MEDIA GUIDE 2020 · 2020-03-31 · content is accurate, engaging and focused on the topics that...
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MEDIA GUIDE 2020 AUDIENCE | DIGITAL ADS | NEWSLETTERS | SOLUTIONS | CONTENT CALENDAR | SPECS | SALES
Transcript of MEDIA GUIDE 2020 · 2020-03-31 · content is accurate, engaging and focused on the topics that...
MEDIA GUIDE 2020 AUDIENCE | DIGITAL ADS | NEWSLETTERS | SOLUTIONS | CONTENT CALENDAR | SPECS | SALES
Audience InsightsRental Equipment Register ensures that decision makers and purchasers responsible for rental centers, retail stores and dealerships are up to date on the latest equipment lines and business trends by providing news, analysis and market updates.
72,411Average Monthly Reach
PRIMARY MARKET Contractor Equipment Rental 56.58%
Industrial Equipment Rental 21.78%
Homeowner Equipment Rental 15.16%
Other 6.48%
PRIMARY BUSINESS ACTIVITYGeneral Rental Center
Dealer/Distributor
Retail Store
Others Allied to the Field
51.65%
25.54%
9.20%
13.60%
COMPANIES THAT ENGAGE
The Audience Engagement Report provides an integrated view of the Rental Equipment Register community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.
REACH DECISION MAKERS
83.27%of audience are managers and above
DIGITAL BOTH 29.65%
36.88% 33.46%
PRINT/DIGITAL AUDIENCE OVERLAP
56.58%
21.78%
15.16%
6.48%
Digital Engagement & Insights
n Visit buildings.endeavorb2b.com/brands/rental-equipment-register to see the complete H2 2019 Audience Engagement Report
ENEWSLETTERS
20,129 eNewsletter Reach
48.30% Avg Total Open Rate
8.00% Avg Total CTR
#1 DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS
26,641Average Monthly Visits
18,610Average Unique Monthly Visitors
52,180Average Monthly Page Views
1,121Facebook
1,237LinkedIn
3,140Twitter
61% Desktop Visitors Average Monthly
39%Mobile Visitors Average Monthly
75 New Monthly Site Registrations in the Second Half
*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
Print Insights
n Visit buildings.endeavorb2b.com/brands/rental-equipment-register to see the complete H2 2019 Audience Engagement Report
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
2019 issues Print Digital Both Total Qualified
July 17,377 2,905 2 20,284
August 17,383 2,836 1 20,220
September 17,327 2,819 1 20,147
October 17,291 2,778 1 20,070
November 17,312 2,767 1 20,080
December 17,275 2,782 1 20,058
Total Qualified Circulation 17,328 2,815 1 20,143
Total Qualified Non-Paid
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Both
Total Qualified Non-Paid
Total Paid
Total Subscribers
Average for 6-month period
17,260 2,815 1 20,075 68 20,143
Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
2,007
1,443
2,836
2,801
5,103
5,547
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CEO, The Stansberry Firm GARY [email protected]
President, Script International LARRY [email protected]
Business Instructor and ConsultantDANIEL [email protected]
Meet the Influencers
Content Director MICHAEL ROTH
Content ManagerSTEVEN AVERETT
Sr. Director of Conent MIKE EBY
Meet the influencers igniting conversations and engaging the RER audience daily through digital, print and social platforms.
Ideation & DevelopmentCollaborate with RER’s topic experts to develop topics that will engage, validate market perceptions and produce custom content based on your objectives.
Technical & Content ExpertiseRER’s content team delivers a mix of unparalleled technical and content development expertise to ensure that content is accurate, engaging and focused on the topics that rental professionals need to know to stay current.
Data & InsightsDeep industry knowledge overlayed with data and insights from numerous analytic tools provides RER the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.
Contributors
Focused Content Drives Readers EngagementProduct Coverage • Monthly Product Spotlights • Innovative Product Award Competition – 16 Consecutive Years
Interviews with the Industry’s Leading Players • Q&A’s with Executives from Leading Rental Companies and OEMs • Interviews with Software Manufacturers • Interviews with Aerial Manufacturers • Interviews with Generator Manufacturers • Interviews with Pump Manufacturers • Interviews with Earthmoving Manufacturers • Q&A’s with Leading Economists
Trade Show Coverage • In-depth Coverage of the Rental Industry’s Leading Trade Shows: • The ARA Show – the world’s largest equipment rental trade show sponsored by the American Rental Association • Bauma Munich Trade Fair – the world’s largest construction equipment trade exposition • World of Concrete – the greatest concrete show on earth • California Rental Association Rental Rally
Market Surveys • Quarterly Baird/RER Equipment Rental Industry Survey
Commitment to Safety • Annual Aerial Safety Issue • Coverage of International Powered Access Federation issues and events • Coverage of American National Standards Institutes aerial equipment standards • Best safety practices on a wide variety of rental equipment
Industry-Leading Features • The RER 100 Annual Coverage of the 100 Largest Equipment Rental Companies • In-depth In-Person Profiles of Leading Equipment Rental Companies • Coverage of Rental Metrics and Technology
Technology • Annual issues covering the latest developments in software and telematics • Coverage in the latest technologies in aerial, earthmoving, power generation, pumps and more.
Marketing Solutions GuideRER media solutions are built to leverage our high performing content to drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
IN
TELLIGENCE ENGAGEMENT ADVOCACY CONSIDERATIO
N
YOUR CAMPAIGN
ContentStrategy
ContentDevelopment
LeadGeneration
Performance Results
NurturingCampaigns
ResearchPrograms
Unite insight and data to Develop content, messaging, and engagement strategies
that drive greater awareness, engagement, and actions.
Deepen engagement with leads to keep your
solutions top of mind and shorten the sales cycle.
Streamline creative, messaging, and content strategy to drive
engagement and establish market leadership creditability.
Build a pipeline that drives leads and builds
product awareness.
RESEARCH CONTENT
NURTURE TOP OF FUNNEL
Our “always on ” strategy utilizes a continuous intelligence and feedback structure to inform and optimize your program’s content, targeting,
engagement, and conversion tactics to effectively reach your target audience.
n Visit buildings.endeavorb2b.com/rental-equipment-register/#rer-sol for our full portfolio of Marketing Solutions
Research
State of the MarketDevelop thought leadership and guide your content marketing strategy with this market-facing research report that will help your target audience understand the forces at play and gain intelligent insights for smart decision-making. Benefit from research coupled with subject matter analysis to develop a robust report that can be used for lead generation.
$26,000
Brand PerceptionBetter understand how rental professionals perceive your brand, products or solutions. Also useful to gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
$12,000
Social IntelligenceBenefit from the latest social listening technologies and research analysis to deliver competitive benchmarking and valuable insights that will allow you to create a highly effective social marketing strategy.
$12,000
Custom ResearchCollaborate with our research experts to develop a custom research program to inform your business strategy, gather market feedback on product concepts, or gain deeper understanding of your prospects. Partnering with RER, you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases, and design services to help bring data to life.
Starting at $10,000
The RER Advantage
Research development and data analysis expertise to ensure meaningful insights.
Subject matter experts to guide development of thought leadership topics.
Database of rental professionals in key industries and promotions ensure delivery of statistically valid results.
Contact your sales representative to learn more about the RER Advantage.
n Visit buildings.endeavorb2b.com/research for our full portfolio of Research options.
Content ChannelsIntegrate your sponsored content into RER editorial channels and generate awareness while educating prospects on your products and solutions. Hosted on the RER website, this competitor free environment features your content alongside related RER content in a topic based channel that is promoted to an engaged audience of rental professionals.
$7,500 - $12,500/mo.
Content Engagement CenterAggregate your premium content and lead generation assets into a digital hub designed to accelerate the decision making process. This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture themselves, resulting in increased conversion rates and more sales ready leads.
$6,000/mo.
eBooksHelp solve problems, deliver know-how or uncover opportunities for your prospects through a visual eBook format that has a more conversational tone than traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks are effective engagement tools for lead generation and can be developed with your content or by sponsoring RER brand content.
Custom eBook: $12,500 - $17,500Sponsored eBook: $10,000
StoryscapesEngage rental professionals and deliver measurable ROI through this high-performing content marketing program that incorporates powerful imagery and interactive elements to showcase your premium content while converting prospects to leads.
$7,500 - $9,000/mo.
Content Marketing SolutionsThe RER Advantage
Subject matter experts to craft thought leadership content that drives sales.
A marketing expert assign to your program, giving you a turnkey experience. Promotional campaigns that are built to drive engagement with your target audience.
Contact your sales representative to learn more about the RER Advantage.
n Visit buildings.endeavorb2b.com/content-marketing for our full portfolio of Content Marketing Solutions.
Content Creation Services
n Visit buildings.endeavorb2b.com/content-marketing for our full portfolio of Content Creation Services.
The RER Advantage
Accurate content that resonates with and engages rental professionals.
Collaborative process with content, marketing and digital experts.
Programs built to achieve your goals and drive conversion.
Contact your sales representative to learn more about the RER Advantage.
ArticlesCollaborate with RER industry experts to create content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for Content Channels, Content Engagement Centers and Native Programs as well as your own marketing channels.
$2,500
FAQsAnswer common questions about a particular topic, issue or trend with this easy-to-digest two-page format that can be hosted on RER for lead generation or converted into a two-page spread and leveraged as content marketing in the print magazine.
$9,500
Explainer VideosVideo is a must have in your content marketing arsenal but producing engaging video content can be challenging. RER’s Explainer Videos break down complex rental topics into simple and easy-to-digest video segments and are effective for top-of-funnel prospects and social engagement.
$8,500
InfographicsInfographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy-to-digestformat that helps users translate data into insights. Infographics draw a wider viewing audience and encourage social sharing of your content.
$5,000 - $15,000
Quizzes/SurveysSnapSolutions are quick-hitting, interactive quizzes or surveys that engage users and collect valuable data and top-of-funnel leads. Use this effective solution to capture opinions or test rental professionals’ knowledge on a topic area.
$7,750
Digital Ad SpecsRER offers you the opportunity to engage rental professionals in multiple channels for deeper connections and better return on your marketing investment.
Display AdvertisingNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad SizeFloor Ad 970×40, 970×90 or 1200×90
Expanded: Up to 970×410 or 1200×410
Jumbotron 300×600 – Expanded: 970×700
In-Article Expandable 728×90 – Expanded: 970×700
Filmstrip 300×600 – Total expanded: 300×3000
Sidekick 300×250/300×600 – Expanded: 850×700
Pushdown 970×90 – Expanded: 970×415
Contact your sales representative for pricing. Interested in adding a digital package to your media plan? Contact your sales representative today!
Ad Type Ad Size CPMTop Leaderboard 728x90 & 320x50* $58
Left Boombox 300x250 $58
Right Boombox 300x250 $58
Interscroller Leaderboard 728x90 & 320x50* $58
Half Page Standard 300x600 $75
Site Skin/Wallpaper Contact Online Ad Operations for specs $4,550/2 weeks
Introstitials/Welcome 640×480 & 300x416* $3,300/week*Please provide all sizes as this ensure we can deliver you digital ad to both desktop and mobile devices.
Rich Media OpportunitiesRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.
Category SponsorshipsFinding all of the information on the hottest rental topics has never been easier. You can be the sole owner of all the advertising real estate in a content category, positioning your brand alongside specific, relevant content.
Category topics currently include:
• Business & Technology • Earthmoving• News & Analysis• Compaction & Concrete
• Aerial/Lifiting• Power Generation• Tools• Mergers & Acquisitions
Online Specs
Newsletter Specifications:Formats Currently Accepted: • JPG, PNG
Non-accepted Formats: • Rich Media. We accept gifs but a black line frame will be automatically added to the image. (Note: Outlook 2007 will not render animated GIF. If sending an animated GIF, please make sure the first frame can stand alone)
Dimensions/File Sizes: • 670x90, 300x250 or 180x150• Maximum file size 200kb• 50 words of text, + URL
3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: • Five business days prior to publication.
Send Newsletter Banner Ads To: • [email protected]
Check out our advertiser site for more information: • buildingsendeavorb2b.com/brands/rental-equipment-register
Campaign Analyst | Materials Contact:Seth [email protected]
Website Specifications:Banner sizes: • 728x90, 300x250, 300x600 or 640x480• All 200 kb max file size
Acceptable file types: • JPG, GIF, animated GIF, and third party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times
Materials due: • Five business days prior to deployment for ROS web ads• Ten business days prior to deployment for site skins/welcome ads/other interactive rich media items
Send Website Banner Ads To: • [email protected]
Check out our advertiser site for more information: • buildingsendeavorb2b.com/brands/rental-equipment-register
Campaign Analyst | Materials Contact:Seth [email protected]
Targeted AdvertisingThe RER Advantage
Experienced team of direct marketers and data analysts.
Rich database of over 30 million business professionals in high growth markets.
Partner networks that can extend your brand reach and target key persona audiences.
Contact your sales representative to learn more about the RER Advantage.
Custom eBlastEmail marketing is one of the most effective methods for targeting and reaching prospects with messaging focused on products and solutions. Deliver your message directly to the inboxes of relevant, targeted rental professionals or leverage the power and scale of Endeavor Business Media’s 5 million audience database to expand your reach. Based on your objectives and goals our team will set up and deploy targeted email campaigns that engage prospects you want to reach. Email delivery is co-branded and GDPR compliant, full reporting metrics provided post deploy.
$355 CPM
Audience ExtensionNot retargeting, it’s Audience Extension. Partner with our team of dedicated engagement marketers and data analysts to custom build display, native and social campaigns that will target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, only to those that fit your targeted profile.
$48CPM
Account Based MarketingLeverage our database of 5 million business professionals in high growth markets to reach deep into key accounts that you provide or collaborate with us on creating look alikes based on behavioral data or demographic data points. Leverage display, native, email and social campaigns to drive awareness, convert prospects to leads and provide key account support to your sales team.
$62 CPM
n Visit buildings.endeavorb2b.com/advertising for our full portfolio of Targeted Advertising options.
Newsletters
RER ReportsPublished twice-a-week (Monday and Thursday). Reaching the industry professionals and providing analysis by industry experts on various topics. Twice-a-Week
300x250 + 40-50 words
of textNet per issue:Position 1 ................................... $1,925Positions 2 ................................. $1,525Positions 3 ................................. $1,375Positions 4 & 5 ........................... $1,275
RER Product WirePublished weekly (Wednesday). Reaching the rental industry professionals to provide information on new products as they are introduced to the market. weekly
300x250 + 40-50 words
of text Net per issue:Position 1 ................................... $1,375Positions 2 ................................. $1,200Positions 3 ................................. $1,050Positions 4 & 5 .............................. $850
Writers, editors, designers and marketing strategists create highly original, in-demand content designed to resonate with partners’ target audiences and inspire action.
Interested in adding a digital package to your media plan? Contact your sales representative today!
The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
Subscribers ............................................ 10,083Avg Total Open Rate .............................55.10%
Subscribers ............................................ 10,046Avg Total Open Rate .............................45.50%
n Visit buildings.endeavorb2b.com/advertising/newsletters to view samples of our the Newsletters
2020 Print Content Calendar—January thru JuneJANUARY FEBRUARY MARCH APRIL MAY JUNE
ISSUE FOCUS ARA Pre-Show Coverage ARA Show Coverage Aerial Safety Rental Metrics RER 100 Buyer's Guide
COVER STORY Annual Rental Economic Forecast -- 2020 Vision
Profile of a Leading Rental Company
MEWP Safety Practices in the New ANSI Age
Metrics, Numbers and Benchmarks - Rental
Companies Need to be Profitable
Was 2019 A Strong Year? Check out the New RER
100
Interviews with Generator Manufacturers
FEATURE Interviews with Leading Economists
Category Winners from the Innovative Product
Award Competition
ARA and World of Concrete Show Coverage
ARA and CONEXPO-CON/AGG Coverage
Interview with a Leading Rental Executive
FEATURE ARA Show ProductsSpecial ARA Show and
CONEXPO-CON/AGG Product Section
Innovative Product Award Competition - Honorable Mentions
Innovative Product Award Competition - Honorable Mentions
DEPARTMENTSFrom the Editor
New Product Coverage Industry News
From the Editor New Product Coverage
Industry News
From the Editor New Product Coverage
Industry News
From the Editor New Product Coverage
Industry News
From the Editor New Product Coverage
Industry News
From the Editor New Product Coverage
Industry News
PRODUCT SPOTLIGHTS
Drain-Cleaning Equipment; Pressure
Washers/Paint Sprayers; Backhoes & Attachments
Trenchers; SawsPumps; Light Towers;
Lawn-and-Garden Equipment
Skid-Steer Loaders; Engines; Trailers and
Transport Vehicles
Computer Software; Demolition Equipment
Air Compressors; Concrete and Masonry
Saws; Telehandlers
BONUS SHOW DISTRIBUTION/ VALUE-ADD
World of Concrete (Las Vegas)
ARA Show (Orlando, FL)
CONEXPO-CON/AGG (Las Vegas)
ISSUE CLOSE 12/18/2019 1/21/2020 2/11/2020 3/20/2020 4/14/2020 5/12/2020
MATERIALS DUE 12/26/2019 1/29/2020 2/19/2020 3/30/2020 4/22/2020 5/20/2020
2020 Print Content Calendar—July thru DecemberJULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
ISSUE FOCUS Rental Operations Aerial Manufacturers Finding Talent Software and Technology The Specialty Wave Innovative Products
COVER STORY What Makes a Good Rental Salesman?
Profile of a Leading Rental Company
How to attract and develop good people
during a labor shortage.
Latest Trends in Software, Technology
and Telematics
The specialty divisions of large rental
companies, focusing on power generation and pumps, have become
the fastest growing segments of those
businesses. What about the rest of the rental
industry?
The Innovative Product Award Competition
- RER's annual Innovative Product
Award recognizes new innovations in more
than a dozen equipment categories.
FEATURE Interviews with Software Manufacturers
Interviews with Leading Aerial Manufacturers
DEPARTMENTSFrom the Editor
New Product Coverage Industry News
From the Editor New Product Coverage
Industry News
From the Editor New Product Coverage
Industry News
From the Editor New Product Coverage
Industry News
From the Editor New Product Coverage
Industry News
From the Editor New Product Coverage
Industry News
PRODUCT SPOTLIGHTS
Mini-Excavators; Chippers/Shredders;
Outdoor Power Equipment
Generators/Welders; Material Handling
Equipment; Power and Cordless Tools
Fall Lawn-and-Garden Equipment; Heating and Ventilation Equipment;
Tires and Tracks
Compact Equipment; High-Reach Equipment; Autonomous Equipment
Cranes; Floorcare; Ground Heating
Equipment
Concrete Eqipment; Telematics Systems; Heavy Earthmoving
Equipment
ISSUE CLOSE 6/9/2020 7/21/2020 8/17/2020 9/8/2020 10/13/2020 11/6/2020
MATERIALS DUE 6/17/2020 7/29/2020 8/25/2020 9/16/2020 10/21/2020 11/16/2020
Print Advertising Rates | Specs4-COLOR DISPLAY RATES 1x 3x 7x 12x 13x plusSpread $13,690 $13,270 $12,487 $11,687 $9,905Page $6,643 $6,441 $6,247 $5,844 $4,9532/3 Page $5,285 $5,122 $4,967 $4,649 $3,9371/2 Island $4,905 $4,757 $4,610 $4,323 $3,6541/2 Page $4,175 $4,051 $3,919 $3,671 $3,1111/3 Page $3,523 $3,415 $3,306 $3,096 $2,6241/4 Page V $2,871 $2,786 $2,701 $2,530 $2,1381/6 Page $2,615 $2,530 $2,452 $2,297 $1,947
Print Production Manager: Sam SchulenbergRERPH: [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications
Gross Rates Apply: Gross rates based on number of insertions within a 12-month period.
Printing Method: Web Offset Publication Trim Size: 7.5 x 10.5 inches Binding Method: Perfect Bound Send Print Advertising Submissions to: [email protected]
DIMENSIONS (inches) Non Bleed* Trim + 0.125 inch Bleed on all four sides*
Spread 14.5 x 10 15 x 10.5*
Page 7 x 10 7.5 x 10.5*
2/3 Page 4.5 x 9.751/2 Island 4.5 x 7.251/2 Page H 7 x 4.6251/2 Page V 3.375 x 9.751/3 Page Square 4.5 x 4.6251/3 Page V 2.3125 x 9.751/4 Page V 3.375 x 4.6251/6 Page need specs
Cover Rates Inside Front Cover Inside Back Cover Back Cover$6,921 $6,921 $7,215
* Ads with bleed – extend bleed 0.125 inches beyond the trim.
* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter.
Non-Display Advertising 1x 3x 6x 12xMarketplace $350 $315 $295 $250
Classified Advertising 1x 6x 12xPer Column Inch $175 $165 $150
Lead Generation and Lead ServicesThe RER Advantage
Subject matter experts and engagement marketing specialists solely focused on program success.
Demographic data and behavioral insights leveraged to target key personas.
Promotional campaigns that are built to drive engagement with your target audience.
Contact your sales representative to learn more about the RER Advantage.
eBooksHelp solve problems, deliver k n o w - h o w o r u n c o v e r opportunities for your prospects through a visual eBook format that has a more conversational tone than traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks can be developed with your content or by sponsoring RER brand content.
Full Contact Information, 2 Custom Questions, Program Duration 3 Months
Custom eBook: $10,500 - $14,000Sponsored eBook $9,250
FAQsEngage users and generate qualified leads by answering common questions about a particular topic, issue or trend with this easy-to-digest two page format that is hosted on RER.
Top of Funnel Leads, Partial Contact Information, Program Duration 3 Months
$9,500
Quizzes/SurveysS na pS o lu t i o n s a r e q ui c k-hitting, interactive quizzes or surveys that engage users and collect valuable data and top of funnel leads. Use this effective solution to capture opinions or test rental professionals knowledge on a topic area.
Top of Funnel Leads, Partial Contact Information, Program Duration 1 Month
$7,750/mo.
WebinarsRER webinars deliver over 450 leads on average and are useful for engaging rental professionals that are actively looking for education on a key topic, or solution to their challenge.
Full Contact Information, 2 Custom Questions, Engagement Metric s , Program Duration Varies
Editorial: $15,500Sponsored Content: $13,000
WhitepapersI n t r o d u c e e m e r g i n g t e c h n o l o g i e s , e x p a n d o n research results or explain a complex topic with a white paper hosted on RER. This content t ype is useful for driving prospec t s through t h e c o n s i d e r a t i o n p h a s e and accelerating purchase decisions.
Full Contact Information, 2 Custom Questions, Program Duration 3 Months
$5,250/ 3-month campaign
n Visit buildings.endeavorb2b.com/lead-generation for our full portfolio of Lead Generation and Lead Services.
Lead Generation and Lead Services
StoryscapesEngage rental professionals and deliver m e a s u r a b l e R O I t h r o u g h t h i s h i g h -performing content marketing program that incorporates powerful imagery and interactive elements to showcase your premium content while converting prospects to leads.
Full Contact Information, 2 Custom Questions, Engagement Metrics, Program Duration Varies
$8,000/mo.
Content Engagement CenterAggregate your premium content and lead generation assets into a digital hub designed to accelerate the decision making process. This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture themselves, resulting in increased conversion rates and more sales ready leads.
Full Contact Information, 2 Custom Questions, Deep Engagement Metrics, Program Duration Varies
$6,000/mo.
Content Lead TouchSyndicate your best content.Leverage a multi-touch email campaign to nurture high-quality leads. RER will map three pieces of your content to the needs of your prospects at key buying stages. A series of three emails are sent to 5,000 targeted contacts to generate and nurture their interest. You receive lead data for each user who views your content as well as overall campaign engagement metrics.
Full Contac t Information [ V iews Only] Engagement Metrics, Lead Scoring, Program Duration 3 Weeks
$5,000
Webinar Lead TouchNurture Webinar Leads.Gain greater return on your Webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.
Full Contact Information, Engagement Metrics, Lead Scoring, Program Duration 2 Weeks
$5,000
n Visit buildings.endeavorb2b.com/lead-generation for our full portfolio of Lead Generation and Lead Services.
Contacts
ASSOCIATE PUBLISHER James Carahalios 303-697-1701 | [email protected] ASSOCIATE PUBLISHER David Sevin401-246-1903 | [email protected]
ACCOUNT MANAGERSteve Suarez816-588-7372 | [email protected]
VICE PRESIDENT, BUILDINGS & CONSTRUCTION GROUP Mike Hellmann 978-289-0098 | [email protected] PRINT PRODUCTIONSam Schulenberg 913-967-1665 | [email protected] ONLINE AD OPERATIONSSeth [email protected]
Sales Contacts
