MUSIC VIDEO TEXTUAL ANALYSIS

Track Title : Blank Space

Artist: Taylor Swift

Album: 1989

Genre: Pop -electropop-

minimal pop

Year of release: 2014

Music video director:

Joseph Kahn

Record label: Big

Machine- Republic

Music video type: Narrative

The concept of this music video revolves around feminism and the

modern women and the societal judgement around her. She deals

with the hypocrisy of the women, can or cannot do especially when

it comes to the role in a relationship. Taylor Swift has taken the

opportunity to retort to the media against the boy crazy image of her.

In this video she uses escapism and her vulnerability to break

expectations of women. The most controversial line in the song is "

boys only want love if it's torture" commemorates not the fact that

men can stand any women, it justifies that boys will label women

and prevents blame from themselves, something that has been

portrayed in her real life.

The story starts with the concept

of a women completed by the

entrance of a man. No doubt the

mansion, expensive clothes and

elitist background are an

alliteration of a woman's

physical beauty. Her depth and

vast space shown as the mansion

and money do not appeal to her

the way the man does. The

second half of the video shows

ugly she can get.

Message that Taylor Swift wanted to convey

through her media text was that

WOMEN ARE NOT PERFECT!

REPRESENTATION: In this

music video Taylor Swife is

blurring the lines between the

modern women and her

commitment to be independent

and her need for love.

Technical Codes / Mise-en Scene

REPEATABILITY:

Taylor Swift's face comes

repeatedly when she sings,

which is also the demand of

the record label companies.

The painting is a recurring

theme as well.

Also distinctons between

locations in the first half and

the same locations in the

second.

STYLING:

Taylor gives a very haughty look.

Her style is influenced by

actresses like Marlin Manroe etc.

A mixture of the blonde beauties

of Hitch Cook films.

Her attire represents the elite

class.

SETTING :