Media Kit2016

deLiVeRiNG tHe MaRKet AT FULL STRENGTH Photo courtesy of Beneteau

A t the heart of the sailing market are active sailors of all interests— cruisers, racers, daysailers, and ocean voyagers—committed to their

boats and their ever-expanding sailing experience. For these sailing enthusiasts, SAIL is an essential companion. Since 1970, SAIL has been at the forefront of the sport with compelling editorial content designed to fuel the passion of the active sailor.

If it’s under sail, you’ll find it in SAIL Magazine. Our comprehensive commitment to the sailing lifestyle has made SAIL the most widely read sailing publication in the world, as well as North America’s largest circulation sailing magazine with 85,000 audited, paid individual subscribers.That’s because SAIL understands the passion our readers have for sailing.

editoRiaL MISSION

SAIL's readers value the total sailing experience, and the pages of SAIL reflect that. Every aspect of sailing is expertly covered—be it insights on long-range cruising, advice on trouble-shooting problems with diesel engines, or the latest on marine electronics. Quite simply, SAIL is designed to help its readers better enjoy the sailing lifestyle. Our commitment to all-encompassing coverage makes SAIL a powerful tool for marketers. SAIL reaches the largest and most affluent segment of the marketplace. Our readers are engaged in sailing and prove it by buying products that enhance their time on their boats. In short, SAIL gives marketers access to all that is sail.

Photo courtesy of Hanse

SAIL Audience: 85,000 / Frequency: Monthly

SpeciaL ISSueS

Packed with information on multihulls, including the latest models from the world’s

builders, great places around the world to sail a multi, performance multi’s, boat buying tips and more, this publication is the gateway

to the ever-growing world of multihulls.

Multihull Sailor

Multihull Sailor Distribution: 25,000Frequency: Summer & Fall

Closing Dates: Spring - March 14, 2016 Fall - July 23, 2016

SAIL's New Boats & Gear is the sailing marketplace's only comprehensive guide to new sailboats and sailing gear. It's an essential resource with first-hand reviews of the latest sailboats introduced to the U.S Market and listings for every type of gear to be found. Our digital version allows listees to manage their gear listings and maintain them in realtime. In addition, listees can purchase listing upgrades online.

New BoatS & Gear

Sail's New Boats & Gear Distribution: 25,000Frequency: annual (December) Closing Date: october 14, 2016

PLUS! 70 PAGES OF GREAT GEARPLUS! 70 PAGES OF GREAT GEARPLUS! 70 PAGES OF GREAT GEARPLUS! 70 PAGES OF GREAT GEARPLUS! 70 PAGES OF GREAT GEARSAFETY • ELECTRONICS • DECK HARDWARE • SYSTEMS • ENGINESPAINT & VARNISH • SAILMAKERS • GALLEY GEAR • APPAREL • & MORE! SAFETY • ELECTRONICS • DECK HARDWARE • SYSTEMS • ENGINESPAINT & VARNISH • SAILMAKERS • GALLEY GEAR • APPAREL • & MORE! SAFETY • ELECTRONICS • DECK HARDWARE • SYSTEMS • ENGINESPAINT & VARNISH • SAILMAKERS • GALLEY GEAR • APPAREL • & MORE! SAFETY • ELECTRONICS • DECK HARDWARE • SYSTEMS • ENGINESPAINT & VARNISH • SAILMAKERS • GALLEY GEAR • APPAREL • & MORE! SAFETY • ELECTRONICS • DECK HARDWARE • SYSTEMS • ENGINESPAINT & VARNISH • SAILMAKERS • GALLEY GEAR • APPAREL • & MORE!

NEW BOATS& GEAR 2017

THE SAILOR’S ESSENTIAL RESOURCE GUIDE

NEW BOATS FOR ALL BUDGETS

NEW

BO

ATS &

GEA

R 20

15

32 BOAT REVIEWS

Key DeMoGraphiCS

ReadeR PrOfIle

Male 94% Average Age 58College Educated 93%Married 79%Average HHI $241,569Average HHNW $1,423,986

Currently own a boat of any type 81%% of boat owners who own a sailboat 91% Average size of boat owned 34ftAverage # of boats owned 2.7 Own a monohull 94% Own a multihull 6%Considering the purchase of a boat in the next 3 years 23%

Boat owNerShip

Participate in Cruising 86%Participate Daysailing/Weekend sailing 93%Participate Offshore Sailing 36%Participate Racing 61%56% have participated in sailing for 20+ years42% belong to yacht club, sailing club or other sailing organization

aCtive SailorS

Have chartered in the past 47%Plan to charter (next 2 years) 51% Average size boat chartered 43ft

Charter

93% read 4 out of 4 issues63% spend an hour or more with every issue

Sail reaDerS

Photo courtesy of The Moorings

Source: 2013 SAIL Audience Study, Active Interest Media Corporate Research

SaiL eveNtS

In 2013, SAIL created the Secrets of the iCw Seminar which takes place on Sunday during the Annapolis Sailboat Show to help southbound cruising sailors find their way to the warm waters of Florida, the Bahamas, Caribbean and other points south. The seminar proved so popular that SAIL created the iCw Snowbird rally in

2014 for those who were ready to make the journey. This year, the seminar will see 150 attendees and the rally will have 20 boats plus two leaders traveling from Hampton, VA to St. Augustine, FL.

aiM StuDioS/CatapultIn 2016 SAIL’s parent, Active Interest Media, will activate Catapult, a marketing services agency. Catapult will drive value for our clients through the creation of custom content, ad creative, lead generation and research. Catapult will also incorporate the video production expertise of AIM Studios and the experts at Warren Miller films.

SeCretS oF the iCw & SNowBirD rally

tHe Web

sailmagazine.comThe authoritative content source for active sailors, sailmagazine.com features reviews of the latest boats and gear, sailing tips, cruising and charter destinations, racing coverage and the latest breaking news in sailing.

The site has 80,000 archived pages of content and 200+ videos delivered with fully responsive technology that adapts to any mobile platform.

Sailfeed delivers the best sailing blogs in one place. Timely topics, intriguing cruise logs, captivating images and unique perspectives all drive the content.

The digital companion to SAIL's New Boats and Gear is also found here. Sailors can search new sailboats and marine industry products from hundreds of companies in our comprehensive database.

Copyright © 2015 Cruz Bay Publishing Inc., an Active Interest Media company.Reproduction in whole or in part without permission is prohibited.

SAIL MAGAZINE, 180 CANAL STREET, SUITE 301, BOSTON, MA 02114

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Sailboat DIY And Repair TipsSAIL’s Tip of the WeekSAIL Editors | August 25, 2015

SAIL's Tip of the Week is presented to you by Vetus Maxwell

CruisingA Cat Can Take You There: TahitiZuzana Prochazka | August 14, 2015

If you’re like me, your bucket list is not so much a list, but rather an old EncyclopediaBritannica. And Tahiti—where you can relax on a breezy spit of white sand surroundedby the bluest water you’ll ever see, and where “no shoes, no shirt” still gets you a coldHinano beer—is the stuff of

Sail RacingHow to Race Your CruiserSAIL Staff | August 13, 2015

Take Your Sailing to the Next Level, and Have a Lot of Fun Doing It Every sailboat isat heart a racing boat, and every sailor should do a little racing, simply because it willmake you a better sailor. This is why renowned naval architect and yachtsman UffaFox, in his classic work

DestinationsHerb Payson Reminisces About Sailing to TuamotusHerb Payson | August 4, 2015

In 1980, long-time SAIL magazine contributor Herb Payson published the book BlownAway, a kind of compilation of the adventures he and his wife, Nancy, had experiencedover the years aboard their 36ft ketch Sea Foam. Today, Payson’s cruising friends Linand Larry Pardey have created a new 35th-anniversary edition of the classic text,which

SAIL's ICWSouthbound with the SnowbirdsMark & Diana Doyle | August 3, 2015

Cruising guide authors Mark and Diana Doyle, co-leaders of the upcoming SAILMagazine Snowbird Rally, take us on an eight-part tour of the Intracoastal Waterway. Intheir first installment they begin in Hampton Roads and transit Virginia Cut (Route 1) tothe sounds of North Carolina. Heeding the sage advice that Glinda the Good Witch

SAIL's ICWExperience the ICW with SAILSAIL Editors | June 15, 2015

Let’s not kid ourselves—the ICW transit can be a long, lonely and sometimes dauntingslog. Commercial traffic, strong currents, shifting shoal spots and lifting bridges—help!That’s why we came up with the idea for a Snowbird Rally down the ICW, to help makethe ICW an experience you’ll look back on with a grin on

Volvo Ocean RaceSCA Scores Volvo Ocean Race WinAdam Cort | June 11, 2015

An upset, an incredible comeback and what looks to be the crowning of a newchampion: Leg 8 of the Volvo Ocean Race may have been a short one, but there wascertainly no lack of drama. First and foremost, the 647-mile sprint from Lisbon,Portugal, to Lorient, France, provided a kind of

Cruising TipsHandy Printable VHF ReminderPeter Nielsen | May 29, 2015

There’s a right way to communicate via VHF radio—and many wrong ways. The reasonfor VHF protocol is to avoid ambiguity and ensure that messages are kept on point—your safety, and that of your crew, may depend on clear communication. So we’veworked up this useful VHF protocol card, which you can print out, laminate (if

Apparel And AccessoriesGear Review: Bikes OnboardChristopher White | May 29, 2015

One of the best parts of arriving in a new port of call is the opportunity to go exploring—whether you’re looking for a place to get some food and drink, a secluded beachwhere you can kick back or somewhere to provision for the next leg of your journey.And what better way to do all that than by bicycle?

DestinationsCruising: Bound for CubaJim Osborn | May 28, 2015

It would be easy to say that President Obama’s move to normalize relations with Cubais what brought us there in our Island Packet 38. Truth is, six months before our visitwe began planning our tour of the western Caribbean. The original route was Key Westto Isla Mujeres, off Cancun, and then south

Boat Review:Leopard 40Size matters—and whenyou’re working with smallspaces, creativity matterseven more. TheLeopard...

Boat Review:Balance 451There is a school ofthought that holds thatdesigning a boat requiresmaking...

Boat Review:Dehler 46Some scoff at the idea ofa racer-cruiser or aperformance-cruiser,saying the term...

Boat Review:Catana 42As the saying goes,“perfect is the enemy ofgood.” But that’s noreason...

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Monthly page views: 329,061*unique visitors: 127,590** As of October 2015

SOcIal Media& eMaIl

SAIL's daily e-newsletter delivers the latest sailing news and multimedia content produced exclusively for email readers by the editors of SAIL. Features include boat and gear reviews, cruising news, racing analysis, charter stories, maintenance topics, DIY projects and sailboat upgrades, general industry news and more!

uNDer Sail

Daily delivery to 37,000+ subscribers*Available ad unit: 600 x 100 banner

SAIL Mail is an email marketing tool designed to help you promote your brand, deliver call-to-action messages, and drive sales to your company’s product or service. Use SAIL Mail to blast your message to SAIL’s digital audience of 35,329 active and engaged sailors.

tarGeteD eMail MarKetiNG

* As of October 2015

SAIL's social media presence is not only far-reaching, it's impactful. Our following is substantial and constantly growing because our engagement is genuine. Daily, we share links to the hottest news and the most intriguing photos and videos in such a way that SAIL has become respected as the must-follow sailing community.

SoCial MeDia

Facebook likes: 40,607*Twitter followers: 26,426*

SAIL Email List: 35,329*

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