MEDIA GUIDE

Achieving optimal health through better sleep.

American Academy of Sleep Medicine

Increase Your Impact.

2017

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Unique Advertising & Promotional OpportunitiesAbout.........................................................................................03

Journal of Clinical Sleep Medicine .......................................... 06DIGITAL | ONLINE

Sleep Product Guide on SleepEducation.org ..............................11DIGITAL | ONLINE

SLEEP 2017 Preliminary and Final Program Ads .....................12PRINT

Montage Advertising ..................................................................16PRINT

Membership Directory - AASM, SRS, AADSM & AAST ........17DIGITAL | ONLINE

AASM Membership Mailing List ..............................................18

AASM Roster of Accredited Member Centers ..........................19PRINT

AASM Job Board ......................................................................20DIGITAL | ONLINE

Ad Layout Terminology .............................................................21

Advertising Terms and Conditions ...........................................22

Contact Us

SALES INQUIRIES:

CHRIS WARING

National Sales Managercwaring@aasmnet.orgPhone: (630) 737-9731

GENERAL INQUIRIES:

AMERICAN ACADEMY OF SLEEP MEDICINE

2510 North Frontage Road Darien, IL 60561-1511Phone: (630) 737-9700 Fax: (630) 737-9790 aasmnet.org

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Maximize Your Advertising and Marketing Dollars with the Leaders in Sleep Medicine

The 2017 Media Guide offers advertisers several innovative approaches to increase brand awareness, recognition and broaden the reach of your message to create opportunities to significantly impact your business growth in this niche market – nearly 20,000 healthcare professionals from around the world specializing in sleep medicine.

For nearly four decades the American Academy of Sleep Medicine (AASM) and the Associated Professional Sleep Societies (APSS) have been dedicated to promoting and advancing the field of sleep medicine.

Number of Views Per Month

JCSM Website Visitors ...................................26,400JCSM Table of Contents Email Readers ........10,900TOTAL VIEWS PER MONTH .......................37,300

Ad Impressions Generated in 2016

MILLION9% increase over 2015

2.23

The AASM manages the publication of a scientific journal – which is recognized as a premier publication by the sleep medicine community – the Journal of Clinical Sleep Medicine (JCSM, est. 2005).

Reach Your Audience

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Due to member involvement in more than one specialty, percentages will not equal 100%

44.0% SLEEP MEDICINE

33.5% PULMONARY MEDICINE

32.1% INTERNAL MEDICINE

22.0% CRITICAL CARE MEDICINE

14.3% NEUROLOGY

4.4% OTOLARYNGOLOGY

33.5%

32.1%

22.0%

14.3%

44.0%

4.4%

4.2%2.6%

2.0% 3.6%

4.3%

4.3% PSYCHIATRY

4.2% PEDIATRICS

3.6% OTHER

2.6% PSYCHOLOGY

2.0% FAMILY PRACTICE

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The American Academy of Sleep Medicine is a professional membership organization dedicated to the advancement of sleep medicine.

Established in 1975 as the Association of Sleep Disorders Centers, the American Academy of Sleep Medicine is the only professional society dedicated exclusively to the medical subspecialty of sleep medicine.

The field of sleep medicine is a subspecialty of anesthesiology, family medicine, internal medicine, neurology, otolaryngology, pediatrics and psychiatry.

About the AASM Achieving optimal health through better sleep.

About the APSS A joint meeting of the AASM and the Sleep Research Society.

The Associated Professional Sleep Societies, LLC hosts the SLEEP meeting in June of each year.

The SLEEP meeting provides evidence-based education to advance the science and clinical practice of sleep medicine, disseminates cutting-edge sleep and circadian research, promotes the translation of basic science into clinical practice and fosters the future of the field by providing career development opportunities at all levels.

MEMBERSHIP

Over 10,800INDIVIDUAL & ACCREDITED SLEEP CENTER MEMBERS

MISSION

Improve sleep health and promote high quality patient centered care through advocacy, education, strategic research and practice standards.

The Journal of Clinical Sleep Medicine (JCSM) is the official publication of the American Academy of Sleep Medicine (AASM). JCSM focuses on clinical sleep medicine. Its emphasis is the publication of papers with direct

applicability and/or relevance to the clinical practice of sleep medicine. This includes clinical trials, clinical reviews, clinical commentary and debate, medical economic/practice perspectives, case series and novel/interesting case reports.

JCSM Advertising Opportunities aasmnet.org/jcsm

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Audience: Sleep specialists, physicians, researchers, sleep technologists, scientists, nurses and sleep center managers

Established: 2005

Delivery: Digital

Issuance: Monthly

ISSN: Online: 1550-9397

Continuing Medical Education:

Credits are available in each issue.

Visitors: Approximately 26,400 per issue, including 62,500 page views

Reach: According to Thomson Reuters’s Web of Science, the 2015 impact factor for JCSM is 2.710 and the five year average is 3.406.

9%This past year advertisements in JCSM generated over

2,226,500 impressions (a 9% increase over 2015).

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JCSM Advertising Opportunities aasmnet.org/jcsm

ADVERTISE IN JCSM AND REACH

SLEEP MEDICINE CLINICIANS FROM

AROUND THE WORLD

Advertisers who commit to running ads in at least 50% of JCSM issues will receive up

to 3 complimentary subscriptions.

SPECIFICATIONS FOR DIGITAL ADS

Resolution: Minimum 72 pixels/inch; Maximum 96 pixels/inch Rotation: At random Formats: .jpg; .gif; .png Animation: Not allowed Alternate Text: Must be provided Color Palette: 256 (.gif) Target URL: Required, one per advertisement 3rd party serving: Not allowed Rich Media: Not available

AGENCY INFORMATION:

An agency discount of 15% of gross billing will be allowed for recognized agencies, provided invoice is paid by the deadline. Agency discounts do not apply to classified advertisements. Advertisers agree to accept “dual responsibility” for payment to the publisher if the advertiser’s agency does not remit payment by the advertising deadline.

2017 PUBLICATION SCHEDULE:

• JCSM is published on the 15th of every month.

• Advertising will close on the 20th of the month preceding issue date for ad space reservations, payment and artwork.

• All cancellations must be received by the publisher in writing, via email or fax by the ad space closing deadline.

• Dates subject to change.

Looking to Maximize Your Results Find it with JCSM !

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TABLE OF CONTENTS EMAIL ADS

With each new issue of JCSM, an email is sent to all members and subscribers informing them that the new issue is available and listing the table of contents (TOC). We offer two banner ads (with hyperlinks) in each email.

ARTWORK SIZE

TOC Email Ad 728 x 90 pixels

FILE SIZE

Maximum allowed 50KBPRICING

1 TOC Email $2,000

JCSM Advertising Opportunities aasmnet.org/jcsm

TRANSITION ADS

These ads are displayed on their own page at the first and fifth click into the reader’s session. They are not affected by popup blockers and can be linked to URLs. Transition ads rotate at random.

There will be three ways to leave the transition ad: 1. the user may click a link to bypass the advertisement; 2. a counter will automatically redirect them to the proper destination after 20 seconds; or 3. the user clicks on the advertisement and is taken to the customer specified web address.

ARTWORK SIZE

Transition Ad 640 x 480 pixels

FILE SIZE

Maximum allowed 150KB

PRICING

1 - 2 Issues $2,3003 - 5 Issues $1,9006 - 8 Issues $1,8009 - 11 Issues $1,75012 Issues $1,700

Tracking for impressions and clicks will be in place for all transition ads.

These ads are sold on a first-come, first-served basis.

Advertisers who sign a contract for 6 or more Transition Ads will receive a FREE BANNER AD in the same issue.

UP TO $8,160 IN ADDED VALUE!

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BANNER ADS

Leaderboard banner ads are available in each issue. They can be linked to URLs.

The advertiser has no ability to choose which web pages display their ads. Banner ads rotate at random as the reader clicks through the publication. Pages related to CME will not display ads.

ARTWORK SIZE

Leaderboard Ad 728 x 90 pixels

FILE SIZE

Maximum allowed 50KBPRICING

1 – 2 Issues $8153 - 5 Issues $7856 - 8 Issues $7559 - 11 Issues $72012 Issues $680

DISPLAY CLASSIFIEDS — Black & White Only

ARTWORK SIZE

Full-page 7.25” × 9.875”Half-page Vertical 3.50” × 9.875”Half-page Horizontal 7.25” × 4.875”Quarter-page 3.50” × 4.875”

PRICING

Insertion 1 Issue 2-5 Issues 6-9 Issues 10-12 IssuesFull-page $815 $800 $785 $775½ - Page $620 $605 $590 $580¼ - Page $545 $485 $475 $465

JCSM Advertising Opportunities aasmnet.org/jcsm

Tracking for impressions and clicks will be in place for all banner ads.

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JCSM Advertising Opportunities aasmnet.org/jcsm

WORD CLASSIFIEDS

Word classified ads are $150 for 60 words or fewer; $1.25 for each additional word over 60. All word classified ads must be prepaid at the time of order.

Find the form on the AASM website.

ADVERTISING INSERTION ORDER FORM

To reserve your advertising space in JCSM, please submit a completed Advertising Insertion Order Form to Chris Waring at cwaring@aasmnet.org or fax to (630) 737-9790.

Sleep Product Guide Advertising Opportunity SleepEducation.org

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SleepEducation.org is a sleep health information resource for patients and the public developed by the AASM. The website is visited by 1.3 million users with 3 million page views annually.

In 2017, we anticipate even more traffic to this site because of the AASM’s partnership with

the Centers for Disease Control & Prevention (CDC) which has launched the National Healthy Sleep Awareness Project. This initiative is designed to increase public awareness on the importance of healthy sleep and the need to treat sleep problems such as OSA and will also direct the public to SleepEducation.org.

The Sleep Product Guide was recently added to the SleepEducation.org website and puts information about sleep-related products and services directly in front of patients and the general public.

This electronic directory allows companies to post their logo, provide a brief description (100 words), include a sales contact, and provide hyperlinks to products/services, videos and informational materials for patients. The guide is organized by product type/therapy. Advertisers have the opportunity to change the content on a quarterly basis.

ADVERTISING INSERTION ORDER FORM

To reserve your advertising space on SleepEducation.org in the Sleep Product Guide section, please submit a completed Advertising Insertion Order Form to Chris Waring at cwaring@aasmnet.org or fax to (630) 737-9790.

Sleep Product Guide

SLEEP PRODUCT GUIDE

12-Month Posting $750

2017 SLEEP Advertising Opportunities sleepmeeting.org

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SUPPORTER RECOGNITION PROGRAM

In an effort to recognize companies that support the APSS through advertising, exhibiting and sponsorship participation at the SLEEP meeting, the APSS offers the Supporter Recognition Program. Companies will be recognized as Signature, Elite or Premier level supporters based on their participation as advertisers in SLEEP for the 2016 volume year and/or 2017 volume year

if secured by February 1, 2017, as an exhibitor at SLEEP 2017, or by taking advantage of advertising and sponsorship opportunities at SLEEP 2017. Make sure your company receives additional benefits such as multiple discounts, free exposure and advertising specials! For more information on the support levels, benefits and rewards your company can earn, refer to the SLEEP 2017 Sponsorship Guide.

A joint meeting of the American Academy of Sleep Medicine and the Sleep Research Society

SLEEP 2017

SLEEP 2017, the 31st Annual Meeting of the APSS, will be held in Boston, June 3 - 7, 2017. SLEEP 2017 is the premier event for the sleep medicine community, attracting more

sleep specialists and researchers than any other sleep meeting in the nation. Details can be found on the SLEEP 2017 website, at sleepmeeting.org.

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PRELIMINARY PROGRAM

The Preliminary Program details all events that will take place at SLEEP 2017. Over 14,000 prospective attendees receive this program as a tool in planning their time at the SLEEP meeting. Advertising space is reserved only for exhibitors, providing premier exposure to the sleep medicine community.

PREMIUM POSITIONS

Inside Front Cover $3,600Inside Back Cover $3,300Outside Back Cover $3,900

RUN-OF-BOOK

Full-page $2,100Half-page $1,200

DEADLINESAd Materials & Payment Due 1/20/2017Date Issued March 2017

ARTWORK SIZE (NON-BLEED)

Full-page 7.50” × 10” Half-page-H 7.5” x 4.75”Half-page-V 3.25” x 10”Quarter-page 3.625” × 4.75”

ARTWORK SIZE (BLEED)

Full-page 8.75” × 11.25”Half-page-H 8.75” x 5.75”Half-page-V 4.5” x 11.25”

SLEEP 2017 Advertising Opportunities sleepmeeting.org

EXHIBITORS

Receive a 25% discount on ads in the SLEEP 2017 Preliminary & Final Programs when ordered before January 20, 2017.

SEE PAGE 21 FOR AD LAYOUT TERMINOLOGY

25%OFF

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SEE PAGE 21 FOR AD LAYOUT TERMINOLOGY

SLEEP 2017 Advertising Opportunities sleepmeeting.org

FINAL PROGRAM

Place your products in the hands of thousands of attendees at SLEEP 2017, the largest gathering of sleep specialists in the nation. The Final Program details the entire agenda for SLEEP 2017 and is distributed on site to all meeting attendees. Advertising is reserved exclusively for exhibitors.

PREMIUM POSITIONS

Inside Front Cover $3,200Inside Back Cover $2,900Outside Back Cover $3,500Tabbed Page $4,500

RUN-OF-BOOK

Full-page $1,700Half-page $800

DEADLINESAd Materials & Payment Due 4/7/2017Date Issued June 2017

ARTWORK SIZE (NON-BLEED)

Full-page 7.50” × 10” Half-page-H 7.5” x 4.75”Half-page-V 3.25” x 10”Quarter-page 3.625” × 4.75”

ARTWORK SIZE (BLEED)

Full-page 8.75” × 11.25”Half-page-H 8.75” x 5.75”Half-page-V 4.5” x 11.25”

EXHIBITORS

Receive a 25% discount on ads in the SLEEP 2017 Preliminary & Final Programs when ordered before January 20, 2017.

25%OFF

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ADVERTISING INSERTION ORDER FORM

To reserve your advertising space in the SLEEP 2017 Programs, please submit a completed Advertising Insertion Order Form to Chris Waring at cwaring@aasmnet.org or fax to (630) 737-9790.

EXHIBITING

Once a year, the sleep medicine community comes together to learn and share, network with colleagues, and discover new products and services. Be there when they are in a “buying mode” and showcase your products during 3 days on the exhibit floor. To learn more about these opportunities, view the SLEEP 2017 Exhibitor Prospectus.

SLEEP 2017 Advertising Opportunities sleepmeeting.org

SPONSORSHIPS

Increase your company’s visibility to the sleep medicine community before and during SLEEP 2017 by becoming a sponsor. Sponsorships are available at all budget levels and companies can choose from a selection of proven attention getters or have a unique one created just for them. To learn more about these opportunities, view the SLEEP 2017 Sponsorship Guide.

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SEE PAGE 21 FOR AD LAYOUT TERMINOLOGY

Montage – A Print Publication of the AASM

Montage provides advertisers exclusive influence by:

• Offering 4 issues a year (February, May, August and November)

• Mailing directly to AASM Individual and Sleep Facility members in the United States (approx. 10,000+)

• Limiting ad space to two premium locations per issue, nearly a 20% ad-to-content ratio

AD SPACE IS LIMITED

Two Premium Positions per Issue.

GUARANTEE YOUR MESSAGE IS SEEN WITH AN AD IN MONTAGE.

The American Academy of Sleep Medicine (AASM) created Montage to provide members with a variety of content including:

• Highlights of the latest in sleep medicine news from both the AASM and associated sources;

• Interviews with members and staff;

• Fun sleep medicine facts; and

• Social media updates and pop culture references.

PREMIUM POSITIONS

Inside Front Cover (Full page) $3,000Outside Back Cover (Half page) $2,200

ARTWORK SIZE (NON-BLEED ONLY)

Full-page 7.50” × 10” Half-page - H 7.50” × 4.875”

ISSUE 1 DEADLINES

Ad Materials & Payment Due 1/16/2017Date Issued February 2017

ISSUE 2 DEADLINES

Ad Materials & Payment Due 4/17/2017Date Issued May 2017

ISSUE 3 DEADLINES

Ad Materials & Payment Due 7/17/2017Date Issued August 2017

ISSUE 4 DEADLINES

Ad Materials & Payment Due 10/16/2017Date Issued November 2017

Montage Advertising Opportunities aasmnet.org

X2PREMIUM

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SEE PAGE 21 FOR AD LAYOUT TERMINOLOGY

MEMBERSHIP DIRECTORY

Published annually in June, the electronic Membership Directory provides an opportunity to reach more than 19,000 sleep facility and individual members of the AASM, SRS, AADSM and AAST. This resource is utilized by members as a networking resource throughout the year. Only full-page ads are accepted; ads can be hyperlinked to URLs at no additional fee.

PREMIUM POSITIONS

Inside Front Cover $3,400Page Two $3,400Page Three $3,400

RUN-OF-BOOK

Run-of-Book $2,100DEADLINES

Ad Materials & Payment Due 4/12/2017Date Issued June 2017

ARTWORK SIZE (NON-BLEED)

Full-page 7.25” × 9.875”

ARTWORK SIZE (BLEED)

Full-page 8.5” × 11.125”

Membership Advertising Opportunities aasmnet.org

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Membership Advertising Opportunities aasmnet.org

AASM MEMBERSHIP MAILING LIST

$.30/Member, minimum order $300

AASM MEMBERSHIP MAILING LIST

The AASM member mailing list is available to promote products or educational opportunities throughout the year. This opportunity can work in tandem with your advertising in JCSM to increase brand awareness or to help introduce new products.

To rent a mailing list, please review the mailing list information on the AASM website and submit the completed mailing list forms and a sample of the mailing piece to Chris Waring at cwaring@aasmnet.org or via fax to (630) 737-9790.

ADVERTISING INSERTION ORDER FORM

To reserve your advertising space in one or more of the membership advertising opportunities please submit a completed Advertising Insertion Order Form to Chris Waring at cwaring@aasmnet.org or fax to (630) 737-9790.

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SEE PAGE 21 FOR AD LAYOUT TERMINOLOGY

A complete listing of all AASM accredited member sleep facilities

Looking for an advertising opportunity in a printed format? Look no further. The AASM Roster of Accredited Member Facilities is the way to go! The Roster is a complete listing of all AASM accredited member sleep facilities and is published twice per year (April and October). It is mailed to a national audience of more than 4,500 AASM accredited sleep facilities, large employers and insurance companies. Only full-page ads are accepted.

Roster Advertising Opportunities aasmnet.org

Roster of Accredited Member Facilities

PREMIUM POSITIONS

NEW - Outside Back Cover $3,000

NEW - Inside Back Cover $2,500Inside Front Cover $2,500Opposite Inside Front Cover $2,000Opposite Table of Contents $2,000

DEADLINE (APRIL ROSTER)

Ad Materials & Payment Due 3/15/2017

DEADLINE (OCTOBER ROSTER)

Ad Materials & Payment Due 9/20/2017

ARTWORK SIZE (NON-BLEED)

Full-page 7.25” × 9.875”

ARTWORK SIZE (BLEED)

Full-page 8.5” × 11.125”

Membership Recruitment Opportunities aasmnet.org

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Post a Job

The AASM Job Board is a great way for employers to inform potential candidates about employment opportunities. You can go to the job board and post your job today where members and nonmembers can view your employment opportunity for six weeks. In 2016, there were 17,200 pageviews/month on the AASM Job Board.

MEMBER RATES

Six Week Job Posting with Logo $200Six Week Job Posting without Logo $175

NONMEMBER RATES

Six Week Job Posting with Logo $275Six Week Job Posting without Logo $225

Find a Job

If you are looking for a new career opportunity you can post your resume/CV to the AASM Job Board where the leading organizations in the sleep field can find you.

MEMBER RATES

Six Week Job Posting $150

NONMEMBER RATES

Six Week Job Posting $200

Recruitment Opportunities

Whether you’re looking to hire orlooking to get hired, the AASM is hereto help. The AASM online job boardlisting allows members to search for jobopenings in the field of sleep medicine.

AASM members receive discounts on alljob postings for their facilities. In 2016,AASM members utilized the job board topost over 270 employment opportunitiesin the sleep medicine field.

IN 2016 THERE WERE 17,200 PAGEVIEWS

per month on the AASM Job Board.

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Ad Layout TerminologyFOR VARIOUS AD SIZES

Bleed LineFor ads with artwork that extends to the very edges of the page size. Prevent unwanted white borders by extending any artwork all the way to this line.

Trim Line - 0.125” from bleed line

Ads with bleeds will be cut to their �nished page size at this line. There is always a margin of error when trimming: do not place text within this boundary – only artwork.

Text Safe Line - 0.5” from trim line

Any important text content should be kept within this boundary to ensure it is not accidentally trimmed o� when the ad is cut to size.

If an ad is non-bleed, all artwork will be within this boundary and there will be a 0.5” white border surrounding it, extending to the edge of the page.

* This page is not to scale, it is for reference only.

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2017 Advertising Terms and ConditionsThe American Academy of Sleep Medicine (AASM) is the Publisher of the Journal of Clinical Sleep Medicine, Montage, SLEEP 2017 Preliminary and Final Programs, SleepEducation.org, Membership Directory and the Roster of Accredited Member Centers. The following is the AASM Terms and Conditions for these publications. Advertisers will be required to agree to these when completing the Advertising Insertion Order.

ACCEPTANCE OF ADVERTISINGAll advertisements are subject to review and approval by the Publisher. The Publisher may, at its discretion, require edits or reject any advertisement submitted by the Advertiser.

Ads that have not previously appeared in any of the Publisher’s publications must be submitted for approval at least two weeks prior to the ad space closing. In light of the great effort an organization may undertake in developing advertising campaigns, advertisers are encouraged to forward proposed advertisements in rough form.

Advertorials are prohibited.

Products or services with no direct relation to the sleep medicine and sleep research industry may be eligible for advertising if approved by the Publisher.

Advertisements that conflict or have the appearance of conflicting with the Publisher’s policy are prohibited.

The fact that an advertisement for a product, service or company has appeared in a previous publication shall not be referred to in collateral advertising.

Any reference to the Publisher or its affiliate’s products, services or standards in advertisements, promotional material or merchandising by the advertiser or the agency is prohibited.

Promotion of products, services or meetings that compete directly with those offered by Publisher or its affiliates are generally prohibited.

The Publisher reserves the right to decline advertising for any educational course, meeting or related event if the advertised event falls 90 days before or after an event held by the Publisher or its affiliates.

Membership solicitation by organizations other than the Publisher or its affiliates is prohibited. Fundraising by organizations or individuals other than the Publisher is strictly prohibited.

All advertisements must clearly and prominently identify the advertiser by trademark, signature or name.

Advertising copy must be factual, in good taste, and all claims must be fully supportable.

Advertisements containing testimonials or those that quote the names, statements, or writings of any individual, public official, government agency, testing group or other organization must be accompanied by written consent for use from the quoted individual or entity.

Advertisements using exclusive claims such as “best”, “the most effective” or “only” or any other word with the same meaning to describe their products or services is prohibited. Please contact the National Sales Account Manager for words or statements in question.

All claims of fact must be fully supportable and should be meaningful in terms of performance or any other benefit. Advertisers should avoid the use of claims whose validity depends upon extremely fine interpretations of meaning. This does not exclude the use of normal qualifiers, such as footnotes, which may be necessary to render a claim true.

Complete scientific and technical data, whether published or unpublished, concerning the product or service’s safety, operation and usefulness may be required. Samples of the products are not to be submitted.

Advertisers may cite in footnotes references from scientific literature, provided the reference is truthful and is a fair representation of the body of literature supporting the claim made.

Comparison to any Publisher’s products or services is prohibited. Comparisons to a competitor’s products or services in the Publisher’s communications vehicles are prohibited.

The use of the Associated Professional Sleep Societies (APSS), American Academy of Sleep Medicine (AASM), or any other affiliate’s name and/or logo, is prohibited without prior written approval.

All advertisements are accepted and published by Publisher on the warranty of the Advertiser and Agency that both are authorized to publish the entire contents and subject matter of the advertisement.

The inclusion of an advertisement in the Publisher’s publications is not to be construed or publicized as an endorsement or approval by the Publisher, or its affiliates, nor may the Advertiser promote that its advertising claims are approved or endorsed by the Publisher or its affiliates.

Artwork, format, and layout should be such as to avoid confusion with editorial content of the publication. The Publisher reserves the right to insert the word “Advertisement” above or below any copy to avoid confusion.

Advertising is separate from content. Advertisers have no advance knowledge of our editorial content, nor do the editors shape content to accommodate advertising. Advertisers do not influence any of our editorial decisions or advertising policies.

Advertising that appears on Publisher’s website must be clearly distinguishable from any editorial content.

Online Advertisers may receive reports that show aggregate data about their advertisements, including the number of ad impressions generated.

Publisher does not release personally identifiable data on the users of our websites to advertisers.

Advertiser links to other websites cannot prevent a user from easily returning to Publisher’s website.

GENERAL GUIDELINESUnless ad materials, an insertion order or written instructions clearly stating which advertisement should run are received by the ad materials closing date for ads under contract, the previously run advertisement will be repeated. If no prior advertisement is available, the Publisher will run a house advertisement and advertiser will be responsible for the cost of its original insertion order.

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The Publisher reserves the right to change its advertising terms and conditions at any time.

Specific actions may be taken by the Publisher for violation of any provision of these guidelines. The action taken will be determined on the basis for the particular circumstances of the violation, but in cases involving major violations, may include legal action.

LIMITATIONS OF LIABILITYThe Publisher will endeavor to publish advertisements promptly and accurately. The Advertiser shall notify the Publisher of any errors immediately. Upon notification, errors will be corrected in the next available comparable placement of the advertisement, as determined by the Publisher. This shall constitute the sole remedy for any errors.

Publisher shall not be liable for failure to publish any advertisement accepted by Publisher.

The Advertiser agrees to indemnify and hold harmless the Publisher for all damages, costs, expenses of any nature including court costs and legal fees, for which the Publisher may become liable by reason of its publication of the advertiser’s advertisement.

The Publisher shall not be held liable to the advertiser or agency for any loss that results from the incorrect publication of an advertisement.

The Publisher is not responsible for incorrect ad materials run when ad materials or instructions are not received by the ad material deadline.

The Publisher assumes no responsibility to verify statements contained in an advertisement.

The Publisher does not make corrections to ad artwork. All ad artwork must be submitted in final format. The Publisher will not be held responsible for incorrect ad sizes or incorrect copy in artwork that is submitted or picked up from a previous Publisher or outside organizations publication.

The Publisher is not responsible for the final reproductive quality of any materials provided that do not meet the defined specifications of the publication. This includes color quality when proofs for press match are not provided by the Advertiser.

The Publisher is not responsible for printer or clerical errors, typographical errors, or incorrect insertions.

All efforts are made to preserve advertising materials in their original condition. However, the Publisher is not responsible for lost or damaged advertising materials after production.

The Publisher is not responsible for ad placements near competing products unless an agreement has been made in writing between the Publisher and Advertiser prior.

The Publisher will not be bound by any condition appearing on insertion orders/contracts or copy instructions submitted by or on behalf of the Advertiser, when such condition conflicts with any provision in this rate card or with the Publisher’s advertising terms and conditions.

INTERPRETATION AND APPLICATION OF THE ADVERTISING POLICY All matters and questions not specifically covered are subject to the final decision of the Publisher.

TERMSNet amounts are due by the closing dates listed in the 2017 Media Guide. Advertisements will not be published if payment is not received by the closing dates listed in the 2017 Media Guide. The suspension of advertising does not relieve the Advertiser of its contractual obligations under this contract.

A completed and duly signed Agreement guarantees advertising rates for the period identified on the Advertising Insertion Form. If the number of insertions contracted for are not used within the 2017 volume year, the advertiser will be expected to pay the difference between the rate they paid and the rate based on the actual frequency utilized. Advertisers not on a multiple insertion contract must pay at the 1× rate. Frequency discounts will apply as such frequencies are actually earned, but will not be retroactively applied. Complimentary ads do not count toward frequency discounts.

Advertising agency discounts, not to exceed 15%, will be granted only to advertising agencies that are independent of the companies and products/services they represent. By signing the Advertising Insertion Order, advertising agencies assure that they have the right to contractually bind the company being represented and in the event of default of payment or cancellation, both the advertising agency and the company represented are held liable for the obligations of this Agreement.

CANCELLATIONThe Publisher, at its sole discretion, reserves the right to reject requests for advertisements, cancel or not renew previously approved advertisements, at any time for any reason or no reason at all.

The Advertiser may cancel or change an insertion within this Agreement by providing notice in writing to the Publisher on or prior to the ad space closing deadline. Any insertions cancelled after the ad space closing deadline will incur the full cost of the insertion. In instances of cancellation after the ad space closing deadline, the Publisher reserves the right to resell the ad space. The Advertiser is not relieved of any obligations made in the Agreement should the Publisher resell the ad space. Premium positions and transition ads cannot be cancelled.

SPECIFICATIONSThis Agreement is final to the size, shape, color, and placement as set forth by this agreement and in the 2017 Media Guide. All changes thereafter must be approved by the Publisher by the ad space closing deadline and a new Agreement must be signed. All advertising material must be provided in electronic format as outlined in the 2017 Media Guide with accompanying high resolution proof by the ad materials deadline.

ASSIGNMENT OR TRANSFERSubmitted Advertising Insertion Orders may not be assumed or transferred by the Advertiser or Agency.