MEDIA DATA deutsche startups

deutsche-startups.de Stand: 04/2018

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The leading portal for entrepreneurs in digital businessFactsheet | deutsche startups | deutsche-startups.de

deutsche-startups.de provides information and

news regarding the German internet start-up

scene. Interviews, portraits of individual startups

and founders and market surveys on interesting

segments complement the offer. Deutsche-

Startups.de is a reference book for ideas,

concepts, founders, investors and startups from

Germany. Target group of Deutsche-startups.de

are budding and established founders and

investors, who want to find comprehensive and

detailed information on all e-business issues.

Key data

Target audience

▪ Web developers, portal operators

▪ Founders

▪ Venture capital provider, investors

▪ Web shop operators

Sections

▪ #startupticker

▪ Start-ups

▪ People

▪ Deals

▪ Know How

▪ Software & IT

▪ Galerien

Traffic

Page Impressions

Visits

Uniques

MOBILE INVENTORY

464.567

292.174

160.000

3

54

46

37

34

13

11

23

50

33

Men

Women

20-29 years

30-39 years

40-49 years

> 49

Commercial decision makers*

3.000 EUR and higher

4.000 EUR and higher

110

90

266

247

78

22

156

134

152

The leading portal for entrepreneurs in digital businessMarket research | deutsche-startups.de

Socio demography

Gender

Age

Current profession

HHNI

User share in percent Affinity Index**

* Commercial decision makers = Self-employed, liberal professions, high level officials, executives** Affinity index: the weight of a specific target audience compared to the total population in case of a specific mediumSource: AGOF digital facts 2016-09

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Ad Specials | Integrations | CooperationsButton + Microsite | The classic advertorial

Link to an external landing page or an integrated microsite with individual product info in the look & feel of the site.

Individual microsite – further specifications on request

Teaser Button (300 px width

x height flexible)

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Ad Specials | Integrations | CooperationsKeyword Targeting | deutsche-startups.de

Keyword Targeting | Context-based delivery of your advertising campaign

Your campaign in a suitable environment

We advise you in

finding the right

keyword cluster.

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Ad Specials | Integrations | CooperationseBooklet | The intelligent combination of editorial and customised content

The USPs:

▪ Image transfer and increased sympathy

▪ Undivided attention

▪ Minimising waste coverage

▪ Increasing the advertising effectiveness

▪ Performance review and investment security

Further informations on our website:

businessad.de/werbeformen/integrationen

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1. Consisting of editorial and customised content (in each case maximally three pages . Topical focus on the client’s wishes in consultation with the online editorial team. Adherence to journalistic freedom and editorial independence.

2. The customer is represented by an exclusive wallpaper. Supportive effect guaranteed by: Editorial and advertising promotion as well as co-branded advertising material.

3. ”presented by“ + client‘s logoClient‘s advertising media

Client‘s content

Client‘s content

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The sponsored post is a native advertising in the editorial style of deutsche-

startups.de. Advantages: In addition to the visitors of the website you also

reach readers, newsletter subscribers, the followers on Twitter and fans on

Facebook. It is a guest article contributed by the advertiser with up to 5,000

digits. The sponsored post is suitable for introductions of companies and

products.

▪ Textlink in the news ticker (4 weeks)

▪ 24 hours on the homepage (Slider)

▪ SEO effective

▪ Twitter followers – about 89,000 / Facebook fans – about 90,000

The sponsored post will be archived. Examples: http://www.deutsche-

startups.de/tag/anzeige/

Specifications: Photo (on top) 720x480 px, photos in the text 580x360 px ->

1 photo on top, max. 2 photos in the text, 30 KB | The headline is allowed to

be 60 digits long (inclusive the words "Sonder-Veröffentlichung"). The lead

text (between headline and lead picture) is allowed to be up to 280 digits

long | Length of the text may be 5,000 max. 5,000 digits long | Up to four

hyperlinks are allowed | Video is possible

Ad Specials | Integrations | CooperationsSponsored post| deutsche-startups.de

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Ad Specials | Integrations | CooperationsViral lottery | Integration into deutsche-startups.de + sponsored post.

Integrated lottery as a sponsored post

The lottery is a version of the sponsored post.

The lottery is designed in a predetermined

procedure in participation with the customer.

The organisation of the lottery, including the

distribution of the prizes is done by the

publisher.

In consultation with deutsche-startups images of

the winners can be announced in a follow-up

report.

Lottery

Button

Nativer Teaser

Lottery as a sponsored post

Teaser measures:on the homepage. An integrated button in rotation can be booked additionally..

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Ad Specials | Integrations | CooperationsSocial Media Plug-in (Microsite) | deutsche-startups.de

Social Media Plug-in | Integration into the microsite

Your Twitter Promotion

Ihr TwitterAccount

Your Facebook Promotion

Facebook

Google +

Twitter

Xing

Beratung zum Thema

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Select an existing theme to match your brand

OR

You have your own idea for a topical sponsorship and want to access existing

editorial content? Contact us for further information.

Benefits:

• Image transfer: Immediate proximity to the editorial content. Credibility

and trust of the media brand are transferred to the customer and the

product.

• Undivided Attention: The customer enjoys exclusive advertising rights. In

the theme sponsorship advertisements from other clients are excluded.

The selection of surrounding banners is done by the customer.

• Minimising wastage: The topical sponsorship addresses the target group

which is interested in the subject on the site.

Ad Specials | Integrations | CooperationsPowered by | deutsche-startups.de

„powered by…“ - Highjack a topical focus of the editors with

your brand

powered by…

Fixed placed Wallpaper (optionally)

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Ad Specials | Integrations | CooperationsBrand hub| deutsche-startups.de

Brand hub with an own Navilink | Upon booking four Sponsored Posts

Microsite SEO effective: www. deutsche-

startups.de/Kunde

Navilink

SponsoredPost

Lottery

WhitePaper

Beratung zum Thema:

Facebook

Google +

Twitter

Xing

Lottery

SponsoredPost

SponsoredPost

Link

White paper download(with client‘s contents)

Aggregation of product presentations

(sponsored posts)

Product videos (your ownVideo material)

Social media channel

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Interstitial

Interstitial 300x400px (with Reminder)

Only bookable with FC 1/30 min

Rollover

Rollover 640x960px

Integrated banners

MMA 6:1 300x50px

MMA 4:1 300x75px

MMA 2:1 300x150px

Premium Rectangle 300x400px

Mobile High Impact Ad 300x300px/300x250px

Mobile Halfpage Ad 300x600px

Mobile Medium Rectangle 300x250px

Mobile advertising | The ideal add-on to onsite-campaignsResponsive design | deutsche-startups.de

Example Premium Rectangle 300 x 400px

▪ Placed before the content

▪ Maximum visibility

▪ Can also be booked as a cross-channel fixed

placement

Mobile advertising formats

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The leading portal for entrepreneurs in digital businessRates | deutsche-startups.de

Display Website Rotation Segment Rotation Channel Rotation

Super Banner 50 € 40 € 30 €

Skyscraper 65 € 55 € 45 €

Medium Rectangle 90 € 80 € 70 €

Ad Bundle UAP 70 € 60 € 50 €

Halfpage Ad 100 € 90 € 80 €

Wallpaper 100 € 90 € 80 €

Billboard Ad 110 € 100 € 90 €

Sitebar Ad 110 € 100 € 90 €

Layer / Banderole 110 € 100 € 90 €

Floor Ad 130 € 120 € 110 €

All rates in CPM, unless otherwise indicated: Expandables with a CPM-supplement of 25%

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The leading portal for entrepreneurs in digital businessRates | deutsche-startups.de

Mobile Homepage / Section Website Rotation Segment Rotation Channel Rotation

MMA 6:1 40 € 35 € 30 €

MMA 4:1 40 € 35 € 30 €

MMA 2:1 55 € 50 € 45 €

Mobile Medium Rectangle 90 € 85 € 80 €

Mobile Halfpage Ad 100 € 95 € 90 €

Mobile High Impact Ad / Premium Rectangle 100 € 95 € 90 €

Interstitial 110 € 105 € 100 €

Mobile Rollover 115 € 110 € 105 €

Multiscreen combinations Homepage / Section Website Rotation Segment Rotation Channel Rotation

Wallpaper + Mobile Halfpage Ad 100 € 90 € 80 €

Billboard + Mobile Halfpage Ad 110 € 100 € 90 €

Billboard + Mobile High Impact Ad 110 € 100 € 90 €

Ad Bundle UAP + Mobile Medium Rectangle 70 € 60 € 50 €

All rates in CPM, unless otherwise indicated: Expandables with a CPM-supplement of 25%

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The leading portal for entrepreneurs in digital businessRates | deutsche-startups.de

Integrations / Native Website Rotation Segment Rotation Channel Rotation

Advertorial (Button + Microsite) On request

eBooklet On request

Sponsored Post 1,500 € fix

Sponsored Post Refresh 250 € fix

Article Sponsoring On request

All rates in CPM, unless otherwise indicated: Expandables with a CPM-supplement of 25%

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Volume discounts

From 20,000 € 3 %

From 50,000 € 5 %

From 75,000 € 10 %

From 100,000 € 12 %

From 200,000 € 14 %

* Be granted in relation to cash / goods discounts.You can find our terms and conditions under http://www.businessad.de/agb

Minimum booking volume: 1,000 € (net)

CPM surcharge

Expandables 25 %

Video Ads 10 %

Conditions and Specifications

Technical specifications

http://www.businessad.de/downloads

Delivery of the advertising media to banner@businessad.de

3 working days before placement (advertisement), 5 working days in case of

content marketing

Redirect: Third-Party-Advertising is possible

Targeting: Comprehensive possibilities for targeting:

• Regional / national (A - Austria, CH - Switzerland)

• Temporary

• Browser-specific

• Operating systems

Quality control

• Optimised campaign monitoring

• Transparent reporting

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For further information.

For international inquiries please contact our german headquarter. Business Advertising GmbHHeadquarter DüsseldorfTersteegenstraße 3040474 Düsseldorf

Tel.: +49-211-179347-50Fax: +49-211-179347-57

E-Mail: werbung@businessad.de | Website: www.businessad.de