1. 1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
2. 2. PRE-PRODUCTION RESEARCH Title Sequences I began by analysing the title sequence of Catch Me If You Can created by Kuntzel + Deygas. Was very 60s stylised and used a traditional method of stamps to created a simplistic effect. I then wanted to use this in our main title sequence, I wanted something simple and effective that would emulate the character we were trying to portray within the rest of the film. This is how we came up with the idea to use typical household objects to create titles within our sequence. As a group we also looked into the title sequence from Casino Royal to see how Titles are put into an order in a real media product.
3. 3. Choosing A Genre After much debate we have decided to choose a dramedy, as it seemed the most sensible choice for a group of teenage girls to try and re-create. We watched title sequences such as: Notting Hill Juno Crazy, Stupid, Love Why not a different Genre? We really wanted to try and challenge ourselves with this. We massively enjoyed making a horror, but felt that we had already ticked that box and a dramedy is something that you really need to get right, you need to have the comedic elements to it as well as the dramatic side to it where the audience are shaken. The Recipe Defining a Central Character Drama Comedy Insight into the Past Mise-en-scene
4. 4. After extensive research we found that dramedy title sequence music varies largely, with Blue valentine having very serene music throughout as well as the title music for films such as P.S I Love You. Yet the track that accompanies the film Notting Hill is slower and of a more period sound. Our favourites titles had an upbeat song to go along with it, especially Juno, we also took inspiration from Kate Nash and Lenka who produces quite bouncy music. We sourced our music and found a piece that we really liked, yet unlike the piece from Juno, ours has no lyrics, which I have mixed feelings about as I feel that if the song from a film is memorable, such as Love Actually then it helps to promote the film when someone says Ooo have you heard that song by whats-there-face on that new film? Where as no one remembers an instrumental, yet we are not aloud to use any music without the copyright, which would cost us alot of money. It was interesting to see this as a difference between our media product and those in real life, where synchronisation would have made this possible for a large feature film. As you can see we arnt breaking any conventions as the market for title sound tracks is so large.
5. 5. TITLE ANALYSIS The order of our title analysis is 95% that of convention, with the production company name at the start of the title sequence, followed by main actors then Producers, then departments such as the Art Dept. Yet we broke conventions by putting the Directors name near the start of our title sequence then the film name near to the end. We did this as to build anticipation about the film, we also put lots of small comedic Accidents within the title sequence, like the spilt dog food, lip stick smear and forgetting of the bag, this also helped to build an idea about the character in the film.
6. 6. TARGET AUDIENCE Our Target audience is for an young adults aged 13-19. We have made a mood board to try and encapsulate the audience we want to appeal too. We Used C4 Tribes to try and determine the type of things our audience would be interested in. The result we got was Townie, I then googled this and saw that the Urban Dictionary had a very different view on what a townie was A townie will normally dress in grubby shell-toed Nike trainers, rolled-up Adidas tracksuit bottoms and an unmatching jogging top, regardless of the sex.-Urban Dictionary
7. 7. FORMS & CONVENTIONS As you can see we followed a lot of conventions that are in real media products: Following a main character through part of their daily life Upbeat music to accompany title and set a mise-en-scene Adding title that were of the most relevance and importance to credit Yet we also ignored some conventions: The order in which the titles appeared The number of titles that appeared The fact that we cast a new face a lot of films use well established actors for promotional reasons.