2. How does your media product

represent particular social groups?

• My media product represents a variety of social groups. My magazine has a young woman on the front cover who is around the age of 20. Age is represented as the majority of other acoustic guitar magazines I researched mostly had older men as the cover and featured within. This challenges the dominant hegemony for this niche genre and I chose to go against the stereotype.

• Gender is therefore also represented - I only have female artists pictured in my magazine which again challenges the stereotype. This represents the social group of women under the age of 25.

• My research from my target audience said that showed that 53.3% of people who took my survey believed the front cover artist was 18-20 which fits my target audience so the audience can relate more - if I had used an older artist for my front cover the target audience may have been different.

• Class and status is shown as I have an article about ‘supermarket worker to national star’ which shows aspirers the ability of changing your life and experiencing social mobility. My magazine does not overly glamourise the artists and they appear simplistic but effective with a down to earth kind of appearance.

• I took inspiration from Ed Sheeran to make them appear in this down to earth way as he is represented as not being glamourised and is represented as being normal. He also reflects the social mobility that can occur as he moved from busking to being a house hold name now. This reinforces the social group of class and status as my images dictate those not flaunting their wealth.

• My front cover image was also taken in front of trees - not a high class photography studio. This portrays the image of ‘anyone can do it’ creating ambition to aspirers. It also shows normal people working hard achieving big things. Race is not well represented in my media product as all of my photos show white young women.

• Regional identity is touched upon and is shown in my contents page as I included an image of my artist in front of the O2 arena in London - this conveys the dream and goal to preform there connoting that London is an area of possibilities.