Media and Society 2012 -- Lesson Plan

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LESSON PLAN: Media and Society

Subject: Media and Society Credits: 3

Internal Assessment: 50 marks External Written Exam: 50 marksClass: BAC ! "It# Semester $eriod: anuary % ! A&ril 30 '0('

Faculty: $alla)i *ao

Objectives:

+#e &ur&ose o, t#is subject is to &ro)ide students -it# an understandin. o, t#e

relations#i& bet-een society and t#e mass media/ Students -ill examine relations#i&s

bet-een t#e )arious com&onents o, t#e media &rocess t#e role o, media in sociali1ation

#o- audiences acti)ely construct meanin. #o- t#e mass media can use &ro&a.anda and

set a.endas ,or t#eir audiences #o- t#e economics o, media industry s#a&e media &roducts and #o- all o, t#e abo)e mi.#t im&act &ortrayals o, race class and .ender in t#e

media/ +#is subject -ill brin. a sociolo.ical ,ocus to #i.#li.#t t#e tension bet-een t#emedia &rocess and social relations#i&s/

Consolidated Teaching Plan

Wee !ay"!ate To#ics $ith sub to#ics Po%tion

Cove%ed"

!ates

&es#onsibility

Co''ents

( 2 anuary A4(0 anuary B4

Class introductiondiscussion o, o)erall

syllabus and met#ods o,assessment

$alla)i

' ( anuary B4

(0 anuary A4

6ature o, Indian Society

! 7ey C#aracteristicsStrati,ication etc/ rural8

urban di)ide caste

di,,erentiation etc/

$alla)i

( anuary B4

(( anuary A4

9abermas and t#e nature

o, t#e &ublic s&#ere role

o, media in t#e &ublics&#ere o, t#e (%00s/

$alla)i

(5 anuary B4(( anuary A4

6ature o, mass media inIndia and reac# o,

$alla)i

(



)arious media in India !

Statistics and ,i.uresske-ed co)era.e and

commerciali1ation/

( anuary B4( anuary A4

Mass media andsociali1ation socialas&ects o, media

alienation con,ormity

and de)iant 8 Symbolic

interaction and Weber;sassociation o, symbols

-it# meanin.s

$alla)i

3 '( anuary B4

(% anuary A4

Socialisation and

<urk#eim;s t-o ,orms o,

social consensus )ersus

Marx;s con,lict t#eory

$alla)i

'( anuary B4(= anuary A4

Introduction to$ro&a.anda: W#at

Makes Mainstream 6e-s

Mainstream > Bernays !

&ro&a.anda as a tool o,-artime .o)ernance

$alla)i

'' anuary B4(= anuary A4

C#omsky andManu,acturin. Consent $alla)i

'3 anuary B4

'3 anuary A4

C#omsky and 9erman:

$ro&a.anda Model !?-ners#i& $atterns !

@i)eMint readin. onmedia o-ners#i& trends

in India

$alla)i

'= anuary B4' anuary

A4'5 anuary

A4

6o class

'2 anuary B4

30 anuary A4

C#omsky and 9erman:

$ro&a.anda Model !

Ad)ertisin. re)enues inMedia ! 6e- orker

article on +oI

$alla)i

30 anuary B4

3( anuary A4

C#omsky and 9erman:

$ro&a.anda Model !

Sources$alla)i

5 ebruary B4 C#omsky and 9erman: $alla)i

'



( ebruary A4 $ro&a.anda Model !

lak and Ideolo.y

ebruary B4( ebruary A4

Assi.nment <iscussion !30 marks

$alla)i

5 ebruary B4 ebruary A4

Assi.nment I 8<iscussion

$alla)i

ebruary B4

% ebruary A4

Assi.nment I 8

<iscussion $alla)i

(( ebruary B4

= ebruary A4

Manu,acturin. Consent

documentary ! $art ( $alla)i

(( ebruary B4

= ebruary A4

Manu,acturin. Consent

documentary ! $art '$alla)i

(' ebruary B4(3 ebruary A4

9e.emony ! Dramsciand culture -#at are t#e

#e.emonic strata o,

culture in India

$alla)i

(3 ebruary B4

( ebruary A4

9e.emony !

re&resentations o, di)erse.rou&s and -omen in t#e

media

$alla)i

% (= ebruary B4

(5 ebruary A4

Media E,,ects on Society

! 9y&odermic 6eedle

and Mass Society +#eory

$alla)i

(= ebruary B4

(5 ebruary A4

Media E,,ects on Society

! Minimal E,,ects Model

and A.enda8Settin.

$alla)i

(2 ebruary B4

'0 ebruary A4

+" as entertainment and

amusement: $ostman$alla)i

'0 ebruary B4

'( ebruary A4

*eadin. on tele)ision$alla)i

= '5 ebruary B4

'' ebruary A4

"ideokaaran:

documentary ! &art ($alla)i

'5 ebruary B4

'' ebruary A4

"ideokaaran:

documentary ! &art ' $alla)i' ebruary B4

'% ebruary A4

Community and t#e

Cinema +#eatre: acom&arison o, American

and Indian )ie-ers#i&

$alla)i

'% ebruary B4

'= ebruary A4

+#e Makin. o, a Star:

Amitab# Bac#c#an as

$arallel +ext "ijay

$alla)i

3



Mis#ra4

2 Marc# B4

( Marc# A4

Su&ermen o, Male.aon !

&art ($alla)i

Marc# B4

( Marc# A4

Su&ermen o, Male.aon !

&art '$alla)i

5 Marc# B4 Marc# A4

Assi.nment II<iscussion ! '0 marks

$alla)i

Marc# B4

% Marc# A4

Assi.nment II

<iscussion ! '0 marks$alla)i

(0 (( Marc# B4

= Marc# A4

Assi.nment II

<iscussion ! '0 marks $alla)i

(( Marc# B4

= Marc# A4

Assi.nment II

<iscussion ! '0 marks$alla)i

(' Marc# B4(3 Marc# A4

Ad)ertisin. and itsim&act on society 8 (

$alla)i

(3 Marc# B4

( Marc# A4

Ad)ertisin. and its

im&act on society 8 '$alla)i

(( (= Marc# B4

(5 Marc# A4

Ad)ertisin. and its

im&act on society 8 3$alla)i

(= Marc# B4

(5 Marc# A4

Ad)ertisin. and its

im&act on society 8 $alla)i

(2 Marc# B4'0 Marc# A4

Assi.nment II<iscussion

$alla)i

'0 Marc# B4'( Marc# A4

Assi.nment II<iscussion

$alla)i

(' '5 Marc# B4

'' Marc# A4

Internet is C#an.in. our

World: Web (/0 '/0 3/0: 6e- Media and Social

Media

$alla)i

'5 Marc# B4

'' Marc# A4

Mediated *eality:

6at#an ur.enson and

au.mented reality

$alla)i

' Marc# B4

'% Marc# A4

Au.mented <issent:

Case studies o, ?ccu&y

+-itter re)olutions andSlut-alk

$alla)i

'% Marc# B4'= Marc# A4

Social media )irality andacti)ism ! 7ony '0('

and Innocence o,

Muslims

$alla)i

(3 ( A&ril B4

'2 Marc# A4

Drou& &resentations (83$alla)i



( A&ril B4

'2 Marc# A4

Drou& &resentations 8$alla)i

' A&ril B4

3 A&ril A4

Drou& &resentations %82$alla)i

3 A&ril B4

A&ril A4

Drou& &resentations (08

('

$alla)i

( = A&ril B4

5 A&ril A4


(5$alla)i

= A&ril B4

5 A&ril A4


(=$alla)i

2 A&ril B4

(0 A&ril A4


''$alla)i

(0 A&ril B4

(( A&ril A4

Drou& &resentations !

'38'5$alla)i

(5 (5A&ril B4

(' A&ril A4

*e)ision$alla)i

(5A&ril B4(' A&ril A4

*e)ision $alla)i

( A&ril B4(% A&ril A4

*e)ision$alla)i

(% A&ril B4

(= A&ril A4

*e)ision$alla)i

( '' A&ril B4

(2 A&ril A4

*e)ision$alla)i

'' A&ril B4

(2 A&ril A4

*e)ision$alla)i

'3 A&ril B4' A&ril A4 *e)ision $alla)i

' A&ril B4

'5 A&ril A4

*e)ision$alla)i

(% '2 A&ril B4

' A&ril A4

*e)ision$alla)i

'2 A&ril B4

' A&ril A4

*e)ision$alla)i

Si.nature:

aculty8in8c#ar.e <irector IC

5

Media and Society 2012 -- Lesson Plan

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