The future of media*

CONTENTS1. You,

2. Your Work,

3. Exemplars

1. Let’s think about you

“To be creative, a person has to internalize the entire system that makes creativity possible. Creative individuals are remarkable for their ability to adapt to almost any situation and to make do with whatever is at hand to reach their goals.”Mihaly Csikszentmihalyi

Your Working Life

50+ years of work

Economic instability

Lack of consensus

Rapid skills change

Constant contracting

Automation of professional jobs

Globalization/ migration

Democratic tech & connectivity

Maker Culture

Self Employment

Context: new landscape

Creativity

Tech

Business

Ecommerce

Big Data, Maths, Prediction

Hardware and External Devices

New Architectures,

Experience and social

Philosophy, Creativity

Mobile, Context Sensitivity

Gameplay

Behaviour and Psychology

Content

Able to tell stories, make compelling experiences, create things that people want to talk about and share, communicate

Creativity

Tech

Business

Able to understand the potential of available tech

and to exploit them to tell your story to your best

Able to understand the commercial impacts of what you do and how to make enough money to live, create and grow

RISE OF THE ARTISAN TECHNOLOGIST

RE-EMERGENCE OF THE ARTISAN

WE ARE ALL MAKERS

NOW

It’s unlikely you will work for an old school media business

Media business have to change

Skills needed to prosper

Broad and deep core education

Ability to search, verify and filter

Presentation, Pitching, Working with people

Ability to think laterally

Mindset of constant enquiry

Continuing learning – Constant reskilling

Mentoring and Guidance

Constant Connections

Intelligence, Intelligence, Intelligence

Personal Branding

2. Let’s think about your work

“If you are interested in something, you will focus on it, and if you focus attention on anything, it is likely that you will become interested in it. Many of the things we find interesting are not so by nature, but because we took the trouble of paying attention to them.”Mihaly Csikszentmihalyi, Finding Flow: The Psychology Of Engagement With Everyday Life

Trends

▸Post Web

▸Post App

▸Connectedness

▸IoT

▸Frictionless sharing

▸Smartness

▸Iteration and fast fail

▸2nd gen YouTubers (& others)

Impact on what you do, 1

Make content that causes people to share it/talk about it

THINK, WHY WOULD SOMEONE SHARE IT?

Impact on what you do,

You have to have a story that can extend off screen

THINK, WHY WOULD THEY TALK ABOUT IT?

Impact on what you do,

If it’s playable, is it easy & rewarding to play?

THINK, HOW MUCH DO YOU HAVE TO LEARN IT?

Storytelling is paramount

▸https://www.youtube.com/watch?v=6mtsOwxplrI

They want to

Play, Share,

Interact

You need to…

Make,

distribute,

learn,

iterate

Gallery▸Examples for inspiration

Most people think interactive storytelling is like this but we have seen things like this for over twenty years

http://www.nytimes.com/projects/2013/high-rise/

Newer tech has opened up newer possibilities

http://www.google.co.uk/maps/about/behind-the-scenes/streetview/treks/

Like this, which is EMMY award winning

http://www.pemberleydigital.com/emma-approved/

Wow! Country music star turned pop star wins best interactive TV emmy

http://www.justjared.com/2015/09/10/taylor-swift-wins-original-interactive-program-emmy-award/

A long time ago

http://www.starwarsuncut.com/

QUBE 1978

https://www.youtube.com/watch?v=M-tRWnHrUnw&feature=related

Computer that writes folk songs

http://motherboard.vice.com/read/livingston-the-computer-that-writes-folk-music-is-too-good-to-be-real

Crowdfunded Star Trek

http://www.startreknewvoyages.com/

Interactive Installations

https://www.youtube.com/watch?v=nMaUt5CbpI0

An Interactive Story

http://www.thewildernessdowntown.com

THANKS@dickyadams