BTEC Subsidiary Diploma in Media Studies

ADVERTISING

AD

Stop at 60 seconds

Techniques – T.V. Advertising.

• Emotional manipulation

• Celebrity endorsement

• Peer approval

• Nurture

• Escapism

• Aspirational

• Intelligence

Codes and Conventions

Codes:

Conventions:

Types of Codes?

• Technical Codes:

• Symbolic Codes

• Written Codes

Types of Codes

• Technical Codes: Camera techniques, framing, depth of field, lighting, exposure

• Symbolic Codes Objects, setting, body language, clothing and colour

• Written Codes Headlines, captions, speech bubbles, language style

AIMS & OBJECTIVES THE BIG PICTURE• Aims & Objectives• To understand further the purpose of the ASA.• To evaluate more existing banned adverts• To create own fictitious banned advert (Idea)• Identifying / discussing code of practice (ASA)

• Help justify own course work and provide informed answers for your exam.

• Purpose: To further your understanding of what is acceptable in advertising.

• TAKE NOTES • Complete worksheet (Banned Ads)• contribute to ideas for a fictitious banned advert. • Take part in the presentation and discussion of fictitious advert.

• contribute in discussion and make clear notes.

• Present banned advert idea to group.

THE BIG PICTURE• ALL= TAKE NOTES • Complete worksheet (Banned Ads)

• contribute to ideas for a fictitious banned advert.

• Take part in the presentation and discussion of a fictitious advert.

• MOST= contribute to discussion and make clear notes.

• SOME= Present banned advert idea to group. Write up detailed notes about standards debated.

THE BIG PICTURE

Throughout this session we will discuss

ASA Standards

Representation

Codes and Conventions

INTRODUCTION

ASA STANDARDS (Continued)

ASA STANDARDS

• 32 different standards

• Lets discuss a few

ASA STANDARDS

• 32 different standards

• Lets discuss a few

• Misleading advertising 

ASA STANDARDS

• 32 different standards

• Lets discuss a few

• Misleading advertising 

• Children 

ASA STANDARDS

• 32 different standards

• Lets discuss a few

• Misleading advertising 

• Children 

• Alcohol 

How many complaints to change or remove a problematic ad?

Objective;

To understand how the content of advertisements is monitored in the UK.

Why would people complain about this billboard ad?

Task:

Watch the following advertisement;

KFC Advert

Discuss why you think people may have

complained about this advertisement.

Product NIKE XBOX Ford Ka TANGO

Explanation of the advert

Why it was banned.

Complete as we watch the adverts.

TASK 20 minutes• In teams think up a fictitious T.V. advert that you think

would be banned.

• Each team will be given an ad campaign

• RULES: Your fictitious ad must not contain• SEX / RAPE / DRUGS / VIOLENCE • BAD LANGUAGE / RACISM

• Answer what typical codes and conventions / representations (stereotypes would apply to your ad)

• We will discuss each teams achievements.

• Individually write notes before and after discussion.