Main image – The main image is of a ‘slash’ a heavy metal rock artist, I have done some research on him and I have found out that the target market that listens to his music are male dominant and like the sinister vibe that his music gives off. In the image he is wearing a black leather glove, black leather jacket and black hat, this outfit is he is wearing gives of a gothic/punk vibe, this has been done because the majority of his audience will like the gothic/punk vibe this give off which will attract more people to that relate to him, this is good because they are more likely to buy the magazine. The artist is looking at the camera lowering his glasses this makes him look like he is looking a the person who is looking at the magazine and interacting with them. He is also giving a devilish smile which looks like he is challenging the reader or it looks like he may be saying something like welcome to the dark side this relate to my point before about him looking like he is interacting with the reader. The image follows the code and convention of most magazines by having a close up of the main artist, it also doesn’t follow the code and convections because the main image it is landscape position and only fills the top half of the page which doesn’t follow the convections of magazine because most magazine use full images which take up the entire page. The main image has been made completely black apart from the artists skin this could have been done to make the artists face really pop out of the magazine, it could have also been done because the colour black can symbolise fear and anger, this can relate to the artists music because he often is singing abut things that make him angry.

Colour scheme – The colour scheme being used in the page are black, white and yellow, these colours could have been used because together are the same colours that are used on warning signs , so this can give the impression to the reader to be warned or give the page a disobeying look and feel to it, this can attract the audience that like to be disobedient because these are the type of people that are more likley to listen to the music this artist makes there for are more likely to buy the magazine.Master header – The master head follows the code of conduct of other magazines because the header is right at the top of the page. The header is wrote in a bold yellow font that has crack on it, this can might have been done to resemble warning signs and to really catch the readers eyes when he looks on the page as its wrote in a bright yellow font behind a black background.Issue number / date – The date is located under the header it is wrote in a small bold white font this could have been wrote so collectors can easily organise or trade there magazines according to the issue number / date. Images – There are a few image on the page in all of the people in them are wearing black clothing this is done to resemble a gothic/disobedient attitude, this will help attract the audience that the magazine wants.Promotion – There is a promotion for their magazine near the bottom right corner, this is in bright red so it really stands out because it’s the only big amount of red used on the page, this shows importance and brings attention to the text.Navigation – Next to all the titles wrote on the page there are page numbers in red again to show the importance and bring attention to the text.

Master header – The master header of this page is wrote in big bold text, the name of this magazine NME is wrote in red this makes it look more eye catching, and as this magazine brand is well established when people see the name they will be more likely to look into the magazine. This header follows the code of conduct of the other magazines by having the header right at the top of the page in the biggest and boldest font on the page.Main image – The main image is a close up of a band and a concert this will attract the audience that are fans of this band, the background lighting of this picture is red this makes the image look important and makes it stand out. The image is near the centre of the page so its the main focus of the page. This red colour could have been put in the photo because it makes the photo tie in with the magazines colour scheme making the band feel like they are a part of the magazine.Pull quote - Under this image there is a sentence that ends with and ellipsis, this can make the reader curious and lead them to read on. This is wrote in a red font so it is more eye catching.Advertisement – The advert on the bottom of the page has been wrote in bright yellow bold font so it can easily be seen and catches the attention of people, the advert is on how to subscribe to the magazine and this is why the colours being used have been made too look very bold and stand out, this yellow being used is only used in one place and that’s on the advert this could have been done to show the importance of that text.

Colour scheme – The colour scheme used in this page is black, white and red. The red used in the magazine page is only used to show that something is important like the header, pull line, photo. This colour scheme is often used by most magazine and is like a default colour scheme that magazines use. There is also a yellow colour font being used in this page but I have not included this in the colour scheme because it is only used in one spot, this yellow has been used to advertise the magazine telling people to subscribe to the magazine, this has been wrote in yellow because it is very eye catching as it’s the only yellow being featured in this page.Navigation – The page contents have been wrote very neatly they are all wrote under small headings so its easy to find what you are looking for, the contents headings have been wrote in white fonts in black rectangle boxes this has made in really bold and clear to read what you are looking for. The page numbers have been wrote in red this has been done to shoe the importance of the page numbers and so they stand out so people can clearly see them. Band index – the band index has the name of bands and what page they are featured in this has been wrote on the contents page so readers can easily see what page the artist their looking for is.This could be something that readers of the magazine may be looking for so it has been wrote in a red arrow that can immediately catch the reader eyes this is done because this may be something that potential buyers are looking for.

Main image – In the main image the artist has a serious face and is looking directly at the camera making it look like he is looking at the reader of the magazine, by looking at the artists facial expression we can see that he looks like he is giving a serious look, this could have been done to show that the artist is going to be talking about a serious subject in his article. He is wearing some type of blazer jacket with a spotted print on it and shirt, the artist may have been dressed like this to show his casual look because he is often seen wearing very bright high fashion eye catching cloths where as this is more subtle but still fashionable cloths as he is a major figure in the urban fashion industry, The image follows the code and convections of many of the other magazine contents pages by having one main image that takes up the whole page. The artists photo has been taken of him with someone's hand coming over his shoulder and holding a red heart on his chest. The red being used here is the only real colour being used in the magazine. After doing some research on the contents pages I figured out that the red heart has been put their because the article on the artist is about his personal life in other word things that are close to his heart, so this red heart symbolizes what the artists article in the magazine is going to be talking about. This red colour being used is also a very eye catching feature and can make people very curious as to why its been places their which can lead people to read the magazine who may be potential buyers.

Colour scheme – The whole contents page has been made in a grey scale and the only real colour is the red coming from a heart on the artist. The colours have all be made in a grey scale to emphases the red coming from the heart.Font – the fonts being used in this magazine are very unique, in most magazines the font is usually consistent of 1 maybe 2 fonts, here their have been five fonts being used, I think this could have been done to show that something in a better font is more important than those in more casual fonts, the fonts could have also used to separate text.Main header – the main header has been wrote in a way that separates the word into three parts, this is done in all the contents pages that come from this magazine and this tells people what magazine this contents page comes from as they are a well established brand. The sub-headings on the page have been wrote in a more premium / fancy font this could have been done to catch the eyes of people that look at the magazine, usually magazines make the subheadings bolder or bigger but this may have been avoided because then they would catch more attention that some of the other aspects of the magazine so the font type was changed instead.Layout - The layout is quite simple with very little text on the page, and the text has been wrote next to the artist in a very small font this makes the main image look bigger telling us that this artist is the main subject of this magazine.Navigation - There are bold fonts next to a short summary of the page. This has been done to make sure its clear to find what page, and so the reader can have a quick read on what is the pages and read if they find it interesting.