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  • 1. Media As
    Media Coursework Evaluation

2. In what ways does your music magazine use, develop or challenge forms and conventions of real music magazines?
3. 4. Masthead.
5. My Masthead
The full name of my title is Radical Rock Republic. What I have done is abbreviated the first two words to RR. I feel this works really well because now I can just write RR and it gets instant recognition. I used the words Radical because it stimulates that extreme effect, I think this will make the magazine more exiting. I put the genre I am focusing on in, being Rock, this is to make it easy to find and save confusion or anycomplication. I thought having the third word as Republic as almost a secondary title. I thought this would be a good choice because it almost creates a label for the group that would read the magazine, a republic. I used this word as the title for the contents page and I feel this is a cleaver way to separate the magazine and thus being able to spread out into different media groups, like websites, TV etc. In this sense it challenges the real media, such as Kerrang! Who have manipulated there title in different ways depending on there media exposure.
I used the font stencil that I found in Photoshop as the title. It served very well, I liked it because the letters are in capitals and bold, the style will attract the younger generation, which is the ground I am aiming at. As you can see I changed one half of the letter R black, this was to create a starting point that shows some sort of contrast, more to the point it fits in well and looks good.
6. Ideas from Research
These two mastheads were my biggest influences when creating my own. As you can see New Musical Express have abbreviated there heading to NME. This is really quite a good idea because not only is it catchy and memorable, but it also creates a persona for the brand and it can easily be used to promote and expand on the company itself.
I liked Qs logo because of the colour scheme and the way they use a box. By having the box it fits nicely in corners and so there is always a placing for the masthead on the magazine, this allows the audience to instantly know what and where to find the magazine on a shelf (for instance).
I tried to combine a few of these qualities about these two. Although I didnt produce a visible box, I allowed my abbreviated masthead to fit I with back groundby using the separation line as a focal point.
All in all I took ideas from my research and developed them to suite my plan. I think this worked out really well.
7. Mise-en-scne.
This is the first photograph of my magazine. It is the main image and background of my cover. As you can see the mise-en-scene of this image follows the conventions of real music magazines. You can see the subject who is playing drums, which is a rock icon, it is a true action shot, with the model starring into the camera expressing emotion. This is what you would expect with a rock magazine such as Kerrang! or Scuzz. Another point to take in is the correlation between this image and my title. I feel the word Radical really goes hand in hand with this photograph.
8. This is the final front cover, and you can see I have cut my image out of the white back ground and replaced it with a gradient. I blended my image in, by partially changing the colour of the drums, this creates a rustic rough effect, like on you might see in a real music magazine.
The fact I kept the composition simple, might challenge one of those from a real music magazine, because normally they are packed full with photos and explosive texts,
This is a front cover of Kerrang! There are a lot more images and there is no visible background. However you can see the similarities such as the banner at the bottom and the labelling of the main subject.
9. The same idea applies for the rest of my magazine, the mise-en-scene constantly represents my genre of music and the subject. It is all very connected as well, which you would expect from a magazine. For example you see someone playing a piano in the middle of my contents page and directly to the right there is a brief description advertising how to play the piano.
At the bottom of the page I advertise links on where the audience can follow us on, here the mise-en-scene changes from music to networking.
10. Costumes and props.
The costumes and props I used for my photo shoot are very conventional. Jeans and rolled up sleeves are very expected for a rock band. On the props side, it is exactly the same, I used drum sticks and instruments. These are all icons for the genre rock and I feel this was executed very well in my project.
11. People.
I only used one model for my photographs. I emailed him and he accepted the request. I chose him because he looked like one from a new age rock band, white, tall and skinny. The clothing choice was all relevant to his body type and suited him very well. I feel this is also quite conventional to a standard rock magazine. However no make up was used and this might have been something to consider if I were to do this again.
12. Written content.
My written content is very conventional and definitely goes hand in hand with a real magazine.
You can see the similarity from the banner at the bottom. So from that perspective it is very conventional. The whole magazine follows as a real one should. In the contents page the headlines are short and catchy. The double page spread is also standard magazine writing. I found this quiteeasy to do mainly because I read magazines on a regular bases, not to mention the popularity of them, because they are advertised everywhere. So the research didnt really help in this part.
13. Music Genre.
Through out this whole evaluation I have been constantly referring to the relevance of my genre, being rock. The title of the magazine contains the word Rock. And all through out the, including the photographs are all related to my genre. The musical instrumentsare one of those to create rock music and textual presence backs up this information.
Another point to pick up on is the colour scheme I used. When you think of rock music you think of the colours red and black. These are the main colours I used through out, to try and keep the feel and continuity in my magazine.
14. Layout.
I got a lot of my ideas for the layout, from my research.
You can see the similarity between my contents page and the Drummer contents page. I havent copied I have just used part of the layout in my work. In this sense I have followed the convention.
15. This is my front cover and as you can see I have gone off on my own a little and havent followed the conventional way, but more challenged it. However there are still some elements which are similar, like the placement of the masthead and having a main photograph that has been labelled on top with text.
16. This is my double page spread and again I have challenged the conventional way and didnt really get much inspiration from the research. I think mine worked out really well and I tried to keep it simple and easy on the eyes.
17. Conclusion.
Over all I have challenged the conventional way, but also followed it. In some aspects I have used my research to gain ideas and then manipulated into my own work, this was good because it kept to the realised but still being able to keep original. I probably struggled the most on the contents page and so I followed a lot on what real magazines do. In the end I paid off I feel and by having to extents works well and allowed me to succeed in my media product.
18. How does your music magazine represent particular social groups?
19. This is the cover of my magazine and straight away you can see and state what type of social group I am trying to appeal to. The props and costume give of a musical feel, narrowing down a rock scene. The model I have used it a teenager and he is the icon that represents the age group I am trying to present to.
So by putting all these different elements together I narrow down to the social group I am after.
The lighting and location are not very important for what I have done because I have focused more on the image and textual input to display my target audience.
20. What kind of media institution might distribute your music magazine and why?
From researching the different institutions that distribute magazines I have come across the two that I would consider approaching for my magazine. They are Bauer Media and IPC Media.
The reason being is they both produce rock magazines and in that sense they both support my genre choice. This would allow for a common point and would be easy for my magazine to fit in, mainly because there is such a mass market for my genre. However the down with Bauer Media is that they distribute magazines such as Kerrang! And its fine to have a similar genre but I think the competition would be high when it comes to the target audience because Kerrang! Also focuss on the younger audience.
Then there is IPC Media, who distribute NME and the difference with this institute is there target audience is of a much older age and thus there would defiantly be a niche in the market for my magazine. So I would have to go for IPC Media as the distributor for RR Republic.
21. Who would be the audience for your music magazine?
In the research stage of my project I set up a questionnaire to find out information from my target audience. I focused on asking both male and female teens between the age of 16 and 18.
As you can see from the pie chart my audience defiantly preferred Rock. This was a good start to my project because I knew my target audience would be interested in my genre.
22. My target audience would be ones that