Media Facts 2016 | South Africa & Southern African Development Community
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Transcript of Media Facts 2016 | South Africa & Southern African Development Community
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2 OMD Media Facts November 2015
OMD
CONTENTS
MEDIA LANDSCAPE ASSESMENT
OMD published the first comprehensive guide to the media industry in South Africain 1997. Much has changed since then! The 2015 edition has been comprehensivelyupdated and this latest edition is also available in pdf format on our website(www.omd.co.za). Reliable data is an essential tool for advertisers, particularly inmarkets on the continent that do not have a centrally funded independent industryresearch body. When we consider the quality of what is available for clients inSouth Africa, we realise how important it is that this data is preserved and nurtured.For the rest of the SADC region we have pulled all the available data together toprovide a good overview by country. When an advertiser wants more information,OMD can provide guidancein commissioning the researchrequired via our specialistPan Regional Africa division(OMGAfrica). A similar MediaFacts overview of West andCentral Africa is availablefrom OMD in Nigeria; followthe link at the bottom of ourhomepage.
Josh DoveyOmnicom Media Group CEO
3. Map of SA, provinces & capitals4. Population profile of SA5. Access to media Change in media opportunities Telecommunications summary6. Adspend: In millions Categories Key indices: 2005-20157. Television stations TV performance8. Daily newspapers Major weekly newspapers9. Consumer magazines10. Local newspapers Business to business11. Radio stations12. Out of home Cinema
13. Online media Mobile advertising E-newsletters
Country-specific data14. Angola15. Botswana16. Democratic Republic of Congo (DRC)17. Malawi18. Mauritius19. Mozambique20. Namibia21. Lesotho Seychelles Swaziland22. Tanzania23. Zambia24. Zimbabwe
L-R: Marco Santos - OMD SA MD, Gary Westwater - Omnicom MediaGroup SA CFO, Josh Dovey - Omnicom Media Group SA CEO andGordon Patterson - Omnicom Media Group SA business director
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OMD Media Facts November 2015 3
MEDIA FACTS
PROVINCES & CAPITALS
This table reads: Eastern Cape has 13,4% of the area of SA, 12,6% of its population and 7,5% of its GDP.# Mid 2015 estimates based on 2011 Census.+ Regional estimates of GDP 2011SOURCE: SA YEARBOOK 2013/2014, STATISTICS SA
SOURCE: WORLD BANK/CIA WORLD BOOK
Province
Eastern CapeFree StateGautengKwaZulu NatalLimpopoMpumalangaNorth WestNorthern CapeWestern CapeTotal
7,55,7
34,515,77,07,16,52,2
14,2100,0
BhishoBloemfonteinJohannesburgPietermaritzburgPolokwaneNelspruitMahikengKimberleyCape Town
168 966129 82518 17894 361
125 75476 495
140 882372 889129 462
1 256 812
13,410,31,47,5
10,06,1
11,229,710,3100
6 916,22 817,9
13 200,310 919,15 726,84 283,93 707,01 185,66 200,1
54 956,9
12,65,1
24,019,910,47,86,72,2
11,3100,0
Capital Area Population#%Km2 000 % %
GDP+
Northern Cape
LimpopoProvince
NorthWest
WesternCape
EasternCape
KwaZuluNatal
Free State
KrugerNationalPark
Mpumalanga
Polokwane
NelspruitPretoria
JohannesburgMahikeng
Cape Town
Welkom
Bloemfontein
Kimberley
Upington
Pietermaritzburg
Durban
MthathaBhisho
East London
Port Elizabeth
Grahamstown
George
Stellenbosch
Gauteng
SOUTH AFRICA
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
After rule by various Boer republics and the British,the resulting Union of SA (1910) and Republic (1961)operated under a policy of the separation of the races.The 1990s brought an end to apartheid politically.In 1994 black majority rule beganMostly semi arid; subtropical along east coast; sunnydays, cool nights in interior
Vast interior plateau rimmed by rugged hills andnarrow coastal plain
Gold, chromium, antimony, coal, iron, manganese,nickel, phosphates, tin, rare earth elements, uranium,diamonds, platinum, copper, vanadium, salt,natural gas
1 219 090 km2, world rank: 25
Agricultural: 79,4% inc arable: 9,9%, permanent crops:0,3%, permanent pasture: 69,2%
54,0m (2014), world rank: 24, growth: 1,6% pa.64% of total population (2014)
0-14 years: 28,4%, 15-24 years: 18,5%, 25-54 years:41,1%, 55-64 years: 6,5%, 65+ years: 5,5%
Black African: 80,2%; White: 8,4%; Coloured: 8,8%:Indian: 2,5%
Zulu: 22,7%; Xhosa: 16,0%; Afrikaans: 13,5%; English: 9,6%; Pedi: 9,1%; Tswana: 8,0%;Sotho: 7,6%; Tsonga: 4,5%; Other: 9%
Literacy 15+ read/write: total: 94,3%;male: 95,5%; female: 93,1% (2015 est)
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partners
Exports
Imports FOB
Import partners
Imports
Currency
US$1=
18,2% (2014 est), world rank: 4
US$6 800 (2014 est), world rank: 66
Share of highest 10%: 51,7%; under povertyline: 35,9%
US$349,8bn (2014 est), world rank: 32,growth 1,5% on 2013
US$97,9bn (2014 est), world rank: 40
China (10), US (7), Botswana (5), Japan (5),Namibia (5), Germany (5), India (4)
Gold, diamonds, platinum, other metals andminerals, machinery & equipment
US$102,2bn (2014 est), world rank: 34
China (16), Germany (10), Saudi Arabia (7),US (7), Nigeria (5), India (5)
Machinery & equipment, chemicals, fuel,scientific instruments, food
Rand (ZAR)
13,86 (30/09/2015)
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4 OMD Media Facts November 2015
OMD
POPULATION PROFILE (ADULTS 15+)
DEMOGRAPHICTOTAL
BlackColouredIndianWhite
29 3783 4241 0303 832
78,09,12,7
10,2
00037 665
%100,0
RACE
MaleFemale
18 16919 496
48,251,8
SEX
15-2425-3435-4950+
9 4979 2919 2529 626
25,224,624,625,6
AGE
DEMOGRAPHICTOTAL
Western CapeNorthern CapeFree StateEastern CapeKwaZulu NatalMpumalangaLimpopoGautengNorth West
4 427775
1 9664 5937 1282 8703 6599 7232 524
11,82,15,2
12,218,97,69,7
25,86,7
00037 665
%100,0
PROVINCE
DEMOGRAPHICTOTAL
YesNo
37 300364
99,01,0
00037 665
%100,0
READ/UNDERSTAND
No schoolSome primaryPrimary completedSome highMatricTechnikon diploma/degreeUniversity degreeOther post matricArtisan certificatePost matricprofessionalPost matric technicalPost matric secretarial
5711 6002 215
15 54012 2542 341
1 3111 833
858585
250140
1,54,25,9
41,332,56,2
3,54,92,31,6
0,70,4
HIGHESTEDUCATION
DEMOGRAPHICTOTAL
DurbanPietermaritzburgJohannesburg(Greater)SowetoEast RandWest RandPretoriaVaaleMalahleni/WitbankCape TownCape fringePort Elizabeth/UitenhageEast LondonKimberleyBloemfontein
2 095347
2 629
1 0462 623
5861 970
866220
2 590499902
376145367
5,60,97,0
2,87,01,65,22,30,66,91,32,4
1,00,41,0
00037 665
%100,0
METRO AREA
DEMOGRAPHICTOTAL
Work full-timeWork part-timeNonworkinghousewifeStudentRetiredUnemployedSelf-employed
10 4863 0262 600
5 8874 201
11 4663 071
27,88,06,9
15,611,230,48,2
00037 665
%100,0
EMPLOYMENT
DEMOGRAPHICTOTAL
ZuluXhosaAfrikaansEnglishNorthern SothoTswanaSouth SothoTsongaSwaziVendaNdebeleOther
8 7295 8215 1954 1653 7653 1383 0401 092
873770580498
23,215,513,811,110,08,38,12,92,32,01,51,3
00037 665
%100,0
HOME LANGUAGE
EnglishZuluAfrikaansXhosa
31 12013 46312 5698 344
82,635,733,422,2
READ &UNDERSTAND
DEMOGRAPHICTOTAL
Group 1Group 2Group 3Group 4Group 5Group 6Group 7Group 8Group 9Group 10
5911 2511 9494 6425 9928 8924 9063 3213 7772 345
1,63,35,2
12,315,923,613,08,8
10,06,2
00037 665
%100,0
LIVING STANDARDSMEASURE (LSM)
DEMOGRAPHICTOTAL
R1-R799R800-R1 399R1 400-R2 499R2 500-R4 999R5 000-R7 999R8 000-R10 999R11 000-R19 999R20 000+
6822 5353 0508 6156 6254 5365 3746 247
1,86,78,1
22,917,612,014,316,6
00037 665
%100,0
HOUSEHOLDINCOME (pm)
DEMOGRAPHICTOTAL
Major metropolitanCities/large townsSmall towns/villagesSettlements/rural
15 1924 7344 330
13 408
40,312,611,535,6
00037 665
%100,0
COMMUNITY This table reads: According to Amps 2014 (Jan-Dec), the adult population is 37,7m. Of these, 29,4m (78,0%) are black, 3,4m (9,1%) are coloured (rounding off occurs).SOURCE: AMPS 2014 BA (JAN-DEC).
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ACCESS TO MEDIA (ADULTS AGED 15+)
* Print: total includes categories not reflected in table. This table reads: According to Amps 2014 (Jan-Dec), 28,6% of all adults aged 15 and over were reached by the average issue of all 22 daily newspapers monitored by the survey. Penetration was highest amongst coloured population (46,5%) and lowest among blacks (25,8%)SOURCE: AMPS 2014 (JAN-DEC)
SOURCE: WORLD BANK, ITU
Population (000)
Any of Amps newspapersDailies (22)Weeklies (27)Any Amps newspaper (50)*
Any Amps newspaper/magazine (154)*
Any of Amps magazinesWeeklies (14)Fortnightlies (2)Monthlies (75)Any Amps magazine (104)*
Cinema/Drive-inPast 3 months
Radio: any stationLast 7 days
TV: any commercial stationLast 7 days
Seen ads on Outdoor last 7 daysBuilding/construction site wrapBus sheltersBus carrying any ads (outside)Dustbins/LitterbinsMinibus taxi adsTrailer adsStreet polesBillboardsAny OOH advertising
InternetAccessed last 7 daysAccessed last 4 weeks
CHANGE IN MEDIA OPPORTUNITIES
This table reads: There were 7 TV channels in 1991. In October 2015 there were 330. Comment: TV: Includes commercial and noncommercial free-to-air, DStv, local, StarSat, OpenView & FreeVision stations. Radio: Estimated to be actively broadcasting at any one time. Print media: Dailies and weeklies exclude regional supplements/business editions. Consumer and Business to Business is estimated total opportunities offered. Community/local includes magazines with local content and distribution. #Internet: Estimated Web pages indexed internationally by Google search engine up to 2008. Google stopped providing estimates in 2006 and since then widely different estimates of size of the Internet and page indexing render figures meaningless. In 2009 a Google users blog boasted Google carries over 1 trillion URL addresses. Cuil.com, a new Google competitor, claimed to index 120bn Web pages. Worldwide WebSize estimated 25,4bn pages.SOURCE: MEDIA MANAGER
TV stations (linear channel)Radio stations (separate buys)Daily newspapersMajor weekliesConsumer magazines &newspapersBusiness to business printCommunity/local newspapers& magazinesInternet Web pages
7342225
250
300n/a
n/a
Dec1991
Medium
671171825
550
640330
+8bn
Dec2004
851352129
690
775475
+12bn
Mar2008
1001382126
655
700470
#
Mar2010
1802152228
600
650480
#
Oct2012
3002452227
590
630495
#
Oct2014
3302452227
580
600520
#
Oct2015
TELECOMMUNICATIONS & ONLINE
Telephone lines per 100 peopleMobile subscribers per 100 peoplePopulation covered by mobileInternet users per 100 peopleFixed broadband per 100 peopleHouseholds per 100 with computerHouseholds per 100 with Internet accessCountry code
8,1 (2014)149,7 (2014)
96%49,0 (2014)
3,2 (2014)21,533,9
.za
South Africa
OMD Media Facts November 2015 5
All races37 665
(%)
22,63,6
36,346,5
28,630,145,9
63,4
7,0
92,3
92,3
38,641,7
29,926,932,642,460,230,665,459,987,1
Black29 378
(%)
18,51,3
34,241,8
25,828,243,1
58,8
4,8
92,4
91,2
33,736,8
26,523,930,938,161,028,161,858,685,8
Coloured3 424(%)
31,319,933,155,6
46,531,858,6
75,8
7,0
88,9
97,0
43,045,5
37,832,134,451,957,426,775,254,486,6
Indian1 030(%)
27,81,5
39,352,1
31,650,260,2
76,0
25,7
90,9
95,4
60,963,3
46,848,846,164,657,842,678,468,394,6
White3 832(%)
45,47,0
54,373,0
32,937,452,5
84,1
18,4
94,5
95,4
66,670,0
43,938,941,161,256,649,380,672,495,2
MEDIA FACTS
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6 OMD Media Facts November 2015
OMD
ABOVE-THE-LINE ADSPEND (Rm)
This table reads: According to Nielsens Multimedia, TV accounted for R6 331,1m (35,5%) of the total of R17 838,7m spend in 2005. TV rose to R20 969,3m (51,8%) of the R40 498,0m spend between August 2014-July 2015. Rounding off occurs.
Category
Daily newspapersWeekend newspapersLocal newspapersConsumer magazinesTrade, technical, financialTotal printTVRadioCinema+Out of homeDirect mail (unaddressed)InternetTotal
2005
2 408,61 277,91 161,81 647,5
497,87 065,76 331,12 799,0
591,5789,0121,5140,7
17 838,7
13,97,26,59,22,8
39,635,515,73,34,40,70,8
100,0
Rm %
3 500,61 644,31 635,02 112,0
494,49 386,3
13 408,33 687,8
351,31 226,0
141,2557,4
28 778,3
12,25,75,77,31,7
32,646,612,81,24,30,51,9
100,0
Rm %
3 823,21 878,81 922,62 006,1
479,410 110,116 162,45 212,7
0,01 597,3
89,7832,1
34 004,4
11,25,55,75,91,4
29,747,515,30,04,70,32,4
100,0
Rm %
3 589,81 772,42 018,21 983,5
355,59 719,4
19 280,16 050,1
591,41 663,4
142,61 222,5
38 669,5
9,34,65,25,10,9
25,149,915,61,54,30,43,2
100,0
Rm %
3 635,51 668,52 081,01 923,4
349,69 658,0
20 969,36 427,7
596,71 552,3
149,21 145,8
40 498,0
9,04,15,14,70,9
23,851,815,91,53,80,42,8
100,0
Rm %
2010 2012 2014 Aug 2014-Jul 2015
ABOVE-THE-LINE ADSPEND by category
This table reads: According to Nielsens Multimedia, above the line advertising expenditure on food was R1 861,4m between August 2014and July 2015 (4,6% of the total of R40 498,0m). The percentage was 3,9% in 2005 (note, different categories 2010 onwards). Rounding off occurs.
Category
FMCG: FoodFMCG: BeveragesFMCG: Health & beautyFMCG: Homecare & HomewareFMCG: Baby careFMCG: Pets & pet careFMCG: Tobacco & relatedFinancial servicesTravel, sport & lesiureAutomotiveRetailBusiness to business, industrialProfessional servicesGovernment, education, healthSocial responsibility, welfareSmall displayMedia, advertising, promotionsMultimediaTotal
3,96,98,34,4
0,010,715,6
24,915,0
6,1
1,32,7
100,0
5,06,98,72,80,40,20,1
10,86,29,2
22,43,32,93,13,21,02,3
11,5100,0
5,06,59,82,70,40,10,1
13,75,19,3
21,64,03,03,73,00,82,58,6
100,0
4,56,48,03,00,40,10,0
17,05,39,1
23,02,63,33,62,70,62,57,7
100,0
2005% % % %
1 861,42 768,43 397,61 244,8
192,856,04,9
7 175,42 184,23 906,09 042,1
997,91 394,71 270,51 137,8
251,9916,5
2 695,040,498,0
4,66,88,43,10,50,10,0
17,75,49,6
22,32,53,43,12,80,62,36,7
100,0
Rm %2010 2012 2014 Aug 2014-Jul 2015
KEY INDICES 2005 to 2015
This table reads: In year 2005 the Producer Price Index (PPI) rose by 3,7% over 2004. The Consumer Price Index (CPI) rose by 3,9%, the Gross Domestic Product (GDP) rose by 5,3%, the US$ bought R6,38, the Prime lending rate was 10,5%, adspend increased by 15,8% and the Media Inflation Watch Index (MIW) was 5,2%.
Note: CPIX (metro & other urban) 2003 to 2008. CPI new measure 2009 onwards. GDP updated. Adspend updated to re-include cinema. Economic forecasts by Nedbank.SOURCE: STATS SA VIA NEDCOR ECONOMIC UNIT/NIELSEN MEDIA RESEARCHS MULTIMEDIA/IBIS MEDIA DATAS INFLATION WATCH INDEX
Year
20052006200720082009201020112012201320142015 forecast
23,77,7
10,914,2-0,16,08,46,26,07,5
3,94,66,5
11,37,14,35,05,75,86,14,7
5,35,65,43,2
-1,53,03,22,22,21,51,4
6,386,787,068,268,447,337,278,229,66
10,8512,51
10,5012,5014,5015,0010,509,009,008,508,509,259,75
15,817,216,45,0
-0,118,111,16,98,54,1
5,28,1
13,412,06,37,76,06,36,4
11,0
PPI% increase
CPI% increase
GDP% increase
Rand toUS$
Prime rate%
Adspend% increase
MIW% increase
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MEDIA FACTS
OMD Media Facts November 2015 7
TELEVISION STATIONS
This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days viewership ex-Amps 2014 Jan-Dec is 29,5m adults (rounded).In this 7-day period it reaches 85,7% of all black adults and 34,1% of all white adults
Station
SABC1
SABC2
SABC3
E.tv
M Net
DStv
StarSat
SABCAll official languagesSABCAll official languagesSABCAll official languagesEtvMainly EnglishM NetMainly English
MultiChoiceMainly English
On Digital MediaMainly English
Other
Free-to-air
Free-to-air
Free-to-air
Free-to-air
Digital (plussome analogue)pay TV station.Included in DStv
Digital satellite pay station,over 170 channels(plus interactive offerings)of which 24 are HD andmore than 100 commercial.Over 4,9m SA subscribers.Major commercial channels include:Mzansi MagicSuperSport 3 (International soccer)SuperSport 4 (Local soccer)Channel OM Net Movies ActionNational GeographicOne GospelFood Networkkyknet
Digital pay station, over110 channels, mostlynoncommercial
FreeVision (Sentech):45+ channels;OpenView: 19 channels (claimed200 000 decoders sold August 2015)
Ownership/language Comment
Last 7 days viewership adults 15+ ex Amps 2014 BA (Jan-Dec)
% of adult population viewing
29 537
27 564
21 308
25 853
2 482
14 197
250
5 2364 6184 6063 9323 7983 4363 0972 3241 491
Total 000
72,9
88,2
77,0
76,2
11,4
37,1
0,8
5,513,110,08,513,710,0
8,36,3
9,8
Coloured
85,7
73,6
54,5
70,3
2,7
0,5
33,3
17,011,112,711,58,36,49,44,20,2
Black
54,2
58,3
66,1
66,3
13,4
59,7
4,9
2,819,812,67,417,517,93,317,30,6
Indian
34,1
60,6
51,5
49,5
29,9
66,2
1,1
0,818,110,64,818,526,62,316,528,2
White
THE MARKET: Linear (ie; channel) TV channel numbers, total viewership and adspend continue to climb but is fragmenting. Digital transition uncertain but ought to provide more local opportunity and cover more niches. Video On Demand (VOD) noncommercial opportunities supplied via Internet from international and local sources are rapidly changing historical fundementals. 6 services announced/launched on SA market up to 2015 with Netflix due to arrive in 2016
TV PERFORMANCE
This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun costs R1 033 000 without negotiation. The schedule yielded 140,9 TV ratings (AR) against all adults, and 203,3 against Nguni speaking adults.+spots spread 15h00 to 23h00 Mon-Sun week commencing September 7 2014. Channels per Media Inflation Watch package. Rates per rate card, significant discounts may be negotiated.Analysis: Via Telmar
StationCost 20x30+spots
Performance in TVRAll adultsEnglish/otherAfrikaans/bothNguniSothoIncome highIncome mediumIncome low
4,120,610,00,40,2
10,10,50,0
3,81,9
20,90,00,07,91,50,0
364,4192,1300,5390,7378,5266,0386,5419,1
140,911,219,7
203,3138,282,6
152,6191,2
90,429,988,279,3
114,464,398,098,8
41,880,995,121,323,338,841,628,0
83,447,566,886,2
101,862,692,0
101,2
SABC1R1 033 000
SABC2R1 088 500
SABC3R787 500
eTVR767 000
M-NetR481 500
kyk-NetR324 000
TotalR4 481 500
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8 OMD Media Facts November 2015
OMD
DAILY NEWSPAPERSTHE MARKET: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. In the past 15 years theres been a surge in popular journalism with the launch and massive success of Daily Sun. Revenue is under extreme pressure. CIRCULATION TREND: Most dailies display moderate to severe circulation decline.READERSHIP TREND: Larger English dailies exhibit a black readership in excess of 50%, blurring editorial appeals between traditional black and white categories.
This table reads: Bloemfonteins Volksblad is published by Media24 in Afrikaans, mornings Mon-Fri. Its ABC circulation April-June 2015 is 17 900 (rounded). Its all-adults readership ex Amps Dec 2014 is 123 000. A single column centimetre BW is R70,00 and FC is R105,00 (2015 excl Vat).+ predominantly black editorial focus
Area
National
BloemfonteinCape Town
Durban
East London
Johannesburg
Kimberley
Pietermaritzburg
Port ElizabethPretoria
n/a17,931,630,4n/a
54,583,327,626,4
108,624,528,256,4
240,594,288,4
130,650,58,9
15,921,114,6
130123235421516502
1 035185289
1 18021579
3915 2561 655
5983404168184
194141
Per FCR70,00
R131,45R163,00R117,80R165,00R153,00R105,66R124,09
Per FCR72,00
R200,00R124,00R361,00R222,00R260,28R188,00R179,00R35,14R57,00R85,00R75,87
New AgeVolksbladCape TimesCape ArgusDaily VoiceBurgerSon Wes (Mon-Fri)The MercuryDaily NewsIsolezwe+Daily DispatchBusiness DayCitizenDaily Sun+Sowetan+StarThe TimesBeeldDiamond Fields AdvWitnessHeraldPretoria News
TNAMedia24INCINCINCMedia24Media24INCINCINCTimes MediaTimes MediaCaxtonMedia24Times MediaINCTimes MediaMedia24INCMedia24Times MediaINC
EnglishEnglishEnglishEnglishEnglishEnglishAfrikaans
EnglishAfrikaansEnglishEnglishEnglishAfrikaansAfrikaansEnglishEnglishZuluEnglish
EnglishEnglishEnglishEnglish
AMAMAMPMAMAMAMAMPMAMAMAMAMAMAMAM/PMAMAMAMAMAMPM
Title Group Language Appears ABCcirculation
Apr-Jun 2015 (000)
ReadersAmps
Dec 2014 (000)
2015Col cm BW
excl Vat
R392,00R105,00R210,32
R2460,80R186,48R232,00R243,00R169,06R198,54R136,35R138,00R279,00R166,00R477,00R369,00R416,45R266,00R250,00R56,22
R115,00R156,00R121,39
2015Col cm FCexcl Vat
MAJOR WEEKLY NEWSPAPERSTHE MARKET: Most large urban centres have a Saturday/Sunday edition of relevant dailies. Nationals grew from Johannesburg. Revenue is under extreme pressure. CIRCULATION TREND: Most titles are declining. READERSHIP TREND: Per dailies.
This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Apr-Jun 2015 is 99 000 (rounded) and its Amps Dec 2014 readership is 1 738 000 adults all races.A single column centimetre BW is R279,00 and FC is R393,00 (2015 excl Vat).
Area
National
BloemfonteinCape Town
Durban
Johannesburg
Port Elizabeth
814730107732244337
1 738534
1 2473 316
872 4033 4891 469
32299472
Sat: 123/Sun: 196
5573
219156
R96,00R49,00
R122,21Per FCR68,37
R165,60
R279,00R352,00R425,00
Per FCR197,41R165,00R740,00R154,00R49,00
R158,00R47,00
R163,00
R148,00R86,00
R179,39R82,00
City PressMail & GuardianRapportSoccer LadumaSunday IndependentSunday SunSunday TimesSunday WorldVolksblad SaterdagBurgerSon op SondagWeekend Cape ArgusIlangaIlanga LangesontoIndependent on SaturdayIsolezwe ngeSontoPostSunday TribuneBeeld SaterdagSaturday CitizenSaturday StarWeekend Post
Media24M&G MediaMedia24Media24INCMedia24Times MediaTimes MediaMedia24Media24Media24INCMandla-MatlaMandla-MatlaINCINCINCINCMedia24CaxtonINCTimes Media
EnglishEnglishAfrikaansEnglishEnglishEnglishEnglishEnglishAfrikaansAfrikaansAfrikaansEnglishZuluZuluEnglishZuluEnglishEnglishAfrikaansEnglishEnglishEnglish
16,0
99,030,8
146,4295,5
n/a146,1355,4102,0
68,851,055,1
43,838,858,018,7
81,244,739,085,743,663,0
Mon/ThuSunSatSunWedSun
SunFriSunWedSunSunSunSunSatSatSunSat/Sun
SatSatSatSat
Title Group Language Appears ABCcirculation
Apr-Jun 2015 (000)
ReadersAmps
Dec 2014 (000)
2015Col cm BW
excl Vat
R393,00R365,00R649,00R419,00R315,86R219,00
R1 179,00R210,00R83,00
R223,00R81,00
R260,80R168,00R83,00
R195,54R98,71
R109,39R264,96R206,00R136,00R287,02R148,00
2015Col cm FCexcl Vat
-
MEDIA FACTS
OMD Media Facts November 2015 9
CONSUMER MAGAZINESTHE MARKET: SA has over 550 consumer oriented titles, most of which are small circulating and highly niched. Churn of titles is high. The top 4 publishers totally dominate circulation and adspend. CIRCULATION TREND: Depends on the category, but average title is declining. The important Women's sector is under pressure from large number of options allied to consumers reducing range of titles purchased. READERSHIP TREND: Like circulation, generally softening. Most English, seemingly white editorial focus, titles show significant, if not dominant, black readership
+ Predominantly black editorial focus. * Part of Media24 (Naspers). ** Part of Caxton. # Not ABC. Monthly includes 11xpaThis table reads: People is published by Caxton weekly in English. Its latest ABC circulation is 61 100 (rounded) and its Amps Dec 2014 readership is 1 306 000 adults all races. A full page full colour is R36 800 (2015 excl Vat).
Interest
Celebrity news
Current affairs
General interest/TV
Lifestyle
Mens interest
Motoring
Music/Youth
Travel/Adventure
Retailers titles
Sport
Technology
Womens/Home interest
Health
PeopleTime MagazineBona+Drum+HuisgenootDStv PremiumTV PlusYou
Country Life, SAGQMens HealthPopular MechanicsBike SACarSpeed & SoundTopGear SAHype
GetawayWeg!/Go!
Edgars Club MagJet Club+Amakhosi+Compleat GolferKickoff+Runners World
StuffCosmopolitanDestiny+ElleEssentialsFairladyFinesseFood & Home EntertainingGarden & Home SAGlamourConde Naste House & GardenGrazia SAHouse & LeisureIdeas/IdeesLiving & LovingMarie ClaireMove!+Rooi RoseSarieTrue Love+VrouekeurWoman & HomeWomens HealthYour BabyYour Family
LongevityWeigh-Less Amag
CaxtonTime WarnerCaxtonMedia24Media24MultiChoiceMedia24Media24
CaxtonConde NasteMedia24Ramsay**Bike SARamsay**OverDrive**Media24Panorama
Ramsay**Media24
John BrownPublishing PartBackpageRamsay**Media24Media24
Aegle MediaAssociatedNdalo*Isiko Media (Aegle)CaxtonMedia24Carpe Diem**CaxtonCaxtonConde NasteConde NasteMedia24AssociatedMedia24CaxtonAssociatedMedia24CaxtonMedia24Media24CaxtonCaxtonMedia24Media24Caxton
Aegle MediaWeigh-Less
EnglishEnglishEnglish+3EnglishAfrikaansEng/Afr edEng/Afr edEnglish
EnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglish
EnglishEng/Afr ed
Eng/Afr edEnglishEnglishEnglishEnglishEnglish
EnglishEnglishEnglishEnglishEnglishEnglishAfrikaansEnglishEnglishEnglishEnglishEnglishEnglishEng/Afr edEnglishEnglishEnglishAfrikaansAfrikaansEnglishAfrikaansEnglishEnglishEnglishEnglish
EnglishEnglish
WeeklyWeeklyMonthlyWeeklyWeeklyMonthlyFortnightlyWeekly
Monthly
10xpa6xpa
10xpaMonthlyMonthlyMonthlyMonthlyMonthlyMonthly6xpa
MonthlyMonthly
Monthly10xpaMonthlyMonthlyMonthlyMonthly
9xpaMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyWeeklyMonthlyMonthlyMonthlyMonthlyWeeklyMonthlyMonthlyMonthlyWeeklyMonthlyMonthly6xpaMonthly
61,146,0#82,086,9
245,4920,366,3
136,8
39,925,242,034,716,862,032,420,814,2
31,666,8
716,6647,124,18,8
30,616,3
16,9
20,119,5
52,328,330,034,140,355,132,565,858,040,021,236,253,217,333,6
101,676,291,453,866,585,642,220,139,9
1 306212
3 2673 0901 9286 164
6632 142
102238
1 017144184906755893517
490311
1 4404 2491 734
564 014
75
61
42148
74220823313367020065949751123763
148160396171
1 968619660
2 265273337505286299
R36 800R41 600R43 800R51 440R92 530R98 347R39 750R61 280
R30 000R49 500R79 430R40 700R23 509R64 850R31 157R44 758R31 040
R44 000R55 900
R65 350R61 450R30 325R31 600R59 570R26 440
R30 900
R21 500R35 000
R62 900R47 250R54 070R30 500R54 135R30 000R30 000R51 000R61 750R56 700R47 170R46 750R45 580R27 500R45 800R37 895R40 700R48 685R61 840R24 600R61 000R55 990R24 295R33 000
Title Group Language Appears ABCcirculationlatest (000)
ReadersAmps Dec 2015
(000)
2015FC FP
excl Vat
-
OMD
BUSINESS TO BUSINESSTHE MARKET: SA has about 600 trade, technical and professional journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high. The two big financial weeklies together with Engineering News dominate adspend. CIRCULATION TREND: Pressure on printing and distribution (ie: postage) costs forces publishers to continually cut noncore market circulation. Publishing costs and pressure on revenue is driving titles online and to e-editions.
Monthly includes 10 & 11xpa.* Claimed circulationThis table reads: Farmers Weekly is published by Caxton weekly in English. Its circulation (ABC April-June 2015) is 14 400 (rounded) and its Amps 2014 (Jan-Dec) readership is 90 000 adults all races. A full page full colour (2015, excl Vat) is R19 000
Interest
Agriculture
Architecture/Building
Automotive/Transport
AviationBusiness/Management
Business startup/Emerging
90184
119187171
Catering/Hotels
Electrical/ElectronicsHuman resources
Industry
Marketing
Medical
MiningMunicipal/Government
Retail
R19 000R38 870R12 075R16 950R10 890R34 350R64 100R65 000R39 280R21 820R20 936R18 750R20 100R17 861R23 968R20 100R27 500R33 770
Travel & tourism
Farmers WeeklyLandbouweekbladSA BuilderAutomobilAfrican PilotAccountancy SAFinancial MailForbes AfricaEntrepreneurHotel & RestaurantVectorHR FutureEngineering NewsStrategic MarketingSA Medical Journal (SAMJ)Mining WeeklyPublic Sector ManagerSupermarket & RetailerSAs Travel News Weekly
CaxtonMedia24MalnorFuture (Times Media)WavelengthsInst Chartered AccTimes MediaABNEntrepreneur MediaRamsayEE PublishersOsgard MediaCreamer MediaIMMSA Medical AssocCreamer MediaDept of CommunicationsSupermarket & RetailerNow Media
EnglishAfrikaansEnglishEng(+Afr)EnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglishEng/AfrEnglishEnglishEnglishEnglish
WeeklyWeeklyMonthlyMonthlyMonthlyMonthlyWeeklyMonthlyMonthlyMonthlyMonthyMonthlyWeekly5xpaMonthlyWeeklyMonthlyMonthlyWeekly
14,433,15,0*8,7
8,0*43,516,118,418,44,45,6
20,0*11,210,915,610,614,29,66,3 R45 406
Title Group Language Appears ABCcirculationlatest (000)
ReadersAmps 2014
Jan-Dec (000)
FP/FCA4/FC
excl Vat
LOCAL NEWSPAPERSTHE MARKET: SA has over 500 newspapers and magazines targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. CIRCULATION TREND: Many local urban newspapers have increased circulation in line with increases in population/urbanisation and wealth. Small grassroots publishers are entering the market but churn is high.
* 2016 rates, otherwise 2015Circulation verification: Free: ABC: Free distribution, Sold: ABCThis table reads: Alberton Record is published weekly by Caxton in English plus some Afrikaans. Its latest circulation (ABC: Free newspapers) is R38 200 (rounded). A column centimetre BW is R77,48 and FC is R116,22 (2016 excl Vat)
Area
Gauteng:Greater Johannesburg
Gauteng: Pretoria
Gauteng: VaalNorth WestMpumalangaFree StateKwazulu Natal: Durban
Kwazulu Natal:North/South CoastEastern Cape:Port ElizabethWestern Cape: Cape Town
Western Cape: Boland
38,2 free43,5 free32,5 free60,2 free51,5 free51,0 free55,8 free26,2 free7,1 sold14,3 sold: Fri44,9 free54,6 free27,6 free14,0 sold11,0 sold: Thur89,8 free
48,7 free285,5 free9,1 sold
R77,48*R80,40*R60,00*
R105,62*R89,58*R93,85*R100,69*
R71,10*R45,00
R46,45*R46,00
R83,09*R59,88*
R55,96*R56,12*R63,00
R61,70R348,00
R47,00
R116,22*R120,60*R90,00*
R158,43*R134,37*R140,80*R151,03*R106,65*
R67,00R69,60*R71,00
R124,64*R89,82*R83,94*R84,18*R107,00
R98,72R415,00R73,00
Alberton RecordBoksburg AdvertiserDobsonville Urban News (Soweto)Randburg SunRoodepoort RecordSandton ChronicleRekord CenturionVanderbijlpark SterPotchefstroom HeraldLowvelderBloem Nuus/NewsHighway MailNorthglen NewsSouth Coast HeraldZululand ObserverPE Express
Southern Suburbs TatlerTygerburger (12 editions)District Mail
CaxtonCaxtonCaxton UrbanCaxtonCaxtonCaxtonCaxtonMedia24Media24CaxtonMedia24CaxtonCaxtonCaxtonCaxtonMedia24
INCMedia24Media24
Eng (+Afr)Eng (+Afr)EnglishEng (+Afr)Eng/AfrEnglishAfr/EngEng/AfrAfr (+Eng)Eng/AfrAfr (+Eng)EnglishEnglishEnglishEng/AfrEng (+Afr)
EnglishAfr (+Eng)Eng/Afr
WeeklyWeeklyWeeklyWeeklyWeeklyWeeklyWeeklyWeeklyWeeklyTues & FriWeeklyWeeklyWeeklyWeeklyMon & ThurWeekly
WeeklyWeeklyWeekly
Title Group Language Appears CirculationApr-Jun 2015
(000)
Col cmBW excl Vat
2016
Col cmFC excl
Vat 2016
10 OMD Media Facts November 2015
-
MEDIA FACTS
OMD Media Facts November 2015 11
RADIOTHE MARKET: Continues in a state of flux as stations vie for audience and revenue. New entrants have intensified regional competition. Some churn of community stations as stations close/launch
This table reads: 5fm is an English language station owned by The South African Broadcasting Corporation (SABC). It has a popular music format with 2,6m listeners (6,9% of the population aged 15+) over the past 7 days (Amps 2014 Jan-Dec)
Interest
National
Regional/Inter-regional
Community
African Language
5fm
Metro FM
SAfm
RSG
702
94.7 (Highveld Stereo)
Classic FM 102.7
Kaya FM 95.9
YFM 99.2
Jacaranda FM 94.2
North West FM
Capricorn FM
Capetalk
Good Hope FM
Heart FM
Kfm
East Coast Radio
Gagasi FM
Algoa FM
OFM
Lotus FM
Over 210 monitoredin Amps 2014
Ukhozi FM
Umhlobo Wenene FM
Motsweding FM
Lesedi FM
Thobela FM
Munghana-Lonene FM
Phalaphala FM
Ikwekwezi FM
Ligwalagwala FM
EnglishPrimediaEnglishPrimediaEnglishClassic FMEnglishPrimedia/othersEnglishHCIEng/AfrKagisoSetswana/EngVariousMainly EnglishVariousEnglishPrimediaEng/AfrSABCEnglishMRC MediaEng/AfrPrimedia (+Broadcape)EnglishKagisoEng/ZuluMRC MediaEng/AfrAMEEng/AfrAMEEng/IndianSABC
EnglishSABCEnglishSABCEnglishSABCAfrikaansSABC
VariousIndependent/NGO
ZuluSABCXhosaSABCSetswanaSABCSesothoSABCNorthern SothoSABCTsongaSABCVendaSABCNdebeleSABCSwaziSABC
Popular music format to all major metropolitan areas
Contempory black orientated music, news & talk shows targetedto trendy sophisticated blacks in major metropolitan areasPublic service content for the well informed
Public service national community/cultural station
Community appeal, from niche geographic, retail &religious interest
Full service station for Zulu speakers in KwaZulu Natal, Gauteng,Mpumalanga & other areasFull service station for Xhosa speakers in Eastern Cape, Gauteng,Southern Free State and other areasFull service station for Setswana speakers in North West Province,Northern Cape, North East Free State & MpumalangaFull service station for Sesotho speakers in Free State, Gauteng,Northern & Eastern Cape, North West Province & MpumalangaFull service station for Northern Sotho speakers from theFree State, through Gauteng to LimpopoFull service station for Tsonga speakers in Limpopo, North WestProvince & GautengFull service station for Venda speakers in far Northern Limpopo& GautengFull service station for Ndebele speakers in Mpumalanga,Gauteng & LimpopoFull service station for Swazi speakers in Mpumalanga & Gauteng
Mainly talk and news format to greater Gauteng and beyond
Adult contemporary music format with humour, news & sportsbulletins to GautengClassic, good music & news. Gauteng based. Plus netcast
Adult contemporary and smooth music for urban blackpopulation in greater JohannesburgYouth station (mainly black) to greater Johannesburg
Contemporary music format with news, sports bulletins &morning talk to Gauteng and beyondAdult contemporary to North West Province and surrounds.
Adult contemporary to Limpopo and surrounds
Talk and news for Cape metropolitan areas. Linked with 702
Adult contemporary music format with news & sports bulletinsto Western CapeAdult contemporary music format broadcasting to Western Capemetropolitan areaAdult contemporary music with news, sports & entertainmentinfo to Western Cape metropolitan areaAdult contemporary music with news & sport to KwaZulu Natal
Adult contemporary music format broadcasting to KwaZuluNatal metropolitan areaAdult contemporary music with news, sports & talk to EasternCapeAdult contemporary music with news, sport & talk to Free State, Northern Cape & North West ProvinceCommunity/cultural station for Indian communities in KwaZuluNatal, Gauteng & other areas
Station Language/Owneror control
Format/Target Listenership alladults 15+
Past 7 days Amps2014 Jan-Dec
6,9
17,2
1,8
5,5
2,5
4,5
0,5
5,3
4,2
5,7
0,8
2,7
0,4
2,5
2,4
3,3
4,8
5,3
2,1
1,2
1,0
25,6
20,0
12,8
9,4
10,5
9,4
3,3
2,6
4,9
4,0
%2 600
6 461
686
2 087
957
1 691
199
2 013
1 584
2 151
311
1 003
159
941
899
1 227
1 805
2 007
497
440
387
9 638
7 537
4 826
3 525
3 941
3 524
1 225
996
1 856
1 512
000
-
12 OMD Media Facts November 2015
OMD
CINEMA
OUT OF HOME
Variant Format Comment Base rate per unit per monthexcl production
Spectaculars/Supersigns
Building wraps/Hoardings
Airports
Mall media
Campaign formatbillboards1,5m X 3m (12 Sheeter)3m X 6m (48 Sheeter)3m x 12m (96 SheeterInternally illuminatedfree standing billboards
Street furnitureStreet pole ads
Bus shelters
Digital out of home
Lifestyle targetingWashroom/indoor media
Branded personal vehiclesGolf advertising
Transit nodesGautrain
Taxi & bus rank advertising
TransitMinibus taxis
Metered taxis
Buses
TrucksOOH MobileMobile trailer
Brand activation
THE MARKET: Cinema in South Africa is controlled by Ster Kinekor (427 screens in 58 complexes), Nu Metro (163 screens in 19 complexes), Movies@ (47 screens in 6 complexes),Cinecentre (20 screens in 3 complexes) with some smaller operators. The largest multiplex is Umhlanga's Gateway of 18 screens with 3,700 plus seats (Ster Kinekor). Chains arecontinually building, upgrading and revitalising cinema houses. Ster Kinekor have reintroduced IMAX and launched Cine Prestige which offers a luxury cinema experience.Both are aimed at the premium end of the market. Ster Kinekor also offer Nouveau theaters for a more discerning moviegoer.ATTENDANCES: In recent years have been under pressure, fluctuating with the offers of Hollywood/Bollywood. Staggering releases is helping to maintain audience levels.The upgrade to digital projection is enabling rapid change of movies screened so as to react to market conditionsRATES/PERFORMANCE: Although rates are under pressure very significant discounts may be negotiated and packages bought. Through Cinemark (Ster-Kinekor) a package of their50 top screens over 4 weeks is likely to yield an audience of around 400,00 for a ratecard spend of R500,000. Both Cinemark and Popcorn provide packages such as Follow-the-Movie(commercials screened with 1 movie only) and Guarantee AttendanceADDITIONAL OPPORTUNITIES: Foyer, sampling, branding and activations are offered. Cinemark offers sponsorships of Prestige and Nouveau platforms
THE MARKET: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placedin public washrooms. Generally, sector is moving away from traditional format sites to newer illuminated more creative formats. The following variants are numerically/strategicallyimportant. Rental rates invariably negotiable
Large format, landscape or portrait,mainly illuminated
Building Wraps - temporary or permanent,large format
Many formats including wraps, wall sites,billboards, digital, trolleys, washrooms,parking areasMany formats including banners, billboards,shopping trolleys, digital, activations &in-store
The dominant outdoor variant in terms ofnumber of sites in the rural environment. Predominantly used as campaign formats
7.5m x 5m, 6m x6m, 6m x 4m, 3m x6m
Various formats depending on contractor &locationVarious formats depending on contractor &municipalityDigital bulletin boards in many differentformats including LED screens
Frames and mirrors
Branded VehiclesEntrance billboards, on course, carts, digital &activations
Digital screens, billboards, wall wraps &activation
Digital screens, billboards, wall wraps, brandedtowers, rank branding & activations
External & internal advertising opportunites.Ranging from full wraps to internal windowstrips and In-Taxi TVExternal advertising opportunites. Rangingfrom full wraps to taxi topExternal & internal advertising opportunites.Ranging from full wraps to internal windowstrips and In-Bus TVExternal branding only
Normally adaptations of 3 x 6m sites to fit ontrailer towed by carEngage and involve consumers, most usually atpoint-of-purchase
Mainly roadside formats. Free standing. Mainly singlepole mounted. Predominant Sizes:Landscape 5mx20m/4,5mx18m/4mx16mPortrait 15mx9m/12mx9m/10mx8mWraps placed on strategic buildings on permanentbasis. Large format hoardings placed around buildingsites on a temporary basis. Used as a broadcast mediumUnits located all over airports in public areas.Used to target business and tourist travellers
Banners placed inmall passages, escalator exteriors,billboards in parkades, ads placed on shoppingtrolleys/trolleys modified and advertising in-store.Used as point-of-purchase reminder
Available nationally. Smaller formats more dominantin the rural areas.Some formats are able to walk/rotate
Located on major arterials within urban areas.Sites rotate alt-weekly or monthly
Located on major arterials in urban and some ruralenvironmentsLocated along urban bus routes. Many close toschools and en-route to main shopping hubsGrowing fast, available in various environmentsinc. roadside, campuses, airports, transit, malls,retail including pharmacies, pubs, transit, ambient
Located in traffic areas including bars, gyms, cinemas,campuses, clinics, retail fitting rooms, shopping mallsand airports. Used to focus targeted messages
Lifestyle targetingLSM A or B Courses
Sold by dominance packages.9 Stations
National
Available in major metropolitan areas. Mostly used asalternative where other formats scarce
Available in major metropolitan areas. Mostly used asalternative where other formats scarceAvailable nationally
Available nationally
Available in all major metropolitan areas. Often usedfor area specific or short term campaignsRange of activities designed to drive results
On quotation
Landscape : R30 000 - R55 000Portrait: R 25 000 - R50 000
From R 40 000 to over R200 000,dependant on size of building
On quotation
Hanging banner Sets: R15 000-R85 000Parkade billboard: from R5000 to R55 000Digital Out of home: from R1500 to R45 000
R950 pm nonilluminatedR1800 pm nonilluminatedR5900 pm nonilluminated
R28000 - R37000 pm illuminated
R2800 per face premium sites toR300 lower traffic routesR5000 illuminatedR1950 nonilluminatedOn quotation
On quotation
On quotationOn quotation
On quotation
On quotation
External Wrap: R2500 Quantum taxiInternal: On quotation
External Wrap: R4000
R14000 fully branded double deckerR9500 fully branded single deckerPutco: R5500 pm/R2500 back
R10 000 to R30000pm plus out-of-townmileageOn quotation
-
MEDIA FACTS
OMD Media Facts November 2015 13
ONLINE MEDIATHE MARKET: SA has thousands of sites that accept or would like to accept commercial advertising. Bigger sites have subcommunities to attract specialist targets. Following is a selection of some of the larger members of Interactive Advertising Bureau SA
+ Effective Measure Online Ranking September 2015. * Per 1 000 impressions standard 728x90 leaderboard, run of site. ^ Per 1 000 impressions other size/calculation. Excludes volume discounts or addittions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually availableThis table reads: BDlive.co.za is owned by Times Media and in September 2015 had 564 800 unique browsers with 2 053 100 page views from identified South African URLs. A standard banner costs R500 per thousand impressions
Mobile phone penetration of South Africans is almost 100%. The distinction between Online via regular computers and mobile devices is now non-existant: the focus being on mobile, especially smart-devices to read Web/mobi sites, participate in social media such as Twitter and Facebook, watch video and other content. In addittion mobile offers a wide range of customised vehicles, including targetted SMS ads, deals that can be redeemed at point of sale in a number of different ways, call-me ads, locational advertising, links to promotions and advertising in other vehicles
MOBILE ADVERTISING
Category
Business & finance
Motoring
News/Currentaffairs
Communities
Industry
Marketing
Sport
Technology/Telecommunications
BD Live (Business DayOnline)Fin24
Wheels24
Mail & Guardian online
Times Live
Indepenent Online (IOL)
MSN
News24
Engineering News
Bizcommunity
MyBroadband
All4Women
SuperSport Zone
www.bdlive.co.zaTimes Mediawww.fin24.comMedia24www.wheels24.co.zaMedia24
www.mg.co.zaMail & Guardianwww.timeslive.co.zaTimes Media
www.iol.co.zaIndependent News &Mediawww.msn.com/en-zaMicrosoft/Kagisowww.news24.comMedia24
www.engineeringnews.co.zaCreamer Media
www.bizcommunity.comBizcommunity
www.mybroadband.co.zaMyBroadbandwww.all4women.co.zaAll 4 Women
www.supersport.comSuperSport Holdings
Media, advertising &marketing community
Online companion to daily
Business and finance site of News24
Feeds from groups daily & weeklynewspapers
Mail & Guardian online
Sunday Times/The Timesonline
Feeds from groups daily &weekend newspapers
From international giant withlocal partnerFeeds from groupsnewspapers & magazines
Online edition of weeklymagazine
Internet, computer &telecommunicationsGeneral interest womans site
Community of sites forvarious sporting codes
R500*
R350*
R350*
R350*
R420*
R100*
R385*
R350*
R4 900pw^
R300*
R450^
R260*
R350*
Site Address/Owner Comment Unique browsers 000(page views 000)+
Base rate
564,8(2 053,1)1 177,2(4 941,5
665,5(2 223,8)
861,6(3 979,3)2 704,8
(13 108,9)
2 473,8(20 332,0)
2 416,2(70 871,2)
5 598,9(62 520,8)
74,9(377,0)
173,0(1 540,2)
772,0(9 014,3)
1 375,5(6 130,4)
403,5(5 214,7)
SA
775,5(2 541,6)1 387,4
(5 623,4)773,8
(2 491,9)
1 169,6(6 891,3)3 530,3
(15 535,7)
3 369,7(24 316,7)
2 626,6(73 941,0)
7 932,9(80 800,9)
102,2(473,1)
230,6(1 715,0)
1 741,2(6 793,7)
456,1(5 439,7)
1 605,9(13 904,4)
Worldwide
E-NEWSLETTERSMany online sites and other media owners use e-newsletters delivered via email to promote their medium, keep in contact with their target and to drive traffic. Many of these are advertising vehicles in their own right. A selection follows.
This table reads: The Financial Mail Mailer is sent weekly to some 14 500 recipients. A banner costs R2 500 per send
Category
BusinessIndustryRadio station
Financial Mail mailerMining WeeklyJacaranda Newsletter
WeeklyDailyWeekly
Banner/R2 500 per sendBanner/R5 200 per weekLeaderboard/R250 cpm
14 500 per week64 800 per day65 000 per week
Name Frequency Details Quantity
Women
-
14 OMD Media Facts November 2015
OMD
ANGOLA
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
Angola gained independence from Portugal in 1975.In 2002 rebuilding started following the 27-year civil war.Governing MPLA won 2012 election
State of the media A growing media sector in a rapidly growing economy, still very regulated
Telecommunications Telephone lines per 100 people: 1,3 (2014)Mobile subscribers per 100 people: 63,5 (2014)Population covered by mobile: 40%
Research availability Civil war and political instability have hampered research availability. As a result there is only one independent market researchcompany who currently operates in Angola: Marktest
Television TV per 100 households (2009): 38,5TV covers the majority of the country but electricity supply issues and the set ownership costs are limiters. However, in the majorurban areas of Luanda, Benguela, Huambo and Huila access is good and use high. Government TV stations plus internationalsatellite services available. Most important are: TPA1 & 2 (government, general/sport); TV Zimbo (private,satellite);TV Globo and TV Record (private,satellite); DStv (private from SA, satellite)
Radio Radio penetration: 79%, an important rural medium.National: Rdio Nacional de Angola (government). Radio Luanda (government), Radio Mais (government), RNA (government),Radio 5 (government), Radio Cazenga (goverment), Radio Despertar (government), escola (government), Ecclesia (private)
Print Print penetration: 56%. Despite the increase in a number of privately owned publications, print availability is decreasing.Press: National: Jornal de Angola (daily, goverment), Novo Jornal (weekly, private), Folha 8 (weekly, private).Magazines: Chocolate (monthly, private), Vida (weekly, private), Economia & Mercados (quarterly, private)Economia & Mercados (Portuguese/quarterly business magazine)
Cinema Too few cinemas exist to be a viable medium
Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and SA contractors
Online Internet users per 100 people: 21,3 (2014)Fixed broadband per 100 people: 0,41 (2014)Households per 100 with computer: 8,5Households per 100 with fixed Internet access: 7,2Country code: .ao
SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES
Semi-arid in south and along coast to Luanda; north hascool dry season (May-Oct) and hot rainy season (Nov-Apr)
Narrow coastal plain rises abruptly to vast interior plateau
Petroleum, diamonds, iron ore, phosphates, copper,feldspar, gold, bauxite, uranium
1 246 700 km2, world rank: 23
Agricultural: 47,3% including arable: 3,8%,permanent crops: 0,2%, permanent pasture: 43,3%
24,2m (2014), world rank: 51, growth: 3,3% pa
43% of total population (2014)
0-14 years: 42,9%, 15-24 years: 20,6%, 25-54 years: 29,5%,55-64 years: 4,0%, 65+: 3,0%
Ovimbundu: 37%; Kimbundu: 25%; Bakongo: 13%;Mestio (mixed European and native African): 2%;European: 1%; Other: 22%
Portuguese (official), Bantu and other African languages
Literacy 15+ read/write: total: 71,1%; male: 82,0%;female: 60,7% (2015 est)
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partnersExports
Imports FOB
Import partners
Imports
Currency
US$1=
2,4% (2014 est), world rank: 24
US$4 850, world rank: 78
Share of highest 10%: 44,7%; under poverty line: 40,5%US$131,4bn (2014 est), world rank: 57, growth 3,9%on 2013US$69,5bn (2014 est), word rank: 50
China (48), US (9), India (9), Spain (6)Crude oil, diamonds, coffee, sisal, fish, timber, cotton,refined petroleumUS$28,0bn (2014 est), world rank: 69
China (23), Portugal (16), US (8),South Korea (7), Brazil (5), South Africa (4),
Machinery, electricalequipment, vehicles,medicines, food, textiles,military goods
Kwanza (AOA)134,622 (25/09/2015)
MEDIA FACTS
OMD Media Facts November 2015 15
BOTSWANA
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
Formerly the British protectorate of Bechuanaland,Botswana adopted its new name upon independencein 1966
State of the media One of Africas stable countries. It is the continent's longest running continuous multiparty democracy. It is relatively free ofcorruption and has a good human rights record. The constitution provides for freedom of expression and the governmentgenerally respects this right
Telecommunications Telephone lines per 100 people: 8,3 (2014)Mobile subscribers per 100 people: 167,3 (2014)Population covered by mobile: 96%
Research availability BAMPS produced in 2006. Plus academic research conducted earlier
Television TV per 100 households (2008): 56,8.National: BTV (government), generla news)Regional: E Botswana (private, general): Dstv (English/satellite broadcast from SA)
Radio Radio per 100 households (2008): 76,4National: Radio Botswana 1,2 (government)Regional: GABZ FM (private): Yarona FM (private): Duma FM (private)
Print Press: National: Botswana Daily News (goverment/daily), Sunday Standard (private, weekly), Mmegi The Reporter (private, daily), Mmegi Monitor (private, weekly), Midweek Sun (private, weekly), Global Post (private, weekly), Botswana Guardian (private,weekly), The Voice (private, weekly), Botswana Advertiser, Northern Advertiser, Botswana Gazette.Global Magazines: A few local magazines: Kutlwano, Guardian Lifestyle
Cinema Too few cinemas exist to be a viable medium
Outdoor Full range of conventional outdoor opportunities exist. There are a number of well established Pan-African outdoor companiesin Botswana. As a result there is a wide variety of formats available in strategic locations in urban centres.Mall advertising is very prevalent at major shopping centres
Online Internet users per 100 people: 18,5 (2014)Fixed broadband per 100 people: 1,63 (2014)Households per 100 with computer: 12,3Households per 100 with fixed Internet access: 9,1Country code: .bw
SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES
Semi-arid; warm winters and hot summers
Predominantly flat to gently rolling tableland;Kalahari Desert in southwest
Diamonds, copper, nickel, salt, soda ash, potash, coal,iron ore, silver
581 730 km2, world rank: 48
Agricultural: 45,8% inc arable land: 0,6%;permanent pasture: 45,2%
2,2m (2014), world rank: 142, growth: 2,0% pa
57% of total population (2014)
0-14 years: 32,6%, 15-24 years: 21,5%, 25-54 years:37,3%, 55-64 years: 4,5%, 65+: 4,1%Tswana: 79%; Kalanga: 11%; Basarwa: 3%; Other,including Kgalagadi and white: 7%
Tswana (or Setswana) 78,2%, Kalanga 7,9%, otherincluding English (official) 13,9%
Literacy 15+ read/write: Total: 88,5%. Male: 88,0%Female: 88,9% (2015 est)
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partners
Exports
Imports FOB
Import partners
Imports
Currency
US$1=
25,2% (2015 est), world rank: 3
US$7 240 (2014 est), world rank: 61Share of highest 10%: N/A; under poverty line: 30,3%US$15,8bn (2014 est), world rank: 109, growth 4,4%on 2013US$7,5bn (2014 est), world rank: 103European Free Trade Assoc, Southern African CustomsUnion, ZimbabweDiamonds, copper, nickel, soda ash, meat, textiles
US$7,1bn (2014 est), world rank: 115 Southern African CustomsUnion, EFTA, Zimbabwe
Food, machinery, electricalgoods, transport equip,textiles, fuel, wood andpaper products, metal
Pula (BWP)10 2847 (23/09/2015)
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MEDIA FACTS
OMD Media Facts November 2015 15
BOTSWANA
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
Formerly the British protectorate of Bechuanaland,Botswana adopted its new name upon independencein 1966
State of the media One of Africas stable countries. It is the continent's longest running continuous multiparty democracy. It is relatively free ofcorruption and has a good human rights record. The constitution provides for freedom of expression and the governmentgenerally respects this right
Telecommunications Telephone lines per 100 people: 8,3 (2014)Mobile subscribers per 100 people: 167,3 (2014)Population covered by mobile: 96%
Research availability BAMPS produced in 2006. Plus academic research conducted earlier
Television TV per 100 households (2008): 56,8.National: BTV (government), generla news)Regional: E Botswana (private, general): Dstv (English/satellite broadcast from SA)
Radio Radio per 100 households (2008): 76,4National: Radio Botswana 1,2 (government)Regional: GABZ FM (private): Yarona FM (private): Duma FM (private)
Print Press: National: Botswana Daily News (goverment/daily), Sunday Standard (private, weekly), Mmegi The Reporter (private, daily), Mmegi Monitor (private, weekly), Midweek Sun (private, weekly), Global Post (private, weekly), Botswana Guardian (private,weekly), The Voice (private, weekly), Botswana Advertiser, Northern Advertiser, Botswana Gazette.Global Magazines: A few local magazines: Kutlwano, Guardian Lifestyle
Cinema Too few cinemas exist to be a viable medium
Outdoor Full range of conventional outdoor opportunities exist. There are a number of well established Pan-African outdoor companiesin Botswana. As a result there is a wide variety of formats available in strategic locations in urban centres.Mall advertising is very prevalent at major shopping centres
Online Internet users per 100 people: 18,5 (2014)Fixed broadband per 100 people: 1,63 (2014)Households per 100 with computer: 12,3Households per 100 with fixed Internet access: 9,1Country code: .bw
SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES
Semi-arid; warm winters and hot summers
Predominantly flat to gently rolling tableland;Kalahari Desert in southwest
Diamonds, copper, nickel, salt, soda ash, potash, coal,iron ore, silver
581 730 km2, world rank: 48
Agricultural: 45,8% inc arable land: 0,6%;permanent pasture: 45,2%
2,2m (2014), world rank: 142, growth: 2,0% pa
57% of total population (2014)
0-14 years: 32,6%, 15-24 years: 21,5%, 25-54 years:37,3%, 55-64 years: 4,5%, 65+: 4,1%Tswana: 79%; Kalanga: 11%; Basarwa: 3%; Other,including Kgalagadi and white: 7%
Tswana (or Setswana) 78,2%, Kalanga 7,9%, otherincluding English (official) 13,9%
Literacy 15+ read/write: Total: 88,5%. Male: 88,0%Female: 88,9% (2015 est)
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partners
Exports
Imports FOB
Import partners
Imports
Currency
US$1=
25,2% (2015 est), world rank: 3
US$7 240 (2014 est), world rank: 61Share of highest 10%: N/A; under poverty line: 30,3%US$15,8bn (2014 est), world rank: 109, growth 4,4%on 2013US$7,5bn (2014 est), world rank: 103European Free Trade Assoc, Southern African CustomsUnion, ZimbabweDiamonds, copper, nickel, soda ash, meat, textiles
US$7,1bn (2014 est), world rank: 115 Southern African CustomsUnion, EFTA, Zimbabwe
Food, machinery, electricalgoods, transport equip,textiles, fuel, wood andpaper products, metal
Pula (BWP)10 2847 (23/09/2015)
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16 OMD Media Facts November 2015
OMD
DEMOCRATIC REPUBLIC OF CONGOBackground Established as a Belgian colony in 1908 and marred
by extreme instability since independence in 1960.2011 national elections disputed. Conflict renewed
Tropical; hot and humid in equatorial river basin;cooler and drier in southern highlands; cooler andwetter in eastern highlands.
Vast central basin is a low-lying plateau; mountainsin eastCobalt, copper, oil, diamonds, gold, silver, zinc,manganese, tin, uranium, coal, hydropower, timber2 344 858 km2, world rank: 11Agricultural: 11,4% inc arable: 3,1%, permanentcrops: 0,3%, permanent pasture: 8%. forest: 67,9%74,9m (2014), world rank: 19, growth: 3,2% pa.42% of total population (2014)
0-14 years: 42,7%, 15-24 years: 21,4%, 25-54 years:29,7%, 55-64 years: 3,6%, 65+: 2,6%
Over 200 ethnic groups, majority Bantu.Four largest tribes: Mongo, Luba, Kongo (Bantu),Mangbetu-Azande (Hamitic): about 45%
French (official), Lingala (a lingua franca tradelanguage), Kingwana (dialect of Kiswahili), Kikongo,Tshiluba
15+ read/write French, Lingala, Kingwana, or Tshiluba.Total: 63,8%, male: 78,1%. Female: 50% (2015 est)
1,0% (2014 est.), world rank: 42
US$380 (2014 est), world rank: 152
Share of highest 10%: 34,7%; under poverty line: 63%US$33,0bn (2014 est), world rank: 90, growth 9,0%on 2013US$10,1bn (2014 est), world rank: 97
China (39), Zambia (25), Italy (9), Belgium (4)
Diamonds, copper, gold, cobalt, wood, oil, coffee
US$9,8bn (2014 est), world rank: 104
China (20), South Africa (18), Zambia (16),Belgium (6), Zimbabwe (5)
Food, mining and othermachinery, transport equip,fuel
Congolese Franc (CDF)
913,550 (23/09/2015
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
Media are flourishing and consumption has reached an encouraging level: TV remaining the most consumed media type.Majority of press readership falls within those gainfully employed, and leadership of public and private sectors
State of the media
Telephone lines per 100 people: 0,0 (2014)Mobile subscribers per 100 people: 53,5 (2014)Population covered by mobile: 50%
Telecommunications
No recent accurate or comprehensive media performance data exists. Some research conducted in 2007Reasearch availability
There are some 50 stations broadcasting including:National: RTNC (government, general news), Digital Congo (private, general news), Be One (private, general news).Regional: RTGA (private, general), CNTV (private, general), Antenne A (private, general)
Television
Stations: over 300 in total, radio is the dominant medium outside of urban areas. Important stations are:National: La Voix du Congo (RTNC) (government, general), Radio Okapi (private UN).Regional: Reveil FM (private), Top Congo FM (private), RCK (community), Nostalgie (private), RTGA (private)
Radio
An elastic situation with over 175 print media of all types, down from over 500 in 2002 (many politically orientated titles ceasedafter the election). Plus French and pan-African magazines circulated.Press: National: La Reference Plus (daily, private), L'Avenir (daily, private), Le Potentiel (daily, government), Le Phare (daily, private),Forum des As (daily, private), Le Palmares (daily, private), L'Observateur (daily, private), La Prosperite (daily, private).Magazines: National: Grand Lac (bi-monthly, private), Kabibi (monthly, private), Optinum (quarterly, private),La Reference Plus (monthly, private)
Print
Too few cinemas exist to be a viable mediumCinema
Full range of conventional outdoor opportunities existOutdoor
Internet users per 100 people: 3,0 (2014)fixed broadband per 100 people: 0,0 (2014)households per 100 with computer: 1,3households per 100 with internet access: 1,3country code: .cd
BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES
Online
Literacy
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partners
Exports
Imports FOB
Import partners
US$1=
Imports
Currency
-
MEDIA FACTS
OMD Media Facts November 2015 17
MALAWI
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
Established in 1891, the British protectorate of Nyasalandbecame independent Malawi in 1964. First multipartyelections held in 1994. In 2012 and 2014 there saw smoothtransitions to a new president
State of the media The Malaw ian media industry provides a range of media opportunities. Media are both privately and government owned, with content censorship a threat on the former
Telecommunications Telephone lines per 100 people: 0,4 (2014)Mobile subscribers per 100 people: 30,5 (2014)Population covered by mobile: 85%
Research availability No recent research conducted
Television TV per 100 households (2011): 8,7TV penetration in rural areas is low due to electricity supply issues but high in urban areas of Blantyre, Lilongwe, Mzuzu, Zomba andmajor trading towns Luchenza, Karonga, Kasungu, Balaka and Mangochi. Broadcast language is English alongside Chichewa.National: TVM (government, general, English/Chichewa), DStv (English/satellite broadcast from SA), GOTV (satellite)
Radio Radio per 100 households (2011): 45,6An important medium: Malawi Broadcasting Corp 1 (MBC1/Chichewa & others/national/mainly educational talk/government),Malawi Broadcasting Corp 2 (MBC2/English & Chichewa/national/entertainment/youth/government), Capital FM (English/regionalin south/contemporary music & news/private), FM101 (English & Chichewa/south & central areas/music & community upliftmentprivate)
Print Newspapers remain useful in Malawi despite a booming number of magazines, the latter medium having production and consistencyproblems.Newspapers: The Nation (English & Chichewa/daily newspaper/major urban areas), Daily Times (English & Chichewa/dailynewspaper/major urban areas/private), The Nation on Sunday (English & others/weekly newspaper/major centres/ private),Malawi News (English & Chichewa/weekly newspaper/major centres/private).Magazine: Pride Magazine (English only/monthly/general interest)
Cinema Too few cinemas exist to be a viable medium
Outdoor Full range of conventional outdoor opportunities exist. Various sizes available along key routes and locations but is mostlycongested in urban areas
Online Internet users per 100 people: 5,8 (2014)Fixed broadband per 100 people: 0,1 (2014)Households per 100 with computer: 4Households per 100 with Internet access: 5,5Country code: .mw
SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES
Subtropical; rainy season (November to May); dry season(May to November)
Narrow elongated plateau with rolling plains, roundedhills, some mountains
Limestone, arable land, hydropower, unexploiteddeposits of uranium, coal, and bauxite
118 484 km2, world rank: 100
Agricultural: 59,2% inc arable: 38,2%;permanent crops: 1,4%; permanent pasture: 19,6%
16,7m (2014), world rank: 65, growth: 3,1% pa16,0% of total population (2014)
0-14 years: 46,7%, 15-24 years: 20,4%, 25-54 years: 27,1%,55-64 years: 3,1%, 65+: 2,7%
Chewa, Lomwe, Yao, Ngoni, Tumbuka, Nyanja, Tonga,Sena, Ngonde, Asian, European
English (official), Chichewa (common), Chinyanja, Chiyao,Chitumbuka, others
Literacy 15+ read/write: Total: 65,8%, Male: 73,0%,Female: 58,6% (2015 est)
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partners
Exports
Imports FOB
Import partners
Imports
Currency
US$1=
10,4% (2014 est), world rank: 9
US$250 (2014), world rank: 156
Share of highest 10%: 31,9%; under poverty line: 53,0%
US$4,3bn (2014 est), world rank: 142, growth 5,7%on 2013
US$1,3bn (2014 est), world rank: 154
Belgium (12), Zimbabwe (10), South Africa (7),Germany (7), Russia (7), Canada (6)Tobacco (53%), tea, sugar, cotton, coffee, peanuts,wood products, clothing
US$2,5bn (2014 est), world rank: 156
South Africa (26), India (16), China (10), Zambia (10),Tanzania (5)
Food, fuel, semimanufactures,consumer goods,transportation equipmentMalawian kwacha (MWK)
551,724 (23/09/2015)
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18 OMD Media Facts November 2015
OMD
MAURITIUS
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
First explored by the Portuguese in 1505; it was heldby the Dutch, French and British before independencein 1968. Stable democracy, regular free elections
State of the media The media of Mauritius is limited by its small population size. Nonetheless, Mauritius has a robust economy, and there are a number of major media outlets,including print, radio and tlevision stations
Telecommunications Telephone lines per 100 people: 29,8 (2014)Mobile subscribers per 100 people: 132,3 (2014)Population covered by mobile: 99%
Research availability MAMPS conducted 2006
Television TV per 100 households (2012): 97,4A particularly popular medium with local, national and regional stations plus forign satellite pay services:National: MCB1 (government, news and films), MBC2 (government, series and telenovelas), MBC3 (government, sports),Digital 4 (private, Indian Serials and films), Sports 11, Cine 12, Bhojpuri Channel, Senn Kreol, Kids Channel.Regional: Canal + and Parabole Maurice (private, general)
Radio Households with radio: N/AA vibrant medium: National: Radio Plus, Radio One, Top FM, Taal FM, Music FM, Radio Maurice, Radio Mauritius, Kool FM, Best FM
Print 2 major local press groups and others provide a diverse and editorially competent range of opportunities, including:Press: Dailies: LExpress, Le Mauricien, 5 plus. Weekend: Le Matinal, Defi Quotidien, Defi Plus. Weekly: LExpress Samedi,LExpress Dimanche, LExpress Junior, Weekend Scope.Magazines: Business Magazine, LEco Austral, Lifestyle, Panorama, Menstyle, Automodo, Evasion, Sundays, Cote Nord, Islander, Essentielle, Dtente, TechKnow, Fortune
Cinema Cinema is becoming popular and useful for suitable brands: houses run by Cinema Star, Mcine
Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and SA contractors, including Continental Outdoor,Flower Ad, Trait DUnion, Alliance Media, Rent a Sign
Online Internet users per 100 people: 41,4 (2014)Fixed broadband per 100 people: 14,6 (2014)Households per 100 with computer: 44,7Households per 100 with Internet access: 42,0Country code: .mu
SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES
Tropical, modified by SE trade winds; warm, dry winter;hot, wet, humid summer
Island: small coastal plain rising to discontinuousmountains encircling central plateau
Arable land, fish
2 040 km2, world rank: 181
Agricultural: 43,8% inc arable: 38,4%; permanentcrops: 2,0%; permanent pasture: 3,4%
1,3m (2014), world rank: 155, growth: 0,2% pa
40,0% of total population (2014)
0-14 years: 20,7%, 15-24 years: 15,3%, 25-54 years:44,0%, 55-64 years: 11,2%, 65+: 8,8%
Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian: 3%;Franco-Mauritian: 2%
Creole: 86,5%; Bhojpuri: 5,3%; French: 4,1%;English (official): 1%; Other: 3%
Literacy 15+ read/write: Total: 90,6%, Male: 92,9%,Female: 88,5 (2015 est)
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partners
Exports
Imports FOB
Import partners
Imports
Currency
US$1=
0,9% (2014 est), world rank: 39
US$9 710, world rank: 50
Share of highest 10%: N/A; under poverty line: 8,0%
US$12,6bn (2014 est), world rank: 119, growth 3,6%on 2013
US$3,1bn (2014 est), world rank: 130
France (16), UK (14), UAE (11), US (11), South Africa (7),Italy (7)
Clothing and textiles, sugar, cut flowers, molasses, fish
US$5,4bn (2014 est), world rank: 126
India (22), China (16), France (8),South Africa (7)
Manufactured goods,capital equipment,foodstuffs, fuel, chemicals
Mauritian rupee (MUR)
34,2768 (25/09/2015)
-
MEDIA FACTS
OMD Media Facts November 2015 19
MOZAMBIQUE
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic group
Languages
After almost 500 years as a Portuguese colonyindependence came in 1975. Emigration by whites and acivil war which ended in 1992 hindered development.The 1990 constitution provided for multiparty electionsand a free-market economy
State of the media A rapidly growing entrepreneurial media industry is evolving with the country
Telecommunications Telephone lines per 100 people: 0,3 (2014)Mobile subscribers per 100 people: 69,7 (2014)Population covered by mobile: n/a
Research availability Limited data exists. Omnimedia is the only multimedia audience study in Mozambique
Television TV per 100 households: N/AStations: 1 national & 4 regional (government) and over 34 private/NGO/community stations. Plus international satellite services.Some important commercial services: National: TVM (government, general). TV Miramar (private, general),DStv (private from SA, satellite), STV (private, general/sport)
Radio Stations: 1 national, 11 regional, 1 sports station (government). Plus dozens of private/NGO/community stations.Some important commercial stations: National: Radio Mozambique Antena Nacional (government).Regional: Radio Cidade (government), 99FM (private), SFM (private), Radio Miramar (private), Radio Maria Mozambique (private)
Print Newspapers: Noticias (national, daily , government), Diaro de Mocambique (daily, private), O Paris (daily, private),Savana (weekly, private).Magaziness: Mozceleb (bi-monthly), M de Mocambique (bi-monthly)
Cinema New cinemas with 3D in Maputo and Matola, otherwise limited
Outdoor Full range of conventional outdoor opportunities exist
Online Internet users per 100 people: 5,9 (2014)Fixed broadband per 100 people: 0,05 (2014)Households per 100 with computer: 5,9Households per 100 with fixed Internet access: 4,7Country code: .zw
SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES, MOZAMBIQUE MARKET: DIGITAL PLATFORM
Tropical to subtropical
Mostly coastal lowlands, uplands in centre, high plateausin northwest, mountains in westCoal, titanium, natural gas, hydropower, tantalum,graphite
799 380 km2, world rank: 35
Agricultural: 56,3% inc arable: 6,4%; permanent crops:0,3%, permanent pasture: 49,6%, Forest 43,7%
27,2m (2014), world rank: 47, growth: 2,8% pa
32% of total population (2014)
0-14 years: 45,1%,15-24 years: 21,4%, 25-54 years: 27,1%,55-64 years: 3,4%, 65+: 2,9%
African (Makhuwa, Tsonga, Lomwe, Sena, and others):99,7%; Europeans: 0,06%; Euro-Africans: 0,2%;Indian: 0,1%
Emakhuwa: 25,3%; Xichangana 10,3%, Portuguese(official; spoken by 27%); 10,7%; Cisena; 7,5%;Elomwe; 7,0%; Other: 39,2%
Literacy 15+ read/write: Total: 58,8%, Male: 73,3%,Female: 45,4% (2015 est)
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partners
Exports
Imports FOB
Import partners
Imports
Currency
US$1=
10,6% (2014 est), world rank: 8
US$620, world rank: 144
Share of highest 10%: 36,7%; under poverty line: 52,0%
US$16,4bn (2014 est.), world rank: 108, growth 7,4on 2013
US$4,3bn (2014 est), world rank: 118
China (29), South Africa (20), Italy (8), Belgium (6),India (6), Spain (5)
Aluminium, prawns, cashews, cotton, sugar, citrus,timber, bulk electricity
US$9,0bn (2014 est), world rank: 109
South Africa (26), China (17), India (7)
Machinery & equipment,vehicles, fuel, chemicals,metal products, food, textiles
Metical (MZM)
43,00 (25/09/2015)
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20 OMD Media Facts November 2015
MEDIA FACTSOMD
NAMIBIA
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
Colonised by Germany in the late 1800s, Namibia wasadministered by SA from 1918. After a 25-yearbush war it gained independence in 1990 and has beengoverned by Swapo since
State of the media Mature industry in a media friendly country, catering for a diverse audience
Telecommunications Telephone lines per 100 people: 7,8 (2014)Mobile subscribers per 100 people: 113,8 (2014)Population covered by mobile: 100%
Research availability No recent industrywide data has been released
Television 53,1% of population view television on a weekly basis. Stations: 1 state owned, 2 private free-to-air stations. Plus international satellite services.National: Namibian Broadcasting Corporation (government, general), One Africa TV (private, general), DStv (private from SA),E-Botswana (private, general)
Radio 66,2% of population consume radio on a weekly basis. Stations: 20 plus including 1 national, 10 language/regional community (government). Plus private stations. National: NBC National Radio (government). Regional: Radio Energy (private), Radio Oshiwambo (government), 99FM (private),Fresh FM (private), Omulunga (private), Hit Radio (private), KOSMOS (private), Radio Wave (private)
Print 4 dailies, some 6 weeklies plus magazines produced for the local market. Newspapers: The Namibian (daily, private), New Era (daily, private), Namibian Sun (daily, private), Die Republikein (daily, private),Allgemeine Zeitung (daily, private), Namibian Economist (weekly, private),Informante (weekly, private).Magzines: Prime Focus (monthly), Insight (monthly), Flamingo (in-flight)
Cinema Cinemas located in Windhoek, Swakopmund and Ongwediva
Outdoor Full range of conventional outdoor opportunities exist
Online Internet users per 100 people: 14,8 (2014)Fixed broadband per 100 people: 1,8 (2014)Households per 100 with computer: 14,3Households per 100 with Internet access: 13,0Country code: .na
SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES
Mainly desert; hot, dry; rainfall sparse and erratic
Mostly high plateau; Namib Desert along coast;Kalahari Desert in east
Diamonds, copper, uranium, gold, lead, tin, lithium,cadmium, zinc, salt, hydropower, fish
824 292 km2, world rank: 34
Agricultural: 47,2% inc arable:1%; permanent pasture:46,2%
2,4m (2014), world rank: 141, growth: 2,4% pa
46% of total population (2014)
0-14 years: 30,9% , 15-24 years: 23,1%, 25-54 years:36,6%, 55-64 years: 4,9%, 65+: 4,5%
Ovambo: 50%; Kavango: 9%; Herero: 7%; Damara: 7%;White 6%; Mixed 6,5%; Nama: 5%; Caprivian: 4%;Bushmen: 3%; Other: 3%
Oshiwambo languages: 48,9%, Afrikaans (commonlanguage of most of the population/ 60% of whites):10,4%, English (official) 3,4%
Literacy 15+ read/write: total: 81,9%; male: 79,2%;female: 84,5%
HIV/Aids
Income per capita
Income share
GDP
Exports FOB
Export partners
Exports
Imports FOB
Import partners
Imports
Currency
US$1=
16,0% (2014 est), world rank: 6
US$5 680, world rank: 74
Share of highest 10%: 42,0%; under poverty line: 28,7%
US$13,4bn (2014 est), world rank: 116, growth 4,5% on 2013
US$4,0bn (2014 est), world rank: 115
South Africa, US
Diamonds, copper, gold, zinc, lead, uranium, cattle,processed fish
US$7,6bn (2014 est),world rank: 116
South Africa, US
Food, fuel, machinery &equipment, chemicals
Namibian dollar (NAD)
13, 9049 (125/09/2015)
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MEDIA FACTS
OMD Media Facts November 2015 21
LESOTHO
Land area
Population 2014
State of the media A small, poor country with rudimentary local mediaindustry. Much overspill from South Africa
Telephone lines per 100 people 2014Mobile sunscribers per 100 people 2014
2,4101,9
Television National: Lesotho TV (Sesotho & English, cultural &socail upliftment, government)
Radio National: Radio Lesotho (Sesotho & English,government), Kingdom of Joy (English, socialupliftment, private).Regional: MoAfrika FM (Sesotho, private), PeoplesChoice (entertainment/general, private)
Print Newspapers: Public Eye (English & Sesotho, weekly,largely national, private), The Mirror (English &Sesotho, weekly, private), Lesotho Times (English,weekly, major centres), Sunday Express (English,Sunday, majot cemtres, private), Moeletsi OaBasotho (general, religious)
Cinema Available via SAs Ster Kinekor
Outdoor Full range of conventional outdoor opportunitiesexist
Internet users per 100 people 11
30 355 km2, world rank: 142
2,1m, world rank: 144, growth: 1,2% pa
Income per capita 2014
GDP 2014
US$1 340, world rank: 120
US$2,1 bn, world rank: 149, growth 1,2%on 2013
SEYCHELLES
Land area
Population 2014
State of the media The past decade has been characterised bygovernment monopolization of broadcast, draconianlibel laws that have been used against oppositionnewspapers, occasional attacks against andharassment of media workers, and extensiveself-censorship
Telephone lines per 100 people 2014Mobile subscribers per 100 people 2014
22,7162,2
Television National: Seychelles Broadcasting Corporation(general and community, very pro-government)
Radio National: Pure FM, Seychelles Broadcasting Corporation, AM RadioSeychelles (French plus English & Creole, larger islands, youthorientated), Paradise FM (French plus English & Creole, larger islands,general interest)
Print Newspapers: Le Seychellois Hebdo, Seychelles Nation (French plusEnglish & Creole, daily, all islands, goverment), Victora Times, Today inSeychelles, The People, The Independant, Seychelles Weekly, BusinessSeychelles, Seychelles Nation, Rising Sun (English, daily, main islands,private), Regar (English plus French & Creole, weekly, main islands),The People (English plus French & Creole, weekly, main islands).Magzines: Isola Bella (English & French,monthly, general interest, main islands)
Cinema Deepam Cinema
Outdoor Full range of conventional outdooropportunities exist
Internet users per 100 people 54,3
455 km2, world rank: 199
0,1m, world rank: 192, growth: 1,8% pa
Income per capita 2014
GDP 2014
US$13 990, world rank: 33
US$1,4 bn, world rank: 156, growth 2,8% on 2013
SWAZILAND
Land area
Population 2014
State of the media A small, poor country with a media industry tomatch. Much overspill from South Africa
Telephone lines per 100 people 2014Mobile sunscribers per 100 people 2014
3,572,3
Television National: Swazi TV (English, Siswati & Zulu, national,general, government), Channel Swazi (English & iswati, larger centres, younger upmarket target),DStv (English/satellite broadcast from SA)
Radio National: Radio Swaziland National Service (Siswati, national, traditionalorientation), Radio Swaziland (English, national, youth & entertainment)
Print Newspapers: National: Swazi Observer (English & Siswati, daily),Times of Swaziland (English, daily), Swazi News (English, weekly,major centres), Weekend Observer (English & Siswati, weekly, majorcentres), Voice (private).Magazines: Nation Magzine (English, monthly,urban, official magazine)
Cinema Too few cinemas exsist to be a viablemedium
Outdoor Full range of conventional outdoor opportunitiesexist
Internet users per 100 people 27,1
17 364 km2, world rank: 159
1,3m, world rank: 154, growth: 1,5% pa
Income per capita 2014
GDP 2014
US$2 700, world rank: 102
US$3,4 bn, world rank: 145, growth 2,5%on 2013
SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES
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22 OMD Media Facts November 2015
OMD
TANZANIA
Background
Climate
Terrain
Resources
Land area
Land use
Population
Urbanisation
Age structure
Ethnic groups
Languages
Shortly after achieving independence from Britainin the early 1960s, Tanganyika and Zanzibarmerged to form the nation of Tanzania in 1964.Government of national unity in 2010
State of the media A large poor country with a high population. Supports a remarkably diverse and strong media industry. Tanzania's media scene, oncesmall and largely state-controlled, has developed. The mainland and Zanzibar have seperate media policies. Many islanders can pick upbroadcasts from the mainland and read mainland Tanzanian press
Telecommunications Telephone lines per 100 people: 0,3 (2014)Mobile subscribers per 100 people: 62,8 (2014)Population covered by mobile: 95%
Research availability Geopoll has introduced SMS-based media ratings survey. IPSOS
Television TV per 100 households: 15.0 (2011), research suggests much higher reach of populationNational: 4 near national (1 government, 3 private) ITV (Independent Television/Kiswahili & English/major centres/private),TVBC (Kiswahili & English/national/government), Star TV (English/major centres/private), EATV(East Africa Television: EATV is thetop youth station), DStv (English/satellite broadcast from South Africa), Capital TV (English/news/entertainment/sports/private).Regional: Clouds TV (Kiswahili & English/private), TV1 (Kiswahili & English/major centres/private), Azam TV (Kiswahili & English,satellite/private), ZBC (Zanzibar Broadcasting Corporation/Kiswahili/Zanzibar/government)
Radio Radio per 100 households: 65,0 (2011)Stations: almost 50 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and balance community.Some important commercial stations: RFA (Radio Free Africa/Kiswahili & English/urban areas/entertainment/private),Radio One (Kiswahili & English/urban/information & education/private), Radio Tanzania (inc TBC FM & TBC Taifa: Kiswahili/national,mainly rural/family/government), Clouds FM (Kiswahili & English/entertainment & music/private),Times FM (Kiswahili & English/entertainment & music/private)
Print Almost 80 newspapers including 15 dailies, large number of weeklies, some magazines produced for the local market. plus Pan-East African and international titles. There are Kiswahili and English papers alike.Nipashe (Kiswahili/daily & Sunday newspaper/major centres), Daily News (daily/government), Business Tim