Media Convergencechallenges & opportunities

Media Converge

nce

Television

Internet Gaming Industry

Mobile Technology

Defining Media Convergence‘coming together of different equipment and tools for producing and distributing news’ (Grant and Wilkinson, 2009)

‘flow of content across multiple media platforms’ Jenkins (2006:3)

‘blending of the media, telecommunications and computer industries’

Television

Changes in the way media is

consumedproduced and

Production

TV shows have become trans-media franchises

The World Wide Web

The World Wide Web was invented by Tim Burners-Lee in 1989

Modern society is dependent upon it

Has revolutionised the way we interact

News News sites have fully embraced the possibilities of the internet

Almost every form of digital media is used to tell the latest story

Social Media

Facebook.com is the most visited site on the internet, followed by youtube.com

They allow people to share stories and videos

Mobile InternetAll forms of media can by accessed from mobile phones and tablets

Can be accessed anytime, anywhere

Gaming. OriginsArcades

Social interaction

Home gaming

Video game crash - 1983

ONLINE GAMING

Social Aspect

Technological advancements

Technology

What am I talking about?

Mobile Technology

Computer Technology

Television Technology

Mobile Technology

1870’s, Elisha Gray and Alexander Graham both created the telephone.

Before the creation of this invention people were communicating via telegraph.

In the late 1990’s the mobile

phone was created.

Computer Technology

1930’s Computer technology had started its journey in the new digital world.

• In 1981 a company called Apollo Computer revealed its first computer work station called the DN100.

• 1982 Commodore 64, it came with 64KB of RAM.

• Macs

• Laptops

Television Technology

• Black and white• Colour• HD• 3D• Surround Sound• Flatscreen• Widescreen

Mobile Phones/ Laptops / Television

ApplicationsInternet Access

StorageHard Drive

Microsoft Office

FasterStronger

Bigger hard drive space

Still evolving

HD3D

IPTV coming soonWhat next?

All linked together

Mobile technology

Computer technology

Television technology

Technology

today

Conclusion

Media Convergence in the Future

Opportunities and Challenges

Opportunities

Industry • Enable low-cost form of

media• Improve the quality of

media• Democratize the media

Society• Encourage audience• Enhance the way people

experience media• Enable audience to become

media producers

Challenges

• Media literacy• Information

overload

• Audiences are aggressively pursued by media companies

Media Convergence in the Future

Question

Are all developments necessary or useful ?