Media consumption and political preferences in ......Nashe radio Radio Pyatnitsa Retro FM Melodiya...

1© GfK April 25, 2017 | Media Poll | Dnipropetrovska oblast

Media consumption and political preferences in

Dnipropetrovska oblastPrepared by GfK Ukraine for UCBI

Marina Klochko, Tetiana Kostiuchenko, Dmytro Savchuk. Media and Social&Political Research Departments

January-March 2017


Fieldwork:

1st wave 13 830 respondents

November 27, 2015 – January 10, 2016

2nd wave 15 103 respondents

January 20 – March 5, 2017

*The survey wasn’t conducted in

Mykolaivska and Khersonska oblasts

during the first wave.

Geography: Dnipropetrovska, Donetska

(GCA), Donetska (NGCA), Zaporizka,

Luhanska (GCA), Luhanska (NGCA),

Mykolaivska*, Odeska, Kharkivska,

Khersonska* oblasts

Objective: To study media preferences

and political orientations of the population

of 8 oblasts in Ukraine.

About 1500 face-to-face interviews at respondent’s home were conducted in each oblast

of government-controlled territories not including booster samples (the data for the areas

and settlements where booster samples were conducted is provided in separate

presentation for each oblast). Also 426 interview method mobile СATI were conducted

on non-government controlled areas (NGCA) in Donetsk and Lugansk regions.

The Sample represents the population of each oblast by age/gender/settlement size

according to the data of State Statistics Service of Ukraine as of 1/01/2015 for the 1st

wave and 1/01/2016 for the 2nd wave, 1/01/2014 for NGCA.

The sample error does not exceed 1% for the total sample and 2,5% for each oblast with

probability 0.95.

Methodology and sample


65%

63%

60%

44%

44%

34%

29%

23%

21%

21%

1+1

STB

Inter

TRK Ukraine

ICTV

New channel

112 Ukraine

TET

NTN

11 channel

46%

14%

Television Internet Radio Print mediaUsage 2017 63%

2016 56%

Dnipropetrovska oblast, total: 2017 n = 1717; 2016 n = 2216

19%

14%

13%

12%

10%

9%

8%

8%

7%

5%

Hit FM

Shanson

Avtoradio

Lux FM

Russkoye radio Ukraina

Nashe radio

Radio Pyatnitsa

Retro FM

Melodiya

Europa Plus Dnepropetrovsk

6%

5%

5%

5%

5%

4%

4%

4%

3%

3%

segodnya.ua

ictv.ua

tsn.ua

podrobnosti.ua

0564.ua

gorod.dp.ua

056.ua

1kr.ua

112.ua

korrespondent.net

74%

14%

Usage 2017 89%

2016 95%

24%

15%

Usage 2017 44%

2016 39% 5%

17%

Usage 2017 32%

2016 35%

Every day or almost every day At least once a week At least once a month Less often than once a month

2016

2017

2016

2017

2016

2017

2016

2017

2017

Dnipropetrovska oblast: Media usage and

top resources used in last 7 days

4%

4%

4%

3%

3%

2%

2%

2%

2%

2%

Telenedelya

Argumentyi i Faktyi (Ukraine)

Ukrainskiy pensoner

Domashnyaya gazeta

Dnepr Vecherniy

7ya \ Semya

Nashe misto

Vestnik shahtera

Otdohni

Komsomolskaya pravda v Ukraine


21%

19%

9%

9%

8%

11 сhannel

34 channel

TRK Rudana

9 channel

51 channel

Television

Dnipropetrovska oblast: Media usage and

top local resources used in last 7 days

89%

12%

51%

Ukrainian

Russian

Local

Dnipropetrovska oblast, total: 2017 n = 1717

Internet

5%

4%

4%

4%

2%

0564.ua

gorod.dp.ua

056.ua

1kr.ua

dv-gazeta.info

24%

6%

21%

Ukrainian

Russian

Local


72%

70%

68%

47%

44%

42%

41%

36%

34%

25%

Inter

STB

1+1

11 channel

TRK Ukraine

ICTV

34 channel

112 Ukraine

New channel

2+2

54%

7%


2016 62%

Dnipro, total: 2017 n = 419; 2016 n = 482

20%

20%

19%

16%

13%

13%

11%

11%

8%

8%

Avtoradio

Shanson

Hit FM

Europa Plus Dnepropetrovsk

Nashe radio

Lux FM


Melodiya

Radio Pyatnitsa

Retro FM

12%

10%

10%

9%

8%

8%

6%

5%

4%

4%

gorod.dp.ua

podrobnosti.ua

segodnya.ua

ictv.ua

056.ua

dv-gazeta.info

fakty.ua

sport.ua

112.ua

gazeta.dp.ua

80%

8%

Usage 2017 90%

2016 95%

27%

11%

Usage 2017 44%

2016 55% 4%

15%

Usage 2017 26%

2016 44%


2016

2017

2016

2017

2016

2017

2016

2017

2017

Dnipro: Media usage and top resources used

in last 7 days

7%

7%

5%

4%

3%

3%

3%

2%

2%

2%

Dnepr Vecherniy

Telenedelya


Ukrainskiy pensoner

Nashe misto

Vesti

Komsomolskaya pravda v Ukraine

Litsa

Sobyitiya Nedeli

Dniprovska zorya


34%

31%

30%

14%

10%

11 channel

9 channel

34 channel

27 channel

51 channel

Television

Dnipro: Media usage and top local resources

used in last 7 days

90%

13%

76%

Ukrainian

Russian

Local

Dnipro, total: 2017 n = 419

Internet

12%

8%

8%

4%

4%

gorod.dp.ua

056.ua

dv-gazeta.info

gazeta.dp.ua

litsa.com.ua

33%

8%

34%

Ukrainian

Russian

Local


56%

53%

49%

44%

40%

39%

37%

30%

27%

26%

STB

1+1

Inter

New channel

TRK Rudana

TRK Ukraine

ICTV

Pershiy miskyy (Kryvyi Rih)

112 Ukraine

TET

38%

21%


2016 59%

Kryvyi Rih, total: 2017 n = 414; 2016 n = 420

13%

7%

7%

7%

7%

7%

5%

5%

5%

3%

Hit FM

Avtoradio

Gorod FM

Lux FM

Nashe radio

Radio Pyatnitsa

Shanson


Kiss FM

Perets FM

22%

16%

7%

5%

4%

3%

3%

3%

3%

3%

0564.ua

1kr.ua

tsn.ua

ictv.ua

112.ua

segodnya.ua

krlife.com.ua

novosti.ua

podrobnosti.ua

sport.ua

62%17%

Usage 2017 82%

2016 91% 14%

10%

9%

Usage 2017 35%

2016 31% 2%9%5%

8%

Usage 2017 24%

2016 39%


2016

2017

2016

2017

2016

2017

2016

2017

2017

Kryvyi Rih: Media usage and top resources

used in last 7 days

11%

8%

2%

1%

1%

1%

1%

1%

1%

1%

Domashnyaya gazeta

Puls regiona

Segodnya

Otdohni


Fakty i kommentarii

Liza

7ya \ Semya

Telenedelya

Chervoniy Girnik


40%

30%

7%

4%

2%

TRK Rudana

Pershiy miskyy

KDT Krivorizhzhya

51 channel

11 channel

Television

Kryvyi Rih: Media usage and top local

resources used in last 7 days

81%

5%

56%

Ukrainian

Russian

Local

Kryvyi Rih, total: 2017 n = 414

Internet

22%

16%

3%

2%

2%

0564.ua

1kr.ua

krlife.com.ua

kri.com.ua

krnews.ua

21%

5%

33%

Ukrainian

Russian

Local


Social media usage

Dnipropetrovska oblast, total: 2017 n = 1717; 2016 n = 2216. Dnipro, total: 2017 n = 419; 2016 n = 482. Kryvyi Rih, total: 2017 n = 414; 2016 n = 420.

Dnipropetrovska oblast Dnipro Kryvyi Rih

47%54%

2016

2017

Have at least one account at social media sites

53%

55%

2016

2017

48%

51%

2016

2017

2017

43%

38%

23%

9%

6%

0,4%

0,3%

0,5%

Vkontakte

Odnoklassniki

Facebook

Instagram

Twitter

LinkedIn

LiveJournal

Other

44%

39%

29%

11%

9%

1,2%

0,7%

0,2%

Vkontakte

Odnoklassniki

Facebook

Instagram

Twitter

LinkedIn

LiveJournal

Other

38%

28%

15%

11%

5%

0,2%

1,4%

Vkontakte

Odnoklassniki

Facebook

Instagram

Twitter

LinkedIn

LiveJournal

Other


30%

33%

46%

46%

29%

31%

37%

39%

26%

35%

39%

27%

24%

21%

21%

15%

19%

27%

9%

8%

7%

4%

13%

15%

2017

2016

2017

2016

2017

2016

Target groups

Settlement type

Dnipropetrovska oblast, total: 2017 n = 1717; 2016 n = 2216. Dnipro, total: 2017 n = 419; 2016 n = 482. Kryvyi Rih, total: 2017 n = 414; 2016 n = 420.

Dnipropetrovska

oblast

Dnipro

Kryvyi Rih84%

16%

Geopolitical views

Urban – Towns and cities

Rural – Villages

The groups were defined according to answers to «What should be the primary

direction that Ukraine takes in its foreign policy?» question:

Pro-European – Toward Europe

Pro-Russian

DK / Refuse

Neutral

– Toward Russia

– Become neutral / unaligned / balance between West and East

– (do not read) None of the above / Refused / Don't know


Settlement type


Geopolitical views

62%

61%

59%

42%

41%

1+1

STB

Inter

TRK Ukraine

ICTV

79%

74%

65%

57%

51%

1+1

STB

Inter

ICTV

TRK Ukraine

Urban Rural

72%

69%

65%

48%

43%

STB

1+1

Inter

TRK Ukraine

New channel

Pro-European

58%

58%

58%

52%

37%

STB

1+1

TRK Ukraine

Inter

ICTV

Pro-Russian

63%

59%

58%

49%

44%

1+1

Inter

STB

ICTV

TRK Ukraine

Neutral

65%

63%

59%

40%

32%

STB

Inter

ICTV

TRK Ukraine

New channel

DK / Refuse2017

94% 98%88% 95%

Television: users* and TOP-5

channels watched in last 7 days by…

95%91%

95% 94%92%87% 89% 86%

2016n=1795

2017n=1318

2016n=421

2017n=399

2016n=177

2017n=158

2016n=840

2017n=642

2016n=455

2017n=409

89%total usage2017

2016n=744

2017n=508

*Those who watch TV ‘every day or almost every day’ or ‘at least once a week’ or ‘at least once a month’ or ‘less often than once a month’

0%

20%

40%

60%

80%

100%


Television: how people get TV

36%

21%

17%

16%

1%

0%

1%

29%

21%

34%

12%

2%

0%

1%

Oblast

2017: n = 1717

2016: n = 2216

42%

17%

14%

15%

1%

0%

1%

34%

18%

34%

9%

2%

0%

1%

Urban

2017: n = 1318

2016: n = 1795

8%

40%

30%

25%

1%

0%

0%

3%

39%

33%

28%

1%

0%

0%

Rural

2017: n = 399

2016: n = 421

44%

13%

10%

20%

3%

0%

1%

46%

15%

29%

9%

3%

0%

0%

Dnipro

2017: n = 419

2016: n = 482

46%

8%

23%

5%

0%

0%

1%

39%

8%

34%

9%

0%

0%

2%

Kryvyi Rih

2017: n = 414

2016: n = 420

Cable TV 20172016

Digital broadcasting T2 (via decoder)

20172016

Analogue broadcasting (regular antenna)

20172016

Satellite (free of charge)

20172016

Satellite (paid packages of services)

20172016

MMDS (services like Maximum TV, Mitris, Teleselo)

20172016

Internet-TV (via TV tuner)

20172016


Settlement type


Geopolitical views

7%

6%

5%

5%

4%

segodnya.ua

ictv.ua

podrobnosti.ua

0564.ua

tsn.ua

7%

5%

5%

4%

3%

tsn.ua

korrespondent.net

056.ua

062.ua

mk.ru

Urban Rural

9%

8%

6%

6%

6%

segodnya.ua

gorod.dp.ua

fakty.ua

dv-gazeta.info

ictv.ua

Pro-European

8%

8%

6%

6%

6%

sport.ua

mk.ru

ictv.ua

podrobnosti.ua

segodnya.ua

Pro-Russian

7%

6%

6%

5%

5%

tsn.ua

0564.ua

podrobnosti.ua

ictv.ua

segodnya.ua

Neutral

5%

5%

4%

3%

3%

ictv.ua

056.ua

segodnya.ua

1kr.ua

korrespondent.net

DK / Refuse2017

57%45%

63% 59%

Internet: users* and TOP-5 media

read in last 7 days by…

75%

35%43%

56%69%

55% 58%66%

63%total usage2017

*Those who use Internet ‘every day or almost every day’ or ‘at least once a week’ or ‘at least once a month’ or ‘less often than once a month’

0%

20%

40%

60%

80%

100%

2016n=1795

2017n=1318

2016n=421

2017n=399

2016n=177

2017n=158

2016n=840

2017n=642

2016n=455

2017n=409

2016n=744

2017n=508


Settlement type


Geopolitical views

Urban Rural Pro-European Pro-Russian Neutral DK / Refuse2017

38% 44%42%51%

Radio: users* and TOP-5 media

listened to in last 7 days by…

47%

27%37% 34%

51% 49%38% 42%44%

total usage2017

*Those who listen to the radio ‘every day or almost every day’ or ‘at least once a week’ or ‘at least once a month’ or ‘less often than once a month’

0%

20%

40%

60%

80%

100%

2016n=1795

2017n=1318

2016n=421

2017n=399

2016n=177

2017n=158

2016n=840

2017n=642

2016n=455

2017n=409

2016n=744

2017n=508

17%

13%

12%

11%

9%

Hit FM

Avtoradio

Shanson

Lux FM

Russkoye radio

Ukraina

22%

10%

9%

9%

6%

Hit FM

Shanson

Russkoye radio

Ukraina

Lux FM

Radio Pyatnitsa

20%

19%

18%

17%

16%

Hit FM

Avtoradio

Shanson

Lux FM

Nashe radio

20%

19%

17%

8%

18%

Hit FM

Avtoradio

Lux FM

Retro FM

Shanson

16%

14%

11%

11%

9%

Hit FM

Shanson

Avtoradio

Lux FM

Russkoye radio

Ukraina

22%

11%

10%

9%

9%

Hit FM

Retro FM

Shanson

Russkoye radio

Ukraina

Lux FM


Settlement type


Geopolitical views

Urban Rural Pro-European Pro-Russian Neutral DK / Refuse2017

34% 41%30%42%

Printed media: users* and TOP-5

media read in last 7 days by…

35% 28%39%

30%32% 28% 31% 34%32%total usage2017

*Those who read print media ‘every day or almost every day’ or ‘at least once a week’ or ‘at least once a month’ or ‘less often than once a month’

0%

20%

40%

60%

80%

100%

2016n=1795

2017n=1318

2016n=421

2017n=399

2016n=177

2017n=158

2016n=840

2017n=642

2016n=455

2017n=409

2016n=744

2017n=508

4%

4%

3%

3%

3%

Argumentyi i Faktyi

(Ukraine)

Telenedelya

Dnepr Vecherniy

Domashnyaya gazeta

Ukrainskiy pensoner

9%

6%

6%

5%

5%

Ukrainskiy pensoner

Vestnik shahtera

Nashe misto

Telenedelya

Argumentyi i Faktyi

(Ukraine)

7%

6%

6%

4%

3%

Argumentyi i Faktyi

(Ukraine)

Telenedelya

Dnepr Vecherniy

Nashe misto

Ukrainskiy pensoner

8%

6%

3%

2%

1%

Vestnik shahtera

Domashnyaya gazeta

Puls regiona

Argumentyi i Faktyi

(Ukraine)

7ya \ Semya

5%

4%

3%

3%

2%

Ukrainskiy pensoner

Argumentyi i Faktyi

(Ukraine)

Vestnik shahtera

Domashnyaya gazeta

7ya \ Semya

7%

4%

3%

2%

2%

Telenedelya

Otdohni

Ukrainskiy pensoner

Domashnyaya gazeta

Argumentyi i Faktyi

(Ukraine)


Top-7 interesting topics

Informational preferences

Dnipropetrovska oblast, total: 2017 n = 1717

Top-7 lacking information

37%

37%

37%

31%

29%

24%

23%

National politics

The war in the East of Ukraine

News about your city (village) / oblast

Weather

Local politics

Health & healthcare

Lifestyle and entertainment

28%

21%

19%

18%

17%

16%

14%

Fighting corruption at local level

Examples of local investigative journalism

Local government activities

Unbiased news on national level

Unbiased news on local level

The war in the East of Ukraine

Civil society, local volunteer initiatives

What topics are you most interested in?

(Multiple answers)

What kinds of information are you lacking?

(Multiple answers)

Media consumption and political preferences in ......Nashe radio Radio Pyatnitsa Retro FM Melodiya...

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Transcript of Media consumption and political preferences in ......Nashe radio Radio Pyatnitsa Retro FM Melodiya...