Media ad market & TV ad in Russia . Current situation and forecast
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Transcript of Media ad market & TV ad in Russia . Current situation and forecast
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Media ad market & TV ad in Russia.Current situation and forecast
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Russian Ad Market in Europe and Worldwide
№Worldwide
№In Europe
Country Ad market in 2010 ($ mln )Ad market share
worldwide
1 USA 151 665 33,9%
2 Japan 43 297 9,7%
3 1 Germany 24 535 5,5%
4 China 23 208 5,2%
5 2 Gt. Britain 18 042 4,0%
6 3 France 13 181 2,9%
7 Brazil 12 950 2,9%
8 4 Italy 10 801 2,4%
9 Australia 9 705 2,2%
10 Canada 8 891 2,0%
11 5 Russia 8 235 1,8%12 6 Spain 8 127 1,8%
13 South Korea 6 665 1,5%
14 7 Netherlands 5 290 1,2%
15 Mexico 5 216 1,2%
16 Pan Arab Countries 5 089 1,1%
17 India 5 055 1,1%
18 8 Belgium 4 817 1,1%
19 South Africa 4 689 1,0%
20 9 Switzerland 4 246 0,9%
Source: ZenithOptimedia, АКАR (Russia)
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Source: RosStat, АКАR.
Ad Market and Russian Economics
Ads(ATL+BTL)
Consumer Market
1.2%
GDP
Ads (ATL+BTL)
0.6%
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Iq 2011:steady growth
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Source: ACVI, AKAR
Media ad market in Russia, Iq 2010 – Iq 2011, bln. rub. (incl. VAT)
Iq 2010 Iq 2011
49
63
+28%
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Ad revenues fluctuations by segments, Iq 2010 – Iq 2011, % (rub.)
Source: ACVI, AKAR
TV Radio Press Outdoor Internet Others Market
+29%+17% +13%
+20%
+60%
+16%+28%
Chart Title
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Ad revenues fluctuations by segments, Iq 2008 – Iq 2011, % (rub.)
Source: ACVI, AKAR
TV Radio Press Outdoor Internet Others Market
+8%
-27%-39%
-19%
+140%
-27%
-3%
Chart Title
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Source: ACVI, AKAR* incl. search ads
Media ad market segmentation, Iq 2010 – Iq 2011, %
TV
Radio
Press
Outdoor
Internet*Others
I q 2011
53%
4%16%
13%
13%1%
I q 2010
TV
Radio
Press
Outdoor
Internet* Others
53%
4%
13%
11%
18%
1%
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Source: ACVI, AKAR
TV ad in Russia,January-May 2010 –2011,
bln. rub. (incl. VAT)
january-may 2010 january-may 2011
46.4
60.8
+31%
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2011 Expectations
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Source: ACVI, AKAR
2010 2011
250
304
Media ad market and TV ad in Russia, 2010-2011, bln. rub. (incl. VAT)
+22%
2010 2011
131
158
+21%
In II half 2011, the expected growth will be more modest in comparison with Iq, due to the higher growth level in late 2010
Media ad market TV ad
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TV ad budget dynamics, 2008-2011, bln. rub. (incl. VAT)
1 2 3 4 5 6 7 8 9 10 11 12 -
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2008 г 2009 г 2010 г 2011 г
Source: ACVI, AKAR
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Media ad market in Russia. Forecast up to 2013 and perspective for
2020
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Source: ACVI
Media ad market in Russia,2011 - 2020, bln. rub. (incl. VAT)
2011 2012 2013 2014 2015 2020
304357
409459
510
745
+22%
+14%+17
%
+11%
+12%
+10…11% annual
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Source: ACVI
TV ad in Russia, 2011-2015, bln. rub. (incl. VAT)
2011 2012 2013 2014 2015
158182
205230
257
+21%+13%+15%
+12%+12%
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Media ad market segmentation, 2011-2015 , %
Source: ACVI, AKAR* incl. search ads
2011
TV
Radio
Press
Outdoor
In-ter-net*
Others
52%
5%
13%
13%
17%
2%
TV
Radio
Press
Outdoor
In-ter-net*
Others
2015
51%
5%15%
12%
16%2%
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Media ad market segmentation, 2011-2020, %
Source: ACVI, AKAR* incl. search ads
2011
TV
Radio
Press
Outdoor
In-ter-net*
Others
52%
5%
13%
13%
17%
2%
TV
Radio
Press
Outdoor
In-ter-net*
Others
2020
50%
4%14%
11%
17%3%
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Does media measurement affect the ads market?
Russian measurement market level is proportionate to ad market development level
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Thank you for your attention!
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