Media and Technology ManagementMedia and Technology Management

LIB 620 Library ManagementFall 2008

Media?Media? What do you mean, media?What do you mean, media?

– Not mediums (that’s spiritualism)!

– Nor: • When the media ask him [George W. Bush] a question, he

answers, ‘Can I use a lifeline?’ ~ Robin Williams

– 2media 1 : a medium of cultivation, conveyance, or expression; especially : MEDIUM 2b1me·di·um 2 : a means of effecting or conveying something: b plural usually media (1) : a channel or system of communication, information, or entertainment

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Library definition of Media?Library definition of Media? medium

– In information storage and retrieval, the physical substance or material on which data is recorded (parchment, paper, film, magnetic tape or disk, optical disk, etc.) or through which data is transmitted (optical fiber, coaxial cable, twisted pair, etc.). In a more general sense, the material or technical means by which any creative work is expressed or communicated, in print or nonprint format. Plural: media.

• http://lu.com/odlis/odlis_m.cfm#medium

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How About Technology?How About Technology? A Definition of Technology

– The human process of applying resources to satisfy our wants and needs to extend our capabilities.

– Technology is defined above as the process we use to solve problems and extend our human capabilities. We can also think of technology as knowledge and as hardware (artifacts).

• http://cseserv.engr.scu.edu/NQuinn/ENGR019_301Winter2002/ADefinitionofTechnology.htm

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Media and TechnologyMedia and Technology

Media are for communicationMedia are for communication Therefore, technology applications in media Therefore, technology applications in media

extend our communication capabilitiesextend our communication capabilities– In developing this site, we, the students of the

Vancouver Film School-Multimedia, first had to define what the term media involved. It was our belief that the word itself implies the notion of communication. Therefore, anything that was once used to relay a message would be applicable.

• The Dead Media Projecthttp://student.vfs.com/~deadmedia/frame.html

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Dead Media?Dead Media?– “. . . some media do, in fact, perish. Such as: the

phenakistoscope. The teleharmonium. The Edison wax cylinder. The stereopticon. The Panorama. Early 20th century electric searchlight spectacles. Morton Heilig's early virtual reality. Telefon Hirmondo. The various species of magic lantern. The pneumatic transfer tubes that once riddled the underground of Chicago. Was the Antikythera Device a medium? How about the Big Character Poster Democracy Wall in Peking in the early 80s?

– Never heard of any of these? Well, that's the problem.

• Bruce Sterling Dead Media Manifesto http://www.deadmedia.org/modest-proposal.html

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Telephone HistoryTelephone History

http://www.telephonymuseum.com/

TELEPHONE HISTORY PAGEShttp://www.sandman.com/telhist.html

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Computing HistoryComputing History

http://ei.cs.vt.edu/~history/

The Virtual Museum of Computing (VMoC) http://vmoc.museophile.com

http://www.thocp.net/

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Internet HistoryInternet History

http://www.pbs.org/opb/nerds2.0.1/

http://www.archive.org/

http://www.archive.org/web/web.php

http://www.walthowe.com/navnet/history.html

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What do libraries have to do with What do libraries have to do with media?media?

History of LibrariesHistory of Libraries–

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Other historical sitesOther historical sites LIBRARY HISTORY LIBRARY HISTORY

THE BRITISH ISLES - TO 1850THE BRITISH ISLES - TO 1850 – http://www.r-alston.co.uk/contents.htm

http://memory.loc.gov/

Library History > Carnegie Libraries

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Media in School LibrariesMedia in School Libraries

Stone tablets?Stone tablets?

• Wax tablets?Wax tablets?

• Slate tablets?Slate tablets?

• Silicon tablets?Silicon tablets?

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Applications of media & technologyApplications of media & technology

What are the applications of various What are the applications of various types of media and technology in the types of media and technology in the classroom or the school library media classroom or the school library media center?center?– Tablets– Paper-based media– Electronic media– Multimedia– Etc.

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So, what is management, then?So, what is management, then? management, n.management, n.

– 1. a. Organization, supervision, or direction; the application of skill or care in the manipulation, use, treatment, or control (of a thing or person), or in the conduct of something.

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What is media and technology What is media and technology management?management?

Adapting the Oxford definition:Adapting the Oxford definition:– Application of skill or care in the

manipulation, use, treatment, or control of media and technology

Basically, this is described in library Basically, this is described in library jargon as:jargon as:– Collection management AKA

Collection development

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What Is Collection Management?What Is Collection Management?

For some, this includes collection For some, this includes collection developmentdevelopment

(Selection and Acquisition)(Selection and Acquisition) Also includes housing, preservation, Also includes housing, preservation,

storage, weeding and discard of storage, weeding and discard of media in the collectionmedia in the collection– From Powerpoint presentation, What Cedars Has Done, part

of Final Cedars Workshop on The Cedars (CURL Exemplars in Digital Archives) Project 25-26 February 2002 in

Manchester, England

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What about collection development?What about collection development?

What is collection development?What is collection development?– Collection development is a cycle that involves a

number of phases that are repeated over time including establishing an area of need through some formal or information community and collection analysis, examining the existing collection for materials, developing a selection policy containing specific criteria, and recommending a set of materials that would address the need.

• Information Access & Delivery: School Library Collections

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Another definitionAnother definition Collection DevelopmentCollection Development

– term that covers the activities related to the building of a library collection: setting selection policy, assessing user needs, studying collection use, selecting materials, maintaining the collection, weeding, etc.

• Trustees' Glossary-Cccc The Office of Library Development in the Oklahoma Department of Libraries

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Standard requirementsStandard requirements

Program AdministrationProgram Administration– Librarians serve as cultural

facilitators. Therefore, a core activity within the profession is resource management: selecting and collecting resources, storing and organizing them for retrieval and use, and maintaining that collection.

• Program Standards for School Library Media Specialist Preparation, Program Administration: Supporting Explanation, p. 22.

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Mission of media managementMission of media management To support the curriculumTo support the curriculum

– A collection is developed to meet the curriculum outcomes of the school and to support literacy achievement and lifelong learning goals. This means that collection development serves the instructional goals of the school library program and the classroom teachers’ curriculum. These collections don’t just happen with everyone throwing in a few resources; they must be planned and developed by someone with training and expertise, not only in finding and acquiring quality resources, but in integrating those resources into the school’s curriculum.• Ray Doiron, An Administrator’s Guide to Collection Development

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What is a collection?

– A collection is a set of resources brought together for a particular audience or to serve a specific function.

• School Library Collections http://eduscapes.com/sms/access/cd1.html

• ©2004-2007 Annette Lamb and Larry Johnson.

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From From Beyond Proficiency Program Program Evaluation Evaluation RubricRubric

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Components of collection managementComponents of collection management

. . . [the] management of print and . . . [the] management of print and physical audiovisual resources . . . can physical audiovisual resources . . . can be organized into the following, be organized into the following, semichronological, areas:semichronological, areas:

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An important pointAn important point Create a collection Create a collection

development plan (or development plan (or strengthen an existing one)!strengthen an existing one)!

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A plan is like a policyA plan is like a policy Why have a policy?Why have a policy?

– It clarifies policy decisions

– It provides a forum for limited and specific conversations with faculty members

– A written policy can also provide a basis for institutional continuity over time and through personnel changes.

– a policy that is regularly reviewed and updated can help the curator weather the vicissitudes of budget woes

• A Practical Approach to Writing a Collection Development Policy

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The functions of a policyThe functions of a policy

Use as a planning documentUse as a planning document

Use as a selection toolUse as a selection tool

Use as a means of protectionUse as a means of protection

Use as a decision-making toolUse as a decision-making tool• Writing a Collection Development Policy

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Elements of the Collection Development Policy

Community ProfileCommunity Profile Community Needs AssessmentCommunity Needs Assessment Collection GoalsCollection Goals Selection ResponsibilitySelection Responsibility Selection Criteria Selection Criteria Acquisitions Acquisitions Collection Evaluation and Assessment Collection Evaluation and Assessment Weeding Weeding Reconsideration of Library Materials Reconsideration of Library Materials Policy Review and Revision Policy Review and Revision

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Kentucky recommendationsKentucky recommendations30

More from KentuckyMore from Kentucky31

1.5 Develops Library Media Program policies, e.g. materials selection, collection development, circulation, challenged materials, copyright and technology.

1.16 Follows the SBDM Approved selection policy that includes a procedure for reconsideration of materials

What about technology?What about technology? How do teacher librarians use technology?How do teacher librarians use technology?

– The teacher librarian uses technology for information, instruction, administration, collaboration, and communication.

• Information

• Instruction

• Administration

• Collaboration

• Communication – Overview: Technology & the Learning Community

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Technology includes Web 2.0Technology includes Web 2.0 Blogs and podcasts, oh my!Blogs and podcasts, oh my!– Blogs and podcasts are changing the way we interact

with information on the Internet . . . These are part of a reinvention of the Internet, referred to as Web 2.0, which is focused on using Internet technologies to connect people and information.

– While the idea as a whole extends into social bookmarking, collaborative development, and other tools, Web 2.0 is firmly rooted in the basic ideas of blogs.

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Read Harris’s blog Infomancy

And assistive technologyAnd assistive technology34

The EndThe End