Media Convergence - Viral Marketing
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Transcript of Media Convergence - Viral Marketing
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Media Convergence | News Advertising Business: less interruption,more conversation … focus on viral marketing
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Reason-why about meme & Viral videos
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loliCon
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PeDobear
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KeeP Calm anD Carry on
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Double Facepalm
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Triple facepalm
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Social media effects
Social Media
effects
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nyan Cat
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Word of Mouth Visualized Word of Mouth Visualized
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Tribes & explorers counts
Tribes & explorers
counts
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Good content allways goes viral …
Good-content allways
goes viral …
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Good content allways goes viral … not
… not
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the stanForD CommenCement sPeeCh
Steve Jobs' 2005 Stanford
Commencement Address
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Content, context, purpose & branded content
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Viral marketing lies & viralization process
Viral Marketing lies vs viralization process
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Show me the money
Just jokes , classic branding. Action, not reaction
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hanDs-Free motion Control
Leap Motion from
Nintendo´s WII (Kinect & PS3
Move later)
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run hall as hall
ASICS Run With Ryan. NYC
Metro Marathon
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ParKing Pinball in Paris
Ford Pinball Urban
Experience
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art on snow
Red Bull Off the Planet
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Funny but really …
Funny, but now really …
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… show me the money!
Show me the money
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strato-Felix
Felix Baumgartner'
s supersonic freefall from
128k' - Mission
Highlights
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Now reaction, answers, conversation: where the money is
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iPhone Cover
Ben Lowy´s Time cover
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sPiCe hits +80.000 results …
copycats & meme
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maKe it Count
Neistat III & Nike
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you have lieD to us …
Comment on Bodyform’s fanpage
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the truth
Bodyform responds
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Viral marketing lies & viralization process
Viral Marketing is about being moving,
emotional, trendy …
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Viral marketing lies & viralization process
Viral Marketing is about social sharing strategy
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Viral marketing lies & viralization process
Viral Marketing is about funnel and metrics
planning
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1. Experiences vs product 2. Story vs branding 3. Real vs Corporate
But overall
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@mandomando Armando “Mando” Liussi Depaoli This work is under a Creative Commons licence
Thank you! Let´s keep in touch
mandomando.com
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Viral video list
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Intro Susan Boyle: http://youtu.be/RxPZh4AnWyk Charlie Bit My Finger: http://youtu.be/_OBlgSz8sSM Otters Holding Hands: http://youtu.be/epUk3T2Kfno Dramatic Chipmunk: http://youtu.be/a1Y73sPHKxw Hey Jude Kid: http://youtu.be/wgrrQwLdME8 Numa Numa: http://youtu.be/60og9gwKh1o Randy Pausch Last Lecture: http://www.youtube.com/watch?v=ji5_MqicxSo Royal Wedding Ad: http://youtu.be/I4mf5yqn1aw Old Spice Guy: http://youtu.be/owGykVbfgUE The Force Volkswagon Commercial: http://youtu.be/R55e-uHQna0 Galactic Empire State of Mind: http://youtu.be/YNyE2xExktA The Six Ways You'll See Your Dad: http://youtu.be/YG_nHfZ1wjQ Bad Romance Parody: http://youtu.be/LWxTGJ3TK1U Make it Count: http://youtu.be/WxfZkMm3wcg
Leave Britney Alone!: http://youtu.be/kHmvkRoEowc Skateboarding Dog: http://youtu.be/CQzUsTFqtW0 David After Dentist: http://youtu.be/txqiwrbYGrs The Rise of Sharing Culture Charlie The Unicorn: http://youtu.be/Q5im0Ssyyus Evolution of Dance: http://youtu.be/dMH0bHeiRNg Crush On Obama: http://youtu.be/wKsoXHYICqU Diet Coke + Mentos: http://youtu.be/hKoB0MHVBvM Daft Hands: http://youtu.be/K2cYWfq--Nw MISSING OK Go - Here It Goes Again: http://youtu.be/dTAAsCNK7RA Guy takes a photo of himself every day for 6 years: http://youtu.be/6B26asyGKDo Chocolate Rain: http://youtu.be/EwTZ2xpQwpA Badger, badger, badger…!: http://youtu.be/iOPjdMV2xbA MISSING Guiness World Record for most T-Shirts worn at
one time: http://youtu.be/r6tlw-oPDBM Friday: http://youtu.be/kfVsfOSbJY0 going to the store: http://youtu.be/iRZ2Sh5-XuM United Breaks Guitars: http://youtu.be/5YGc4zOqozo The Force Volkswagon Commercial: http://youtu.be/R55e-uHQna0 Downfall: Famous Bunker Scene (Original, see the parodies): http://youtu.be/y2fl-sHUwrc LonelyGirl15: http://www.youtube.com/user/lonelygirl15 Guy fights bear for salmon: http://youtu.be/rPZNjtODzFI Where the Hell is Matt? 2006: http://youtu.be/bNF_P281Uu4 MISSING Auto-Tune the News 2: http://youtu.be/tBb4cjjj1gI Grape lady falls!: http://youtu.be/aMS0O3kknvk Google Chrome: It Gets Better: http://youtu.be/7skPnJOZYdA Fred: http://www.youtube.com/user/fred
Video list thanks to PBSoffbook
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From Accidental to Intentional The Sneezing Baby Panda: http://youtu.be/FzRH3iTQPrk Charlie Bit My Finger: http://youtu.be/_OBlgSz8sSM Scarlet Takes a Tumble: http://youtu.be/le-BoDs-Yt8 Zombie Kid Likes Turtles: http://youtu.be/le-BoDs-Yt8 Technoviking: http://youtu.be/_1nzEFMjkI4 The cat is planning something evil: http://youtu.be/TQBMPDbqlvc Baby Dancing to Beyonce: http://youtu.be/ikTxfIDYx6Q afro ninja: http://youtu.be/BEtIoGQxqQs yatta: http://youtu.be/rW6M8D41ZWU It's Peanut Butter Jelly Time!!!: http://youtu.be/Z3ZAGBL6UBA David After Dentist After REMIX: http://youtu.be/N618fLxQP6w MISSING La caída de edgar THE MOVIE star wars reloaded piton puente: http://youtu.be/V0Y5sTchMYs Bill O'Reilly Flips out - techno REMIX: http://youtu.be/q6W7FY0-mks Auto-Tune the News: Bed Intruder
Song!!!: http://youtu.be/hMtZfW2z9dw MISSING Jizz In My Pants: http://youtu.be/4pXfHLUlZf4 MISSING Saturday Night Live - Dick In A Box: http://youtu.be/WhwbxEfy7fg Like A Boss: http://youtu.be/NisCkxU544c MISSING JK Wedding Entrance Dance: http://youtu.be/4-94JhLEiN0 Viral Lessons from Comedy Galactic Empire State of Mind: http://youtu.be/YNyE2xExktA The Six Ways You'll See Your Dad: http://youtu.be/YG_nHfZ1wjQ Batman Interrogation: http://youtu.be/Svd4fe8HEZI MISSING We are the 1%: http://youtu.be/hrGdEwV-efs Girls You Date in College: http://youtu.be/HIPJrrQlxzY Heavy Metal Cats! Key of Awesome #1: http://youtu.be/AAfpq6EPKck Galactic Empire State of Mind: http://youtu.be/YNyE2xExktA
The Dark Night Meets Superman: http://youtu.be/FywMOuMqNuI Realistic Hollywood Sex-Scene: http://youtu.be/evDAi77IDhY MISSING Anime Guy On A Date: http://youtu.be/66hSiRgbgX0 Bad Romance Parody: http://youtu.be/LWxTGJ3TK1U Justin Bieber ft. Lil Wayne: Bieber Fever!: http://youtu.be/zHzN80iC59I What Makes You Beautiful - One Direction Parody!: http://youtu.be/t7CHfqg0wd8
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Advertising Embraces Viral Culture 1984: http://youtu.be/cWvHbOoG3tI Flea Market Montgomery: http://youtu.be/FJ3oHpup-pk Kobe Bryant Jumps Over A Moving Car And A Pool Of Snakes: http://youtu.be/_Dcv9qzWrps Amazing Ball girl catch: http://youtu.be/4SqJz0NgnnE Evian Roller Babies International version: http://youtu.be/XQcVllWpwGs Kenny Powers CEO / FL: http://youtu.be/enau8Tq78TA Old Spice: http://www.youtube.com/OldSpice Dollar Shave Club: http://youtu.be/ZUG9qYTJMsI Bad Breath Test: http://youtu.be/nFeb6YBftHE Google Chrome: It Gets Better: http://youtu.be/7skPnJOZYdA MISSING DC SHOES: Gymkhana Five:
http://youtu.be/LuDN2bCIyus Kenny Powers CEO / FL: http://youtu.be/enau8Tq78TA The Importance of Viral Storytelling http://www.youtube.com/caseyneistat The Power of Viral Videos to Ignite Change "Blue bra" girl brutally beaten by Egypt military: http://youtu.be/mnFVYewkWEY KONY 2012: http://youtu.be/Y4MnpzG5Sqc Epic Beard Man: http://youtu.be/lQJFv9SMSMQ Bus Monitor Bullied: http://youtu.be/l93wAqnPQwk Egyptian Tank Man: http://youtu.be/kWr6MypZ-JU Matt Lauer Bus Monitor Interview: http://youtu.be/668AQoumzWo MISSING: Numerous Videos from Arab Spring.
Outro Keyboard Cat: http://youtu.be/J---aiyznGQ Kittens inspired by kittens: http://youtu.be/FtX8nswnUKU "Gorilla Drummer" Cadbury Ad: http://youtu.be/Wy52yueBX_s RickRoll'D: http://youtu.be/oHg5SJYRHA0 MISSING Numa Numa: http://youtu.be/60og9gwKh1o New YOLO Slang Words: http://youtu.be/GMxoh2QEvlg MISSING Bad Romance Parody: http://youtu.be/LWxTGJ3TK1U Make it Count: http://youtu.be/WxfZkMm3wcg "Blue bra" girl brutally beaten by Egypt military: http://youtu.be/mnFVYewkWEY