Media English

Advertisements

What are the 3 main types of ads we see in

newspapers?• Classified

Advertisements• Display Advertisements• Business Directory

Classified Advertisements

Display Advertisements

Business Directory

Today’s Lesson will focus on Display

Advertisements.

Why is advertising important?Advertising makes customers

aware of what products are available.

Why is advertising important?Advertising helps launch

a new product.

Why is advertising important?Advertising helps create

more demand for a product.

Why is advertising important?Advertising helps increase

sales.

Why is advertising important?Advertising helps educate

people.

Before deciding on a product, advertisers need to

decide on a TARGET GROUP.

A target group may be a certain group of people or a

certain lifestyle.

A certain group of people may include, for example:

• parents• children• businesspeo

ple• housewives

• students• teenagers• athletes• women

A certain lifestyle may include, for example:

• sporty• adventurous• rich• techy

• scholarly• fashionabl

e• carefree• on-the-go

• You will see a list of products.

• Write each product under the group of people you think would most likely buy it.

• You can use each item only once.

• make-up• frying pan• toy car• 4-color pen• briefcase• running

shoes• video game• minivan

• planner• stopwatch• high heels• cleanser• dictionary• car seat• bicycle• concert

tickets

• parents: mini van, car seat• children: toy car, bicycle• businesspeople: briefcase,

planner• housewives: frying pan,

cleanser

• students: 4-color pen, dictionary

• teenagers: video game, concert tickets

• athletes: running shoes, stopwatch

• women: make-up, high heels

• You will see a list of products.

• Write each product under the lifestyle you think would most likely buy it.

• You can use each item only once.

• Gucci jeans• iPhone• Puma

sneakers• travel pillow• documentary

DVD• pajamas• Mercedes-

Benz• rock

climbing gear

• science book

• world atlas• gold watch• tent• Spring

wardrobe• Samsung

S5• hoodie• flip flops

• sporty: Puma sneakers, hoodie

• adventurous: rock climbing gear, tent

• rich: Mercedes-Benz, gold watch

• techy: iPhone, Samsung S5

• scholarly: documentary DVD, science book

• fashionable: Gucci jeans, Spring wardrobe

• carefree: pajamas, flip flops

• on-the-go: travel pillow, world atlas

• You will see some pictures.• Write a product you think

the person might buy.• Write why you think so.• You may do this alone or

with a friend.

Example:I think he might buy a briefcase because he looks like a businessman.

When making an advertisement, think about:

• target group• graphics• brand name• characters

• copy• story• motivatio

n

Making an Advertisement• You will make an ad in

groups of two.• Think of your target group.• Think of what kind of

product you’d like to advertise.

• It cannot be an existing product.

Making an Advertisement• Think of a name for your

product.• Think of what colors,

words, or other features you’d like to put in your ad.

FRZR SOX

Making an Advertisement• Make your ad on PPT.• Email it to me by Monday,

November 17.• Download the PPT “My Ad

Info” and email it together with your ad.