By Zarah Matin

How effective is the combination of your main product and

ancillary texts?

By Zarah Matin

How effective is the combination of your main product and ancillary texts?1) To begin with the ancillary text have a

obvious consistency. This is obvious as two different fonts are used throughout. This consistency shows the link between the ancillary text for example:

Even though the font on the advert is larger, both fonts are ‘Calibri (body)

The font for the title of the song and the artists’ names are always seen in the font ‘Edwardian Script’ This is a sophisticated font to represent the maturity in success these artists aim for.

By Zarah Matin

How effective is the combination of your main product and ancillary texts?2) The main images constructed for the ancillary texts were images taking during the video shoot,

which meant these images would match the video, leaving consistency and continuity so that the audience would be familiar to the locations and conjunction between the music video and the images.

We had a range of photos we individually took however, we decided to all use the same image as the composition of it was good and the other images didn’t fit the crop sizing needed for the CD pack template.

The final image

By Zarah Matin

How effective is the combination of your main product and ancillary texts?

I decided I wanted the album images to be in great conjunction to the video so I decided to use the same image but with different edits. I edited the images in Photoshop. Adding shadows made t look slightly cartoonish to represent dreams. I added cracks to the area I cut out bricks and added shadow around the bricks to make it look realistic. I then replaced each gap with a image of the city and a image of the urban area, contrastingly showing the aims and success of these artists in relation to the song ‘When we make it’. The location of this image is a still shot of action from the video. This brick wall in their urban area is shown many times throughout the video which link together making audiences familiar to this section.

The fonts are the same however the strokes are different. In the City landscape image the glow stroke around the font is subtle, like clouds representing dreams. Whereas the urban landscape image has a strong glow with sharp strokes leaving a graffiti effect, which is typically found in these urban areas.

By Zarah Matin

How effective is the combination of your main product and ancillary texts?3) The main image is also used on the advert

to show the link that this album in particular is on sale. I used the front cover on the advert so that audiences will become familiar to it

This hmv logo is a popular logo familiar to music lovers as its a well know Music shop everywhere! Therefore I reconstructed it on to the advert to help the promotion for the album as the audience for this company is a wide range.

By Zarah Matin

How effective is the combination of your main product and ancillary texts?The effects :

Overall the conjunction between my main product and my ancillary texts is greatly effective as they are all synergetic and synergy products. The advantages of synergy is that it gains more promotion leading to more profits. More promotion means, more members of audience and the audience are the most significant people you need to appetite to make more profits.