Question 4Who would be the audience for your media product?

Gender Because our film isn’t about a gender specific genre, and it’s

a horror, we decided it would be suitable to have both female and male as our objective audience. Because we have used both genders as leading actors/actresses in our film, both genders will find a way to connect to the film.

Habits & Lifestyle Later viewing times to exhibit our film in cinemas will be more

suitable for our target audience over the age of 15. As people above that age have either work, school and things that they may be taking care off so taking these factors into an account we decided that this option would be the best for our audience.

How did we use our pre-production work? We created questionnaire’s and released it to the public for

our audience to fill it in then with the responses that we received back, we used the quantitative date specifically and with the other answers we created a graph to look through pros and cons of the publics opinions which helped us to shape up our script, look of the characters/set and the speech that the characters would be speaking. All these helped to improve our film as an outcome. As we wanted to reach and establish our audiences thoughts and opinions.

Age After researching into films with similar genre we found a

trend that films with violence was 15+ and films that were completely horror were 13 and over which is why we came to the decision that keeping our film 15+ would be the most suitable due to some violent and disturbing scenes which younger audience might find distressing.

Media Consumption Because our film is horror and slightly psychological we

thought it would make the audience feel a lot uneasier watching it in cinemas, and if we hit our main goal of views then we’d also try and distribute it locally on DVD’S and Blu-ray.

How did we use it? We wanted to subvert stereotypes much as possible to get a

better reaction from the audience but also the get them to feel tense throughout the film. We did this by using women to not be portrayed as weak or undermined as Lucinda is first portrayed as innocent and weak but then later proves the theory wrong as she poisons the doctor when least expected.