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• This contents page for Vibe Magazine is attention grabbing and effective. The use of text used to break 'Contents' up is unusual, but it connotes a contemporary image, showing they are staying with the times, and also providing a target audience – young mainstreamers who enjoy contemporary music, clothing and bands.

• The central image of the contents page is of two girls, posing. The two of them together take up the majority of the shot, as they are both seen in full body shots. This means that the actual text (which is more important in the contents page) is squeezed into the bottom, just to make way for a girl with something coming out of her mouth and another with her eyes closed, pouting her lips like there is no tomorrow.

• The background, however, seems a bit bland and boring, but it could contribute to the contemporary style of the magazine.

• The problem with only having one image on the contents page is that it only features one article, which connotes a weak point in the magazine, if they are selling the edition on a single article.

• The text which flows around the dress of the girl looks as though it is placed in a no-mans-land, but the headings and sub-headings are clear and, once again, effective, mixing a more old-fashioned font with the bold-brick like lettering of the sub-headings. It suits this magazine better to have the same colour with different fonts, rather than a complex colour scheme.

• This music magazine might have a larger focus on fashion, as the sub-titles ‘Seen’ and ‘Style’ connote fashion images.

• To make up for the lack of photos, the names of celebrities are BOLDED to draw attention to them. This connotes the magazine’s emphasis on fashion rather than music, as in a proper music magazine, there would be photos of these celebrities.

Through my analyses, I have discovered the following:

The contents page cannot be either too text-heavy or too picture-based. There needs to be an even spread.

In saying this, I believe there should also be a continuity or flow to the page. This can be achieved by having a successful layout!

The colour scheme needs to be carried throughout, and simple things such as the bolding of page numbers and the highlighting of sub-titles needs to be clear.

Some executive or reader’s comment might be useful, because despite taking up space, it is yet another way of engaging primarily with the consumer.