Media Ethics: Summary of Vincent Ryan Ruggiero
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Basic criteria for ethical judgment
Thinking Critically About Ethical IssuesVincent Ryan Ruggiero
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Factors that influence our ethical decisionsFamilyReligionLawMajority viewsFeelingsCultureConscience
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Fundamental goodRespect for personsEvery person is worthy of sympathetic
considerationNo one should be regarded as a possession of
anotherNo one should ever be treated as a mere
expendable
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Three basic criteriaObligations (based on relationships)Moral ideals (notions of excellence)Consequences (to all, over time)
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Ethically, what should people do?Demonstrate respect for persons by honoring
relevant obligations and ideals and by producing favorable consequences.
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Ruggiero’s decision making process1. Study the details of the case2. Identify the relevant criteria
• Obligations• Moral ideals• Consequences
3. Determine possible courses of action4. Decide which is the most ethical action
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Using generalizationsWe should avoid using unqualified general
rules to short cut the processAlways want to ask: Is there anything about
the case that makes it an exception to the rule?
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Other errors to avoidDouble standardsUnwarranted assumptionsOversimplificationsHasty conclusions
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ObligationsBased on our personal and professional rolesWe also have obligations to make amends, be
grateful, improve ourselves, be just, do good to others and avoid doing them harm (W.D. Ross)
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When obligations conflictBe thorough about identifying and weighing
all relevant obligationsConsider the relative importance of each and
give preference to the more important one
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Considering moral idealsFour cardinal virtues: Prudence, justice,
temperance, courageOther important ethical ideals: fairness,
tolerance, compassion, loyalty, forgiveness, amity and peace
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In cases of conflict between obligations and ideals
Choose the action that will result in the greater good or the lesser evil
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ConsequencesHuman actions can’t be predicted with
certainty. You have to deal with probability.Must consider intended and unintended,
immediate as well as delayed, emotional and intellectual as well as physical consequences.
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Ethical dilemmasAny predicament that arises from the
impossibility of honoring all moral values that deserve honoring.
Always seek a third alternative as a possible way to avoid the dilemma