Media Guide 2014

singapore tatler.com media guide 2014

StyliShinSpirational relevant Launched in 2011, SingaporeTatler.com is Singapore’s most trusted and enduring high society and luxury lifestyle website.

SingaporeTatler.com presents the best of Singapore and beyond through a highly entertaining editorial mix that includes personality profiles, glamorous parties, lavish fashion shoots and authoritative articles that span the gamut of luxury lifestyle trends from art collecting to wine appreciation, and from motoring to travel.

The editorial enviroment is characterised by incisive reporting and insiders’ knowledge. Our voice is distinguished by sophistication, wit and savoir faire.

Through its unique position, SingaporeTatler.com reaches those who wield extreme influence: tastemakers, trendsetters and captains of industry.


a truSted platform

prestigious readershipWe reach an audience unrivalled by any other online publication – prestigious and affluent trendsetters and thought leaders whom you can associate your brand with.

2345

1established regional networkCapitalising on over 30 years of luxury lifestyle and high society expertise in Singapore and across Asia with digital publications in China, Hong Kong & Macau, Indonesia, Malaysia, the Philippines , Taiwan and Thailand.

creative solutionsBuild brand awareness through a unique experience, from mini-sites to branded video channels, all well integrated with our content for maximum impact and visibility.

in-depth luxury brand coverageOffering a holistic approach that includes print and online, feature articles, extensive shopping guides, advertorials and targeted display advertising.

marketingConsistent and impactful marketing through events and brand awareness activities builds our relationship with socialites and influential people.

society & eventsFrom on-time coverage of the most glamorous soirees in our popular photo gallery to ex-clusive interviews with A-listers and darlings of society, we meet well-heeled bon vivants and bring our readers the latest on their lifestyles, choices and opinions.

the 300 listOur Top 300 List is renowned as the definitive guide to “Who’s Who” in Singapore society.

diningFeaturing all-luxury dining reviews, we keep readers abreast of visiting chefs, seasonal offer-ings, promotions and new openings. World-famous wine critic James Suckling covers tast-ings and pairings, wine investment, and introductions to key winemakers and vineyards.

culture & lifestyleThis section brings readers the pick of topics and places that matter. We serve up the latest inside stories on brands and trends, insightful picks for exotic travel destinations, news from the fast-paced art landscape and useful etiquette tips.

fashion & beautyFrom up-to-the-minute prêt-a-porter styles to the extravagant world of haute couture, we cover the seasons’ most desirable looks. Fashion and beauty topics run the gamut from new collections, store openings and spa treatments to on-trend beauty and style reviews.

watches & jewelleryReviews, authoritative articles by knowledgeable opinion leaders and behind-the-scenes looks at the craftsmanship and history of world-renowned watch and jewellery brands.

weddingsWith exclusive photographs and insider information on Singapore’s most spectacular high society weddings, stunning fashion spreads, exquisite jewellery, accessories and more, this section serves as a valuable resource for planning the perfect wedding.

homesIn-depth coverage of the world’s greatest architects and interior designers, and pertinent information to inspire you to create your perfect home.

motoringAutomotive reviews go head to head though our editors’ test drives along with latest up-dates on cutting-edge technology and motoring events throughout Asia.


editorial excellence

SingaporeTaTler.CoM Singapore’s source for daily updates (up to 20 a day) on the latest events and glamorous parties, luxury lifestyle trends, and interviews with prominent individuals in society.


reader endorSementS

“SingaporeTatler.com is my go-to site for news on fashion, beauty, cultural events, food and wine, travel, homes and of course, the parties of the It-crowd. When I receive Singapore Tatler’s e-Newsletters, I click immediately to go the website and read a featured columnist, see behind-the-scenes content from the current magazine, and to learn who is out and about. The website is a perfect compliment to the magazine.”– Paige Parker, wife of billionaire investor Jim Rogers

“SingaporeTatler.com is a great way to get updated on the latest luxury and society happenings around town (and Asia), with a

lively, user-friendly format and great pictures!”– Dick Lee, renowned Singapore singer-songwriter

“SingaporeTatler.com is my favourite website for the best updates on luxury news, fashion, products, travel, restaurants, and much more. The site has such a wide appeal and it always stays relevant to all of Tatler’s readership. There is always something interesting on the site.”

– Sharel Ho, managing director of DeFred Jewellers

“One of the many reasons why I like SingaporeTatler.com is that I can keep in touch with Singapore and all the events that are happening even while travelling. Being at the forefront of the beauty industry, I find the variety/coverage online useful and it helps me keep an eye on trends in culture and lifestyle. I am never at a loss for conversation topics!”– Audrey Mico, director of beauty services firm Hollywood Secrets

HigH SoCieTy, TrendSeTTerS, HigH neT worTH affluenT individualS The relationships and networks that we have formed over the past three decades are strong; we reach high society & socialites, business & opinion leaders, trendsetters & life-style enthusiasts with the spending power to act on their desires, as well as a multitude of end consumers who are loyal to SingaporeTatler.com.

reader profile

high Socıety

High Society, 2nd & 3rd generation of Tatler readers and

our Top 300 List

Society regulars, High Net Worth

Individuals, Business and Opinion leaders

hnwi

the VoyeursTrendsetters, Luxury

Lifestyle enthusiasts and those curious about it

the BrowsersWebsurfers looking for

information and reviews on products and services


30%

40%

40%

40%

60%

60%

60%

70%

90%

1

READER PROFILE


100%

78% of our readers use Tatler for information

on products & services

gender age

readership profile*

Luxury Shoppers

Avid Investors (Financial/Banking Services + Wealth Management)

Beauty Mavens

Fashionistas

Auto Enthusiasts

Real Estate/Residential Properties

Consumer Electronics

Travel/Air Travel

Home Furnishings* Google Analytics Affinity Reach

Female Male

Male 55%

Female 45%

45 and above 28% 25-‐34 23% 35-‐44 445 18-‐24 5%

45 and above

28%

25-34 23%

35-44 44%

18-24 5%

maritial status

marital status

Single 52%

Married 42%

Others 6%

Single 52%

Married 42%

Others 6%

webSite StatiSticS


year 2014

enewsletter database

unique browsers

page impressions

singaporetatler.com

80 000

500 000

30 000

website performance

0

10000

20000

30000

40000

50000

December 2011 December 2012 December 2013 June 2014

unique visitors

15 000

40 000

50 000

80 000

0% 20% 40% 60% 80% 100%

email performance

average delivery

average open

averageclick-through

Industry AverageSingaporeTatler.com3.6% *

5%

17%

93%

18%

98%

* Media Industry Average – MailChimp

600000

550000

500000

450000

400000

350000

300000

250000

Singapore TaTler.CoM

conveniently expand your message across asia’s cosmopolitan locations Easily target the high society audience that you desire in 7 regions, all pro-viding a consistent format, through one point of contact. Each site offers coverage of the most exclusive local events, products and luxury news.

ShangliuTatler.com combines coverage of Shanghai and Beijing in Simpli-fied Chinese, enabling more direct communication to a local audience while HongKongTatler.com is offered in Traditional Chinese and English. contact us to tailor a proposal that suits your specific needs.

asiatatler.com - page impressions: 80 000- unique browers: 30 000

hongkongtatler.com - page impressions: 315 000- unique browsers: 80 000- newsletter database: 25 000

thailandtatler.com (since 2009) - page impressions: 180 000- unique browsers: 60 000- newsletter database: 20 000

singaporetatler.com(since 2011) - page impressions: 500 000- unique browsers: 80 000- newsletter database: 30 000

shangliutatler.com (since 2012) - page impressions: 250 000- unique browsers: 80 000- newsletter database: 15 000

regional preSence


330 000 unique browSerS aCroSS aSia.

90 000 direCT opT in eMail addreSSeS

360° aproach to online luxury marketing customised contentadvertorialsSeamlessly integrate your marketing message with our trusted content through carefully crafted and targeted advertorials and videos by our expert editorial and design team. Bring your message and product/service to the eyes of those you want to reach.

display advertisingCreative banner advertising, rich media and video options to put your brand forward in the eyes of the user, encourage interaction and drive traffic to your website.

email marketingReach our affluent and extensive member database directly in their email inbox through personalised, impactful standalone messages capturing the full attention of our readers.

social mediaReach a wider audience through our extensive social media presence on Facebook, Twitter, Instagram and YouTube.

what we offer


crazy ad (floating banner)

Dimension: Max. 980 x 400 pxFormat: JPG, GIF, SWFMaterial Deadline: 5 working daysDisappears after 5 secondsSize is adjustable

leaderboard banner

Dimension: 728 x 90 pxFormat: JPG, GIFMaterial Deadline: 5 working days

super banner (expandable)

Dimension: Regular: 980 x 50 px, Expand: 980 x 306 pxFormat: JPG, GIF, SWFMaterial Deadline: 5 working days- Click to open is recommended- Choose click or mouse over to expand (content push down)- Push down script must be included in the creative- Video supported*

diSplay advertiSingHigh-impact advertising for boosting brand awareness and visibility, including creative solutions that put your brand at the forefront of our readers’ attention.

what we offer


middle banner (expandable)

Dimension: 650 x 90 px, Expand: 650 x 250 pxFormat: JPG, GIF, SWFMaterial Deadline: 5 working days- Default is closed position- Choose click or mouse over to expand (content push down)- Push down script must be included in the creative- Video supported*

skinner

Dimension: 180 x 1,000 px on each sideFormat: JPG, GIF, SWFMaterial Deadline: 5 working days- Skinner can be displayed in pattern for JPG/GIF format- Interaction is allowed for SWF (script has to be included in the creative)

lrec banner

Dimension: 300 x 250 pxFormat: JPG, GIF, SWFMaterial Deadline: 5 working daysVideo supported*

* Video Banner requirements:1. Video default mute2. Provide a mute button3. No more than 10 seconds4. Video looping is allowed5. Hyper link is allowed6. No more than 8MB, with Flash streaming method

open

targeted category sponsorshipIncrease the impact of your display advertising by focusing on relevant editorial sections.

Events, 300 List, People, Lifestyle, Arts, Life, Design, Travel, Homes, Style, Fashion, Beauty, Jewellery, Watches, Weddings, Sports & Motoring, Sports, Motoring, Shopping Guide, Picks of the Day, Columnists, Dining, Luxury News

what we offer


cuStomiSed contentwrite-ups In the hands of our expert editorial team, communicate your brand message to our readers.

what we offer


videos From producing top-quality videos and virtual tours to hosting your own video channel or sponsoring our luxury lifestyle videos, our in-house production team will breathe life into your story.

shopping guide - picks of the dayGet your products and collections listed in our shopping guide so you can be top of mind for our readers.


customised edmIncreasing the depth of your message – includes one editorial feature story or video, a customised eDM layout including your logo, and your visual of choice.

The feature story will also be placed on the SingaporeTatler.com Homepage and within its respective category.

email marketing

regular weekly e-newsletterSkinner and Middle Banner Sponsorship combined with our editor’s top stories and photos for the week.

skinner250 x 1,410px (each side), JPG must be provided with 75% opacity

banner728 x 90 px in JPG/GIF FormatMaterial Deadline: 5 working days

standard edm A blast-out of your creative flyer with personal endorsement by our editor.

Speak directly to our affluent and influential subscribers by going straight to their inbox.

mobile verSion


run-of-site bannerDimensions: 640 x 82 pxFormat: JPG, GIFMaterial Deadline: 5 working days

homepage take over bannerDimensions: 720 x 1080 pxFormat: JPGCloses in 5 secondsMaterial Deadline: 5 working days

mobile verSionOptimised mobile version for mobile users

33% of our users access SingaporeTatler.com via a mobile phone or a tablet

sg

sg

sg

rateSsingapore tatler.com media guide 2014

* Prices quoted in Singapore Dollars

banner spaces homepage 100% Sov run of site (without homepage) 100% Sov

2 weeks 1 month 2 weeks 1 month

leaderboard banner $9,000 $12,000 $13,000 $18,000

super banner (expandable) $9,000 $17,000 na na

middle banner (expandable) $4,000 $7,000 $9,000 $13,000

crazy ad $11,000 $19,000 na na

skinner $6,000 $10,000 $12,000 $18,000

large rectangular banner (lreC) $5,000 $7,000 $10,000 $15,000

site buyout

mobile run-of-site banner2 $6,000 $12,000 $7,000 $14,000

mobile takeover banner2 $4,000 $8,000 na na

tatler dining app top banner $3,000 $6,000 na na

1Events, 300 List, People, Lifestyle, Arts, Life, Design, Travel, Homes, Style, Fashion, Beauty, Jewellery, Watches, Weddings, Sports & Motoring, Sports, Motoring, Shopping Guide, Picks of the Day, Columnists, Dining, Luxury News.

2Applies to both Mobile and Tablet versions.

homepage buy-out upon request targeted category sponsorship available1

rateSsingapore tatler.com media guide 2014

* Prices quoted in Singapore Dollars

email marketing one-off database

customised enewsletter (incl one feature story)

$10,000 30,000

endorsed edm $8,000 30,000

singaporetatler.comenewsletter top banner $10,000 30,000

customised content 2 weeks 1 month

write-up advertorial $8,000 (one-off) na

video advertorial $12,000 (one-off) na

video pre-roll (5x) $12,000 (one-off) na

branded video channel(1 month including tip button / max 4 videos)

$7,000 $13,000

style - fashion feature $4,000 $7,000

picks of the day sponsorship $3,000 $5,000

platform of choice


A selection of our premium clients across Asia

contact uS


for sales enquiries, please contact

Olga SychOnline Director

+65 6595 [email protected]

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