1%Scott .......................................0.7%Shift ........................................3.3%.......2.5%SixSixOne...............................1.8%.......0.9%Sinisalo ...................................................1.1%SoCal......................................0.0%.......0.1%Thor ......................................16.0%.....14.5%Troy Lee..................................2.5%.......8.0%Xtreme....................................0.0%.......0.2%Other.......................................5.5%.......6.9%

What brand of boots do you own?Acerbis ...................................0.4%.......0.6%Alpinestars ...........................40.4%.....46.9%Answer ...................................1.8%.......0.5%Arc ..........................................0.0%.......0.1%Berik .......................................................0.4%Diadora ...................................................0.1%AXO ........................................2.7%.......2.7%Fly ...........................................1.8%.......0.9%Fox........................................15.1%.......7.8%Gaerne....................................8.4%.....17.2%Hi-Point ..................................0.9%.......1.0%MSR........................................2.7%.......1.1%Ocelot.....................................0.9%.......0.1%O'Neal ....................................7.1%.......2.8%Sidi..........................................4.4%.......8.4%SixSixOne...............................0.9%.......3.1%TCX.........................................0.9%.......1.8%Thor ........................................8.0%.......2.3%Other.......................................3.6%.......2.2%

What brand of riding pants do you own?Acerbis ...................................2.1%.......0.6%Alloy........................................1.4%.......1.7%Answer ...................................4.9%.......5.2%Arc ..........................................0.7%.......0.0%AXO ........................................2.1%.......1.7%

Azonic.....................................0.0%.......0.2%Fly ...........................................5.9%.......5.0%Four ........................................0.3%.......0.0%Fox........................................26.2%.....28.0%Moose ....................................4.2%.......2.6%MSR........................................5.9%.......6.6%No Fear...................................2.4%.......2.6%Ocelot.....................................0.0%.......4.4%One.........................................2.1%.......0.0%O'Neal ....................................7.3%.......6.2%One Industries........................................5.3%Pro Grip ..................................1.0%.......0.3%Scott .......................................0.3%Shift ........................................5.2%.......4.2%Sinisalo ...................................................0.9%So Cal.....................................0.0%.......0.2%Thor ......................................15.7%.....14.1%Troy Lee..................................4.5%.......9.2%Xtreme....................................0.3%.......0.1%Other.......................................7.0%.......4.7%

What brand of chest protectordo you wear?Acerbis ...................................2.5%.......1.6%Answer ...................................3.0%.......0.8%AXO ........................................2.5%.......1.3%EVS.........................................5.6%.......8.8%Fly ...........................................2.0%.......1.1%Fox........................................25.4%.....26.1%HRP........................................5.6%.......6.7%MSR........................................2.0%.......1.3%No Fear...................................1.0%.......2.0%O'Neal ....................................3.6%.......1.8%Pro Grip ..................................0.0%.......0.0%Pro Sport ................................0.0%.......0.1%Shift ........................................3.6%.......1.7%Sinisalo ...................................................0.2%SixSixOne...............................6.6%.......5.4%SXP.........................................0.0%.......0.1%Thor ......................................13.7%.....16.0%Troy Lee..................................5.1%.......7.5%UFO........................................1.0%.......0.2%Xtreme....................................0.0%.......0.2%Other.......................................4.1%.......8.3%None.....................................12.7%.......8.8%

PROFILE

GenderMale......................................94.1%...99.60%Female....................................5.9%.....0.40%

Age12............................................4.3%13-17 ....................................12.8%18-24 ......................................5.3%25-34 ....................................12.3%35-44 ....................................24.6%45-54 ....................................29.9%55+ .......................................10.7%

Are you married?Yes........................................52.7%.....60.2%No.........................................47.3%.....39.8%

What is your total yearlyhousehold income?$150k+ ...................................8.0%$120k-$150k........................10.9%$90k-$120k..........................16.7%$70k-$90k ............................18.4%$50k-$70k ............................11.5%$30k-$50k ............................18.4%Under $30k ..........................16.1%

If you are over 18,what is your level of education?High school grad..................47.0%.....33.2%Attending college...................5.4%.....10.4%Collage grad.........................35.1%.....44.4%Other ....................................12.5%....12.0 %

Do you compete insanctioned motorcycle races?Yes........................................58.3%.....68.8%No.........................................41.7%.....31.2%

If yes, what class?Mini.........................................1.2%.......0.0%80cc........................................7.1%.......0.9%125cc......................................7.1%.......2.6%250cc....................................21.2%.....16.8%450cc....................................11.2%.....13.3%+25 .........................................6.5%.......1.5%+30 .......................................13.5%.....13.1%+40 .......................................14.7%.....31.1%+50 .......................................15.9%.....19.6%Pro ..........................................1.8%.......1.2%

What type of racing do you compete in?Arenacross .............................4.6%.......5.1%Cross country.......................12.8%.....14.2%Desert .....................................8.2%.......6.7%Motocross ............................50.5%.....91.6%Supercross.............................4.1%.......4.5%Supermoto .............................2.6%.......1.3%Trials .......................................3.6%Other ....................................13.8%.......8.6%

How often do you compete per year?50+ times ...............................6.0%.......1.8%40-50 times ............................0.0%.......2.0%30-40 times ..........................11.9%.......5.8%20-30 times ..........................28.4%.....15.1%10-20 times ..........................53.7%.....33.6%Less than 10.........................97.0%.....41.7%

Does anyone else inyour household race?Yes........................................26.3%.....31.8%No.........................................73.7%.....68.2%

How often do you ride?3 or more/week....................19.5%.....11.2%2 times/wee k.......................24.1%.....26.9%Once a week ........................20.5%.....24.7%2-3 times/month ..................22.1%.....26.1%Once a month or less ..........13.8%.....11.1%

How much of themaintenance/repairs/hop-upson your motorcycle is done by you?100%....................................30.7%.....35.9%75-99% ................................41.8%.....40.3%50-74% ................................14.3%.....14.2%25-49% ..................................7.4%.......5.5%Less than 25%.......................5.8%.......4.1%

What brand of pickup do you own?Chevrolet..............................31.2%.....21.9%Dodge...................................12.4%.....12.3%Ford ......................................23.1%.....23.3%GMC.....................................10.2%.......5.9%Honda.....................................0.5%.......2.0%Mazda.....................................0.0%.......0.7%Nissan.....................................4.3%.......4.9%Toyota...................................12.9%.....16.5%Other.......................................5.4%.....12.5%

Do you plan to buy anew truck in the next 18 months?Yes........................................19.4%.....20.4%No.........................................80.6%.....79.6%

What other vehicles do you own?SUV ......................................13.7%.....35.0%RV/Camper.............................8.5%.....16.1%Motorcycle trailer .................20.3%.....42.2%Snowmobile ...........................4.0%.......6.6%Personal watercraft................3.3%.......7.4%R/C Car ..................................6.6%.....14.0%Mountain bike ......................23.4%.....60.3%BMX bike..............................13.5%.....15.6%Road bicycle ..........................6.6%.....24.5%

How do you transport your motorcycle?Pick up ................................54.4%.....53.5%Trailer ....................................33.6%.....31.4%Hitch type carrier ...................7.2%.......4.3%Van..........................................4.8%.....10.8%

What other sports/activitiesdo you participate in?Hunting...................................8.2%Fishing..................................11.7%Camping...............................15.8%Boating...................................9.6%Truck off roading ....................5.5%Mountain biking ...................10.8%Street Motorcycle riding ........9.0%Snowboarding........................3.4%Snow skiing............................4.2%Running ..................................7.9%Road bicycle riding ................4.2%Weight lifting...........................9.8%

How many hours per weekare you on the Internet per week?1-5 ........................................55.6%6-10 ......................................18.0%11-20 ....................................11.6%20+ .........................................4.8%None.....................................10.1%

What type of Internet connection do youuse?Broadband .............................9.4%Cable ....................................27.6%DSL.......................................23.2%Dial-up....................................2.8%Wireless................................37.0%

What websites do you visit regularly?Motonews.com......................2.9%Motocross.com....................37.5%AMAMotocross.com............33.8%Thumpertalk.com.................25.7%

Where do you get your race coverage?Magazine..............................32.2%.....47.3%Internet .................................26.3%.....89.6%TV .........................................41.6%.....60.7%

Do you subscribe to theelectronic version of MXA?Yes..........................................1.1%No.........................................98.9%

What would you most like to see in MXA?More Same Less

Product reviews ............47%......50%......3%Training articles .............48%......48%......4%Riding how to's .............58%......38%......4%Bike hop-ups.................35%......60%......5%Nostalgia articles...........32%......51%....17%Product buyers guide ...37%......56%......7%Supercross coverage....30%......62%......8%Motocross coverage.....47%......51%......2%Arenacross coverage....14%......53%....33%Freestyle coverage........15%......40%....46%4-stroke articles ............28%......53%....19%Bike tests.......................42%......55%......3%Vintage bike articles......34%......45%....21%Pro personalities ...........27%......58%....14%Inside factory bikes.......45%......44%....11%Bike repair how-to's......69%......27%......3%

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COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2012 ...........10-17-2011 .......10-24-2011 .........12-8-2011February 2012..........11-16-2011 .......11-23-2011 .........1-12-2012March 2012..............12-14-2011 .......12-21-2011 ...........2-9-2012April 2012...................1-16-2012 .........1-23-2012 ...........3-8-2012May 2012 ...................2-16-2012 .........2-24-2012 .........4-12-2012June 2012 ..................3-19-2012 .........3-26-2012 .........5-10-2012July 2012....................4-16-2012 .........4-23-2012 ...........6-7-2012August 2012...............5-14-2012 .........5-21-2012 ...........7-5-2012

September 2012 ........6-14-2012 .........6-21-2012 ...........8-9-2012October 2012.............7-19-2012 .........7-26-2012 .........9-13-2012November 2012 .........8-16-2012 .........8-23-2012 .......10-11-2012December 2012 .........9-19-2012 .........9-26-2012 .......11-15-2012January 2013 ...........10-17-2012 .......10-24-2012 .......12-13-2012February 2013..........11-15-2012 .......11-26-2012 .........1-17-2013March 2013..............12-17-2012 .......12-26-2012 .........2-14-2013








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Dirt Wheels has been the number one ATV magazine in bothcirculation and advertising for over 31 years and is nearly threetimes the size of its closest competitor. The Dirt Wheels audi-ence is the most avid in the sport. They pay $5.99 per copy andread it cover to cover, hold on to an issue for 2.5 years, and read

it 8.3 times. Combine the most avid audience, the largest circu-lation, penetration on thousands of newsstands across theworld and you have what advertisers say is the most profitablemagazine in the motorcycle and ATV market. Dirt Wheels is amust-buy in the ATV industry!

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� Total readership of over 400,000� 98.9% own an ATV� 40% of Dirt Wheels readers own three or more

ATVs in their household� 74% of readers have two or more family members who ride� 74.9% have purchased products from Dirt Wheels ads

- Online survey results are displayed in the gray column - www.dirtwheelsmag.com 13

VEHICLE OWNERSHIP

How often do you buyDirt Wheels magazine?I-4 issues a year.....................2.4%.....45.2%5-8- issues a year ..................7.5%.....15.5%9-12 issues a year................11.7%.....17.9%Subscribe.............................78.4%.....21.4%

How many people besides yourself lookthrough your copy of Dirt Wheels?None.......................................6.6%.....23.8%1............................................23.3%.....21.4%2............................................23.7%.....26.2%3............................................17.3%.....19.0%4............................................15.9%.......7.1%5..............................................4.8%.......1.2%6+ ...........................................8.5%.......1.2%

Do you own an ATV?Yes........................................98.9%.....92.9%No...........................................1.1%.......7.1%

How many ATVs do you own?1............................................30.7%.....36.8%2............................................29.7%.....30.9%3............................................23.2%.....16.2%4+ .........................................16.5%.....16.2%

What year is your newest ATV?2011........................................6.1% .........N/A2010........................................7.9%...25.40%2009 .....................................11.6%.....11.9%2008 .....................................21.7%.....22.4%2007 .....................................15.4%.......7.5%2006........................................8.3%.....10.4%2005........................................8.5%.......7.5%2004........................................5.3%.......3.0%2003........................................5.3%.......1.5%2002 or earlier ........................9.9%.....10.4%

What brand is your newest ATV?Apex .......................................0.2%.......0.0%Arctic Cat ...............................2.2%.......5.7%Bombardier ............................1.6%.......2.9%Can-Am..................................6.3%.......7.1%CF Moto .................................0.0%.......0.0%E-Ton ......................................0.0%.....20.0%Honda...................................25.6%.......5.7%Kawasaki................................8.1%.......0.0%Kymco ....................................0.0%.......1.4%KTM........................................0.4%.......0.0%Polaris...................................15.1%.....14.3%Suzuki...................................10.5%.....15.7%Yamaha ................................29.6%.....27.1%Other.......................................0.4%.......0.0%

What type is your newest ATV?Sport 2WD ...........................42.9%.....40.0%Utility 2WD .............................3.4%.......4.3%Sport 4x4................................6.8%.......8.6%Utility 4x4 .............................38.8%.....38.6%Side by Side...........................7.0%.......7.1%Entry level...............................0.2%.......0.0%Youth ......................................1.0%.......1.4%

What engine type is your newest ATV?2-stroke ..................................5.4%.......6.1%4-stroke ................................94.6%.....93.9%

What size is your newest ATV?50-70cc ..................................0.6%.......0.0%80-90cc ..................................0.4%.......4.3%125-199cc..............................0.6%.......2.9%200-299cc..............................8.2%.......4.3%300-399cc............................10.9%.......7.2%400-499cc............................32.6%.....37.7%500-599cc............................11.1%.......8.7%600cc......................................8.9%.......7.2%700+cc .................................26.6%.....27.5%

Which of these factors influenced youmost when you bought your ATV?Mag test results ...................21.7%.....43.9%Factory cont. program...........1.9%.......4.5%Local dealer support..............7.6%.....18.2%Previous brand exp..............21.9%.....43.9%Price .....................................20.8%.....56.1%Friend's recommend............11.2%.....18.2%Showroom availability............5.3%.....15.2%Factory race team results ......3.5%.......7.6%Parent's recommend .............2.1%.......4.5%Dealer recommend ................3.9%.......6.1%

Do you influence your friends on whatATV they should buy?Yes........................................79.2%.....82.1%No.........................................20.8%.....17.9%

Do you plan to buy an ATV in the next 12months?Yes........................................39.9%.....43.8%No.........................................60.1%.....56.2%

Which brand do you plan to buy?Apex .......................................0.5%.......0.0%Arctic Cat ...............................2.3%.......3.2%Can-Am................................13.1%.......6.5%E-Ton ......................................0.0%.......0.0%Honda...................................15.5%.....19.4%Kasea .....................................0.0%.......0.0%Kawasaki................................7.0%.....16.1%KTM........................................0.9%.......0.0%Kymco ....................................0.5%.......0.0%Polaris...................................13.6%.....12.9%Suzuki.....................................6.1%.......3.2%Yamaha ................................24.9%.....29.0%Other.......................................0.0%.......9.7%Undecided............................15.5%.......0.0%

What type of ATV will you buy?Sport 2WD ...........................38.0%.....41.9%Utility 2WD .............................1.0%.......0.0%Sport 4x4..............................11.5%.......6.5%Side by Side.........................13.5%.......9.7%Utility 4x4 .............................30.5%.....41.9%Entry level...............................0.0%.......0.0%Youth ......................................3.0%.......0.0%Undecided..............................2.5%.......0.0%

What type engine will it have?2-stroke ..................................3.5%.......0.0%4-stroke ................................92.4%.....96.7%Undecided..............................4.1%.......3.3%

What size will you buy?50-70cc ..................................0.0%.......0.0%80-90cc ..................................1.5%.......0.0%125-199cc..............................2.0%.......0.0%200-299cc..............................3.0%.......0.0%300-399cc..............................5.9%.......6.5%400-499cc............................28.1%.....25.8%500-599cc..............................9.4%.....19.4%600-700cc............................14.8%.....16.1%701+cc .................................28.1%.....29.0%Undecided..............................7.4%.......3.2%

How do you use your ATV(s)?Off-road fun riding................52.3%.....96.9%Farm vehicle.........................13.3%.....26.6%Hunt/fish/camp ....................22.7%.....43.8%Racing ..................................11.8%.....14.1%

What types of terrain do you ride on?Desert .....................................4.9%.......9.2%Sand dunes............................9.2%.....23.1%Mud/swamp.........................16.8%.....44.6%Snow/ice ..............................18.6%.....46.2%Trails/forests.........................33.5%.....92.3%Farmland ..............................17.1%.....53.8%

How many of your familymembers also ride?1............................................15.1%.......7.5%2............................................21.1%.....20.9%3............................................15.9%.....13.4%4+ .........................................37.1%.....35.8%None.....................................10.8%.....22.4%

Do you compete in organized races?Yes........................................14.9%.....18.2%No.........................................85.1%.....81.8%

What type of racing do you compete in?Motocross ............................20.9%.....40.9%Desert/Baja ............................5.1%.......4.5%Cross Country/Hare scrambles.................29.7%.....36.4%

Flattrack ...............................10.8%.......4.5%Sand drags...........................11.4%.....13.6%Ice racing................................2.5%.......0.0%ATV pulls.................................7.6%.....22.7%Mud bogs.............................12.0%.....40.9%

Do you own a pickup truck?Yes........................................86.2%.....82.1%No.........................................13.8%.....17.9%

What brand of pickup do you own?Chevrolet..............................33.6%.....17.9%Honda.....................................0.4%.......0.0%Nissan.....................................2.6%.......1.8%Dodge...................................16.2%.....23.2%Ford ......................................28.8%.....26.8%GMC.......................................9.2%.....12.5%Mazda.....................................0.0%.......0.0%Toyota.....................................7.2%.....17.9%Other.......................................2.0%.......0.0%

What other vehicles do you own?Car........................................19.5%.....56.9%SUV ......................................16.0%.....36.9%RV/Camper.............................6.0%.....18.5%Travel trailer ............................4.9%.....12.3%Motorcycle trailer .................10.8%.....20.0%Off road motorcycle ...............4.6%.....26.2%Side-by-side...........................3.1%.......9.2%Street Motorcycle...................7.3%.....29.2%

Snowmobile ...........................4.0%.......6.2%Personal watercraft................2.7%.....15.4%Mountain bike ......................11.6%.....32.3%R/C Car ..................................5.8%.....20.0%BMX bike................................3.5%.....12.3%

PARTS & ACCESSORIES

What is your main source of informationfor purchasing parts and accessories?Ads in DW ............................32.3%.....19.0%Catalogs...............................14.8%.......7.9%Editorial in DW .......................9.5%.......9.5%Friends....................................7.0%.......3.2%Other magazines....................1.6%.......0.0%At competitions......................1.0%.......0.0%ATV Dealer..............................7.9%.......1.6%Internet .................................24.2%.....52.4%Other ......................................1.8%.......3.2%

Where do you purchase the majorityof your parts and accessories?Ads in DW ............................13.4%.......2.0%Mail order catalog................14.4%.....10.0%Internet .................................34.6%.....52.0%Local ATV dealer ..................22.9%.....28.0%ATV shop ................................8.2%.......8.0%

Does your ATV dealer generally stock theparts and accessories you want to buy?Yes........................................41.1%.....42.9%No.........................................58.9%.....57.1%

On average, how much do you spendon parts and accessoriesfor your ATV each month?$400+ .....................................3.6%.......3.9%$300-$399..............................3.8%.......0.0%$200-$299..............................8.6%.....11.8%$100-$199............................23.8%.....27.5%Less than $100 ....................60.1%.....56.9%

Have you ever purchased products fromads in Dirt Wheels?Yes........................................74.9%.....44.0%No.........................................25.1%.....56.0%

What complete exhaust have youpurchased for your 4-stroke?Aaen .......................................0.2%.......0.0%Big Gun ..................................2.4%.......8.1%CT...........................................0.7%.......0.0%Curtis Sparks .........................1.8%.......0.0%DRI Fat Boy............................0.2%.......0.0%DG ..........................................3.9%.......0.0%DMC .......................................1.1%.......2.7%Dr. D........................................0.7%.......2.7%Eddie Sanders........................0.4%.......0.0%FMF ........................................9.2%.......8.1%HMF........................................9.8%.....13.5%Hot Seat .................................0.7%.......0.0%Leo Vince................................0.4%.......0.0%LRD.........................................1.1%.......2.7%LEXX.......................................0.6%.......0.0%Paul Turner .............................0.2%.......0.0%Motorex ..................................0.0%.......5.4%Pro Circuit ..............................2.2%.......0.0%Rocket ....................................0.0%.......2.7%Ron Woods ............................0.4%.......2.7%SuperTrapp ............................1.7%.......0.0%Toomey...................................1.1%.......2.7%Two Brothers ..........................1.8%.......5.4%Trinity ......................................0.7%.......2.7%Yoshimura ..............................4.6%.....16.2%Slip-on....................................1.7%.......0.0%Stock ......................................6.3%.....16.2%Vito's.......................................0.2%.......8.1%None.....................................37.5%.......0.0%Other.......................................8.3%.......0.0%

What exhaust silencer have you purchased?Aaen .......................................0.2%.......0.0%Big Gun ..................................1.2%.......0.0%CT...........................................0.6%.......2.7%DG ..........................................3.7%.......2.7%DMC .......................................0.6%.......0.0%Dr. D........................................1.2%.......8.1%Eddie Sanders........................0.2%.....13.5%FMF ........................................7.3%.......0.0%HMF........................................7.9%.......0.0%Hot Seat .................................0.6%.......2.7%LRD.........................................1.2%.......0.0%LEXX.......................................0.4%.......0.0%Paul Turner .............................0.2%.......0.0%Motorex ..................................0.2%.......0.0%Pro Circuit ..............................3.2%.......0.0%Rocket ....................................0.0%.......0.0%Ron Woods ............................0.6%.......2.7%SuperTrapp ............................1.8%.......2.7%Toomey...................................1.4%.......0.0%Two Brothers ..........................1.8%.......0.0%Trinity ......................................0.2%.......2.7%Yoshimura ..............................4.1%.......5.4%Stock ......................................5.7%.....16.2%Other.......................................5.9%.......2.7%None.....................................49.9%.......0.0%

What handlebars have you purchased?Answer/Pro Taper ................17.8%.......0.0%Azonic.....................................0.7%.......0.0%DG ..........................................0.9%.......5.9%Fasst.......................................3.5%.......2.9%Fly ...........................................2.4%.......0.0%Moose ....................................5.5%.......0.0%O'Neal ....................................0.2%.....29.4%Renthal .................................17.2%.......2.9%Sunline....................................0.4%.......2.9%Tag..........................................4.6%.......0.0%Tusk ........................................2.0%.....38.2%Stock ....................................30.4%.......0.0%Vortex .....................................0.2%.....11.8%Other ....................................14.1%......0.0.%

What sprockets have you purchased?AFAM......................................0.7%.......3.0%Magnum.................................0.0%.......9.1%Moose ....................................6.3%.....15.2%Primary Drive..........................9.1%.......0.0%Renthal .................................15.9%.......0.0%SideWinder.............................5.2%.......3.0%Sunstar .................................10.0%.......9.1%Sunline....................................4.3%.......0.0%Supersprox.............................0.5%.....48.5%Tag..........................................0.5%.....12.1%Vortex .....................................1.6%.......0.0%Stock ....................................31.7%.......0.0%Other ....................................14.3%.....22.9%

What chains have you purchased?D.I.D......................................22.9%.......0.0%EK...........................................1.1%.......8.6%KMC .......................................0.9%.......5.7%Moose ....................................1.8%.......2.9%Primary Drive..........................5.7%.....11.4%Regina ....................................1.4%.......8.6%Renthal .................................10.4%.......0.0%RK...........................................5.9%.......0.0%SideWinder.............................3.9%.......0.0%Sunline....................................1.8%.....31.4%Tsubaki ...................................1.6%.......8.6%Stock ....................................27.7%.......0.0%Other ....................................15.0%.......0.0%

What grips have you purchased?Answer ...................................5.2%.....16.2%Azonic.....................................0.4%.......0.0%ODI .........................................6.2%.......0.0%O'Neal ....................................2.8%.......8.1%Oury........................................6.4%.....21.6%Pro-Grip................................10.1%.....16.2%Renthal .................................12.4%.......2.7%Scott.....................................17.2%.......0.0%Smith ......................................2.4%.....24.3%Sunline....................................0.2%.....10.8%Stock ....................................20.4%.......0.0%Other ....................................16.3%.......2.3%

What air filter have you purchased?Filtron......................................0.0%...18.20%K&N ......................................42.4%.....0.00%PC Racing ..............................0.0%...25.00%Pro Filter .................................2.2%.....9.10%Twin-Air...................................7.4%.....6.80%NoToil......................................1.3%Uni-Filter...............................20.0%.....2.40%Stock ....................................21.5%.....2.40%Other.......................................5.2%.....2.40%

What front tires have you purchased?AMS........................................1.7%.......4.8%Carlisle....................................6.2%.......0.0%Cheng Shin ............................1.0%.......0.0%Dunlop....................................7.2%.......0.0%Duro........................................1.3%.......2.4%DWT........................................0.5%.......0.0%Goodyear ...............................2.0%.....33.3%Greenball ................................2.2%.....11.9%High Lifter...............................0.7%.......2.4%ITP ........................................23.5%.....14.3%Kenda.....................................6.4%.......0.0%Kings ......................................0.2%.......0.0%Maxxis..................................20.2%.......2.4%Pirelli .......................................0.5%.......0.0%Sand Tires Unltd. ...................1.0%.....14.3%SkatTrak ................................1.7%.......7.1%STI ..........................................1.7%.......0.0%Stock ....................................13.1%.......2.3%Other.......................................8.9%.......2.3%

What rear tires have you purchased?AMS........................................2.5%.......2.3%BKT.........................................0.2%.......2.3%Bridgestone............................0.2%.......0.0%Carlisle....................................5.9%.......2.3%Cheng Shin ............................1.9%.......2.3%Dunlop....................................5.6%.......0.0%Duro Tire.................................2.0%.......0.0%DWT........................................0.5%.......2.3%Goodyear ...............................1.9%.......0.0%Greenball ................................1.7%.....30.2%



- Online survey results are displayed in the gray column -14 www.dirtwheelsmag.com

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High Lifter...............................0.8%.......0.0%ITP ........................................24.9%.....11.6%Pirelli .......................................0.5%.....16.3%Kenda.....................................6.1%.......0.0%Maxxis..................................21.3%.......4.7%Sand Tires Unltd. ...................1.7%.......0.0%Skat Trak ................................3.0%.......0.0%STI ..........................................1.4%.....14.0%Supergrip................................0.0%.......7.0%Stock ....................................10.0%.......0.0%Other.......................................8.1%.....50.0%

How many parts or tiresdo you buy a year?1............................................44.5%.......0.0%2............................................13.6%.......0.0%3..............................................4.9%.......4.3%4..............................................1.6%.....28.3%5+ ...........................................2.2%.......0.0%None.....................................33.1%.......4.8%

What wheels have you purchased?AMS........................................1.4%...11.90%Condor ...................................0.0%.....2.40%DWT .....................................10.5%.....0.00%Hiper.......................................2.9%...33.30%High Lifter...............................0.6%.....0.00%ITP ........................................32.0%.....2.40%Motosport Alloy......................1.2%.....0.00%OMF........................................1.2%.....0.00%R.I.S. Design ..........................0.2%.....2.40%Vision Wheel...........................1.2%...35.70%STI ..........................................4.1%.....7.10%Stock ....................................32.4%.......0.0%Other ....................................12.2%.....2.70%

What brake pads have your purchased?Braking ...................................2.1%.......2.7%DP/Dunlop..............................3.1%.......0.0%EBC ......................................38.3%.....54.1%EPI ..........................................2.1%.......0.0%Ferodo....................................0.6%.......0.0%Galfer......................................1.7%.......2.7%Moose ....................................2.3%.......2.7%SBS ........................................1.2%.......2.7%Streamline ..............................0.2%.......0.0%Tusk ........................................5.0%...0.0%%Vesrah.....................................1.5%...0.0%%Stock ....................................33.5%.....32.4%Other.......................................8.5%.......2.9%

What nerf bars have you purchased?AC...........................................7.8%.......5.9%Answer ...................................0.8%.......2.9%Blingstar .................................2.6%.......2.9%DG ..........................................8.7%.....0.00%IMS/Roll Design .....................1.2%.....14.7%Pro Aluminum.........................1.6%.......8.8%Pro Amor ..............................10.9%.....20.6%Tusk ........................................4.8%.......2.9%Stock ......................................5.0%.....23.5%UM Performance....................1.0%.....14.7%None.....................................48.1%.......0.0%Other.......................................7.6%.....15.2%

What brand of 4-stroke oil do you use?AMSOIL................................12.3%.......6.5%Bel-Ray...................................3.4%.....19.6%Castrol ....................................5.9%.......4.3%Hondaline.............................17.4%.......0.0%Kawasaki................................3.4%.......4.3%Lucas......................................2.8%.......6.5%Maxima...................................4.1%.......0.0%Mobil 1....................................4.4%.......2.2%Motorex ..................................0.4%.......0.0%Motul ......................................0.5%.......0.0%Pennzoil..................................1.6%.......2.2%PJ1 .........................................0.0%.......0.0%Quaker State ..........................1.1%.......0.0%Silkolene.................................0.9%.......6.5%Spectro...................................1.1%.....13.0%Valvoline .................................6.6%.....15.2%Yamalube .............................17.3%.......0.0%Other ....................................14.1%.......0.0%None.......................................2.8%.......7.4%

What brand of 2-stroke oil do you use?AMSOIL..................................6.6%.......0.0%Bel-Ray...................................4.2%.......0.0%Castrol ....................................2.8%.......3.7%Hondaline ...............................1.3%.......0.0%Kawasaki................................0.7%.......7.4%Maxima...................................2.8%.......0.0%Motul ......................................0.4%.......3.7%Motorex ..................................0.2%.......0.0%Pennzoil..................................1.1%.......0.0%PJ1 .........................................0.4%.......0.0%Silkolene.................................0.4%.......3.7%Spectro...................................2.0%.......7.4%Valvoline .................................1.1%.....11.1%Yamalube ...............................7.7%.....44.4%Other.......................................7.0%.......0.0%None.....................................61.3%...10.80%

What brand of gearbox oil do you use?AMSOIL................................13.6%.....10.8%Bel-Ray...................................8.5%.....13.5%Castrol ....................................6.2%.......5.4%

HP-2 .......................................2.3%.......8.1%Lucas......................................6.4%.......2.7%Maxima...................................4.5%.......0.0%Mobil 1....................................5.5%.......2.7%Motorex ..................................0.4%.......5.4%Motul ......................................0.9%.......0.0%Pennzoil..................................2.3%.......2.7%PJI...........................................0.6%.......0.0%Silkolene.................................1.1%.....13.5%Spectro...................................1.3%.....16.2%Yamalube .............................18.7%.......0.0%Other ....................................27.7%.......3.6%

What graphics have you purchased?Decal Works ...........................2.2%.......3.6%Factory Effex ..........................7.2%.....14.3%FMF ........................................1.7%.......0.0%Invision ...................................1.0%.......0.0%N-Style ...................................2.6%.......0.0%One Industries........................5.0%.......7.1%Pro Curcuit .............................1.7%.......0.0%Verde Powersports ................0.5%.......0.0%Stock/OEM...........................45.4%.....60.7%Other ....................................32.7%.....14.3%

Have you had your suspension modified?Yes .......................................23.3%.......0.0%No.........................................76.7%.....26.5%

Have you modified your engine inany way?Yes........................................34.9%.......0.0%No.........................................65.1%.......0.0%

What aftermarket products haveyou purchased for your ATV/UTV?Air filter ...................................9.9%.......0.0%Auto clutch.............................0.4%.......0.0%Brush guard ...........................3.2%.......0.0%Bumper...................................5.4%.......0.0%Chain/sprocket.......................4.3%.......0.0%Cleaning product ...................5.1%.......0.0%Drink system ..........................1.7%.......0.0%Exhaust ..................................6.7%.......0.0%Front/rear brake .....................3.8%.......0.0%Fuel injection module.............1.0%.......0.0%GPS ........................................1.5%.......0.0%Grips.......................................7.2%.......0.0%Handguard/roost....................4.5%.......0.0%Handlebar/steering wheel......3.1%.......0.0%Helmet camera.......................1.4%.......0.0%Kill switch ..............................1.9%.......0.0%Lift Kit .....................................0.8%.......0.0%Lighting...................................1.6%.......0.0%Lubrication .............................4.6%.......0.0%Rear axle ................................1.5%.......0.0%Roll cage ................................0.2%.......0.0%Seat ........................................0.9%.......0.0%Seat cover ..............................2.5%.......0.0%Shock/suspension .................2.1%.......0.0%Skid plate ...............................5.3%.......0.0%Steering damper ....................1.6%.......0.0%Repair/inflation product .........6.0%.......0.0%Wheel/tire ...............................7.0%.......0.0%Winch .....................................5.0%.......0.0%

RIDING GEAR

What is your main sourceof info for purchasing riding gear?Ads in DW ............................33.2%...23.80%Catalogs...............................17.4%.....16.7%Editorial in DW .......................7.0%.......4.8%Friends....................................7.1%.......4.8%Other mags ............................2.6%.......0.0%At competitions......................1.0%.......0.0%Bike shop ...............................5.4%.......2.4%Internet .................................21.9%.....40.5%Other.......................................4.4%.......7.1%

Where do you purchasethe majority of your riding gear?Ads in DW ............................11.0%.....23.3%Internet .................................36.5%.....14.0%Local ATV dealer ..................20.1%.....9.30%ATV shop..............................11.1%.......0.0%Mail order catalog................16.2%.......0.0%Other.......................................5.1%.....2.10%

How much do you spend on riding gearand apparel during the year?$1500+ ...................................0.8%.......0.0%$1200-$1499..........................0.8%.......0.0%$1000-$1199..........................1.4%.......4.3%$800-$999..............................1.0%.....10.6%$600-$799..............................1.2%.....12.8%$400-$599..............................8.1%.....68.1%$250-$399............................14.4%.......0.0%$249 or less..........................72.2%.......4.3%

What brand of helmethave you purchased?Answer ...................................3.9%.......0.0%Arai .........................................1.5%.......0.0%ARC........................................1.0%.......2.1%AXO ........................................0.7%.....6.40%Bell........................................11.8%.......8.5%Fly ...........................................6.4%.......0.0%

Fox........................................11.2%.....17.0%Four ........................................0.3%.......0.0%HJC ......................................17.9%.......4.3%Hondaline ...............................0.3%.......0.0%KBC........................................2.2%.......4.3%Klim.........................................0.7%.......2.1%MSR........................................1.2%.......0.0%Ocelot.....................................0.4%.......2.1%One Industries........................1.0%.......0.0%One.........................................0.4%.......6.4%O'Neal ....................................5.4%.......0.0%SoCal......................................0.1%.......2.1%SixSixOne...............................1.0%.......8.5%Shoei ......................................3.4%.......0.0%Suomy ....................................0.3%.....10.6%Thor ........................................5.7%.......2.1%Troy Lee..................................1.3%.......0.0%Vemar .....................................0.0%.......0.0%Xtreme....................................0.4%.......0.0%ZIR..........................................1.5%.....10.6%Other ...................................14.9%.......8.5%None.......................................4.6%.......0.0%

What brand of goggleshave you purchased?Answer ...................................2.7%.......0.0%Blur .........................................0.5%.......2.3%Fly ...........................................3.1%.......2.3%Fox..........................................9.9%.....15.9%Oakley ..................................15.3%.......2.3%Pro Grip ..................................1.8%.....43.2%Scott.....................................32.7%.......6.8%Smith ....................................11.1%.......0.0%Spy .........................................5.6%.......9.1%Thor ........................................5.0%.......0.0%Utopia.....................................0.8%.......0.0%Xtreme....................................0.9%.......2.3%X Brand ..................................0.3%.......6.8%Other.......................................6.6%.......9.1%None.......................................3.7%.......0.0%

What brand of gloveshave you purchased?Acerbis ...................................0.6%.......2.3%Answer ...................................8.0%.......0.0%ARC........................................1.1%.......0.0%AXO ........................................1.6%.......0.0%Azonic.....................................0.0%.......0.0%Blur .........................................0.1%.......9.3%Fly ...........................................5.8%.......0.0%Four ........................................0.5%.....18.6%Fox........................................24.7%.......0.0%Klim.........................................1.1%.......4.7%MSR........................................3.8%.......4.7%No Fear...................................1.6%.......0.0%Ocelot.....................................1.6%.......2.3%O'Neal ....................................4.9%.......7.0%Pro Grip ..................................1.1%.......0.0%SixSixOne...............................0.5%.......0.0%SoCal......................................0.1%.......0.0%Shift ........................................5.3%.......2.3%Thor ........................................8.2%.....18.6%Troy Lee..................................1.0%.......2.3%Other ....................................15.9%.....11.6%None.....................................11.9%.....16.3%

What brand of boots have you purchased?Acerbis ...................................0.5%.......0.0%Answer ...................................3.5%.......4.8%ARC........................................1.7%.......0.0%AXO ........................................1.9%.......0.0%Alpinestars .............................9.2%.....16.7%Fly ...........................................1.7%.......2.4%Four ........................................0.0%.......0.0%Fox........................................13.4%.......7.1%Gaerne....................................0.7%.......4.8%MSR........................................3.3%.......0.0%Ocelot.....................................1.7%.......0.0%O'Neal ....................................8.2%.......0.0%Sidi..........................................0.9%.......2.4%SixSixOne...............................0.3%.......0.0%TCX.........................................0.0%.......0.0%Thor ......................................12.2%.......9.5%Other ....................................12.7%.....16.7%None.....................................27.9%.....35.7%

What brand of riding pantshave you purchased?Acerbis ...................................0.5%.......0.0%Answer ...................................7.0%.......4.9%ARC........................................1.2%.......0.0%AXO ........................................1.5%.......2.4%Azonic.....................................0.0%.......0.0%Fly ...........................................4.9%.......4.9%Fox........................................15.8%.....12.2%Four ........................................0.5%.......0.0%Klim.........................................0.9%.......0.0%MSR........................................4.6%.......4.9%No Fear...................................1.5%.......2.4%Ocelot.....................................1.5%.......2.4%O'Neal ....................................5.9%.......7.3%Pro Grip ..................................0.0%.......0.0%SoCal......................................0.2%.......0.0%Shift ........................................5.6%.......4.9%Thor ......................................10.4%.....14.6%Troy Lee..................................1.4%.......0.0%Xtreme....................................0.5%.......0.0%Other.......................................5.6%.......4.9%None.....................................30.6%.....34.1%

What brand of shoulder pads have youpurchased?Acerbis ...................................1.0%.......2.8%ARC........................................0.4%.......2.8%Answer ...................................2.7%.......2.8%AXO ........................................0.6%.......2.8%EVS.........................................0.6%.......2.8%Fly ...........................................1.0%.......2.8%Fox........................................10.3%.....13.9%Four ........................................0.2%.......0.0%Thor ........................................4.5%.......5.6%HRP........................................0.0%.......0.0%MSR........................................1.2%.......2.8%No Fear...................................0.8%.......0.0%Ocelot.....................................0.8%.......0.0%O'Neal ....................................1.4%.......2.8%SixSixOne...............................0.8%.......0.0%Shift ........................................1.0%.......0.0%Troy Lee..................................0.6%.......0.0%Other.......................................1.9%.......2.8%None.....................................70.5%.....63.9%

PROFILE

What is your gender?Male......................................96.0%...100.0%Female....................................4.0%.......0.0%

How old are you?Under 12 ................................0.4%.......2.4%12-15 ......................................3.4%.......4.9%16-20 ......................................6.8%.......4.9%21-24 ......................................5.4%.......7.3%25-29 ....................................12.6%.....14.6%30-39 ....................................25.9%.....34.1%40-49 ....................................20.6%.....22.0%50+ .......................................24.8%.......9.8%

Are you married?Yes........................................60.3%.....57.1%No.........................................39.7%.....42.9%

What is your total yearlyhousehold income?Under $30k ..........................17.2%.....22.5%$30k-$50k ............................25.6%.....22.5%$50k-$70k ............................21.9%.....10.0%$70k-$90k ............................15.1%.....12.5%$90k-$120k..........................11.2%.....17.5%$120k-$150k..........................4.9%.......7.5%$150k+ ...................................4.1%.......7.5%

If you are over 18,what is your level of education?High school grad..................55.9%.....39.5%Attending college...................6.0%.......7.9%College grad.........................26.0%.....44.7%Other ....................................12.0%.......7.9%

What other sports/activitiesdo you participate in?Truck off roading ....................7.5%.....45.0%RC Cars..................................4.6%.....15.0%Hunting.................................15.4%.....62.5%Fishing..................................18.0%.....77.5%Camping...............................19.9%.....65.0%Boating.................................10.2%.....40.0%Mountain biking .....................5.7%.....30.0%Off-road moto riding ..............6.2%.....30.0%Personal watercraft................3.7%.....30.0%Snowboarding........................2.7%.....12.5%Snow skiing............................2.4%.....15.0%Running ..................................3.8%.....10.0%

What type of video-game systemdo you own?Playstatio 1 or 2 ...................20.0%.....37.8%Playstation 3 ........................11.1%.....32.4%Nintendo Wii.........................19.6%.....27.0%Dreamcast..............................0.5%.......5.4%X Box .....................................5.0%.......8.1%360 X Box.............................12.7%.....21.6%Use computer ......................11.8%.....21.6%Other.......................................2.6%.......5.4%None.....................................16.7%.......8.1%

What would you most like to see in DW?more same less

New ATV tests...............44% ......54% ....2%ATV comparisons..........57% ......41% ....2%ATV hop-up how-tos.....63% ......32% ....4%New Product tests ........55% ......43% ....2%Riding how-tos..............39% ......49% ..12%Where to ride articles....57% ......35% ....7%Outdoor adventure........37% ......50% ..13%Utility/Farming...............18% ......46% ..37%Racing ATV tests...........29% ......47% ..24%ATV race coverage........27% ......40% ..32%Technical articles...........59% ......37% ....5%ATV festival coverage....35% ......56% ..10%Exotic/trick ATV's ..........30% ......47% ..23%

www.dirtwheelsmag.com 15









COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2012 ...........10-12-2011 .......10-19-2011 .........12-1-2011February 2012............11-9-2011 .......11-16-2011 ...........1-5-2012March 2012................12-9-2011 .......12-16-2011 ...........2-2-2012April 2012...................1-11-2012 .........1-18-2012 ...........3-1-2012May 2012 ...................2-10-2012 .........2-17-2012 ...........4-5-2012June 2012 ..................3-12-2012 .........3-19-2012 ...........5-3-2012July 2012....................4-10-2012 .........4-17-2012 .........5-31-2012August 2012.................5-8-2012 .........5-15-2012 .........6-28-2012

September 2012 ........6-11-2012 .........6-18-2012 ...........8-2-2012October 2012.............7-13-2012 .........7-20-2012 ...........9-6-2012November 2012 .........8-10-2012 .........8-17-2012 .........10-4-2012December 2012 .........9-13-2012 .........9-20-2012 .........11-8-2012January 2013 ...........10-11-2012 .......10-18-2012 .........12-6-2012February 2013..........11-12-2012 .......11-19-2012 .........1-10-2013March 2013..............12-12-2012 .......12-19-2012 ...........2-7-2013








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Whether their favorite riding spots are sand dunes, deepwoods, mud bogs, public lands or private OHV parks, ATV Ac-tion’s readers are the cream of the OHV enthusiasts. They de-mand the most out of their machines and want the bestperformance products, safety gear and accessories available.ATV Action delivers the latest tests, shootouts, product evalua-tions, features and event coverage that the dynamic and in-formed OHV enthusiast demands. For nearly 31 years, ATVAction has continued to provide its readers with unforgettable,

high-impact photography and detailed, insightful writing, both inprint and online versions that other publications can’t match.UTV Action, ATV Action’s monthly bonus magazine-within-a-magazine, brings the Side-by-Side segment of the sport to en-thusiasts in a focused publication created just for them. UTVAction’s tests, shootouts, product evaluations and features fuelthe big-spending readers’ interests in the machines and after-market products that have made UTVing the fastest-growingsegment in off-road motosports.

QUICK FACTS� Total readership of over 150,000� 64% of readers own two or more quads� 62.8% have purchased products from ads in ATV Action� Readers spend over $70 million a year in parts and accessories

16 www.atvaction.net

- Online survey results are displayed in the gray column - www.atvaction.net 17

VEHICLE OWNERSHIP

Do you own an ATV?Yes........................................99.3%.....92.9%No...........................................0.7%.......7.1%

How many ATV's do you own?1............................................35.3%.....36.8%2............................................32.4%.....30.9%3............................................17.3%.....16.2%4+ .........................................15.1%.....16.2%

What year is your newest ATV?2011........................................5.8%.......0.0%2010........................................7.2%.....25.4%2009 .....................................14.4%.....11.9%2008 .....................................15.8%.....22.4%2007 .....................................12.9%.......7.5%2006 .....................................11.5%.....10.4%2005 .....................................10.8%.......7.5%2004........................................7.2%.......3.0%2003 or earlier ......................14.4%.......1.5%

What brand is your newest ATV?Apex .......................................0.7%.......0.0%Arctic Cat ...............................2.9%.......0.0%Bombardier ............................3.6%.......5.7%Can-Am..................................6.4%.......2.9%E-Ton ......................................0.0%.......7.1%Honda...................................25.7%.......0.0%Kawasaki..............................11.4%.....20.0%Kymco ....................................0.0%.......5.7%KTM........................................0.0%.......0.0%Polaris...................................15.7%.......1.4%Suzuki.....................................7.1%.....14.3%Yamaha ................................26.4%.....15.7%Other.......................................0.0%.....27.1%

What type is your newest ATV?Sport 2WD ...........................61.1%.......0.0%Utility 2WD .............................1.7%.....40.0%Sport 4x4................................3.9%.......4.3%Utility 4x4 .............................24.9%.......8.6%Side by Side...........................7.0%.....38.6%Entry-Level .............................0.0%.......7.1%Youth ......................................1.3%.......0.0%

What engine type is your newest ATV?2-stroke ..................................3.8%.......0.0%4-stroke ................................96.2%.......6.1%

What size is your newest ATV?50-79cc ..................................0.8%.......0.0%89-90cc ..................................0.8%.......0.0%125-199cc..............................0.0%.......4.3%200-299cc..............................3.8%.......2.9%300-399cc............................12.1%.......4.3%400-499cc............................38.6%.......7.2%500-599cc............................13.6%.....37.7%600cc......................................4.5%.......8.7%700+cc .................................25.8%.......7.2%

Which of these factors influenced youmost when you bought your ATV?Mag test results ...................22.9%.......0.0%Factory cont program............1.5%.....43.9%Dealer support .......................5.9%.......4.5%Previous brand exp..............26.8%.....18.2%Price .....................................21.5%.....43.9%Friend's recommend............12.7%.....56.1%Showroom avail .....................2.4%.....18.2%Factory race results ...............3.4%.....15.2%Parent's recommend .............1.5%.......7.6%Dealership recommend .........1.5%.......4.5%

Do you influence your friendson what ATV they should buy?Yes .......................................73.2%.......0.0%No.........................................26.8%.....82.1%

Do you plan to buy anATV in the next 12 months?Yes........................................45.9%.......0.0%No ........................................54.1%.....43.8%

What brand do you plan to buy?Arctic Cat ...............................0.0%.......3.2%Can-Am................................10.8%.......6.5%E-Ton ......................................0.0%.....19.4%Honda...................................32.3%.....16.1%Kasea .....................................0.0%.......0.0%Kawasaki................................9.2%.......0.0%KTM........................................1.5%.....12.9%Kymco ....................................0.0%.......3.2%Polaris...................................13.8%.....29.0%Suzuki.....................................3.1%.......9.7%Yamaha ................................23.1%.......0.0%Other.......................................0.0%.....41.9%Undecided..............................6.2%.......0.0%

What type of ATV will you buy?Sport 2WD ...........................31.3%.......9.7%Utility 2WD .............................3.0%.....41.9%

Sport 4x4................................7.5%.......0.0%Side by Side...........................9.0%.......0.0%Utility 4x4 .............................43.3%.......0.0%Youth ......................................1.5%.......0.0%Undecided..............................4.5%.....96.7%

What type of engine will it have?2-stroke ..................................1.6%.......0.0%4-stroke ................................96.9%.......0.0%Undecided..............................1.6%.......0.0%

What size will you buy?50-79cc ..................................0.0%.......0.0%80-99cc ..................................1.5%.......0.0%100-199cc..............................0.0%.......0.0%200-299cc..............................4.6%.......0.0%300-399cc..............................4.6%.......6.5%400-499cc............................23.1%.....25.8%500-599cc............................13.8%.....19.4%600-700cc............................20.0%.....16.1%700+cc .................................24.6%.....29.0%Undecided..............................7.7%.......3.2%

How do you use your ATV(s)?Off road fun riding................53.8%.....14.1%Farm vehicle.........................13.0%.......0.0%Hunt/fish/camp ....................22.3%.......9.2%Racing ..................................10.9%.....23.1%

What types of terrain do you ride on?Desert .....................................7.1%.....46.2%Sand dunes............................8.7%.....92.3%Mud/swamp.........................16.8%.....53.8%Snow/ice ..............................16.8%.......0.0%Trails/forests.........................34.4%.......7.5%Farmland ..............................16.1%.....20.9%

How many of yourfamily members also ride?1..............................................9.9%.......7.5%2............................................23.2%.....20.7%3............................................23.2%.....13.4%4+ .........................................29.6%.....35.8%None.....................................14.1%.....22.4%

Do you compete in organized races?Yes........................................15.8%.....40.9%No.........................................84.2%.......4.5%

What type of racing do you compete in?Motocross ............................10.9%.......4.5%Desert/baja.............................8.7%.....13.6%Cross Country/Hare scrambles.................37.0%.......0.0%

Flattrack .................................2.2%.....22.7%Sand drags...........................13.0%.....22.7%Ice racing................................8.7%.......0.0%ATV pulls.................................8.7%.....82.1%Mud bogs.............................10.9%.....17.9%

Do you own a pickup truck?Yes........................................86.0%.....17.9%No.........................................14.0%.......0.0%

What brand pickup truck do you own?Chevrolet..............................40.6%.....23.2%Honda.....................................0.8%.....26.8%Nissan.....................................1.6%.....12.5%Dodge...................................15.6%.......0.0%Ford ......................................30.5%.....17.9%GMC.......................................4.7%.......0.0%Mazda.....................................0.8%.......0.0%Toyota.....................................3.9%.....56.9%Other.......................................1.6%.....36.9%

What other vehicles do you own?Car........................................20.7%.....12.3%SUV ......................................19.8%.....20.0%RV/Camper.............................6.3%.....26.2%Travel trailer ............................3.0%.......9.2%Motorcycle trailer .................13.0%.....29.2%Off -road motorcycle..............5.2%.......6.2%Side by Side...........................2.2%.....15.4%Street motorcycle...................7.6%.....32.3%Snowmobile ...........................5.2%.....20.0%Personal watercraft................2.2%.....12.3%Mountain bike ........................9.5%.......0.0%RC car ....................................3.5%.......0.0%BMX bike................................1.9%.....19.0%

PARTS AND ACCESSORIES

What is your main source of informationfor purchasing parts and accessories?Ads in ATV............................24.5%.....3.20%Catalogs...............................19.8%.......0.0%Editorial in ATV .......................8.0%.......0.0%Friends....................................3.8%.......1.6%Other mags ............................5.5%.....52.4%At competitions......................0.4%.....3.20%Bike shop ...............................5.5%.......3.2%Internet .................................30.8%.......0.0%Other.......................................1.7%.......2.0%

Where do you purchase themajority of your parts and accessories?Ads in ATV..............................6.3%.....52.0%Mail order .............................23.1%.....28.0%Internet .................................36.3%.......8.0%Local ATV dealer ..................26.3%.......0.0%Local accessories shop.........8.1%.....42.9%

Does your ATV dealer stock theparts and accessories you want to buy?Yes........................................36.2%.......0.0%No.........................................63.8%.......3.9%

On average, how much do youspend on parts and accessoriesfor your ATV each month?$400+ .....................................2.2%.....11.8%$300-$399..............................2.9%.....27.5%$200-$299..............................5.8%.....56.9%$100-$199............................26.8%.......0.0%Less than $100 ....................62.3%.....44.0%

Have you ever purchasedproducts from ads in ATV ActionYes .......................................62.8%.......0.0%No.........................................37.2%.......0.0%

What complete exhaust haveyou purchased for your 4-stoke?Aaen .......................................1.4%.......8.1%Big Gun ..................................0.7%.......0.0%Cobra......................................0.7%.......0.0%CT...........................................2.1%.......0.0%Curtis Sparks .........................1.4%.......2.7%DG ..........................................4.1%.......2.7%DMC .......................................0.7%.......0.0%Dr.D.........................................0.7%.......0.0%DRI Fat Boy............................0.7%.......8.1%Eddie Sanders........................0.0%.....13.5%FMF ........................................7.5%.......0.0%HMF........................................3.4%.......0.0%Hot Seat .................................0.0%.......2.7%Leo Vince................................0.0%.......0.0%LRD.........................................0.7%.......0.0%LEXX.......................................1.4%.......0.0%Paul Turner .............................0.7%.......5.4%Pro Aluminum.........................0.7%.......0.0%Pro Circuit ..............................1.4%.......0.0%Riva.........................................0.0%.......0.0%Rocket ....................................0.0%.......2.7%Ron Woods ............................0.0%.......2.7%SuperTrapp ............................2.1%.......2.7%Two brothers ..........................0.0%.......5.4%Trinity ......................................0.0%.......2.7%Vitos........................................0.0%.....16.2%Yoshimura ..............................0.0%.....16.2%Slip-on....................................0.0%.......8.1%Other.......................................0.0%.......3.0%

What exhaust silencerhave you purchased?Aaen .......................................0.7%.......0.0%Big Gun ..................................0.7%.......0.0%CT...........................................1.4%.......0.0%DG ..........................................2.2%.......0.0%DMC .......................................0.7%.......9.1%Dr. D........................................2.2%.....15.2%FMF .......................................8.0%.......3.0%HMF........................................5.1%.......0.0%LRD.........................................0.7%.......0.0%LEXX.......................................0.7%.......6.1%Paul Turner .............................0.0%.......0.0%Pro Aluminum.........................0.7%.......0.0%Pro Circuit ..............................0.7%.......3.0%Ron Woods ............................0.0%.......3.0%SuperTrapp ...........................2.9%.......3.0%Toomey...................................0.7%.......6.1%Two Brothers ..........................0.0%.....15.2%Trinity ......................................1.4%.......6.1%Yoshimura ..............................3.6%.....21.2%Stock ....................................10.1%.........0.%Other.......................................5.1%.......5.9%None.....................................52.2%.......0.0%

What handlebars have you purchased?Answer/Pro Taper ................15.7%.......5.9%Azonic.....................................0.9%.......2.9%DG ..........................................1.7%.......0.0%Fasst.......................................1.7%.......0.0%Fly ...........................................2.6%.....29.4%Moose ....................................3.5%.......2.9%O'Neal ....................................0.9%.......2.9%Renthal .................................20.9%.......0.0%Sunline....................................0.0%.....38.2%Tag..........................................2.6%.......0.0%Tusk ........................................0.9%.....11.8%Stock ....................................31.3%.......0.0%Other ....................................17.4%.......0.0%

What sprockets have you purchased?AFAM......................................0.0%.....9.10%Magnum.................................0.0%...15.20%Moose ....................................0.9%.......0.0%Primary Drive..........................8.3%.......3.0%Renthal .................................14.8%.......0.0%SideWinder.............................6.5%.......0.0%Sunline....................................2.8%.......9.1%Sunstar ...................................9.3%.......0.0%Super sprox............................2.8%.....48.5%Tag..........................................0.9%.....12.1%Vortex .....................................0.0%.......0.0%Stock ....................................38.9%.....22.9%Other ....................................14.8%.......0.0%

What chains have you purchased?D.I.D......................................20.4%.......8.6%EK...........................................1.8%.......5.7%KMC .......................................0.9%.......2.9%Moose ....................................0.9%.....11.4%Primary Drive..........................6.2%.......8.6%Regina ....................................2.7%.......0.0%Renthal .................................10.6%.......0.0%RK...........................................4.4%.......0.0%SideWinder.............................3.5%.....31.4%Sunline....................................0.0%.......8.6%Stock ....................................34.5%.......0.0%Other ....................................14.2%.......0.0%

What grips have you purchased?Answer ...................................5.6%.......0.0%ODI .........................................4.9%.......8.1%O'Neal ....................................3.5%.....21.6%Oury........................................8.4%.....16.2%Pro-Grip..................................8.4%.......2.7%Renthal .................................11.9%.......0.0%Scott.....................................18.2%.....24.3%Smith ......................................1.4%.....10.8%Sunline....................................0.7%.......0.0%Stock ....................................21.0%.......0.0%Other ....................................16.1%.......2.3%

What air filter have you purchased?DTI ..........................................0.0%.......0.0%Filtron......................................0.0%.......0.0%K&N ......................................37.7%.....18.2%PC Racing ..............................0.0%.......0.0%Pro Filter .................................1.8%.....25.0%Twin-Air...................................7.8%.......9.1%No Toil.....................................3.6%.......6.8%Uni-Filter...............................22.8%.......0.0%Stock ....................................23.4%.......2.4%Other.......................................3.0%.......2.4%

What front tires have you purchased?AMS........................................0.6%.......4.8%Carlisle....................................6.2%.......0.0%Cheng Shin ............................0.6%.......0.0%Dunlop....................................7.4%.......0.0%Duro........................................0.6%.......2.4%DWT........................................0.0%.......0.0%Goodyear ...............................0.6%.....33.3%Greenball ................................0.6%.....11.9%High Lifter...............................0.6%.......2.4%ITP ........................................28.4%.....14.3%Kenda.....................................8.0%.......0.0%Maxxis..................................18.5%.......2.4%Sand Tires Unltd ....................1.9%.....14.3%Skat Trak ................................1.9%.......7.1%STI ..........................................2.5%.......0.0%Stock ....................................13.6%.......2.3%Other.......................................8.0%.......0.0%

What rear tires have you purchased?AMS........................................1.2%.......2.3%BKT.........................................0.6%.......0.0%Bridgestone............................0.0%.......2.3%Carlisle....................................6.1%.......2.3%Cheng Shin ............................1.2%.......0.0%Dunlop....................................8.0%.......0.0%Duro Tire.................................0.6%.......2.3%Goodyear ...............................1.2%.....30.2%Greenball ................................1.2%.......0.0%High Lifter...............................0.0%.....11.6%ITP ........................................30.7%.....16.3%Pirelli .......................................1.2%.......0.0%Kenda.....................................4.9%.......0.0%Maxxis..................................14.7%.......4.7%Ohtsu......................................1.8%.......0.0%Sand Tires unltd.....................1.2%.......0.0%Skat Trak ................................2.5%.....14.0%STI ..........................................1.8%.......7.0%Stock ....................................11.7%.....50.0%Other.......................................9.2%.....17.4%

How many pairs of tires do you buy ayear?1............................................26.1%.......0.0%2............................................14.5%.......4.3%3..............................................2.2%.....28.3%4..............................................1.4%.......0.0%5+ ...........................................1.4%.......4.8%Less than one.......................54.3%.......0.0%



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PRINT ONLINE PRINT ONLINE PRINT ONLINE PRINT ONLINEWhat wheels have you purchased?AMS........................................0.8%.....2.40%Condor ...................................0.0%.......0.0%DWT........................................7.9%.....33.3%Hiper.......................................1.6%.......0.0%High Lifter...............................0.8%.......2.4%ITP ........................................30.7%.......0.0%Motosport Alloy......................0.8%.......0.0%OMF........................................1.6%.......0.0%RIS Design .............................0.0%.......2.4%STI ..........................................2.4%.....35.7%Super Grip..............................0.0%.......7.1%Stock ....................................43.3%.......2.7%Other ....................................10.2%.......0.0%

What brake pads have you purchased?Braking ...................................0.8%.......0.0%DP/Dunlop..............................2.3%.......0.0%EBC ......................................39.8%.......2.7%EPI ..........................................2.3%.......2.7%Ferodo....................................0.0%.......2.7%Galfer......................................2.3%.......0.0%Moose ....................................4.5%.......0.0%Streamline ..............................0.8%.....32.4%Tusk ........................................2.3%.......2.7%Stock ....................................39.1%.......2.9%Other.......................................6.0%.......0.0%

What nerf bars have you purchased?AC...........................................6.0%.......2.9%Answer ...................................0.0%.......2.9%Blingstar .................................0.0%.......0.0%DG ..........................................8.3%.....14.7%IMS/Roll Design .....................0.0%.......8.8%Pro Aluminum.........................2.3%.......2.9%Pro Amor ................................6.8%.....20.6%Tusk ........................................9.0%.....23.5%UM Performance....................0.0%.....14.7%Stock ......................................7.5%.......0.0%None.....................................57.9%.....15.2%Other.......................................2.3%.......4.3%

What brand of 4-stroke oil do you use?Amsoil...................................13.2%.....19.6%Bel-Ray...................................1.9%.......4.3%Castrol ....................................6.3%.......0.0%Hondaline.............................15.7%.......4.3%Kawasaki................................3.1%.......6.5%Maxima...................................1.9%.......2.2%Mobil 1....................................5.7%.......0.0%Motorex ..................................0.0%.......0.0%Motul ......................................1.3%.......2.2%Pennzoil..................................2.5%.......0.0%Quaker State ..........................2.5%.......0.0%Silkolene.................................0.6%.......6.5%Spectro...................................1.3%.....13.0%Panolin....................................0.0%.....15.2%Valvoline .................................7.5%.......0.0%Yamalube .............................18.2%.......0.0%Other ....................................15.1%.......7.4%None.......................................3.1%.....11.1%

What brand of 2-stroke oil do you use?Amsoil...................................10.2%.......0.0%Bel-ray....................................4.2%.......3.7%Castrol ....................................0.8%.......0.0%Hondaline ...............................1.7%.......7.4%Kawasaki................................1.7%.......0.0%Maxima...................................1.7%.......3.7%Motul ......................................0.8%.......0.0%Motorex ..................................0.8%.......0.0%Pennzoil..................................0.8%.......0.0%PJ1 .........................................2.5%.......3.7%Silkolene.................................0.0%.......7.4%Spectro...................................0.8%.....11.1%Valvoline .................................0.0%.....44.4%Yamalube .............................10.2%.......0.0%Other.......................................4.2%.....10.8%None.....................................59.3%.......8.1%

What brand gearbox oil do you use?Amsoil...................................14.2%.....13.5%Bel-Ray...................................5.2%.......5.4%Castrol ....................................3.7%.......8.1%HP-2 .......................................5.2%.......2.7%Lucas......................................7.5%.......0.0%Maxima...................................2.2%.......2.7%Mobil 1....................................5.2%.......5.4%Motorex ..................................0.7%.......0.0%Motul ......................................0.7%.......2.7%Pennzoil..................................5.2%.......0.0%PJ1 .........................................1.5%.....13.5%Silkolene.................................0.0%.....16.2%Spectro...................................2.2%.......0.0%Yamalube .............................20.1%.......3.6%Other ....................................26.1%.....14.3%

What graphics have you purchased?Decal Works ...........................1.0%.......7.1%Factory Effex ..........................4.8%.......0.0%FMF ........................................2.9%.......0.0%Invision ...................................0.0%.....60.7%N-Style ...................................1.0%.....14.3%

One Industries........................8.6%.......0.0%Pro Circuit ..............................1.0%.....32.7%Verde Powersports ................0.0%.....67.3%Stock/OEM...........................54.3%.......0.0%Other ....................................26.7%.....26.5%

Have you had your suspension modified?Yes .......................................19.7%No.........................................80.3%

Have you modified your engine in anyway?Yes........................................31.6%No.........................................68.4%

What aftermarket products haveyou purchased for your ATV/UTV?Air filter ...................................9.7%Auto clutch.............................0.5%Brush guard ...........................3.5%Bumper...................................5.2%Chain/sprocket.......................4.5%Cleaning product ...................5.3%Drink system ..........................1.5%Exhaust ..................................5.7%Front/rear brake .....................3.2%Fuel-injection module ............1.1%GPS ........................................1.5%Grips.......................................7.6%Handguard/roost....................3.7%Handlebar/steering wheel......3.9%Helmet camera.......................1.2%Kill switch ...............................1.9%Lift Kit .....................................0.5%Lighting...................................2.9%Lubrication .............................4.5%Rear axle ................................1.2%Roll cage ................................0.0%Seat ........................................1.3%Seat cover ..............................2.0%Shock/suspension .................2.3%Skid plate ...............................5.0%Steering damper ....................0.9%Tire repair/inflation product ...6.8%Wheel/tire ...............................7.7%Winch .....................................4.9%

RIDING GEAR

What is your main source ofinfo for purchasing riding gear?Ads in ATV............................24.4%.......0.0%Catalogs...............................25.6%.......2.4%Editorial in ATV .......................7.2%.....40.5%Friends....................................5.6%.......7.1%Other mags ............................3.3%.......0.0%At competitions......................0.6%.......2.3%Bike shop ...............................6.7%.......9.3%Internet .................................22.8%.....51.2%Other.......................................3.9%.....23.3%

Where do you purchasethe majority of your riding gear?Ads in ATV..............................8.0%.......0.0%Mail order .............................21.5%.......0.0%Internet .................................34.4%.......2.1%ATV dealer ............................25.2%.......2.1%ATV shop ................................8.6%.......0.0%Other.......................................2.5%.......0.0%

How much do you spend on ridinggear and apparel during the year?$1500+ ...................................0.0%.....10.6%$1200-$1499..........................0.0%.....12.8%$1000-$1199..........................0.0%.....68.1%$800-$999..............................0.7%.......0.0%$600-$799..............................2.2%.......4.3%$400-$599..............................5.8%.......0.0%$250-$399............................13.7%.......0.0%$249 or less..........................77.7%.......0.0%

What brand of helmethave you purchased?Answer ...................................2.2%.......4.3%Arai .........................................0.5%.......0.0%ARC........................................1.1%.......0.0%AXO ........................................0.5%.......0.0%Bell........................................11.4%.......2.1%Fly ...........................................4.3%.......6.4%Fox........................................14.1%.......8.5%Four ........................................0.5%.......0.0%HJC ......................................27.2%.....17.0%Hondaline ...............................1.1%.......0.0%KBC........................................2.7%.......4.3%Klim.........................................0.5%.......0.0%M2R........................................0.5%.......6.4%MSR........................................0.5%.......2.1%Ocelot.....................................0.5%.......0.0%One Industries........................0.0%.......2.1%One.........................................0.0%.......0.0%O'Neal ....................................4.3%.......6.4%SoCal......................................0.0%.......0.0%SixSixOne...............................0.5%.......2.1%

Shoei ......................................2.7%.......8.5%Suomy ....................................0.0%.......0.0%Thor ........................................4.3%.....10.6%Troy Lee..................................1.1%.......2.1%Xtreme....................................0.0%.......0.0%Z1R.........................................1.1%.......0.0%Other ....................................13.6%.....10.6%None.......................................4.3%.......8.5%

What brand of goggleshave you purchased?Answer ...................................1.6%.......6.8%Fly ...........................................0.5%.......9.1%Fox..........................................7.6%.......0.0%Oakley ..................................13.0%.......0.0%Pro Grip ..................................3.2%.......2.3%Scott.....................................37.3%.......6.8%Smith ....................................10.3%.......9.1%Spy .........................................5.9%.......0.0%Thor ........................................4.3%.......0.0%Utopia.....................................0.0%.......2.3%Other ......................................7.0%.......0.0%None.......................................9.2%.......0.0%

What brand of gloveshave you purchased?Acerbis ...................................0.5%.......0.0%Answer ...................................5.6%.....18.6%ARC........................................0.5%.......0.0%AXO ........................................1.5%.......4.7%Azonic.....................................0.0%.......4.7%Fly ...........................................4.6%.......2.3%Four ........................................1.5%.......7.0%Fox........................................23.9%.......0.0%MSR........................................4.6%.......0.0%No Fear...................................3.6%.......2.3%Ocelot.....................................1.0%.....18.6%O'Neal ....................................6.1%.......2.3%Pro Grip ..................................2.0%.....11.6%SixSixOne...............................0.5%.....16.3%Shift ........................................3.6%.......0.0%Thor ......................................10.2%.......4.8%Troy Lee..................................1.0%.......0.0%Other ....................................15.7%.......0.0%None.....................................13.7%.....16.7%

What brand of bootshave you purchased?Acerbis ...................................0.7%.......0.0%Answer ...................................0.7%.......7.1%ARC........................................2.0%.......4.8%AXO ........................................2.0%.......0.0%Alpinestars .............................8.1%.......0.0%Fly ...........................................6.0%.......0.0%Four ........................................0.7%.......2.4%Fox..........................................8.7%.......0.0%Gaerne....................................4.0%.......0.0%MSR........................................0.7%.......9.5%Ocelot.....................................0.7%.....16.7%O'Neal ....................................5.4%.....35.7%Sidi..........................................1.3%.......0.0%TCX.........................................0.0%.......4.9%Thor ........................................8.7%.......0.0%Other ....................................11.4%.......2.4%None.....................................38.9%.......0.0%

What brand of riding pantshave you purchased?Acerbis ...................................0.6%.....12.2%Answer ...................................5.0%.......0.0%ARC........................................1.1%.......0.0%AXO ........................................1.1%.......4.9%Azonic.....................................0.0%.......2.4%Fly.........................................10.0%.......2.4%Fox........................................14.4%.......7.3%Klim.........................................0.6%.......0.0%MSR........................................3.3%.......4.9%No Fear...................................2.2%.....14.6%Ocelot.....................................1.1%.......0.0%O'Neal ....................................3.9%.......0.0%Pro Grip ..................................0.6%.......4.9%SoCal......................................0.0%.....34.1%Shift ........................................3.9%.......0.0%Thor ........................................8.3%.......2.8%Troy Lee..................................1.1%.......2.8%Xtreme....................................0.6%.......2.8%Other.......................................7.2%.......2.8%None.....................................35.0%.......2.8%

What brand of shoulder padshave you purchased?Acrebis ...................................2.1%.....13.9%ARC........................................1.4%.......0.0%Answer ...................................0.7%.......5.6%EVS.........................................0.0%.......2.8%Fly ...........................................2.1%.......0.0%Fox..........................................6.3%.......0.0%Four ........................................0.0%.......2.8%Thor ........................................3.5%.......0.0%MSR........................................2.1%.......0.0%No Fear...................................0.7%.......0.0%SixSixOne...............................0.0%.......2.8%SoCal......................................0.0%.....63.9%

TUF.........................................0.0%.....45.2%Xtreme....................................0.0%.....15.5%Other.......................................0.0%.....17.9%None.....................................81.1%.....21.4%

PROFILE

How often do you buyATV Action magazine?1-4/year................................11.5%.....21.4%5-8/year................................10.1%.....26.2%9-12/year..............................12.9%.....19.0%Subscribe.............................65.5%.......7.1%

How many besides yourself lookthrough your copy of ATV Action?None.......................................8.6%.......1.2%1............................................27.3%.......0.0%2............................................24.5%...100.0%3............................................14.4%.......0.0%4............................................10.8%.......0.0%5..............................................7.2%.......2.4%6+ ...........................................7.2%.......4.9%

What is your gender?Male......................................95.7%.......7.3%Female....................................4.3%.....14.6%

How old are you?under 12 .................................0.0%.....22.0%12-15 ......................................3.6%.......9.8%16-20 ......................................2.9%.......0.0%21-24 ......................................4.4%.....57.1%25-29 ....................................11.7%.....42.9%30-39 ....................................24.8%.......0.0%40-49 ....................................21.9%.....22.5%50+ .......................................30.7%.....22.5%

Are you married?Yes .......................................68.4%.....12.5%No.........................................31.6%.....17.5%

What is your total yearlyhousehold income?Under $30k ..........................12.8%.......7.5%$30k-$50k ............................23.3%.......0.0%$50k-$70k ............................18.8%.....39.5%$70k-$90k ............................20.3%.......7.9%$90k-$120k..........................13.5%.....44.7%$120k-$150k..........................6.8%.......7.9%$150k+ ...................................4.5%.......0.0%

If you are over 18,what is your level of education?High school grad..................53.9%.....15.0%Attending college...................3.5%.....62.5%College grad.........................26.2%.....77.5%Other ....................................16.3%.....65.0%

What other sports/activitesdo you participate in?Truck off-roading....................8.4%.....30.0%RC Cars..................................5.1%.....30.0%Hunting.................................16.0%.....30.0%Fishing..................................16.4%.....12.5%Camping...............................21.7%.....15.0%Boating...................................8.4%.....10.0%Mountain biking .....................6.9%.......0.0%off-road Motorcycle riding .....7.3%.....37.8%Personal watercraft................3.1%.....32.4%Snowboarding........................2.2%.....27.0%Snow Skiing ...........................1.1%.......5.4%Running ..................................3.3%.......8.1%

What type of video gamesystem do you own?Playstation 1or 2 ..................14.5%...21.60%Playstation 3...........................9.7%.....5.40%Nintendo Wii.........................18.8%.....8.10%Dreamcast..............................1.4%.......0.0%X Box......................................5.3%.......0.0%360 X Box.............................13.0%.......0.0%Use computer ......................11.6%.......0.0%Other.......................................3.4%.......0.0%None.....................................22.2%.......0.0%

What would you most liketo see in ATV Action?

more same lessNew ATV tests..................46%....52%.....1%ATV comparisons.............51%....43%.....3%ATV hop-up how-tos ......57%....33%.....5%New product tests ...........50%....46%.....2%Riding how-tos ................32%....46%...11%Where to ride articles.......58%....31%.....5%Outdoor adventures ........44%....36%...10%Utility/Farming..................22%....29%...25%Racing ATV tests..............17%....38%...22%ATV rave coverage.............9%....39%...26%Technical articles .............54%....37%.....5%ATV festival coverage ......28%....51%...10%Exotic/trick ATV's.............24%....39%...18%

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COVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2012 ...........10-20-2011 .......10-27-2011 .......12-15-2011February 2012..........11-21-2011 .......11-30-2011 .........1-19-2012March 2012..............12-19-2011 .......12-27-2011 .........2-16-2012April 2012...................1-19-2012 .........1-26-2012 .........3-15-2012May 2012 ...................2-22-2012 .........2-29-2012 .........4-19-2012June 2012 ..................3-22-2012 .........3-29-2012 .........5-17-2012July 2012....................4-18-2012 .........4-25-2012 .........6-14-2012August 2012...............5-17-2012 .........5-24-2012 .........7-12-2012

September 2012 ........6-19-2012 .........6-26-2012 .........8-16-2012October 2012.............7-24-2012 .........7-31-2012 .........9-20-2012November 2012 .........8-21-2012 .........8-28-2012 .......10-18-2012December 2012 .........9-24-2012 .........10-1-2012 .......11-22-2012January 2013 ...........10-22-2012 .......10-29-2012 .......12-20-2012February 2013..........11-21-2012 .......11-30-2012 .........1-24-2013March 2013..............12-20-2012 .......12-31-2012 .........2-21-2013








GENERAL ADVERTISING RATESBLACK & WHITE 1X 3X 6X 12X1 Page .........................$3040 .........$2940 ...........$2840 ...........$27152/3..................................2430 ...........2355 .............2310 .............21601/2..................................1920 ...........1860 .............1780 .............17001/3..................................1365 ...........1335 .............1270 .............12101/4..................................1070 ...........1025 ...............995 ...............9451/6....................................755 .............720 ...............695 ...............660BLACK & ONE COLOR1 Page .........................$3830 .........$3695 .......... $3570 ...........$34252/3..................................3250 ...........3145 .............3035 .............29201/2..................................2760 ...........2670 .............2585 .............24501/3..................................2180 ...........2105 .............2035 .............1960FOUR-COLOR1 Page .........................$4905 ........ $4755 ...........$4595 ...........$44202/3..................................4320 ...........4170 .............4030 .............38951/2..................................3830 ...........3695 .............3570 .............34251/3..................................3260 ...........3195 .............3080 .............2940







1/6 page ...$485 635 .....$450 600 .....$410 560 .......$355 5053-inch .......$435 560 .....$405 530 .....$365 490 .......$320 4452-inch .......$310 410 .....$285 385 .....$265 365 .......$230 3301-inch ........$250 350 .....$230 330 .....$210 310 .......$185 285Word ads: $2.00 per word, with $54.00 min.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING,ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

BLACK & WHITE 1X 3X 6X 12X1 Page...........................$2180 ..........$2100..........$2015 ..........$19452/3..................................1695 ............1630............1575 ............15201/2...................................1345 ............1295............1245 ............11951/3.....................................920 ..............875..............845 ..............8151/4.....................................775 ..............740..............720 ..............6801/6.....................................570 ..............555..............520 ..............510

BLACK & ONE COLOR1 Page...........................$3105 ..........$3080......... $2995 ..........$29202/3...................................2650 ............2625............2535 ............24951/2...................................2335 ............2325............2250 ............22001/3...................................1870 ............1860............1795 ............1760

FOUR-COLOR1 Page...........................$3925 ......... $3860..........$3740 ..........$36502/3...................................3490 ............3415............3320 ............32551/2...................................3140 ............3080............2995 ............29351/3...................................2695 ............2660............2570 ............2525

Bound as a magazine within ATV Action, UTV Ac-tion reaches more than 150,000 enthusiastic readerseach month. UTV owners enjoy customizing andmodifying their sophisticated vehicles as much asdriving them for pleasure and racing them, makingUTV Action a key reference in their vehicle andproduct-buying decisions.

The booming UTV market just keeps growing asoff-road enthusiasts continue to buy the excitingnew machines from the manufacturers. Along withthe popular Rhinos, Teryxs and Big Reds, Polarishas introduced 15 UTV models to its 2012 lineup. Inaddition to the gutsy RZR XP 900, there’s also alower-priced 570 that is already a big hit. Can-Amhas been getting much attention with its line ofCommanders, and Arctic Cat continues to impresswith its Prowlers and the amazing new Wild Cat.

Despite UTV Action’s massive circulation, the ap-peal of its outstanding photography and the credibil-ity that comes with its association with ATV Action,it offers affordable rates that allow advertisers toreach this rich, growing market affordably, supportedby respected, product-heavy editorial.

UTV ACTION IS THE LARGEST,FASTEST-GROWING TITLE AIMED ATUTV ENTHUSIASTS.

FOUR-COLOR 1X 3X 6X 12X1 page.......................$1,820 .....$1,760.........$1,700 .......$1,5502/3 .............................$1,430 .....$1,390 ........$1,345 ......$1,2001/2 .............................$1,220 ..... $1,180 .......$1,140 ......$1,0001/3 .............................$910 ........$880 ...........$850 .........$8251/4 .............................$770 ........$750 ...........$725 .........$7001/6 .............................$580 ........$560 ...........$545 .........$505BLACK & WIHTE 1X 3X 6X 12X1 page.......................$1,100 .....$1,070.........$1,035 .......$1,0002/3 .............................$880 ........$850............$820 ..........$8001/2 .............................$735 ........$710............$690 ..........$6701/3 .............................$555 ........$535............$520 ..........$5001/4 .............................$460 ........$450............$440 ..........$4251/6 .............................$360 ........$340............$330 ..........$320

MAIL-ORDER ADVERTISING


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Position 1 Position 2 Position 3 Position 4 Position 5 Position 6 Position 7 Position 8$1000 $800 $700 $600 $500 $250 $700 $1000$2000 $1750 $1250 $1000 $500 $250 $1250 $2000$750 $650 $550 $400 $300 $200 $550 $750$750 $650 $550 $400 $300 $200 $550 $750

POSITIONHome Page & 100% Internal Pages:Leaderboard ad / 728 x 90 pixels

POSITIONHome Page & 100% Internal Pages:300 x 100 pixels Half Banner ad:



POSITIONHome Page & 100% Internal Pages:300 x 100 pixels Half Banner ad


POSITIONHome Page & 100% Internal Pages:Skyscraper ad / 160 x 600 pixels

SKINS POSITION1900 x 950 pixels Skin Background:Home Page & Internal PagesOverall File Size: 1900 x 950 pixelsSafe Area: 135 x 695 pixels

CUSTOM ADVERTISING PACKAGES:• Skins Advertising Section: ad spaces are placed on both the left and right side of website, just on the outside of the site’scontent area, which is what’s considered the backrgoud area of website. For additional information regarding skins, roadblocks,SOV (Share of Voice) or expandable video banners, please contact your advertising representative.

ADVERTISING POSITION RATES:

ONLINE ADVERTISING POSITIONS:

Please Note:Bleed-off areas cango beyond the safearea. Be aware thatsome user’s screenresolution will notdisplay too far intothis area. Make sureall vital info is withinthe safe area.

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DISCOUNTS:1) Web-only Advertisers If you add a second website, 10% discount on both placements.2) Web-only Advertisers If you add all three websites, 15% discount on all placements.3) In-Paper Magazine & adding 1 Website 15% off website placements.4) In-Paper Magazine & adding 2 Websites 20% off website placements.

WEBSITE BENEFITS:• Instant press releases for our media partners. • Immediate product reviews.• Team race results. • Sponsored events. • New hires, etc.

WEBSITE ADVERTISING REQUIREMENTSFile Types Accepted: Animated GIF or JPG, Flash SWF. Ad File Size: 20k maximum: GIF/JPG, 30k maximum: FlashAnimation: Yes. For animated GIF / JPG / Flash / SWF ads that contain the following:a. Maximum number of complete frame sequences, rotations: 3b. Maximum 4 frames per sequencec. Minimum time between each new frame within each sequence: 2 seconds. Maximum: 10 seconds.Video: No Audio: No Third-Party Ad Serving: Yes. Ad Lead Time: Three business days for review and testing.

Minimum three months commitment required for all website advertising. Call for pricing.

dirtbikemagazine.com • motocrossactionmag.com • dirtwheelsmag.com • atvaction.net

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CANCELLATION& NON-FULFILLMENTAgreement may be canceled by the adver-

tiser or his agent prior to its full term with thefollowing provisions: Cancellation must bemade in writing and must be received beforeclosing date. If cancellation is received afterclosing date, buyer is responsible for full pay-ment of that insertion. In the event of cancella-tion, the rate is to be adjusted (“short-rated”)accordingly.

CREDIT INFORMATIONOrders subject to approval of buyer’s credit

by the Publisher. Credit limit to be establishedby the Publisher. New advertisers must ac-company order/contract with completedcredit application and payment for the firstthree insertions. Accounts are considereddelinquent if not paid 30 days after invoicedate. All open invoices over 90 days subjectto loss of agency commissions. Delinquent

accounts may be subject to service charge of2% compounded monthly on the unpaid bal-ance.

TERMS & COMMISSIONSTwo percent (on net) cash discount for pay-

ment within 10 days of invoice date. Net 30days. This discount is not available to adver-tisers who take the 15% prepay discount.Billings are made after completion of printing.Fifteen percent to recognized advertisingagencies (insertion orders required). In orderto be eligible for agency discount, agencymust take final responsibility for payment of allads placed through agency. New advertisersmust pay their first three insertions in ad-vance. Payment will be due on material dead-line of each issue.

PRINTING PROCESSCOVERS & INTERIORS:Web offset litho-

graph. BINDING: Call for binding specifica-

tions. BMX Plus! and 4-Wheel ATV Action aresaddle stitch. Dirt Bike, Motocross Action,Mountain Bike Action, Dirt Wheels and RoadBike Action are perfect bound. Dirt Bike issubject to change from perfect binding tosaddle stitch issue to issue. Please contactHi-Torque for exact binding schedule.

PREFERRED MATERIALAll Hi-Torque Publication ads are processed

as “computer to plate.” Send all Hi-TorquePublication ad materials as high-resolutionPDF files with a hard copy or four-color proof.This is a savings to our advertisers,NO MORE FILM. However, ad materials nolonger can go directly to the printer. We mustprocess all ad materials here at Hi-Torque.

ELECTRONIC FILES& REQUIREMENTSAds submitted as electronic files need to be

at Hi-Torque Publications on the Material


• Bookmark pages so youcan quickly find yourfavorite stories.

• Page notes allow you tomake notes that you canrefer back to later.

• All the content canbe searched forthrough keywords.

• New! Higher-resolutionphotos to see all the details.

• Send your friends acopy so they can seewhat they’re missing.

• Link directly to manufacturers’ websitesfrom stories and advertisements.

• Save each issue to your computerso you can view it any time you want.

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MECHANICAL REQUIREMENTS:

DIGITAL MAGAZINES:

Deadline; no extensions will be givenfor electronic files.• DISK MEDIA: CD, DVD• PROGRAMS: Preferred: QuarkX-

Press (with complete collect for out-put), Adobe Photoshop (flattened filesonly), Adobe Illustrator (with fonts con-verted to outlines and all images em-bedded) and Adobe InDesign (withcomplete collect for output). Be awarewhen supplying complex InDesign files; multi-ple transparencies and drop-shadow effectsmay cause problems with final output.

Send as a closed-file PDF:If electronic files are sent as NativeDesktop (open files), Hi-Torque Publica-tions will charge any cost that might be in-curred to produce the supplied advertisement.For digital files containing a CT image, resolu-tion should be 300 dpi. Bitmap images musthave a resolution of 2400 dpi and contain linksto placement files. There will be a productioncharge for this service.

ALL DIGITAL FILES MUST be accompa-nied by a S.W.O.P. proof. Acceptable digital4/color proofs or matchprint, Kodak Approvalsor Epson. Color-laser or inkjet proofs will beused for content only. Color-laser or inkjetproofs not acceptable for color proofing orpress check. Publisher cannot be held respon-sible for content or reproduction quality if aproof does not accompany the digital file. Ad-vertisers may be subject to a $100 charge forrequested or required high-resolution proofsprinted for press check. The Publisher doesnot accept any liability for ads that are postedto FTP sites or e-mailed.Send material to: Eric Harter, Advertising

Production Manager. Phone: (661) 367-2114.Hi-Torque Publications, 25233 Anza Drive, Va-lencia, CA 91355.

APPLICATIONREQUIREMENTS• Save all image files as EPS files(Encapsulated PostScript).• FONTS: Supply all fonts used in separatefont folder—both screen and printer fonts.

DO NOT USETRUE TYPE FONTS!• Send all support files, including allhigh-resolution files of logos, photosand trademarks.• Convert all RGB files (computer color)to CMYK (four-color process for print).• Prepare all full-page ads with 1/8-inch bleed.• Send a disk and printed file directory witheach ad submitted.• Send a S.W.O.P. proof with each ad. If thefile is corrupted, we have a visual to recre-ate your ad. This will be done at an addi-tional cost to the advertiser.The integrity of electronic files submitted to

Hi-Torque is the responsibility of the adver-tiser. Hi-Torque is not responsible for anysubsequent loss of, or damage to, electronicmedia. Electronic files submitted to Hi-TorquePublications should be backup or archivalcopies, NEVER original or sole examples.

AD PRODUCTIONAny maintenance or recreation of corruptedfiles will be billed to the advertiser or hisagency at the current time and labor produc-tion rate. Any 4/color advertising that does nothave an acceptable 4/color proof may requirea press proof pulled upon request from pro-duction dept. or press at an additional cost.

LATE ADS• All materials received after the materialdeadline are considered late ads and will becharged a late charge of $65.00 per page.• Material received late and needingproduction work, such as copy change, key-code changes, etc., will be charged both alate charge and a production charge.• Ad materials received late but not toHi-Torque’s specifications will be charged alate charge for processing the file.

SHIPPING INSTRUCTIONS• All advertising materials are to be sent toHi-Torque Publications, Attn: Advertising Pro-duction Manager, 25233 Anza Dr., Valencia,CA 91355.

• All ads must be received and processed byHi-Torque Publications. No late ads can go di-rectly to the printer.

CONTRACT REGULATIONSRates are subject to change upon notice

from the Publisher. Publisher guarantees thatsigned orders and contracts will be honoredat contract rate in the next issue followingthe announcement of a rate increase. Adver-tising in issues subsequent to such an in-crease will then be billed at prevailing rates.At the time a rate change becomes neces-sary, advertiser may cancel as of the effec-tive increase date without short rate. If anorder and/or new material is not received bythe closing date for a contracted insertion—and in absence of written instructions to thecontrary—Publisher will repeat the last adver-tisement run. He may, at his discretion, how-ever, omit the ad or run a substitute copy.The buyer is nevertheless responsible forpayment in full for the scheduled insertion.

COPY REGULATIONSThe Publisher reserves the right to accept

or reject all advertising copy which at hisdiscretion is deemed objectionable, ob-scene, profane, pornographic or detrimentalto the industry whether or not the ad hadpreviously been accepted and/or published.The advertiser assumes full responsibility forthe content of all advertisements. Hi-Torqueis not responsible for any productioncharges incurred with the changing of an adto meet our standards. If you have anydoubts about your ad copy being accepted,please contact your advertising representa-tive as soon as possible.

GENERAL PROVISIONSKey numbers are not guaranteed. No re-

bate allowed for errors due to the insertionof wrong key numbers or codes. The Pub-lisher reserves the right to void any contractif the first insertion is not used within threemonths. All materials not called for after oneyear will be destroyed.

MECHANICAL REQUIREMENTS (Page sizing standard in inches)

WIDTH HEIGHT1 PAGEBLEED................8.125 in .......10.75 inTRIM...................7.875 in .........10.5 inLIVE/SAFETY.....7.375 in ............10 in

2 PAGE*BLEED..............16.25 in .......10.75 inTRIM.................15.75 in .........10.5 inLIVE/SAFETY...15.25 in ............10 in

2/3 PAGE...................................4.5 in .......9.625 in1/2 PAGE:Horizontal bleed...8.125 in .......5.375 in

Trim...7.875 in .........5.25 inLive...7.375 in ..............5 in

Vertical ..................4.5 in .........7.25 in

WIDTH HEIGHT1/2 PAGE HORIZONTAL SPREAD*BLEED...............16.25 in .........5.75 inTRIM..................15.75 in .........5.25 inLIVE/SAFETY....15.25 in .........4.75 in

1/3 PAGE:“Horizontal” ..........4.5 in .........4.75 in“Vertical”.............2.125 in......9.625 in

1/4 PAGE:“Horizontal” only .4.5 in ...........3.5 in

1/6 PAGE:“Horizontal” ..........4.5 in .........2.25 in“Vertical” ...........2.125 in .........4.75 in

SHOWCASE3-inch ....................2.125 in.....3.4375 in2-inch ....................2.125 in .........2.25 in1-inch ....................2.125 in ..............1 in

AD SIZING CHART& COMPARISON

* GUTTER ALLOWANCE: please allow 3/8” minimum left and right of gutter.* There should be an allowance of at least 3/8" of margin between live matter (type, etc.) and the trimmed edge of the gutter.All critical type (phone numbers, addresses, legal lines) must be held within 1/2" from the trim line.


HOW TO GENERATE EXPOSUREIN A HI-TORQUE MAGAZINE

Hi-Torque Publications’ titles share a commonthread: We thoroughly enjoy writing about bikes, parts,products and accessories! Whether it’s for the bike orthe body, if it makes the experience better, we want tohear about it, test it and write about it.


1) Give the Editors a callContact the Editors by

phone and ask about up-coming opportunities foryour product or service.The Editors are a wealth ofinformation and are alwayslooking for new productsand angles to write about.

2) E-mail press releasesSend a high-resolution, 300 DPI or

larger, JPG and a text document explain-ing your product, the price and where itis for sale. You can also send productinfo on a CD, which is a bit more perma-nent, and it will be archived and might beused a number of times down the roadfor buyer’s guides or other stories thatapply.

3) Send in aproduct for testing

Testing: Our magazinesare about products, so if youfeel strongly about your prod-uct, send it to the appropriatemagazine(s) for a long-termtest. It’s not instantaneous,but hundreds of today’s suc-

5 SURE-FIRE STEPS TO EDITORIAL:

4) Meet them at the trackContact the Editors and

offer to meet them for a rideto showcase your product ortest bike. Nothing is morebeneficial than seeing theproduct perform flawlessly inthe field; it is a bit of insur-ance that is often overlooked.

5) Media launchInvite our editors to your facil-

ity. More and more companies arehaving there own formal medialaunches. This is where you areinviting the media to your ownvenue and are letting them seefirsthand the passion behind yourbrand.

cessful companiesstarted with a singleproduct evaluation in aHi-Torque magazine. Feelfree, with both the pressrelease and product, tofollow up by phone withthe Editors and advertis-ing department.

We've added an exciting new video element to ourwebsites for both editorial and advertising purposes.We now have the ability to showcase your companyand its products through:• Editorial video of your company’s product reviews

• Company history videos, “Tours”& “What’s Happening At...” pieces

• Your company’s complete “video advertisement”shot to your company’s preference

• Quick logo and contact ads on our videos.

VIDEO


ADVERTISING DEPARTMENTROBB MESECHER - Advertising Director(661) 367-2105, [email protected]

DERRECK BERNARD - National Advertising Manager(661) 367-2153, [email protected]

JEROME DZIECHIASZ - National Advertising Manager(661) 367-2117, [email protected]

CHRIS STANGL - Account Manager(661) 367-2109, [email protected]

JOHN BARILA - Account Executive(661) 367-2106, [email protected]

LISA BECKWITH - Account Administrator(661) 367-2112, [email protected]

ERIC HARTER - Advertising Production Manager(661) 367-2114, [email protected]

TENI ELYASI - Advertising Production Coordinator(661) 367-2103, [email protected]

JENNIFER EDMONSTON - Advertising Production Coordinator(661) 367-2143, [email protected]

HI-TORQUE PUBLICATIONS, INC.25233 Anza Drive Valencia, CA 91355phone: 661-295-1910, fax: 661-295-1278, www.hi-torque.com

Media Guide - Moto

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