Immoral, or distasteful?: Audience fragmentation and media content
Media Fragmentation and the New Media Multitasker
1
1 . New Trend: People Are Consuming 12 Hours of Media In Only 9 Hours According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously Across digital platforms, there are new trends emerging in how specifically media is being consumed: Weekdays Early morning People are using all three devices to start their day Workday Computer usage is at its highest, while mobile and tablet usage dips Evening Tablet usage peaks as desktop usage declines Weekends As seen during the work week, people are using all three devices to start their day Usage then dips and remains steady for the remainder of the day and evening Source: comScore
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According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.
Transcript of Media Fragmentation and the New Media Multitasker
1
.
New Trend: People Are Consuming 12 Hours of Media In Only 9 Hours According to multiple studies, people are media multitasking
more than ever before, consuming both TV and digital media simultaneously
Across digital platforms, there are new trends emerging in how specifically media is being consumed:
Weekdays
Early morning
People are using all three devices to start their day
Workday
Computer usage is at its highest, while mobile and tablet usage dips
Evening
Tablet usage peaks as desktop usage declines
Weekends
As seen during the work week, people are using all three devices to start their day
Usage then dips and remains steady for the remainder of the day and evening
Source: comScore
