Media and Types of Communication

Presented by: Anuj Shrestha

Overview

Communication Media◦Physical media

Examples of physical media

◦Mechanical media Examples of mechanical media

Types of communication◦Based on communication channels

Verbal communication Non-verbal communication

◦Based on style and purpose Formal communication Informal communication

Communication Media

Communication Channels

Physical Media

Mechanical Media

Physical media

Person who is talking can be seen and heard by the audience

Not only hear the messages but also to see body language and feel the climate

Does not need to be two way channelEspecially used when dealing with high concern

messages - organizational change or down sizing

Examples of Physical media

Large meetings, town hall meetings

Department meetings (weekly meetings)

Up close and personal (exclusive meetings)

Viral communication or word of mouth

Large meetings

Great symbolic value and should be used only at special occasions

Excellent when a new vision or strategy, information about reorganization are to be presented

Weekly departmental meetings

Communicate daily operative issues, exchange status reports and discuss problems

Opportunity to build the big picture, prepare for change, create ownership of important strategies and goals

Up close and personal

Form of meetings where, often, a senior manager meets with a “random” selection of employees to discuss and answer questions

Used in specific projects or campaigns e.g. launching new strategies

Viral communication

Marketing techniques that use pre-existing social networks to increase brand awareness (such as product sales)

Can be delivered by word of mouth or enhanced by the network effects of the Internet

May take the form of video clips, interactive flash games, ebooks, images, or text messages.

Mechanical Media

Second of the two types of communication medium

Written or electronic channels

Used as archives for messages or for giving the big picture and a deeper knowledge

Examples of Mechanical mediaE-mailWeekly letters or newslettersPersonal lettersBillboardsMagazines or papersSocial media

E-mail

Good channel for the daily communication to specific target groups

Suitable mainly for up-to-date and “simple” messages where there is no risk of misunderstanding

Weekly letters

Generally used by managers that have large groups of employees and who have difficulties in meeting all of them

They can also contain summaries and status in tasks, projects or issues – yesterday, today and tomorrow

Personal letters

At special occasions it can be justified to send a personal letter to employees in order to get attention to a specific issue

Can be a letter with your personal commentary on an ongoing reorganization that affects many employees

Billboards

One of the most forgotten types of communication media

Good thing - Inform people who do not have computers and/or access to the internet

Magazines or papers

Offers the opportunity to deepen a specific issue, explain context, describe consequences or tell a story

Create a broad internal understanding of strategic messages

Social media

Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques

Supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)

Types of communication

Types of communication

Based on communicatio

n channels

Based on style and purpose

Verbal Non-verbal Formal Informal

Oral

Written

Verbal Communication

Communication is based on languageAn inseparable part of business communicationTwo types of verbal communication

◦ Oral Communication◦ Written Communication

Oral communication

Involves the exchange of ideas, opinions and information through verbal means

Communication takes place orallyWord communication (not written) Messages are exchanged between a

communicator and a communicate

Oral communication(contd.)Oral communication could take a variety of forms or

types, such as: ◦ Private discussions◦ Conversations◦ Oral instructions and orders◦ Gossip◦ Telephone conversation◦ Formal meetings ◦ Informal meetings◦ Interviews◦ Oral presentations◦ Conference/seminars

Written communication

Message communicated in a written formGenerally used when the audience is at a

distance or when a permanency of record is needed.

Non-Verbal Communication

Often referred to as body language

Includes the overall body language of the person who is speaking, which will include the body posture, the hand gestures, and the overall body movements

Facial expressions also play a major role

Can also be in the form of pictorial representations, signboards, or even photographs, sketches and paintings

Formal Communication

Includes all the instances where communication has to occur in a set formal format

Official conferences, meetings and written memos and corporate letters are used for this form of communication

Straightforward, official and always precise and has a stringent and rigid tone to it

Informal Communication

Includes instances of free and unrestrained communication between people who share a casual rapport with each other

Does not have any rigid rules and guidelines

Need not necessarily have boundaries of time, place or even subjects for that matter

QUERIES??

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