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MEDIA COMMUNICATION AGENCY

www.strana-online.pro

СТРАНА-ОНЛАЙН:

offers advertising time and create special projects of any difficulty on TV and on the Internet

suggests excellent mix in one package: targetedplacement & effective media solution on 20 Thematicchannels and more than 95 Regional channels, 3Virtual advertising channels, 12 Web sites & Mobileapplications

takes into account all requirements of each client to offer the most relevant channel package

OUR TV RESOURCES

MOVIES SCIENCE

HOBBIES AND ENTERTAINMENT REGIONAL

MORE THAN 95 LOCAL CHANNELS

VIRTUAL

MTRKTRKMosR

K

DIGITAL RESOURCES

INTERNET & MOBILE

Sources: Mediascope TV Index+ , TV Index Cities,Mediascope Web Index 2017, TA: all 18+Expert analytics & Research of «МА Praktika»agency, 2017

AVERAGEREACH OF STRANA-ONLINE

PROJECTS

~ 51,4 million people

Thematic TV Regional TV

~ 65,8 million people

~ 20,5 million people in Russia58 million people all over the

world

Digital-resources

www.strana-online.pro

STRANA-ONLINE PLATFORM FOR YOUR PRODUCT

Sponsorship

Sponsor videos before and after linear programs

Advertising time

Commercial placement

Special projects

Creative projects, developed in cooperation with TV channels for clients’

objectives

Video content

Video content production according to client’s brief

Video content platforms

Developing and shooting of the long-term programs and

shows

Digital distribution

Advertising placement on the Internet

www.strana-online.pro

OUR ADVANTAGES

QUALITY

SCALE CHOICE

EFFECTIVENESS

CREATIVITY

WHY CHOOSE STRANA-ONLINE

www.strana-online.pro17.09.2017

45 channels

[ЗНАЧЕНИЕ]

%

20 channels

[ПРОЦЕНТ]

other

[ПРОЦЕНТ]

STRANA-ONLINE ON THEMATIC TV MARKET

� ANIMAL PLANET� BRIDGE TV� BRIDGE TV RUSSKIY

HIT� CARTOON NETWORK� DISCOVERY CHANNEL� EUROSPORT 1� EUROSPORT 2� EUROPA PLUS TV� ID Investigation

Discovery� RU.TV� TLC� TV 1000� TV 1000 ACTION� TV 1000 RUSSKOE

KINO� VIASAT EXPLORE� VIASAT HISTORY� VIASAT NATURE� AUTO PLUS� BOBER� VREMIA� DETSKIY� DOM KINO� IZVESTIA

� KINOKOMEDIYA� KINOMIX� KINOSERIYA� KINO TV � KHL� KUHNIA TV� MUZIKA PERVOGO� MUJSKOE KINO� MATCH! ARENA� MATCH! BOETS� MATCH! IGRA� MATCH! NASH SPORT� MATCH! FOOTBALL 1� MATCH! FOOTBALL 2� MATCH! FOOTBALL 3� MATCH! NASH

FOOTBALL� NASHE NOVOE KINO� RODNOE KINO� RUSSKIY ILLUSION� RUSSKI EXTREME� RBK TV� TELEKAFE

NRA National Advertising Alliance

STRANA ONLINE

� CINEMA� DOCTOR� DRIVE� JIVAYA PLANETA� JIVI� ISTORIYA� MOYA PLANETA� NASTOIASHEE STRASHNOE

TV� NAUKA� OHOTA I RYBALKA� RETRO� KOMEDIYA� RUSSKI BESTSELLER� RUSSKI DETECTIVE� RUSSKI ROMAN� SARAFAN� Т24� USADBA� FENIX+KINO� ZEE TV

Source: Mediascope TV Index+ ; TA: all 18-59; 2 H 2017Total audience ALL 18-59 share of Strana-online channels is 27%

www.strana-online.pro

TSIFROVOE TV IS THE LEADER OF DISTRIBUTION

3,44

4,5

3,94,2

4,4

3,33,5

3,6

4,47,1

9,3

1,82,1

2,3

4,66,8

8,3

5,97,4

8,3

3,44,0

4,43,8

4,75,3

Russia

М 18-59W 18-59

All 18-59

STRANA-ONLINE and Tsifrovoe TV has the strongest position in domestic penetration and leads the market in every region of Russia.

Sources : Mediascope TV Index+ ; share %; 2 H 2017 *including MULT and MAMA channels

CentralNorth West Siberian

Southern

North Caucasus

Urals

Far EastVolga

www.strana-online.pro

STRANA-ONLINE CHANNELS ARE WELL-PLACED WITHIN THE SPECTRUM OF ALL RUSSIAN TV CHANNELS

1.55

1.39

1.08

1.05

1.01

0.90

0.88

0.87

0.84

0.80

0.50

0.49

0.40

0.35

0.33

0.32

0.29

0.28

0.27

0.24

0.19

0.19

0.18

10.92

9.76

7.59

7.41

7.11

6.3

6.18

6.13

5.93

5.65

3.55

3.41

2.83

2.44

2.34

2.26

2.05

2

1.89

1.7

1.33

1.31.27

0.00 2.00 4.00 6.00 8.00 10.00 12.00

PERVIY KANAL

ROSSIYA 1

NTV

TNT

ERK (NRA)

STS

MRK (NRA)

PIATIY KANAL

REN TV

JRK (NRA)

TV-3

TRK

DOMASHNIY

ZVEZDA

TV TSENTR

PIATNITSA

KARUSEL

DOM KINO

MATCH TV

ROSSIYA 24

MULT

TNT 4

MTRK

Рейтинг

Доля, %

*TRK includes 15 channels: Russki Roman, Russki Detective, RusskiBestseller, NST, Komediya, Jivaya Planeta. Cinema, Istoriya, Doctor, Moya Planeta, Retro, Usadba, Fenix+kino, Jivi, Zee TV

**MTRK includes 9 channels: Drive, Istoriya, Moya Planeta, Nauka, Ohota irybalka, T24, Russki Detective, Russki Bestseller, Jivaya Planeta

Audience share of virtual channels:TRK* – 3,4%, MTRK** – 1,3%.

Sources : Mediascope TV Index, TV Index+ ; TA: all 18-59; 2 H 2017

STRANA-ONLINE CHANNELS PURCHASING OPPORTUNITIES

TА TRP 30"ALL 18-59 2 300W 18-59 2 800

� Choice of the channels� Number of minutes determination� Transparent planning� PBA on demand

MINUTES

� Specified set of channels

� Same number of minutes

� Opportunity of calculation for any TA

� Availability in all types of Mediascope TV software

� Opportunity to plan an advertising campaign with Federal channels

MTRKTRK

Monthly inventory in case of maximum load:

TА TRP 30"ALL 18-59 370M 18-59 380

Monthly inventory in case of maximum load:

Sources: Mediascope TV Index+ 2017, 7:00-24:00

GRP

STRUCTURE & FUNCTIONALITY OFTSIFROVOY REKLAMNIY KANAL (TRK)

15 real channels

Placement on real channels is in the interval 0+25min. from time of the block of TSIFROVOY

REKLAMNIY KANAL

15 ad blocks – 6 min each

AGREGATIONOF SPOTS DATA IN UNIFIED AD BLOCK

BLOCKS OF TRK- STANDARD SCHEDULE

RUSSKI ROMAN 19:15; 19:40; 19:43

RUSSKI BESTSELLER 19:15; 19:40; 19:43

RUSSKI DETECTIVE 19:08; 19:11; 19:36

NST 19:42; 19:44: 19:46

KOMEDIYA19:35; 19:37; 19:39

CINEMA19:36; 19:38; 19:40

ISTORIYA19:15; 19:30; 19:45

DOCTOR19:15; 19:30; 19:45

JIVAYA PLANETA 19:15; 19:30; 19:45

MOYA PLANETA19:15; 19:30; 19:45

07:0308:3910:1511:2112:5814:3716:2417:59

19:4021:2222:570:392:153:395:25

STRUCTURE & FUNCTIONALITY OFMUZSHKOY TSIFROVOY REKLAMNIY KANAL (MTRK)

9 real channels

Placement on real channels is in the interval 0+25min. from time of the block of MUZSHKOY

TSIFROVOY REKLAMNIY KANAL

9 ad blocks – 4 min each

AGREGATIONOF SPOTS DATA IN UNIFIED AD BLOCK

BLOCKS OF MTRK- STANDARD SCHEDULE

07:0409:1212:1315:1417:0020:0123:0201:1004:09

MOYA PLANETAНАУКАТ24RUSSKI BESTSELLERRUSSKI DETECTIVEJIVAYA PLANETAISTORIYADRIVEOHOTA I RYBALKA

www.strana-online.pro

STRANA-ONLINE CHANNELS ARE IN TOP-30OF ALL THEMATIC CHANNELS

Average monthly coverage, thousands of persons

Sources: Mediascope, TV Index + ; TV Index ; TA all 18-59 ; 2H 2017

- 2 000 4 000 6 000 8 000 10 000 12 000 14 000 16 000

TV 1000 RUSSKOE KINOTV 1000

DOM KINOMULT

DISCOVERY CHANNELRBK TV

MOYA PLANETATV 1000 ACTIONANIMAL PLANETRUSSKI ROMAN

TLCKINOKOMEDIYA

RUSSKIY ILLUSIONNASTOIASHEE STRASHNOE TV

ILLUSION+ТНТ MUSIC

EUROSPORT 1RETRO

VIASAT EXPLOREVIASAT HISTORY

MAMAISTORIYA

OHOTA I RYBALKAUSADBANAUKA

FENIX+ KINORUSSKI BESTSELLER

Т24RUSSKI DETECTIVE

JIVAYA PLANETA

9 418

8 138

5 944

4 718

4 336 4 242 4 067 4 044 4 040 3 998 3 904 3 769 3 766

- 2 000 4 000

CINEMAZEE TV

SARAFANDRIVE

DOCTORKOMEDIYA

JIVI

3 512 3 032

2 764 2 622

2 541 2,318

1,325

STRANA-ONLINE channels make a significant contribution to all 18-59 target audience coverage.

www.strana-online.pro

REGIONAL CHANNELS (STRANA-ONLINE) ARE IN TOP-3 OF ALL INFORMATIONAL CHANNELS IN MOSCOW

Sources: Mediascope TV Index Moscow, TA all 4+, 4 Q 2017

STRANA-ONLINE channels are the leaders in audience coverage among other informational & news channels

8 826

6 474

5 987

3 967

3 117

770

304

156

Rossiya 24

МОСКВА-24

360°

RBK TV

EURONEWS

MIR 24

TSARGRAD

CNN INTERNATIONAL

Average monthly coverage, thousands of persons

Moskva 24

Telekanal360°

www.strana-online.pro

professionals in our team

STRANA-ONLINE KEY FIGURES

8

special projects250

thematic channels

regional channels

digital resources

permanent clients

years on the market

60100

2097

3 virtual advertisingchannels

12

18

Contact Us

Tel: +357 7000 0669email: info@rumedia24.com www.rumedia24.com

www.strana-online.pro