Measuring the impact of parent engagement on student success
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Strategic Parent Engagement for Colleges & Universities [email protected] 267.908.ESP1 Measuring the Impact of Parent Engagement on Student Success © CampusESP 2016
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Transcript of Measuring the impact of parent engagement on student success
Strategic Parent Engagement for Colleges & Universit ies
Measuring the Impact of Parent Engagement on Student Success
© CampusESP 2016
Show the data that will help you position parent involvement as an opportunity
Create a narrative that will help demonstrate that parent engagement can:◦ Improve student success
◦ Increase parent giving
◦ Protect student privacy
Grow your funding!
Goals of the presentation
© CampusESP 2016
CampusESP Services
1. ASSESS 2. ENGAGE 3. MANAGE
Connect with student supportersto drive results that matter
Understand and measure your parents’ & family expectations
Organize news, events, student updates and alerts in a single
platform
© CampusESP 2016
We provide a platform that focuses family involvement on student success
(we like to say “nudge the nudgers”)
A One-stop Shop for Parents
© CampusESP 2016
Turn parents into partners
Boost retention and graduation ratesAlert parents when support is needed through automated
emails and real-time advice to make them better advisors.
Reduce administrative burdenParents can view a student dashboard so that they get the
information they need, before questions become calls.
Keep parents informed and happyPersonalized news & deadlines are automatically
emailed to parents.
Parent involvement: problem or opportunity?
Summarized results from
CampusESP’s research study• Over 9000 completed parent surveys
• 42 questions
• Research collaboration with Penn State
DO PARENTS MATTER?
(let’s find out…)
© CampusESP 2016
Based on input from over 9,000 college parents
RESEARCH COLLABORATORS
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Communication Frequency –
How frequently do parents communicate with their child?
Parent Involvement with Students –
How involved are parents with their child’s college journey?
Parent Programs –
How satisfied are parents with college parent programming?
Parent Engagement –
How would parents like to be engaged?
Structure of the research
© CampusESP 2016
Communication FrequencyHow frequently do you communicate with your child?
82% of college parents interact with their students more than once a week.
37% of college parents interact with their students at least once a day.
Highest levels of communication from: Moms and daughters
Rural parentsFirst-in-family
Minorities (Hispanic, African American)First-year students
88% of students interact with their parents via phone.
How frequently do college students communicate with their parents?
© CampusESP 2016
How frequently do you communicate with your student?
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Frequency of parent involvement by class year
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Frequency of parent involvement by ethnicity
Frequency of parent involvement by first-in-family
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Frequency of parent involvement by parent education level
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What is the primary method you use to communicate with your student?
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Parent Involvement with StudentsHow involved are you with your student’s college journey?
65% of students share academic progress with parents “often” or “very often”.
Students that share academic progress most often show higher levels of academic achievement.
1 in 3 parents report involvement in resolving student problems with their student’s college.
63% of parents have their students’ IDs and passwords.
How involved are college parents with their students’ experience?
© CampusESP 2016
How often does your student share their academic progress with you?
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Students that share academic progress most often show higher GPAs
© CampusESP 2016
How often do you contact college officials to solve problems your student may be having?
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Does your student share their college self-service ID and password with you?
© CampusESP 2016
Parent Programs at Colleges and UniversitiesHow satisfied are you with college’s parent programs?
57% of parents, especially minorities, are open to becoming more involved with college programming and activities.
74% of parents are open to maintaining involvement with their student’s collegeafter graduation.
53% of parents are at risk of not becoming “Parent-Alumni” (potential donors).
How satisfied are parents with college engagement efforts?
© CampusESP 2016
Would you like to become more involved with college programming and activities?
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Involvement preference varies by ethnicity
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Would you like to stay involved after your student graduates?
© CampusESP 2016
Parent Engagement with Colleges and UniversitiesHow would you like to be engaged with your college?
Most parents want access to student financial and academic information.
92% of parents would like a college update at least monthly.
41% of parents would like a college update at least weekly.
How would parents like to be engaged with colleges and universities?
© CampusESP 2016
Top parent engagement interests
4 4.5 5 5.5 6 6.5 7
Receiving invitations to special events (athletic
events, fundraisers, etc.)
Accessing your student's schedule
Receiving information, news and events on a
regular basis from the university
Receiving alerts on your student's financial aid
eligibility and information
Updates on your student's status changes
Receiving alerts on your student's performance
(dean's list, failing grades, etc.)
Receiving bills and statement alerts for your
student
Score
© CampusESP 2016
How often would you like to receive updates from your student’s college?
© CampusESP 2016
