Media Friendly PUBLIC SPEAKING. INTRODUCTION “You never get a second chance to make a first...
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Transcript of Media Friendly PUBLIC SPEAKING. INTRODUCTION “You never get a second chance to make a first...
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Media Friendly
PUBLIC SPEAKING
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INTRODUCTION “You never get a second chance to
make a first impression.”
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“The Wow Factor” Begins with CONTENT Improve the content by developing
ideas Enhance your message to improve
content Learn and understand your material Then cut it till it bleeds
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“The Wow Factor” Test each key message, each bullet
and each slide with: The “So What” Test (Does what it says on the tin)
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“The Wow Factor”AVOID Partnership working Service delivery Stakeholder involvement Customer Engagement Sustainable Communities Transformation Agenda Reconfiguration of Services (All Public Sector jargon)
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“The Wow Factor” On “Ban on Smoking Legislation”
1.7.2007 Try: Most important day in Public Health for
60 years – since Clean Air Act Will save 1000s of lives every year Even the smokers support the ban –
70% do!
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“The Wow Factor” Most important day in Public Health for
60 years – since Clean Air Act – SO WHAT test - PASS
Will save 1000s of lives every year – Even more important – SO WHAT Test
Even the smokers support the ban – 70% do! – SURPIRSE!
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“The Wow Factor” SURPRISE Tell the audience something they don’t
know and you have their attention 70% of smokers support the ban –
surprised? Because 70% want to give up, but can’t Hooked on nicotine – as addictive as
heroin
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“The Wow Factor” AVOID Stating the blindingly obvious: Cleaner, Greener, Safer – London Borough of
Merton – Mission Statement Do they want Merton to be: Dirtier, browner and more dangerous? Surely not Then tell the public something they don’t
already know
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CONFIDENCE Comes when you know you have
superb content When you know and understand your
content When you are well practised and well
rehearsed When you are relaxed enough to speak
around your slides or notes - extempore
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CONFIDENCE Please try and avoid reading from a script You are much better talking to an audience Say it, don’t read it! Most effective form of communication is direct
speech, not reading from a script So try and talk around each slide, note, or
bullet point Practice till it comes naturally
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PREPARATIONThe 5 W’s + H W - What? W - Why? W - Who? W - Where? W - When? H - How?
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PREPARATION - Summary Audience / Objective / Time Set audience focused objective Research audience Confirm time allocation Consider venue arrangements Design content Choose visuals
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EFFECTIVE STRUCTURE Tell your audience what you are going
to tell them Tell them Tell them what you have told them (So that is: tell ‘em, tell ‘em and tell
‘em!)
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MIDDLE OF PRESENTATION Logical, structured sequence maximum of 3 main points Summaries Signpost - tell your audience where you
are with the speech Use signposts to signal when you are
moving to next point
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INTRODUCTION Introduce yourself, why are you giving
the speech? Signpost your audience - tell them what
you are going to tell them WIIFM (What’s In It For Me?) Hook your audience at beginning of talk Timing Questions
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ENDING Summarise main points Closing comments / call to action /
WIIFM Thank audience Pause Invite questions
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REHEARSE, REHEARSE, REHEARSE Golden rule - rehearse! Common mistake - to write speech as if
it is an article Verbal communication different from
written Rehearse out loud Record yourself - if possible Good practice for timings
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WHO IS YOUR AUDIENCE? External - 25% cuts good news for
shareholders Internal - 25% cuts bad news for staff Play to the overlap - (between what you want
to say and what they want to hear) Talk to your audience, not at them People learn more from interactive
communications
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PRESENTING
Take up your position Smile, make your audience feel welcome For them to listen, there must be
something they get out of it Capture their interest WIIFM - What’s In It For Me? Then they will listen
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RELAX - Reasons why you feel nervous
Understand why you may be nervous “I’m afraid of drying up” “I’m afraid of making a fool of myself” “I’m worried my audience will catch me
out” “What if I lose my place?” “I don’t know what to say”
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RELAX Relaxation techniques
Breathing exercise Breathe in deeply through your nose Exhale very slowly through mouth Take 30 seconds for each breath Repeat 3 times
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TOP TIPS
Know your material – use a personal story to illustrate a point
Practice, Practice, Practice – rehearse out loud Know your audience – greet some of the
audience members as they arrive Know the room – arrive early, walk around Relax – Pause, smile, count to three –
transform nerves into enthusiasm
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TOP TIPS Visualise giving your speech – imagine yourself
speaking to the audience, clearly, confidently People want you to succeed – audience wants
you to be stimulating and interesting Don’t’ apologies for nerves or any problem –
they probably didn’t notice Concentrate on the message – not the medium Gain experience – your speech should represent
you as well as your organisation
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If and when things go wrong You can only control your reaction to it Don’t – blow your cool Do – maintain your dignity Visualise giving your speech – imagine yourself
speaking to the audience, clearly, confidently People want you to succeed – audience wants
you to be stimulating and interesting Don’t’ apologise for nerves or any problem –
they probably didn’t notice
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HUMOUR Or Humor – as Americans refer to it Don’t try and be funny if you’re not But if you do have a dry sense of
humour – give it some exposure If you must tell a joke, avoid jokes about
race, gender or anything which is “UnPC”
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BODY LANGUAGE Start with eye contact SMILE! Use your face to express emotion Avoid distracting mannerisms like fidgeting Make gestures convincing. (Don’t be half
hearted). Let go of the lectern occasionally! Try and move to a different part of the stage
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DO NOT! Start with a whimper Imitate other speakers Read your speech word for word Fail to “work the room” Use someone else’s stories Speak without passion End a speech with questions and answers Fail to make a “call to action”