MEDIA EVALUATION QUESTION 1

By Nicole Riley

1) IN WHAT WAY DOES YOUR MEDIA PRODUCT USE,

DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS

Before I created my own television advert I did plenty of research into other adverts and the conventions they typically use. My video has some of these conventions thought allowing me to make it look more professional and realistic, for example my first advert is for a album and it has the same conventions as the kings of Leon boxed TV advert .

http://www.youtube.com/watch?v=aVaDUZJANnc&feature=share&list=PLBF7B4A3D88CB2C9D&index=3

At first my video conforms to the convention of having the artist or artists in the video because in the opening part of the video the band are the only ones on screen. Also it like many other album adverts shows clips from different music videos or making the band or singer be in different locations, I also did this by adding different scenes and cutting the clips and putting them all together so they fit and created smooth transitions from each location. Another convention my advert conforms to is using lip synching this is commonly used in album adverts.

Another common convention used thought album adverts is that they show all the tracks on the album so that the audience can view it and know what to expect this is a convention I did not use as I found it to hard to get the songs to overlay without sacrificing the sound quality and the advert not looking professional enough the songs recorded just did not blend well together due to the chord progression. In conclusion my television advert mainly stuck to the conventions of previous adverts I had viewed and analysed.