RED NAILS ENTERTAINMENT EVALUATION

Kimone Carridice

Teen Comedy

Genre we enjoy the most

We are the target audience

Target audience are with-in school (Easy access)

Audience

Conventions and Social Groups

Easy A

- Main Character: Female

- Comedy established using voice over

Conventions and Social Groups

House Party 2

- Main Character: Male

- Comedy introduced and current using costume and Mise-en-scene

Conventions and Social Groups

Mean Girls

- Main character: Female

- Comedy introduced a little late –When main character enters

school

Stereotype; use of female characters-

conventional.

ALL WHITE

Conventions We Kept

Main Characters are all likeable

Have something in common with audience

All underdogs

Friendship groups were not multi-racial

Friendship groups, no more than 4teens

We incorporated all these factors and manipulated them in our final cut.

Adapted to our advantage

Voice over - introduce Character

Voice Over - Establish some comical interests

Makeup – Comical

Props/Mise en scene - Comedy

We have…

Feminine Normal

Humorous

Casting

Boys and Girls

Narrowed down to girls

Black female

Locations/Setting – Kept the same

Home

School

Used this in our final cut as it is what the targeted audience is familiar with.

Opening sequence will then appeal to them

Shooting Schedule.

Shooting Schedule

Editing and Feedback

Immediately after filming, editing begin.

Time giving for material to be uploaded

Clips to use and edit

Feedback through out by target

audience for guidance

Bumper

Distribution

Paramount Pictures

Cater for our target audience

UK – Paramount Pictures International (home audience)

Working Title and Universal

Studios

CC

UNIVERSAL

WORKING TITLE

Help promote British Films but will also appeal international because of universal.

Release

Internet – Audience (Popular)

Convergence – A way of appealing to

targeted audience

Multi-streaming on release date – More

convenient for targeted audience

Advertising

Youtube

Billboards

Below the Line Advertising

INTERNATIONALLY

Comedy is versatile and many enjoy it from all countries.

Appealed to Audience

Word of mouth

Small clips (Preliminary task and updates)

Asking for feedback as we progress (Get them involved)

SoftWare

iMovie

Garage band – found it difficult

Sound - Faced with copyright issues

(FreePlay)

Found new music on non-copyrighted website

Shots

Steady Shots

Angles (experimented with different

shots)

Ensure audience could follow easily

Re-do a lot of shots and making decision

to add shot when necesary

Survey Feedback

Comedy expected with in first few minutes of

film

Cast should be youthful (Target audience Age)

Like to be surprised (Stereotypes challenged)

Preliminary and Progress

Positive feedback

-Camera Technique

-Use of shots

-comedy

Preliminary and Progress

Negative feedback

- Shots were too long

- After affects (not professional)

- Comedy begins too late

Main Task Rough cut

Similar feedback : Changes included:

Shorter clips

Steady cam

Length of clips

Suggested another character

No establishing shot – needed

Non copy-right chorus in music

Rough Cut -Main Task

Main Task

Difficulties While being imported.

Final Cut

Main Task Updated

Sound Adjustments made

Main Task Updated.

End Result

Learned a lot – Hard work

Made a-lot of adjustments

Partially relied on feedback – Target audience