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MEDIA DATA ANDADVERTISING PRODUCTS

Web+Mobile07/2017

Advertise where your customers are.

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About comparis.ch

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comparis.ch has been the leading Swiss Internet comparison service since 1996. It enables consumers to quickly and easily compare the rates and services of insurance companies, banks and telecom

providers. Using these comparisons and ratings, consumers can make an informed decision and switch directly to the provider offering the best price-performance ratio.

comparis.ch offers as well the largest online marketplace for cars, motorcycles and property in Switzerland, as well as a price comparison tool for shopping.

Fed up of excessive advertising wastage? Are you targeting your Internet searches for customers effectively? Users of comparis.ch

are consumers in the decision-making phase. Advertising on comparis.ch has the effect of shelf talkers in the supermarket.

We will show you how you can best reach your target audience on comparis.ch, and would be pleased to prepare a no-obligation quote tailored to your needs.

Advertise with comparis.ch

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Our strengths, your advantages

comparis.ch ist «Top of Mind»

Extensive reach Big impact Strong brand Your target group precisely

84 per cent of Swiss Internet users are familiar with our comparison services.

Three in four users looking for information about insurance online use comparis.ch to do so.

Over 58 million visits in 2016 alone demonstrate that there is a keen interest in the services of comparis.ch.

Our users appreciate the transparency and potential savings offered by the comparisons.

Visitors of comparis.ch are consumers in the decision-making phase.

Advertising on comparis.ch has the effect of shelf talkers in the supermarket.

Thanks to the objectivity of the comparisons, consumers find Comparis to be highly credible and trustworthy. Strong branding increases quality of contacts.

You have the option to define your target audience precisely and only address those people who are interested in a product or service. This ensures efficient advertising.

For over 20 years, comparis.ch has been one of the most widely used websites and the leading Internet comparison service in Switzerland.

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Reach

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Das Angebot von comparis.ch zählt mit einer Reichweite von 22%*1

zu den am meistbesuchten Websites in der Schweiz.

2,164,000 unique clients per month

7,900,000 visits per month

94 million page impressions per month

5 minutes average time spent on page

90 per cent of traffic is from Switzerland

Monthly Traffic*2

*1 Source: NET-Metrix profiles for online reach 2016/2 *2 Source: NET-Metrix Audit, October 2016

900.000.000Page Impressionlast year

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User profiles

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32%

51%

17%

27%

38%

35%

14 - 3435 - 54older then 55

49% 51%

malefemale

Quelle: NET-Metrix-Profile 2016/2

Education

GenderAge Language

5%

23%

72% DEFRIT

Higher

Further

Compulsory

34%

24%

10%

32%

Household income

CHF8.000+

CHF 4.000- CHF 8.000

bis CHF 4.000

keine Angabe

15%

59%

25%

Household type

Single-person household

Multiple-person householdwith children up to age 14

Multiple-person householdwith no children under 14

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Placements (channels)

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Run of site:comparis.ch

ComparisonsInsurance

ComparisonsFinance

MarketplacesProperty/vehicles

Other areas

Our standard product for launching campaigns with a broad reach.

comparis.ch is a unique advertising partner for placements in the field of health insurance in particular.

The area of Finance offers a high-quality environment for reaching a very attractive target group.

Listing ads from the biggest property portals, comparis.ch features more than 300,000 properties.

It also boasts the largest car and motorcycle marketplace for new and used vehicles in Switzerland.

Advertise on the other areas of our website, such as Telecommunications, Moving to Switzerland or our new Price Comparison site.

Your campaign can run on

all sections of comparis.ch.

✓ Health insurance ✓ Car insurance ✓ Personal liability ✓ Motorcycle insurance ✓ Life insurance ✓ Legal protection ✓ Pet insurance ✓ Earthquake insurance

✓ Personal loans ✓ Mortages ✓ Credit cards ✓ Car leasing ✓ Withholding tax ✓ Taxes ✓ Pillar 3a

✓ Property market ✓ Car market ✓ Motorcycle market

✓ Moving to Switzerland ✓ Product comparison ✓ Telecommunications ✓ Produkt-Preisvergleich ✓ Electricity

Choose the areas in which you want your campaign to run. You can also choose a combination of channels.

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Standard formats Web

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Medium Rectangle 300x250

Half Page Ad300x600 / „sticky“

Wideboard 994x250

Alternative size - Wide Skyscraper (160x600)Maxiboard (994x118)Billboard (970x250)

Leaderboard (728x90)

comparis.ch Run of Site (RoS) Ad can run on all pages at comparis.ch.

CPM 30.- CPM 50.-

Channels: areas and marketplaces Insurance, finance, property market, vehicle market CPM 40.- CPM 60.-

Comparisons and other fields Specific comparisons (e.g. health insurance, personal liability, credit cards, tax) and other fields (e.g. telecommunications, moving to Switzerland)

CPM 50.-CPM 70.-

CPM 105.- Health Insurance channel*

Surcharges / discounts For more information see “Targeting” page: frequency capping + CHF 5 / tiling + CHF 5

MediumRectangle

Wideboard (994x250)

Half Page 300x600

Not all formats are available on all pages. Individual placements may differ. CPM = cost per thousand impressions * DISCOUNT: just CPM CHF 70 from December to August

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Standard formats Mobile

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Mobile Banner 320x160

Medium Rectangle 300x250

Alternative Werbefläche320x100320x50

320x100320x50

comaris.ch Run of Site (RoS) Anzeige kann auf allen mobilen Seiten von comparis.ch angezeigt werden.

TKP 30.-

Channels: Bereiche & Marktplätze Versicherungen, Finanzen, Immobilienmarkt, Fahrzeugmarkt

TKP 40.-

Vergleiche & Themengebiete Einzelne Vergleiche (zB Krankenkassen, Säule 3a, Kreditkarten, Steuern) sowie Themengebiete (zB Telekommunikation, Umzug in die Schweiz)

TKP 50.-TKP 75.- Krankenkassen-Vergleich*

Aufpreise/ Rabatte Ausführliche Informationen auf der Seite „Targeting“

Nicht alle Formate sind auf allen Seiten verfügbar bzw. kann die exakte vereinzelt Platzierung abweichen. In den comparis.ch Apps bieten wir aktuell keine Display-Werbung an. * RABATT: TKP 70.- von Dezember bis August

More and more Internet users are accessing comparis.ch from their smartphone while on the go. Our responsive mobile site offers attractive advertising space with high visibility and flexible formats.

MediumRectangle

Mobile Banner

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Targeting

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Housing tenure Rent, buy

Property type House, apartment

Vehicle typeNew, used or demonstration vehicles Vehicle make Major car and motorcycle makes

Vehicle model Most popular models

Vehicle age Grouped by vehicle age

Vehicle price Grouped by vehicle price

Vehicle body type Convertible, estate, saloon, sports car

Surcharge per targeting option + CHF 10

Surcharge for frequency capping + CHF 5 Surcharge for tiling + CHF 5

Behavioural With your advertising message, track users who visited a particular section, then switched to other sections, or returned to the page later.

Geotargeting Cantons, or countries outside Switzerland

Gender Male/female

Household (family with children) Singles, couples, families with children

Age Grouped by age

Deductible CHF 300–500 or 1000–2500

Weitere Targeting-Möglichkeiten auf Anfrage

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Newsletter

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600.000 recipients

30% average open rate

every 3-4 weeks send frequency

2-3 content topics per newsletter

Newsletter Facts

More than half a million users receive the Comparis newsletter, which contains the latest information on tariffs, interest rates and prices, as well as expert advice and tips relating to health, finance and taxes. Take advantage of this reach to communicate your services directly to our users.

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SpecificationsConditionsDiscounts

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Minimum order value CHF 3,000 per campaign

Surcharges and discounts Surcharges for targeting options (see “Targeting” page)Surcharge for frequency capping/tiling + CHF 5 each Surcharge for exclusivity on request

We offer attractive discounts based on booking volume and booking period.

General Business Conditions The General Business Conditions of comparis.ch AG form an integral part of all booking agreements. The customer expressly declares having read and accepted them. Our agreements are governed exclusively by Swiss law. The sole place of fulfilment and jurisdiction is the head office of comparis.ch AG. The General Business Conditions are also available to view on our website: https://en.comparis.ch/comparis/werbung/werbung.aspx

Delivery of data At least 3 days before the start of the campaign. If delivery is delayed, we cannot guarantee that the campaign will start on time.

File format: GIF, JPEG, HTML5, 3rd party tag Dimensions according to format booked File size: max. 200 KBFile formats: HTML5, GIF, JPEG, 3rd party tag, tag in tag

Integration of click command and tracking pixels available for all formats All delivered tags must use SSL (Secure Sockets Layer). This includes data delivered subsequently in HTML itself as well as iframes and links.

Permitted file formats for components of HTML advertising materials are: .JS, .CSS, .GIF and .JPG. The files must be located at the same level as the HTML file (no paths in subfolders).

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Your contacts

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Thomas StadlerHead of Online Advertising thomas.stadler@comparis.ch

comparis.ch AG Birmensdorferstrasse 108

CH 8003 Zürich

Rahel WaltertProduct & Campaign Manager rahel.waltert@comparis.ch

Unsere Adresse

Rahel WaserSales Manager Online rahel.waser@comparis.ch

The Online Sales Team at comparis.ch will be pleased to answer all your questions on media campaigns and the advertising options available, and can provide a no-obligation quote.

You can contact us by e-mail at werbung@comparis.ch.