Media Deconstruction

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The barcode is nice and compact in the bottom right corner. It also has the price tag and issue number all along side it which means the magazine can focus on the bands and the attention from the reader is brought straight to the bands rather than the price like other magazines ’Sex! Spandex! Sharpies?!’ This headline is quite eye catching but is not surprising to Steel Panther fans due to their ’glam rock’ appearance. The photo along side it is a fan photo with one of the band members signing a fans chest which also shows the reputation that the band are quite promiscuous The photo looks to be taken with a flash due to the dullness of the light and the fact it looks like a ‘meet and greet’ photo. All of the words are in capitals which makes it seem kind of ‘shouty’. The font all has the stereotypical rock vibe to it and so then makes the magazine seem a lot more aggressive. The colors of the magazine are also quite rock like. Red usually represents anger and love. This is fitting for its genre because many fans love the bands but bands also the stereotype of the genre is angry. The yellow font makes it seem a lot happier. Older heavier bands are featured and shown in bright colors. Both features show that both bands are not yet doe being a band which makes older rock fans want to bye the magazine and find out why and if and when they will. Also, for people who don’t know the Layne is, the headline is very confusing and then makes other people want to know about it The lead singer of 30 Seconds to Mars is in front of the masthead where as the other two members are behind it. This shows the power difference in the members and who the fans find to be more important. The man to the right is closer than the man to the left showing once again the differences in the power of the bands. Kerrang! Is also shown in a white font which is a giant contrast to the dark clothing and background that the magazine shows. The dark clothing also shows the stereotypical ‘rocker’ look which is an example of their music when this magazine was released. None of the members have shaved wither which shows that because of the rough year that they’ve had they haven’t had time too fully look after them selves. There is a rectangle which says ‘World Exclusive’. This makes the reader think that all information within this magazine wont be found anywhere else and so they will feel as though they have to buy this magazine to know everything about this band. The pull quote, “There were many brutal days,” makes the reader wonder what could have been so brutal whilst making music. The name of the band is the second biggest font on the page so the reader will instantly go from the title to the headline. ‘Ever’ is in italics which emphasizes how difficult the year was for them. They are all looking into the camera which is direct address which makes the reader feel less ’closed off’ from the band. The photo used looks like it was 3 point lighting and is at eye level. The shot looks to be a medium shot but gets further out the more the further the artists go. Each member of the band has a shadow casting on their face which could show their past and two of the members had a rough child and so the shadow many represent the dark past but they are mostly covered in light meaning it was only a small part of their life. The name of the band is bigger than the pull quote which shows more people only care about he band itself than what they have to say. The posters listed at the bottom all have the stereotypical “heavy metal” pose and appeals to the older rock fans once again allowing the magazine to appeal to those in an older demographic. All of the photos look as though they are all in action. And most seeming to be with ambient lighting and from a low angle. All of the people shown on the front cover are men which once again shows the power and dominance that men have in the genre of rock. The only woman on the cover doesn't’t show her face and the only part visible is her chest which shows how over sexualized women are in any form of genre or just in general.

Transcript of Media Deconstruction

Page 1: Media Deconstruction

The barcode is nice and compact in the bottom right corner. It also has the price tag and issue number all along side it which means the magazine can focus on the bands and the attention from the reader is brought straight to the bands rather than the price like other magazines

’Sex! Spandex! Sharpies?!’ This headline is quite eye catching but is not surprising to Steel Panther fans due to their ’glam rock’ appearance. The photo along side it is a fan photo with one of the band members signing a fans chest which also shows the reputation that the band are quite promiscuous The photo looks to be taken with a flash due to the dullness of the light and the fact it looks like a ‘meet and greet’ photo.

All of the words are in capitals which makes it seem kind of ‘shouty’.The font all has the stereotypical rock vibe to it and so then makes the magazine seem a lot more aggressive. The colors of the magazine are also quite rock like. Red usually represents anger and love. This is fitting for its genre because many fans love the bands but bands also the stereotype of the genre is angry. The yellow font makes it seem a lot happier.

Older heavier bands are featured and shown in bright colors. Both features show that both bands are not yet doe being a band which makes older rock fans want to bye the magazine and find out why and if and when they will.Also, for people who don’t know the Layne is, the headline is very confusing and then makes other people want to know about it

The lead singer of 30 Seconds to Mars is in front of the masthead where as the other two members are behind it. This shows the power difference in the members and who the fans find to be more important. The man to the right is closer than the man to the left showing once again the differences in the power of the bands. Kerrang! Is also shown in a white font which is a giant contrast to the dark clothing and background that the magazine shows.The dark clothing also shows the stereotypical ‘rocker’ look which is an example of their music when this magazine was released. None of the members have shaved wither which shows that because of the rough year that they’ve had they haven’t had time too fully look after them selves. There is a rectangle which says ‘World Exclusive’. This makes the reader think that all information within this magazine wont be found anywhere else and so they will feel as though they have to buy this magazine to know everything about this band.The pull quote, “There were many brutal days,” makes the reader wonder what could have been so brutal whilst making music. The name of the band is the second biggest font on the page so the reader will instantly go from the title to the headline.‘Ever’ is in italics which emphasizes how difficult the year was for them.They are all looking into the camera which is direct address which makes the reader feel less ’closed off’ from the band. The photo used looks like it was 3 point lighting and is at eye level. The shot looks to be a medium shot but gets further out the more the further the artists go. Each member of the band has a shadow casting on their face which could show their past and two of the members had a rough child and so the shadow many represent the dark past but they are mostly covered in light meaning it was only a small part of their life. The name of the band is bigger than the pull quote which shows more people only care about he band itself than what they have to say. The posters listed at the bottom all have the stereotypical “heavy metal” pose and appeals to the older rock fans once again allowing the magazine to appeal to those in an older demographic. All of the photos look as though they are all in action. And most seeming to be with ambient lighting and from a low angle.

All of the people shown on the front cover are men which once again shows the power and dominance that men have in the genre of rock. The only woman on the cover doesn't’t show her face and the only part visible is her chest which shows how over sexualized women are in any form of genre or just in general.

Page 2: Media Deconstruction

All of the page has roughly the same color scheme as the front cover with the yellow, black and red. However, there is a stripe of blue at the top and it looks out of place and not as professional.The font at the top is the stereotypical Kerrang font that looks like shattered glass which means they are consistent through out the issue.

There are a lot of subheadings for the contents but it makes it easier to read and go through. All of the page numbers for the contents page are in order which shows that the magazine is organized but it is a giant contrast compared to the way they set the rest of the magazine out. It also appears to attempt t appear to an older demographic due to the ‘K! quiz’ at the bottom of the contents list. There is a pun underneath this heading as well which makes it relatable to younger people and so they will then get involved with the quiz. They also have an area specific for feedback which shows that they care what the readers think and it’s a good way to ’interact’ with them. ‘Pop-punk’ is also scattered about the page which shows that that may be the common theme for the magazine that week. All of the features in each section of the contents page go from the most popular in that section to the least popular which shows they don’t pay that much attention to smaller rock bands wanting to gain a few more fans. The language and register of the contents page is informal and relatable to average British rock fan and almost makes it easier to read.

The dominant image shows the lead singer of the band We Are The In crowd. She is also the most attractive member of the band and so makes her eligible to be the main image. She also has direct eye contact with the camera and is at eyelevel from a mid shot. The background which she is in is plain but almost fully grey which shows that it was an official photo shoot and not an informal backstage one which means that even with the fame, she still has time to do shoots.The photo seems to be taken with 3 point lighting, this could represent that in that moment in time of her life she was surrounded by lights and fame. Her facial expression appears to be quite happy compared to the usual ‘rocker’ pose. She is also wearing quite comfortable looking clothes which shows that artists aren’t only just normal people but her job is more for fun than it is for fame. Underneath her shows two double page spread referencing ‘pop-punk’ which is a term thrown around loosely for certain bands and the magazine shows that by putting two double page spreads with almost the same title on the contents page.There is a quick message from the editor which makes the reader feel slightly more welcome. He calls his own magazine special which shows he is confident and prod of this specific issue and may link to why the issue number is at the top. Also, he talk about the main theme of the magazine which is pop punk but some people may not know that if they didn’t read the editors note. He also says how there is stuff for everyone and so this gain more readers because he is reaching to a high demographic.There is also a signature from the artist which makes the letter seem a lot more personal.The Language and Register of the brief message is informal and vain due to his high opinion of his own magazine which may be a good thing because no one wants a magazine that even the editor doesn’t like.

The blue banner along the top repeats the name of the magazine and also has the issue number and cover date. This shows that they want people to remember what they're reading and the format of the magazine

There is a slight plug to get a book about Dave Grohl one of the most famous people in rock. However, in small text underneath it says you need a subscription but because it says ’get’ it makes the reader go straight to the plug.

Next to the double page spread to the left there is a circle which looks like a copy of the Sex Pistols badge who are known for their punk sound. This may represent how most pop-punk bands always say they are influenced by bands like the Sex Pistols. It may also show that since that band there has been no originality to the pop-punk or punk sound in general.

Page 3: Media Deconstruction

Frank Iero is wearing a suit which is ironic compared to the genre he is a part of and he doesn't surround himself with forms of professionalism. He has his symbol on his cufflinks which shows that all of his money and fame has came from his name and not his past. Despite wearing the suit, all of his tattoos are shown which represents that he is hiding amongst a cover of ‘political correctness’.The photo uses a key light and back light with a shadow to the right hide of his face which shows a dark past. The photo has been taken at eyelevel and due to how close of a shot it is, it makes the reader feel close and personal with the artist due to the direct address. Also, despite wearing the suit, he isn’t clean shaven which means its all a cover up.The photo is a single shot of him which doesn’t continue onto the next page which makes it look like a more professional magazine that’s aimed at an older demographic.

In the strap-line, ‘The Black Parade’, his name and ‘Parachutes’ are all bolded. This shows his past, who he is and his future all in one short introduction.There is a pun in the strap-line also. “Celebrations marching on,” is a pun about the Black Parade album which would only be clear to My Chemical Romance fans. The credit to the photographers is on the lower centre of the page rather than in the by-line which is most likely to make the symmetry better. The intro to the article itself talks about how he is in a taxi whilst the ‘chat’ is happening which shows slight unprofessionalism even though he is wearing a suit. The article begins by talking about how his birthday is on Halloween which links to the stereotype that most of his fans have chosen Halloween as their favourite season. They included a section where he joked about getting his age wrong which is a stereotypical ‘OAP’ thing to do. The font is straight up and not in your face once again linking to the appearance of professionalism. His symbol is in the middle of the ‘O’ in ‘For’ which is also the only letter in the heading which the symbol would be able to go onto. His name is also in the top right corner which allows readers to quickly scan to the page which he is on.The language and register in the article is smooth and easily read whilst also maintaining an almost formal tone. The colour scheme is quite neutral and dark which relates to his earlier life and also his music and it is also not bright and eye-catching making it look more professional compared to other articles. ‘Time for Business’ is the largest text on that page which links with the photo because he looks professional and well adjusted.

Page 4: Media Deconstruction

The colour scheme is the stereotypical red, white and yellow but it also had little bits of blue in it. All of the colours used have been used in equal amounts with no dominant colour.The cover itself is messy and untidy representing most of the music with in the rock genre, but it also looks like the rock version of a kids pop magazine and so seems so be aimed at a younger demographic.The lead singer is at the front of the dominant image and covering the masthead which shows that the band is important but because he is the only one covering a part of the masthead, he is what ‘makes’ the band.There is a plug in the bottom right-hand corner about reviews of the biggest bands then which some people would buy the magazine for that to make sure they weren't wasting their money on an album.The ‘asking’ part of ‘asking Alexandria’ is the largest word which can be seen as a pun because they would have been getting asked questions.The pull quote says, “this isn't a cliché” when in reality, they look like the cliché rockers of 2013 and it also links to the subheading, “off the hook,” because most rockers are seen as wild and crazy.The barcode and price are separate which may be because they don’t want to particularly highlight the high price they have to pay for the magazine. The dominant image has all of the members using direct address bar one who has sunglasses on and so shows that he is the most mysterious member of the band. The photo has been taken at eye level with 3 point lighting and uses a wide portrait shot and the photo isn't in the centre but more the right to make way for more features which shows that they aren’t the most important thing in the magazine. All of the language and register used is purely for advertisement because its more enticing than informative.

The font used is almost always the exact same which means they like to have the magazine have a more ‘messy’ font rather than other magazines for an older demographic.The ‘only 2013 preview you need!’ and ‘new album reviews’ are overlapping the masthead which shows most people will buy the issue for those things rather than the title of the magazine. All of the posters at the right pug are of bands most famous at the time of the issue being released.The section previewing the cover of the free cd is bigger than the font used for the main band featured in the magazine which means the magazine knows that people will buy the magazine for the free cd rather than the main artist. ‘new’ is the biggest word in the sell-line ‘new album interviews with’ which means that people don’t want to read the same thing over and over again. Also, Letlive has the largest font in that section which means they were the most popular at that time whilst the interviews were happenings. ‘New bands’ in ‘all the new bands’ is underlined and highlighted which shows the need for newer bands from people at that time and the editor of the magazine knows they are featuring the same bands over and over. The most famous bands on the cover of the cd have the largest font. The masthead look tidy and almost formal compared to the rest of the cover which looks quite messy. This could represent that the editors want the magazine to look professional but the music genre that it is revolved around isn't seen as professional. ‘Unmissable!’ is shown on the magazine which means the album wont be able to be downloaded which was when downloading music was at its peak and so people would be tempted to buy the magazine just for this limited edition album.

Page 5: Media Deconstruction

The issue number is shown in the corner with the magazine logo which may be in case of copyright purposes.There is a message from the editor which makes the magazine seem a bit more personal. In the letter, the editor talks about an album called Dirty Work which makes the photo of him at the bottom seem like a pun due to the mop that is in his hand. The language seems formal but slips into informal at some points. All of the bolded font is the same as the masthead. There is also no dominant image which means there is no main focus in the magazine.Most of the photos used are just of the lead singer in those bands. There is no signature at the end of the editors letter which makes it seem less personal and more like an ‘edit’ like it is titled.

The contents page has photos of main artists from each main section which shows that there's something in the magazine for everyone without having to read through the full contents page.All of the names of the different artists are highlighted so that the reader can quickly skim through the page and save time.There is no assigned pages which means the reader has to look in between those pages which also allows the reader to see what other contents is in that page without just skipping it. Both photos on the left side are taken at eye level, mid shot and with a back light and key light which shows that that is the stereotypical photo style.Only main artists have exact page numbers and those exact page numbers are on the photos.

Page 6: Media Deconstruction

The colour scheme for this page is mostly black and white which adds to the horror vibe but there is also red which matches the hair colour of one of members and so all the colours link well together.The heading links to the photo because they are all dressed as what would be perceived as ‘devil worshippers’ and also the background has a Blair witch feel to it.The ‘a’ in ‘superstars’ has been replaced with an upside down pentagram which is often seen as satanic as well.‘I believe in music as a religion’ may have been chosen as pull quote to show that that is the only thing they want holding them back.The pull quote is from the lead singer which shows that most people only care about what he is saying over anyone else.

The language and register used is informal and more towards a younger demographic rather than someone in their 30’s due to the swearing as well. The photo uses natural lighting which makes it seem more realistic than if they were to use a green screen. It is also from a higher angle which makes them look almost inferior which could relate back to their past of being bullied in high school. And it used a mid shot.The lead singer is at the front compared to the other who are at the back which shows people view him as the most important.They all cover the front page with direct address which may make the reader feel intimidated.