BUSINESS INSIGHT

VENKATESH DAMODHARANI-YEAR MBA

SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

SELECTED COMPANY

ABOUT MEC Leading Producers of Machines and Engineering

Products.

Office and Factory located at Coimbatore.

Annual turn over of 250 crores.

Known for it’s excellent customer care and services.

MOTTO OF MEC

o " Innovation and technological changes are the essence of survival. Developing and refining of new processes and methodologies is an integral part of our overall business."

STRENGTHS OF MEC The strength of the company is adopting latest

technologies through committed research, consistent Innovation, customer satisfaction through value added services.

MEC products represent high quality, security and performance with precise accuracy in its functionality. 

MEC is committed to satisfy the customer through efficient manufacture and timely supply of products through involvement of suppliers. 

MARKET OF MEC

Apart from India, machines from MEC are sold in countries like reaching across to U.S.A, Europe, WestIndies, Oman, UAE,  Maldives, South Africa, Sri Lanka, Vietnam and more than 40 countries.

QUALITY CERTIFICATIONS

o ISO 9001- 2000 certified company

o Labor Certification

PRODUCTS

Concrete Mixer Concrete Block Making Machines Fly Ash Machines Clay Brick Making Machines Earth Ramer

CONCRETE MIXER

FLY ASH MACHINES

CONCRETE BLOCK MAKING MACHINES

CLAY BRICK MAKING MACHINES

EARTH RAMMER

CUSTOMER RETENTION & SATISFACTION

Average profit of 75% for customers using MEC products.

Quick and Quality Services are provided. Services are provided after a particular period of

time voluntarily. Working hard to consistently maintain the

goodwill of the company among the customers. Picking up the customers.

MANAGING THE HUMAN RESOURCE Staffs are classified as

TechnicalNon – Technical

Salary is given on monthly basis even for non – technical

No work pressure and targets for the employees

Managers ensure that the employees are always on their toes.

EMPLOYEE RECRUITMENT & RETENTION

No agencies are involved Problem with the agencies Only direct recruitment through interview No problem in retention People are happy working in MEC

LEAVE POLICY

Government Holidays, Diwali, Pongal, Azutha Pooja.

As per the corporate norms leave is not given. The customers will come during the holidays

only In case of emergency the employees could avail

leave.

MARKETING TECHNIQUES

Wall Street, News paper, Online Marketing.

No Television ads.

Marketing budget is allocated separately in their net profit.

DIFFERENCE BETWEEN DOMESTIC & INTERNATIONAL MARKETS

Domestic market is more specific than the international market.

Specifications are demanded more from the domestic clients.

More land space in our country so we use stationary machine.

Due to lack of land space egg laying machines are used in foreign countries.

FUTURE INNOVATIVE PRODUCTS

To prepare machines that could manufacture fly ash bricks from the waste.

To prepare machines that could manufacture bricks from the dust of coconut tree and cement.

LEARNING OUTCOMES

Learnt about the strengths and the products of the company.

Learnt about the customer retention and satisfaction process.

Learnt about the Human Resource Policies of the company.

Learnt about the future market of this industry.

Queries

EFFORT NEVER DIES